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The Smartness Blog

Everything you need to know about revenue management, marketing, technology and more for success in hospitality.

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Staff shortage in hospitality: how automation helps cover operational gaps | Smartness
Software & Technology

Staff shortage in hospitality: how automation helps cover operational gaps

Where automation takes repetitive work off smaller teams first, so service does not suffer when coverage gets tighter.

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Hotel distribution cost analysis: track OTA leakage | Smartness
Revenue Management

OTA commission management: how to track and reduce your hidden distribution costs

A practical way to understand what each channel really costs you before you cut availability, lower rates, or change your booking strategy.

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How guest experience affects hotel revenue | Smartness
Software & Technology

Where hotel revenue is really won or lost across the guest journey

Best practices for hotels that want smoother operations, happier guests, and stronger margins.

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Introducing Smartads: ad campaigns for hotels that want more visibility and more direct bookings | Smartness
Smartness news

Introducing Smartads: ad campaigns for hotels that want more visibility and more direct bookings

With Google and Meta Ads, you increase visibility, attract the right guests, and convert them into direct bookings.

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How to build a hotel tech stack for small properties | Smartness
Software & Technology

How to build a hotel tech stack without overcomplicating your operation

A practical guide for small properties that need simpler systems, stronger pricing, and less manual work.

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Manual vs automated hotel pricing: what hotels lose by pricing by hand | Smartness
Revenue Management

Manual vs automated hotel pricing: why the gap costs more than you think

For hoteliers still updating rates by hand and wondering why margins are getting harder to protect.

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March 2026: what’s happening to hotel bookings in Italy and what to do | Smartness
Use cases

March 2026: what’s happening to hotel bookings right now and what to do

March 2026: what’s happening to hotel bookings right now and what to do.

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Spring pricing and bookings check-up: how to tell today if your hotel will perform better or worse | Smartness
Use cases

Spring hotel pricing and bookings: are you ahead of last year?

Discover which data to review and analyze your future performance in 5 steps before spring and summer.

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Introducing Smartsite: we build your website to boost visibility and direct bookings | Smartness
Smartness news

Introducing Smartsite: we build your website to boost visibility and direct bookings

With Smartsite, you get a turnkey website already optimized for SEO and direct reservations.

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