Smartpricing and BeSafe Rate: The partnership that reassures guests, protects revenue, and boosts profits
From today, Smartpricing and BeSafe Rate are working together to offer maximum peace of mind: insurance included for your guests, optimal rates, and fewer cancellations for you!

Since the pandemic, travel insurance has become an increasingly essential safeguard for travelers.
According to a study by Allianz Partners across five key European markets (Belgium, France, Germany, Italy, and the United Kingdom), the intention to purchase travel insurance has significantly increased: For international travel, it has risen from 21% in 2019 to 55%, for domestic travel, it has increased from 12% to 26%.
Imagine how reassuring it would be for your guests to know that the best travel insurance is already included in the room rate!
What is BeSafe Rate?
BeSafe Rate is an innovative software that connects guests, hospitality providers, and insurance companies. It allows you to add a prepaid rate with built-in insurance to your pricing plan—both online and offline.
This means guests can secure their stay easily and without additional steps, while you encourage more direct and prepaid bookings and guarantee your revenue even in case of cancellations.
Why does the Smartpricing and BeSafe Rate partnership benefit you?
Because Smartpricing and BeSafe Rate are a perfect match!
Smartpricing helps you determine the most profitable rates for your property, while BeSafe Rate provides an additional benefit to your guests—the ability to book and insure their stay in one simple step.
Additionally, BeSafe Rate protects you from unforeseen circumstances, ensuring that the revenue forecasted by Smartpricing remains guaranteed even if cancellations occur.
To illustrate the advantages of combining Smartpricing and BeSafe Rate, here are some key figures:
- +22% average annual revenue increase
- +57% more prepaid bookings
- +28% reduction in OTA dependency
- -36% fewer cancellations
If you're already a BeSafe Rate customer, you can enhance its impact immediately with Smartpricing to maximize your pricing strategy and increase your revenue.
If you're already using Smartpricing and looking for a simple way to offer guests extra security, increase direct bookings, and safeguard your revenue, then BeSafe Rate is exactly what you need.
Smartpricing is the dynamic pricing and revenue management software included in the Smartness platform.
Request a free demo and see how it works today!
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