Google Business Profile for hotels and hospitality businesses
Learn how to create your property’s Google Business Profile with step-by-step instructions.
Inside the guide
From creating your hotel listing to adding booking links: everything you need to improve your property’s visibility on Google and manage each step correctly.
Learn how to set up your property’s Google Business Profile: claim an existing listing, create a new one, complete verification, and use Google’s main profile features correctly.
Learn how to connect Google Business Profile with Google Hotel Center to display rates and booking links, including the questions to ask your PMS or channel manager provider.
Understand Google’s rules for vacation rentals, property managers, and multi-property groups. Find the official resources for duplicate or suspended profiles, lost access, unauthorized edits, and inappropriate reviews.
Get answers to your questions
Yes. You’ll learn how to check whether a listing already exists, claim it or create one from scratch, complete verification, and correctly configure your information, categories, amenities, photos, access, and reviews. Each step includes screenshots, visual examples, and links to official Google resources.
Yes. The guide explains which type of Google presence is suitable for hotels, vacation rentals, and property managers, how to list apartments through the correct channel, and how to manage multiple hotels or independent businesses located within a property.
Yes. You’ll learn the difference between Google Business Profile and Google Hotel Center, how free booking links work, and the role of booking engines, PMSs, and channel managers. The guide also includes questions to ask your provider and checks for rates, availability, and booking pages.