Why do hoteliers and property managers prefer Smartness over PriceLabs?

Because with Smartness, you don't just get dynamic pricing software. You get a comprehensive system that simplifies management, maximizes revenue, and reduces costs. Compared to PriceLabs, Smartness offers: More advanced AI for price calculations Greater human support, with onboarding and personalized consultations Extra features like CRM integration, upselling, and direct booking generation A simple and intuitive interface designed to deliver results without complications That's why more and more independent properties are choosing Smartness.

Why is Smartness different from all other platforms on the market?

Unlike other platforms, Smartness is not just a tool: it is your operating partner. Smartness supports you by handling all those strategic activities for which you do not have the time or expertise, such as: Analyzing internal data and market trends to implement effective dynamic pricing strategies. Centralizing and segmenting customer data by demographics and booking habits. Automatically managing communications with guests before, during and after their stay. Suggesting email marketing campaigns to drive direct bookings and maintain occupancy during down periods. Suggesting and promoting ancillary services to enhance the guest experience and increase revenue. Analyzing the market in detail to improve your property's positioning and pricing.

Will Smartness integrate with my management software?

Smartness integrates with major property management software (PMS) and channel managers, making it easy to use. Visit our integrations page to find out how your management software integrates with Smartness!

How much does the Smartness subscription cost?

Smartness pricing is customized and varies based on your unique needs. To calculate how much it would cost you, visit the pricing page.

Can you tell me the results that other hotels have achieved with Smartpricing?

Of course we can! Smartpricing has more than 4,000 clients across Europe, including accommodation of all types and sizes. We serve hotels, B&Bs, residences, holiday homes, campsites, resorts, property management companies, and independent property managers. You can read the story and results of some of them in the case studies section of the website.

Smartness vs PriceLabs: Which dynamic pricing is best for you?

Both help hoteliers and property managers earn more with dynamic pricing. One is easy to use, increases direct bookings, and boosts revenue by an average of 30%*. Find out which one.

*Based on the results of a sample of 90 properties over the last 2 years

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Recommended by over 4,000 accommodation providers in Europe.
We have achieved more bookings and actually better prices with little time expenditure.
Great results from direct booking campaigns. I didn't expect this!
This activity gave us the opportunity to open our eyes to the revenue potential of our facility.

The benefits

3 reasons to choose Smartness for dynamic pricing

Forget complicated tools. The Smartness interface is designed to simplify your work and help you get better results faster.

Increase revenue

Accommodations that chose Smartpricing increased their income by an average of 30% per year.

Streamline your work

Smartpricing's automation can cut the time you need to manage prices down to 30 minutes a week.

Removes obstacles

Smartpricing enables you to work independently from day one, even without being a Revenue manager.

Smartness vs PriceLabs

Compare the two and see why your peers choose Smartness: advanced technology and features, and more simplicity.

Seleziona il piano:

Features and Services	Pricelabs
Dynamic pricing
AI quality in price calculations	3/7
Advanced minimum stay settings
Event monitoring
Premium consulting on request
Email and WhatsApp support
Direct CRM integration
Email marketing for direct bookings
Upselling & cross-selling
Customer support quality certification*
Excellence certification*

Key features

All the tools you need, without the complexity

With Smartness, you don't need to be a tech expert to price your rooms optimally. Every feature is easy to use right from the start.

AI-based dynamic pricing

AI dynamically optimizes your pricing to get the most profit out of every reservation.

Property trends
Adjust your pricing by seasonality, window, and occupancy.
Events and holidays
Estimate the impact of events on market demand.
Day of the week
Optimize rates by day, up to 500 days in advance.
Market occupancy
Compare your occupancy rates with the market.
Gap days
Change the minimum stay to avoid losing bookable nights.
Market strategy
Create a pricing strategy based on your competitors.

Customizable strategy

Smartpricing offers many features to help you customize your strategy as quickly and easily as possible.

Starting prices
Change the prices in the Smartpricing algorithm at any time.
Price modifiers
Set minimum, maximum, or fixed prices for one or more dates.
Strategy aggressiveness
Set how aggressively the algorithm should react to trends.
Advanced settings
Fine-tune parameters such as Drop & Pickup.
Minimum stay
Change the minimum stay for specific periods or days.
Events and holidays
Add or delete events to change their impact on the price.

Total control and transparency

Smartpricing gives you total control over the strategy, pricing, and performance of your business.

Price justification
See what factors influence the algorithm's calculations.
Intuitive statistics
Monitor your performance with easy-to-read graphs.
Quick comparisons
Compare ADR, RevPAR, Revenue and Occupancy between periods.
Multiple properties
Manage all your properties from a single interface.
Strategy preview
Instantly preview final rates before making any change.
Mobile friendly
Monitor prices and change strategy wherever you are.

Guest relationship management

Smartconnect uses Artificial Intelligence to automatically analyze and segment your customers.

Data import
Automatically import your customer data.
Segmentation
Segment and discover target audiences with AI.
Guided creation
Easily create new audiences you need with our wizard.

Email Marketing Automation

Create and automatically send emails to your contacts across the guest journey, from booking to post check-out.

Suggested newsletters
Get ready-made informative and promotional newsletters.
Guided creation
Create new newsletters with our generative AI wizard.
Discount codes
Encourage direct bookings by sending discount codes.
Full automation
Send emails and WhatsApp messages across the guest cycle.
Tone of communication
Get formal, friendly or automatic tone recommendations.
Statistics at your fingertips
Monitor email results and make data-driven improvements.

Upsell and Cross-sell

Promote the sale of additional services and experiences through a dedicated web page and personalized communications.

Marketplace
Showcase your additional services on an online market page.
Automatic promotions
Send automated offers before and during each guest's stay.
Manage payments
Manage guest payments directly from the platform.
Track analytics
Easily monitor visits and sales on the marketplace.

Ready to take the first step?

Find out how much revenue you could generate with Smartness!

It's free of charge
There's no obligation
Personalized

Request a demo

More you'll love

We always love to exceed expectations

Beyond the software, you can count on us to provide training, support and exclusive tools to help you get the most out of Smartness.

Ongoing training

Smartness gives you access to LAB academy courses and tutorials on revenue, marketing, and more.

Your voice matters

Many of our most popular features are the result of customer feedback. Let us listen to yours!

Continuous support

Support via chatbot and email, video tutorials on the platform, and weekly webinars with our experts.

What happens when you use Smartness

Learn how Smartness has revolutionized the work (and lives) of your colleagues.

You know your strategy and your property, and the system helps execute it more efficiently than any manual approach ever could.

Valentina Michelini

Mono Suites (Scotland)

It saves us a lot of time compared to manually adjusting prices, and allows us to stay on top of market changes.

Viktor Saganenko

Jimmy's Apartments (Austria)

Smartpricing is the best investment I’ve ever made. The cost paid off quickly, and that was all the proof I needed.

Werner Jannek

ANNO DOMINI 1716 apARTments (Germany)

I like the algorithm and the automation. You always get the best price for each guest and can maximize your revenue.

Patrick Scherlin

Hotel Scherlin (Italy)

I see the biggest benefits in terms of flexibility. Little adjustments which used to take me over an hour now take five minutes.

Klemens Sot-Thalhammer

Easyapartments (Austria)

I don’t have to worry about pricing every day. For me, the biggest benefits are the time savings and how easy it is.

Bettina Lisken

Ferienwohnung am Weiher (Germany)

Best user experience

Leading review platforms validate our excellence

Ready to take the first step?

Find out how much revenue you could generate with Smartness!

It's free of charge
There's no obligation
Personalized

Request a demo

Find answers to your questions

Here are some of the most frequently asked questions about Smartness. Find the answer to yours!

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