Liondes Chalets
Talking to an expert makes all the difference. Our pricing was already strong, but there’s always room to do better.
San Vigilio di Marebbe, Italy
6
Background
Liondes Chalets opened in December 2016 with a clear goal: to stand apart from the traditional lodging options in San Vigilio. The concept focused on spacious chalets for four to eight guests, deeply rooted in Ladin culture and equipped with cutting-edge technology—from smart home controls and digital access systems to in-room tablets for breakfast orders, massage bookings, and guest information.
The concept hit the mark. From the start, the property attracted a large share of internationaltravelers. Today, guest distribution is roughly 25% German, 25% Italian, and 50% international. Around 65% of bookings come through the direct website, with about 30% from OTAs. While digital tools were a priority from day one, the pricing strategy lagged behind.
The challenge
Before implementing Smartpricing, the property relied on manually defined prices, differentiated by high, low, and shoulder seasons. Differences in demand within these periods were not taken into account, resulting in lost revenue.
“Some weeks sold out immediately, while others stayed empty until the very end.”
What they needed was a system that could respond to market demand without constant manual updates.
“It’s tough for small teams to monitor the market and react in time. You miss out on opportunities without even realizing it.”
The team saw the potential of dynamic pricing software, but the decision wasn’t easy.
“It was a bold move because you’re handing over one of the most important levers in the business: pricing. But it turned out to be absolutely worth it.”
The solution
In May 2022, Liondes Chalets implemented Smartpricing. They started with their previous base rate as a minimum price, and the results came quickly. The system responded well to market shifts and immediately reduced the team’s daily workload.
Since June 2025, they’ve also been using Smartpricing Premium: monthly meetings with a dedicated Revenue Manager from Smartness, who supports the team with strategic advice and platform optimization.
Top benefits for Liondes Chalets:
- Strategic support: Monthly sessions with an expert who highlights optimization opportunities.
- Hands-off automation: No more entering rate calendars or seasonal pricing in the PMS or booking platforms.
- Market-driven pricing: Rates adjust automatically to demand, with no constant oversight required.
The results
Since adopting Smartpricing, Liondes Chalets has seen measurable improvement in pricing performance. But the real jump came with the addition of Smartpricing Premium. Compared to 2024, both revenue (+12%) and occupancy (+14%) rose significantly in 2025.
“Our pricing had been running well for years, and I got lazy about checking it. But there’s always room to improve, that’s why we brought in outside expertise.”
Many small businesses hesitate to adopt dynamic pricing out of fear of losing control or not having the technical knowledge to manage the strategy. For Liondes Chalets, that’s exactly where Smartpricing Premium delivers the most value: the full benefits of a smart pricing strategy, without having to become an expert yourself.
“In the beginning, you may worry: what if the prices don’t look right? That’s when it’s incredibly helpful to talk to someone who knows the system inside and out. Sitting down with a partner who spends their entire day focused on this makes a huge difference.”
Peak Stay
Smartconnect helps us stay visible even after the guest has left. We don’t just want to be found, we want to be remembered.
Riva di Ugento
Smartpricing allowed us to switch immediately to dynamic pricing thanks to automation tailored to the needs of a camping resort. Operations became simpler, and in the first year we achieved +26% revenue.