What is hotel revenue management and what does a revenue manager do?

Unlike other platforms, Smartness is not just a tool: it is your operating partner. Smartness supports you by handling all those strategic activities for which you do not have the time or expertise, such as:

• Analyzing internal data and market trends to implement effective dynamic pricing strategies.
• Centralizing and segmenting customer data by demographics and booking habits.
• Automatically managing communications with guests before, during and after their stay.
• Suggesting email marketing campaigns to drive direct bookings and maintain occupancy during down periods.
• Suggesting and promoting ancillary services to enhance the guest experience and increase revenue.
• Analyzing the market in detail to improve your property's positioning and pricing.

Many choose Smartness because they’re looking for a solution that’s simple but complete. Not just software, but real human support when needed.

Some are just getting started with revenue management and want a tool that’s easy to use and guides them without overwhelm.

Others have tried working with revenue consultants before - with disappointing results or lack of transparencY - and now appreciate how Smartness provides a clear, measurable process

Some are just tired of doing everything manually and realize there are too many moving parts to handle without automation

And some already have an in-house Revenue Manager and use Smartpricing to strengthen their strategy - getting more precision and efficiency thanks to advanced features and data-driven suggestions

Smartness pricing is customized and varies based on your unique needs.

To calculate how much it would cost you, visit the pricing page.

ADR (Average Daily Rate) is the average revenue generated per room sold.

RevPAR (Revenue per Available Room) is the average revenue per available room—whether it’s occupied or not.

These are two of the key KPIs in Revenue Management. But many hoteliers find them hard to track and interpret without the right tools.

That’s where Smartpricing helps: it pulls data from your PMS and shows your RevPAR, ADR, revenue, and occupancy all in one place - easy to analyze and compare across different time periods with just a few clicks.

Yield Management is a revenue strategy that originated in the airline industry and was later adopted by hotels to maximize profits. It focuses on optimizing room rates and availability in real time based on demand and current inventory.

Today, yield management and revenue management are often used interchangeably, but they have distinct nuances. Yield management is tactical and short-term: it adjusts pricing, availability, and promotions in real time to capture immediate demand.

Revenue management, on the other hand, takes a strategic, long-term approach: it involves segmenting customers, choosing the right distribution channels, and planning pricing strategies to maximize overall hotel revenue over time.