Hotel Vittoria

Tell us about your property

Hotel Vittoria is located in the upper part of Fornillo, one of the oldest neighborhoods in Positano. It’s a family-run business with 20 rooms and a stunning panoramic terrace where we serve breakfast. Our clientele is primarily made up of young American couples, many of whom choose us for their honeymoon.

We’re listed on OTAs, but during certain periods, we manage to achieve up to 70% direct bookings.

If you’re not ready when there’s a surge in demand, you miss the opportunity, and manually adjusting prices takes even more time. With Smartpricing, we ensure maximum speed.

How did you manage rates before Smartpricing?

Our pricing strategy was entirely manual, and we worked hard to optimize it as much as possible. We set the price list at the start of the year, applying a small percentage increase from the previous year.

Throughout the year, we made minor adjustments, but no more than once a week and only when necessary. For example, I would lower prices if occupancy was low or if there was a last-minute vacancy.

I avoided comparing competitor prices because the competition here is overwhelming, and it’s become a race to the bottom.

What convinced you to try and adopt Smartpricing?

After the pandemic, we unexpectedly saw a large increase in demand. Not being immediately ready when demand spikes means missing opportunities, and manually adjusting rates wastes even more time.

This is why we felt the need to be more dynamic with pricing. Through our property management system, we discovered Smartpricing. For us, it’s the perfect solution because it guarantees maximum speed.

Additionally, as someone who manages pricing directly, I’ve found Smartpricing easy to use, and I appreciate having the flexibility to intervene with pricing whenever and however I want.

How has your work changed with Smartpricing?

The biggest benefit is that I can now worry less about pricing. Plus, I’m reassured knowing that in less than a year, we’ve already seen a significant increase in revenue. The number of rooms hasn’t changed, so it’s undeniable that Smartpricing deserves the credit.