Spillage
Why is it important to monitor spillage in hotels?
Tracking spillage helps guide revenue management strategies, as it highlights missed opportunities: every request turned away or unacquired guest during high demand represents lost revenue.
Common spillage causes include:
- Rates too low, leading to early sell-out
- Limited room availability during peak dates
- Inefficient channel or customer mix management
Monitoring and preventing spillage allows hotels to:
- Increase RevPAR during high-demand periods
- Improve segmentation and selection of the most profitable guests
- Optimize pricing and availability strategies in real time
- Avoid cannibalization from unprotected discounted rates
How is spillage detected in hotels?
Spillage is not calculated with a formula but is recognizable from signs such as requests that cannot be fulfilled due to sold-out dates or early closure of sales leaving potential demand unsatisfied.
Another clue is high requests of bookings from third-party channels while the hotel has no more availability.