Smartcheck is Smartness’s free tool for analyzing your property’s website and online reputation. In just a few seconds, it helps you understand: how effectively your website builds trust and drives direct bookings whether your website is optimized for online visibility and mobile navigation whether your copy, content, and booking journey are clear and appealing to guests what emerges from online reviews on Booking.com, Tripadvisor, and Google which actions you can take right away to improve your website, reputation, and conversions Smartcheck is completely free, does not require a credit card to create an account, and has no time limit.

Who is Smartcheck for?

"Smartcheck is designed for hotels, B&Bs, resorts, vacation rentals, and property managers who want to understand whether their website and online reputation are actually helping them generate more direct bookings. It is especially useful if you want to: understand why your website gets traffic but does not convert enough visitors into bookings identify whether the issues are related to SEO, user experience, clarity, content, or trust analyze guest reviews and feedback without reading them one by one understand which improvements to prioritize before redesigning or updating your website.

What does Smartcheck analyze?

Smartcheck analyzes two main areas: your property’s website and your online reputation. For your website, it evaluates elements such as SEO and content, the booking journey, conversions, social proof, usability, and mobile navigation. For your online reputation, it analyzes guest reviews and identifies recurring topics, strengths, weaknesses, and useful signals to understand how your property is perceived. The result is a report with scores, insights, and practical recommendations for improvement.

Can Smartcheck help me increase direct bookings?

Smartcheck helps you identify the obstacles that may prevent guests from booking directly on your website. For example, it can flag unclear content, hard-to-find buttons, missing trust signals, usability issues, or an online reputation that is not being used effectively. By addressing these issues, you can make the booking journey clearer and more convincing, improving your website’s ability to convert visitors into bookings.

Why do I need to create an account to use Smartcheck?

Creating an account lets you connect the analysis to your property and access it again whenever you log in, without repeating the setup every time. With one account, you can also access all free Smartness tools: Smartcheck to analyze your website and online reviews Smartevents to monitor events that may influence demand in your area Smartfree to analyze the market and get a dynamic pricing strategy Once your account is created, you can access each tool and find the analysis already set up for your property.

WEBSITE ANALYSIS

Analyze and improve your hotel’s website and reputation

Smartcheck is the free tool that analyzes your property’s website and online reputation. It identifies issues and gives you practical recommendations to improve.

No credit card required
No obligation

Recommended by over 4,000 accommodation providers in Europe.
We saw that we needed to tell our story better to reach our target guests.
We realized our website wasn’t intuitive enough for visitors.
It gave us a very useful overview of what guests really think about us.

The benefits

See your property through your guests’ eyes

Smartcheck objectively analyzes your online presence and shows you what to improve to drive more direct bookings and positive reviews.

Save time

Get a complete analysis and a list of recommended actions in just a few seconds.

Better decisions

Avoid subjective opinions and focus on solving the issues that actually affect your guests.

Improve performance

See how to improve your website’s visibility and user experience to increase conversions.

Key features

From website to reputation: analyze, act, improve

With Smartcheck, you can evaluate your website’s effectiveness and analyze guest reviews in detail in just a few clicks.

Website analysis

Smartcheck scores every key area of your website from 1 to 5, from content quality to the browsing experience.

SEO & content
See whether your website is visible and easy to understand.
Conversions
Find out whether your booking journey is truly effective.
Social proof
See whether you are using reviews effectively to build trust.
UX & navigation
Evaluate usability across desktop and mobile devices.
Overall score
Measure the overall effectiveness of your online presence.
Recommendations
Get a clear action plan based on the issues identified.

Reputation analysis

Smartcheck analyzes your reviews on Booking.com, Tripadvisor and Google to identify strengths and areas for improvement.

Review analysis
Summarizes the content of your 30 most recent reviews.
Key topics
Identify the most frequent themes in your reviews.
Strengths
See what most guests appreciate most about your property.
Improvement areas
Identify the most common complaints and recurring issues.
Rating trends
Track how your average rating changes over time.
Recent reviews
Read your most recent guest reviews directly in Smartcheck.

More you'll love

We always love to exceed expectations

All you need to access Smartcheck is a free account. No hidden costs, no trial period, and no expiration date.

No installation

Smartcheck works like a website: save the link and access it quickly whenever you need it.

Use it when you want

Smartcheck is available on desktop and mobile, and easy to check at any time.

No expiration

Smartcheck is free and will stay that way: create your account once and use it whenever you want.

Use cases

Turn insights into action

Explore practical guides, examples, and tips to improve your website, strengthen your reviews, and increase direct bookings.

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Learn more

Get your website analysis

Create your free account and start improving your website today to unlock more direct bookings and positive reviews.

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Instant access
Ready to use

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Smartcheck FAQs

Here are some of the most frequently asked questions about Smartcheck. Get the answer to yours!