[{"data":1,"prerenderedAt":1217},["ShallowReactive",2],{"landing-optin-demo-smartconnect-black-friday-2025-meta-ads-en":3,"layout-default-en-override":45,"header-Z-AKrxEAACYAWHDt":1131,"footer-Z-ALMhEAACkAWHG5":1181,"slice-case-study-category-use-case-case_study_list$57f8038e-13a0-4b81-a8f0-cfcb90cccdff-en":1214,"slice-case-study-category-property-type-case_study_list$57f8038e-13a0-4b81-a8f0-cfcb90cccdff-en":1215,"slice-case-study-category-location-case_study_list$57f8038e-13a0-4b81-a8f0-cfcb90cccdff-en":1216,"slice-case-study-list-case_study_list$57f8038e-13a0-4b81-a8f0-cfcb90cccdff-en-1-all-all-all":45},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":17},"aRuWUBAAACMA5nCX","optin-demo-smartconnect-black-friday-2025-meta-ads","/en/landing/optin-demo-smartconnect-black-friday-2025-meta-ads","landing","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ad9dtRIAACYAdXkF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aRuWUBAAACMA5nCX%22%29+%5D%5D",[],"2025-11-17T22:33:00+0000","2025-12-22T09:11:52+0000",[13],"skip-the-ota-commissions-increase-direct-sales",[],"en",[],{"banner":18,"header":20,"footer":29,"slices":37,"meta_title":45,"meta_description":45,"meta_image":1130},{"link_type":19},"Document",{"id":21,"type":22,"tags":23,"lang":15,"slug":24,"first_publication_date":25,"last_publication_date":26,"uid":24,"link_type":19,"key":27,"isBroken":28},"Z-AKrxEAACYAWHDt","header",[],"landing-header","2025-03-23T13:20:51+0000","2025-10-10T07:29:54+0000","4e0b07b9-83e0-43b2-a582-d4dd54531d67",false,{"id":30,"type":31,"tags":32,"lang":15,"slug":33,"first_publication_date":34,"last_publication_date":34,"uid":35,"link_type":19,"key":36,"isBroken":28},"Z-ALMhEAACkAWHG5","footer",[],"helium-srl","2025-03-23T13:23:30+0000","landing-footer","5990e479-e896-471a-bc66-53829c1b4344",[38,96,148,500,550,660,934,986,1109,1121],{"variation":39,"version":40,"items":41,"primary":42,"id":94,"slice_type":95,"slice_label":45},"image","initial",[],{"anchor_id":43,"bg_gradient_from":44,"bg_gradient_to":44,"background_asset":45,"bg_image":46,"theme":47,"orientation":48,"badge_label":49,"badge_icon":45,"top_image":50,"title":51,"description":63,"features_vertical":68,"links":69,"features_horizontal":78,"image":83},"hero","#0F172A",null,{},"dark","horizontal","MARKETING AUTOMATION & CHANNEL MANAGEMENT",{},[52],{"type":53,"text":54,"spans":55,"direction":62},"heading1","Skip the OTA commissions, increase direct sales",[56],{"start":57,"end":58,"type":59,"data":60},26,47,"label",{"label":61},"emphasis-text","ltr",[64],{"type":65,"text":66,"spans":67,"direction":62},"paragraph","Drive demand, increase direct bookings and maximize profits with the only platform designed to help you thrive without OTAs, such as Booking.com, Airbnb and Expedia.",[],[],[70],{"label":71,"href":72,"variant":76,"color":77,"trailing":28,"icon":45},"Request a demo and access the Black Friday offer",{"link_type":73,"key":74,"url":75},"Web","e7d23c2f-3f3f-4975-8bc5-23e4b2f57949","?dialog=request-demo","solid","sky",[79,81],{"icon":45,"label":80},"Free of charge",{"icon":45,"label":82},"No obligation",{"dimensions":84,"alt":87,"copyright":45,"url":88,"id":89,"edit":90},{"width":85,"height":86},4560,3155,"Smartpricing","https://images.prismic.io/smartness/Z91icTxkOkZ2kITa_EN_Smartconnct_Heroproduct.png?auto=format,compress","Z91icTxkOkZ2kITa",{"x":91,"y":91,"zoom":92,"background":93},0,1,"transparent","landing_hero$f67db886-76c1-4b0b-9b2b-79d10060ff3c","landing_hero",{"variation":97,"version":40,"items":98,"primary":99,"id":146,"slice_type":147,"slice_label":45},"topIcon",[],{"anchor_id":45,"bg_gradient_from":44,"bg_gradient_to":44,"background_asset":45,"bg_image":100,"theme":47,"section_eyebrow":101,"section_headline":102,"section_description":110,"cards":114,"links":145},{},"The benefits",[103],{"type":104,"text":105,"spans":106,"direction":62},"heading2","Reduce OTA dependency with a comprehensive platform",[107],{"start":91,"end":108,"type":59,"data":109},21,{"label":61},[111],{"type":65,"text":112,"spans":113,"direction":62},"Smartness is the only hospitality management platform that combines email marketing, dynamic pricing and automation to give you control of your booking.",[],[115,125,135],{"icon":116,"title":117,"description":121},"ph:trend-up",[118],{"type":65,"text":119,"spans":120,"direction":62},"Increase bookings",[],[122],{"type":65,"text":123,"spans":124,"direction":62},"With booking engine, newsletters, and personalized offers, increase direct bookings by up to 50%.",[],{"icon":126,"title":127,"description":131},"ph:user-plus",[128],{"type":65,"text":129,"spans":130,"direction":62},"Stimulate demand",[],[132],{"type":65,"text":133,"spans":134,"direction":62},"Automatically create email campaigns to support off-season occupancy and reduce downtime.",[],{"icon":136,"title":137,"description":141},"ph:money-wavy",[138],{"type":65,"text":139,"spans":140,"direction":62},"Maximize profits",[],[142],{"type":65,"text":143,"spans":144,"direction":62},"Sell at the best price with dynamic pricing. Automate and personalize upselling and cross-selling.",[],[],"grid_card$4970dfcb-6b63-472b-b927-df07c63c728f","grid_card",{"variation":149,"version":40,"items":150,"primary":151,"id":498,"slice_type":499,"slice_label":45},"default",[],{"anchor_id":45,"bg_gradient_from":44,"bg_gradient_to":44,"background_asset":45,"bg_image":152,"theme":47,"section_eyebrow":153,"section_headline":154,"section_description":162,"items":166,"links":497},{},"Key features",[155],{"type":104,"text":156,"spans":157,"direction":62},"Get essential tools for breaking your reliance on OTAs",[158],{"start":159,"end":160,"type":59,"data":161},24,54,{"label":61},[163],{"type":65,"text":164,"spans":165,"direction":62},"Discover Smartness features designed to increase direct bookings and get the most profit from each stay.",[],[167,247,320,408],{"item":168},{"id":169,"type":170,"tags":171,"lang":15,"slug":172,"first_publication_date":173,"last_publication_date":174,"uid":175,"data":176,"link_type":19,"key":246,"isBroken":28},"Z9K9EREAACMAuJ8V","reveal_item",[],"guest-relationship-management","2025-03-13T11:10:41+0000","2025-12-05T09:39:18+0000","disintermediazione-gestione-della-relazione-con-gli-ospiti",{"title":177,"description":182,"features":186,"image":237,"links":245},[178],{"type":179,"text":180,"spans":181,"direction":62},"heading3","Guest relationship management",[],[183],{"type":65,"text":184,"spans":185,"direction":62},"Use AI to automatically analyze and segment your customers, identifying the right audience for each communication.",[],[187,197,207,217,227],{"icon":188,"title":189,"description":193},"ph:arrows-in-line-vertical",[190],{"type":65,"text":191,"spans":192,"direction":62},"Data import",[],[194],{"type":65,"text":195,"spans":196,"direction":62},"Automatically import customer data from your CMS.",[],{"icon":198,"title":199,"description":203},"ph:funnel",[200],{"type":65,"text":201,"spans":202,"direction":62},"Segmentation",[],[204],{"type":65,"text":205,"spans":206,"direction":62},"Uses AI to segment and suggest the right guests to target.",[],{"icon":208,"title":209,"description":213},"ph:magic-wand",[210],{"type":65,"text":211,"spans":212,"direction":62},"Guided creation",[],[214],{"type":65,"text":215,"spans":216,"direction":62},"Create new suggested audiences based on your needs.",[],{"icon":218,"title":219,"description":223},"ph:chats",[220],{"type":65,"text":221,"spans":222,"direction":62},"Centralized chats",[],[224],{"type":65,"text":225,"spans":226,"direction":62},"Bring together messages from WhatsApp, OTAs, and email.",[],{"icon":228,"title":229,"description":233},"ph:robot",[230],{"type":65,"text":231,"spans":232,"direction":62},"AI chatbot",[],[234],{"type":65,"text":235,"spans":236,"direction":62},"Automatically replies to 70% of guest messages.",[],{"dimensions":238,"alt":241,"copyright":45,"url":242,"id":243,"edit":244},{"width":239,"height":240},936,712,"Email Marketing Automation","https://images.prismic.io/smartness/Z91jBTxkOkZ2kIUT_EN-Newsletter-Reveal.png?auto=format,compress","Z91jBTxkOkZ2kIUT",{"x":91,"y":91,"zoom":92,"background":93},[],"e233fef8-808f-4124-af63-6be8821a1962",{"item":248},{"id":249,"type":170,"tags":250,"lang":15,"slug":251,"first_publication_date":252,"last_publication_date":253,"uid":254,"data":255,"link_type":19,"key":319,"isBroken":28},"Z9K9dxEAACMAuJ-2",[],"email-marketing-automation","2025-03-13T11:12:26+0000","2025-09-04T13:21:08+0000","disintermediazione-email-marketing-automation",{"title":256,"description":259,"features":263,"image":312,"links":318},[257],{"type":179,"text":241,"spans":258,"direction":62},[],[260],{"type":65,"text":261,"spans":262,"direction":62},"Create and automatically send WhatsApp messages, promotions and newsletters at every stage of the customer's stay.",[],[264,274,282,292,302],{"icon":265,"title":266,"description":270},"ph:envelope-simple",[267],{"type":65,"text":268,"spans":269,"direction":62},"Suggested newsletters",[],[271],{"type":65,"text":272,"spans":273,"direction":62},"Get informative, ready-to-send promotional newsletters.",[],{"icon":208,"title":275,"description":278},[276],{"type":65,"text":211,"spans":277,"direction":62},[],[279],{"type":65,"text":280,"spans":281,"direction":62},"Quickly create targeted newsletters with generative AI.",[],{"icon":283,"title":284,"description":288},"ph:seal-percent",[285],{"type":65,"text":286,"spans":287,"direction":62},"Discount codes",[],[289],{"type":65,"text":290,"spans":291,"direction":62},"Send discount codes automatically to drive direct bookings.",[],{"icon":293,"title":294,"description":298},"ph:gear",[295],{"type":65,"text":296,"spans":297,"direction":62},"Total automation",[],[299],{"type":65,"text":300,"spans":301,"direction":62},"Send automated emails and WhatsApp messages across the stay.",[],{"icon":303,"title":304,"description":308},"ph:chats-circle",[305],{"type":65,"text":306,"spans":307,"direction":62},"Upselling and cross-selling",[],[309],{"type":65,"text":310,"spans":311,"direction":62},"Automatically identify and promote special offers to guests.",[],{"dimensions":313,"alt":314,"copyright":45,"url":315,"id":316,"edit":317},{"width":239,"height":240},"Guest journey","https://images.prismic.io/smartness/Z91jyDxkOkZ2kIVG_EN-Automations-Reveal.png?auto=format,compress","Z91jyDxkOkZ2kIVG",{"x":91,"y":91,"zoom":92,"background":93},[],"2a14b5c7-683f-47d0-bebc-32ba109665fa",{"item":321},{"id":322,"type":170,"tags":323,"lang":15,"slug":324,"first_publication_date":325,"last_publication_date":326,"uid":327,"data":328,"link_type":19,"key":407,"isBroken":28},"Z9K8rxEAACMAuJ5u",[],"ai-based-dynamic-pricing","2025-03-13T11:09:39+0000","2025-09-04T13:21:12+0000","dynamic-pricing-basato-su-ai",{"title":329,"description":333,"features":337,"image":398,"links":406},[330],{"type":179,"text":331,"spans":332,"direction":62},"AI-based dynamic pricing",[],[334],{"type":65,"text":335,"spans":336,"direction":62},"AI dynamically optimizes your pricing to get the most profit out of every reservation.",[],[338,348,358,368,378,388],{"icon":339,"title":340,"description":344},"ph:calendar-dots",[341],{"type":65,"text":342,"spans":343,"direction":62},"Property trends",[],[345],{"type":65,"text":346,"spans":347,"direction":62},"Adjust your pricing by seasonality, window, and occupancy.",[],{"icon":349,"title":350,"description":354},"ph:ticket",[351],{"type":65,"text":352,"spans":353,"direction":62},"Events and holidays",[],[355],{"type":65,"text":356,"spans":357,"direction":62},"Estimate the impact of events on market demand.",[],{"icon":359,"title":360,"description":364},"ph:calendar-dot",[361],{"type":65,"text":362,"spans":363,"direction":62},"Day of the week",[],[365],{"type":65,"text":366,"spans":367,"direction":62},"Optimize rates by day, up to 500 days in advance.",[],{"icon":369,"title":370,"description":374},"ph:align-bottom",[371],{"type":65,"text":372,"spans":373,"direction":62},"Market occupancy",[],[375],{"type":65,"text":376,"spans":377,"direction":62},"Compare your occupancy rates with the market.",[],{"icon":379,"title":380,"description":384},"ph:calendar-plus",[381],{"type":65,"text":382,"spans":383,"direction":62},"Gap days",[],[385],{"type":65,"text":386,"spans":387,"direction":62},"Change the minimum stay to avoid losing bookable nights.",[],{"icon":389,"title":390,"description":394},"ph:list-checks",[391],{"type":65,"text":392,"spans":393,"direction":62},"Market strategy",[],[395],{"type":65,"text":396,"spans":397,"direction":62},"Create a pricing strategy based on your competitors.",[],{"dimensions":399,"alt":402,"copyright":45,"url":403,"id":404,"edit":405},{"width":400,"height":401},720,548,"Artificial Intelligence","https://images.prismic.io/smartness/aKcXLKTt2nPbakpg_02-EN-Smartpricing-key-feature-calendar.jpg?auto=format,compress","aKcXLKTt2nPbakpg",{"x":91,"y":91,"zoom":92,"background":93},[],"bb08da69-0f98-4d91-9572-883e3ff0cb44",{"item":409},{"id":410,"type":170,"tags":411,"lang":15,"slug":412,"first_publication_date":413,"last_publication_date":174,"uid":414,"data":415,"link_type":19,"key":496,"isBroken":28},"aNJbNxIAACMAL4Ze",[],"sales-strategy","2025-10-01T13:13:42+0000","disintermediazione-strategia-vendita",{"title":416,"description":423,"features":427,"image":487,"links":495},[417],{"type":179,"text":418,"spans":419,"direction":62},"Sales strategy",[420],{"start":91,"end":421,"type":422},14,"strong",[424],{"type":65,"text":425,"spans":426,"direction":62},"Smartness includes all the tools to grow your direct sales, cut OTA costs, and take control of your distribution.",[],[428,438,447,457,467,477],{"icon":429,"title":430,"description":434},"ph:devices",[431],{"type":65,"text":432,"spans":433,"direction":62},"Professional website",[],[435],{"type":65,"text":436,"spans":437,"direction":62},"Get a website already optimized to drive bookings.",[],{"icon":379,"title":439,"description":443},[440],{"type":65,"text":441,"spans":442,"direction":62},"Booking engine",[],[444],{"type":65,"text":445,"spans":446,"direction":62},"Increase direct bookings by up to +50%.",[],{"icon":448,"title":449,"description":453},"ph:hand-coins",[450],{"type":65,"text":451,"spans":452,"direction":62},"Built-in upselling",[],[454],{"type":65,"text":455,"spans":456,"direction":62},"Let guests book extras directly from your booking engine.",[],{"icon":458,"title":459,"description":463},"ph:share-network",[460],{"type":65,"text":461,"spans":462,"direction":62},"Channel manager",[],[464],{"type":65,"text":465,"spans":466,"direction":62},"Strategically expand and manage your distribution.",[],{"icon":468,"title":469,"description":473},"ph:user-circle-plus",[470],{"type":65,"text":471,"spans":472,"direction":62},"Guided setup",[],[474],{"type":65,"text":475,"spans":476,"direction":62},"Set up your distribution channels with the help of our team.",[],{"icon":478,"title":479,"description":483},"ph:file-text",[480],{"type":65,"text":481,"spans":482,"direction":62},"Quote builder",[],[484],{"type":65,"text":485,"spans":486,"direction":62},"Create and send custom quotes in just a few minutes.",[],{"dimensions":488,"alt":491,"copyright":45,"url":492,"id":493,"edit":494},{"width":489,"height":490},2048,1558,"Strategia di vendita","https://images.prismic.io/smartness/aNvozp5xUNkB1R1b_12-EN-dis.jpg?auto=format,compress","aNvozp5xUNkB1R1b",{"x":91,"y":91,"zoom":92,"background":93},[],"e877c5c2-1d22-4df1-bdea-248a573812fe",[],"reveal_list$daf115d7-20df-47d1-b364-e48f851a80fc","reveal_list",{"variation":97,"version":40,"items":501,"primary":502,"id":549,"slice_type":147,"slice_label":45},[],{"anchor_id":45,"bg_gradient_from":44,"bg_gradient_to":44,"background_asset":45,"bg_image":503,"theme":47,"section_eyebrow":504,"section_headline":505,"section_description":513,"cards":517,"links":548},{},"More you'll love",[506],{"type":104,"text":507,"spans":508,"direction":62},"We always love to exceed expectations",[509],{"start":510,"end":511,"type":59,"data":512},18,37,{"label":61},[514],{"type":65,"text":515,"spans":516,"direction":62},"Beyond the software, you can count on us for training, support, and exclusive tools to help you get the most out of Smartness.",[],[518,528,538],{"icon":519,"title":520,"description":524},"ph:info",[521],{"type":65,"text":522,"spans":523,"direction":62},"Ongoing support",[],[525],{"type":65,"text":526,"spans":527,"direction":62},"Enjoy chat and email support, in-platform video tutorials, and weekly webinars with our experts.",[],{"icon":529,"title":530,"description":534},"ph:lightbulb",[531],{"type":65,"text":532,"spans":533,"direction":62},"Ongoing training",[],[535],{"type":65,"text":536,"spans":537,"direction":62},"Smartness gives you access to LAB, our academy with trainings on revenue, marketing, and more.",[],{"icon":539,"title":540,"description":544},"ph:megaphone",[541],{"type":65,"text":542,"spans":543,"direction":62},"Your voice matters",[],[545],{"type":65,"text":546,"spans":547,"direction":62},"Many of our most popular features are the result of customer feedback. Let us listen to yours!",[],[],"grid_card$f562fe6a-ed5c-4c4c-86ed-dae986d92e52",{"variation":149,"version":40,"items":551,"primary":552,"id":658,"slice_type":659,"slice_label":45},[],{"anchor_id":45,"bg_gradient_from":44,"bg_gradient_to":44,"background_asset":45,"bg_image":553,"theme":47,"section_eyebrow":554,"section_headline":555,"section_description":561,"items":562,"links":657},{},"Success stories",[556],{"type":104,"text":557,"spans":558,"direction":62},"Check out our success stories before signing up",[559],{"start":91,"end":58,"type":59,"data":560},{"label":61},[],[563,599,630],{"item":564},{"id":565,"type":566,"tags":567,"lang":15,"slug":568,"first_publication_date":569,"last_publication_date":570,"uid":568,"url":571,"data":572,"link_type":19,"key":598,"isBroken":28},"aCwrexEAACMAwXAB","case_study",[],"garda-relais","2025-05-21T06:43:10+0000","2026-03-20T09:19:34+0000","/en/case-studies/garda-relais",{"image":573,"title":581,"description":584,"kpis":588},{"dimensions":574,"alt":577,"copyright":45,"url":578,"id":579,"edit":580},{"width":575,"height":576},1024,683,"Garda Relais","https://images.prismic.io/smartness/aCwwSCdWJ-7kSU-b_GardaRelais1.jpg?auto=format,compress","aCwwSCdWJ-7kSU-b",{"x":91,"y":91,"zoom":92,"background":93},[582],{"type":53,"text":577,"spans":583,"direction":62},[],[585],{"type":65,"text":586,"spans":587,"direction":62},"Smartconnect allowed us to start a journey we had in mind but couldn’t put into practice. Now we know it’s possible to turn unused contacts into real guests.",[],[589,592,595],{"value":590,"label":591},"42%","Open rate",{"value":593,"label":594},"9-10%","CTR",{"value":596,"label":597},"9,7x","ROI","f67d0d6b-b72d-434c-a6da-e63714108175",{"item":600},{"id":601,"type":566,"tags":602,"lang":15,"slug":603,"first_publication_date":569,"last_publication_date":604,"uid":605,"url":606,"data":607,"link_type":19,"key":629,"isBroken":28},"aCw8jREAACEAwY9x",[],"the-ziba-hotel--spa","2025-12-12T11:38:07+0000","the-ziba-hotel-spa","/en/case-studies/the-ziba-hotel-spa",{"image":608,"title":614,"description":617,"kpis":621},{"dimensions":609,"alt":610,"copyright":45,"url":611,"id":612,"edit":613},{"width":575,"height":576},"The Ziba Hotel & Spa","https://images.prismic.io/smartness/aCw8YCdWJ-7kSVQw_ZibaHotel1.jpg?auto=format,compress","aCw8YCdWJ-7kSVQw",{"x":91,"y":91,"zoom":92,"background":93},[615],{"type":53,"text":610,"spans":616,"direction":62},[],[618],{"type":65,"text":619,"spans":620,"direction":62},"Smartconnect helped us generate qualified traffic and thus increase quote requests through our website without spending a cent more on advertising.",[],[622,624,626],{"value":623,"label":591},"55%",{"value":625,"label":594},"14%",{"value":627,"label":628},"119","Website visits","ceceac72-da13-430c-9334-c43bc54a29d0",{"item":631},{"id":632,"type":566,"tags":633,"lang":15,"slug":634,"first_publication_date":569,"last_publication_date":604,"uid":634,"url":635,"data":636,"link_type":19,"key":656,"isBroken":28},"aCw1BREAACMAwYFL",[],"mod-05-bike-hotel","/en/case-studies/mod-05-bike-hotel",{"image":637,"title":643,"description":647,"kpis":651},{"dimensions":638,"alt":639,"copyright":45,"url":640,"id":641,"edit":642},{"width":575,"height":576},"Mod 05 bike hotel ","https://images.prismic.io/smartness/aCw72SdWJ-7kSVQM_Mod05bikehotel2.jpg?auto=format,compress","aCw72SdWJ-7kSVQM",{"x":91,"y":91,"zoom":92,"background":93},[644],{"type":53,"text":645,"spans":646,"direction":62},"MOD 05 Bike Hotel",[],[648],{"type":65,"text":649,"spans":650,"direction":62},"Smartconnect revealed the untapped potential we had in reconnecting with past guests. Now we know how to match their interests and create more effective messaging.",[],[652,654],{"value":653,"label":591},"51%",{"value":655,"label":594},"29%","78f961a4-9f9a-4de0-b75e-1f836b39b948",[],"case_study_list$57f8038e-13a0-4b81-a8f0-cfcb90cccdff","case_study_list",{"variation":149,"version":40,"items":661,"primary":662,"id":932,"slice_type":933,"slice_label":45},[],{"anchor_id":45,"theme":47,"section_eyebrow":663,"section_headline":664,"section_description":672,"items":676,"rows":831,"links":931},"Integrations",[665],{"type":104,"text":666,"spans":667,"direction":62},"Smartness already integrates with your favorite software",[668],{"start":669,"end":670,"type":59,"data":671},10,28,{"label":61},[673],{"type":65,"text":674,"spans":675,"direction":62},"Smartpricing and Smartconnect are designed to integrate seamlessly with more than 80 of the leading hotel management systems on the market. You can get started right away.",[],[677,687,695,703,711,719,727,735,743,751,759,767,775,783,791,799,807,815,823],{"image":678,"link":685},{"dimensions":679,"alt":681,"copyright":45,"url":682,"id":683,"edit":684},{"width":680,"height":680},1000,"guesty-negative","https://images.prismic.io/smartness/aRsUlrpReVYa4icy_4.png?auto=format,compress","aRsUlrpReVYa4icy",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},"Any",{"image":688,"link":694},{"dimensions":689,"alt":690,"copyright":45,"url":691,"id":692,"edit":693},{"width":680,"height":680},"mews-negative","https://images.prismic.io/smartness/aRsUsLpReVYa4ic4_3.png?auto=format,compress","aRsUsLpReVYa4ic4",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":696,"link":702},{"dimensions":697,"alt":698,"copyright":45,"url":699,"id":700,"edit":701},{"width":680,"height":680},"siteminder-negative","https://images.prismic.io/smartness/aRsUwbpReVYa4ic5_5.png?auto=format,compress","aRsUwbpReVYa4ic5",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":704,"link":710},{"dimensions":705,"alt":706,"copyright":45,"url":707,"id":708,"edit":709},{"width":680,"height":680},"little-hotelier","https://images.prismic.io/smartness/aRuPjrpReVYa4kk9_32.png?auto=format,compress","aRuPjrpReVYa4kk9",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":712,"link":718},{"dimensions":713,"alt":714,"copyright":45,"url":715,"id":716,"edit":717},{"width":680,"height":680},"wubook-negative","https://images.prismic.io/smartness/aRsbjbpReVYa4igz_17.png?auto=format,compress","aRsbjbpReVYa4igz",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":720,"link":726},{"dimensions":721,"alt":722,"copyright":45,"url":723,"id":724,"edit":725},{"width":680,"height":680},"hostaway - negative","https://images.prismic.io/smartness/aRuPWLpReVYa4kk2_33.png?auto=format,compress","aRuPWLpReVYa4kk2",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":728,"link":734},{"dimensions":729,"alt":730,"copyright":45,"url":731,"id":732,"edit":733},{"width":680,"height":680},"smoobu-negative","https://images.prismic.io/smartness/aRsVxrpReVYa4idg_11.png?auto=format,compress","aRsVxrpReVYa4idg",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":736,"link":742},{"dimensions":737,"alt":738,"copyright":45,"url":739,"id":740,"edit":741},{"width":680,"height":680},"sabeapp-negative","https://images.prismic.io/smartness/aRsWDLpReVYa4idq_7.png?auto=format,compress","aRsWDLpReVYa4idq",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":744,"link":750},{"dimensions":745,"alt":746,"copyright":45,"url":747,"id":748,"edit":749},{"width":680,"height":680},"apaleo-negative","https://images.prismic.io/smartness/aRsWHbpReVYa4idu_1.png?auto=format,compress","aRsWHbpReVYa4idu",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":752,"link":758},{"dimensions":753,"alt":754,"copyright":45,"url":755,"id":756,"edit":757},{"width":680,"height":680},"webhotelier - negative","https://images.prismic.io/smartness/aRuPRLpReVYa4kku_34.png?auto=format,compress","aRuPRLpReVYa4kku",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":760,"link":766},{"dimensions":761,"alt":762,"copyright":45,"url":763,"id":764,"edit":765},{"width":680,"height":680},"cloudbeds-negative","https://images.prismic.io/smartness/aRsWM7pReVYa4idv_8.png?auto=format,compress","aRsWM7pReVYa4idv",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":768,"link":774},{"dimensions":769,"alt":770,"copyright":45,"url":771,"id":772,"edit":773},{"width":680,"height":680},"clock-negative","https://images.prismic.io/smartness/aRtLrrpReVYa4jly_25.png?auto=format,compress","aRtLrrpReVYa4jly",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":776,"link":782},{"dimensions":777,"alt":778,"copyright":45,"url":779,"id":780,"edit":781},{"width":680,"height":680},"hostfuly - negative","https://images.prismic.io/smartness/aRuPMbpReVYa4kks_36.png?auto=format,compress","aRuPMbpReVYa4kks",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":784,"link":790},{"dimensions":785,"alt":786,"copyright":45,"url":787,"id":788,"edit":789},{"width":680,"height":680},"roomcloud-negative","https://images.prismic.io/smartness/aRsaRrpReVYa4igG_12.png?auto=format,compress","aRsaRrpReVYa4igG",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":792,"link":798},{"dimensions":793,"alt":794,"copyright":45,"url":795,"id":796,"edit":797},{"width":680,"height":680},"dirs21-negative","https://images.prismic.io/smartness/aRhOFLpReVYa4gx6_2.png?auto=format,compress","aRhOFLpReVYa4gx6",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":800,"link":806},{"dimensions":801,"alt":802,"copyright":45,"url":803,"id":804,"edit":805},{"width":680,"height":680},"stardeck - negative","https://images.prismic.io/smartness/aRuPG7pReVYa4kkf_37.png?auto=format,compress","aRuPG7pReVYa4kkf",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":808,"link":814},{"dimensions":809,"alt":810,"copyright":45,"url":811,"id":812,"edit":813},{"width":680,"height":680},"asa-negative","https://images.prismic.io/smartness/aRtL1bpReVYa4jl5_26.png?auto=format,compress","aRtL1bpReVYa4jl5",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":816,"link":822},{"dimensions":817,"alt":818,"copyright":45,"url":819,"id":820,"edit":821},{"width":680,"height":680},"ibelsa-negative","https://images.prismic.io/smartness/aRtLibpReVYa4jlo_27.png?auto=format,compress","aRtLibpReVYa4jlo",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":824,"link":830},{"dimensions":825,"alt":826,"copyright":45,"url":827,"id":828,"edit":829},{"width":680,"height":680},"octorate-negative","https://images.prismic.io/smartness/aRsaWbpReVYa4igI_13.png?auto=format,compress","aRsaWbpReVYa4igI",{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},[832,879],{"items":833},[834,839,844,849,854,859,864,869,874],{"image":835,"link":838},{"dimensions":836,"alt":681,"copyright":45,"url":682,"id":683,"edit":837},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":840,"link":843},{"dimensions":841,"alt":690,"copyright":45,"url":691,"id":692,"edit":842},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":845,"link":848},{"dimensions":846,"alt":698,"copyright":45,"url":699,"id":700,"edit":847},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":850,"link":853},{"dimensions":851,"alt":706,"copyright":45,"url":707,"id":708,"edit":852},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":855,"link":858},{"dimensions":856,"alt":714,"copyright":45,"url":715,"id":716,"edit":857},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":860,"link":863},{"dimensions":861,"alt":722,"copyright":45,"url":723,"id":724,"edit":862},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":865,"link":868},{"dimensions":866,"alt":730,"copyright":45,"url":731,"id":732,"edit":867},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":870,"link":873},{"dimensions":871,"alt":738,"copyright":45,"url":739,"id":740,"edit":872},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":875,"link":878},{"dimensions":876,"alt":746,"copyright":45,"url":747,"id":748,"edit":877},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"items":880},[881,886,891,896,901,906,911,916,921,926],{"image":882,"link":885},{"dimensions":883,"alt":754,"copyright":45,"url":755,"id":756,"edit":884},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":887,"link":890},{"dimensions":888,"alt":762,"copyright":45,"url":763,"id":764,"edit":889},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":892,"link":895},{"dimensions":893,"alt":770,"copyright":45,"url":771,"id":772,"edit":894},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":897,"link":900},{"dimensions":898,"alt":778,"copyright":45,"url":779,"id":780,"edit":899},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":902,"link":905},{"dimensions":903,"alt":786,"copyright":45,"url":787,"id":788,"edit":904},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":907,"link":910},{"dimensions":908,"alt":794,"copyright":45,"url":795,"id":796,"edit":909},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":912,"link":915},{"dimensions":913,"alt":802,"copyright":45,"url":803,"id":804,"edit":914},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":917,"link":920},{"dimensions":918,"alt":810,"copyright":45,"url":811,"id":812,"edit":919},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":922,"link":925},{"dimensions":923,"alt":818,"copyright":45,"url":819,"id":820,"edit":924},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},{"image":927,"link":930},{"dimensions":928,"alt":826,"copyright":45,"url":827,"id":828,"edit":929},{"width":680,"height":680},{"x":91,"y":91,"zoom":92,"background":93},{"link_type":686},[],"integrations_marquee$bb3e16d5-e524-44b8-b105-2039b9c20241","integrations_marquee",{"variation":149,"version":40,"items":935,"primary":936,"id":984,"slice_type":985,"slice_label":45},[],{"anchor_id":45,"bg_gradient_from":44,"bg_gradient_to":44,"background_asset":45,"bg_image":937,"theme":938,"section_eyebrow":45,"section_headline":939,"section_description":940,"align":941,"image":942,"badge":45,"title":950,"description":954,"features":958,"links":978},{},"petrol-blue-600",[],[],"left",{"dimensions":943,"alt":946,"copyright":45,"url":947,"id":948,"edit":949},{"width":944,"height":945},2232,1636,"Black Friday","https://images.prismic.io/smartness/aQNDH7pReVYa31Lg_BFC2ALandingPage-Generic-EN.png?auto=format,compress","aQNDH7pReVYa31Lg",{"x":91,"y":91,"zoom":92,"background":93},[951],{"type":104,"text":952,"spans":953,"direction":62},"Get your discount",[],[955],{"type":65,"text":956,"spans":957,"direction":62},"Complete the form to lock in your offer and receive all the information, with no obligation.",[],[959,966,972],{"icon":960,"label":961,"description":965},"ph:check-circle-fill",[962],{"type":65,"text":963,"spans":964,"direction":62},"No-obligation request",[],[],{"icon":960,"label":967,"description":971},[968],{"type":65,"text":969,"spans":970,"direction":62},"Up to 50% off Smartness products",[],[],{"icon":960,"label":973,"description":977},[974],{"type":65,"text":975,"spans":976,"direction":62},"Valid only until November 30",[],[],[979],{"link":980,"icon":45},{"link_type":73,"key":981,"url":982,"text":983},"967e9bd7-57cc-47f4-9bd2-149a10bdb3ef","#hero","I want to get the discount","card_call_to_action$22b7b666-c5ae-4a14-9f7d-024a3198f202","card_call_to_action",{"variation":149,"version":40,"items":987,"primary":988,"id":1107,"slice_type":1108,"slice_label":45},[],{"anchor_id":45,"bg_gradient_from":45,"bg_gradient_to":45,"background_asset":45,"bg_image":989,"section_eyebrow":45,"section_headline":990,"section_description":997,"theme":47,"type":1001,"items":1002,"links":1106},{},[991],{"type":104,"text":992,"spans":993,"direction":62},"We like to answer your questions",[994],{"start":510,"end":995,"type":59,"data":996},32,{"label":61},[998],{"type":65,"text":999,"spans":1000,"direction":62},"Here are some of the most frequently asked questions about Smartness. Find your own!",[],"single",[1003,1023,1047,1073],{"title":1004,"content":1010},[1005],{"type":65,"text":1006,"spans":1007,"direction":62},"Which software on the Smartness platform helps increase independent bookings?",[1008],{"start":91,"end":1009,"type":422},77,[1011,1014,1017,1020],{"type":65,"text":1012,"spans":1013,"direction":62},"We designed the Smartness software to work together as an integrated whole. Our advice is to use them all to create a comprehensive and effective independent booking strategy.\n\nFor example, Smartconnect is essential for automating email marketing campaigns, incentivizing direct bookings, and increasing revenue through upselling and cross-selling. But it is only through integration with Smartpricing that it can suggest targeted actions to fill low occupancy periods.\n\nIn addition, it is Smartpricing that optimizes your dynamic pricing strategy, ensuring that you sell at the best price for each booking. \n\nThis, combined with lower OTA commissions through direct bookings generated by Smartconnect, allows you to get the maximum return on each stay.",[],{"type":65,"text":1015,"spans":1016,"direction":62},"",[],{"type":65,"text":1018,"spans":1019,"direction":62},"Smartpms is the all-in-one PMS built to help you sell direct.",[],{"type":65,"text":1021,"spans":1022,"direction":62},"With the booking engine, you can offer different prices and promotions than on OTAs, while the channel manager lets you refine your distribution strategy and focus on the most profitable channels.",[],{"title":1024,"content":1030},[1025],{"type":65,"text":1026,"spans":1027,"direction":62},"How much does the Smartness subscription cost?",[1028],{"start":91,"end":1029,"type":422},46,[1031],{"type":65,"text":1032,"spans":1033,"direction":62},"Smartness pricing is customized and varies based on your unique needs.\nTo calculate how much it would cost you, visit the pricing page.",[1034],{"start":1035,"end":1036,"type":1037,"data":1038},122,134,"hyperlink",{"id":1039,"type":1040,"tags":1041,"lang":15,"slug":1042,"first_publication_date":1043,"last_publication_date":1044,"uid":1045,"url":1046,"link_type":19,"isBroken":28},"Z9FakBAAACEAwt3E","page",[],"choose-the-best-technology-for-your-business","2025-03-12T10:00:24+0000","2026-03-31T07:02:00+0000","pricing","/en/pricing",{"title":1048,"content":1054},[1049],{"type":65,"text":1050,"spans":1051,"direction":62},"Will Smartness integrate with my management software?",[1052],{"start":91,"end":1053,"type":422},53,[1055,1058,1060],{"type":65,"text":1056,"spans":1057,"direction":62},"Smartness includes an all-in-one property management software in its offering: Smartpms.",[],{"type":65,"text":1015,"spans":1059,"direction":62},[],{"type":65,"text":1061,"spans":1062,"direction":62},"Smartness integrates with major property management software (PMS) and channel managers, making it easy to use. Visit our integrations page to find out how your management software integrates with Smartness!",[1063],{"start":1035,"end":1064,"type":1037,"data":1065},139,{"id":1066,"type":1040,"tags":1067,"lang":15,"slug":1068,"first_publication_date":1069,"last_publication_date":1070,"uid":1071,"url":1072,"link_type":19,"isBroken":28},"Z88MDBAAAB8AvsIb",[],"full-pms-and-channel-manager-integration","2025-03-10T15:58:40+0000","2025-03-25T18:53:25+0000","integration","/en/integration",{"title":1074,"content":1080},[1075],{"type":65,"text":1076,"spans":1077,"direction":62},"Why should I choose Smartness?",[1078],{"start":91,"end":1079,"type":422},30,[1081,1084,1088,1091,1094,1097,1100,1103],{"type":65,"text":1082,"spans":1083,"direction":62},"Unlike other platforms, Smartness is not just a tool: it is your operating partner. Smartness supports you by handling all those strategic activities for which you do not have the time or expertise, such as: ",[],{"type":1085,"text":1086,"spans":1087,"direction":62},"o-list-item","Analyzing internal data and market trends to implement effective dynamic pricing strategies; ",[],{"type":1085,"text":1089,"spans":1090,"direction":62},"Centralizing and segmenting customer data by demographics and booking habits; ",[],{"type":1085,"text":1092,"spans":1093,"direction":62},"Automatically managing communications with guests before, during and after their stay;",[],{"type":1085,"text":1095,"spans":1096,"direction":62},"Suggesting email marketing campaigns to drive direct bookings and maintain occupancy during down periods; ",[],{"type":1085,"text":1098,"spans":1099,"direction":62},"Suggesting and promoting ancillary services to enhance the guest experience and increase revenue; ",[],{"type":1085,"text":1101,"spans":1102,"direction":62},"Analyzing the market in detail to improve your property's positioning and pricing;",[],{"type":1085,"text":1104,"spans":1105,"direction":62},"Thanks to its partner integrations, Smartpms handles all administrative and tax requirements for your property, in full compliance with local regulations.",[],[],"faq$2093a646-f7a1-40ec-b883-ff682cbae228","faq",{"variation":149,"version":40,"items":1110,"primary":1111,"id":1119,"slice_type":1120,"slice_label":45},[],{"dialog_id":1112,"title":1113,"hubspot_form_id":1117,"hubspot_hidden_product":45,"hubspot_hidden_tier":45,"revenuehero_router_id":1118},"request-demo",[1114],{"type":65,"text":1115,"spans":1116,"direction":62},"Request your demo",[],"ea5bfdce-8bdc-4fb1-a449-81c99c980f09","2865","popup_form$780e82a4-0d2f-414b-8158-9c3419311743","popup_form",{"variation":149,"version":40,"items":1122,"primary":1123,"id":1128,"slice_type":1129,"slice_label":45},[],{"button":1124},[1125],{"link_type":73,"key":1126,"url":75,"text":1127},"ced90eb1-a5d4-4afd-83a9-5155d78b7b06","Request a demo","fixed_buttons$cdca1ca0-22aa-40ab-a97e-6b60c7b5f5cf","fixed_buttons",{},{"id":21,"uid":24,"url":45,"type":22,"href":1132,"tags":1133,"first_publication_date":25,"last_publication_date":26,"slugs":1134,"linked_documents":1135,"lang":15,"alternate_languages":1136,"data":1143},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ad9dtRIAACYAdXkF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z-AKrxEAACYAWHDt%22%29+%5D%5D",[],[24],[],[1137,1140],{"id":1138,"type":22,"lang":1139,"uid":24},"Z-AXEhEAACcAWIRO","de",{"id":1141,"type":22,"lang":1142,"uid":24},"Z-AXdhEAACkAWIT3","it",{"link":1144,"slices1":1145,"slices":1179,"slices_shared":1180},{"link_type":686},[1146,1155,1163,1171],{"variation":149,"version":40,"items":1147,"primary":1148,"id":1153,"slice_type":1154,"slice_label":45},[],{"link":1149},{"link_type":73,"key":1150,"url":1151,"text":1152},"5ce6f02d-9ef8-454d-af48-9111beef6e51","#benefits","Benefits","navigation_menu_item$a23aa0f6-94a4-4e68-a2b9-e0ab175f16ac","navigation_menu_item",{"variation":149,"version":40,"items":1156,"primary":1157,"id":1162,"slice_type":1154,"slice_label":45},[],{"link":1158},{"link_type":73,"key":1159,"url":1160,"text":1161},"7e8d4277-80f7-4aaf-8275-0ce7a03b2cff","#features","Features","navigation_menu_item$8f261fae-0bdd-4205-8372-1270d03a4cdf",{"variation":149,"version":40,"items":1164,"primary":1165,"id":1170,"slice_type":1154,"slice_label":45},[],{"link":1166},{"link_type":73,"key":1167,"url":1168,"text":1169},"f3254038-8f99-4d5d-96c5-9cda9e067e98","#testimonial","Review","navigation_menu_item$1c59f686-3612-4ceb-adce-9bdb7c8629d8",{"variation":149,"version":40,"items":1172,"primary":1173,"id":1178,"slice_type":1154,"slice_label":45},[],{"link":1174},{"link_type":73,"key":1175,"url":1176,"text":1177},"46d209f3-be97-4f42-b75c-f8ded9751f12","#faq","FAQ","navigation_menu_item$866bc56c-cd39-488e-90f7-5083ed527a38",[],[],{"id":30,"uid":35,"url":45,"type":31,"href":1182,"tags":1183,"first_publication_date":34,"last_publication_date":34,"slugs":1184,"linked_documents":1185,"lang":15,"alternate_languages":1186,"data":1191},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ad9dtRIAACYAdXkF&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z-ALMhEAACkAWHG5%22%29+%5D%5D",[],[33],[],[1187,1189],{"id":1188,"type":31,"lang":1139,"uid":35},"Z-AXExEAACcAWIRR",{"id":1190,"type":31,"lang":1142,"uid":35},"Z-AXdxEAACYAWIT6",{"details":1192,"navigation":1193,"company":1194,"social":1199,"copyright":1200,"legal_list":1201},[],[],[1195,1197],{"text":1196},"Helium Srl",{"text":1198},"Arco (TN) Italia - P.IVA - VAT IT02576010223",[],"© 2025 Helium Srl all right riserved",[1202,1205,1208,1211],{"link_type":686,"key":1203,"text":1204},"be5048c4-bb2f-41f9-8448-f66fe6723fab","Privacy Policy",{"link_type":686,"key":1206,"text":1207},"f6b0139a-1f3f-4546-ab3a-955001ea0d3e","Cookie Policy",{"link_type":686,"key":1209,"text":1210},"8c0a2f16-1adc-48c4-80b8-35be3c4c6917","Whistleblowing",{"link_type":686,"key":1212,"text":1213},"553829d1-00aa-421b-918d-8d55fa73bb50","Legal",[],[],[],1776246315361]