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In just four years, it grew from 2 to 100 managed properties, specializing in the premium and luxury segment.",[941],{"start":942,"end":943,"type":944},111,151,"strong",{"type":665,"text":946,"spans":947,"direction":675},"The portfolio is mainly concentrated in Costa Smeralda, but also includes apartments and properties in Milan, Venice, Bergamo, Rome, Turin, Cagliari, and Paris.",[],{"type":665,"text":949,"spans":950,"direction":675},"Alongside the number of properties, Rently House has also significantly expanded its internal organization. Today, Laura Heintz coordinates a team of fifteen people, including administrative staff and local managers, supported by a network of external partners for cleaning, maintenance, and on-site operations.",[],{"type":935,"text":952,"spans":953,"direction":675},"The challenge",[],{"type":665,"text":955,"spans":956,"direction":675},"At the beginning, Laura Heintz personally handled every part of the business. 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So as soon as I could, I hired collaborators and, above all, started looking for ways to automate manual processes.”",[967],{"start":882,"end":968,"type":969},498,"em","card_highlight$04ca50bc-0d5f-4cfa-ba48-c09f4ab7c1cf","card_highlight",{"variation":32,"version":67,"items":973,"primary":974,"id":979,"slice_type":958,"slice_label":5},[],{"text":975},[976],{"type":665,"text":977,"spans":978,"direction":675},"Laura first adopted a channel manager, but it soon proved unsuitable for her needs.",[],"rich_text$de4bc4cb-9426-42bd-8c43-053f22a85877",{"variation":32,"version":67,"items":981,"primary":982,"id":990,"slice_type":971,"slice_label":5},[],{"title":983,"description":984},[],[985],{"type":665,"text":986,"spans":987,"direction":675},"“It was a very intuitive channel manager, but also very basic, with few features. So I had to integrate it with two other tools: one to manage guest registration forms and tourist tax, and another for self check-in. 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I realized I needed to change tools.”",[988],{"start":882,"end":989,"type":969},359,"card_highlight$74e5d739-37e9-4a95-9b49-6947e73b0e84",{"variation":32,"version":67,"items":992,"primary":993,"id":1010,"slice_type":958,"slice_label":5},[],{"text":994},[995,998,1001],{"type":935,"text":996,"spans":997,"direction":675},"The solution",[],{"type":665,"text":999,"spans":1000,"direction":675},"The move to Smartness came directly from this need.",[],{"type":665,"text":1002,"spans":1003,"direction":675},"The first software Rently House adopted was the all-in-one property management system Smartpms, with the goal of bringing all the main property management activities into a single environment: reservations, guest registration, bureaucracy, self check-in, housekeeping, team access, and owner visibility.",[1004,1009],{"start":1005,"end":1006,"type":671,"data":1007},86,94,{"id":88,"type":56,"tags":1008,"lang":14,"slug":90,"first_publication_date":91,"last_publication_date":92,"uid":93,"url":94,"link_type":24,"isBroken":34},[],{"start":1005,"end":1006,"type":944},"rich_text$bec68f74-136b-4a62-bdc1-24269906c919",{"variation":32,"version":67,"items":1012,"primary":1013,"id":1021,"slice_type":971,"slice_label":5},[],{"title":1014,"description":1015},[],[1016],{"type":665,"text":1017,"spans":1018,"direction":675},"“Smartpms allowed me to eliminate all other tools, automate most manual operations, and simply supervise my team’s work. Owners are also more satisfied: with the owner portal, they can see everything, check the property, when it’s occupied, when it’s available, the price, and the dates.”",[1019],{"start":882,"end":1020,"type":969},288,"card_highlight$7fcc4a84-b40f-4e56-8edd-25e5a552665c",{"variation":32,"version":67,"items":1023,"primary":1024,"id":1038,"slice_type":958,"slice_label":5},[],{"text":1025},[1026,1035],{"type":665,"text":1027,"spans":1028,"direction":675},"After Smartpms, Rently House also implemented the dynamic pricing software Smartpricing.",[1029,1034],{"start":1030,"end":1031,"type":671,"data":1032},75,87,{"id":124,"type":56,"tags":1033,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":41,"uid":128,"url":129,"link_type":24,"isBroken":34},[],{"start":1030,"end":1031,"type":944},{"type":665,"text":1036,"spans":1037,"direction":675},"The goal was to maximize the profitability of each property, eliminate the need to manually change prices every day, and reduce the risk of errors.",[],"rich_text$a5852758-a0cd-46fb-b731-7bff6641c2c7",{"variation":32,"version":67,"items":1040,"primary":1041,"id":1054,"slice_type":971,"slice_label":5},[],{"title":1042,"description":1043},[],[1044,1049],{"type":665,"text":1045,"spans":1046,"direction":675},"“At the beginning, I also managed pricing myself. Then I delegated it, but it was still an amateur process, and even just remembering to do it was annoying. If we forgot to change the price for one day, I either didn’t rent that day or rented at the wrong price.",[1047],{"start":882,"end":1048,"type":969},262,{"type":665,"text":1050,"spans":1051,"direction":675},"Smartpricing helped us because it immediately started optimizing prices very precisely. This meant that already in the first year of use, we saw an excellent increase in revenue and occupancy. 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Beyond these figures, it had a deep impact on internal processes, making them smoother and better able to support the company’s growth.",[1065],{"start":1066,"end":1067,"type":944},59,103,{"type":1069,"text":1070,"spans":1071,"direction":675},"heading3","More time to focus on expansion",[],{"type":665,"text":1073,"spans":1074,"direction":675},"By automating a significant part of daily operations with Smartpms, Laura Heintz was able to shift her focus from manual and repetitive tasks to more strategic activities for the growth of Rently House.",[],"rich_text$95c0a5be-36d6-4355-b384-ecf5c905f5e6",{"variation":32,"version":67,"items":1077,"primary":1078,"id":1086,"slice_type":971,"slice_label":5},[],{"title":1079,"description":1080},[],[1081],{"type":665,"text":1082,"spans":1083,"direction":675},"“Now I only step in to support the team when there are delicate situations. 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It is a year-round hotel with 15 rooms, a restaurant, and a bar, for a total of 110 seats. Most guests come from Northern Europe, while the Italian market becomes more significant in August.",[1255,1258,1261,1264,1267],{"start":1256,"end":1257,"type":944},26,63,{"start":1259,"end":1260,"type":944},131,133,{"start":1262,"end":1263,"type":944},134,139,{"start":1265,"end":1266,"type":944},181,184,{"start":1268,"end":1269,"type":944},185,190,{"type":665,"text":1271,"spans":1272,"direction":675},"When the team took over the hotel in 2024, they found a property that was still quite basic, both in its offer and in its organization, but with strong potential and plenty of room for improvement.",[1273],{"start":1274,"end":1275,"type":944},145,196,{"type":665,"text":1277,"spans":1278,"direction":675},"In the first few months, the focus was mainly on the product and the service. Breakfast, which had initially been limited and self-service, was expanded. The restaurant, previously closed, was reopened and made accessible to guests outside the hotel as well.",[1279,1282],{"start":1280,"end":1281,"type":944},49,52,{"start":1283,"end":1284,"type":944},53,76,{"type":665,"text":1286,"spans":1287,"direction":675},"The goal was to enhance the hotel, attract more guests, and increase profitability.",[],{"type":935,"text":1289,"spans":1290,"direction":675},"The request",[],{"type":665,"text":1292,"spans":1293,"direction":675},"When they took over La Favorita, the owners already had experience in the restaurant business, but little familiarity with the hospitality sector. For that reason, they initially decided to keep the tech stack inherited from the previous ownership: PMS, booking engine, channel manager, and website.",[],{"type":665,"text":1295,"spans":1296,"direction":675},"After the first season, however, La Favorita realized that this setup was not enough to unlock the property’s full potential: the tools were basic, cumbersome, and required a high amount of manual work.",[1297],{"start":1066,"end":1298,"type":944},124,"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83",{"variation":32,"version":67,"items":1301,"primary":1302,"id":1315,"slice_type":971,"slice_label":5},[],{"title":1303,"description":1304},[],[1305,1310],{"type":665,"text":1306,"spans":1307,"direction":675},"“The PMS was very incomplete. It didn’t really support you with anything. There was no automation at all. Everything had to be changed manually. We couldn’t send emails directly, and we were spending hours writing quotes, while the website didn’t allow us to promote restaurant events.",[1308],{"start":882,"end":1309,"type":969},285,{"type":665,"text":1311,"spans":1312,"direction":675},"Also, since we didn’t have a dedicated tool, we managed prices as best we could, partly by looking at competitors and partly based on demand. It was a continuous process of checking and changing rates. The problem was that this created much more work for us. In quiet periods we could manage it, but in high season it cost us a huge amount of time.”",[1313],{"start":882,"end":1314,"type":969},349,"card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac",{"variation":32,"version":67,"items":1317,"primary":1318,"id":1341,"slice_type":958,"slice_label":5},[],{"text":1319},[1320,1325,1330,1333],{"type":665,"text":1321,"spans":1322,"direction":675},"When the team reviewed the results of the first season, they realized that profit margins were far below expectations.",[1323],{"start":1030,"end":1324,"type":944},117,{"type":665,"text":1326,"spans":1327,"direction":675},"At that point, La Favorita understood that simply replacing the tools would not be enough. What they needed was a partner who could help them completely rethink both operations and sales strategy.",[1328],{"start":1329,"end":1275,"type":944},112,{"type":935,"text":1331,"spans":1332,"direction":675},"The solutions",[],{"type":665,"text":1334,"spans":1335,"direction":675},"La Favorita turned to Smartness, which, after a careful assessment of the property, proposed activating Smartresults: the results-based model that provides not only software, but also a dedicated team managing both strategy and operations end to end, activating all the key levers for growth.",[1336,1338],{"start":1337,"end":1170,"type":944},104,{"start":1339,"end":1340,"type":944},186,292,"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":67,"items":1343,"primary":1344,"id":1357,"slice_type":971,"slice_label":5},[],{"title":1345,"description":1346},[],[1347,1352],{"type":665,"text":1348,"spans":1349,"direction":675},"“Before taking over La Favorita, one of the owners had run a car dealership and was already used to a management culture built around goals. That is why, when the Smartresults model was proposed to us, accepting it felt natural: being able to share goals in a win-win logic was the decisive factor.",[1350],{"start":882,"end":1351,"type":969},298,{"type":665,"text":1353,"spans":1354,"direction":675},"We also knew we wanted to do revenue management, but we did not have the time or the resources to build everything from scratch. With the Smartresults team, we set up a clear and transparent model, and from day one we felt supported and reassured.”",[1355],{"start":882,"end":1356,"type":969},248,"card_highlight$93f272e3-2e90-49f3-b228-90b0c31dfbd1",{"variation":32,"version":67,"items":1359,"primary":1360,"id":1462,"slice_type":958,"slice_label":5},[],{"text":1361},[1362,1365,1371,1382,1390,1393,1398,1403,1408,1410,1413,1418,1426,1441,1455,1459],{"type":665,"text":1363,"spans":1364,"direction":675},"The Smartresults team started with a detailed analysis of the property’s distribution and sales flows. The initial review showed that:",[],{"type":1366,"text":1367,"spans":1368,"direction":675},"list-item","OTAs accounted for 52%",[1369],{"start":882,"end":1370,"type":944},4,{"type":1366,"text":1372,"spans":1373,"direction":675},"offline direct bookings were solid at 38%, but not yet strong enough to have a decisive impact on the final result",[1374,1376,1379],{"start":882,"end":1375,"type":944},7,{"start":1377,"end":1378,"type":944},8,14,{"start":1380,"end":1381,"type":944},15,23,{"type":1366,"text":1383,"spans":1384,"direction":675},"the booking engine contributed only marginally, at 10%",[1385,1387],{"start":1370,"end":1386,"type":944},11,{"start":1388,"end":1389,"type":944},12,18,{"type":665,"text":1391,"spans":1392,"direction":675},"The priorities were therefore to increase total revenue and strengthen the direct channel, especially on the digital side. To achieve this, Smartresults structured coordinated work across three areas:",[],{"type":665,"text":1394,"spans":1395,"direction":675},"The first was pricing, with Smartpricing Ultra, to improve average room value, respond more precisely to demand, and distribute availability more effectively.",[1396],{"start":1378,"end":1397,"type":944},21,{"type":665,"text":1399,"spans":1400,"direction":675},"The second was direct sales management, with Smartcrs, which made it possible to handle inquiries and negotiations in a more organized way, increasing quote conversion rates.",[1401],{"start":1380,"end":1402,"type":944},38,{"type":665,"text":1404,"spans":1405,"direction":675},"The third was the website and booking engine revamp, with Smartsite Ultra, to strengthen the website as a sales channel and make the booking path more effective.",[1406],{"start":1389,"end":1407,"type":944},51,{"type":935,"text":1060,"spans":1409,"direction":675},[],{"type":665,"text":1411,"spans":1412,"direction":675},"In one year with Smartresults, La Favorita achieved significant growth not only in revenue, but also in the quality of its distribution and in its ability to generate more value through direct channels. The work carried out helped make the property commercially stronger, with a more balanced mix and a more efficient way of operating.",[],{"type":1069,"text":1414,"spans":1415,"direction":675},"Direct and intermediary revenue: more structured growth",[1416],{"start":882,"end":1417,"type":944},55,{"type":665,"text":1419,"spans":1420,"direction":675},"Total revenue increased by +43% in one year, while ADR rose by +7%. These numbers become even more meaningful when you look at how that growth was distributed:",[1421,1424],{"start":1422,"end":1423,"type":944},27,31,{"start":1257,"end":1425,"type":944},66,{"type":665,"text":1427,"spans":1428,"direction":675},"Revenue from direct bookings grew by +61%, with the booking engine increasing by more than 200% and becoming the main driver of direct channel growth. 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They immediately saw what Is Cheas could become and the potential it had.",[1523],{"start":882,"end":1524,"type":969},149,{"dimensions":1526,"alt":1517,"copyright":5,"url":1528,"id":1529,"edit":1530},{"width":1202,"height":1527},576,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FagXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress","agXdHKYofJOwHQDi",{"x":882,"y":882,"zoom":883,"background":884},{"id":1208,"type":887,"tags":1532,"lang":14,"slug":1210,"first_publication_date":1211,"last_publication_date":1211,"uid":1210,"data":1533,"link_type":24,"key":1213,"isBroken":34},[],{"label":244},{"id":1215,"type":895,"tags":1535,"lang":14,"slug":1217,"first_publication_date":1218,"last_publication_date":1219,"uid":1220,"data":1536,"link_type":24,"key":1222,"isBroken":34},[],{"label":302},{"id":904,"type":905,"tags":1538,"lang":14,"slug":907,"first_publication_date":908,"last_publication_date":909,"uid":910,"data":1539,"link_type":24,"key":1226,"isBroken":34},[],{"label":912},[1541],{"type":665,"text":1542,"spans":1543,"direction":675},"San Vero Milis, Italy",[],[1545],{"type":665,"text":1546,"spans":1547,"direction":675},"12",[],[1549,1551,1553],{"value":1550,"label":925},"+131%",{"value":1552,"label":1240},"+13%",{"value":1554,"label":1555},"+109%","Direct bookings",[1557,1593,1607,1685,1695,1786],{"variation":32,"version":67,"items":1558,"primary":1559,"id":1299,"slice_type":958,"slice_label":5},[],{"text":1560},[1561,1563,1569,1583,1588,1590],{"type":935,"text":1250,"spans":1562,"direction":675},[],{"type":665,"text":1564,"spans":1565,"direction":675},"Is Cheas is a luxury agriturismo located in the countryside near San Vero Milis, in west-central Sardinia, not far from the beaches of the Sinis peninsula. Founded by Francesca Ledda, it began as a sustainable farming business and a hospitality project built with respect for the environment, traditional Sardinian architecture, and the identity of the local area.",[1566],{"start":1567,"end":1568,"type":944},198,253,{"type":665,"text":1570,"spans":1571,"direction":675},"The property welcomes couples and families and has gradually expanded its offering over the years. What started with four pinnetti, accommodations inspired by ancient local shepherd shelters, later grew to include six lodges, all with private gardens and pools.",[1572,1574,1577,1580],{"start":1324,"end":1573,"type":944},121,{"start":1575,"end":1576,"type":944},122,130,{"start":1578,"end":1579,"type":944},214,217,{"start":1581,"end":1582,"type":944},218,224,{"type":665,"text":1584,"spans":1585,"direction":675},"Alongside hospitality, Is Cheas has also developed a high-end ecosystem of experiences and gastronomy. Its restaurant, which is also open to outside guests, is one of its most distinctive elements. The property also offers certified Sardinian grape production, with the wine made by a local winery, vineyard tours and tastings, cooking classes, horseback rides, and a spa area with massages and treatments.",[1586],{"start":1283,"end":1587,"type":944},101,{"type":935,"text":1289,"spans":1589,"direction":675},[],{"type":665,"text":1591,"spans":1592,"direction":675},"Is Cheas is a sophisticated project with a strong identity and a clear vision. That is why, when Francesca turned to Smartness, she was not simply looking for a tool to increase bookings and profitability.",[],{"variation":32,"version":67,"items":1594,"primary":1595,"id":1315,"slice_type":971,"slice_label":5},[],{"title":1596,"description":1597},[],[1598,1603],{"type":665,"text":1599,"spans":1600,"direction":675},"“We needed someone who believed in the project together with us, and the Smartness team immediately saw what Is Cheas could become and the potential it had. That is not something to take for granted.",[1601],{"start":882,"end":1602,"type":969},199,{"type":665,"text":1604,"spans":1605,"direction":675},"Ours is a property unlike others in Sardinia, and it promotes a new vision of the luxury travel experience. We needed to make ourselves known, but we also wanted someone who could help us tell our story in the right way.”",[1606],{"start":882,"end":1107,"type":969},{"variation":32,"version":67,"items":1608,"primary":1609,"id":1341,"slice_type":958,"slice_label":5},[],{"text":1610},[1611,1619,1621,1624,1628,1634,1639,1645,1653,1656,1666,1673,1679],{"type":665,"text":1612,"spans":1613,"direction":675},"So the request to Smartness came from this dual need: on one side, to grow commercially by increasing direct bookings and reaching the right target guests; on the other, to protect and strengthen the brand’s identity.",[1614,1617,1618],{"start":1615,"end":1616,"type":944},70,74,{"start":1030,"end":1031,"type":944},{"start":1268,"end":1451,"type":944},{"type":935,"text":996,"spans":1620,"direction":675},[],{"type":665,"text":1622,"spans":1623,"direction":675},"When the Smartness team carried out a detailed analysis of Is Cheas’s performance data in 2023, they found a business with an already positive foundation, including a strong share of direct bookings and a healthy overall balance:",[],{"type":1366,"text":1625,"spans":1626,"direction":675},"OTAs accounted for 24%",[1627],{"start":882,"end":1370,"type":944},{"type":1366,"text":1629,"spans":1630,"direction":675},"offline direct bookings represented 49%",[1631,1632,1633],{"start":882,"end":1375,"type":944},{"start":1377,"end":1378,"type":944},{"start":1380,"end":1381,"type":944},{"type":1366,"text":1635,"spans":1636,"direction":675},"the booking engine contributed 27%",[1637,1638],{"start":1370,"end":1386,"type":944},{"start":1388,"end":1389,"type":944},{"type":665,"text":1640,"spans":1641,"direction":675},"What Is Cheas was missing was a step change: an integrated strategy capable of capturing demand more effectively, growing the booking engine, and supporting long-term, well-structured business development.",[1642],{"start":1643,"end":1644,"type":944},45,205,{"type":665,"text":1646,"spans":1647,"direction":675},"For this reason, Smartness proposed that Francesca activate Smartresults, the results-based model that combines software, specialist consulting, and operational management in one single growth project, with a variable commission based on the results actually achieved.",[1648,1650],{"start":1434,"end":1649,"type":944},72,{"start":1651,"end":1652,"type":944},78,98,{"type":665,"text":1654,"spans":1655,"direction":675},"Smartresults then set up coordinated work across four areas:",[],{"type":1657,"text":1658,"spans":1659,"direction":675},"o-list-item","Digital experience, with Smartsite Ultra, which completely redesigned the website to better express the Is Cheas brand story and support the user journey through to booking.",[1660,1661,1663],{"start":882,"end":1389,"type":944},{"start":1662,"end":670,"type":944},25,{"start":1664,"end":1665,"type":944},35,40,{"type":1657,"text":1667,"spans":1668,"direction":675},"Revenue management, with Smartpricing Ultra, to optimize rates, better interpret demand windows, and increase the property’s ability to capitalize on its positioning.",[1669,1670,1671],{"start":882,"end":1389,"type":944},{"start":1662,"end":1430,"type":944},{"start":1402,"end":1672,"type":944},43,{"type":1657,"text":1674,"spans":1675,"direction":675},"Direct channel, with Smartcrs, to manage inquiries and negotiations more effectively, improve conversion rates, and strengthen the role of the booking engine within the distribution mix.",[1676,1677],{"start":882,"end":1378,"type":944},{"start":1397,"end":1678,"type":944},29,{"type":1657,"text":1680,"spans":1681,"direction":675},"Demand generation, with SmartadsUltra, to reach users with high booking intent and support direct channel growth through targeted campaigns.",[1682,1683],{"start":882,"end":669,"type":944},{"start":1684,"end":1430,"type":944},24,{"variation":32,"version":67,"items":1686,"primary":1687,"id":1357,"slice_type":971,"slice_label":5},[],{"title":1688,"description":1689},[],[1690],{"type":665,"text":1691,"spans":1692,"direction":675},"“We started first with the website and then added the other services. I realized that they are all interconnected and complementary. If they are not used as a whole, they cannot deliver the expected results.”",[1693],{"start":882,"end":1694,"type":969},208,{"variation":32,"version":67,"items":1696,"primary":1697,"id":1462,"slice_type":958,"slice_label":5},[],{"text":1698},[1699,1701,1704,1708,1715,1718,1724,1731,1734,1739,1745,1747,1752,1758,1761,1765,1769,1771,1776,1780],{"type":935,"text":1060,"spans":1700,"direction":675},[],{"type":665,"text":1702,"spans":1703,"direction":675},"With Smartresults, Is Cheas built a growth trajectory that strengthened and accelerated over time: the first major jump came after one year, in 2024, followed by a second acceleration in 2025.",[],{"type":1069,"text":1705,"spans":1706,"direction":675},"Revenue and ADR: steady growth",[1707],{"start":882,"end":1123,"type":944},{"type":665,"text":1709,"spans":1710,"direction":675},"Between 2023 and 2025, Is Cheas recorded revenue growth of +131% and an increase in overall average ADR of +13%.",[1711,1713],{"start":1066,"end":1712,"type":944},64,{"start":1714,"end":942,"type":944},107,{"type":665,"text":1716,"spans":1717,"direction":675},"More specifically:",[],{"type":1366,"text":1719,"spans":1720,"direction":675},"in 2024, revenue grew by +62% and ADR by +6%",[1721,1722],{"start":1662,"end":1678,"type":944},{"start":1431,"end":1723,"type":944},44,{"type":1366,"text":1725,"spans":1726,"direction":675},"in 2025, revenue grew by a further +42% and ADR by +6%",[1727,1729],{"start":1664,"end":1728,"type":944},39,{"start":1407,"end":1730,"type":944},54,{"type":665,"text":1732,"spans":1733,"direction":675},"Growth therefore came not only from overall business volume, but also from the average value of each booking. Is Cheas sold more while also becoming more effective at capturing the full value of demand.",[],{"type":1069,"text":1735,"spans":1736,"direction":675},"Direct bookings: more control over distribution",[1737],{"start":882,"end":1738,"type":944},47,{"type":665,"text":1740,"spans":1741,"direction":675},"Over the same period, total direct bookings increased by +109%.",[1742],{"start":1743,"end":1744,"type":944},57,62,{"type":665,"text":1716,"spans":1746,"direction":675},[],{"type":1366,"text":1748,"spans":1749,"direction":675},"in 2024, direct bookings grew by +40%",[1750],{"start":1751,"end":1430,"type":944},33,{"type":1366,"text":1753,"spans":1754,"direction":675},"in 2025, they grew by a further +50%",[1755],{"start":1756,"end":1757,"type":944},32,36,{"type":665,"text":1759,"spans":1760,"direction":675},"The growth path therefore did not concern total revenue alone, but also the property’s ability to generate more bookings through its own channels, steadily strengthening the direct channel over time.",[],{"type":1069,"text":1762,"spans":1763,"direction":675},"Booking engine and conversion",[1764],{"start":882,"end":1678,"type":944},{"type":665,"text":1766,"spans":1767,"direction":675},"The booking engine was the strongest-performing lever of all: between 2023 and 2025, it recorded growth of +278%.",[1768],{"start":1714,"end":1329,"type":944},{"type":665,"text":1716,"spans":1770,"direction":675},[],{"type":1366,"text":1772,"spans":1773,"direction":675},"in 2024, it grew by +94%",[1774],{"start":1775,"end":1684,"type":944},20,{"type":1366,"text":1777,"spans":1778,"direction":675},"in 2025, it grew by a further +95%",[1779],{"start":1123,"end":670,"type":944},{"type":665,"text":1781,"spans":1782,"direction":675},"This was paired with an improvement in conversion rate, which reached 46%: almost one inquiry out of two turned into a booking.",[1783,1784],{"start":1615,"end":1485,"type":944},{"start":1030,"end":1785,"type":944},127,{"variation":32,"version":67,"items":1787,"primary":1788,"id":1478,"slice_type":971,"slice_label":5},[],{"title":1789,"description":1790},[],[1791,1796],{"type":665,"text":1792,"spans":1793,"direction":675},"“By working on an aligned project, where revenue, marketing, positioning, and market selection are all managed hand in hand, we achieved not only an increase in ADR and bookings, but also an improvement in conversion rate. ",[1794],{"start":882,"end":1795,"type":969},223,{"type":665,"text":1797,"spans":1798,"direction":675},"That means we are speaking to the right target audience. I think this is the real strength of Smartresults: having professionals who work in sync with each other.”",[1799],{"start":882,"end":1800,"type":969},163,"Smartness reviews: Is Cheas (San Vero Milis, Italy) - Case study | Smartness","Read the case study of Is Cheas (San Vero Milis, Italy) and discover their experience with Smartness.",{"dimensions":1804,"alt":5,"copyright":5,"url":1805,"id":1529,"edit":1806},{"width":1145,"height":1146},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FagXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress&rect=0,19,1024,538&w=2400&h=1260",{"x":882,"y":1807,"zoom":883,"background":884},19,[1809],{"variation":32,"version":67,"items":1810,"primary":1811,"id":1499,"slice_type":1166,"slice_label":5},[],{"icon":5,"title":1812,"description":1815,"link":1818},[1813],{"type":665,"text":1156,"spans":1814,"direction":675},[],[1816],{"type":665,"text":1160,"spans":1817,"direction":675},[],{"id":640,"type":56,"tags":1819,"lang":14,"slug":642,"first_publication_date":643,"last_publication_date":644,"uid":645,"url":646,"link_type":24,"key":1498,"isBroken":34,"text":648},[],[],"3f9f504","All Rights Reserved",1781278368769]