Use cases
Ask a Host: how to attract direct bookings in low season (without lowering prices)
Each month we answer your questions: this time, how email marketing can save your low season.
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Blog
The Smartness Blog
Everything you need to know about revenue management, marketing, technology and more for success in hospitality.
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Use cases
Hotel pickup analysis: what it is and how to use it
You don’t need a crystal ball to predict demand—just your pickup data.
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Smartness news
Smartness and Otamiser: meet your new power duo
Make every OTA view count: Smartness and Otamiser now work together to boost visibility and bookings
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Use cases
Ask a Host: How to retain new guests after summer
Every month, we answer your questions. Today: how to build loyalty among summer guests and encourage them to come back.
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Use cases
How to check your 2026 prices before going live (in 3 steps)
Copying last year’s prices is never a good idea—here’s how to start 2026 strong from day one
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Use cases
Ask a Host: How to increase your bike rental sales
Every month we answer your questions. This time: how to boost your bike rental service.
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Use cases
How to tell if you're losing revenue in August (and prepare for September)
Learn how to track your ADR, boost last-minute sales, and avoid scrambling in September.
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Marketing
How to make your property appear in ChatGPT, Gemini & Perplexity
6 rules to boost your visibility in AI-powered search results.
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Marketing
WhatsApp or email? Which is better for communicating with hotel guests?
The complete guide to choosing the right channel based on your goals and guest needs.
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