Hotel Diana

Tell us about your property

Hotel Diana is located in the heart of Valdobbiadene.

I acquired the hotel in the mid-1980s and reopened it to the public after renovations in 1990.

Initially, Hotel Diana was designed as a business hotel, but as guests started staying for longer periods, I adapted the property to cater to leisure travelers as well.

Today, the hotel features 50 rooms and a restaurant that also welcomes external customers.

Over the years, I’ve positioned the hotel as a venue for events and weddings as well.

How were rates managed before Smartpricing?

Everything was done manually.

In fact, before I took over, the hotel operated with a single flat rate, regardless of high or low season.

From the start, I implemented a seasonal pricing strategy to see how the market would respond.

The next step was adopting Smartpricing.

Without this software, coordinating rates for both leisure and business travelers across different times of the year was incredibly difficult.

What challenge were you looking to solve?

We needed a smart way to optimize pricing—a fast and effective method to adjust rates based on market trends (I no longer wanted to undersell our rooms).

Additionally, updating prices on the website and across all OTAs required enormous effort, which we wanted to eliminate.

What convinced you to try Smartpricing?

I discovered Smartpricing through a webinar, and as soon as I saw it, I thought: “WOW, this is exactly what I need.”

Within just 7 minutes, I was on the phone with you to implement the service in my property.

What results have you achieved with Smartpricing?

Within just a few weeks, we saw increases in both revenue and occupancy.

Another positive aspect is freeing up my employees’ time.

Now that they no longer have to manage pricing, they can focus more on pampering our guests and offering them additional services and experiences.

What do you like most about Smartpricing?

One feature I truly appreciate is the internal pricing calculator.

If someone calls to book, I can provide an accurate and instant quote thanks to the calculator integrated into the platform.