Which Smartness software do I need to manage my B&B at its best?

Smartness software is designed to integrate and work together. We recommend using them all together to maximize your revenue and reduce booking costs. For example, Smartconnect automates email marketing campaigns, facilitates direct bookings, and can increase revenue by facilitating upselling and cross-selling. However, Smartconnect integrates with Smartpricing to suggest targeted actions for you to take to fill periods of low occupancy. Additionally, Smartpricing optimizes your dynamic pricing strategy, ensuring you sell at the best price to increase revenue from every booking. This, combined with the reduction in OTA commissions thanks to the direct bookings generated by Smartconnect, allows you to maximize margins and get the best return from every stay. Smartpms helps you automate 90% of daily tasks in your B&B—from managing bookings and availability to self check-in and accounting.

How much does the Smartness subscription cost?

Smartness pricing is customized and varies based on your unique needs. To calculate how much it would cost you, visit the pricing page.

Will Smartness integrate with my property management software?

Smartness includes an all-in-one property management software in its offering: Smartpms. Smartness integrates with major property management software (PMS) and channel managers, making it easy to use. Visit our integrations page to find out how your management software integrates with Smartness!

Why should I choose Smartness?

Unlike other platforms, Smartness is not just a tool: it is your operating partner. Smartness supports you by handling all those strategic activities for which you do not have the time or expertise, such as: Analyzing internal data and market trends to implement effective dynamic pricing strategies; Centralizing and segmenting customer data by demographics and booking habits; Automatically managing communications with guests before, during and after their stay; Suggesting email marketing campaigns to drive direct bookings and maintain occupancy during down periods; Suggesting and promoting ancillary services to enhance the guest experience and increase revenue; Analyzing the market in detail to improve your property's positioning and pricing. Thanks to its partner integrations, Smartpms handles all administrative and tax requirements for your property, in full compliance with local regulations.

Elevate and automate your B&B management

Want to save time and manage your B&B or agritourism like a pro? With Smartness, you can automate and personalize your operations in one place.

Request a demo

Free of charge
No obligation

The benefits

Get more out of your B&B

Pricing strategy, guest communication, market analysis: with Smartness you can automate every strategic activity and grow your property.

Increase revenue

Increase revenue by +30% with a personalized, constantly updated dynamic pricing strategy.

Stay one step ahead

Monitor competitor prices, market trends, and online reviews at a glance.

Boost guest loyalty

Keep guests engaged and foster loyalty with personalized communications and time-sensitive offers.

Key features

You don’t need to work more to get more

Discover Smartness features that help you manage your B&B or agritourism more efficiently and profitably than ever.

Email Marketing Automation

Create and automatically send WhatsApp messages, promotions and newsletters at every stage of the customer's stay.

Suggested newsletters
Get informative, ready-to-send promotional newsletters.
Guided creation
Quickly create targeted newsletters with generative AI.
Discount codes
Send discount codes automatically to drive direct bookings.
Total automation
Send automated emails and WhatsApp messages across the stay.
Upselling and cross-selling
Automatically identify and promote special offers to guests.

Market analysis

Automatically identify your potential competitors and compare their rates to yours over a period of up to 12 months.

Competitive set
AI suggests a list of competitors ranked by relevance.
Price trends
Track competitor prices over time and the market average.
Strategic market
Follow competitors that influence your pricing strategy.
Review analysis
Track reviews for a constantly updated performance summary.
Problem analysis
AI flags potential pricing and positioning errors.

AI-based dynamic pricing

AI dynamically optimizes your pricing to get the most profit out of every reservation.

Property trends
Adjust your pricing by seasonality, window, and occupancy.
Events and holidays
Estimate the impact of events on market demand.
Day of the week
Optimize rates by day, up to 500 days in advance.
Market occupancy
Compare your occupancy rates with the market.
Gap days
Change the minimum stay to avoid losing bookable nights.
Market strategy
Create a pricing strategy based on your competitors.

Property Management System

From check-in to revenue share, from admin to housekeeping: automate it and boost your revenue with our all-in-one PMS.

Central management
Bookings, revenue, and daily operations all in one dashboard.
Self check-in & compliance
Automate guest data reporting and tourist tax submissions.
Payment automation
Automatically manage deposits, balances, and reminders.
Accounting
Create bills, invoices, receipts, and fiscal documents.
Booking engine
Turn your website into a direct sales channel.
Channel manager
Sync prices and availability, and expand your distribution.