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code in hotel: come generarli e 11 vantaggi immediati | Smartness","https://images.prismic.io/smartness/Z7cIiJ7c43Q3gAQU_LQ-QRcodesinhotels_howtousethemandwhyyoushoulddoitnow.png?auto=format,compress","Z7cIiJ7c43Q3gAQU",{"x":76,"y":76,"zoom":1228,"background":1229},1,"transparent",[1231],{"type":1232,"text":1233,"spans":1234,"direction":79},"heading1","QR code in hotel: come generarli e 11 vantaggi immediati",[],[1236],{"type":72,"text":1237,"spans":1238,"direction":79},"Dal retail al turismo, i QR code sono sempre più apprezzati: scopri come sfruttarli anche nel tuo hotel!",[],[1240,1474,1479,1493],{"variation":41,"version":67,"items":1241,"primary":1242,"id":1472,"slice_type":1473,"slice_label":5},[],{"text":1243},[1244,1250,1253,1256,1263,1269,1275,1278,1293,1296,1299,1303,1306,1315,1318,1320,1323,1329,1334,1340,1343,1346,1348,1351,1354,1360,1369,1371,1377,1380,1382,1387,1401,1403,1406,1409,1414,1419,1424,1429,1435,1439,1441,1444,1447,1450,1454,1459,1463,1468],{"type":72,"text":1245,"spans":1246,"direction":79},"Nel giro di pochi anni il QR code è passato da essere uno strumento sconosciuto, diffuso per lo più tra gli utenti di social network come Snapchat e WeChat, a un mezzo apprezzato e usato da una fetta sempre più ampia della popolazione mondiale.",[1247],{"start":1248,"end":1249,"type":78},181,234,{"type":72,"text":1251,"spans":1252,"direction":79},"Un ruolo fondamentale nella sua popolarità è stato giocato dalla pandemia e dalla ricerca di interazioni il più possibile “senza contatto”, poi è arrivato il riconoscimento dell’Unione Europa, che ha scelto il QR code come supporto per il Green pass e, da lì in poi, la sua diffusione è stata inarrestabile.",[],{"type":72,"text":1254,"spans":1255,"direction":79},"Nel biennio 2021-2023 ",[],{"type":1257,"text":1258,"spans":1259,"direction":79},"list-item","è stata registrata una crescita del +323% nell'utilizzo dei codici QR a livello globale,",[1260],{"start":1261,"end":1262,"type":78},23,41,{"type":1257,"text":1264,"spans":1265,"direction":79},"sono stati generati 8 QR code al minuto ",[1266],{"start":1267,"end":1268,"type":78},19,39,{"type":1257,"text":1270,"spans":1271,"direction":79},"e solo nel 2023 sono stati scansionati quasi 27 milioni di QR code!",[1272],{"start":1273,"end":1274,"type":78},45,66,{"type":72,"text":1276,"spans":1277,"direction":79},"Ma il successo non sembra fermarsi qui: recentemente GS1 Italy ha annunciato che, a partire dal 2027, i “vecchi” codici a barre andranno in pensione, per essere sostituiti dai più efficienti QR code.",[],{"type":72,"text":1279,"spans":1280,"direction":79},"E non è solo il retail ad aver intuito le potenzialità del QR code. Gli altri settori che registrano frequenze record di scansione dei QR code sono la ristorazione, la logistica, il marketing e il turismo.",[1281,1284,1287,1290],{"start":1282,"end":1283,"type":78},151,163,{"start":1285,"end":1286,"type":78},168,177,{"start":1288,"end":1289,"type":78},182,191,{"start":1291,"end":1292,"type":78},197,204,{"type":72,"text":1294,"spans":1295,"direction":79},"Ma come si può sfruttare al massimo il QR code in hotel? In questo articolo trovi tutto quello che devi sapere!",[],{"type":72,"text":1297,"spans":1298,"direction":79},"",[],{"type":1300,"text":1301,"spans":1302,"direction":79},"heading2","Cosa sono i QR code",[],{"type":72,"text":1304,"spans":1305,"direction":79},"Partiamo dalle basi: QR code è l’abbreviazione di “quick response code”, perché già nel 1994 fu sviluppato con l'obiettivo di permettere una decodifica rapida del suo contenuto.",[],{"type":72,"text":1307,"spans":1308,"direction":79},"Si tratta di un codice a barre bidimensionale, facilmente riconoscibile per la sua forma quadrata e il disegno composto da punti neri su sfondo bianco. A differenza del codice a barre tradizionale, un QR code può immagazzinare un’incredibile quantità di informazioni e renderle accessibili a tutti senza bisogno di lettori specifici. ",[1309,1312],{"start":1310,"end":1311,"type":78},16,44,{"start":1313,"end":1314,"type":78},230,265,{"type":72,"text":1316,"spans":1317,"direction":79},"È infatti sufficiente inquadrare il codice con la fotocamera di uno smartphone per accedere a siti web, leggere menù di ristoranti, scaricare file o applicazioni, effettuare pagamenti o ascoltare musica.",[],{"type":72,"text":1297,"spans":1319,"direction":79},[],{"type":1300,"text":1321,"spans":1322,"direction":79},"Come ottenere un QR code per il tuo hotel",[],{"type":72,"text":1324,"spans":1325,"direction":79},"Creare un QR code è sorprendentemente semplice. Ti basterà una veloce ricerca su Google per trovare numerosi siti web e applicazioni che offrono la possibilità di generare QR code gratuitamente. ",[1326],{"start":1327,"end":1328,"type":78},100,132,{"type":72,"text":1330,"spans":1331,"direction":79},"Il primo passo è decidere quale tipo di contenuto vuoi condividere: può essere l'indirizzo del tuo sito web, il tuo biglietto da visita, la password del Wi-Fi dell'hotel, un link ai tuoi profili sui social media, o qualsiasi altra informazione utile. Dopo aver scelto il contenuto, lo inserisci nel generatore di QR code prescelto e il gioco è fatto! In pochi secondi potrai scaricare l’immagine del tuo codice e decidere come distribuirlo: virtualmente sui tuoi canali digitali, come il sito web o i social media, oppure stamparlo per un utilizzo fisico nell'hotel.",[1332],{"start":1031,"end":1333,"type":78},49,{"type":72,"text":1335,"spans":1336,"direction":79},"In questa fase è importante comprendere la differenza tra QR code statico e QR code dinamico. I QR code statici, una volta creati, non possono essere modificati. Questo significa che l'informazione o il link che contengono rimarrà sempre lo stesso. ",[1337],{"start":1338,"end":1339,"type":78},43,92,{"type":72,"text":1341,"spans":1342,"direction":79},"I QR Code dinamici offrono una maggiore flessibilità. Anche dopo la loro creazione, è possibile modificarne il contenuto senza dover cambiare il codice stesso. Questo li rende particolarmente utili per campagne pubblicitarie, menù che cambiano frequentemente, o qualsiasi informazione che può richiedere aggiornamenti regolari.",[],{"type":72,"text":1344,"spans":1345,"direction":79},"Ricorda, sia per i QR Code statici che dinamici, la chiarezza e la facilità di scansione sono cruciali. Assicurati quindi che il QR Code sia di alta qualità e della giusta dimensione per garantire la migliore esperienza agli utenti.",[],{"type":72,"text":1297,"spans":1347,"direction":79},[],{"type":1300,"text":1349,"spans":1350,"direction":79},"Dove stampare i QR code",[],{"type":72,"text":1352,"spans":1353,"direction":79},"Una volta che hai scaricato il file con l’immagine del tuo QR code, il passo successivo è decidere dove stamparlo.",[],{"type":72,"text":1355,"spans":1356,"direction":79},"Partendo dal presupposto che il QR code può essere stampato su qualsiasi supporto (carta e cartoncino, carta adesiva, striscioni, etc), per decidere dove posizionarlo all’interno del tuo hotel puoi dare libero spazio alla tua creatività.",[1357],{"start":1358,"end":1359,"type":78},60,81,{"type":72,"text":1361,"spans":1362,"direction":79},"L’importante sarà scegliere luoghi di alta visibilità: la chiave magnetica, il menù del ristorante, i volantini informativi e persino gli ascensori. L'obiettivo è posizionare i QR Code in punti strategici dove gli ospiti sono più propensi a interagire con essi.\nIn particolare, ci sono due aree chiave da considerare: le room directory all’interno delle stanze e la reception.",[1363,1366],{"start":1364,"end":1365,"type":78},18,53,{"start":1367,"end":1368,"type":78},336,375,{"type":72,"text":1297,"spans":1370,"direction":79},[],{"type":1372,"text":1373,"spans":1374,"direction":79},"heading3","In Stanza",[1375],{"start":76,"end":1376,"type":78},9,{"type":72,"text":1378,"spans":1379,"direction":79},"Tradizionalmente, la room directory è un libricino o un opuscolo che contiene informazioni sul tuo hotel e i tuoi servizi. Sostituire o integrare questa directory con un QR code può letteralmente rivoluzionare l'esperienza in camera. Gli ospiti possono semplicemente scansionare il QR Code per accedere a informazioni sul servizio in camera, la SPA, il ristorante, ma anche a informazioni pratiche come gli orari della colazione. ",[],{"type":72,"text":1297,"spans":1381,"direction":79},[],{"type":1372,"text":1383,"spans":1384,"direction":79},"In Reception",[1385],{"start":76,"end":1386,"type":78},12,{"type":72,"text":1388,"spans":1389,"direction":79},"La reception è il primo punto di contatto tra l'hotel e l'ospite. Qui, i QR code possono essere usati per velocizzare il check-in, fornire informazioni su eventi locali o offerte speciali, e anche per raccogliere feedback in tempo reale. Posizionare i QR Code in punti ben visibili, come il bancone della reception o le aree di attesa, permette agli ospiti di accedere facilmente alle informazioni e trovare tutto quello che gli serve, già comodamente consultabile dal proprio smartphone. I Qr code sono uno dei modi migliori anche per aumentare l’efficienza della reception, se vuoi saperne di più leggi il nostro articolo su come potenziare le performance in reception!",[1390],{"start":1391,"end":1392,"type":1033,"data":1393},615,671,{"id":1394,"type":810,"tags":1395,"lang":14,"slug":1396,"first_publication_date":1397,"last_publication_date":1398,"uid":1399,"url":1400,"link_type":31,"isBroken":33},"Z7RqvhAAACIAXRPm",[],"come-ottimizzare-le-performance-della-tua-reception-e-aumentare-i-ricavi","2025-02-18T11:10:57+0000","2025-11-17T14:38:28+0000","ottimizzare-performance-reception","/it/blog/ottimizzare-performance-reception",{"type":72,"text":1297,"spans":1402,"direction":79},[],{"type":1300,"text":1404,"spans":1405,"direction":79},"Vantaggi dei QR code per il tuo hotel",[],{"type":72,"text":1407,"spans":1408,"direction":79},"L'integrazione dei QR code nel tuo hotel porta con sé una serie di vantaggi significativi che riguardano soprattutto il miglioramento dell’esperienza del cliente, ma non solo! Vediamoli tutti.",[],{"type":1257,"text":1410,"spans":1411,"direction":79},"Riduzione dei costi di ristampa in caso di aggiornamento di menù, brochure o room directory;",[1412],{"start":76,"end":1413,"type":78},20,{"type":1257,"text":1415,"spans":1416,"direction":79},"Semplificazione delle attività di marketing e possibilità di tracciare le interazioni dei clienti con i QR Code per analisi mirate;",[1417],{"start":1418,"end":1338,"type":78},21,{"type":1257,"text":1420,"spans":1421,"direction":79},"Ampliamento delle opportunità di upselling attraverso promozioni accessibili via QR code.",[1422],{"start":1364,"end":1423,"type":78},42,{"type":1257,"text":1425,"spans":1426,"direction":79},"Maggiore sostenibilità ambientale grazie alla riduzione dei materiali stampati e promozione di un'immagine eco-friendly dell'hotel;",[1427],{"start":1376,"end":1428,"type":78},33,{"type":1257,"text":1430,"spans":1431,"direction":79},"Facilitazione nella somministrazione di questionari di soddisfazione;",[1432],{"start":1433,"end":1434,"type":78},40,68,{"type":1257,"text":1436,"spans":1437,"direction":79},"Eliminazione delle barriere linguistiche grazie alla possibilità di linkare a contenuti in molte più lingue rispetto a quelle solitamente usate nelle comunicazioni stampate.",[1438],{"start":76,"end":1433,"type":78},{"type":72,"text":1297,"spans":1440,"direction":79},[],{"type":1300,"text":1442,"spans":1443,"direction":79},"Vantaggi dei QR code per i tuoi ospiti",[],{"type":72,"text":1445,"spans":1446,"direction":79},"I QR code, pratici perché facilmente scansionabili, offrono un accesso immediato a informazioni, servizi e possibilità di interazione, rendendo il soggiorno degli ospiti più comodo e personalizzato.",[],{"type":72,"text":1448,"spans":1449,"direction":79},"Decidere di utilizzarli nel tuo hotel significa:",[],{"type":1257,"text":1451,"spans":1452,"direction":79},"migliorare istantaneamente la comunicazione con gli ospiti, rendendola più rapida, diretta e in tempo reale;",[1453],{"start":76,"end":1338,"type":78},{"type":1257,"text":1455,"spans":1456,"direction":79},"semplificare il check-in, aumentando l'efficienza e riducendo i fastidiosi tempi di attesa in reception;",[1457],{"start":76,"end":1458,"type":78},24,{"type":1257,"text":1460,"spans":1461,"direction":79},"coccolare gli ospiti fin dal loro arrivo, con messaggi di benvenuto e offerte di servizi personalizzati;",[1462],{"start":76,"end":1413,"type":78},{"type":1257,"text":1464,"spans":1465,"direction":79},"facilitare la prenotazione di servizi ed esperienze, eliminando la necessità di ricerche lunghe e complesse;",[1466],{"start":76,"end":1467,"type":78},37,{"type":1257,"text":1469,"spans":1470,"direction":79},"aiutare gli ospiti a scoprire la tua località, offrendo consigli e link utili per organizzare al meglio il loro soggiorno.",[1471],{"start":76,"end":1273,"type":78},"rich_text$366ccef5-345d-4f64-ae57-2ad046403c34","rich_text",{"variation":41,"version":67,"items":1475,"primary":1476,"id":1477,"slice_type":1478,"slice_label":5},[],{},"divider$23a2a454-53c4-4ec2-9b87-ef56c58c13dc","divider",{"variation":41,"version":67,"items":1480,"primary":1481,"id":1492,"slice_type":1473,"slice_label":5},[],{"text":1482},[1483,1486],{"type":72,"text":1484,"spans":1485,"direction":79},"Ora che sai quant’è facile creare un QR code e quali vantaggi potrebbe offrire a te e ai tuoi ospiti, non ti resta che passare alla pratica!",[],{"type":72,"text":1487,"spans":1488,"direction":79},"Ecco perché abbiamo creato per te una guida completa ai QR code in hotel, dove trovi consigli ed esempi pratici su come usarli per migliorare l’esperienza dei tuoi ospiti nel modo più veloce ed economico possibile!",[1489],{"start":1490,"end":1491,"type":78},38,72,"rich_text$e0a5313b-c9c4-4419-bd6d-9f74fb38c6f8",{"variation":41,"version":67,"items":1494,"primary":1495,"id":1518,"slice_type":1519,"slice_label":5},[],{"image":1496,"title":1497,"description":1501,"features":1505,"links":1506},{},[1498],{"type":72,"text":1499,"spans":1500,"direction":79},"Scarica subito la guida gratuita",[],[1502],{"type":72,"text":1503,"spans":1504,"direction":79},"Scopri i 5 modi più efficaci di trasformare un semplice QR code in una eccellente esperienza di soggiorno per i tuoi ospiti, e nel massimo dell'efficienza operativa per te!",[],[],[1507],{"link":1508,"trailing":33,"icon":5},{"id":1509,"type":174,"tags":1510,"lang":14,"slug":1511,"first_publication_date":1512,"last_publication_date":1513,"uid":1514,"url":1515,"link_type":31,"key":1516,"isBroken":33,"text":1517},"Z78njhAAAB4AHZqx",[],"come-usare-i-qr-code-in-hotel-per-migliorare-lesperienza-degli-ospiti","2025-02-26T14:39:12+0000","2025-12-19T14:06:25+0000","come-usare-qr-code-in-hotel","/it/risorse-gratuite/come-usare-qr-code-in-hotel","c94a0c45-0299-405e-bfee-88f31c6cf1ea","Scarica la risorsa","blog_cta$b3ea2d4c-1063-4de9-927a-f376a1231e48","blog_cta","L'uso dei QR code è cresciuto del 323% negli ultimi due anni e il turismo è uno dei settori a trarne più vantaggio. 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