WTM London 2025: The future of independent hospitality starts here
From 4–6 November, discover how the world’s most innovative hosts are using AI to save hours, cut costs, and grow revenue without adding extra staff. Meet the Smartness team and see how automation works in real life: from smarter pricing to faster guest replies.
How to reach WTM London at ExCeL
ExCeL London sits between Canary Wharf and London City Airport and is easy to reach by Tube, DLR, Elizabeth line, boat, bike, or car.
By Tube & DLR
Jubilee line to Canning Town → DLR toward Beckton → Prince Regent (East Entrance for WTM).
DLR: Prince Regent is the closest stop for WTM.
By Elizabeth line
Direct from Heathrow or Paddington, stopping at Liverpool Street and Canary Wharf—the quickest route from the city centre.
By car
ExCeL’s Orange Car Park is pre-book only during WTM. Alternative parking is available nearby (Dockside Road, Manor Road, The O2).
Highlights at WTM
Real tech. Real impact. WTM brings leaders, innovators, and buyers together for keynotes, masterclasses, and hands-on sessions across six tracks—Technology, Sustainability, Marketing, DEAI, Geo-economics, and Travel Trends.
Tuesday, 4 November
Ministers’ Summit — Reimagining Tourism Investment Models
10:30–12:30 • ICC Maritime Suite (L3)WTM Trends Report 2025
11:30–12:00 • Yellow Theatre (S12)Money Talks: Funding & M&A in Travel
15:00–15:40 • Purple Theatre (S2)Clicks, Conversions & the Transformation of Search
16:45–17:15 • Yellow Theatre (S12)Wednesday, 5 November
Comedy Sells: How Humour is Selling Travel
10:30–11:15 • Yellow Theatre (S12)Food for Thought: Gen Alpha & Future Travel
11:30–12:15 • Yellow Theatre (S12)Alternative Accommodations: Fad or Future?
13:30–14:00 • Yellow Theatre (S12)Points or Presence: The Loyalty Rebuild
16:15–17:00 • Yellow Theatre (S12)Thursday, 6 November
Rethinking Overtourism: Real Accountability
10:30–11:15 • Purple Theatre (S2)Marketing Summit: Will Purpose Survive?
10:45–11:15 • Yellow Theatre (S12)Agentic AI: Can Tech Be Inclusive & Intelligent?
13:15–13:40 • Purple Theatre (S2)An Audience with Richard E. Grant
15:30–16:15 • Yellow Theatre (S12)WTM Closing Comments
16:15–16:30 • Yellow Theatre (S12)
3 reasons to stop by our stand
Take the chance to see how Smartness is already changing the daily work of hundreds of hoteliers and property managers like you.
Claim your Smartness gift
Book your slot and pick up your exclusive Smartness bag, packed with tools and a little energy boost to keep you going through the show.
See Smartness live
Watch how AI automatically adjusts prices, sends guest messages, and keeps your operations running smoothly while you focus on the guest experience.
Book your demo at WTM and claim your gift
Meet our hospitality experts for practical answers, tailored to your property’s real challenges.
Book your demo at WTM and claim your gift
Pick up your exclusive Smartness gift
Get answers tailored to your property
Hospitality, then and now
Hospitality has changed dramatically in recent years. Smartness helps you turn that change into growth.
Before 2020
Fragmented tools
One app per task, support hard to reach.
Manual work
Constant clicks, constant effort.
OTA dependence
Bookings come in, guests don’t return, commissions grow.
Limited visibility
Little time for market signals—missed opportunities.
After 2020
One platform
Pricing, communication, and ops in one place—with one support team.
Automated processes
AI handles online workflows so you can focus on guests.
More direct revenue
Smart campaigns and communication reduce reliance on OTAs.
Full control
Clear data, clear decisions—no opportunity left behind.
Book your demo at WTM and claim your gift
Pick up your exclusive Smartness gift
Get answers tailored to your property
Visiting WTM? Here’s what you should know
Here are some of the most common questions from WTM visitors.
At ExCeL London, Royal Victoria Dock, E16 1XL.
For WTM, Prince Regent (DLR) is the nearest stop to the East Entrance.
Yes—the WTM app helps with maps, sessions, and meetings (WTM ConnectMe).
You’ll find us in Hall S2, Stand 401.
Use the “Reserve your slot” button above to choose your preferred day and time.