Blu Apartment

Context

Blu Apartment is a modern one-bedroom vacation rental located in the center of Kassel. Opened in March 2024, it is managed alongside the owner's full-time job. From the beginning, it was clear that operations needed to be automated and pricing outsourced to a reliable system.

Just a few weeks after opening, the decision was made to implement Smartpricing—with the goal of setting daily rates dynamically and competitively, without having to adjust them manually. Today, nearly all bookings come through Booking.com. Thanks to its early success, a second apartment in Kassel is already in the works.

The challenge

As a host with a full-time job, there simply wasn’t time for daily pricing tasks. At the same time, expectations were high: even with just one unit, rates needed to be flexible, competitive, and profitable.

That’s why it wasn’t just about the technology, but also about the support.

Even after onboarding, the setup could be customized to suit the property’s unique needs.

The solution

Smartpricing turned out to be the perfect combination of automation, flexibility, and hands-on support. Specifically, Blu Apartment was able to:

• Automate daily pricing while defining its own minimum rates and revenue goals
• Make tailored adjustments with help from the Customer Success team
• Build long-term confidence in the pricing strategy without daily oversight

The results

The results
The numbers speak for themselves: in its second year of operations, monthly revenue is up by around 10% compared to the previous year, while occupancy remains steady at over 70%.

The average daily rate has also increased significantly, by 17% year over year.