Smartness vs PriceLabs: Which dynamic pricing tool is right for you?
Both help hoteliers and property managers earn more with dynamic pricing. One is easy to use, increases direct bookings, and boosts revenue by an average of 30%*. Find out which one.
*Based on the results of a sample of 90 properties over the last 2 years
The benefits
3 reasons to choose Smartness for dynamic pricing
Forget complicated tools. The Smartness interface is designed to simplify your work and help you get better results faster.
Increase revenue
Accommodations that chose Smartpricing increased their income by an average of 30% per year.
Streamline your work
Smartpricing's automation can cut the time you need to manage prices down to 30 minutes a week.
Removes obstacles
Smartpricing enables you to work independently from day one, even without being a Revenue manager.
Compare
Smartness vs PriceLabs
Compare the two and see why your peers choose Smartness: advanced technology and features, and more simplicity.
Key features
All the tools you need, without the complexity
With Smartness, you don't need to be a tech expert to price your rooms optimally. Every feature is easy to use right from the start.
AI-based dynamic pricing
AI dynamically optimizes your pricing to get the most profit out of every reservation.
Property trends
Adjust your pricing by seasonality, window, and occupancy.
Events and holidays
Estimate the impact of events on market demand.
Day of the week
Optimize rates by day, up to 500 days in advance.
Market occupancy
Compare your occupancy rates with the market.
Gap days
Change the minimum stay to avoid losing bookable nights.
Market strategy
Create a pricing strategy based on your competitors.
Customizable strategy
Smartpricing offers many features to help you customize your strategy as quickly and easily as possible.
Starting prices
Change the prices in the Smartpricing algorithm at any time.
Price modifiers
Set minimum, maximum, or fixed prices for one or more dates.
Strategy aggressiveness
Set how aggressively the algorithm should react to trends.
Advanced settings
Fine-tune parameters such as Drop & Pickup.
Minimum stay
Change the minimum stay for specific periods or days.
Events and holidays
Add or delete events to change their impact on the price.
Total control and transparency
Smartpricing gives you total control over the strategy, pricing, and performance of your business.
Price justification
See what factors influence the algorithm's calculations.
Intuitive statistics
Monitor your performance with easy-to-read graphs.
Quick comparisons
Compare ADR, RevPAR, Revenue and Occupancy between periods.
Multiple properties
Manage all your properties from a single interface.
Strategy preview
Instantly preview final rates before making any change.
Mobile friendly
Monitor prices and change strategy wherever you are.
Guest relationship management
Smartconnect uses Artificial Intelligence to automatically analyze and segment your customers.
Data import
Automatically import your customer data.
Segmentation
Segment and discover target audiences with AI.
Guided creation
Easily create new audiences you need with our wizard.
Email Marketing Automation
Create and automatically send emails to your contacts across the guest journey, from booking to post check-out.
Suggested newsletters
Get ready-made informative and promotional newsletters.
Guided creation
Create new newsletters with our generative AI wizard.
Discount codes
Encourage direct bookings by sending discount codes.
Full automation
Send emails and WhatsApp messages across the guest cycle.
Tone of communication
Get formal, friendly or automatic tone recommendations.
Statistics at your fingertips
Monitor email results and make data-driven improvements.
Upsell and Cross-sell
Promote the sale of additional services and experiences through a dedicated web page and personalized communications.
Marketplace
Showcase your additional services on an online market page.
Automatic promotions
Send automated offers before and during each guest's stay.
Manage payments
Manage guest payments directly from the platform.
Track analytics
Easily monitor visits and sales on the marketplace.
More you'll love
We always love to exceed expectations
Beyond the software, you can count on us to provide training, support and exclusive tools to help you get the most out of Smartness.
Ongoing training
Smartness gives you access to LAB academy courses and tutorials on revenue, marketing, and more.
Your voice matters
Many of our most popular features are the result of customer feedback. Let us listen to yours!
Continuous support
Support via chatbot and email, video tutorials on the platform, and weekly webinars with our experts.
What happens when you use Smartness
Learn how Smartness has revolutionized the work (and lives) of your colleagues.
You know your strategy and your property, and the system helps execute it more efficiently than any manual approach ever could.
Valentina Michelini
Mono Suites (Scotland)
It saves us a lot of time compared to manually adjusting prices, and allows us to stay on top of market changes.
Viktor Saganenko
Jimmy's Apartments (Austria)
I like the algorithm and the automation. You always get the best price for each guest and can maximize your revenue.
Patrick Scherlin
Hotel Scherlin (Italy)
Smartpricing is the best investment I’ve ever made. The cost paid off quickly, and that was all the proof I needed.
Werner Jannek
ANNO DOMINI 1716 apARTments (Germany)
I see the biggest benefits in terms of flexibility. Little adjustments which used to take me over an hour now take five minutes.
Klemens Sot-Thalhammer
Easyapartments (Austria)
I don’t have to worry about pricing every day. For me, the biggest benefits are the time savings and how easy it is.
Bettina Lisken
Ferienwohnung am Weiher (Germany)
Find answers to your questions
Here are some of the most frequently asked questions about Smartness. Find the answer to yours!