Chesa Bunita
You don’t switch pricing tools on a whim. That’s why we took time to evaluate Smartpricing, and it met all of our expectations.
Gaschurn, Austria
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Context
Chesa Bunita is a modern vacation home with two well-appointed apartments, located in the ski resort of Gaschurn in the Montafon region. The owners come from the real estate and consulting industry and recently ventured into hospitality as professional hosts.
The property has been available for rent since the 2023/2024 winter season and has no prior booking history. Guests mainly come from southern Germany, Switzerland, and the Benelux countries. In winter, the area attracts skiers and snow hikers, while summer brings in hikers, climbers, and mountain bikers. Average stays range from four nights in winter to a week or more in summer.
Even though there weren’t any repeat guests yet, direct bookings were built early on. Today, over 50% of bookings are made directly, thanks to excellent reviews and ongoing investments in the website and online presence.
The challenge
As newcomers to tourism, the team at Chesa Bunita faced one essential question: how do you set the right price—day by day—in a highly competitive ski destination? Manual research and benchmarking were time-consuming and often unreliable, making it clear early on: they needed an automated solution. But not just any system.
“We didn’t want a system that simply projects historical data linearly into the future; we wanted one that also takes into account current demand, weather, events, and competitor prices while still respecting our parameters.”
The solution
The team chose Smartpricing for its combination of intelligent technology, strategic control, and personalized support. With Smartpricing, Chesa Bunita was able to:
- Automate daily pricing based on demand, competitors, events, and weather
- Implement bold pricing suggestions that would never have been set manually—with measurable success
- Flexibly test new strategies and features, even as a small-scale operation with limited resources
The results
During the 2024/2025 winter season, Chesa Bunita achieved up to 80% occupancy in February. Even in the traditionally quiet shoulder months of May and June, they saw a notable increase in bookings.
Daily pricing is now fully automated with Smartpricing, while the team still defines the strategic framework—such as minimum and maximum rates—internally.
“You don’t switch pricing tools on a whim. They need to be configured and tailored to your business. That’s why we took time to evaluate Smartpricing—and it met all of our expectations.”