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prodotto",[],{"key":1056,"type":981,"content":1057},"c7002485-2078-4e43-add7-79a936b8b64b",[1058],{"type":671,"text":1059,"spans":1060,"direction":681},"Menu engineering e offerte mirate",[],{"key":1062,"type":981,"content":1063},"8791804d-03fa-4530-80cf-0146f77a2013",[1064],{"type":671,"text":1065,"spans":1066,"direction":681},"Promuovere cena, colazione premium o pacchetti mezza pensione prima dell’arrivo",[],{"key":1068,"cells":1069},"58ac3f18-982d-4ed9-895a-5a725772bb87",[1070,1076,1082,1088],{"key":1071,"type":981,"content":1072},"16dc1512-08e5-4d42-82f4-05763fae2d26",[1073],{"type":671,"text":1074,"spans":1075,"direction":681},"Spa e Wellness",[],{"key":1077,"type":981,"content":1078},"ac06e736-1b26-4718-b1b0-99940859715e",[1079],{"type":671,"text":1080,"spans":1081,"direction":681},"Occupazione trattamenti, fasce orarie, margine per servizio",[],{"key":1083,"type":981,"content":1084},"6fdf8763-1f54-44ad-9584-8376bdd802fe",[1085],{"type":671,"text":1086,"spans":1087,"direction":681},"Pricing per fascia oraria e pacchetti",[],{"key":1089,"type":981,"content":1090},"017f7a5f-58ba-431e-8b99-11c272dc81b1",[1091],{"type":671,"text":1092,"spans":1093,"direction":681},"Incentivare orari a bassa domanda e proteggere quelli più richiesti",[],{"key":1095,"cells":1096},"30c0be0e-f027-4a70-af51-27d786c6a8e0",[1097,1103,1109,1115],{"key":1098,"type":981,"content":1099},"1d69f2f6-c3e4-41c6-b6cc-31c38f1e42ba",[1100],{"type":671,"text":1101,"spans":1102,"direction":681},"Parcheggio",[],{"key":1104,"type":981,"content":1105},"e78de54b-5b5e-43a4-aa3a-a7847c7e067e",[1106],{"type":671,"text":1107,"spans":1108,"direction":681},"Occupazione posti, ricavo per posto, domanda per giorno",[],{"key":1110,"type":981,"content":1111},"c4b2cc97-cb11-4a11-9ef4-7b00aa4ba877",[1112],{"type":671,"text":1113,"spans":1114,"direction":681},"Prenotazione anticipata e tariffazione variabile",[],{"key":1116,"type":981,"content":1117},"f7f73120-327a-42e9-8f66-983eb20f31be",[1118],{"type":671,"text":1119,"spans":1120,"direction":681},"Vendere il parcheggio in anticipo nei periodi di alta domanda",[],{"key":1122,"cells":1123},"ee520b56-f4d8-486e-96ca-2b3c61b34274",[1124,1130,1136,1142],{"key":1125,"type":981,"content":1126},"b6e5d283-bac6-4e54-8609-764c623953ec",[1127],{"type":671,"text":1128,"spans":1129,"direction":681},"MICE ed eventi",[],{"key":1131,"type":981,"content":1132},"48ecd913-b612-4e30-9481-7dd0d6c4e8c5",[1133],{"type":671,"text":1134,"spans":1135,"direction":681},"Ricavo per evento, margine, uso degli spazi",[],{"key":1137,"type":981,"content":1138},"b2bce567-0856-4fca-8593-466d24310f93",[1139],{"type":671,"text":1140,"spans":1141,"direction":681},"Pacchetti e gestione della capacità",[],{"key":1143,"type":981,"content":1144},"70687151-0c41-4a55-9bb9-595d8bd6e765",[1145],{"type":671,"text":1146,"spans":1147,"direction":681},"Combinare sala, camere, F&B e servizi extra in offerte modulari",[],"data_table$2ce6f503-d438-4776-b779-4c7af1b0074f","data_table",{"variation":32,"version":68,"items":1151,"primary":1152,"id":1157,"slice_type":968,"slice_label":5},[],{"text":1153},[1154],{"type":671,"text":1155,"spans":1156,"direction":681},"Gestire i cinque centri con logiche separate è già un passo avanti. Integrarli in un'unica visione strategica è la chiave per esprimere il massimo potenziale del Total Revenue Management.",[],"rich_text$50e1ce93-11b0-4e66-8a96-c3320b9807d5",{"variation":1159,"version":68,"items":1160,"primary":1161,"id":1179,"slice_type":1180,"slice_label":5},"light",[],{"title":1162,"description":1166,"link":1167,"image":1178},[1163],{"type":671,"text":1164,"spans":1165,"direction":681},"Cerchi idee di upselling F&B? Scarica 18 idee pronte da copiare!",[],[],{"id":1168,"type":1169,"tags":1170,"lang":14,"slug":1171,"first_publication_date":1172,"last_publication_date":1173,"uid":1174,"url":1175,"link_type":24,"key":1176,"isBroken":34,"text":1177},"Z79VexAAACAAHe0K","guide",[],"idee-di-upselling-food--beverage-per-hotel-bb-residence-e-case-vacanza","2025-02-26T17:55:09+0000","2025-12-19T14:06:29+0000","checklist-idee-upselling-food-beverage","/it/risorse-gratuite/checklist-idee-upselling-food-beverage","5f99bfb2-4978-42b1-bb22-628b7126f061","Scarica gratis",{},"blog_cta$4eda944b-efba-45b2-8534-e63e52a1aefc","blog_cta",{"variation":32,"version":68,"items":1182,"primary":1183,"id":1362,"slice_type":968,"slice_label":5},[],{"text":1184},[1185,1188,1191,1195,1209,1214,1217,1220,1223,1234,1238,1241,1244,1247,1251,1254,1257,1260,1263,1267,1272,1275,1278,1281,1284,1287,1290,1293,1296,1299,1302,1305,1308,1311,1314,1317,1320,1323,1326,1329,1332,1335,1338,1341,1344,1347,1350,1353,1356,1359],{"type":920,"text":1186,"spans":1187,"direction":681},"Come misurare il Total Revenue Management",[],{"type":671,"text":1189,"spans":1190,"direction":681},"Per misurare il Total Revenue Management, non basta sommare i ricavi dei diversi reparti. Devi misurarli con indicatori coerenti. Ecco i principali:",[],{"type":1192,"text":1193,"spans":1194,"direction":681},"heading3","TrevPAR",[],{"type":671,"text":1196,"spans":1197,"direction":681},"Il TrevPAR, Total Revenue Per Available Room, misura il ricavo totale della struttura diviso per le camere disponibili.",[1198],{"start":1199,"end":1200,"type":677,"data":1201},3,10,{"id":1202,"type":1203,"tags":1204,"lang":14,"slug":1205,"first_publication_date":501,"last_publication_date":1206,"uid":1207,"url":1208,"link_type":24,"isBroken":34},"aM2JdBIAACMAKHDj","glossary_item",[],"perche-il-trevpar-e-importante-in-hotel","2026-02-20T17:00:11+0000","trevpar-total-revenue-per-available-room","/it/glossario/trevpar-total-revenue-per-available-room",{"type":671,"text":1210,"spans":1211,"direction":681},"Formula: TrevPAR = ricavo totale della struttura / camere disponibili",[1212],{"start":987,"end":1213,"type":906},8,{"type":671,"text":1215,"spans":1216,"direction":681},"A differenza del RevPAR, che considera solo i ricavi camera, il TrevPAR include anche F&B, spa, parcheggio, eventi e altri servizi a pagamento.",[],{"type":671,"text":1218,"spans":1219,"direction":681},"È utile perché mostra quanto valore genera la struttura nel suo complesso.",[],{"type":1192,"text":1221,"spans":1222,"direction":681},"GOPPAR",[],{"type":671,"text":1224,"spans":1225,"direction":681},"Il GOPPAR, Gross Operating Profit Per Available Room, misura l’utile operativo lordo per camera disponibile.",[1226],{"start":1199,"end":1227,"type":677,"data":1228},9,{"id":1229,"type":1203,"tags":1230,"lang":14,"slug":1231,"first_publication_date":501,"last_publication_date":1206,"uid":1232,"url":1233,"link_type":24,"isBroken":34},"aMw0bRIAACUAJlhL",[],"perche-il-goppar-e-importante-in-hotel","gross-operating-profit-per-available-room-goppar","/it/glossario/gross-operating-profit-per-available-room-goppar",{"type":671,"text":1235,"spans":1236,"direction":681},"Formula: GOPPAR = utile operativo lordo / camere disponibili",[1237],{"start":987,"end":1227,"type":906},{"type":671,"text":1239,"spans":1240,"direction":681},"È un indicatore più vicino alla redditività, perché non guarda solo ai ricavi ma anche ai costi. Due hotel possono avere lo stesso TrevPAR, ma un GOPPAR molto diverso se uno dei due genera ricavi accessori con margini più bassi.",[],{"type":1192,"text":1242,"spans":1243,"direction":681},"Margine di contribuzione per centro di ricavo",[],{"type":671,"text":1245,"spans":1246,"direction":681},"Il margine di contribuzione misura la differenza tra ricavi di un reparto e costi variabili direttamente collegati.",[],{"type":671,"text":1248,"spans":1249,"direction":681},"Formula: Margine di contribuzione = ricavi del centro di ricavo - costi variabili diretti",[1250],{"start":987,"end":1213,"type":906},{"type":671,"text":1252,"spans":1253,"direction":681},"È utile per capire quali servizi aumentano davvero la redditività e quali generano fatturato ma poco margine.",[],{"type":671,"text":1255,"spans":1256,"direction":681},"Per esempio, una cena venduta in upselling può aumentare il ricavo totale, ma va valutata anche in base a costo materie prime, personale e capacità operativa. Lo stesso vale per spa, parcheggio, eventi e servizi accessori.",[],{"type":1192,"text":1258,"spans":1259,"direction":681},"Indicatori specifici",[],{"type":671,"text":1261,"spans":1262,"direction":681},"Alcuni reparti utilizzano anche indicatori specifici per misurare la redditività degli spazi e del tempo disponibile.",[],{"type":671,"text":1264,"spans":1265,"direction":681},"Nel Food & Beverage, ad esempio, si usa spesso il RevPASH (Revenue Per Available Seat Hour), cioè il ricavo generato per posto disponibile e per ora di apertura. È utile per capire quanto il ristorante stia sfruttando davvero la propria capacità nelle diverse fasce orarie.",[1266],{"start":987,"end":1004,"type":906},{"type":671,"text":1268,"spans":1269,"direction":681},"Nelle spa e nei centri wellness, invece, si utilizza il RevPATH (Revenue Per Available Treatment Hour), che misura il ricavo generato per ora di trattamento disponibile. Questo indicatore aiuta a valutare occupazione, pricing e marginalità dei trattamenti nelle diverse giornate e fasce orarie.",[1270],{"start":987,"end":1271,"type":906},31,{"type":671,"text":1273,"spans":1274,"direction":681},"Questi KPI non sostituiscono TrevPAR o GOPPAR, ma aiutano a leggere in modo più preciso le performance dei singoli centri di ricavo.",[],{"type":920,"text":1276,"spans":1277,"direction":681},"Tre errori che frenano il Total Revenue Management",[],{"type":1192,"text":1279,"spans":1280,"direction":681},"1. Gestire ogni reparto in modo isolato",[],{"type":671,"text":1282,"spans":1283,"direction":681},"Il primo errore è trattare camere, ristorante, spa, eventi e servizi accessori come mondi separati.",[],{"type":671,"text":1285,"spans":1286,"direction":681},"Se il reparto camere non sa quali ospiti acquistano servizi extra, il CRM non può proporre offerte mirate. Se la spa non conosce occupazione e arrivi, rischia di promuovere trattamenti nei momenti sbagliati. Se F&B non comunica con front office e marketing, molte opportunità restano invisibili.",[],{"type":671,"text":1288,"spans":1289,"direction":681},"Il TRM funziona solo quando i reparti condividono dati, obiettivi e logiche commerciali.",[],{"type":1192,"text":1291,"spans":1292,"direction":681},"2. Non usare i dati ospite",[],{"type":671,"text":1294,"spans":1295,"direction":681},"Un ospite che ha prenotato una cena durante il soggiorno precedente potrebbe essere interessato a un pacchetto F&B prima dell’arrivo. Un ospite che viaggia in coppia può essere più ricettivo verso spa, esperienze o upgrade. Un cliente business può avere esigenze diverse rispetto a una famiglia.",[],{"type":671,"text":1297,"spans":1298,"direction":681},"Se queste informazioni restano disperse tra PMS, email, reception e strumenti separati, la struttura perde la possibilità di proporre il servizio giusto al momento giusto.",[],{"type":1192,"text":1300,"spans":1301,"direction":681},"3. Applicare prezzi statici a servizi con domanda variabile",[],{"type":671,"text":1303,"spans":1304,"direction":681},"Molti hotel applicano la stessa logica tutto l’anno: stesso prezzo spa durante la settimana e nel weekend, stesso parcheggio in bassa e alta domanda, stessi pacchetti F&B per tutti gli ospiti.",[],{"type":671,"text":1306,"spans":1307,"direction":681},"Ma la domanda cambia. Cambiano il periodo, la disponibilità, il profilo dell’ospite, l’anticipo di prenotazione e il livello di occupazione.",[],{"type":671,"text":1309,"spans":1310,"direction":681},"Il prezzo non deve necessariamente cambiare ogni giorno, ma dovrebbe almeno riflettere le condizioni operative e commerciali della struttura.",[],{"type":920,"text":1312,"spans":1313,"direction":681},"Come attivare il TRM in modo pratico",[],{"type":671,"text":1315,"spans":1316,"direction":681},"Per iniziare non serve rivoluzionare tutta la struttura. Serve costruire un metodo.",[],{"type":1192,"text":1318,"spans":1319,"direction":681},"1. Mappa i centri di ricavo",[],{"type":671,"text":1321,"spans":1322,"direction":681},"Elenca tutti i servizi che generano o possono generare ricavi:",[],{"type":671,"text":1324,"spans":1325,"direction":681},"camere, ristorante, bar, spa, parcheggio, eventi, transfer, esperienze, upgrade, late check-out, noleggio attrezzature, servizi per famiglie o animali.",[],{"type":1192,"text":1327,"spans":1328,"direction":681},"2. Misura ricavi e margini",[],{"type":671,"text":1330,"spans":1331,"direction":681},"Per ogni centro, chiediti:",[],{"type":671,"text":1333,"spans":1334,"direction":681},"quanto fattura? quanto costa erogarlo? quale margine produce? quanti ospiti lo acquistano? in quale momento viene proposto?",[],{"type":1192,"text":1336,"spans":1337,"direction":681},"3. Identifica le opportunità più semplici",[],{"type":671,"text":1339,"spans":1340,"direction":681},"Non partire dal reparto più complesso. Parti da ciò che puoi attivare velocemente.",[],{"type":671,"text":1342,"spans":1343,"direction":681},"Spesso le prime aree utili sono: colazione o cena, parcheggio, upgrade camera, late check-out, pacchetti spa, esperienze locali, transfer.",[],{"type":1192,"text":1345,"spans":1346,"direction":681},"4. Collega dati e comunicazioni",[],{"type":671,"text":1348,"spans":1349,"direction":681},"Il TRM funziona quando i dati dell’ospite diventano azione commerciale.",[],{"type":671,"text":1351,"spans":1352,"direction":681},"Questo significa proporre servizi rilevanti prima e durante il soggiorno usando le informazioni a tua disposizione, come: data di arrivo, durata soggiorno, canale di prenotazione, segmento, storico acquisti, preferenze, motivo del viaggio.",[],{"type":1192,"text":1354,"spans":1355,"direction":681},"5. Monitora il risultato",[],{"type":671,"text":1357,"spans":1358,"direction":681},"Non misurare solo il fatturato extra. Misura anche margine, conversione e impatto operativo.",[],{"type":671,"text":1360,"spans":1361,"direction":681},"Una promozione che genera vendite ma crea sovraccarico sul team può non essere sostenibile. Una vendita accessoria con margine alto e basso impatto operativo può invece diventare una leva importante.",[],"rich_text$7e7c478a-bc65-4685-bb74-4c6979e44387",{"variation":32,"version":68,"items":1364,"primary":1365,"id":1366,"slice_type":895,"slice_label":5},[],{},"divider$34e33367-94ed-4a0b-b221-43bc5737cc14",{"variation":32,"version":68,"items":1368,"primary":1369,"id":1397,"slice_type":968,"slice_label":5},[],{"text":1370},[1371,1374,1377,1380,1385,1390,1394],{"type":671,"text":1372,"spans":1373,"direction":681},"Applicare il TRM richiede dati integrati, comunicazioni coordinate e strumenti che aiutino a trasformare ogni touchpoint con l’ospite in un’opportunità misurabile.",[],{"type":671,"text":1375,"spans":1376,"direction":681},"Smartness ti permette di adottare questo approccio perché include in un'unica piattaforma software gestionale, dynamic pricing, email marketing e servizio clienti.",[],{"type":671,"text":1378,"spans":1379,"direction":681},"Un esempio?",[],{"type":1381,"text":1382,"spans":1383,"direction":681},"list-item","Smartpricing ti aiuta a ottimizzare in automatico i ricavi camera attraverso il dynamic pricing basato su AI.",[1384],{"start":987,"end":988,"type":906},{"type":1381,"text":1386,"spans":1387,"direction":681},"Smartconnect segmenta i tuoi contatti in automatico e ti permette di creare comunicazioni personalizzate per proporre servizi accessori, pacchetti, upgrade, esperienze o offerte dedicate prima e durante il soggiorno.",[1388],{"start":987,"end":1389,"type":906},12,{"type":1381,"text":1391,"spans":1392,"direction":681},"Smartchat centralizza le conversazioni con gli ospiti e automatizza le risposte alle domande ricorrenti, aiutando anche a intercettare richieste e opportunità legate ai servizi extra.",[1393],{"start":987,"end":1200,"type":906},{"type":671,"text":1395,"spans":1396,"direction":681},"Vuoi saperne di più e vedere come funziona?",[],"rich_text$cec2f3d6-fc5e-4a6e-9699-a2ca8b80bd63",{"variation":32,"version":68,"items":1399,"primary":1400,"id":1416,"slice_type":1180,"slice_label":5},[],{"image":1401,"title":1402,"description":1406,"features":1410,"links":1411},{},[1403],{"type":671,"text":1404,"spans":1405,"direction":681},"Richiedi una demo personalizzata",[],[1407],{"type":671,"text":1408,"spans":1409,"direction":681},"Parla con un esperto Smartness e scopri come automatizzare prezzi e marketing per aumentare il fatturato del 30% in media, e ridurre le commissioni OTA fino al -20%. Gratis, senza impegno.",[],[],[1412],{"link":1413,"trailing":34,"icon":5},{"id":647,"type":57,"tags":1414,"lang":14,"slug":649,"first_publication_date":650,"last_publication_date":651,"uid":652,"url":653,"link_type":24,"key":1415,"isBroken":34,"text":655},[],"f01b92d2-4baf-4b6c-82d2-156a659b1dc3","blog_cta$376e5165-4b62-491e-85b9-2d5004ceb629",{"variation":32,"version":68,"items":1418,"primary":1419,"id":1424,"slice_type":968,"slice_label":5},[],{"text":1420},[1421],{"type":920,"text":1422,"spans":1423,"direction":681},"FAQs",[],"rich_text$1437672f-38d9-4641-a23b-1a6349bdab58",{"variation":970,"version":68,"items":1426,"primary":1427,"id":1476,"slice_type":1477,"slice_label":5},[],{"anchor_id":5,"type":1428,"items":1429},"single",[1430,1452,1467],{"title":1431,"content":1435},[1432],{"type":671,"text":1433,"spans":1434,"direction":681},"Qual è la differenza tra Revenue management e Total Revenue Management?",[],[1436,1439],{"type":671,"text":1437,"spans":1438,"direction":681},"Il Revenue management tradizionale si concentra soprattutto sulle camere: prezzo, occupazione, ADR e RevPAR. Il Total Revenue Management estende questa logica a tutti i centri di ricavo della struttura, come F&B, spa, parcheggio, eventi e servizi accessori. L’obiettivo è aumentare il valore complessivo generato da ogni ospite.",[],{"type":671,"text":1440,"spans":1441,"direction":681},"Per saperne di più, leggi la nostra guida completa al Revenue management in hotel.",[1442],{"start":1443,"end":1444,"type":677,"data":1445},36,82,{"id":1446,"type":469,"tags":1447,"lang":14,"slug":1448,"first_publication_date":1449,"last_publication_date":1450,"uid":1448,"url":1451,"link_type":24,"isBroken":34},"Z6t2_BIAACgARHci",[],"revenue-management-la-guida-completa","2025-02-11T16:12:47+0000","2026-01-08T13:52:08+0000","/it/blog/revenue-management-la-guida-completa",{"title":1453,"content":1457},[1454],{"type":671,"text":1455,"spans":1456,"direction":681},"Come si calcola il TrevPAR?",[],[1458,1461,1464],{"type":671,"text":1459,"spans":1460,"direction":681},"Il TrevPAR si calcola dividendo il ricavo totale della struttura per il numero di camere disponibili nel periodo considerato.",[],{"type":671,"text":1462,"spans":1463,"direction":681},"Formula: TrevPAR = ricavo totale / camere disponibili",[],{"type":671,"text":1465,"spans":1466,"direction":681},"A differenza del RevPAR, include tutti i ricavi della struttura: camere, ristorante, bar, spa, parcheggio, eventi e servizi accessori.",[],{"title":1468,"content":1472},[1469],{"type":671,"text":1470,"spans":1471,"direction":681},"Quali servizi accessori conviene ottimizzare per primi?",[],[1473],{"type":671,"text":1474,"spans":1475,"direction":681},"Conviene partire dai servizi già presenti, facili da misurare e con basso impatto operativo. Per molti hotel possono essere colazione, cena, parcheggio, late check-out, upgrade, pacchetti spa o esperienze locali. La priorità non dipende solo dal fatturato potenziale, ma anche da margine, domanda, semplicità di vendita e capacità del team di gestirli.",[],"faq$af07e2f5-4b17-4024-a766-505e02a5b895","faq","Total Revenue Management in hotel: cos'è e come iniziare | Smartness","Scopri cos'è il Total Revenue Management, come misurare il TrevPAR e quali centri di ricavo ottimizzare per aumentare i profitti del tuo hotel.",{},[1482],{"variation":32,"version":68,"items":1483,"primary":1484,"id":1496,"slice_type":1497,"slice_label":5},[],{"icon":5,"title":1485,"description":1489,"link":1493},[1486],{"type":671,"text":1487,"spans":1488,"direction":681},"Fai crescere la tua struttura",[],[1490],{"type":671,"text":1491,"spans":1492,"direction":681},"Richiedi una demo Smartness e scopri come aumentare ricavi e indipendenza. Gratis, senza impegno.",[],{"id":647,"type":57,"tags":1494,"lang":14,"slug":649,"first_publication_date":650,"last_publication_date":651,"uid":652,"url":653,"link_type":24,"key":1495,"isBroken":34,"text":655},[],"1b4edbc7-9df0-4bfc-83fe-1eb700365678","side_cta$294abfb6-ff17-47c7-a36e-f2d5c8c829fd","side_cta","Total Revenue Management in hotel: cos'è e come iniziare",{},{"page":1501,"results_per_page":1502,"results_size":1502,"total_results_size":1503,"total_pages":1504,"next_page":1505,"prev_page":5,"results":1506,"version":1547,"license":1548},1,2,48,24,"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agbmXBIAAOeAGEex&q=%5B%5Bnot%28my.blog.uid%2C+%22total-revenue-management-hotel-guida%22%29%5D%5D&q=%5B%5Bat%28my.blog.category%2C+%22Z638oBIAACUASK2o%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22blog%22%29%5D%5D&orderings=%5Bdocument.first_publication_date+desc%5D&page=2&pageSize=2&graphQuery=%7B%0A++++++++blog+%7B%0A++++++++++title%0A++++++++++description%0A++++++++%7D%0A++++++%7D&lang=it",[1507,1527],{"id":1508,"uid":1509,"url":1510,"type":469,"href":1511,"tags":1512,"first_publication_date":1513,"last_publication_date":1513,"slugs":1514,"linked_documents":1516,"lang":14,"alternate_languages":1517,"data":1518},"agR7ABIAACQAFJ8-","tariffa-non-rimborsabile-hotel-quando-conviene","/it/blog/tariffa-non-rimborsabile-hotel-quando-conviene","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agbmXBIAAOeAGEex&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22agR7ABIAACQAFJ8-%22%29+%5D%5D",[],"2026-05-14T15:00:25+0000",[1515],"tariffa-non-rimborsabile-in-hotel-quando-conviene-e-come-calcolare-il-differenziale-giusto",[],[],{"title":1519,"description":1523},[1520],{"type":870,"text":1521,"spans":1522,"direction":681},"Tariffa non rimborsabile in hotel: quando conviene e come calcolare il differenziale giusto",[],[1524],{"type":671,"text":1525,"spans":1526,"direction":681},"Come scegliere quando spingere la non rimborsabile e quando puntare sulla flessibile.",[],{"id":1528,"uid":1529,"url":1530,"type":469,"href":1531,"tags":1532,"first_publication_date":1533,"last_publication_date":1533,"slugs":1534,"linked_documents":1536,"lang":14,"alternate_languages":1537,"data":1538},"afsjGRIAACMABqxl","goppar-hotel-formula-calcolo","/it/blog/goppar-hotel-formula-calcolo","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agbmXBIAAOeAGEex&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22afsjGRIAACMABqxl%22%29+%5D%5D",[],"2026-05-06T15:26:10+0000",[1535],"come-calcolare-il-goppar-del-tuo-hotel-formula-ed-esempio-pratico",[],[],{"title":1539,"description":1543},[1540],{"type":870,"text":1541,"spans":1542,"direction":681},"Come calcolare il GOPPAR del tuo hotel: formula ed esempio pratico",[],[1544],{"type":671,"text":1545,"spans":1546,"direction":681},"Il GOPPAR misura il profitto reale per camera disponibile: ecco come usarlo nella tua struttura.",[],"3f9f504","All Rights Reserved",1778837278664]