Smartchat is a generative AI-based guest messaging platform designed for hotels and other accommodation providers. It brings all your guest chats from WhatsApp, Booking.com, Airbnb, and email together in one place and replies automatically. With Smartchat, you can cut operational costs and save time: With the Plus Plan, Smartchat automatically answers 70% of recurring questions in real time, 24/7. With the Premium Plan, a team of experts handles 100% of guest messages and calls for you, only alerting you when your input is needed. Depending on your property and message volume, you could save around 2.5 hours a day.

Who is Smartchat for?

Smartchat is perfect for hotel managers, B&Bs, resorts, and property managers who want to: Save time managing guest messages and boost team efficiency. Cut operational costs and reduce the stress of organizing guest support. Respond faster to guests and offer high-quality service 24/7, including nights and holidays. Stay in full control of communication by customizing the chatbot’s tone, style, and replies. Completely delegate customer support management to a dedicated human team (Premium Plan).

Why is Smartchat different from other solutions?

Unlike other guest messaging platforms: Smartchat is designed specifically for the needs of hoteliers and property managers. It centralizes all conversations from key channels (WhatsApp, Booking.com, Airbnb, and email) on a single platform—so nothing gets lost and you’re not jumping between apps. It has no hidden costs. Everything is included in the price: AI chatbot, multi-user access, unlimited inboxes, and automatic replies. No setup fees, no conversation limits. It offers a unique Premium Plan: The Smartchat team handles 100% of your guest communication and notifies you only when your input is needed.

Why should I use Smartchat?

Because it saves you time and money: With Smartchat Plus, 70% of questions are answered automatically, saving you up to 2.5 hours of work per day. Plus: You deliver professional, immediate service to your guests—even at night or on holidays. All conversations are in one place, accessible to your entire team: no missed messages or confusion. You stay in control of every guest conversation and get email notifications when your input is needed. With the Premium Plan, the Smartchat team handles all messages, and only notifies you when needed.

Can I subscribe only to Smartchat, or do I have to buy the other Smartness products too?

The Smartness software solutions are designed to work seamlessly together, and we recommend using them all to maximize efficiency and profitability for your property. For example: Thanks to the integration with Smartconnect, you can enhance your guest communication with newsletters and email marketing campaigns, driving more direct bookings and loyalty. But you don’t have to buy them all at once. You can choose Smartchat only and add other Smartness solutions to your subscription later.

How much does Smartchat cost?

Smartchat pricing is customized based on the specific features of your property. Visit our Pricing page to get your personalized quote.

Guest Messaging

The AI that replies to guests for you, 24/7

Smartchat is the AI assistant that manages guest messages from Booking.com, WhatsApp, Airbnb, and email. Deliver top-notch guest service without always being online.

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Free of charge
No obligation

The benefits

Stop worrying about guest messages

Forget endless notifications and the stress of organizing your team’s workload. With Smartchat, you can automate, save time, and focus on what really matters.

Save time

Smartchat handles 70% of questions by itself, saving you an estimated 2 hours and 30 minutes a day.

Reduce costs

Automating guest messaging can cut operational costs by up to €3,000 per month.

Delegate 100%

Choose the Premium Plan and get a team of experts who handle both chats and calls directly.

Key features

Automate support, but stay in control

Pick the chatbot's tone, train it with your content, and get alerts when your input is needed. Deliver the best experience, with no extra effort from you.

AI-powered automation

Smartchat uses generative AI to respond to messages just like you would, automatically and in real time, 24/7.

AI chatbot
Answers 70% of the most common questions automatically.
Knowledge base import
Automatically captures information about your property.
Tone of voice
Choose between formal or friendly responses from the bot.
Confidence level
Decide how independently the chatbot can respond.
95+ languages supported
Replies in real time in the guest’s preferred language.
Continuous learning
Improve the chatbot by teaching it new, relevant answers.

Centralized management

No more switching between channels and risking missed messages: Smartchat brings all your chats together in one place.

Unified platform
WhatsApp, Booking.com, Airbnb, and email, all in one dashboard.
Multi-user access
Let multiple team members use Smartchat.
Start new conversations
Start a chat with guests directly from the platform.
WhatsApp templates
Use pre-approved message templates for WhatsApp.
Use your own number
Connect your own phone number or request a dedicated number.
Email notifications
Get summaries of chats that need your attention.

Professional support

With the Premium Plan, delegate all guest messages and calls to a dedicated team. Always available and 100% human.

Complete management
The team is always on hand to handle 100% of guest messages.
Intervention alerts
You’ll only get notified when your direct input is needed.
Tailored communication
The team’s replies follow your guidelines and tone.
Flexibility
Activate the Premium Plan year-round or just for specific periods.