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Management","629945d0-5da1-4a5d-a741-ad2bd09acebb",[870],{"type":871,"text":872,"spans":873,"direction":677},"heading1","I 7 falsi miti del revenue management per gli hotel",[],[875],{"type":667,"text":876,"spans":877,"direction":677},"Vuoi conoscere meglio il revenue management e smontare i suoi falsi miti più diffusi? Qui troverai ciò che cerchi!",[],[879,1265,1270,1288],{"variation":32,"version":68,"items":880,"primary":881,"id":1263,"slice_type":1264,"slice_label":5},[],{"text":882},[883,890,906,909,912,916,919,921,928,931,934,954,961,964,967,969,974,977,980,984,987,1001,1007,1009,1014,1017,1025,1031,1037,1040,1046,1051,1053,1058,1073,1076,1081,1084,1089,1092,1096,1099,1104,1107,1112,1115,1117,1122,1125,1128,1131,1136,1140,1144,1158,1160,1165,1171,1176,1179,1184,1187,1190,1195,1198,1201,1204,1211,1213,1217,1222,1225,1228,1231,1234,1238,1241,1246,1249,1251,1254,1257,1260],{"type":667,"text":884,"spans":885,"direction":677},"In questo articolo parliamo di un concetto fondamentale: la gestione dei ricavi in una struttura ricettiva + 7 falsi miti annessi. Un argomento che necessita di essere approfondito, se desideri aumentare il ricavato della tua attività.",[886],{"start":887,"end":888,"type":889},182,235,"strong",{"type":667,"text":891,"spans":892,"direction":677},"Nelle prossime righe troverai una panoramica delle strategie più redditizie da applicare alla tua struttura ricettiva, ovunque si trovi, ma prima ti consiglio di approfondire cos'è il revenue management e perché è importante.",[893,896],{"start":894,"end":895,"type":889},50,117,{"start":897,"end":898,"type":673,"data":899},175,225,{"id":900,"type":469,"tags":901,"lang":14,"slug":902,"first_publication_date":903,"last_publication_date":904,"uid":902,"url":905,"link_type":24,"isBroken":34},"Z6t2_BIAACgARHci",[],"revenue-management-la-guida-completa","2025-02-11T16:12:47+0000","2026-01-08T13:52:08+0000","/it/blog/revenue-management-la-guida-completa",{"type":667,"text":907,"spans":908,"direction":677},"Fatta questa breve premessa, ecco la lista dei 7 falsi miti legati al revenue management:",[],{"type":667,"text":910,"spans":911,"direction":677},"",[],{"type":913,"text":914,"spans":915,"direction":677},"heading2","Revenue management in hotel, ecco 7 falsi miti",[],{"type":667,"text":917,"spans":918,"direction":677},"Ecco la lista di quali sono i 7 falsi miti legati al revenue management:",[],{"type":667,"text":910,"spans":920,"direction":677},[],{"type":922,"text":923,"spans":924,"direction":677},"heading3","1. Fare revenue management significa adottare strategie che non considerano i costi",[925],{"start":926,"end":927,"type":889},0,83,{"type":667,"text":929,"spans":930,"direction":677},"Partiamo da un concetto fondamentale: per fare revenue management bisogna partire dai costi. ",[],{"type":667,"text":932,"spans":933,"direction":677},"Senza un prospetto dettagliato delle tue spese, infatti,, non ti è possibile capire quali sono le tariffe più vantaggiose da proporre.",[],{"type":667,"text":935,"spans":936,"direction":677},"Se vuoi approfondire questa tematica, ti consigliamo di scaricare la nostra risorsa per calcolare i costi fissi e variabili della tua struttura, in maniera facile e veloce, scarica qui!",[937,940,943],{"start":938,"end":939,"type":889},76,143,{"start":941,"end":942,"type":889},172,185,{"start":944,"end":942,"type":673,"data":945},173,{"id":946,"type":947,"tags":948,"lang":14,"slug":949,"first_publication_date":950,"last_publication_date":951,"uid":952,"url":953,"link_type":24,"isBroken":34},"Z8BkHBAAACAAH6Fa","guide",[],"la-guida-completa-al-revenue-management","2025-02-27T13:09:53+0000","2025-12-19T14:06:42+0000","guida-completa-revenue-management","/it/risorse-gratuite/guida-completa-revenue-management",{"type":667,"text":955,"spans":956,"direction":677},"Il primo dato necessario da trovare è la bottom rate, quel numero che ti permette di rispondere alla domanda: qual è la cifra minima sotto la quale vendere una camera non è più conveniente?",[957],{"start":958,"end":959,"type":960},41,52,"em",{"type":667,"text":962,"spans":963,"direction":677},"Facciamo un esempio molto semplice: se la tua bottom rate è di € 39,00, i tuoi prezzi dovranno essere sempre superiori o uguali a questa cifra.",[],{"type":667,"text":965,"spans":966,"direction":677},"Conoscendo la bottom rate, ricavata da un’analisi dei tuoi costi fissi e variabili, avrai una visione più ampia della situazione finanziaria nella tua struttura e potrai applicare strategie di revenue management redditizie.",[],{"type":667,"text":910,"spans":968,"direction":677},[],{"type":922,"text":970,"spans":971,"direction":677},"2. Fare revenue management significa vendere solo su Booking.com o qualsiasi altra OTA (Online Travel Agencies)",[972],{"start":926,"end":973,"type":889},111,{"type":667,"text":975,"spans":976,"direction":677},"Esistono due tipi di albergatori: chi crede sia utile vendere solamente attraverso i canali OTA, chi crede sia necessario vendere solamente attraverso la disintermediazione (quindi attraverso le prenotazioni dirette sul sito).",[],{"type":667,"text":978,"spans":979,"direction":677},"In realtà fare revenue management significa avere una visione olistica, ovvero non focalizzarsi su un solo canale di vendita, ma dare a tutti la stessa importanza. Occorre però fare attenzione verso alcune problematiche delle OTA:",[],{"type":981,"text":982,"spans":983,"direction":677},"list-item","Le regole definite da questi portali a cui ti devi attenere;",[],{"type":981,"text":985,"spans":986,"direction":677},"Le alte commissioni che devi pagare;",[],{"type":981,"text":988,"spans":989,"direction":677},"Le tariffe Genius in grado di cannibalizzare le tue vendite (in merito a questa tematica, ti lasciamo un nostro articolo: quello che non ti hanno mai detto sul programma Genius di Booking).",[990],{"start":991,"end":992,"type":673,"data":993},121,187,{"id":994,"type":469,"tags":995,"lang":14,"slug":996,"first_publication_date":997,"last_publication_date":998,"uid":999,"url":1000,"link_type":24,"isBroken":34},"Z-P9sxIAACMApgvJ",[],"quello-che-non-ti-hanno-mai-detto-sul-programma-genius-di-booking","2025-03-26T13:23:43+0000","2025-12-24T09:40:25+0000","programma-genius-booking","/it/blog/programma-genius-booking",{"type":667,"text":1002,"spans":1003,"direction":677},"Per concludere, il revenue management ti permette di gestire le tariffe su qualsiasi canale di vendita che utilizzi, senza distinzione tra sito web e OTA. ",[1004],{"start":1005,"end":1006,"type":889},20,102,{"type":667,"text":910,"spans":1008,"direction":677},[],{"type":922,"text":1010,"spans":1011,"direction":677},"3. Fare revenue management significa vendere a prezzi bassi",[1012],{"start":926,"end":1013,"type":889},59,{"type":667,"text":1015,"spans":1016,"direction":677},"Questa è una credenza molto comune, infatti si pensa che proponendo prezzi più bassi si attiri più clientela.",[],{"type":667,"text":1018,"spans":1019,"direction":677},"A tal proposito vogliamo raccontarvi un esperimento realizzato da un nostro cliente qualche tempo fa, prima di adottare il nostro software di dynamic pricing e Revenue management Smartpricing.",[1020],{"start":1021,"end":1022,"type":673,"data":1023},179,191,{"id":137,"type":57,"tags":1024,"lang":14,"slug":139,"first_publication_date":140,"last_publication_date":141,"uid":142,"url":143,"link_type":24,"isBroken":34},[],{"type":667,"text":1026,"spans":1027,"direction":677},"Andrea Bazzoli, proprietario dell’Hotel Meandro a Gargnano, provò a fissare dei prezzi molto bassi (10€ a camera), per capire quante persone in più potesse attirare. Con grande sorpresa Andrea non ricevette nessuna prenotazione. Successivamente, ottimizzando le tariffe in base alla domanda e all’offerta (senza cambiare altri fattori), i clienti hanno iniziato a riservare in massa, nonostante il prezzo fosse molto più elevato di quello proposto nel test.",[1028],{"start":1029,"end":1030,"type":889},337,457,{"type":667,"text":1032,"spans":1033,"direction":677},"Questa vicenda dimostra come il prezzo non sia l’unico elemento che i turisti tengono in considerazione.",[1034],{"start":1035,"end":1036,"type":889},31,103,{"type":667,"text":1038,"spans":1039,"direction":677},"Non solo. ",[],{"type":667,"text":1041,"spans":1042,"direction":677},"Applicando prezzi bassi il rischio che incorri è quello di attirare la clientela sbagliata, ovvero persone interessate solamente ad acquistare ai prezzi più bassi sul mercato, senza che siano interessate al valore della tua struttura.",[1043],{"start":1044,"end":1045,"type":889},26,90,{"type":667,"text":1047,"spans":1048,"direction":677},"Per questo motivo fare revenue management non significa vendere a prezzi bassi, ma vendere a prezzi dinamici e redditizi, in grado di attirare la clientela migliore per la tua struttura ricettiva.",[1049],{"start":991,"end":1050,"type":889},196,{"type":667,"text":910,"spans":1052,"direction":677},[],{"type":922,"text":1054,"spans":1055,"direction":677},"4. Fare revenue management significa guardare sempre i propri concorrenti",[1056],{"start":926,"end":1057,"type":889},73,{"type":667,"text":1059,"spans":1060,"direction":677},"È vero che bisogna monitorare i propri competitor ma… ",[1061,1072],{"start":1062,"end":1063,"type":673,"data":1064},19,49,{"id":1065,"type":469,"tags":1066,"lang":14,"slug":1067,"first_publication_date":1068,"last_publication_date":1069,"uid":1070,"url":1071,"link_type":24,"isBroken":34},"Z6x3sBIAACgARhb2",[],"come-aumentare-il-fatturato-della-tua-struttura-ricettiva-grazie-allanalisi-dei-competitor","2025-02-12T10:28:10+0000","2025-11-17T14:38:52+0000","competitor-analysis-hotel","/it/blog/competitor-analysis-hotel",{"start":1062,"end":1063,"type":889},{"type":667,"text":1074,"spans":1075,"direction":677},"Devi tenere a mente che la tua strategia tariffaria non può basarsi su di essi, per 5 motivi:",[],{"type":981,"text":1077,"spans":1078,"direction":677},"Perdi il quadro d’insieme",[1079],{"start":926,"end":1080,"type":889},25,{"type":667,"text":1082,"spans":1083,"direction":677},"Quando ti focalizzi troppo sulle attività dei tuoi competitor, perdi di vista elementi fondamentali come il meteo, i trend della destinazione o gli eventi nella tua località. ",[],{"type":981,"text":1085,"spans":1086,"direction":677},"Ti deconcentri dalle tue attività",[1087],{"start":926,"end":1088,"type":889},33,{"type":667,"text":1090,"spans":1091,"direction":677},"Anche se simili tra loro, ogni struttura ha caratteristiche peculiari che la rendono unica rispetto alle altre. La tua non fa eccezione! Ogni volta che osservi i competitor, sottovaluti gli elementi che differenziano la tua struttura, in grado di impattare sulla scelta dei tuoi prezzi.",[],{"type":981,"text":1093,"spans":1094,"direction":677},"Rimani sempre un passo indietro",[1095],{"start":926,"end":1035,"type":889},{"type":667,"text":1097,"spans":1098,"direction":677},"Usare i prezzi dinamici vuol dire anticipare la domanda turistica, in modo da ricevere prenotazioni prima degli altri. Ma, se osservi spesso le azioni dei tuoi competitor, ti ritroverai spesso a rincorrerli, perdendo le migliori opportunità di guadagno.",[],{"type":981,"text":1100,"spans":1101,"direction":677},"Lasci che gli altri decidano per te",[1102],{"start":926,"end":1103,"type":889},35,{"type":667,"text":1105,"spans":1106,"direction":677},"Uno dei tuoi competitor potrebbe aver applicato una strategia di revenue management errata. Copiare da esso sarebbe certamente controproducente. ",[],{"type":981,"text":1108,"spans":1109,"direction":677},"Possono sfuggirti dettagli importanti",[1110],{"start":926,"end":1111,"type":889},37,{"type":667,"text":1113,"spans":1114,"direction":677},"Difficilmente puoi conoscere con precisione la reale occupazione dei tuoi concorrenti. Non sai se può essere simile alla tua, per questo non è possibile fare affidamento sulle loro scelte di prezzo.",[],{"type":667,"text":910,"spans":1116,"direction":677},[],{"type":922,"text":1118,"spans":1119,"direction":677},"5. Fare revenue management comporta la perdita dei clienti abituali",[1120],{"start":926,"end":1121,"type":889},67,{"type":667,"text":1123,"spans":1124,"direction":677},"Questa è una delle preoccupazioni che desta più spavento nella testa degli albergatori.",[],{"type":667,"text":1126,"spans":1127,"direction":677},"Fortunatamente, esistono delle strategie per utilizzare i prezzi dinamici anche con i clienti storici.",[],{"type":667,"text":1129,"spans":1130,"direction":677},"Per esempio puoi:",[],{"type":981,"text":1132,"spans":1133,"direction":677},"Utilizzare un listino segreto disponibile solo per la clientela fissa. Questa tipologia è utilizzata anche da colossi come Booking.com, attraverso il programma Genius;",[1134],{"start":926,"end":1135,"type":889},69,{"type":981,"text":1137,"spans":1138,"direction":677},"Introdurre un programma di fedeltà in grado di premiare i clienti sulla base delle loro azioni e numero di prenotazioni;",[1139],{"start":926,"end":672,"type":889},{"type":981,"text":1141,"spans":1142,"direction":677},"Aumentare gradualmente le tariffe di anno in anno dell’uno o due percento.",[1143],{"start":926,"end":1063,"type":889},{"type":667,"text":1145,"spans":1146,"direction":677},"Queste sono alcune strategie che puoi mettere in atto, per utilizzare i prezzi dinamici con una clientela fissa (in ogni caso puoi avere maggiori informazioni in merito qui: come fare revenue management con clienti storici).",[1147],{"start":1148,"end":1149,"type":673,"data":1150},174,224,{"id":1151,"type":469,"tags":1152,"lang":14,"slug":1153,"first_publication_date":1154,"last_publication_date":1155,"uid":1156,"url":1157,"link_type":24,"isBroken":34},"Z6twMRIAACgARGqM",[],"5-metodi-testati-per-fare-revenue-management-in-hotel-con-i-clienti-storici-senza-farli-scappare--bonus","2025-02-11T15:44:03+0000","2025-11-17T14:38:21+0000","fare-revenue-management-con-clienti-storici","/it/blog/fare-revenue-management-con-clienti-storici",{"type":667,"text":910,"spans":1159,"direction":677},[],{"type":922,"text":1161,"spans":1162,"direction":677},"6. Fare revenue management va bene solo per le compagnie aeree",[1163],{"start":926,"end":1164,"type":889},62,{"type":667,"text":1166,"spans":1167,"direction":677},"È fondamentale comprendere che i prezzi dinamici vengono utilizzati per moltissimi scopi e da moltissime aziende tra cui:",[1168],{"start":1169,"end":1170,"type":889},30,89,{"type":981,"text":1172,"spans":1173,"direction":677},"Siti di ticketing per concerti, teatro, cinema e sport",[1174],{"start":926,"end":1175,"type":889},54,{"type":667,"text":1177,"spans":1178,"direction":677},"Queste realtà utilizzano i prezzi dinamici per massimizzare il ricavato. Infatti è possibile osservare come i prezzi dei diversi biglietti possano variare anche da un giorno all’altro.",[],{"type":981,"text":1180,"spans":1181,"direction":677},"E-commerce",[1182],{"start":926,"end":1183,"type":889},10,{"type":667,"text":1185,"spans":1186,"direction":677},"Molti siti di vendita online nel settore beauty, sport, ricambi auto (e non solo) hanno iniziato a utilizzare i prezzi dinamici.",[],{"type":667,"text":1188,"spans":1189,"direction":677},"Così facendo riescono a modificare i prezzi dinamicamente in base alla disponibilità del prodotto, al traffico sul sito, ai tassi di conversione e agli obiettivi di vendita.",[],{"type":981,"text":1191,"spans":1192,"direction":677},"Parchi a tema",[1193],{"start":926,"end":1194,"type":889},13,{"type":667,"text":1196,"spans":1197,"direction":677},"I primi ad aver introdotto i prezzi dinamici sono stati “Disneyland” e “Walt Disney World” nel 2016, per poi essere seguiti dagli “Universal Studios”.",[],{"type":667,"text":1199,"spans":1200,"direction":677},"I parchi applicano il revenue management perché, come con le camere d’hotel,non è possibile aggiungere nuove attrazioni in base all'aumento della domanda.",[],{"type":667,"text":1202,"spans":1203,"direction":677},"Come ti ho mostrato, la logica dei prezzi dinamici è applicata dalla maggior parte delle attività in tutto il mondo con enormi risultati.",[],{"type":667,"text":1205,"spans":1206,"direction":677},"Desideri capire meglio il tema del revenue management e dei prezzi dinamici assieme a tutti i loro benefici? Scarica la guida definitiva al revenue management e inizia a incrementare il fatturato della tua struttura ricettiva!",[1207,1208],{"start":1044,"end":938,"type":889},{"start":1209,"end":1210,"type":889},120,158,{"type":667,"text":910,"spans":1212,"direction":677},[],{"type":922,"text":1214,"spans":1215,"direction":677},"7. Fare revenue management non aiuterà il mio hotel ",[1216],{"start":926,"end":959,"type":889},{"type":667,"text":1218,"spans":1219,"direction":677},"Questo pensiero è tipico degli albergatori che gestiscono la struttura in modo tradizionale, con pochi strumenti tecnologici e gestendo i prezzi attraverso:",[1220],{"start":1169,"end":1221,"type":889},124,{"type":981,"text":1223,"spans":1224,"direction":677},"Il listino fisso;",[],{"type":981,"text":1226,"spans":1227,"direction":677},"L’osservazione dei competitor.",[],{"type":667,"text":1229,"spans":1230,"direction":677},"Queste due modalità sono molto rischiose.",[],{"type":667,"text":1232,"spans":1233,"direction":677},"Innanzitutto il listino fisso non è in grado di intercettare efficacemente le oscillazioni della domanda e questo porta a due problemi: ",[],{"type":981,"text":1235,"spans":1236,"direction":677},"Perdere i ricavi ",[1237],{"start":926,"end":671,"type":889},{"type":667,"text":1239,"spans":1240,"direction":677},"Se la richiesta delle camere è maggiore di quella preventivata, la clientela sarà disposta a pagare un prezzo più alto del solito. Se non adeguerai le tariffe di conseguenza, ti ritroverai inesorabilmente a vendere le camere a un prezzo molto più basso, di quanto le persone possano spendere. In questo modo perderai tristemente molti ricavi.",[],{"type":981,"text":1242,"spans":1243,"direction":677},"Rimanere con le camere vuote e perdere ricavi. Di nuovo!",[1244],{"start":926,"end":1245,"type":889},56,{"type":667,"text":1247,"spans":1248,"direction":677},"Se ti trovi a vivere un periodo in cui la richiesta delle camere è minore del previsto, le persone saranno meno disposte a pagare il prezzo che avevi deciso inizialmente. In questo caso, con i prezzi fissi, rischi di assistere inerme all’aumento delle camere invendute con conseguente perdita dei ricavi.",[],{"type":667,"text":910,"spans":1250,"direction":677},[],{"type":667,"text":1252,"spans":1253,"direction":677},"Per quanto riguarda la modifica dei prezzi, osservando i competitor, questa ti darà una visione limitata della reale richiesta di mercato (come spiegato nel punto 4 di questo articolo).",[],{"type":667,"text":1255,"spans":1256,"direction":677},"In fin dei conti il revenue management è utile anche per la tua struttura, in quanto puoi beneficiare delle sue potenzialità per aumentare il tuo ricavato, attraverso software di revenue management come Smartpricing.",[],{"type":667,"text":1258,"spans":1259,"direction":677},"All’interno di questo articolo abbiamo visto cos’è il revenue management e i 7 falsi miti che continuano a perdurare tuttora.",[],{"type":667,"text":1261,"spans":1262,"direction":677},"Hai ottenuto una visione d’insieme e una nuova prospettiva, in grado di darti nuove possibilità. Come per esempio i benefici nell’applicare i prezzi dinamici attraverso un software di revenue management.",[],"rich_text$eaadf416-a117-416a-864f-9490aafed12b","rich_text",{"variation":32,"version":68,"items":1266,"primary":1267,"id":1268,"slice_type":1269,"slice_label":5},[],{},"divider$f094a095-55eb-426e-b45f-9177663dfed0","divider",{"variation":32,"version":68,"items":1271,"primary":1272,"id":1287,"slice_type":1264,"slice_label":5},[],{"text":1273},[1274,1277,1281],{"type":667,"text":1275,"spans":1276,"direction":677},"Ti piacerebbe utilizzare un Revenue management software ma non ti senti pronto ad acquistarne uno?",[],{"type":667,"text":1278,"spans":1279,"direction":677},"Nel frattempo prova Smartfree!",[1280],{"start":1005,"end":1169,"type":889},{"type":667,"text":1282,"spans":1283,"direction":677},"Smartfree è il nostro software di Market intelligence gratuito che non solo ti aiuta ad analizzare mercato e prezzi dei competitor in automatico, ma ti permette di scaricare subito una strategia di prezzi dinamici personalizzata per la tua struttura!",[1284,1286],{"start":1285,"end":1088,"type":889},22,{"start":672,"end":1164,"type":889},"rich_text$eb9cb45c-848f-4e4a-b88d-f0a16ce552c0",{"variation":32,"version":68,"items":1289,"primary":1290,"id":1307,"slice_type":1308,"slice_label":5},[],{"image":1291,"title":1292,"description":1296,"features":1300,"links":1301},{},[1293],{"type":667,"text":1294,"spans":1295,"direction":677},"Accedi ora a Smartfree",[],[1297],{"type":667,"text":1298,"spans":1299,"direction":677},"Prezzi dei competitor, trend di mercato, recensioni online: con Smartfree ottieni le risposte che ti servono per restare un passo avanti agli altri. 100% gratuito, non serve carta di credito!",[],[],[1302],{"link":1303,"trailing":34,"icon":5},{"link_type":162,"key":1304,"url":1305,"target":165,"text":1306},"9229a1da-5ffa-494b-bccf-2cf6948e9aa3","https://free.smartpricing.it/dashboard/","Accedi ora","blog_cta$bf5d645c-64e5-4077-ae9b-57e96c227d84","blog_cta","Il revenue management in hotel: 7 falsi miti | Smartness","Il revenue management in hotel, ecco la lista dei 7 falsi miti da smontare.",{"dimensions":1312,"alt":1309,"copyright":5,"url":1315,"id":1316,"edit":1317},{"width":1313,"height":1314},2400,1260,"https://images.prismic.io/smartness/Z6zo6JbqstJ9-iut_LM-7falsemythsaboutrevenuemanagementforhotels.png?auto=format%2Ccompress&rect=0%2C0%2C384%2C202&w=2400&h=1260","Z6zo6JbqstJ9-iut",{"x":926,"y":926,"zoom":1318,"background":1319},1,"transparent",[1321],{"variation":32,"version":68,"items":1322,"primary":1323,"id":1334,"slice_type":1335,"slice_label":5},[],{"icon":5,"title":1324,"description":1328,"link":1332},[1325],{"type":667,"text":1326,"spans":1327,"direction":677},"Prova gratis i prezzi dinamici",[],[1329],{"type":667,"text":1330,"spans":1331,"direction":677},"Accedi a Smartfree e scarica la tua strategia. In 1 minuto.",[],{"link_type":162,"key":1333,"url":1305,"target":165,"text":1306},"37746f2f-39e6-40ed-9a1d-8dc26a8ad2b3","side_cta$9726c3b9-9d0e-49ae-8692-770fbe11f1b3","side_cta",{},{"page":1318,"results_per_page":1338,"results_size":1338,"total_results_size":1339,"total_pages":1340,"next_page":1341,"prev_page":5,"results":1342,"version":1384,"license":1385},2,46,23,"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agRQdBIAAOeAFF2X&q=%5B%5Bnot%28my.blog.uid%2C+%22revenue-management-hotel-falsi-miti%22%29%5D%5D&q=%5B%5Bat%28my.blog.category%2C+%22Z638oBIAACUASK2o%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22blog%22%29%5D%5D&orderings=%5Bdocument.first_publication_date+desc%5D&page=2&pageSize=2&graphQuery=%7B%0A++++++++blog+%7B%0A++++++++++title%0A++++++++++description%0A++++++++%7D%0A++++++%7D&lang=it",[1343,1363],{"id":1344,"uid":1345,"url":1346,"type":469,"href":1347,"tags":1348,"first_publication_date":1349,"last_publication_date":1349,"slugs":1350,"linked_documents":1352,"lang":14,"alternate_languages":1353,"data":1354},"afsjGRIAACMABqxl","goppar-hotel-formula-calcolo","/it/blog/goppar-hotel-formula-calcolo","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agRQdBIAAOeAFF2X&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22afsjGRIAACMABqxl%22%29+%5D%5D",[],"2026-05-06T15:26:10+0000",[1351],"come-calcolare-il-goppar-del-tuo-hotel-formula-ed-esempio-pratico",[],[],{"title":1355,"description":1359},[1356],{"type":871,"text":1357,"spans":1358,"direction":677},"Come calcolare il GOPPAR del tuo hotel: formula ed esempio pratico",[],[1360],{"type":667,"text":1361,"spans":1362,"direction":677},"Il GOPPAR misura il profitto reale per camera disponibile: ecco come usarlo nella tua struttura.",[],{"id":1364,"uid":1365,"url":1366,"type":469,"href":1367,"tags":1368,"first_publication_date":1369,"last_publication_date":1370,"slugs":1371,"linked_documents":1373,"lang":14,"alternate_languages":1374,"data":1375},"aeuNCBIAACIA76Y6","metamotori-hotel-prenotazioni-dirette-ota","/it/blog/metamotori-hotel-prenotazioni-dirette-ota","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agRQdBIAAOeAFF2X&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aeuNCBIAACIA76Y6%22%29+%5D%5D",[],"2026-04-24T15:43:26+0000","2026-04-24T18:35:47+0000",[1372],"metamotori-per-hotel-3-strategie-per-aumentare-le-prenotazioni-dirette",[],[],{"title":1376,"description":1380},[1377],{"type":871,"text":1378,"spans":1379,"direction":677},"Metamotori per hotel: 3 strategie per aumentare le prenotazioni dirette",[],[1381],{"type":667,"text":1382,"spans":1383,"direction":677},"Come funzionano Google Hotel Ads e Trivago, e quali strategie usare per competere con le OTA",[],"3f9f504","All Rights Reserved",1778675168537]