Hotel bookings: why a good first impression counts (and how to achieve it)
Your guests take 7 seconds to form an opinion about your hotel and 50 milliseconds to judge your website. Find out how to guide first impressions and secure more bookings!
Smartsite gives you a professional, optimized website designed to deliver immediate results: better visibility, more direct bookings, and less OTA dependence.
With Smartsite, you don’t need technical skills: We handle creation, updates, and maintenance. You enjoy the results.
More bookings
Get a website optimized to drive direct bookings and reduce OTA dependence.
Zero complexity
We manage hosting, SEO, content, and booking engine integration — your site goes live fully ready.
Maximum flexibility
Choose from three website options based on your budget and your property’s goals.
Whether you want a simple site or a fully custom project, Smartsite delivers fast, reliable, and professional results. Explore all features.
We use hospitality-specific templates tested for higher conversions and manage every step for you.
Tested templates
We select the most effective template for your property.
Setup
We upload your logo, photos, and videos.
Copywriting
You send us info, we write all the content.
Responsive design
Your site is fast and easy to browse on any device.
SEO optimization
We give your site maximum visibility on search engines.
Multilanguage
Your site comes in English and a second language.
Privacy & cookies
You get ready-made, compliant privacy and cookie policies.
Dedicated support
We help you update texts and images.

We handle all technical tasks to keep your site online, updated, and secure over time.
Booking engine
We connect your site directly to your booking engine.
Hosting included
We manage hosting to ensure maximum speed and security.
SSL/HTTPS certificate
Your site is protected with an always-active SSL certificate.
Ongoing maintenance
We ensure continuous updates to prevent technical issues.
Dedicated assistance
You always have a contact person for requests or changes.

With Premium and Ultra, you can further customize and expand your website to make it even more effective.
Multipage website
We add more pages to clearly communicate every detail.
Dedicated designer
We customize the design to reflect your identity.
Additional languages
We translate the website into more languages.
Professional content
We produce on-site photo and video shoots with specialists.
Performance tracking
We implement Google Analytics to track performance.

Smartsite offers three service levels so you can choose the right option based on your property and needs.
Smartsite Base
A one-page website with all essentials, ideal for small B&Bs and rentals.
Smartsite Premium
A multipage website personalized by a designer to highlight your property at its best.
Smartsite Ultra
A fully customized multipage website with tailored photo/video content and integrated analytics.
A collection of articles with practical examples to help you understand why an optimized website matters and what you can do to improve your visibility.
Your guests take 7 seconds to form an opinion about your hotel and 50 milliseconds to judge your website. Find out how to guide first impressions and secure more bookings!
Learn how SEO can help your hotel increase organic traffic and boost direct bookings.
Wondering why your website isn't converting? Read 5 tips to increase direct bookings from the booking engine.
Request a personalized demo: let’s talk about your property show you how Smartsite can help you boost visibility and bookings.
It's free of charge
There's no obligation
It's personalized

Here are some of the most frequently asked questions about Smartsite. Find yours!
Smartsite is the Smartness service dedicated to creating professional websites for hotels, B&Bs, vacation rentals, and property management businesses.
The entire service is handled by the Smartness team: you send us photos, videos, and basic information, we take care of everything else, hosting included.
Your website is delivered fully ready to go online, optimized for search engines, connected to your booking engine, and designed to generate direct bookings from day one.
A website that converts must be simple to use, fast, and designed around the guest journey.
To truly turn visitors into direct bookings, it needs a few essential elements:
All of this is already included in Smartsite: each website is planned and configured by our team following best practices for hospitality, so your property gets a fast, optimized, high-converting website from day one.
A website builder requires time, configuration skills, and manual management of hosting, SEO, security, and booking engine integration. With Smartsite, instead:
Your website is built by professionals, delivered already online, and maintained over time.
It’s the ideal solution for hotels, B&Bs, and property managers who want an effective website without dealing with technical work.
The result is a polished, fast, fully optimized hotel website: agency-quality, at a sustainable cost.
No. You don’t need any technical skills to use Smartsite. The service is designed for anyone who wants all the benefits of a professional website without managing hosting, configurations, plugins, or complex settings.
We only ask for essential information about your property, such as photos, logo, and room details.
From there, we handle everything: we create the website, configure it, optimize it for SEO, connect the booking engine, and keep it secure and updated over time.
If you want to make small text or image updates later on, we’ll support you anytime.
Smartsite offers three service levels designed to fit the needs of any hospitality business: from a simple, quick-to-launch site to a fully customized project.
Smartsite Base is a complete one-page website, perfect for small B&Bs and vacation rentals or anyone who wants a professional yet streamlined online presence.
It includes all essential features:
Smartsite Premium is a multipage website that includes everything in Base plus:
Smartsite Ultra is a fully customized multipage website, ideal for larger properties or those who want a strong, high-impact online presence. It includes everything in Base and Premium plus:
To see Smartsite pricing, visit the Pricing page.