Hotel Juenmi
We knew there was room to improve our pricing. With Smartpricing, we now manage it flexibly and automatically—and we’re seeing benefits on multiple levels.
Sillian, Austria
16
Context
Hotel Juenmi is idyllically located on the border between East Tyrol and South Tyrol, drawing visitors with the allure of the Dolomites. The property was modernized about six years ago and is positioned as a tranquil retreat for couples and outdoor enthusiasts.
Roughly 60% of guests come from the DACH region, followed by Italy and international travelers. The hotel operates seasonally, from Christmas to Easter and from May through October. Bookings are evenly split between direct (website, repeat guests) and OTAs.
The challenge
Before Smartpricing, pricing was managed manually based on best estimates. This often resulted in rates being too high during low seasons and too low during peak times—a challenge the team was well aware of.
“We knew we weren’t always getting it right. It was a lot of trial and error,” the hotel team shared.
They also wanted to make pricing more flexible and responsive to external factors like weather or competitor rates.
“There are so many variables at play, it’s hard to reflect that manually. To track and analyze all the data properly, you’d have to spend hours every day at the computer.”
The solution
With Smartpricing, Hotel Juenmi was able to automate its pricing strategy while staying flexible, factoring in demand, weather, and competitor rates. In day-to-day operations, this means:
- Automated price adjustments synced in real-time with RoomRaccoon
- Flexible management of minimum and maximum prices to protect the pricing strategy
- Intelligent price yielding that responds to weather and demand trends
The team quickly saw it as a relief.
“The settings are easy to understand and intuitive to use. And the integration with RoomRaccoon works perfectly—everything syncs within a minute.”
The results
Hotel Juenmi implemented Smartpricing in August 2024 and soon saw noticeable success: Average daily rate and occupancy both increased by around 10%. At the same time, the effort required to manage pricing dropped significantly, freeing up resources for other tasks.
Even better: Forecasts for summer 2025 are already showing around 20% higher across all key KPIs—revenue, occupancy, and average daily rate.
“We knew there was room to improve our pricing. With Smartpricing, we now manage it flexibly and automatically—and we’re seeing benefits on multiple levels.”
Hotel Juenmi
We knew there was room to improve our pricing. With Smartpricing, we now manage it flexibly and automatically—and we’re seeing benefits on multiple levels.
Chesa Bunita
You don’t switch pricing tools on a whim. That’s why we took time to evaluate Smartpricing, and it met all of our expectations.