Wake Up Short Term Rentals
Smartpricing is very easy to work with. When our data tells us to change prices or strategy, we can act immediately and put our ideas into practice.
Luxembourg
13
Background
Wake Up is a short-term rental operator based in Luxembourg, active since 2018. The business currently manages 13 units across Luxembourg, with a mix of studios and apartments in Esch-sur-Alzette, Belval, and Luxembourg City, and more projects already in the pipeline.
The company’s positioning is highly specific to its market. While it also welcomes tourists, Wake Up focuses primarily on professional stays, serving a country where work-related travel plays a much bigger role than classic leisure tourism.
The team works actively to increase direct bookings through company relationships, while still relying significantly on OTA visibility. Today, the booking mix is approximately 60% online booking platforms and 40% direct bookings.
The challenge
Before Smartpricing, pricing was not managed strategically. The team had a broad business vision and strong analytical habits, but rates were not yet aligned with that level of thinking.
“Before using Smartpricing, there was no real pricing strategy. It was horrible.”
The first priority for the business was not pricing alone, but stability. Wake Up had to organize its operations, improve workflows, and create the right structure to support more ambitious commercial goals, especially in the B2B segment.
At the same time, the team already had a very analytical way of working. They used business intelligence every day to track bookings, revenue, invoicing, and market performance. What they lacked was a tool that could turn those insights into dynamic pricing decisions quickly and consistently.
The challenge, then, was not simply to automate prices. It was to find a system that could help translate internal analysis into action, while supporting a growing company.
The solution
Wake Up started looking for a dynamic pricing tool through its PMS marketplace. The team evaluated several options before selecting Smartpricing in October 2024.
The decision came at a key moment: operations were becoming more structured, the business needed stronger cash flow, and pricing could no longer be handled with a simple “go cheaper than the neighbors” logic. What they were looking for was clear:
An easier way to execute strategy
The team already worked daily with BI and internal projections. They needed a tool that could turn those analyses into concrete pricing actions quickly.
A system that supports different market logics
Wake Up operates in a mixed market. They needed software flexible enough to support different approaches depending on the season and booking window.
Better cash-flow control
Pricing was not only about occupancy, but about reaching monthly invoicing targets and then knowing when to push rates more aggressively.
Smooth onboarding and practical support
Ease of use mattered from the beginning, especially after testing other tools.
“I analyzed three or four solutions, and for me, Smartpricing was the best. I tried another one very similar to yours, but the workflow of the app was not so fluid, so intuitive.”
The implementation phase also made a strong impression:
“Everything that we learned with the team was extraordinary. They were very practical in helping us learn. It was like machine learning: we were learning, and the machine was also learning with us. It was a win-win relationship.”
The results
Since implementing Smartpricing, Wake Up has seen a clear improvement in performance: 23 % increase in total revenue, with an 18 % average monthly income growth and a 13 % lift in occupancy.
Behind these results is a much more structured way of managing demand throughout the year.
More control over seasonal demand
Wake Up now adjusts its pricing logic depending on the market context, instead of applying one logic throughout the year.
“In spring and summer, we work with prices. The demand is very, very high in Luxembourg. So we work with changes to the prices directly.
In winter, we work with the strategy tools, adjusting the settings for different periods. The market is not so well-defined.”
This allows Wake Up to combine quick tactical changes with more structured strategic management, depending on the season.
Faster decisions based on business goals
Smartpricing also supports the team’s monthly revenue planning.
“If we arrive at a certain point of our monthly invoicing, from there we can increase our prices because we have attained our goal for the month. With Smartpricing, it’s very easy.”
Easier execution in daily work
For the team, one of the biggest benefits is how simple the software makes day-to-day pricing work.
“It’s very easy to work with. It’s easy to establish a strategy, to increase or decrease prices, to set minimum prices and minimum rates.”
That ease of use is what allows the team to move directly from analysis to action.
“If the data leads us to changing prices or changing strategy, we go directly to Smartpricing and work.”
Stronger foundations for growth
The impact of Smartpricing is tied to a broader improvement in how the company operates: more stable processes, better service quality, and a stronger base for direct B2B business.
“You cannot increase prices if you don’t offer quality. So we had to invest first, and now we are retrieving that.”
H&Hotels Group
I have more free time than I had before, because I can rely on Smartpricing—it does your job and lets you focus on what really matters.
Garda Relais
Smartconnect allowed us to start a journey we had in mind but couldn’t put into practice. Now we know it’s possible to turn unused contacts into real guests.