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Bisogna capire quanto valore lasciano davvero le prenotazioni dopo commissioni, costi di acquisizione, cancellazioni, ricavi accessori e costo di gestione del soggiorno.",[959],{"start":960,"end":961,"type":952},131,285,{"type":689,"text":963,"spans":964,"direction":699},"In questo articolo vediamo perché il RevPAR è una metrica fondamentale ma non sufficiente, quali fattori incidono davvero sul margine e come leggere insieme qualità dei ricavi e costi operativi per capire quali prenotazioni fanno guadagnare il tuo hotel.",[],"rich_text$50e1ce93-11b0-4e66-8a96-c3320b9807d5","rich_text",{"variation":32,"version":68,"items":968,"primary":969,"id":1001,"slice_type":1002,"slice_label":5},[],{"title":970,"description":974},[971],{"type":913,"text":972,"spans":973,"direction":699},"In breve",[],[975,981,987,993],{"type":689,"text":976,"spans":977,"direction":699},"Il RevPAR misura il ricavo camere per camera disponibile, ma non indica quanto margine resta alla struttura.",[978],{"start":979,"end":980,"type":952},3,9,{"type":689,"text":982,"spans":983,"direction":699},"Una prenotazione vale davvero quando lascia ricavo dopo commissioni, costi di acquisizione, cancellazioni, impatto sul calendario e costi operativi.",[984],{"start":985,"end":986,"type":952},37,51,{"type":689,"text":988,"spans":989,"direction":699},"La redditività di un hotel dipende da due variabili: qualità dei ricavi e costo di gestione.",[990],{"start":991,"end":992,"type":952},53,91,{"type":689,"text":994,"spans":995,"direction":699},"Smartness lavora sulla qualità dei ricavi. Cora Hospitality completa l’analisi sul lato operativo, aiutando a capire quanto costa davvero erogare ogni soggiorno.",[996,998],{"start":950,"end":997,"type":952},10,{"start":999,"end":1000,"type":952},43,60,"card_highlight$6b2e09fa-30bb-43a0-bee5-b43b282b8818","card_highlight",{"variation":32,"version":68,"items":1004,"primary":1005,"id":1036,"slice_type":966,"slice_label":5},[],{"text":1006},[1007,1011,1014,1017,1022,1025,1030,1033],{"type":1008,"text":1009,"spans":1010,"direction":699},"heading2","Che cos’è il RevPAR Hotel e perché non basta",[],{"type":689,"text":1012,"spans":1013,"direction":699},"Il RevPAR, acronimo di Revenue per Available Room, misura il ricavo camere generato per ogni camera disponibile in un determinato periodo.",[],{"type":689,"text":1015,"spans":1016,"direction":699},"Si calcola così:",[],{"type":689,"text":1018,"spans":1019,"direction":699},"RevPAR = ricavi delle camere ÷ camere disponibili",[1020],{"start":950,"end":1021,"type":952},49,{"type":689,"text":1023,"spans":1024,"direction":699},"oppure:",[],{"type":689,"text":1026,"spans":1027,"direction":699},"RevPAR = ADR × tasso di occupazione",[1028],{"start":950,"end":1029,"type":952},35,{"type":689,"text":1031,"spans":1032,"direction":699},"Se un hotel ha un prezzo medio di 150 euro e un’occupazione dell’80%, il suo RevPAR è pari a 120 euro.",[],{"type":689,"text":1034,"spans":1035,"direction":699},"È una delle metriche hotel più importanti perché collega prezzo e occupazione. Ma ha un limite: considera il ricavo camere lordo, non quello che resta dopo i costi collegati alla prenotazione e al soggiorno.",[],"rich_text$9dccbfe7-33ce-4ceb-a446-047665c3feff",{"variation":1038,"version":68,"items":1039,"primary":1040,"id":1138,"slice_type":1139,"slice_label":5},"article",[],{"table":1041},{"body":1042},{"rows":1043},[1044,1063,1078,1093,1108,1123],{"key":1045,"cells":1046},"5eb586c8-b2e2-44e3-a0aa-62c48bcfd68a",[1047,1055],{"key":1048,"type":1049,"content":1050},"6fdb57a8-c8fe-4ede-8cb4-d8280a686c3c","data",[1051],{"type":689,"text":1052,"spans":1053,"direction":699},"Il RevPAR ti dice",[1054],{"start":950,"end":693,"type":952},{"key":1056,"type":1049,"content":1057},"eedea602-f7de-4956-968f-5c935ed46f89",[1058],{"type":689,"text":1059,"spans":1060,"direction":699},"Il RevPAR non ti dice",[1061],{"start":950,"end":1062,"type":952},21,{"key":1064,"cells":1065},"bb9002b6-ec95-4bdd-8732-e1c128255905",[1066,1072],{"key":1067,"type":1049,"content":1068},"c88d9110-b2b8-4ba7-84ee-6ad9fc8244db",[1069],{"type":689,"text":1070,"spans":1071,"direction":699},"Quanto ricavo camere generi per camera disponibile",[],{"key":1073,"type":1049,"content":1074},"ec0b6055-c07a-473b-9138-21c451314429",[1075],{"type":689,"text":1076,"spans":1077,"direction":699},"Quanto hai pagato in commissioni",[],{"key":1079,"cells":1080},"166286cf-6d6b-4514-81d4-9c3465ea6eba",[1081,1087],{"key":1082,"type":1049,"content":1083},"9545a706-9f1a-435e-8630-66a3f8abffba",[1084],{"type":689,"text":1085,"spans":1086,"direction":699},"Se prezzo e occupazione stanno producendo ricavi",[],{"key":1088,"type":1049,"content":1089},"9802b3e5-424e-43b1-a0c2-363bc3d0cc28",[1090],{"type":689,"text":1091,"spans":1092,"direction":699},"Quanto è costato acquisire la prenotazione",[],{"key":1094,"cells":1095},"88e48efa-6513-4423-a75a-8a28b73f81b5",[1096,1102],{"key":1097,"type":1049,"content":1098},"fba13884-1302-422a-81a4-7d820c75c63e",[1099],{"type":689,"text":1100,"spans":1101,"direction":699},"Come cambia la performance tra periodi diversi",[],{"key":1103,"type":1049,"content":1104},"b1752ea6-a827-4fcc-8369-34e0382f98fb",[1105],{"type":689,"text":1106,"spans":1107,"direction":699},"Quanto costa gestire il soggiorno",[],{"key":1109,"cells":1110},"86d2e161-bce9-42bc-a7f5-01fa67e6bdfc",[1111,1117],{"key":1112,"type":1049,"content":1113},"fe55cfe2-3e58-4357-b6f8-aed376c7f885",[1114],{"type":689,"text":1115,"spans":1116,"direction":699},"Quanto rende l’inventario disponibile",[],{"key":1118,"type":1049,"content":1119},"dcba2c04-eeed-4b95-b6e6-83c83ac12db3",[1120],{"type":689,"text":1121,"spans":1122,"direction":699},"Quante prenotazioni vengono cancellate",[],{"key":1124,"cells":1125},"e67f8ecc-4dc8-40b1-841c-70e7fae69f56",[1126,1132],{"key":1127,"type":1049,"content":1128},"3c531d2d-4ea2-4669-9157-cc2dd4eb775b",[1129],{"type":689,"text":1130,"spans":1131,"direction":699},"",[],{"key":1133,"type":1049,"content":1134},"e5dc9896-cfb2-471c-9430-090a512f63a2",[1135],{"type":689,"text":1136,"spans":1137,"direction":699},"Quanti ricavi extra generano gli ospiti",[],"data_table$545d1d1b-c375-4f36-8ee0-c3ad6fc1184e","data_table",{"variation":32,"version":68,"items":1141,"primary":1142,"id":1222,"slice_type":966,"slice_label":5},[],{"text":1143},[1144,1147,1152,1155,1160,1165,1168,1171,1177,1183,1197,1200,1203,1206,1219],{"type":689,"text":1145,"spans":1146,"direction":699},"Per questo un RevPAR in crescita è positivo, ma non garantisce automaticamente un margine maggiore.",[],{"type":1008,"text":1148,"spans":1149,"direction":699},"Ricavi e costi: le due variabili del margine reale",[1150],{"start":950,"end":1151,"type":952},50,{"type":689,"text":1153,"spans":1154,"direction":699},"Il margine di un hotel non dipende solo da quanto incassa, ma da quanto resta dopo aver generato e gestito quelle prenotazioni.",[],{"type":689,"text":1156,"spans":1157,"direction":699},"Da un lato ci sono i ricavi: prezzo medio, durata del soggiorno, canale di vendita, commissioni, cancellazioni, condizioni tariffarie e ricavi accessori.",[1158],{"start":950,"end":1159,"type":952},28,{"type":689,"text":1161,"spans":1162,"direction":699},"Dall’altro ci sono i costi operativi: personale, housekeeping, lavanderia, manutenzione, utenze, organizzazione interna e processi necessari per erogare il soggiorno.",[1163],{"start":950,"end":1164,"type":952},36,{"type":689,"text":1166,"spans":1167,"direction":699},"Due prenotazioni possono contribuire allo stesso ricavo camere, ma richiedere livelli di lavoro, costi e complessità molto diversi.",[],{"type":689,"text":1169,"spans":1170,"direction":699},"Una prenotazione di una sola notte, per esempio, può avere un buon prezzo ma richiedere un cambio camera completo per una notte venduta. Un soggiorno più lungo distribuisce alcuni costi su più giorni, ma può comportare più consumi e più servizi.",[],{"type":1172,"text":1173,"spans":1174,"direction":699},"heading3","Come misurare i costi operativi",[1175],{"start":950,"end":1176,"type":952},31,{"type":689,"text":1178,"spans":1179,"direction":699},"Dopo aver capito quanto valore lascia una prenotazione dal punto di vista commerciale, bisogna misurare quanto costa erogare il soggiorno. Housekeeping, lavanderia, manutenzione, utenze e organizzazione del lavoro possono cambiare completamente il margine di due prenotazioni che, guardando solo il RevPAR, sembrano identiche.",[1180],{"start":1181,"end":1182,"type":952},95,138,{"type":689,"text":1184,"spans":1185,"direction":699},"La metrica da utilizzare per calcolare il costo di gestione dell’hotel è il CostPAR e, per saperne di più, puoi leggere l’articolo di Cora Hospitality con la formula per calcolarlo e i consigli per ridurre i costi operativi per ogni camera disponibile.",[1186,1189,1194],{"start":1187,"end":1188,"type":952},75,83,{"start":1190,"end":1191,"type":695,"data":1192},121,252,{"link_type":159,"url":1193,"target":162},"https:\u002F\u002Fcorahospitality.com\u002Fgestione\u002Fcostpar-hotel\u002F?utm_source=Referral&utm_medium=Partner&utm_campaign=Referral+Partner+Smartness&utm_content=Blogpost+1+CostPAR",{"start":1195,"end":1196,"type":952},134,150,{"type":689,"text":1198,"spans":1199,"direction":699},"Solo analizzando insieme qualità dei ricavi (RevPAR) e costi operativi (CostPAR) puoi capire quali prenotazioni contribuiscono davvero alla redditività dell’hotel.",[],{"type":1008,"text":1201,"spans":1202,"direction":699},"Quali prenotazioni fanno guadagnare davvero un hotel",[],{"type":689,"text":1204,"spans":1205,"direction":699},"Le prenotazioni più redditizie non sono sempre quelle con la tariffa più alta.",[],{"type":689,"text":1207,"spans":1208,"direction":699},"Una tariffa alta può essere accompagnata da commissioni elevate. Un soggiorno lungo può occupare date che avrebbero sostenuto prezzi maggiori. Una prenotazione diretta può richiedere investimenti pubblicitari. Una prenotazione breve può essere preziosa se riempie un intervallo che altrimenti sarebbe rimasto vuoto.",[1209,1211,1213,1216],{"start":950,"end":1210,"type":952},16,{"start":1212,"end":1188,"type":952},65,{"start":1214,"end":1215,"type":952},143,167,{"start":1217,"end":1218,"type":952},210,233,{"type":689,"text":1220,"spans":1221,"direction":699},"Per capire il valore reale devi considerare più fattori:",[],"rich_text$14d355df-5469-4b8f-bd43-3cc36fd69bdf",{"variation":1038,"version":68,"items":1224,"primary":1225,"id":1350,"slice_type":1139,"slice_label":5},[],{"table":1226},{"body":1227},{"rows":1228},[1229,1246,1260,1275,1290,1305,1320,1335],{"key":1045,"cells":1230},[1231,1238],{"key":1232,"type":1049,"content":1233},"42d668a2-91a1-463b-9a99-0ada8261c1ce",[1234],{"type":689,"text":1235,"spans":1236,"direction":699},"Fattore",[1237],{"start":950,"end":951,"type":952},{"key":1239,"type":1049,"content":1240},"e986f82b-a336-487c-8606-3f4f0aaaae35",[1241],{"type":689,"text":1242,"spans":1243,"direction":699},"Perché incide sul margine",[1244],{"start":950,"end":1245,"type":952},25,{"key":1064,"cells":1247},[1248,1254],{"key":1249,"type":1049,"content":1250},"e6a5eebe-dbae-4e26-9194-3d9a93d6bb6b",[1251],{"type":689,"text":1252,"spans":1253,"direction":699},"Prezzo medio",[],{"key":1255,"type":1049,"content":1256},"aaf6c74a-166f-47df-99a2-d69ef12cf4ed",[1257],{"type":689,"text":1258,"spans":1259,"direction":699},"Determina il valore della camera venduta",[],{"key":1261,"cells":1262},"4f86114d-23dc-4a80-813c-f98b298c1f1f",[1263,1269],{"key":1264,"type":1049,"content":1265},"c84fb608-0bca-4450-b788-e29b1ec8908d",[1266],{"type":689,"text":1267,"spans":1268,"direction":699},"Durata del soggiorno",[],{"key":1270,"type":1049,"content":1271},"b8ed4588-8130-4ca4-a200-e54b10354183",[1272],{"type":689,"text":1273,"spans":1274,"direction":699},"Incide su calendario, pulizie, check-in, check-out e costi di gestione",[],{"key":1276,"cells":1277},"b8bd8d9c-8505-4834-85fc-2ed51454baab",[1278,1284],{"key":1279,"type":1049,"content":1280},"6f856860-b172-491e-942b-f71b6cb42067",[1281],{"type":689,"text":1282,"spans":1283,"direction":699},"Canale di vendita",[],{"key":1285,"type":1049,"content":1286},"8dd485f0-eed4-4f22-88b1-b0b4b5df57be",[1287],{"type":689,"text":1288,"spans":1289,"direction":699},"Cambia commissioni, costi di acquisizione e possibilità di fidelizzazione",[],{"key":1291,"cells":1292},"793efcea-3d59-4992-9629-e09e85c02f15",[1293,1299],{"key":1294,"type":1049,"content":1295},"03308f3b-3d36-4d79-b377-afec0424cedb",[1296],{"type":689,"text":1297,"spans":1298,"direction":699},"Condizioni tariffarie",[],{"key":1300,"type":1049,"content":1301},"228006be-f61f-405c-a2d2-823ebf2818c8",[1302],{"type":689,"text":1303,"spans":1304,"direction":699},"Influiscono su conversione, rischio di cancellazione e incasso",[],{"key":1306,"cells":1307},"9e29e434-3f9e-44eb-9553-9b7dc137c6d3",[1308,1314],{"key":1309,"type":1049,"content":1310},"add9ff06-9d58-456d-bf5e-30a0b3c3f62d",[1311],{"type":689,"text":1312,"spans":1313,"direction":699},"Restrizioni",[],{"key":1315,"type":1049,"content":1316},"41da0093-e682-415e-bf16-9c92bcadbcaf",[1317],{"type":689,"text":1318,"spans":1319,"direction":699},"Possono proteggere il ricavo o bloccare vendite potenziali",[],{"key":1321,"cells":1322},"e4b10594-3daa-4bb5-85b4-3825db9b35a9",[1323,1329],{"key":1324,"type":1049,"content":1325},"11b681cb-a18b-4fb5-bb4a-5152e9838530",[1326],{"type":689,"text":1327,"spans":1328,"direction":699},"Ricavi accessori",[],{"key":1330,"type":1049,"content":1331},"cc7515d2-bd8d-49db-9e23-f35a579fee15",[1332],{"type":689,"text":1333,"spans":1334,"direction":699},"Aumentano il valore complessivo dell’ospite",[],{"key":1336,"cells":1337},"39ef12d8-d962-44bc-8618-92b3d48257b7",[1338,1344],{"key":1339,"type":1049,"content":1340},"c856b87a-74f6-4ba2-b4b9-4262193cfc33",[1341],{"type":689,"text":1342,"spans":1343,"direction":699},"Qualità della domanda",[],{"key":1345,"type":1049,"content":1346},"80839cc0-f594-49fb-9563-f86876e60281",[1347],{"type":689,"text":1348,"spans":1349,"direction":699},"Determina quanto la prenotazione è coerente con date, camere e obiettivi",[],"data_table$7ac338e1-faab-4917-944c-6e85351c62e1",{"variation":32,"version":68,"items":1352,"primary":1353,"id":1402,"slice_type":966,"slice_label":5},[],{"text":1354},[1355,1358,1363,1366,1374,1379,1382,1387,1390,1394],{"type":1008,"text":1356,"spans":1357,"direction":699},"I fattori da controllare prima di parlare di margine",[],{"type":1172,"text":1359,"spans":1360,"direction":699},"1. Prezzo, durata e calendario",[1361],{"start":950,"end":1362,"type":952},30,{"type":689,"text":1364,"spans":1365,"direction":699},"L’ADR, cioè il prezzo medio delle camere vendute, è il primo dato da osservare. Ma non basta leggerlo da solo.",[],{"type":689,"text":1367,"spans":1368,"direction":699},"Un’occupazione elevata ottenuta con tariffe troppo basse può far crescere il lavoro della struttura senza aumentare davvero il margine. Al contrario, mantenere prezzi elevati senza considerare domanda, pickup e disponibilità residua può lasciare troppe camere invendute.",[1369,1371],{"start":950,"end":1370,"type":952},22,{"start":1372,"end":1373,"type":952},160,174,{"type":689,"text":1375,"spans":1376,"direction":699},"Anche la durata del soggiorno va interpretata nel contesto del calendario. Più notti permettono di distribuire alcuni costi su un periodo più lungo, ma un soggiorno lungo non è sempre più conveniente.",[1377],{"start":980,"end":1378,"type":952},29,{"type":689,"text":1380,"spans":1381,"direction":699},"Se una prenotazione di sette notti entra a una tariffa poco redditizia e occupa un weekend o le date di un evento, può impedire alla struttura di vendere quelle camere a prezzi più alti. Allo stesso modo, una prenotazione di una notte può essere interessante se riempie un buco nel calendario o arriva in un periodo di bassa domanda.",[],{"type":1172,"text":1383,"spans":1384,"direction":699},"2.Canale e costo di acquisizione",[1385],{"start":950,"end":1386,"type":952},32,{"type":689,"text":1388,"spans":1389,"direction":699},"Due prenotazioni vendute allo stesso prezzo possono generare margini diversi.",[],{"type":689,"text":1391,"spans":1392,"direction":699},"Una prenotazione arrivata da un’OTA come Booking.com o Expedia prevede normalmente una commissione. ",[1393],{"start":950,"end":1029,"type":952},{"type":689,"text":1395,"spans":1396,"direction":699},"Una prenotazione diretta evita quella commissione, ma non è necessariamente gratuita: sito, booking engine, campagne, metasearch, email marketing, software, pagamenti e tempo del team sono tutti costi da considerare.",[1397,1399],{"start":950,"end":1398,"type":952},24,{"start":1400,"end":1401,"type":952},54,84,"rich_text$15c9e399-8c93-4379-b09b-ea4edf226f52",{"variation":1038,"version":68,"items":1404,"primary":1405,"id":1452,"slice_type":1139,"slice_label":5},[],{"table":1406},{"body":1407},{"rows":1408},[1409,1423,1437],{"key":1045,"cells":1410},[1411,1417],{"key":1412,"type":1049,"content":1413},"1d1eff6a-e1d4-4887-abe7-9bde8ef550d2",[1414],{"type":689,"text":1415,"spans":1416,"direction":699},"Tipo di prenotazione",[],{"key":1418,"type":1049,"content":1419},"d81aca86-0fbb-4194-8e7a-3761092e388c",[1420],{"type":689,"text":1421,"spans":1422,"direction":699},"Costi da considerare",[],{"key":1064,"cells":1424},[1425,1431],{"key":1426,"type":1049,"content":1427},"2318c829-8f1b-4378-a314-e9e5d4f7d796",[1428],{"type":689,"text":1429,"spans":1430,"direction":699},"OTA",[],{"key":1432,"type":1049,"content":1433},"d8b5726b-6b7c-47f7-bc79-2783cd0f18b8",[1434],{"type":689,"text":1435,"spans":1436,"direction":699},"Commissioni, programmi di visibilità, promozioni, sconti, costi di pagamento",[],{"key":1438,"cells":1439},"370c9a56-5358-4c28-a4d2-39c000a23a49",[1440,1446],{"key":1441,"type":1049,"content":1442},"8a36ed23-2120-4f0a-b340-c56f0787b2a3",[1443],{"type":689,"text":1444,"spans":1445,"direction":699},"Diretta",[],{"key":1447,"type":1049,"content":1448},"a7943486-5658-4e39-83a9-4effaf3f23e1",[1449],{"type":689,"text":1450,"spans":1451,"direction":699},"Sito, booking engine, campagne, metasearch, email marketing, software, codici sconto, tempo del team",[],"data_table$a951bbea-bc37-4904-a2a8-b1360f9fd6c9",{"variation":32,"version":68,"items":1454,"primary":1455,"id":1479,"slice_type":966,"slice_label":5},[],{"text":1456},[1457,1469,1473,1476],{"type":689,"text":1458,"spans":1459,"direction":699},"Per approfondire questo argomento, leggi l’articolo su come calcolare il costo reale di una prenotazione diretta con formula ed esempi pratici.",[1460],{"start":1461,"end":1214,"type":695,"data":1462},41,{"id":1463,"type":464,"tags":1464,"lang":14,"slug":1465,"first_publication_date":1466,"last_publication_date":1466,"uid":1467,"url":1468,"link_type":24,"isBroken":34},"ahAthxIAAOeAJnuQ",[],"come-calcolare-il-costo-reale-di-una-prenotazione-diretta-formula-ed-esempi","2026-05-23T08:30:21+0000","costo-prenotazione-diretta-hotel-cpa","\u002Fit\u002Fblog\u002Fcosto-prenotazione-diretta-hotel-cpa",{"type":1172,"text":1470,"spans":1471,"direction":699},"3. Cancellazioni, restrizioni e condizioni tariffarie",[1472],{"start":950,"end":991,"type":952},{"type":689,"text":1474,"spans":1475,"direction":699},"Una prenotazione genera valore solo se diventa un soggiorno effettivo e un incasso.",[],{"type":689,"text":1477,"spans":1478,"direction":699},"Le cancellazioni pesano soprattutto quando arrivano vicino alla data di check-in e lasciano poco tempo per rivendere la camera. Per questo la differenza tra tariffa flessibile e non rimborsabile dovrebbe riflettere domanda, periodo, anticipo di prenotazione e possibilità di recuperare la camera in caso di cancellazione.",[],"rich_text$29e062ca-6785-4cf1-ae25-de42a19c9635",{"variation":1481,"version":68,"items":1482,"primary":1483,"id":1500,"slice_type":1501,"slice_label":5},"light",[],{"title":1484,"description":1488,"link":1489,"image":1499},[1485],{"type":689,"text":1486,"spans":1487,"direction":699},"Come gestire cancellazioni e rimborsi: scarica la guida completa.",[],[],{"id":1490,"type":1491,"tags":1492,"lang":14,"slug":1493,"first_publication_date":1494,"last_publication_date":1494,"uid":1495,"url":1496,"link_type":24,"key":1497,"isBroken":34,"text":1498},"af22RxIAACMACsmR","guide",[],"domanda-turistica-instabile-parte-3-gestire-cancellazioni-rimborsi-e-voucher","2026-05-14T13:41:32+0000","guida-rimborsi-cancellazioni-voucher-hotel","\u002Fit\u002Frisorse-gratuite\u002Fguida-rimborsi-cancellazioni-voucher-hotel","0615e8fc-9ca0-467a-aaa5-b0761edf271c","Scarica gratis",{},"blog_cta$89110b38-6002-49cf-a52b-0a6746786d04","blog_cta",{"variation":32,"version":68,"items":1503,"primary":1504,"id":1555,"slice_type":966,"slice_label":5},[],{"text":1505},[1506,1509,1522,1526,1529,1532,1535,1549,1552],{"type":689,"text":1507,"spans":1508,"direction":699},"Anche le restrizioni vanno gestite con attenzione. Un soggiorno minimo (o minimum stay) di tre notti può essere corretto durante un evento, ma diventare un ostacolo se tra due prenotazioni restano soltanto una o due notti libere.",[],{"type":689,"text":1510,"spans":1511,"direction":699},"Per approfondire, leggi l’articolo sui vantaggi e svantaggi del minimum stay, con un “trucco” per gestirlo senza sbagliare",[1512],{"start":1398,"end":1513,"type":695,"data":1514},122,{"id":1515,"type":464,"tags":1516,"lang":14,"slug":1517,"first_publication_date":1518,"last_publication_date":1519,"uid":1520,"url":1521,"link_type":24,"isBroken":34},"Z7d01hEAAB8Ab3FN",[],"minimum-stay-vantaggi-svantaggi-e-un-trucco-per-gestirlo-senza-sbagliare","2025-02-20T18:30:48+0000","2026-01-08T13:52:08+0000","minimum-stay-hotel-vantaggi-svantaggi-e-un-trucco","\u002Fit\u002Fblog\u002Fminimum-stay-hotel-vantaggi-svantaggi-e-un-trucco",{"type":1172,"text":1523,"spans":1524,"direction":699},"4. Ricavi accessori e qualità della domanda",[1525],{"start":950,"end":999,"type":952},{"type":689,"text":1527,"spans":1528,"direction":699},"Il valore di una prenotazione non si esaurisce nel prezzo della camera.",[],{"type":689,"text":1530,"spans":1531,"direction":699},"Colazione, parcheggio, ristorazione, spa, late check-out, transfer, noleggi, tour e attività offerte da partner locali possono aumentare il ricavo complessivo generato dall’ospite.",[],{"type":689,"text":1533,"spans":1534,"direction":699},"Una prenotazione con una tariffa per la camera leggermente inferiore può risultare più interessante se appartiene a un segmento che acquista più servizi extra e, quindi, genera un valore totale superiore.",[],{"type":689,"text":1536,"spans":1537,"direction":699},"Per saperne di più, leggi l’articolo su come fare upselling e vendere più servizi extra durante il soggiorno in hotel.",[1538],{"start":1539,"end":1540,"type":695,"data":1541},26,118,{"id":1542,"type":464,"tags":1543,"lang":14,"slug":1544,"first_publication_date":1545,"last_publication_date":1546,"uid":1547,"url":1548,"link_type":24,"isBroken":34},"Z7XFeRAAACEAX1bs",[],"in-stay-upselling-in-hotel-cose-e-quali-strategie-usare-per-vendere-di-piu-e-meglio","2025-02-19T11:50:28+0000","2025-11-17T14:38:33+0000","in-stay-upselling-in-hotel","\u002Fit\u002Fblog\u002Fin-stay-upselling-in-hotel",{"type":1008,"text":1550,"spans":1551,"direction":699},"Metriche hotel da leggere insieme al RevPAR",[],{"type":689,"text":1553,"spans":1554,"direction":699},"Per capire se le prenotazioni stanno generando valore, il RevPAR deve essere letto insieme ad altre metriche hotel.",[],"rich_text$46019113-1745-4bce-aae7-bd4fe9a6a208",{"variation":1038,"version":68,"items":1557,"primary":1558,"id":1697,"slice_type":1139,"slice_label":5},[],{"table":1559},{"body":1560},{"rows":1561},[1562,1579,1593,1608,1623,1638,1653,1668,1683],{"key":1045,"cells":1563},[1564,1571],{"key":1565,"type":1049,"content":1566},"bbaf810e-77fb-4f30-8d0b-8389acd18b0c",[1567],{"type":689,"text":1568,"spans":1569,"direction":699},"Metrica",[1570],{"start":950,"end":951,"type":952},{"key":1572,"type":1049,"content":1573},"cb3ff00c-72cd-46f1-b141-aefacee9a625",[1574],{"type":689,"text":1575,"spans":1576,"direction":699},"Perché leggerla",[1577],{"start":950,"end":1578,"type":952},15,{"key":1064,"cells":1580},[1581,1587],{"key":1582,"type":1049,"content":1583},"6cf975c8-debc-4105-8820-dfe26cb3423b",[1584],{"type":689,"text":1585,"spans":1586,"direction":699},"ADR",[],{"key":1588,"type":1049,"content":1589},"9507736f-2779-40e3-b26f-4abe9cfa20b7",[1590],{"type":689,"text":1591,"spans":1592,"direction":699},"Capire il prezzo medio delle camere vendute",[],{"key":1594,"cells":1595},"c0d2e06f-af45-4126-afe5-394d7b3c5007",[1596,1602],{"key":1597,"type":1049,"content":1598},"e73154bf-e1d8-420f-a19f-e4ae36372f3c",[1599],{"type":689,"text":1600,"spans":1601,"direction":699},"Occupazione",[],{"key":1603,"type":1049,"content":1604},"be8bda8a-764d-4992-9d9d-027167fcc9fe",[1605],{"type":689,"text":1606,"spans":1607,"direction":699},"Valutare quanta capacità disponibile è stata 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dell’ospite",[],"data_table$61b9434f-8c21-47ba-9823-ef7d9f9212c1",{"variation":32,"version":68,"items":1699,"primary":1700,"id":1705,"slice_type":966,"slice_label":5},[],{"text":1701},[1702],{"type":689,"text":1703,"spans":1704,"direction":699},"Il RevPAR resta il punto di partenza. Ma per capire il margine reale serve una lettura più completa, capace di collegare ricavi, qualità della domanda e costo operativo del soggiorno.",[],"rich_text$be7a1257-db68-4354-b0f3-51b8e0cbe634",{"variation":32,"version":68,"items":1707,"primary":1708,"id":1709,"slice_type":938,"slice_label":5},[],{},"divider$34e33367-94ed-4a0b-b221-43bc5737cc14",{"variation":32,"version":68,"items":1711,"primary":1712,"id":1731,"slice_type":966,"slice_label":5},[],{"text":1713},[1714,1717,1722,1725,1728],{"type":689,"text":1715,"spans":1716,"direction":699},"Monitorare manualmente pickup, occupazione, domanda, prezzi di mercato, eventi e restrizioni richiede tempo e continuità.",[],{"type":689,"text":1718,"spans":1719,"direction":699},"Il software di pricing dinamico Smartpricing analizza questi dati e aggiorna automaticamente le tariffe in base a ciò che sta accadendo nella struttura e sul mercato.",[1720],{"start":950,"end":1721,"type":952},166,{"type":689,"text":1723,"spans":1724,"direction":699},"Permette inoltre di gestire prezzi minimi e massimi, giorni della settimana, eventi, soggiorno minimo e notti rimaste libere tra due prenotazioni.",[],{"type":689,"text":1726,"spans":1727,"direction":699},"In questo modo la strategia non punta soltanto ad aumentare l’occupazione o il prezzo medio, ma ad adattare le tariffe alla domanda, proteggere le date di maggiore valore e rendere più vendibili anche le disponibilità più difficili.",[],{"type":689,"text":1729,"spans":1730,"direction":699},"Vuoi vedere come funziona?",[],"rich_text$cec2f3d6-fc5e-4a6e-9699-a2ca8b80bd63",{"variation":32,"version":68,"items":1733,"primary":1734,"id":1750,"slice_type":1501,"slice_label":5},[],{"image":1735,"title":1736,"description":1740,"features":1744,"links":1745},{},[1737],{"type":689,"text":1738,"spans":1739,"direction":699},"Richiedi una demo personalizzata",[],[1741],{"type":689,"text":1742,"spans":1743,"direction":699},"Parla con un esperto Smartness e scopri come automatizzare la tua strategia di prezzo per aumentare il fatturato della tua struttura ricettiva, in media del +30%. Gratis, senza impegno.",[],[],[1746],{"link":1747,"trailing":34,"icon":5},{"id":665,"type":57,"tags":1748,"lang":14,"slug":667,"first_publication_date":668,"last_publication_date":669,"uid":670,"url":671,"link_type":24,"key":1749,"isBroken":34,"text":673},[],"65ea9385-d3d0-4558-8452-528656a3dcdf","blog_cta$376e5165-4b62-491e-85b9-2d5004ceb629",{"variation":32,"version":68,"items":1752,"primary":1753,"id":1758,"slice_type":966,"slice_label":5},[],{"text":1754},[1755],{"type":1008,"text":1756,"spans":1757,"direction":699},"FAQs",[],"rich_text$2dd632c0-468b-4c17-9217-399c48f903f1",{"variation":1038,"version":68,"items":1760,"primary":1761,"id":1800,"slice_type":1801,"slice_label":5},[],{"anchor_id":5,"type":1762,"items":1763},"single",[1764,1773,1782,1791],{"title":1765,"content":1769},[1766],{"type":689,"text":1767,"spans":1768,"direction":699},"Perché il RevPAR non basta per valutare il margine?",[],[1770],{"type":689,"text":1771,"spans":1772,"direction":699},"Perché il RevPAR considera il ricavo camere, ma non mostra commissioni, costi di acquisizione, durata dei soggiorni, cancellazioni, ricavi accessori e costi operativi necessari per erogare il soggiorno.",[],{"title":1774,"content":1778},[1775],{"type":689,"text":1776,"spans":1777,"direction":699},"Che cosa si intende per costo gestione hotel?",[],[1779],{"type":689,"text":1780,"spans":1781,"direction":699},"Il costo gestione hotel comprende le spese necessarie per erogare il soggiorno: personale, housekeeping, lavanderia, manutenzione, utenze, organizzazione interna e attività operative collegate alla prenotazione.",[],{"title":1783,"content":1787},[1784],{"type":689,"text":1785,"spans":1786,"direction":699},"Quali metriche hotel aiutano a capire il margine?",[],[1788],{"type":689,"text":1789,"spans":1790,"direction":699},"Oltre al RevPAR, conviene leggere ADR, occupazione, pickup, durata media del soggiorno, mix dei canali, costo di acquisizione, tasso di cancellazione e ricavi accessori.",[],{"title":1792,"content":1796},[1793],{"type":689,"text":1794,"spans":1795,"direction":699},"Quali prenotazioni fanno guadagnare di più un hotel?",[],[1797],{"type":689,"text":1798,"spans":1799,"direction":699},"Le prenotazioni più redditizie non sono sempre quelle con la tariffa più alta. Contano anche canale, commissioni, durata, condizioni di cancellazione, ricavi extra, costi operativi e coerenza con la domanda del periodo.",[],"faq$31fcdfbc-1a44-4de0-8b54-29310eeb57e8","faq","Dal RevPAR al margine: quali prenotazioni fanno guadagnare un hotel | Smartness","Il RevPAR non basta per capire quanto guadagna un hotel. Scopri come prezzo, canale, durata e cancellazioni incidono sul margine.",{},[1806],{"variation":32,"version":68,"items":1807,"primary":1808,"id":1820,"slice_type":1821,"slice_label":5},[],{"icon":5,"title":1809,"description":1813,"link":1817},[1810],{"type":689,"text":1811,"spans":1812,"direction":699},"Fai crescere la tua struttura",[],[1814],{"type":689,"text":1815,"spans":1816,"direction":699},"Richiedi una demo Smartness e scopri come aumentare ricavi e indipendenza. 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