[{"data":1,"prerenderedAt":1168},["ShallowReactive",2],{"layout-default-it-fallback":3,"glossary-adr-average-daily-rate-it":44,"header-Z8bH5RAAACAAKWVQ":376,"footer-Z8bJEBAAAB8AKWdj":979,"glossary-surround-adr-average-daily-rate-category-indicatori-prestazione-it":1163},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":13,"lang":14,"alternate_languages":15,"data":22},"Z9rcEBAAACIA1kAo",null,"website_layout","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agVzABIAACMAFhL1&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9rcEBAAACIA1kAo%22%29+%5D%5D",[],"2025-03-19T15:00:34+0000","2026-05-06T14:25:52+0000",[12],"website-layout",[],"it",[16,19],{"id":17,"type":6,"lang":18},"Z9rcBBAAACIA1kAJ","de",{"id":20,"type":6,"lang":21},"Z9rb5hAAACAA1j_R","en",{"banner":23,"header":25,"footer":35},{"link_type":24},"Document",{"id":26,"type":27,"tags":28,"lang":14,"slug":29,"first_publication_date":30,"last_publication_date":31,"uid":32,"link_type":24,"key":33,"isBroken":34},"Z8bH5RAAACAAKWVQ","header",[],"prodotti","2025-03-04T09:29:11+0000","2026-03-20T09:19:34+0000","default","30c2c8d9-e148-47c8-84f6-eb9935f817a7",false,{"id":36,"type":37,"tags":38,"lang":14,"slug":39,"first_publication_date":40,"last_publication_date":41,"uid":42,"link_type":24,"key":43,"isBroken":34},"Z8bJEBAAAB8AKWdj","footer",[],"supporto-clienti39-0461-156-0049","2025-03-04T09:34:09+0000","2026-04-27T16:07:50+0000","default1","7dce6dd1-1b43-4c6d-aa0f-08b7f35e6bd5",{"id":45,"uid":46,"url":47,"type":48,"href":49,"tags":50,"first_publication_date":51,"last_publication_date":52,"slugs":53,"linked_documents":55,"lang":14,"alternate_languages":56,"data":63},"aMrcpRIAACMAJBYz","adr-average-daily-rate","/it/glossario/adr-average-daily-rate","glossary_item","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agVzABIAACMAFhL1&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aMrcpRIAACMAJBYz%22%29+%5D%5D",[],"2025-11-06T11:45:18+0000","2026-02-20T17:00:11+0000",[54],"perche-ladr-e-importante-in-hotel",[],[57,60],{"id":58,"type":48,"lang":18,"uid":59},"aNq8cxAAACMA8XN7","adr-durchschnittliche-tagesrate",{"id":61,"type":48,"lang":21,"uid":62},"aMkitxYAACUAqB-t","average-daily-rate-adr",{"has_internal":64,"category":65,"therm":83,"description":84,"slices":94,"meta_title":373,"meta_description":374,"meta_image":375},true,{"id":66,"type":67,"tags":68,"lang":14,"slug":69,"first_publication_date":70,"last_publication_date":71,"uid":72,"data":73,"link_type":24,"key":82,"isBroken":34},"aMq5kBYAACUAqrYb","glossary_category",[],"indicatori-di-prestazione","2025-11-06T11:46:30+0000","2025-11-11T13:27:12+0000","category-indicatori-prestazione",{"label":74,"page":75},"Indicatori di Prestazione",{"id":76,"type":77,"tags":78,"lang":14,"slug":69,"first_publication_date":51,"last_publication_date":51,"uid":79,"url":80,"link_type":24,"key":81,"isBroken":34},"aMq7ghYAACYAqrnl","page",[],"glossario-indicatori-di-prestazione","/it/glossario-indicatori-di-prestazione","6a3db57d-96b3-44d8-8a18-ed5d025fe5a3","f35eaa1c-d146-41cb-804e-ab6e4654c99b","ADR (Average daily rate)",[85],{"type":86,"text":87,"spans":88,"direction":93},"paragraph","L’ADR (Average Daily Rate), o tariffa media giornaliera, indica il valore medio a cui vendi le camere in un determinato periodo, escludendo quelle rimaste vuote. È fondamentale per valutare la salute finanziaria della tua struttura e capire quanto gli ospiti sono disposti a spendere per soggiornare da te.",[89],{"start":90,"end":91,"type":92},30,55,"strong","ltr",[95,134,152,313,327],{"variation":32,"version":96,"items":97,"primary":98,"id":132,"slice_type":133,"slice_label":5},"initial",[],{"text":99},[100,103,107,110,113,120,125,129],{"type":86,"text":87,"spans":101,"direction":93},[102],{"start":90,"end":91,"type":92},{"type":104,"text":105,"spans":106,"direction":93},"heading2","Perché l’ADR è importante in hotel?",[],{"type":86,"text":108,"spans":109,"direction":93},"La tariffa media giornaliera non serve solo a dirti “quanto costa una camera” nel tuo hotel. Questo numero è un indicatore profondo perché riflette il valore che il mercato attribuisce alla tua offerta in un momento specifico.",[],{"type":86,"text":111,"spans":112,"direction":93},"Monitorare l’ADR regolarmente offre diversi vantaggi strategici per la gestione quotidiana, che includono:",[],{"type":114,"text":115,"spans":116,"direction":93},"list-item","Identificare i cali di performance: Se la tariffa media scende senza motivo apparente, capisci subito se c'è un problema di posizionamento o di percezione del valore.",[117],{"start":118,"end":119,"type":92},0,35,{"type":114,"text":121,"spans":122,"direction":93},"Rendere coerente il pricing: Ti aiuta a valutare se stai vendendo a prezzi non allineati alla domanda, evitando scelte che possono comprimere i margini.",[123],{"start":118,"end":124,"type":92},28,{"type":114,"text":126,"spans":127,"direction":93},"Confrontarti con il mercato: L’ADR è una base utile per fare benchmarking e capire come ti posizioni rispetto ai competitor diretti.",[128],{"start":118,"end":124,"type":92},{"type":86,"text":130,"spans":131,"direction":93},"Se il tuo ADR è costantemente inferiore a quello dei concorrenti di pari livello, potresti non valorizzare appieno la tua offerta. Al contrario, se è molto più alto ma l'occupazione è bassa, potresti risultare fuori mercato.",[],"rich_text$484774e1-8a12-469a-b0a8-076270e59491","rich_text",{"variation":135,"version":96,"items":136,"primary":137,"id":150,"slice_type":151,"slice_label":5},"light",[],{"title":138,"description":142,"link":143,"image":149},[139],{"type":86,"text":140,"spans":141,"direction":93},"Analizza gratis il prezzo medio dei tuoi competitor, in 5 min.",[],[],{"link_type":144,"key":145,"url":146,"target":147,"text":148},"Web","4478576d-c996-4453-a989-4900d27e69e5","https://smartfree.smartness.com/auth/signup","_blank","Accedi a Smartfree",{},"blog_cta$15c905bd-020a-4378-be45-8f894c08715a","blog_cta",{"variation":32,"version":96,"items":153,"primary":154,"id":312,"slice_type":133,"slice_label":5},[],{"text":155},[156,160,163,168,171,174,177,180,183,186,189,192,197,200,203,206,209,212,215,220,224,229,232,235,238,241,244,247,252,257,260,263,266,269,272,275,293,298,302,307],{"type":157,"text":158,"spans":159,"direction":93},"heading3","Qual è un buon ADR in hotel?",[],{"type":86,"text":161,"spans":162,"direction":93},"Non esiste un numero magico valido per tutti. Un \"buon\" ADR dipende interamente dal contesto della tua struttura: la categoria, la posizione, i servizi offerti e la stagionalità.",[],{"type":86,"text":164,"spans":165,"direction":93},"Un ADR sano è quello che lavora in equilibrio con l'occupazione.",[166],{"start":118,"end":167,"type":92},64,{"type":86,"text":169,"spans":170,"direction":93},"Avere un ADR altissimo non è necessariamente un segnale positivo se il tuo hotel è vuoto. Allo stesso modo, avere l'hotel pieno al 100% con un ADR molto basso significa che hai svenduto le camere e hai perso un'opportunità di guadagno.",[],{"type":86,"text":172,"spans":173,"direction":93},"Per valutare se il tuo ADR è buono, considera questi fattori:",[],{"type":114,"text":175,"spans":176,"direction":93},"Cresce nei periodi di alta domanda.",[],{"type":114,"text":178,"spans":179,"direction":93},"Rimane competitivo nei periodi di bassa stagione senza crollare.",[],{"type":114,"text":181,"spans":182,"direction":93},"Si integra con il ricavo per camera disponibile (RevPAR), aiutandoti a leggere il quadro complessivo.",[],{"type":104,"text":184,"spans":185,"direction":93},"Come si calcola l’ADR?",[],{"type":86,"text":187,"spans":188,"direction":93},"Per calcolare la tua tariffa media giornaliera devi avere a disposizione due dati precisi relativi al periodo che vuoi analizzare, che sia un giorno, un mese o un anno.",[],{"type":86,"text":190,"spans":191,"direction":93},"La formula è:",[],{"type":86,"text":193,"spans":194,"direction":93},"ADR = Entrate Totali da Camere ÷ Camere Vendute",[195],{"start":118,"end":196,"type":92},47,{"type":157,"text":198,"spans":199,"direction":93},"Esempio pratico",[],{"type":86,"text":201,"spans":202,"direction":93},"Immagina che ieri il tuo hotel abbia incassato 20.000 € dalla vendita delle camere e abbia venduto 100 camere.",[],{"type":86,"text":204,"spans":205,"direction":93},"20.000 € ÷ 100 = 200 €",[],{"type":86,"text":207,"spans":208,"direction":93},"Il tuo ADR per quella giornata è stato di 200 €.",[],{"type":157,"text":210,"spans":211,"direction":93},"Cosa includere e cosa escludere",[],{"type":86,"text":213,"spans":214,"direction":93},"Per avere un dato pulito e utile per i confronti, ricorda queste regole:",[],{"type":114,"text":216,"spans":217,"direction":93},"Escludi: Colazione, spa, parcheggio e tasse di soggiorno, perché l’ADR deve riflettere solo il prezzo della camera.",[218],{"start":118,"end":219,"type":92},8,{"type":114,"text":221,"spans":222,"direction":93},"Includi: Gli sconti applicati, dato che il calcolo si basa sul prezzo effettivamente pagato e non su quello di listino.",[223],{"start":118,"end":219,"type":92},{"type":114,"text":225,"spans":226,"direction":93},"Attenzione ai pacchetti: Se vendi un pacchetto \"Camera + Cena\" a 200 €, e la cena vale 40 €, nel calcolo dell'ADR dovresti inserire solo 160 €.",[227],{"start":118,"end":228,"type":92},24,{"type":104,"text":230,"spans":231,"direction":93},"Qual è la differenza tra ADR, ARR e RevPAR?",[],{"type":86,"text":233,"spans":234,"direction":93},"Queste tre sigle vengono spesso confuse, ma misurano aspetti diversi della tua gestione. Capire le differenze ti aiuta a prendere decisioni migliori.",[],{"type":157,"text":236,"spans":237,"direction":93},"ADR vs ARR (Average Room Rate)",[],{"type":86,"text":239,"spans":240,"direction":93},"Spesso sono usati come sinonimi. La differenza tecnica è minima: l'ADR nasce come metrica giornaliera, mentre l'ARR viene solitamente usato per calcolare la tariffa media su periodi più lunghi, come settimane o mesi. Nella pratica quotidiana, indicano la stessa cosa.",[],{"type":157,"text":242,"spans":243,"direction":93},"ADR vs RevPAR (Revenue per Available Room)",[],{"type":86,"text":245,"spans":246,"direction":93},"Questa è la distinzione più importante. Ecco come si differenziano le due metriche:",[],{"type":114,"text":248,"spans":249,"direction":93},"ADR: Considera solo le camere vendute e ti dice a quanto hai venduto.",[250],{"start":118,"end":251,"type":92},4,{"type":114,"text":253,"spans":254,"direction":93},"RevPAR: Considera tutte le camere disponibili, anche quelle vuote, e ti indica quanto hai generato rispetto al potenziale della struttura.",[255],{"start":118,"end":256,"type":92},7,{"type":86,"text":258,"spans":259,"direction":93},"Ecco un esempio applicato alla stessa struttura:",[],{"type":114,"text":261,"spans":262,"direction":93},"Scenario A: Vendi 10 camere a 500 €. ADR = 500 €. Incasso totale = 5.000 €.",[],{"type":114,"text":264,"spans":265,"direction":93},"Scenario B: Vendi 80 camere a 100 €. ADR = 100 €. Incasso totale = 8.000 €.",[],{"type":86,"text":267,"spans":268,"direction":93},"Nello Scenario A hai un ADR stellare, ma guadagni molto meno rispetto allo Scenario B. L'ADR va sempre letto insieme al tasso di occupazione per avere un quadro completo.",[],{"type":104,"text":270,"spans":271,"direction":93},"Quali sono le variabili che influenzano l’ADR?",[],{"type":86,"text":273,"spans":274,"direction":93},"Il prezzo medio non è statico, ma cambia continuamente in base a fattori interni ed esterni. Ecco le variabili principali da considerare:",[],{"type":276,"text":277,"spans":278,"direction":93},"o-list-item","Domanda e stagionalità: Durante eventi, fiere o alta stagione, la disponibilità a pagare tende ad aumentare, spingendo l'ADR verso l'alto. Leggi un esempio pratico sui prezzi degli hotel durante Olimpiadi Milano-Cortina.",[279,281],{"start":118,"end":280,"type":92},23,{"start":282,"end":283,"type":284,"data":285},148,220,"hyperlink",{"id":286,"type":287,"tags":288,"lang":14,"slug":289,"first_publication_date":290,"last_publication_date":290,"uid":291,"url":292,"link_type":24,"isBroken":34},"aTfWqhIAACQApTGL","blog",[],"impatto-degli-eventi-sui-prezzi-in-hotel-cosa-puoi-imparare-dai-radiohead-e-dalle-olimpiadi-di-milano-cortina","2025-12-09T08:30:00+0000","impatto-eventi-prezzi-hotel-radiohead-olimpiadi-milano-cortina","/it/blog/impatto-eventi-prezzi-hotel-radiohead-olimpiadi-milano-cortina",{"type":276,"text":294,"spans":295,"direction":93},"Booking window: Le prenotazioni last-minute o molto anticipate possono avere prezzi diversi a seconda della tua strategia, influenzando la media finale.",[296],{"start":118,"end":297,"type":92},15,{"type":276,"text":299,"spans":300,"direction":93},"Canali di distribuzione: Le prenotazioni che arrivano dalle OTA hanno costi diversi e spesso dinamiche di prezzo differenti rispetto alle prenotazioni dirette.",[301],{"start":118,"end":228,"type":92},{"type":276,"text":303,"spans":304,"direction":93},"Reputazione: Recensioni eccellenti aumentano il valore percepito, aiutandoti a sostenere un posizionamento tariffario più alto rispetto ai competitor.",[305],{"start":118,"end":306,"type":92},12,{"type":276,"text":308,"spans":309,"direction":93},"Tipologia di ospiti: I clienti business, le famiglie o i gruppi hanno capacità di spesa e comportamenti d'acquisto differenti.",[310],{"start":118,"end":311,"type":92},20,"rich_text$6787a508-6dd1-4260-b2dc-0fc11613de44",{"variation":135,"version":96,"items":314,"primary":315,"id":326,"slice_type":151,"slice_label":5},[],{"title":316,"description":320,"link":321,"image":325},[317],{"type":86,"text":318,"spans":319,"direction":93},"Monitora gli eventi in zona e scopri il loro impatto sui tuoi prezzi. Gratis, in 1 min.",[],[],{"link_type":144,"key":322,"url":323,"target":147,"text":324},"358faaa3-6aca-4afe-81e8-3affa61f06cb","https://smartevents.smartness.com/auth/login?redirect=/dashboard","Accedi a Smartevents",{},"blog_cta$0d47663b-27fd-4ede-a303-b6699ee2b3a2",{"variation":32,"version":96,"items":328,"primary":329,"id":372,"slice_type":133,"slice_label":5},[],{"text":330},[331,334,337,340,343,346,360,363,366,369],{"type":104,"text":332,"spans":333,"direction":93},"4 strategie per lavorare in modo più efficace sull’ADR in hotel",[],{"type":86,"text":335,"spans":336,"direction":93},"Lavorare sull'ADR non significa semplicemente alzare i prezzi del listino e sperare che qualcuno prenoti. Serve una strategia per proporre il prezzo giusto, al cliente giusto, nel momento giusto.",[],{"type":157,"text":338,"spans":339,"direction":93},"1. Fai Revenue Management dinamico",[],{"type":86,"text":341,"spans":342,"direction":93},"I prezzi fissi spesso limitano il potenziale dell'ADR. Usare un sistema di prezzi dinamici ti aiuta ad aggiornare le tariffe in modo reattivo. L'obiettivo è allineare i prezzi ai picchi di domanda mantenendo un equilibrio con l'occupazione.",[],{"type":157,"text":344,"spans":345,"direction":93},"2. Disintermedia e punta sul canale diretto",[],{"type":86,"text":347,"spans":348,"direction":93},"Le OTA sono utili, ma possono favorire dinamiche competitive sul prezzo. Puntare su prenotazioni dirette ti offre maggiore controllo sulle tariffe e sulle politiche di cancellazione. Offrendo pacchetti esclusivi sul tuo sito, puoi aumentare il valore percepito della prenotazione e mantenere più controllo sui costi di intermediazione. Per trovare spunti, leggi il nostro articolo su come creare pacchetti alberghieri che attraggono ospiti.",[349],{"start":350,"end":351,"type":284,"data":352},372,440,{"id":353,"type":287,"tags":354,"lang":14,"slug":355,"first_publication_date":356,"last_publication_date":357,"uid":358,"url":359,"link_type":24,"isBroken":34},"Z7cFHBAAACMAYVzq",[],"differenzia-la-tua-offerta-come-creare-pacchetti-alberghieri-che-attirano-ospiti","2025-02-20T10:34:07+0000","2025-11-17T14:38:34+0000","come-creare-pacchetti-alberghieri","/it/blog/come-creare-pacchetti-alberghieri",{"type":157,"text":361,"spans":362,"direction":93},"3. Migliora il valore percepito",[],{"type":86,"text":364,"spans":365,"direction":93},"L'ADR è legato alla percezione di qualità. Non serve ristrutturare l'intero hotel per lavorarci. Cura le foto sui portali, migliora la descrizione dei servizi e gestisci le recensioni in modo professionale. Se l'ospite percepisce un servizio di livello, può essere più propenso a considerare tariffe più alte come adeguate.",[],{"type":157,"text":367,"spans":368,"direction":93},"4. Punta sui segmenti alto-spendenti",[],{"type":86,"text":370,"spans":371,"direction":93},"Non tutti gli ospiti sono uguali. Utilizza il tuo CRM per individuare chi spende di più, come coppie in cerca di relax o business traveler, e crea offerte mirate per loro. Attirare il target giusto può favorire una tariffazione più sostenuta senza ricorrere a forti sconti.",[],"rich_text$7e28f579-0bb4-4e72-8030-60cf08e4a378","ADR (Average Daily Rate): cos'è, calcolo e 4 strategie | Glossario","Hotel pieno ma margini bassi? 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