AirDNA gives you data. Smartness does the work
Both help property managers increase revenue with dynamic pricing. One offers competitive pricing, responsive support, and drives 30% more revenue on average.* Find out which one.
*Average based on a sample of 90 properties over the past two years.
- Free of charge
- No obligation
Recommended by over 4,000 accommodation providers in Europe.
We no longer have to worry about constantly reviewing our prices.
It helped me increase sales in the first 6 months, with the same level of workload.
Always competitive rates based on market demand and updated 365 days a year.
3 reasons to choose Smartness
Why settle for suggestions when you can have a tool that does the work for you and helps you earn more – stress-free?
Automate pricing calculations.
Smartness analyzes demand, seasonality, events, competitors, and historical data to price up to 16 months ahead.
Cut your workload in half.
You define your strategy, Smartness syncs your prices daily across your PMS and channel manager.
Increase revenue.
Accommodations that chose Smartpricing increased their income by an average of 30% per year.
Smartness vs AirDNA
Compare the two and see why your peers choose Smartness: automated, easy, and profitable – with customer support that’s always there.
| Features and Services | AirDNA |
|---|---|
| Dynamic pricing | |
| AI-powered pricing | |
| Connects with 90+ PMS & channel managers | |
| Prices calculated up to 500 days in advance | |
| Includes Market Intelligence | |
| Event monitoring | |
| Premium consulting on request | |
| Email and WhatsApp support | |
| Customer support quality certification* | |
| Excellence certification* | |
Go beyond suggestions, build a real pricing strategy.
Smartness combines data insights, strategy, and automation. Selling your units at the right price has never been easier.
Artificial Intelligence
Smartpricing uses machine learning algorithms to dynamically optimize your prices based on multiple variables.
Property trends
Analyze your seasonality, booking window, and occupancy.
Events and holidays
Estimate the impact of events on market demand.
Day of the week
Optimize prices by day, 500 days in advance.
Market occupancy
Compare your occupancy with the market.
Gap Nights
Change the minimum stay to avoid losing bookable nights.
Market strategy
Select competitors that influence your pricing strategy.
Customizable strategy
Smartpricing offers many features to help you customize your strategy as quickly and easily as possible.
Starting prices
Change the prices in the Smartpricing algorithm at any time.
Price modifiers
Set minimum, maximum, or fixed prices for one or more dates.
Strategy aggressiveness
Set how aggressively the algorithm should react to trends.
Advanced settings
Fine-tune parameters such as Drop & Pickup.
Minimum stay
Change the minimum stay for specific periods or days.
Events and holidays
Add or delete events to change their impact on the price.
Total control and transparency
Smartpricing gives you total control over the strategy, pricing, and performance of your business.
Price justification
See what factors influence the algorithm's calculations.
Intuitive statistics
Monitor your performance with easy-to-read graphs.
Quick comparisons
Compare ADR, RevPAR, Revenue and Occupancy between periods.
Multiple properties
Manage all your properties from a single interface.
Strategy preview
Instantly preview final rates before making any change.
Mobile friendly
Monitor prices and change strategy wherever you are.
Try a live demo of Smartness!
Want to see what Smartness can do for your property? Schedule your demo now.
Free
No obligation
We always love to exceed expectations
Beyond the software, you can count on us to provide training, support and exclusive tools to help you get the most out of Smartness.
Ongoing training
Smartness gives you access to LAB academy courses and tutorials on revenue, marketing, and more.
Your voice matters
Many of our most popular features are the result of customer feedback. Let us listen to yours!
Continuous support
Support via chatbot and email, video tutorials on the platform, and weekly webinars with our experts.
Discover why your peers prefer Smartness
“I used to use AirDNA. Now I only spend 30 minutes a week – and their support team is always there.” Read more
You know your strategy and your property, and the system helps execute it more efficiently than any manual approach ever could.
Valentina Michelini
Mono Suites (Scotland)
It saves us a lot of time compared to manually adjusting prices, and allows us to stay on top of market changes.
Viktor Saganenko
Jimmy's Apartments (Austria)
I like the algorithm and the automation. You always get the best price for each guest and can maximize your revenue.
Patrick Scherlin
Hotel Scherlin (Italy)
Smartpricing is the best investment I’ve ever made. The cost paid off quickly, and that was all the proof I needed.
Werner Jannek
ANNO DOMINI 1716 apARTments (Germany)
I don’t have to worry about pricing every day. For me, the biggest benefits are the time savings and how easy it is.
Bettina Lisken
Ferienwohnung am Weiher (Germany)
I see the biggest benefits in terms of flexibility. Little adjustments which used to take me over an hour now take five minutes.
Klemens Sot-Thalhammer
Easyapartments (Austria)
Ready to make the right choice?
Request a personalized demo: we'll discuss your property and explore together how Smartness can help you grow effortlessly.
It's free of charge
There's no obligation
Personalized
Find answers to your questions
Here are some of the most frequently asked questions about Smartness. Find the answer to yours!
Smartness is more than just dynamic pricing: it’s a complete system to streamline operations and grow revenue.
Compared to AirDNA, Smartness offers:
- AI-powered pricing algorithms
- Automated price optimization up to 16 months in advance
- Integration with 90+ PMS and channel managers
- More human support, with onboarding and consulting
- Features for every kind of accommodation – not just Airbnb
- Extra tools like CRM integration, upselling, and direct booking generation
- A simple, intuitive interface that gets you results without the hassle
That’s why more and more independent properties are choosing Smartness.
Unlike other platforms, Smartness is not just a tool: it is your operating partner. Smartness supports you by handling all those strategic activities for which you do not have the time or expertise, such as:
- Analyzing internal data and market trends to implement effective dynamic pricing strategies.
- Centralizing and segmenting customer data by demographics and booking habits.
- Automatically managing communications with guests before, during and after their stay.
- Suggesting email marketing campaigns to drive direct bookings and maintain occupancy during down periods.
- Suggesting and promoting ancillary services to enhance the guest experience and increase revenue.
- Analyzing the market in detail to improve your property's positioning and pricing.
Smartness integrates with major property management software (PMS) and channel managers, making it easy to use. Visit our integrations page to find out how your management software integrates with Smartness!
Smartness pricing is customized and varies based on your unique needs. To calculate how much it would cost you, visit the pricing page.
Of course we can! Smartness has more than 4,000 clients across Europe, including accommodation of all types and sizes. We serve hotels, B&Bs, residences, holiday homes, campsites, resorts, property management companies, and independent property managers. You can read the story and results of some of them in the case studies section of the website.