Smartness and Otamiser: meet your new power duo

Make every OTA view count: Smartness and Otamiser now work together to boost visibility and bookings

New partnership between Smartness and OTA optimization experts Otamiser | Smartness

Every day, your property competes for attention on Booking.com, Airbnb, Expedia, and other OTAs. The higher your listing ranks, the more likely guests are to find you and book.

But visibility alone isn’t enough. To maximize every reservation, you also need the right price.

That’s why Smartness has partnered with Otamiser. While Otamiser boosts your OTA rankings to get you noticed, Smartpricing optimizes your prices to get you booked.

Together, they form a powerful duo that helps properties increase bookings, improve margins, and free up valuable time.

What is Otamiser?

Otamiser is a team of OTA and revenue experts helping properties rank higher on platforms like Booking.com, Airbnb, and Expedia.

Their algorithm identifies the key levers behind OTA rankings—conversion rate, pricing consistency, availability, and engagement—and continuously optimizes your listings to climb higher in search results.

When visibility improves, bookings follow. Especially when your prices are competitive.

How Smartpricing fits in

Smartpricing is dynamic pricing software that adjusts your rates automatically, every day. It uses real-time data—like market trends, competitor pricing, local events, and your booking history—to calculate the optimal rate for every room on every channel.

You define your strategy and pricing boundaries. Smartpricing does the rest.

So when Otamiser helps you rank higher, Smartpricing ensures that visibility turns into revenue.

How the integration works

This isn’t just two tools working side by side. It’s a coordinated strategy.

Otamiser’s revenue specialists manage Smartpricing directly for their clients. That means your visibility and pricing strategies are aligned—ensuring each listing is optimized end to end, from search position to final rate.

The combined benefits are:

  • More qualified traffic: Otamiser boosts your OTA presence
  • Higher conversion: Smartpricing turns visibility into bookings
  • Fewer manual tasks: Pricing and visibility managed in sync
  • Sustained growth: A flywheel effect that builds over time

Real results: +48% revenue with Smartpricing + Otamiser

One of the most successful examples of this partnership is Hotel Europe in Ostend, Belgium

By combining both solutions, the hotel achieved a +47.95% year-over-year revenue increase. And while Smartpricing and Otamiser worked together behind the scenes, they regained time to focus on their guests. Read the full case study here.

Want to see how Smartpricing works in your property?

Request a demo

Already working with Otamiser?

Then Smartpricing is the natural next step.

Otamiser already ensures your listings are seen. With Smartpricing, you make sure those listings convert—at the best possible price.

Even better: Otamiser’s team is fully trained on Smartpricing. That means you get AI-powered pricing updates every day, fully aligned with your visibility strategy—without adding to your workload.

Already using Smartpricing?

Then Otamiser helps you go even further.

If you want to push your OTA rankings and capture more traffic, Otamiser adds the visibility boost your pricing strategy needs—especially in competitive destinations.

Whether you start from pricing or visibility, the real power comes when they work together.

Smartpricing + Otamiser is your complete growth strategy: automated, data-driven, fully managed, and designed to deliver real results without adding to your workload.

Request a personalized demo

Talk to a Smartness expert and see how Smartpricing fits seamlessly into your existing OTA strategy. The demo is free and tailored to your property—with no obligation.