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The first documented mention dates back to 1401, and today the property is run by the Mair family in its fifth generation.",[929,933,936,939,942],{"start":930,"end":931,"type":932},39,54,"strong",{"start":934,"end":935,"type":932},55,59,{"start":937,"end":938,"type":932},60,61,{"start":940,"end":941,"type":932},62,66,{"start":943,"end":944,"type":932},67,74,{"type":655,"text":946,"spans":947,"direction":665},"Guest accommodation began in the 1920s, initially with the rental of individual rooms. Over time, this developed into a bed and breakfast with traditional rooms in the farmhouse. In 2009, two modern apartments were added in the newly built residential and farm building.",[948,951,954,957],{"start":949,"end":950,"type":932},119,160,{"start":952,"end":953,"type":932},188,191,{"start":955,"end":956,"type":932},192,198,{"start":958,"end":959,"type":932},199,209,{"type":655,"text":961,"spans":962,"direction":665},"Today, Prairerhof includes ten double rooms, three single rooms, and two apartments. The offer combines farming tradition, personal hospitality, and modern relaxation features such as a pool, panoramic whirlpool terrace, and sauna in the vineyard.",[],{"type":655,"text":964,"spans":965,"direction":665},"Around 90% of guests come from Germany, complemented by guests from Switzerland, Italy, and the surrounding regions. The property is open almost year-round, with short closures during lower-demand periods.",[],{"type":923,"text":967,"spans":968,"direction":665},"The challenge",[],{"type":655,"text":970,"spans":971,"direction":665},"When Thomas Mair had the opportunity to take over the business at a young age, he saw pricing as one of the biggest levers for developing Prairerhof further. The surrounding area includes many comparable guesthouses, some of which are still managed in a very traditional way. For him, this represented an opportunity.",[972],{"start":973,"end":974,"type":932},86,137,"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83","rich_text",{"variation":32,"version":67,"items":978,"primary":979,"id":988,"slice_type":989,"slice_label":5},[],{"title":980,"description":981},[],[982],{"type":655,"text":983,"spans":984,"direction":665},"“There are many similar guesthouses in our area, often run by older generations. I was able to take over the business early, and I always saw pricing as the biggest lever.”",[985],{"start":869,"end":986,"type":987},172,"em","card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac","card_highlight",{"variation":32,"version":67,"items":991,"primary":992,"id":1000,"slice_type":976,"slice_label":5},[],{"text":993},[994],{"type":655,"text":995,"spans":996,"direction":665},"Before Smartpricing, Prairerhof worked with classic seasonal periods and fixed rates. The structure was easy to manage, but not very flexible. Especially when demand was high, the team lacked both the confidence and the basis to develop prices more deliberately.",[997],{"start":998,"end":999,"type":932},185,243,"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":67,"items":1002,"primary":1003,"id":1011,"slice_type":989,"slice_label":5},[],{"title":1004,"description":1005},[],[1006],{"type":655,"text":1007,"spans":1008,"direction":665},"“At the beginning, it was mainly about having the courage to raise prices at all. You always ask yourself: Will it work? Will guests accept it?”",[1009],{"start":869,"end":1010,"type":987},144,"card_highlight$93f272e3-2e90-49f3-b228-90b0c31dfbd1",{"variation":32,"version":67,"items":1013,"primary":1014,"id":1021,"slice_type":976,"slice_label":5},[],{"text":1015},[1016],{"type":655,"text":1017,"spans":1018,"direction":665},"The property also has a strong base of returning guests. For this reason, it was important not to simply impose price changes, but to guide them in a way guests could understand: those who travel flexibly can choose lower-priced periods, while those booking the most requested dates pay a rate that better reflects demand.",[1019],{"start":1020,"end":934,"type":932},24,"rich_text$60315ea4-b2fc-433f-9a5a-3c7344525abf",{"variation":32,"version":67,"items":1023,"primary":1024,"id":1032,"slice_type":989,"slice_label":5},[],{"title":1025,"description":1026},[],[1027],{"type":655,"text":1028,"spans":1029,"direction":665},"“We explained to our regular guests: if you are flexible, choose periods outside the peak dates. Then we can also offer you different prices.”",[1030],{"start":869,"end":1031,"type":987},142,"card_highlight$1ab5e9ee-0c91-4166-b08a-ad2c781db973",{"variation":32,"version":67,"items":1034,"primary":1035,"id":1043,"slice_type":976,"slice_label":5},[],{"text":1036},[1037,1040],{"type":923,"text":1038,"spans":1039,"direction":665},"The solution",[],{"type":655,"text":1041,"spans":1042,"direction":665},"Prairerhof introduced Smartpricing in September 2022. For Thomas Mair, this step was part of a broader mindset: exploring new possibilities early instead of waiting until everyone else was already using them.",[],"rich_text$f4e4ddb8-af4b-4ba5-bb42-98e78d0579ea",{"variation":32,"version":67,"items":1045,"primary":1046,"id":1054,"slice_type":989,"slice_label":5},[],{"title":1047,"description":1048},[],[1049],{"type":655,"text":1050,"spans":1051,"direction":665},"“I have always done a lot of research online and looked at what options were available. With Smartpricing, I was convinced by the product right away and saw an opportunity.”",[1052],{"start":869,"end":1053,"type":987},173,"card_highlight$32c7cf58-6d5a-4571-81a6-a4aff7b12df5",{"variation":32,"version":67,"items":1056,"primary":1057,"id":1062,"slice_type":976,"slice_label":5},[],{"text":1058},[1059],{"type":655,"text":1060,"spans":1061,"direction":665},"The starting point was the property’s existing pricing structure. During the first months, Prairerhof worked with tighter parameters to build trust in the new logic. With each season, however, the system gained more property-specific data: booking behavior, demand patterns, occupancy, and price reactions.",[],"rich_text$ed3e1139-a362-42b1-9c6b-12297d78161a",{"variation":32,"version":67,"items":1064,"primary":1065,"id":1073,"slice_type":989,"slice_label":5},[],{"title":1066,"description":1067},[],[1068],{"type":655,"text":1069,"spans":1070,"direction":665},"“At the beginning, we started with a very strict table. By now, the algorithm has much more experience and can contribute much better.”",[1071],{"start":869,"end":1072,"type":987},135,"card_highlight$6b6b6804-7222-457f-a0b0-3094410ef800",{"variation":32,"version":67,"items":1075,"primary":1076,"id":1081,"slice_type":976,"slice_label":5},[],{"text":1077},[1078],{"type":655,"text":1079,"spans":1080,"direction":665},"For the property, switching to Smartpricing mainly meant learning to think about its pricing structure step by step in a different way.",[],"rich_text$7c3801aa-05c0-472b-97a7-6e5b65eb01a1",{"variation":32,"version":67,"items":1083,"primary":1084,"id":1092,"slice_type":989,"slice_label":5},[],{"title":1085,"description":1086},[],[1087],{"type":655,"text":1088,"spans":1089,"direction":665},"“We slowly started to steer things and realized that the high season was getting longer, while the price structure was improving at the same time.”",[1090],{"start":869,"end":1091,"type":987},147,"card_highlight$78de150a-5a44-49e0-a35e-de241c162763",{"variation":32,"version":67,"items":1094,"primary":1095,"id":1112,"slice_type":976,"slice_label":5},[],{"text":1096},[1097],{"type":655,"text":1098,"spans":1099,"direction":665},"Today, Prairerhof also uses Smartpricing Premium. The service adds regular personal consulting to the software: a Smartness Revenue Manager analyzes performance together with the property, reviews settings, and helps continuously optimize the pricing strategy.",[1100,1103,1106,1109],{"start":1101,"end":1102,"type":932},28,40,{"start":1104,"end":1105,"type":932},41,48,{"start":1107,"end":1108,"type":932},75,83,{"start":1110,"end":1111,"type":932},84,94,"rich_text$90416cca-9a2d-4e68-ad37-ec5ea8cfc61c",{"variation":32,"version":67,"items":1114,"primary":1115,"id":1122,"slice_type":989,"slice_label":5},[],{"title":1116,"description":1117},[],[1118],{"type":655,"text":1119,"spans":1120,"direction":665},"“At the moment, the bigger problem is lack of time. That’s why I decided to add this service: once a month, we set aside time to think about it properly, look into the system, optimize, and adjust.”",[1121],{"start":869,"end":956,"type":987},"card_highlight$62d23fa7-e47d-4a3e-9e09-8baf0e54ed4e",{"variation":32,"version":67,"items":1124,"primary":1125,"id":1130,"slice_type":976,"slice_label":5},[],{"text":1126},[1127],{"type":655,"text":1128,"spans":1129,"direction":665},"This support is especially important in the pre- and post-season.",[],"rich_text$9c770de5-b093-4289-a3d8-f2378530e3c2",{"variation":32,"version":67,"items":1132,"primary":1133,"id":1141,"slice_type":989,"slice_label":5},[],{"title":1134,"description":1135},[],[1136],{"type":655,"text":1137,"spans":1138,"direction":665},"“In high season, it’s not that difficult anymore; it runs. It’s more important in the pre- and post-season, where you need to start more flexibly and then increase prices more deliberately.”",[1139],{"start":869,"end":1140,"type":987},190,"card_highlight$98ffa49d-9995-40ed-9bd7-5dd18c26e901",{"variation":32,"version":67,"items":1143,"primary":1144,"id":1155,"slice_type":976,"slice_label":5},[],{"text":1145},[1146,1149],{"type":923,"text":1147,"spans":1148,"direction":665},"The results",[],{"type":655,"text":1150,"spans":1151,"direction":665},"Since introducing Smartpricing, not only has Prairerhof’s pricing strategy improved, but so has the way the team looks at the business.",[1152],{"start":1153,"end":1154,"type":932},96,134,"rich_text$8950e468-1e41-4c4b-ba5d-83c7bf635239",{"variation":32,"version":67,"items":1157,"primary":1158,"id":1166,"slice_type":989,"slice_label":5},[],{"title":1159,"description":1160},[],[1161],{"type":655,"text":1162,"spans":1163,"direction":665},"“Before, 100% occupancy was the goal. Today, I would say: better 85 or 95% occupancy, but at a better price. That way, quality can also improve in every respect.”",[1164],{"start":869,"end":1165,"type":987},162,"card_highlight$396290db-cfe2-426f-8be5-3ce3dd7b7d40",{"variation":32,"version":67,"items":1168,"primary":1169,"id":1201,"slice_type":976,"slice_label":5},[],{"text":1170},[1171,1182,1186,1189,1192,1195,1198],{"type":655,"text":1172,"spans":1173,"direction":665},"The numbers clearly show this development. Between 2022 and 2025, revenue increased by around 42%. ADR rose from €116.25 to €138.19 in the same period, an increase of almost 19%. Average occupancy increased by 3 percentage points.",[1174,1176,1179],{"start":1111,"end":1175,"type":932},97,{"start":1177,"end":1178,"type":932},174,177,{"start":1180,"end":1181,"type":932},210,229,{"type":1183,"text":1184,"spans":1185,"direction":665},"heading3","More revenue through a better pricing structure",[],{"type":655,"text":1187,"spans":1188,"direction":665},"The revenue increase shows that Smartpricing helped Prairerhof make better use of existing demand potential. Prices were not simply raised across the board, but adjusted more closely to demand, timing, and occupancy.",[],{"type":1183,"text":1190,"spans":1191,"direction":665},"A longer high season",[],{"type":655,"text":1193,"spans":1194,"direction":665},"One important effect was the ability to steer demand more effectively across different periods. 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The restaurant, previously closed, was reopened and made accessible to guests outside the hotel as well.",[1366,1369],{"start":1367,"end":1368,"type":932},49,52,{"start":1370,"end":1371,"type":932},53,76,{"type":655,"text":1373,"spans":1374,"direction":665},"The goal was to enhance the hotel, attract more guests, and increase profitability.",[],{"type":923,"text":1376,"spans":1377,"direction":665},"The request",[],{"type":655,"text":1379,"spans":1380,"direction":665},"When they took over La Favorita, the owners already had experience in the restaurant business, but little familiarity with the hospitality sector. For that reason, they initially decided to keep the tech stack inherited from the previous ownership: PMS, booking engine, channel manager, and website.",[],{"type":655,"text":1382,"spans":1383,"direction":665},"After the first season, however, La Favorita realized that this setup was not enough to unlock the property’s full potential: the tools were basic, cumbersome, and required a high amount of manual work.",[1384],{"start":935,"end":1385,"type":932},124,{"variation":32,"version":67,"items":1387,"primary":1388,"id":988,"slice_type":989,"slice_label":5},[],{"title":1389,"description":1390},[],[1391,1396],{"type":655,"text":1392,"spans":1393,"direction":665},"“The PMS was very incomplete. It didn’t really support you with anything. There was no automation at all. Everything had to be changed manually. We couldn’t send emails directly, and we were spending hours writing quotes, while the website didn’t allow us to promote restaurant events.",[1394],{"start":869,"end":1395,"type":987},285,{"type":655,"text":1397,"spans":1398,"direction":665},"Also, since we didn’t have a dedicated tool, we managed prices as best we could, partly by looking at competitors and partly based on demand. It was a continuous process of checking and changing rates. The problem was that this created much more work for us. In quiet periods we could manage it, but in high season it cost us a huge amount of time.”",[1399],{"start":869,"end":1400,"type":987},349,{"variation":32,"version":67,"items":1402,"primary":1403,"id":1000,"slice_type":976,"slice_label":5},[],{"text":1404},[1405,1410,1415,1418],{"type":655,"text":1406,"spans":1407,"direction":665},"When the team reviewed the results of the first season, they realized that profit margins were far below expectations.",[1408],{"start":1107,"end":1409,"type":932},117,{"type":655,"text":1411,"spans":1412,"direction":665},"At that point, La Favorita understood that simply replacing the tools would not be enough. 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That is why, when the Smartresults model was proposed to us, accepting it felt natural: being able to share goals in a win-win logic was the decisive factor.",[1435],{"start":869,"end":1436,"type":987},298,{"type":655,"text":1438,"spans":1439,"direction":665},"We also knew we wanted to do revenue management, but we did not have the time or the resources to build everything from scratch. With the Smartresults team, we set up a clear and transparent model, and from day one we felt supported and reassured.”",[1440],{"start":869,"end":1441,"type":987},248,{"variation":32,"version":67,"items":1443,"primary":1444,"id":1540,"slice_type":976,"slice_label":5},[],{"text":1445},[1446,1449,1455,1466,1474,1477,1482,1487,1492,1494,1497,1501,1508,1520,1533,1537],{"type":655,"text":1447,"spans":1448,"direction":665},"The Smartresults team started with a detailed analysis of the property’s distribution and sales flows. 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The work carried out helped make the property commercially stronger, with a more balanced mix and a more efficient way of operating.",[],{"type":1183,"text":1498,"spans":1499,"direction":665},"Direct and intermediary revenue: more structured growth",[1500],{"start":869,"end":934,"type":932},{"type":655,"text":1502,"spans":1503,"direction":665},"Total revenue increased by +43% in one year, while ADR rose by +7%. These numbers become even more meaningful when you look at how that growth was distributed:",[1504,1507],{"start":1505,"end":1506,"type":932},27,31,{"start":1347,"end":941,"type":932},{"type":655,"text":1509,"spans":1510,"direction":665},"Revenue from direct bookings grew by +61%, with the booking engine increasing by more than 200% and becoming the main driver of direct channel growth. 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Founded by Francesca Ledda, it began as a sustainable farming business and a hospitality project built with respect for the environment, traditional Sardinian architecture, and the identity of the local area.",[1641],{"start":956,"end":1642,"type":932},253,{"type":655,"text":1644,"spans":1645,"direction":665},"The property welcomes couples and families and has gradually expanded its offering over the years. What started with four pinnetti, accommodations inspired by ancient local shepherd shelters, later grew to include six lodges, all with private gardens and pools.",[1646,1648,1651,1654],{"start":1409,"end":1647,"type":932},121,{"start":1649,"end":1650,"type":932},122,130,{"start":1652,"end":1653,"type":932},214,217,{"start":1655,"end":1656,"type":932},218,224,{"type":655,"text":1658,"spans":1659,"direction":665},"Alongside hospitality, Is Cheas has also developed a high-end ecosystem of experiences and gastronomy. Its restaurant, which is also open to outside guests, is one of its most distinctive elements. The property also offers certified Sardinian grape production, with the wine made by a local winery, vineyard tours and tastings, cooking classes, horseback rides, and a spa area with massages and treatments.",[1660],{"start":1370,"end":1661,"type":932},101,{"type":923,"text":1376,"spans":1663,"direction":665},[],{"type":655,"text":1665,"spans":1666,"direction":665},"Is Cheas is a sophisticated project with a strong identity and a clear vision. That is why, when Francesca turned to Smartness, she was not simply looking for a tool to increase bookings and profitability.",[],{"variation":32,"version":67,"items":1668,"primary":1669,"id":988,"slice_type":989,"slice_label":5},[],{"title":1670,"description":1671},[],[1672,1676],{"type":655,"text":1673,"spans":1674,"direction":665},"“We needed someone who believed in the project together with us, and the Smartness team immediately saw what Is Cheas could become and the potential it had. That is not something to take for granted.",[1675],{"start":869,"end":958,"type":987},{"type":655,"text":1677,"spans":1678,"direction":665},"Ours is a property unlike others in Sardinia, and it promotes a new vision of the luxury travel experience. We needed to make ourselves known, but we also wanted someone who could help us tell our story in the right way.”",[1679],{"start":869,"end":1680,"type":987},221,{"variation":32,"version":67,"items":1682,"primary":1683,"id":1000,"slice_type":976,"slice_label":5},[],{"text":1684},[1685,1693,1695,1698,1702,1708,1713,1719,1727,1730,1739,1746,1752],{"type":655,"text":1686,"spans":1687,"direction":665},"So the request to Smartness came from this dual need: on one side, to grow commercially by increasing direct bookings and reaching the right target guests; on the other, to protect and strengthen the brand’s identity.",[1688,1690,1692],{"start":1689,"end":944,"type":932},70,{"start":1107,"end":1691,"type":932},87,{"start":998,"end":1529,"type":932},{"type":923,"text":1038,"spans":1694,"direction":665},[],{"type":655,"text":1696,"spans":1697,"direction":665},"When the Smartness team carried out a detailed analysis of Is Cheas’s performance data in 2023, they found a business with an already positive foundation, including a strong share of direct bookings and a healthy overall balance:",[],{"type":1450,"text":1699,"spans":1700,"direction":665},"OTAs accounted for 24%",[1701],{"start":869,"end":1454,"type":932},{"type":1450,"text":1703,"spans":1704,"direction":665},"offline direct bookings represented 49%",[1705,1706,1707],{"start":869,"end":1459,"type":932},{"start":1461,"end":1462,"type":932},{"start":1464,"end":1465,"type":932},{"type":1450,"text":1709,"spans":1710,"direction":665},"the booking engine contributed 27%",[1711,1712],{"start":1454,"end":1470,"type":932},{"start":1472,"end":1473,"type":932},{"type":655,"text":1714,"spans":1715,"direction":665},"What Is Cheas was missing was a step change: an integrated strategy capable of capturing demand more effectively, growing the booking engine, and supporting long-term, well-structured business development.",[1716],{"start":1717,"end":1718,"type":932},45,205,{"type":655,"text":1720,"spans":1721,"direction":665},"For this reason, Smartness proposed that Francesca activate Smartresults, the results-based model that combines software, specialist consulting, and operational management in one single growth project, with a variable commission based on the results actually achieved.",[1722,1724],{"start":937,"end":1723,"type":932},72,{"start":1725,"end":1726,"type":932},78,98,{"type":655,"text":1728,"spans":1729,"direction":665},"Smartresults then set up coordinated work across four areas:",[],{"type":1731,"text":1732,"spans":1733,"direction":665},"o-list-item","Digital experience, with Smartsite Ultra, which completely redesigned the website to better express the Is Cheas brand story and support the user journey through to booking.",[1734,1735,1737],{"start":869,"end":1473,"type":932},{"start":1736,"end":660,"type":932},25,{"start":1738,"end":1102,"type":932},35,{"type":1731,"text":1740,"spans":1741,"direction":665},"Revenue management, with Smartpricing Ultra, to optimize rates, better interpret demand windows, and increase the property’s ability to capitalize on its positioning.",[1742,1743,1744],{"start":869,"end":1473,"type":932},{"start":1736,"end":1512,"type":932},{"start":1486,"end":1745,"type":932},43,{"type":1731,"text":1747,"spans":1748,"direction":665},"Direct channel, with Smartcrs, to manage inquiries and negotiations more effectively, improve conversion rates, and strengthen the role of the booking engine within the distribution mix.",[1749,1750],{"start":869,"end":1462,"type":932},{"start":1481,"end":1751,"type":932},29,{"type":1731,"text":1753,"spans":1754,"direction":665},"Demand generation, with SmartadsUltra, to reach users with high booking intent and support direct channel growth through targeted campaigns.",[1755,1756],{"start":869,"end":659,"type":932},{"start":1020,"end":1512,"type":932},{"variation":32,"version":67,"items":1758,"primary":1759,"id":1011,"slice_type":989,"slice_label":5},[],{"title":1760,"description":1761},[],[1762],{"type":655,"text":1763,"spans":1764,"direction":665},"“We started first with the website and then added the other services. I realized that they are all interconnected and complementary. If they are not used as a whole, they cannot deliver the expected results.”",[1765],{"start":869,"end":1766,"type":987},208,{"variation":32,"version":67,"items":1768,"primary":1769,"id":1540,"slice_type":976,"slice_label":5},[],{"text":1770},[1771,1773,1776,1781,1789,1792,1798,1803,1806,1811,1815,1817,1822,1828,1831,1835,1839,1841,1846,1850],{"type":923,"text":1147,"spans":1772,"direction":665},[],{"type":655,"text":1774,"spans":1775,"direction":665},"With Smartresults, Is Cheas built a growth trajectory that strengthened and accelerated over time: the first major jump came after one year, in 2024, followed by a second acceleration in 2025.",[],{"type":1183,"text":1777,"spans":1778,"direction":665},"Revenue and ADR: steady growth",[1779],{"start":869,"end":1780,"type":932},30,{"type":655,"text":1782,"spans":1783,"direction":665},"Between 2023 and 2025, Is Cheas recorded revenue growth of +131% and an increase in overall average ADR of +13%.",[1784,1786],{"start":935,"end":1785,"type":932},64,{"start":1787,"end":1788,"type":932},107,111,{"type":655,"text":1790,"spans":1791,"direction":665},"More specifically:",[],{"type":1450,"text":1793,"spans":1794,"direction":665},"in 2024, revenue grew by +62% and ADR by +6%",[1795,1796],{"start":1736,"end":1751,"type":932},{"start":1104,"end":1797,"type":932},44,{"type":1450,"text":1799,"spans":1800,"direction":665},"in 2025, revenue grew by a further +42% and ADR by +6%",[1801,1802],{"start":1738,"end":930,"type":932},{"start":1491,"end":931,"type":932},{"type":655,"text":1804,"spans":1805,"direction":665},"Growth therefore came not only from overall business volume, but also from the average value of each booking. Is Cheas sold more while also becoming more effective at capturing the full value of demand.",[],{"type":1183,"text":1807,"spans":1808,"direction":665},"Direct bookings: more control over distribution",[1809],{"start":869,"end":1810,"type":932},47,{"type":655,"text":1812,"spans":1813,"direction":665},"Over the same period, total direct bookings increased by +109%.",[1814],{"start":1261,"end":940,"type":932},{"type":655,"text":1790,"spans":1816,"direction":665},[],{"type":1450,"text":1818,"spans":1819,"direction":665},"in 2024, direct bookings grew by +40%",[1820],{"start":1821,"end":1512,"type":932},33,{"type":1450,"text":1823,"spans":1824,"direction":665},"in 2025, they grew by a further +50%",[1825],{"start":1826,"end":1827,"type":932},32,36,{"type":655,"text":1829,"spans":1830,"direction":665},"The growth path therefore did not concern total revenue alone, but also the property’s ability to generate more bookings through its own channels, steadily strengthening the direct channel over time.",[],{"type":1183,"text":1832,"spans":1833,"direction":665},"Booking engine and conversion",[1834],{"start":869,"end":1751,"type":932},{"type":655,"text":1836,"spans":1837,"direction":665},"The booking engine was the strongest-performing lever of all: between 2023 and 2025, it recorded growth of +278%.",[1838],{"start":1787,"end":1414,"type":932},{"type":655,"text":1790,"spans":1840,"direction":665},[],{"type":1450,"text":1842,"spans":1843,"direction":665},"in 2024, it grew by +94%",[1844],{"start":1845,"end":1020,"type":932},20,{"type":1450,"text":1847,"spans":1848,"direction":665},"in 2025, it grew by a further +95%",[1849],{"start":1780,"end":660,"type":932},{"type":655,"text":1851,"spans":1852,"direction":665},"This was paired with an improvement in conversion rate, which reached 46%: almost one inquiry out of two turned into a booking.",[1853,1854],{"start":1689,"end":1563,"type":932},{"start":1107,"end":1855,"type":932},127,{"variation":32,"version":67,"items":1857,"primary":1858,"id":1556,"slice_type":989,"slice_label":5},[],{"title":1859,"description":1860},[],[1861,1866],{"type":655,"text":1862,"spans":1863,"direction":665},"“By working on an aligned project, where revenue, marketing, positioning, and market selection are all managed hand in hand, we achieved not only an increase in ADR and bookings, but also an improvement in conversion rate. ",[1864],{"start":869,"end":1865,"type":987},223,{"type":655,"text":1867,"spans":1868,"direction":665},"That means we are speaking to the right target audience. I think this is the real strength of Smartresults: having professionals who work in sync with each other.”",[1869],{"start":869,"end":1870,"type":987},163,"Smartness reviews: Is Cheas (San Vero Milis, Italy) - Case study | Smartness","Read the case study of Is Cheas (San Vero Milis, Italy) and discover their experience with Smartness.",{"dimensions":1874,"alt":5,"copyright":5,"url":1875,"id":1605,"edit":1876},{"width":1235,"height":1236},"https://images.prismic.io/smartness/agXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress&rect=0,19,1024,538&w=2400&h=1260",{"x":869,"y":1877,"zoom":870,"background":871},19,[1879],{"variation":32,"version":67,"items":1880,"primary":1881,"id":1255,"slice_type":1256,"slice_label":5},[],{"icon":5,"title":1882,"description":1885,"link":1888},[1883],{"type":655,"text":1246,"spans":1884,"direction":665},[],[1886],{"type":655,"text":1250,"spans":1887,"direction":665},[],{"id":630,"type":56,"tags":1889,"lang":14,"slug":632,"first_publication_date":633,"last_publication_date":634,"uid":635,"url":636,"link_type":24,"key":1254,"isBroken":34,"text":638},[],[],"3f9f504","All Rights Reserved",1779368255283]