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You always get the best price for each guest and can maximize your revenue.",[],{"dimensions":863,"alt":856,"copyright":5,"url":866,"id":867,"edit":868},{"width":864,"height":865},384,202,"https://images.prismic.io/smartness/Z8rWjxsAHJWomOVA_LQ-HotelScherlin.png?auto=format,compress","Z8rWjxsAHJWomOVA",{"x":869,"y":869,"zoom":870,"background":871},0,1,"transparent",{"id":873,"type":874,"tags":875,"lang":14,"slug":876,"first_publication_date":877,"last_publication_date":877,"uid":876,"data":878,"link_type":24,"key":879,"isBroken":34},"Z7buZhAAACEAYTKo","case_study_category_use_case",[],"dynamic-pricing","2025-02-20T08:57:13+0000",{"label":329},"c52f3b60-83a3-4ca8-b476-36da223c6256",{"id":881,"type":882,"tags":883,"lang":14,"slug":884,"first_publication_date":885,"last_publication_date":886,"uid":887,"data":888,"link_type":24,"key":889,"isBroken":34},"Z7bvEBAAACMAYTPh","case_study_category_property_type",[],"hotels","2025-02-20T09:00:02+0000","2025-03-18T14:01:38+0000","hotel",{"label":302},"135ec3d8-53b0-4309-a8e6-e9c2e1c0c0ad",{"id":891,"type":892,"tags":893,"lang":14,"slug":894,"first_publication_date":895,"last_publication_date":895,"uid":894,"data":896,"link_type":24,"key":898,"isBroken":34},"Z7bvnxAAACQAYTTG","case_study_category_location",[],"rest-of-the-world","2025-02-20T09:02:25+0000",{"label":897},"Rest of the world","b0371320-02a0-4c3b-af4d-8be5451999e3",[900],{"type":655,"text":901,"spans":902,"direction":665},"St. Ulrich, Italy",[],[904],{"type":655,"text":905,"spans":906,"direction":665},"60",[],[908,911,914],{"value":909,"label":910},"+7%","Umsatz",{"value":912,"label":913},"+4%","Auslastung",{"value":912,"label":915},"ADR",[917],{"variation":32,"version":67,"items":918,"primary":919,"id":1153,"slice_type":1154,"slice_label":5},[],{"text":920},[921,925,928,931,934,937,940,943,946,949,952,955,958,961,964,967,970,972,975,978,981,984,986,989,992,995,998,1001,1004,1007,1010,1012,1015,1018,1021,1024,1027,1029,1032,1035,1038,1041,1044,1047,1050,1053,1056,1059,1061,1064,1067,1070,1073,1076,1078,1081,1084,1087,1090,1092,1095,1098,1101,1104,1107,1110,1112,1115,1118,1121,1124,1127,1130,1132,1135,1138,1141,1144,1147,1150],{"type":922,"text":923,"spans":924,"direction":665},"heading2","Tell us about your property.",[],{"type":655,"text":926,"spans":927,"direction":665},"My sister and I run Hotel Scherlin together with our parents – it’s now in its third generation.",[],{"type":655,"text":929,"spans":930,"direction":665},"We have 48 rooms in the main building, plus a chalet and additional vacation apartments. Altogether, that brings us to about 60 units, all managed with Smartpricing.",[],{"type":655,"text":932,"spans":933,"direction":665},"Our winter season runs from early December to early April, depending on the ski season. Summer kicks off in mid-May, and as one of the longest-operating properties in the area, we welcome guests all the way through mid-November.",[],{"type":655,"text":935,"spans":936,"direction":665},"Our hotel guests primarily come from the DACH region, while at the start of the year, we also see many visitors from Eastern Europe.",[],{"type":655,"text":938,"spans":939,"direction":665},"The vacation apartments attract a very international clientele, including guests from Israel and the U.S.",[],{"type":655,"text":941,"spans":942,"direction":665},"We work with Booking.com, which accounts for 30 to 40% of our bookings.",[],{"type":655,"text":944,"spans":945,"direction":665},"Direct bookings by phone or email make up less than 20%.",[],{"type":655,"text":947,"spans":948,"direction":665},"The rest comes through our channel manager, which connects not only to our website but also to a variety of regional booking portals.",[],{"type":655,"text":950,"spans":951,"direction":665},"People are often skeptical about dynamic pricing or AI. But no human can work as fast or take as many factors into account as necessary. Only software can calculate prices this accurately and effectively.",[],{"type":655,"text":953,"spans":954,"direction":665},"",[],{"type":922,"text":956,"spans":957,"direction":665},"Since when have you been using Smartpricing?",[],{"type":655,"text":959,"spans":960,"direction":665},"I first came across Smartpricing at a trade fair in South Tyrol.",[],{"type":655,"text":962,"spans":963,"direction":665},"I always keep an eye on where innovation is headed, and I find automation particularly exciting for our industry.",[],{"type":655,"text":965,"spans":966,"direction":665},"Once we decided to give Smartpricing a try, I sat down with our hotel software provider and IT team, and integrating Smartpricing was smooth and seamless.",[],{"type":655,"text":968,"spans":969,"direction":665},"We’ve been using it since March 2023.",[],{"type":655,"text":953,"spans":971,"direction":665},[],{"type":922,"text":973,"spans":974,"direction":665},"How did you handle pricing before Smartpricing?",[],{"type":655,"text":976,"spans":977,"direction":665},"We used a fixed price list, which we set up for the coming year.",[],{"type":655,"text":979,"spans":980,"direction":665},"At the end of each season, we’d manually compare our prices to occupancy levels to figure out where we had priced too high or too low.",[],{"type":655,"text":982,"spans":983,"direction":665},"But once the list was set, there wasn’t much we could change, and over the years, this led to inconsistent occupancy.",[],{"type":655,"text":953,"spans":985,"direction":665},[],{"type":922,"text":987,"spans":988,"direction":665},"What need or problem were you trying to solve?",[],{"type":655,"text":990,"spans":991,"direction":665},"We’ve always performed well, but we wanted to optimize one key area – occupancy.",[],{"type":655,"text":993,"spans":994,"direction":665},"With our price list, the gap between high and low season rates was too narrow. We never dared to set really high prices during peak times because we couldn’t adjust them later.",[],{"type":655,"text":996,"spans":997,"direction":665},"And during the low season, we often priced too low, yet still found ourselves overpriced on certain days.",[],{"type":655,"text":999,"spans":1000,"direction":665},"Take the second weekend in October, for example – that’s always a big event for us because of the Kastelruther Spatzen Festival. After that, though, we had to bridge three quieter weeks until All Saints’ Day.",[],{"type":655,"text":1002,"spans":1003,"direction":665},"It was always tricky to find the right price for that period.",[],{"type":655,"text":1005,"spans":1006,"direction":665},"Post-COVID, it became clear that we needed to be more flexible. Guests no longer book as far in advance as they used to – it’s more last-minute now. German tourists, for example, have shifted their travel patterns quite a bit.",[],{"type":655,"text":1008,"spans":1009,"direction":665},"For us, bookings today are heavily dependent on weather. We’re seeing inquiries coming in just three to four days ahead of arrival, no longer one to two months in advance like before.",[],{"type":655,"text":953,"spans":1011,"direction":665},[],{"type":922,"text":1013,"spans":1014,"direction":665},"What convinced you to start using Smartpricing?",[],{"type":655,"text":1016,"spans":1017,"direction":665},"I firmly believe you have to look ahead, and dynamic pricing is the future in our industry.",[],{"type":655,"text":1019,"spans":1020,"direction":665},"I first encountered dynamic pricing concepts at Tipworld or the Hotel trade fair in Bolzano.",[],{"type":655,"text":1022,"spans":1023,"direction":665},"It made perfect sense to me, so we decided to try Smartpricing – it had left a positive impression.",[],{"type":655,"text":1025,"spans":1026,"direction":665},"And now, after initial skepticism from staff and even other hotels in our vacation region like Val Gardena, it’s clear that this approach is catching on. Because, simply put, it works.",[],{"type":655,"text":953,"spans":1028,"direction":665},[],{"type":922,"text":1030,"spans":1031,"direction":665},"What results have you achieved with Smartpricing?",[],{"type":655,"text":1033,"spans":1034,"direction":665},"We’ve focused especially on improving occupancy because, compared to neighboring hotels that close in April, October, and November, we’re open much longer.",[],{"type":655,"text":1036,"spans":1037,"direction":665},"In a location like ours, January and February occupancy isn’t an issue. But there’s still a lot of untapped potential in the low season.",[],{"type":655,"text":1039,"spans":1040,"direction":665},"That’s where Smartpricing has really delivered – our low-season occupancy has been consistently strong, even excellent.",[],{"type":655,"text":1042,"spans":1043,"direction":665},"Looking ahead to next year, we’re already almost fully booked for January, February, July, and October.",[],{"type":655,"text":1045,"spans":1046,"direction":665},"We’ve also noticed a shift in our guests: In the past, people stayed a full week for sightseeing tours or hiking trips. Now, we’re seeing a younger crowd who stays for just three or four days but wants a premium experience – and they’re willing to pay more.",[],{"type":655,"text":1048,"spans":1049,"direction":665},"What’s great about Smartpricing is that it’s not afraid to push the rate higher for the last few rooms in January – and sure enough, someone always books them.",[],{"type":655,"text":1051,"spans":1052,"direction":665},"So our average daily rate has climbed nicely, which is a great added benefit.",[],{"type":655,"text":1054,"spans":1055,"direction":665},"For me, it’s also important to emphasize that Smartpricing works well for vacation hotels and for longer stays.",[],{"type":655,"text":1057,"spans":1058,"direction":665},"We have a large number of repeat guests, too.",[],{"type":655,"text":953,"spans":1060,"direction":665},[],{"type":922,"text":1062,"spans":1063,"direction":665},"And how do your regular guests react to dynamic pricing?",[],{"type":655,"text":1065,"spans":1066,"direction":665},"Honestly, they respond even better to it than to a fixed price list!",[],{"type":655,"text":1068,"spans":1069,"direction":665},"Because when they book a year in advance like they always have, they get a fantastic rate and feel appreciated and valued.",[],{"type":655,"text":1071,"spans":1072,"direction":665},"It’s with the last-minute guests where we can really maximize revenue.",[],{"type":655,"text":1074,"spans":1075,"direction":665},"So: Smartpricing is perfect even for vacation hotels.",[],{"type":655,"text":953,"spans":1077,"direction":665},[],{"type":922,"text":1079,"spans":1080,"direction":665},"Has Smartpricing helped you save time?",[],{"type":655,"text":1082,"spans":1083,"direction":665},"Absolutely – we’ve seen a big time savings. I no longer have to worry about maintaining a price list.",[],{"type":655,"text":1085,"spans":1086,"direction":665},"Before, it was always a back-and-forth. When it came time to set next year’s prices, everyone had a different opinion.",[],{"type":655,"text":1088,"spans":1089,"direction":665},"And now? If I ask my father what rate guests are currently paying, he wouldn’t know – because he trusts the software to handle it.",[],{"type":655,"text":953,"spans":1091,"direction":665},[],{"type":922,"text":1093,"spans":1094,"direction":665},"What do you like best about Smartpricing? What’s the biggest advantage for you?",[],{"type":655,"text":1096,"spans":1097,"direction":665},"First and foremost, the algorithm.",[],{"type":655,"text":1099,"spans":1100,"direction":665},"When I look at the current guest bookings, I can see they’ve paid very different rates – depending on when they booked and how long they’re staying.",[],{"type":655,"text":1102,"spans":1103,"direction":665},"That gives me a clear, concrete view of how Smartpricing works.",[],{"type":655,"text":1105,"spans":1106,"direction":665},"It’s the automation I value most. You always get the best price for each guest and can really maximize revenue.",[],{"type":655,"text":1108,"spans":1109,"direction":665},"Sometimes in September, we’ll tweak a few modifiers to fine-tune things, but otherwise, we don’t intervene anymore.",[],{"type":655,"text":953,"spans":1111,"direction":665},[],{"type":922,"text":1113,"spans":1114,"direction":665},"Smartpricing in one word?",[],{"type":655,"text":1116,"spans":1117,"direction":665},"Relaxing.",[],{"type":655,"text":1119,"spans":1120,"direction":665},"When a walk-in guest (or as we call them, a passerby) shows up, we don’t have to sit there debating, “What rate should we offer them?”",[],{"type":655,"text":1122,"spans":1123,"direction":665},"We just check the software and are consistently impressed by how well the prices are calculated.",[],{"type":655,"text":1125,"spans":1126,"direction":665},"It always fits, and we almost always book the room out.",[],{"type":655,"text":1128,"spans":1129,"direction":665},"I don’t need to step in – the system handles it all.",[],{"type":655,"text":953,"spans":1131,"direction":665},[],{"type":922,"text":1133,"spans":1134,"direction":665},"Would you ever go back to using a fixed price list?",[],{"type":655,"text":1136,"spans":1137,"direction":665},"No, definitely not.",[],{"type":655,"text":1139,"spans":1140,"direction":665},"People are always a bit skeptical about dynamic pricing or AI.",[],{"type":655,"text":1142,"spans":1143,"direction":665},"But no human could ever work as fast or process as many variables as needed. Only software can do that with such precision.",[],{"type":655,"text":1145,"spans":1146,"direction":665},"By the time I’d analyze occupancy trends and competitor data, it wouldn't even compare.",[],{"type":655,"text":1148,"spans":1149,"direction":665},"That’s why I believe you have to stay open to it. You can ease into it cautiously.",[],{"type":655,"text":1151,"spans":1152,"direction":665},"But once you experience the change, you won’t want to go back.",[],"rich_text$131e5b3e-550a-4552-9873-9c05cfc2dae6","rich_text","Smartness reviews: Hotel Scherlin (St. Ulrich, Italy) - Case study | Smartness","Read the case study of Hotel Scherlin (St. Ulrich, Italy) and discover their experience with Smartness.",{"dimensions":1158,"alt":856,"copyright":5,"url":1161,"id":1162,"edit":1163},{"width":1159,"height":1160},2400,1260,"https://images.prismic.io/smartness/Z8rWjhsAHJWomOU__HQ-HotelScherlin.png?auto=format%2Ccompress&w=2400&h=1260","Z8rWjhsAHJWomOU_",{"x":869,"y":869,"zoom":870,"background":871},[1165],{"variation":32,"version":67,"items":1166,"primary":1167,"id":1179,"slice_type":1180,"slice_label":5},[],{"icon":5,"title":1168,"description":1172,"link":1176},[1169],{"type":655,"text":1170,"spans":1171,"direction":665},"Every success story starts with a demo",[],[1173],{"type":655,"text":1174,"spans":1175,"direction":665},"See how Smartness can help you unlock the full potential of your property. 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It is a year-round hotel with 15 rooms, a restaurant, and a bar, for a total of 110 seats. Most guests come from Northern Europe, while the Italian market becomes more significant in August.",[1270,1274,1277,1280,1283],{"start":1271,"end":1272,"type":1273},26,63,"strong",{"start":1275,"end":1276,"type":1273},131,133,{"start":1278,"end":1279,"type":1273},134,139,{"start":1281,"end":1282,"type":1273},181,184,{"start":1284,"end":1285,"type":1273},185,190,{"type":655,"text":1287,"spans":1288,"direction":665},"When the team took over the hotel in 2024, they found a property that was still quite basic, both in its offer and in its organization, but with strong potential and plenty of room for improvement.",[1289],{"start":1290,"end":1291,"type":1273},145,196,{"type":655,"text":1293,"spans":1294,"direction":665},"In the first few months, the focus was mainly on the product and the service. Breakfast, which had initially been limited and self-service, was expanded. The restaurant, previously closed, was reopened and made accessible to guests outside the hotel as well.",[1295,1298],{"start":1296,"end":1297,"type":1273},49,52,{"start":1299,"end":1300,"type":1273},53,76,{"type":655,"text":1302,"spans":1303,"direction":665},"The goal was to enhance the hotel, attract more guests, and increase profitability.",[],{"type":922,"text":1305,"spans":1306,"direction":665},"The request",[],{"type":655,"text":1308,"spans":1309,"direction":665},"When they took over La Favorita, the owners already had experience in the restaurant business, but little familiarity with the hospitality sector. For that reason, they initially decided to keep the tech stack inherited from the previous ownership: PMS, booking engine, channel manager, and website.",[],{"type":655,"text":1311,"spans":1312,"direction":665},"After the first season, however, La Favorita realized that this setup was not enough to unlock the property’s full potential: the tools were basic, cumbersome, and required a high amount of manual work.",[1313],{"start":1314,"end":1315,"type":1273},59,124,"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83",{"variation":32,"version":67,"items":1318,"primary":1319,"id":1332,"slice_type":1333,"slice_label":5},[],{"title":1320,"description":1321},[],[1322,1327],{"type":655,"text":1323,"spans":1324,"direction":665},"“The PMS was very incomplete. It didn’t really support you with anything. There was no automation at all. Everything had to be changed manually. We couldn’t send emails directly, and we were spending hours writing quotes, while the website didn’t allow us to promote restaurant events.",[1325],{"start":869,"end":1326,"type":1213},285,{"type":655,"text":1328,"spans":1329,"direction":665},"Also, since we didn’t have a dedicated tool, we managed prices as best we could, partly by looking at competitors and partly based on demand. It was a continuous process of checking and changing rates. The problem was that this created much more work for us. In quiet periods we could manage it, but in high season it cost us a huge amount of time.”",[1330],{"start":869,"end":1331,"type":1213},349,"card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac","card_highlight",{"variation":32,"version":67,"items":1335,"primary":1336,"id":1361,"slice_type":1154,"slice_label":5},[],{"text":1337},[1338,1344,1349,1352],{"type":655,"text":1339,"spans":1340,"direction":665},"When the team reviewed the results of the first season, they realized that profit margins were far below expectations.",[1341],{"start":1342,"end":1343,"type":1273},75,117,{"type":655,"text":1345,"spans":1346,"direction":665},"At that point, La Favorita understood that simply replacing the tools would not be enough. What they needed was a partner who could help them completely rethink both operations and sales strategy.",[1347],{"start":1348,"end":1291,"type":1273},112,{"type":922,"text":1350,"spans":1351,"direction":665},"The solutions",[],{"type":655,"text":1353,"spans":1354,"direction":665},"La Favorita turned to Smartness, which, after a careful assessment of the property, proposed activating Smartresults: the results-based model that provides not only software, but also a dedicated team managing both strategy and operations end to end, activating all the key levers for growth.",[1355,1358],{"start":1356,"end":1357,"type":1273},104,116,{"start":1359,"end":1360,"type":1273},186,292,"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":67,"items":1363,"primary":1364,"id":1377,"slice_type":1333,"slice_label":5},[],{"title":1365,"description":1366},[],[1367,1372],{"type":655,"text":1368,"spans":1369,"direction":665},"“Before taking over La Favorita, one of the owners had run a car dealership and was already used to a management culture built around goals. 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They immediately saw what Is Cheas could become and the potential it had.",[1546],{"start":869,"end":1547,"type":1213},149,{"dimensions":1549,"alt":1540,"copyright":5,"url":1551,"id":1552,"edit":1553},{"width":1216,"height":1550},576,"https://images.prismic.io/smartness/agXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress","agXdHKYofJOwHQDi",{"x":869,"y":869,"zoom":870,"background":871},{"id":1222,"type":874,"tags":1555,"lang":14,"slug":1224,"first_publication_date":1225,"last_publication_date":1225,"uid":1224,"data":1556,"link_type":24,"key":1228,"isBroken":34},[],{"label":1227},{"id":881,"type":882,"tags":1558,"lang":14,"slug":884,"first_publication_date":885,"last_publication_date":886,"uid":887,"data":1559,"link_type":24,"key":1232,"isBroken":34},[],{"label":302},{"id":1234,"type":892,"tags":1561,"lang":14,"slug":1236,"first_publication_date":1237,"last_publication_date":1238,"uid":1239,"data":1562,"link_type":24,"key":1242,"isBroken":34},[],{"label":1241},[1564],{"type":655,"text":1565,"spans":1566,"direction":665},"San Vero Milis, Italy",[],[1568],{"type":655,"text":1569,"spans":1570,"direction":665},"12",[],[1572,1574,1576],{"value":1573,"label":1254},"+131%",{"value":1575,"label":915},"+13%",{"value":1577,"label":1227},"+109%",[1579,1615,1630,1710,1720,1812],{"variation":32,"version":67,"items":1580,"primary":1581,"id":1316,"slice_type":1154,"slice_label":5},[],{"text":1582},[1583,1585,1591,1605,1610,1612],{"type":922,"text":1265,"spans":1584,"direction":665},[],{"type":655,"text":1586,"spans":1587,"direction":665},"Is Cheas is a luxury agriturismo located in the countryside near San Vero Milis, in west-central Sardinia, not far from the beaches of the Sinis peninsula. Founded by Francesca Ledda, it began as a sustainable farming business and a hospitality project built with respect for the environment, traditional Sardinian architecture, and the identity of the local area.",[1588],{"start":1589,"end":1590,"type":1273},198,253,{"type":655,"text":1592,"spans":1593,"direction":665},"The property welcomes couples and families and has gradually expanded its offering over the years. What started with four pinnetti, accommodations inspired by ancient local shepherd shelters, later grew to include six lodges, all with private gardens and pools.",[1594,1596,1599,1602],{"start":1343,"end":1595,"type":1273},121,{"start":1597,"end":1598,"type":1273},122,130,{"start":1600,"end":1601,"type":1273},214,217,{"start":1603,"end":1604,"type":1273},218,224,{"type":655,"text":1606,"spans":1607,"direction":665},"Alongside hospitality, Is Cheas has also developed a high-end ecosystem of experiences and gastronomy. Its restaurant, which is also open to outside guests, is one of its most distinctive elements. The property also offers certified Sardinian grape production, with the wine made by a local winery, vineyard tours and tastings, cooking classes, horseback rides, and a spa area with massages and treatments.",[1608],{"start":1299,"end":1609,"type":1273},101,{"type":922,"text":1305,"spans":1611,"direction":665},[],{"type":655,"text":1613,"spans":1614,"direction":665},"Is Cheas is a sophisticated project with a strong identity and a clear vision. That is why, when Francesca turned to Smartness, she was not simply looking for a tool to increase bookings and profitability.",[],{"variation":32,"version":67,"items":1616,"primary":1617,"id":1332,"slice_type":1333,"slice_label":5},[],{"title":1618,"description":1619},[],[1620,1625],{"type":655,"text":1621,"spans":1622,"direction":665},"“We needed someone who believed in the project together with us, and the Smartness team immediately saw what Is Cheas could become and the potential it had. That is not something to take for granted.",[1623],{"start":869,"end":1624,"type":1213},199,{"type":655,"text":1626,"spans":1627,"direction":665},"Ours is a property unlike others in Sardinia, and it promotes a new vision of the luxury travel experience. We needed to make ourselves known, but we also wanted someone who could help us tell our story in the right way.”",[1628],{"start":869,"end":1629,"type":1213},221,{"variation":32,"version":67,"items":1631,"primary":1632,"id":1361,"slice_type":1154,"slice_label":5},[],{"text":1633},[1634,1643,1646,1649,1653,1659,1664,1670,1678,1681,1691,1698,1704],{"type":655,"text":1635,"spans":1636,"direction":665},"So the request to Smartness came from this dual need: on one side, to grow commercially by increasing direct bookings and reaching the right target guests; on the other, to protect and strengthen the brand’s identity.",[1637,1640,1642],{"start":1638,"end":1639,"type":1273},70,74,{"start":1342,"end":1641,"type":1273},87,{"start":1284,"end":1474,"type":1273},{"type":922,"text":1644,"spans":1645,"direction":665},"The solution",[],{"type":655,"text":1647,"spans":1648,"direction":665},"When the Smartness team carried out a detailed analysis of Is Cheas’s performance data in 2023, they found a business with an already positive foundation, including a strong share of direct bookings and a healthy overall balance:",[],{"type":1386,"text":1650,"spans":1651,"direction":665},"OTAs accounted for 24%",[1652],{"start":869,"end":1390,"type":1273},{"type":1386,"text":1654,"spans":1655,"direction":665},"offline direct bookings represented 49%",[1656,1657,1658],{"start":869,"end":1395,"type":1273},{"start":1397,"end":1398,"type":1273},{"start":1400,"end":1401,"type":1273},{"type":1386,"text":1660,"spans":1661,"direction":665},"the booking engine contributed 27%",[1662,1663],{"start":1390,"end":1406,"type":1273},{"start":1408,"end":1409,"type":1273},{"type":655,"text":1665,"spans":1666,"direction":665},"What Is Cheas was missing was a step change: an integrated strategy capable of capturing demand more effectively, growing the booking engine, and supporting long-term, well-structured business development.",[1667],{"start":1668,"end":1669,"type":1273},45,205,{"type":655,"text":1671,"spans":1672,"direction":665},"For this reason, Smartness proposed that Francesca activate Smartresults, the results-based model that combines software, specialist consulting, and operational management in one single growth project, with a variable commission based on the results actually achieved.",[1673,1675],{"start":1456,"end":1674,"type":1273},72,{"start":1676,"end":1677,"type":1273},78,98,{"type":655,"text":1679,"spans":1680,"direction":665},"Smartresults then set up coordinated work across four areas:",[],{"type":1682,"text":1683,"spans":1684,"direction":665},"o-list-item","Digital experience, with Smartsite Ultra, which completely redesigned the website to better express the Is Cheas brand story and support the user journey through to booking.",[1685,1686,1688],{"start":869,"end":1409,"type":1273},{"start":1687,"end":660,"type":1273},25,{"start":1689,"end":1690,"type":1273},35,40,{"type":1682,"text":1692,"spans":1693,"direction":665},"Revenue management, with Smartpricing Ultra, to optimize rates, better interpret demand windows, and increase the property’s ability to capitalize on its positioning.",[1694,1695,1696],{"start":869,"end":1409,"type":1273},{"start":1687,"end":1452,"type":1273},{"start":1422,"end":1697,"type":1273},43,{"type":1682,"text":1699,"spans":1700,"direction":665},"Direct channel, with Smartcrs, to manage inquiries and negotiations more effectively, improve conversion rates, and strengthen the role of the booking engine within the distribution mix.",[1701,1702],{"start":869,"end":1398,"type":1273},{"start":1417,"end":1703,"type":1273},29,{"type":1682,"text":1705,"spans":1706,"direction":665},"Demand generation, with SmartadsUltra, to reach users with high booking intent and support direct channel growth through targeted campaigns.",[1707,1708],{"start":869,"end":659,"type":1273},{"start":1709,"end":1452,"type":1273},24,{"variation":32,"version":67,"items":1711,"primary":1712,"id":1377,"slice_type":1333,"slice_label":5},[],{"title":1713,"description":1714},[],[1715],{"type":655,"text":1716,"spans":1717,"direction":665},"“We started first with the website and then added the other services. I realized that they are all interconnected and complementary. If they are not used as a whole, they cannot deliver the expected results.”",[1718],{"start":869,"end":1719,"type":1213},208,{"variation":32,"version":67,"items":1721,"primary":1722,"id":1485,"slice_type":1154,"slice_label":5},[],{"text":1723},[1724,1726,1729,1734,1742,1745,1751,1758,1761,1766,1771,1773,1778,1784,1787,1791,1795,1797,1802,1806],{"type":922,"text":1429,"spans":1725,"direction":665},[],{"type":655,"text":1727,"spans":1728,"direction":665},"With Smartresults, Is Cheas built a growth trajectory that strengthened and accelerated over time: the first major jump came after one year, in 2024, followed by a second acceleration in 2025.",[],{"type":1435,"text":1730,"spans":1731,"direction":665},"Revenue and ADR: steady growth",[1732],{"start":869,"end":1733,"type":1273},30,{"type":655,"text":1735,"spans":1736,"direction":665},"Between 2023 and 2025, Is Cheas recorded revenue growth of +131% and an increase in overall average ADR of +13%.",[1737,1739],{"start":1314,"end":1738,"type":1273},64,{"start":1740,"end":1741,"type":1273},107,111,{"type":655,"text":1743,"spans":1744,"direction":665},"More specifically:",[],{"type":1386,"text":1746,"spans":1747,"direction":665},"in 2024, revenue grew by +62% and ADR by +6%",[1748,1749],{"start":1687,"end":1703,"type":1273},{"start":1453,"end":1750,"type":1273},44,{"type":1386,"text":1752,"spans":1753,"direction":665},"in 2025, revenue grew by a further +42% and ADR by +6%",[1754,1756],{"start":1689,"end":1755,"type":1273},39,{"start":1427,"end":1757,"type":1273},54,{"type":655,"text":1759,"spans":1760,"direction":665},"Growth therefore came not only from overall business volume, but also from the average value of each booking. Is Cheas sold more while also becoming more effective at capturing the full value of demand.",[],{"type":1435,"text":1762,"spans":1763,"direction":665},"Direct bookings: more control over distribution",[1764],{"start":869,"end":1765,"type":1273},47,{"type":655,"text":1767,"spans":1768,"direction":665},"Over the same period, total direct bookings increased by +109%.",[1769],{"start":1185,"end":1770,"type":1273},62,{"type":655,"text":1743,"spans":1772,"direction":665},[],{"type":1386,"text":1774,"spans":1775,"direction":665},"in 2024, direct bookings grew by +40%",[1776],{"start":1777,"end":1452,"type":1273},33,{"type":1386,"text":1779,"spans":1780,"direction":665},"in 2025, they grew by a further +50%",[1781],{"start":1782,"end":1783,"type":1273},32,36,{"type":655,"text":1785,"spans":1786,"direction":665},"The growth path therefore did not concern total revenue alone, but also the property’s ability to generate more bookings through its own channels, steadily strengthening the direct channel over time.",[],{"type":1435,"text":1788,"spans":1789,"direction":665},"Booking engine and conversion",[1790],{"start":869,"end":1703,"type":1273},{"type":655,"text":1792,"spans":1793,"direction":665},"The booking engine was the strongest-performing lever of all: between 2023 and 2025, it recorded growth of +278%.",[1794],{"start":1740,"end":1348,"type":1273},{"type":655,"text":1743,"spans":1796,"direction":665},[],{"type":1386,"text":1798,"spans":1799,"direction":665},"in 2024, it grew by +94%",[1800],{"start":1801,"end":1709,"type":1273},20,{"type":1386,"text":1803,"spans":1804,"direction":665},"in 2025, it grew by a further +95%",[1805],{"start":1733,"end":660,"type":1273},{"type":655,"text":1807,"spans":1808,"direction":665},"This was paired with an improvement in conversion rate, which reached 46%: almost one inquiry out of two turned into a booking.",[1809,1810],{"start":1638,"end":1508,"type":1273},{"start":1342,"end":1811,"type":1273},127,{"variation":32,"version":67,"items":1813,"primary":1814,"id":1501,"slice_type":1333,"slice_label":5},[],{"title":1815,"description":1816},[],[1817,1822],{"type":655,"text":1818,"spans":1819,"direction":665},"“By working on an aligned project, where revenue, marketing, positioning, and market selection are all managed hand in hand, we achieved not only an increase in ADR and bookings, but also an improvement in conversion rate. ",[1820],{"start":869,"end":1821,"type":1213},223,{"type":655,"text":1823,"spans":1824,"direction":665},"That means we are speaking to the right target audience. I think this is the real strength of Smartresults: having professionals who work in sync with each other.”",[1825],{"start":869,"end":1826,"type":1213},163,"Smartness reviews: Is Cheas (San Vero Milis, Italy) - Case study | Smartness","Read the case study of Is Cheas (San Vero Milis, Italy) and discover their experience with Smartness.",{"dimensions":1830,"alt":5,"copyright":5,"url":1831,"id":1552,"edit":1832},{"width":1159,"height":1160},"https://images.prismic.io/smartness/agXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress&rect=0,19,1024,538&w=2400&h=1260",{"x":869,"y":1833,"zoom":870,"background":871},19,[1835],{"variation":32,"version":67,"items":1836,"primary":1837,"id":1522,"slice_type":1180,"slice_label":5},[],{"icon":5,"title":1838,"description":1841,"link":1844},[1839],{"type":655,"text":1170,"spans":1840,"direction":665},[],[1842],{"type":655,"text":1174,"spans":1843,"direction":665},[],{"id":630,"type":56,"tags":1845,"lang":14,"slug":632,"first_publication_date":633,"last_publication_date":634,"uid":635,"url":636,"link_type":24,"key":1521,"isBroken":34,"text":638},[],[],"3f9f504","All Rights Reserved",1780133885567]