Marketing
How to (legally) get the real email address of OTA guests
From check-in to Wi-Fi: practical strategies to build your list, bypass OTAs, and turn guests into repeat customers.
Read more
Blog
The Smartness Blog
Everything you need to know about revenue management, marketing, technology and more for success in hospitality.
Filter by
Use cases
Low occupancy in August? 4 steps to avoid panic (and price cuts)
Maybe it’s not you: Learn how to analyze market occupancy before you react.
Read more
Software & Technology
Booking engines: why they’re essential for hotel revenue + choosing the best one
Not all property owners appreciate the importance of a booking engine for their website. Many rely on poor or, even worse, unreliable software. Some have never even heard of booking engines.
Read more
Use cases
How to keep your emails out of spam: rules for risk-free email marketing (and selling)
Learn how to protect your email domain and send emails that actually convert.
Read more
Use cases
2026 availability: why it pays to open early (and how to do it risk-free)
Visibility, bookings, control: how to unlock all the benefits of early calendar opening safely.
Read more
Use cases
Extra services: how to offer the right add-ons to the right guest at the right time
To sell successfully, you need to know your guests and communicate in a personalized way. Here's how.
Read more
Use cases
Last minute: how to turn it from an "emergency" into a strategy
Discover how to plan last-minute offers to optimize occupancy and average revenue, without stress.
Read more
Use cases
Base price: what it is and how to use it to maximize your vacation rental profits
How do you define the base price of a vacation rental? What data should you analyze? How often should it change? Find out here!
Read more
Marketing
Why include OTAs in your hotel revenue management strategy (and how to do it)
When are OTAs good for your hotel's revenue, and when is it better to focus on direct channels?
Read more