Which Smartness software do I need to manage my hotel at its best?

Smartness software is designed to integrate and work together. We recommend using them all together maximize your revenue and reduce booking costs. For example, Smartchat lets you automate your guest support by centralizing chats from Booking.com, Airbnb, WhatsApp, and email. Guests get real-time replies, 24/7. And Smartconnect automates email marketing campaigns, facilitates direct bookings, and can increase revenue by facilitating upselling and cross-selling. However, Smartconnect integrates with Smartpricing to suggest targeted actions for you to take to fill periods of low occupancy. Smartpricing optimizes your dynamic pricing strategy so you always sell at the best rate for your business—boosting revenue on every booking. Smartpms also includes a built-in booking engine and channel manager, essential tools to increase direct bookings and build a personalized distribution strategy. It helps you control costs and simplifies all administrative and financial workflows—for example, with full revenue cycle management thanks to our integration with partner software.

How much does the Smartness subscription cost?

Smartness pricing is customized and varies based on your unique needs. To calculate how much it would cost you, visit the pricing page.

Will Smartness integrate with my management software?

Smartness includes an all-in-one property management software in its offering: Smartpms. Smartness integrates with major property management software (PMS) and channel managers, making it easy to use. Visit our integrations page to find out how your management software integrates with Smartness!

Why should I choose Smartness?

Unlike other platforms, Smartness is not just a tool: it is your operating partner. Smartness supports you by handling all those strategic activities for which you do not have the time or expertise, such as: Analyzing internal data and market trends to implement effective dynamic pricing strategies; Centralizing and segmenting customer data by demographics and booking habits; Automatically managing communications with guests before, during and after their stay; Suggesting email marketing campaigns to drive direct bookings and maintain occupancy during down periods; Suggesting and promoting ancillary services to enhance the guest experience and increase revenue; Analyzing the market in detail to improve your property's positioning and pricing. Thanks to its partner integrations, Smartpms handles all administrative and tax requirements for your property, in full compliance with local regulations.

Take control of booking for your hotel success

Increase revenue, reduce booking costs, and offer the best guest experience—all through one automated platform.

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The benefits

Automate your hotel pricing and guest services

Prices, customer service, upselling, accounting: with Smartness, you automate every task and reach your goals faster and more easily.

Maximize RevPAR

Our AI-optimized dynamic pricing can help you boost annual revenue by 30% or more.

More direct bookings

Increase direct bookings by up to 50% with our booking engine and email marketing automation.

Elevate experiences

Establish direct contact with your guests, automate support, and deliver a personalized experience.

Key features

Manage pricing and guest communications in one platform

Discover which Smartness features you need to transform your hotel into a revenue machine for all-seasons.

AI-based dynamic pricing

AI dynamically optimizes your pricing to get the most profit out of every reservation.

Property trends
Adjust your pricing by seasonality, window, and occupancy.
Events and holidays
Estimate the impact of events on market demand.
Day of the week
Optimize rates by day, up to 500 days in advance.
Market occupancy
Compare your occupancy rates with the market.
Gap days
Change the minimum stay to avoid losing bookable nights.
Market strategy
Create a pricing strategy based on your competitors.

Guest relationship management

Use AI to automatically analyze and segment your customers, identifying the right audience for each communication.

Data import
Automatically import customer data from your CMS.
Segmentation
Uses AI to segment and suggest the right guests to target.
Suggested newsletters
Get informative, ready-to-send promotional newsletters.
Discount codes
Send discount codes automatically to drive direct bookings.
Review analysis
Monitor reviews to understand what guests value.
Centralize your chats
See WhatsApp, Booking.com, Airbnb, and email in one place.
AI chatbot
Automatically answers 70% of recurring questions.
Email notifications
Get a summary of the chats that need your attention.

Upselling and Cross-selling

Get data-driven suggestions for additional services and experiences to enhance the stay and increase revenue per guest.

Marketplace
Get a web page to showcase your additional services.
Automated offers
Send automated offers before and during each guest stay.
Payments included
Manage guest payments directly in the Smartness platform.
Accurate analytics
Track marketplace traffic and sales with accurate analytics.

Property Management System

From check-in to revenue share, from admin to housekeeping: automate it and boost your revenue with our all-in-one PMS.

Central management
Bookings, revenue, and daily operations all in one dashboard.
Booking engine
Turn your website into a direct sales channel.
Channel manager
Sync prices and availability, and expand your distribution.
Payment automation
Automatically manage deposits, balances, and reminders.
Accounting
Create bills, invoices, receipts, and fiscal documents.
Electronic receipt
Issue fiscal receipts thanks to third-party integrations.
Accounting reports
Automatic financial, accounting, and operational reports.
Management control
Monitor margins, costs, and net revenue in real time.
Self check-in & compliance
Automate guest data reporting and tourist tax submissions.
Housekeeping & CMMS
Plan and track cleaning and maintenance with automated tasks.