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The Smartness Blog

Everything you need to know about revenue management, marketing, technology and more for success in hospitality.

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Software & Technology

Shoulder season pricing: how to raise rates before peak demand

Demand does not move from low to high season overnight. Learn how to identify stronger dates early and adjust rates without overpricing the rest of the calendar.

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Software & Technology

Best channel managers for hotels in 2026: 6 tools compared

Which channel manager fits your hotel, existing software and distribution strategy? Six tools compared by setup, strengths and typical use case.

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Software & Technology

Best hotel guest messaging software in 2026: 5 tools compared

Which platform fits your channels, message volume and staffing model? Five guest messaging tools compared by approach, automation and typical use case.

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Revenue Management

Revenue manager vs. revenue management software: what your property really needs

A practical comparison to help you choose the right pricing approach for your property.

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Revenue Management

Why your hotel pricing strategy fails in high season

Static rates, late adjustments and defensive discounts can reduce revenue when demand is strongest.

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Revenue Management

Best AI pricing tools for hotels in 2026: how to choose the right one

Not all AI pricing works the same way. Here’s how to compare the main tools and choose the one that fits your hotel.

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Revenue Management

AI in hotel revenue management: what hotels should really look for

An honest guide to the three AI layers in hotel revenue management and how to understand what you are actually buying.

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Smartness news

Smartness and Amenitiz: your favorite tools, now connected

The Smartness and Amenitiz partnership helps you reduce manual work and focus more on results.

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Revenue Management

Revenue management vs dynamic pricing: are they the same thing?

Dynamic pricing is a tactic. Revenue management is the broader strategy. Here’s why the difference matters when you choose software.

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