PriceLabs is for experts. Smartness is for everyone
Both help hoteliers and property managers earn more with dynamic pricing. One is easy to use, increases direct bookings, and boosts revenue by an average of 30%*. Find out which one.
*Based on the results of a sample of 90 properties over the last 2 years
- Free of charge
- No obligation
Recommended by over 4,000 accommodation providers in Europe.
We no longer have to worry about constantly reviewing our prices.
It helped me increase sales in the first 6 months, with the same level of workload.
Always competitive rates based on market demand and updated 365 days a year.
3 reasons to choose Smartness for dynamic pricing
Forget complicated tools. The Smartness interface is designed to simplify your work and help you get better results faster.
Increase revenue
Accommodations that chose Smartpricing increased their income by an average of 30% per year.
Streamline your work
Smartpricing's automation can cut the time you need to manage prices down to 30 minutes a week.
Removes obstacles
Smartpricing enables you to work independently from day one, even without being a Revenue manager.
Smartness vs PriceLabs
Compare the two and see why your peers choose Smartness: advanced technology and features, and more simplicity.
| Features and Services | Pricelabs |
|---|---|
| Dynamic pricing | |
| AI quality in price calculations | 3/7 |
| Advanced minimum stay settings | |
| Event monitoring | |
| Premium consulting on request | |
| Email and WhatsApp support | |
| Direct CRM integration | |
| Email marketing for direct bookings | |
| Upselling & cross-selling | |
| Customer support quality certification* | |
| Excellence certification* | |
All the tools you need, without the complexity
With Smartness, you don't need to be a tech expert to price your rooms optimally. Every feature is easy to use right from the start.
Artificial Intelligence
Smartpricing uses machine learning algorithms to dynamically optimize your prices based on multiple variables.
Property trends
Analyze your seasonality, booking window, and occupancy.
Events and holidays
Estimate the impact of events on market demand.
Day of the week
Optimize prices by day, 500 days in advance.
Market occupancy
Compare your occupancy with the market.
Gap Nights
Change the minimum stay to avoid losing bookable nights.
Market strategy
Select competitors that influence your pricing strategy.
Customizable strategy
Smartpricing offers many features to help you customize your strategy as quickly and easily as possible.
Starting prices
Change the prices in the Smartpricing algorithm at any time.
Price modifiers
Set minimum, maximum, or fixed prices for one or more dates.
Strategy aggressiveness
Set how aggressively the algorithm should react to trends.
Advanced settings
Fine-tune parameters such as Drop & Pickup.
Minimum stay
Change the minimum stay for specific periods or days.
Events and holidays
Add or delete events to change their impact on the price.
Total control and transparency
Smartpricing gives you total control over the strategy, pricing, and performance of your business.
Price justification
See what factors influence the algorithm's calculations.
Intuitive statistics
Monitor your performance with easy-to-read graphs.
Quick comparisons
Compare ADR, RevPAR, Revenue and Occupancy between periods.
Multiple properties
Manage all your properties from a single interface.
Strategy preview
Instantly preview final rates before making any change.
Mobile friendly
Monitor prices and change strategy wherever you are.
Try a live demo of Smartness!
Want to see what Smartness can do for your property? Schedule your demo now.
Free
No obligation
Personalized
We always love to exceed expectations
Beyond the software, you can count on us to provide training, support and exclusive tools to help you get the most out of Smartness.
Ongoing training
Smartness gives you access to LAB academy courses and tutorials on revenue, marketing, and more.
Your voice matters
Many of our most popular features are the result of customer feedback. Let us listen to yours!
Continuous support
Support via chatbot and email, video tutorials on the platform, and weekly webinars with our experts.
Discover why your peers prefer Smartness
"I used PriceLabs, but after trying Smartness, I've never looked back." Read more.
You know your strategy and your property, and the system helps execute it more efficiently than any manual approach ever could.
Valentina Michelini
Mono Suites (Scotland)
It saves us a lot of time compared to manually adjusting prices, and allows us to stay on top of market changes.
Viktor Saganenko
Jimmy's Apartments (Austria)
Smartpricing is the best investment I’ve ever made. The cost paid off quickly, and that was all the proof I needed.
Werner Jannek
ANNO DOMINI 1716 apARTments (Germany)
I like the algorithm and the automation. You always get the best price for each guest and can maximize your revenue.
Patrick Scherlin
Hotel Scherlin (Italy)
I see the biggest benefits in terms of flexibility. Little adjustments which used to take me over an hour now take five minutes.
Klemens Sot-Thalhammer
Easyapartments (Austria)
I don’t have to worry about pricing every day. For me, the biggest benefits are the time savings and how easy it is.
Bettina Lisken
Ferienwohnung am Weiher (Germany)
Ready to make the right choice?
Request a personalized demo: we'll discuss your property and explore together how Smartness can help you grow effortlessly.
It's free of charge
There's no obligation
Personalized
Find answers to your questions
Here are some of the most frequently asked questions about Smartness. Find the answer to yours!
Because with Smartness, you don't just get dynamic pricing software. You get a comprehensive system that simplifies management, maximizes revenue, and reduces costs.
Compared to PriceLabs, Smartness offers:
- More advanced AI for price calculations
- Greater human support, with onboarding and personalized consultations
- Extra features like CRM integration, upselling, and direct booking generation
- A simple and intuitive interface designed to deliver results without complications
That's why more and more independent properties are choosing Smartness.
Unlike other platforms, Smartness is not just a tool: it is your operating partner. Smartness supports you by handling all those strategic activities for which you do not have the time or expertise, such as:
- Analyzing internal data and market trends to implement effective dynamic pricing strategies.
- Centralizing and segmenting customer data by demographics and booking habits.
- Automatically managing communications with guests before, during and after their stay.
- Suggesting email marketing campaigns to drive direct bookings and maintain occupancy during down periods.
- Suggesting and promoting ancillary services to enhance the guest experience and increase revenue.
- Analyzing the market in detail to improve your property's positioning and pricing.
Smartness integrates with major property management software (PMS) and channel managers, making it easy to use. Visit our integrations page to find out how your management software integrates with Smartness!
Smartness pricing is customized and varies based on your unique needs. To calculate how much it would cost you, visit the pricing page.
Of course we can! Smartness has more than 4,000 clients across Europe, including accommodation of all types and sizes. We serve hotels, B&Bs, residences, holiday homes, campsites, resorts, property management companies, and independent property managers.
You can read the story and results of some of them in the case studies section of the website.