The tools you need to multiply your revenue
With Smartness, you can unleash the full potential of upselling and cross-selling to increase the value of each stay and give guests the experiences they seek.
- Free of charge
- No obligation
Give your hospitality property an extra edge
Create a range of personalized services and experiences, grab customers' attention, and enjoy the benefits of upselling and cross-selling without the hassle.
Max profit per guest
Increase the value of each reservation by selling personalized ancillary services and experiences.
More loyal guests
Deliver personalized services and communications to enhance the guest experience and build loyalty.
Reduce OTA commissions
Increase direct bookings and reduce costs by up to 20% with newsletters and personalized offers.
Let ancillary services sell themselves
Use Smartness to automate personalized upsells and cross-sells and offer them to the right customer, in the right way, at the right time.
Upsell and cross-sell
Drive sales of additional services and experiences with a dedicated web page and customized communications.
Marketplace
Get a web page to showcase your ancillary services.
Automatic promotion
Send automated offers before and during the stay
Payments included
Manage guest payments directly in the platform.
Ready statistics
Easily monitor marketplace traffic and sales.

Analytics and personalization
Automate guest analysis to generate personalized offers and communications.
Data importation
Automatically import guest data from your CMS.
Segmentation
AI segments and suggests your target audience.
Review analysis
Monitor reviews to understand what guests value.
Problem analysis
AI flags potential errors in your positioning.
Suggested solutions
AI suggests ways to improve the customer experience.

Email Marketing Automation
Automatically create and send WhatsApp messages, offers and newsletters at every stage of the stay.
Suggested newsletters
Find ready-made emails to build loyalty and promote additional services.
Guided creation
Write personalized newsletters quickly with generative AI.
Full automation
Send automated emails and WhatsApp messages for your guests.
Tone of communication
Formal, friendly or automatic − you choose the tone.
On-demand statistics
Monitor email results and use data to improve your services.

We always love to exceed expectations
Beyond the software, you can count on us for training, support, and exclusive tools to help you get the most out of Smartness.
Ongoing support
Technical support is available via chat and email 7 days a week, 9am-6pm.
Ongoing training
Smartness gives you access to LAB, our academy with trainings on revenue, marketing, and more.
Your voice matters
Many of our most popular features are the result of customer feedback. Let us listen to yours!
If you can't make up your mind, find the inspiration you need here
Read success stories from your colleagues who have already chosen Smartness to see what we can do for you.
Ready to take the first step?
Request your personalized demo. Then, we'll find out how you can say goodbye to the OTAs!
Free of charge
No obligation
Personalized

We like to answer your questions
Here are some of the most frequently asked questions about Smartness. Find your own!
Smartness software is designed to integrate and work together. We advise our clients to take advantage of all of them for maximum results!
As an example, Smartconnect is essential for segmenting guests, automating guest communication, and effectively selling ancillary services and experiences. But it is through integration with Smartpricing that it can suggest targeted actions for you to create offers to fill low occupancy periods.
Smartpricing also allows you to optimize your dynamic pricing strategy to stay competitive in the marketplace. Smartpricing can identify competitors' average occupancy and adjust prices accordingly to attract more guests and maximize revenue.
Smartpms also includes an integrated booking engine that lets your guests purchase extra services during the booking process.
Smartness pricing is customized and varies based on your unique needs. To calculate how much it would cost you, visit the pricing page.
Smartness includes an all-in-one property management software in its offering: Smartpms.
Smartness integrates with major property management software (PMS) and channel managers, making it easy to use. Visit our integrations page to find out how your management software integrates with Smartness!
Unlike other platforms, Smartness is not just a tool: it is your operating partner. Smartness supports you by handling all those strategic activities for which you do not have the time or expertise, such as:
- Analyzing internal data and market trends to implement effective dynamic pricing strategies;
- Centralizing and segmenting customer data by demographics and booking habits;
- Automatically managing communications with guests before, during and after their stay;
- Suggesting email marketing campaigns to drive direct bookings and maintain occupancy during down periods;
- Suggesting and promoting ancillary services to enhance the guest experience and increase revenue;
- Analyzing the market in detail to improve your property's positioning and pricing;
- Thanks to its partner integrations, Smartpms handles all administrative and tax requirements for your property, in full compliance with local regulations.