Palazzo Starace

Tell me about your establishment

Palazzo Starace is a charming guesthouse in the heart of Sorrento, offering 13 units, 12 rooms, and 1 apartment.

I took over the facility a few years back, specifically in 2014.

Our clientele is primarily made up of foreigners, with a strong presence of Americans, Australians, and Canadians.

We also welcome a smaller percentage of Europeans and Italians.

Our team strives to embody the warm, welcoming Italian spirit that our customers seek.

How were rates handled before Smartpricing?

Before Smartpricing, I used to do everything manually, relying on Excel sheets filled with statistics and numbers.

I attempted to forecast future demand peaks by analyzing competitors and comparing my data with theirs, such as room prices during different seasons.

What specific issue were you looking to address?

I wanted to delegate price management for two key reasons:

1. I didn't want to spend 2–3 hours a day finding the right prices anymore.
2. I was aware of making mistakes in this overly complex task.

In the past, I've had to wake up in the middle of the night to update prices, like when a customer unexpectedly canceled a reservation.

I needed to update my room rates as soon as possible to ensure they remained profitable, and I needed help to do so.

Hiring a professional revenue manager would have been too costly, so I started searching for an RMS.

My Slope management system recommended Smartpricing, as the two software solutions are seamlessly integrated.

What results have you achieved with Smartpricing?

First and foremost, the average daily rate (ADR) for 2022 has doubled compared to the same period in 2019.

And that's not all!

Smartpricing revealed to me that I had been underselling my rooms in previous years.

For instance, it suggested raising a room's price from €180 to €370.

At first, I thought I wouldn't be able to sell it, but... I was wrong!

Smartpricing is a fantastic partner for managing your prices.

Has Smartpricing saved you time?

Absolutely! I used to spend 2–3 hours a day managing prices.

Considering that my managerial role earns €20 per hour, spending 3 hours a day managing prices meant I was spending €60 a day.

With a small investment, Smartpricing has freed me from a significant workload.

What do you appreciate most about Smartpricing?

With Smartpricing, I can rest assured that someone is optimizing rates for me, even when I'm unable to do so (like at night).

A true partner you can rely on.