Use cases
August email marketing: 3 hotel newsletter ideas based on your occupancy
Discover which newsletter to send in August and how to write it: build guest loyalty, promote extras, or fill your rooms.
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The Smartness Blog
Everything you need to know about revenue management, marketing, technology and more for success in hospitality.
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Discover Smartchat: The AI that centralizes WhatsApp, Booking.com, Airbnb, and replies automatically
Automate guest messaging, deliver perfect service, save time, and cut costs.
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Use cases
Low occupancy in August? 4 steps to avoid panic (and price cuts)
Maybe it’s not you: Learn how to analyze market occupancy before you react.
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Use cases
How to keep your emails out of spam: rules for risk-free email marketing (and selling)
Learn how to protect your email domain and send emails that actually convert.
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Marketing
How to (legally) get the real email address of OTA guests
From check-in to Wi-Fi: practical strategies to build your list, bypass OTAs, and turn guests into repeat customers.
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Software & Technology
Booking engines: why they’re essential for hotel revenue + choosing the best one
Not all property owners appreciate the importance of a booking engine for their website. Many rely on poor or, even worse, unreliable software. Some have never even heard of booking engines.
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Use cases
2026 availability: why it pays to open early (and how to do it risk-free)
Visibility, bookings, control: how to unlock all the benefits of early calendar opening safely.
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Use cases
Extra services: how to offer the right add-ons to the right guest at the right time
To sell successfully, you need to know your guests and communicate in a personalized way. Here's how.
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Use cases
Last minute: how to turn it from an "emergency" into a strategy
Discover how to plan last-minute offers to optimize occupancy and average revenue, without stress.
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