Introducing Smartresults: a results-based model for revenue growth

Many hospitality businesses already know what it would take to make a real leap forward: professional revenue management, a sales strategy built around direct bookings, a modern website, advertising campaigns, and email marketing.

The challenge is that putting all of this in place takes time, expertise, and above all the willingness to invest a significant budget upfront, without knowing exactly if or when that investment will pay off.

And that risk is often what keeps hotels, residences, and vacation rentals from reaching their full potential.

That’s why we created Smartresults, the new Smartness model for businesses that want to grow while reducing their upfront investment and tying part of the cost to the results actually achieved.

What Smartresults is and how it works

Smartresults is the Smartness model that gives you access to both software and consulting services designed to help you increase revenue and direct bookings.

With Smartresults, the business risk is shared: you pay a small fixed fee for the software, while Smartness covers the cost of the strategic and operational support.

At the end of the year, you pay a variable commission only on the real growth Smartness has generated for your property.

In other words: if you grow, we grow together. If not, you do not pay for performance.

What Smartresults includes

Smartresults can include everything you need to grow your property’s revenue and direct bookings in a more structured way.

The project is built around your starting point and your growth potential, combining software and consulting into one coordinated plan.

Depending on your property’s needs, Smartresults can include:

• Smartcrs, to manage your booking engine and quotes more effectively
• Smartsite, to give you a high-performing website built to convert
• Smartpricing, with a dedicated revenue manager handling your pricing and distribution strategy
• Smartconnect, with a dedicated marketing manager handling your disintermediation, upselling, and social media strategy
• Smartads, with a dedicated ads manager handling your Google and Meta Ads campaigns

The strength of Smartresults is that software and experts work together in sync, creating a complete and coordinated growth strategy.

What changes compared with buying only the software

Smartness software remains the starting point. But on its own, it does not always produce the strongest possible results.

What you get when you buy only the software

You pay a fixed subscription fee for the software you activate and get access to all its features. But the responsibility for turning those features into concrete results still rests mainly with you. That means you need to invest time in adoption, strategy, monitoring, and day-to-day execution.

If you want support from an expert, you also need to activate Premium or Ultra consulting plans, which means an additional fixed cost for each product connected to those plans.

What you get with Smartresults

You pay a fixed fee for the software included in the project, but the results no longer depend on you alone. The Smartness team works fully on your property’s growth, without requiring you to pay an additional fixed cost for consulting plans.

You only pay a variable commission if the team actually contributes to growth in revenue and bookings.

And if your project includes Smartads, and your property meets the necessary requirements, Smartness can also cover the full budget for paid advertising campaigns on Google and Meta upfront.

How the Smartresults performance fee is calculated

The Smartresults commission is calculated starting from a baseline agreed on together, using your property’s real data. This baseline is the starting threshold used to measure growth.

The variable commission applies only to the results above that threshold, not to your total revenue or all your bookings. In other words, you do not pay on what your property is already generating today. You only pay on the real growth developed together during the project.

This makes the model transparent and keeps both sides aligned around the same goal: yours.

Now that you know how Smartresults works, would you like to find out how to activate it?

Access to the results-based model always starts with a personalized assessment. This is where we evaluate whether the right conditions are in place to build a shared growth path.