[{"data":1,"prerenderedAt":1825},["ShallowReactive",2],{"layout-default-en-fallback":3,"header-Z7by9xAAACMAYTqA":43,"footer-Z7cFWhAAACQAYV2J":652,"case-study-hotel-rurale-orti-di-nora-en":851,"case-study-related-hotel-rurale-orti-di-nora-en":1231},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":13,"lang":14,"alternate_languages":15,"data":22},"Z9rb5hAAACAA1j_R",null,"website_layout","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=amcBpBEAACcAkTO9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9rb5hAAACAA1j_R%22%29+%5D%5D",[],"2025-03-19T14:59:52+0000","2025-08-19T08:20:30+0000",[12],"website-layout",[],"en",[16,19],{"id":17,"type":6,"lang":18},"Z9rcBBAAACIA1kAJ","de",{"id":20,"type":6,"lang":21},"Z9rcEBAAACIA1kAo","it",{"banner":23,"header":25,"footer":35},{"link_type":24},"Document",{"id":26,"type":27,"tags":28,"lang":14,"slug":29,"first_publication_date":30,"last_publication_date":31,"uid":32,"link_type":24,"key":33,"isBroken":34},"Z7by9xAAACMAYTqA","header",[],"products","2025-02-20T09:16:45+0000","2026-04-17T07:47:31+0000","default","3433d2f9-90ee-4355-a420-3b3a4b79b14f",false,{"id":36,"type":37,"tags":38,"lang":14,"slug":39,"first_publication_date":40,"last_publication_date":41,"uid":32,"link_type":24,"key":42,"isBroken":34},"Z7cFWhAAACQAYV2J","footer",[],"customer-support39-0461-156-0049","2025-02-20T10:35:35+0000","2026-06-05T08:00:07+0000","a7ad0bf8-9daa-4e7f-93b0-298bc3db7463",{"id":26,"uid":32,"url":5,"type":27,"href":44,"tags":45,"first_publication_date":30,"last_publication_date":31,"slugs":46,"linked_documents":47,"lang":14,"alternate_languages":48,"data":53},"https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=amcBpBEAACcAkTO9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z7by9xAAACMAYTqA%22%29+%5D%5D",[],[29],[],[49,51],{"id":50,"type":27,"lang":18,"uid":32},"Z9bSFREAACAAmDLH",{"id":52,"type":27,"lang":21,"uid":32},"Z8bH5RAAACAAKWVQ",{"link":54,"slices1":64,"slices":611,"slices_shared":635},{"id":55,"type":56,"tags":57,"lang":14,"slug":58,"first_publication_date":59,"last_publication_date":60,"uid":61,"url":62,"link_type":24,"key":63,"isBroken":34},"Z8rQHRAAAB8AuC5D","page",[],"from-pricing-to-marketing-boost-your-revenue-with-ai","2025-03-07T10:55:17+0000","2026-06-15T15:23:11+0000","homepage","\u002Fen","11de12d9-318f-4dfa-ab71-e04d32d6ccbd",[65,260,399,413,427],{"variation":66,"version":67,"items":68,"primary":69,"id":258,"slice_type":259,"slice_label":5},"trigger","initial",[],{"label":70,"content":71},"Products",{"id":72,"type":73,"tags":74,"lang":14,"slug":75,"first_publication_date":76,"last_publication_date":77,"uid":78,"data":79,"link_type":24,"key":257,"isBroken":34},"Z7b3dBAAACEAYUJO","navigation_menu_content",[],"operations","2025-02-20T09:36:04+0000","2026-04-27T16:13:45+0000","navigation-menu-content-1",{"slices":80,"footer_slices":231},[81,117,148,199],{"variation":32,"version":67,"items":82,"primary":83,"id":115,"slice_type":116,"slice_label":5},[],{"label":84,"badge":5,"links":85},"Operations",[86,101],{"link":87,"icon":97,"description":98,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":88,"type":56,"tags":89,"lang":14,"slug":90,"first_publication_date":91,"last_publication_date":92,"uid":93,"url":94,"link_type":24,"key":95,"isBroken":34,"text":96},"aKx_ghEAACEAZdFT",[],"the-all-in-one-hotel-software-built-to-grow-sales","2025-09-27T06:57:24+0000","2025-12-22T10:06:30+0000","property-management-system","\u002Fen\u002Fproperty-management-system","3b3847e6-24a2-4922-85e8-4bd549e38c29","Smartpms","ph:gear","The PMS built to boost your sales","soft","sky",{"link":102,"icon":5,"description":5,"badge_label":112,"badge_variant":113,"badge_color":114},{"id":103,"type":56,"tags":104,"lang":14,"slug":105,"first_publication_date":106,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":110,"isBroken":34,"text":111},"aet9xRIAACIA740Z",[],"software-and-services-to-grow-your-hospitality-business","2026-04-27T07:48:15+0000","2026-06-15T15:45:09+0000","smartness-products","\u002Fen\u002Fsmartness-products","3436dee3-50da-4f86-a23b-a30558fcdd34","All products","+4","solid","petrol-blue","navigation_menu_content_vertical_navigation$e6258f99-745f-4a91-9cf4-7a2ec9d7d190","navigation_menu_content_vertical_navigation",{"variation":32,"version":67,"items":118,"primary":119,"id":147,"slice_type":116,"slice_label":5},[],{"label":120,"badge":5,"links":121},"Revenue & Payments",[122,134],{"link":123,"icon":132,"description":133,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":124,"type":56,"tags":125,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":41,"uid":128,"url":129,"link_type":24,"key":130,"isBroken":34,"text":131},"aV9_tRIAACUAMm0a",[],"ai-powered-dynamic-pricing-software-for-hotels--revenue-management","2026-01-08T11:40:26+0000","dynamic-pricing-hotel-software","\u002Fen\u002Fdynamic-pricing-hotel-software","9de35e7c-d19a-4f99-880c-284fcb7290ef","Smartpricing","ph:calendar-dots","Fully automated dynamic pricing with AI",{"link":135,"icon":145,"description":146,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":136,"type":56,"tags":137,"lang":14,"slug":138,"first_publication_date":139,"last_publication_date":140,"uid":141,"url":142,"link_type":24,"key":143,"isBroken":34,"text":144},"aMk2KRYAACcAqEJP",[],"easy-secure-payments-with-no-hidden-fees","2025-10-01T12:41:51+0000","2026-01-12T10:05:00+0000","integrated-payments","\u002Fen\u002Fintegrated-payments","83140f33-3ce3-4b50-a018-458f1aa8f7aa","Smartpay","ph:cash-register","Automate online payments","navigation_menu_content_vertical_navigation$c07f890a-dd33-4947-8c1a-948c2f217022",{"variation":32,"version":67,"items":149,"primary":150,"id":198,"slice_type":116,"slice_label":5},[],{"label":151,"badge":5,"links":152},"Marketing & Distribution",[153,167,180,193],{"link":154,"icon":164,"description":165,"badge_label":166,"badge_variant":99,"badge_color":100},{"id":155,"type":56,"tags":156,"lang":14,"slug":157,"first_publication_date":158,"last_publication_date":159,"uid":160,"url":161,"link_type":24,"key":162,"isBroken":34,"text":163},"acKd9BEAACMAUq5Y",[],"dont-wait-for-guests-to-find-you-bring-them-to-your-website","2026-03-31T07:02:00+0000","2026-04-09T13:06:37+0000","ad-campaigns","\u002Fen\u002Fad-campaigns","d1e2d56c-ef4e-4aa9-b83b-7e01e51bcbf6","Smartads","ph-ranking","Ad campaigns for direct bookings","new",{"link":168,"icon":178,"description":179,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":169,"type":56,"tags":170,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":24,"key":176,"isBroken":34,"text":177},"aSBsTxAAACAA78gO",[],"the-hotel-website-that-turns-clicks-into-bookings","2025-12-04T08:49:00+0000","2026-04-27T07:49:38+0000","hotel-website-builder","\u002Fen\u002Fhotel-website-builder","e32ba496-3a99-494f-bc2d-3d131abe4fbd","Smartsite","ph:devices","Get a professional website",{"link":181,"icon":191,"description":192,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":182,"type":56,"tags":183,"lang":14,"slug":184,"first_publication_date":185,"last_publication_date":186,"uid":187,"url":188,"link_type":24,"key":189,"isBroken":34,"text":190},"aQRxwhEAACMAY1lL",[],"use-reviews-to-drive-more-direct-bookings","2025-11-13T13:00:56+0000","2026-03-27T11:11:05+0000","reputation-management-software","\u002Fen\u002Freputation-management-software","85715379-ffb2-414b-b2a9-c3db7b25af1e","Smartreputation by Revyoos","ph:list-star","Automate your review management",{"link":194,"icon":5,"description":5,"badge_label":197,"badge_variant":113,"badge_color":114},{"id":103,"type":56,"tags":195,"lang":14,"slug":105,"first_publication_date":106,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":196,"isBroken":34,"text":111},[],"2c47b205-a9e2-4f17-9f44-6b2487f8437b","+2","navigation_menu_content_vertical_navigation$19329787-8b9f-4080-a4aa-b0b819b1f890",{"variation":32,"version":67,"items":200,"primary":201,"id":230,"slice_type":116,"slice_label":5},[],{"label":202,"badge":5,"links":203},"Guest experience",[204,217],{"link":205,"icon":215,"description":216,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":206,"type":56,"tags":207,"lang":14,"slug":208,"first_publication_date":209,"last_publication_date":210,"uid":211,"url":212,"link_type":24,"key":213,"isBroken":34,"text":214},"aEk4zhIAAB4AF1EW",[],"the-ai-that-replies-to-guests-for-you-247","2025-06-12T06:31:32+0000","2026-02-26T17:03:05+0000","guest-messaging","\u002Fen\u002Fguest-messaging","fee5e607-c190-412f-bd02-6c983d318213","Smartchat","ph:chat-circle-dots","AI chatbot for guest messaging",{"link":218,"icon":228,"description":229,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":219,"type":56,"tags":220,"lang":14,"slug":221,"first_publication_date":222,"last_publication_date":223,"uid":224,"url":225,"link_type":24,"key":226,"isBroken":34,"text":227},"aV-46BIAACYAMuoz",[],"automate-communication-say-goodbye-to-otas","2026-01-08T14:03:29+0000","2026-03-27T11:11:24+0000","hotel-crm","\u002Fen\u002Fhotel-crm","5d46e579-422e-4912-b6cf-29ea16a21809","Smartconnect","ph:arrow-counter-clockwise","Automate email marketing and guest management","navigation_menu_content_vertical_navigation$2883cb52-ec90-44c9-a020-243ae79a865a",[232],{"variation":32,"version":67,"items":233,"primary":234,"id":255,"slice_type":256,"slice_label":5},[],{"cards":235},[236,243],{"title":237,"description":238,"link":239,"background_tone":242},"All Smartness products","Explore all solutions on the platform",{"id":103,"type":56,"tags":240,"lang":14,"slug":105,"first_publication_date":106,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":241,"isBroken":34},[],"b9cd4b9a-8f14-46a0-bac0-55ac1c0056c7","white",{"title":244,"description":245,"link":246,"background_tone":254},"Results-based pricing","Discover Smartresults and pay based on results",{"id":247,"type":56,"tags":248,"lang":14,"slug":249,"first_publication_date":106,"last_publication_date":250,"uid":251,"url":252,"link_type":24,"key":253,"isBroken":34},"aeiX-BIAACQA6zKy",[],"reduce-your-risk.-pay-for-results.","2026-05-06T15:26:10+0000","hotel-revenue-pay-on-performance","\u002Fen\u002Fhotel-revenue-pay-on-performance","b32f6522-e861-4041-8540-347885a56128","warm-grey","navigation_menu_content_callout_cards$813234e5-d618-4f67-b1b5-5041127c7111","navigation_menu_content_callout_cards","643d42b8-ddbc-44f3-977d-2e5a671378fb","navigation_menu_item$d3ca1bc9-b3d4-439c-84da-dc99ffd9d9eb","navigation_menu_item",{"variation":66,"version":67,"items":261,"primary":262,"id":398,"slice_type":259,"slice_label":5},[],{"label":263,"content":264},"Solutions",{"id":265,"type":73,"tags":266,"lang":14,"slug":267,"first_publication_date":268,"last_publication_date":269,"uid":270,"data":271,"link_type":24,"key":397,"isBroken":34},"Z7b_-BAAACEAYVLb",[],"property-type","2025-02-20T10:12:10+0000","2026-04-27T15:45:11+0000","navigation-menu-content-2",{"slices":272},[273,320,381],{"variation":274,"version":67,"items":275,"primary":276,"id":318,"slice_type":319,"slice_label":5},"verticalNavigation",[],{"label":277,"badge":5,"links":278},"Property type",[279,292,305],{"link":280,"icon":290,"description":291,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":281,"type":56,"tags":282,"lang":14,"slug":283,"first_publication_date":284,"last_publication_date":285,"uid":286,"url":287,"link_type":24,"key":288,"isBroken":34,"text":289},"Z9L1_REAACEAuQeE",[],"elevate-and-automate-your-bb-management","2025-03-13T15:20:05+0000","2026-03-27T11:11:26+0000","bed-and-breakfast-software","\u002Fen\u002Fbed-and-breakfast-software","fb2c5fd0-0e49-49f5-89b8-8dec770644dc","B&Bs","ph:bed","Optimize the management of small properties",{"link":293,"icon":303,"description":304,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":294,"type":56,"tags":295,"lang":14,"slug":296,"first_publication_date":297,"last_publication_date":298,"uid":299,"url":300,"link_type":24,"key":301,"isBroken":34,"text":302},"Z9L51BEAACIAuQ6s",[],"take-control-of-booking-for-your-hotel-success","2025-03-13T15:34:04+0000","2026-03-27T11:11:27+0000","hotel-management-software","\u002Fen\u002Fhotel-management-software","d787b802-6b78-40af-99e8-0d14eab65e12","Hotels","ph:building","Streamline operations and set higher rates",{"link":306,"icon":316,"description":317,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":307,"type":56,"tags":308,"lang":14,"slug":309,"first_publication_date":310,"last_publication_date":311,"uid":312,"url":313,"link_type":24,"key":314,"isBroken":34,"text":315},"Z9LnAxEAACEAuOsl",[],"get-the-maximum-revenue-from-your-vacation-rentals","2025-03-13T14:24:14+0000","2026-03-27T11:11:25+0000","vacation-rental-management-software","\u002Fen\u002Fvacation-rental-management-software","8f0060d0-45b0-4fcc-bcac-2c8671f7f445","Short-term and vacation rentals","ph:house-line","Maximize your income from short-term rentals","navigation_menu_content_item$7b94a9b3-dab1-4fbb-8d6e-377375c19f8d","navigation_menu_content_item",{"variation":274,"version":67,"items":321,"primary":322,"id":380,"slice_type":319,"slice_label":5},[],{"label":323,"badge":5,"links":324},"Use cases",[325,331,343,355,368],{"link":326,"icon":132,"description":330,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":124,"type":56,"tags":327,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":41,"uid":128,"url":129,"link_type":24,"key":328,"isBroken":34,"text":329},[],"f472c951-857e-47d8-879c-13408d72ece5","Dynamic pricing","Always sell at the best price",{"link":332,"icon":341,"description":342,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":333,"type":56,"tags":334,"lang":14,"slug":335,"first_publication_date":336,"last_publication_date":158,"uid":337,"url":338,"link_type":24,"key":339,"isBroken":34,"text":340},"Z9K3HREAACEAuJUv",[],"skip-the-ota-commissions-increase-direct-sales","2025-03-13T11:11:09+0000","ota-disintermediation","\u002Fen\u002Fota-disintermediation","83113953-4ad1-4292-9139-cbe5469c282b","Get free from OTAs","ph:share-network","Cut out OTAs and increase direct bookings",{"link":344,"icon":353,"description":354,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":345,"type":56,"tags":346,"lang":14,"slug":347,"first_publication_date":348,"last_publication_date":285,"uid":349,"url":350,"link_type":24,"key":351,"isBroken":34,"text":352},"Z9LByBEAACIAuKhz",[],"create-unique-guest-experiences-that-build-loyalty","2025-03-13T11:42:34+0000","guest-journey","\u002Fen\u002Fguest-journey","50fecf9e-8cbe-4f41-91e0-3e7c6502620f","Guest journey","ph:handshake","Improve guest communication and loyalty",{"link":356,"icon":366,"description":367,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":357,"type":56,"tags":358,"lang":14,"slug":359,"first_publication_date":360,"last_publication_date":361,"uid":362,"url":363,"link_type":24,"key":364,"isBroken":34,"text":365},"aTKkHBIAACUAd1iH",[],"all-the-market-intelligence-you-need-to-stay-booked","2025-12-05T09:49:20+0000","2025-12-22T09:12:08+0000","market-intelligence-hotel","\u002Fen\u002Fmarket-intelligence-hotel","9f4bb816-d74d-412f-8ac7-8c9c8dea2feb","Market analysis","ph:presentation-chart","How to monitor your market and competitors",{"link":369,"icon":378,"description":379,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":370,"type":56,"tags":371,"lang":14,"slug":372,"first_publication_date":373,"last_publication_date":298,"uid":374,"url":375,"link_type":24,"key":376,"isBroken":34,"text":377},"Z9LfkREAACIAuN4M",[],"the-tools-you-need-to-multiply-your-revenue","2025-03-13T13:41:42+0000","upselling","\u002Fen\u002Fupselling","070f4929-0595-4063-b249-427cccd9d3e7","Upsell and cross-sell","ph:arrows-counter-clockwise","Sell additional services with ease","navigation_menu_content_item$71665bc5-7b22-4987-9223-58485e842f0d",{"variation":32,"version":67,"items":382,"primary":383,"id":396,"slice_type":256,"slice_label":5},[],{"cards":384},[385,393],{"title":386,"description":387,"link":388,"background_tone":242},"Are you good at pricing?","Take the quiz and find out now",{"link_type":389,"key":390,"url":391,"target":392},"Web","b147515d-bd98-4ca2-ae30-1da0efe0148f","https:\u002F\u002Ftrysmartness.typeform.com\u002Fquiz-tariffe-en?utm_source=%28Other%29&utm_medium=Website&utm_campaign=%28Other%29+Website+EN+menu+di+navigazione","_blank",{"title":244,"description":245,"link":394,"background_tone":254},{"id":247,"type":56,"tags":395,"lang":14,"slug":249,"first_publication_date":106,"last_publication_date":250,"uid":251,"url":252,"link_type":24,"key":253,"isBroken":34},[],"navigation_menu_content_callout_cards$2840580d-d60c-480d-a6b9-82c8cab1039f","7ab063d4-b338-47d5-818f-a0d623afb5f3","navigation_menu_item$db9d7c96-ccca-424a-b9f1-483b89f42178",{"variation":32,"version":67,"items":400,"primary":401,"id":412,"slice_type":259,"slice_label":5},[],{"link":402},{"id":403,"type":56,"tags":404,"lang":14,"slug":405,"first_publication_date":406,"last_publication_date":407,"uid":408,"url":409,"link_type":24,"key":410,"isBroken":34,"text":411},"Z88MDBAAAB8AvsIb",[],"full-pms-and-channel-manager-integration","2025-03-10T15:58:40+0000","2025-03-25T18:53:25+0000","integration","\u002Fen\u002Fintegration","dddf7de4-75a1-49eb-8fbe-bf2b9a534f37","Integrations","navigation_menu_item$108f668d-99ad-481e-9b43-84f011cde169",{"variation":32,"version":67,"items":414,"primary":415,"id":426,"slice_type":259,"slice_label":5},[],{"link":416},{"id":417,"type":56,"tags":418,"lang":14,"slug":419,"first_publication_date":420,"last_publication_date":421,"uid":422,"url":423,"link_type":24,"key":424,"isBroken":34,"text":425},"Z9FakBAAACEAwt3E",[],"choose-the-best-technology-for-your-business","2025-03-12T10:00:24+0000","2026-06-18T07:15:06+0000","pricing","\u002Fen\u002Fpricing","677aea49-7d37-435e-9108-4acf36b331a3","Pricing","navigation_menu_item$e78a7831-fdfc-4aad-99b6-ffad4b8c356b",{"variation":66,"version":67,"items":428,"primary":429,"id":610,"slice_type":259,"slice_label":5},[],{"label":430,"content":431},"Resources",{"id":432,"type":73,"tags":433,"lang":14,"slug":434,"first_publication_date":435,"last_publication_date":41,"uid":436,"data":437,"link_type":24,"key":609,"isBroken":34},"aO3ozRAAACEAgrLj",[],"learn","2025-10-14T06:58:02+0000","navigation-menu-content-risorse",{"slices":438},[439,491,529,562],{"variation":32,"version":67,"items":440,"primary":441,"id":490,"slice_type":116,"slice_label":5},[],{"label":442,"badge":5,"links":443},"Learn",[444,456,466,478],{"link":445,"icon":5,"description":455,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":446,"type":56,"tags":447,"lang":14,"slug":448,"first_publication_date":449,"last_publication_date":450,"uid":451,"url":452,"link_type":24,"key":453,"isBroken":34,"text":454},"acKXgxEAACIAUqNv",[],"the-smartness-blog","2026-03-26T16:07:36+0000","2026-04-24T12:20:19+0000","blog","\u002Fen\u002Fblog","52935321-cb51-4b57-946f-671aa5612518","Blog","Find strategies and tips to grow",{"link":457,"icon":5,"description":465,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":458,"type":56,"tags":459,"lang":14,"slug":460,"first_publication_date":449,"last_publication_date":449,"uid":461,"url":462,"link_type":24,"key":463,"isBroken":34,"text":464},"acUIkREAACEAVmHd",[],"free-resources-for-property-managers-and-hoteliers","free-downloads","\u002Fen\u002Ffree-downloads","f114da0e-d061-434e-8056-26d8a3784dd2","Free resources","Templates, eBooks & guides",{"link":467,"icon":5,"description":477,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":468,"type":56,"tags":469,"lang":14,"slug":470,"first_publication_date":471,"last_publication_date":472,"uid":473,"url":474,"link_type":24,"key":475,"isBroken":34,"text":476},"Z88QRhAAACAAvsnl",[],"attend-our-events-and-grow-with-us","2025-03-10T16:16:09+0000","2025-12-22T10:06:08+0000","hotel-training-events","\u002Fen\u002Fhotel-training-events","ded2eea5-db42-4c8c-b613-a0713791556a","Webinars & events","See upcoming events and replays",{"link":479,"icon":5,"description":489,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":480,"type":56,"tags":481,"lang":14,"slug":482,"first_publication_date":483,"last_publication_date":484,"uid":485,"url":486,"link_type":24,"key":487,"isBroken":34,"text":488},"aLcSLxEAACgAsW88",[],"hospitality-glossary-for-hotels-and-rentals","2025-09-02T15:55:25+0000","2025-11-06T11:45:18+0000","glossary","\u002Fen\u002Fglossary","3af918aa-828b-404c-a3d6-17777a8d4cbb","Glossary","200+ terms for hospitality pros","navigation_menu_content_vertical_navigation$f83b3027-1aa6-410b-9aa1-4bdc33ac18fa",{"variation":32,"version":67,"items":492,"primary":493,"id":528,"slice_type":116,"slice_label":5},[],{"label":494,"badge":5,"links":495},"Explore",[496,506,517],{"link":497,"icon":5,"description":505,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":498,"type":56,"tags":499,"lang":14,"slug":500,"first_publication_date":449,"last_publication_date":449,"uid":501,"url":502,"link_type":24,"key":503,"isBroken":34,"text":504},"acVCeREAACAAVr-h",[],"success-stories","case-studies","\u002Fen\u002Fcase-studies","0dbc1846-ddc7-4094-beeb-ddf8ea12093c","Case studies","Our clients' stories and results",{"link":507,"icon":5,"description":516,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":508,"type":56,"tags":509,"lang":14,"slug":510,"first_publication_date":435,"last_publication_date":511,"uid":512,"url":513,"link_type":24,"key":514,"isBroken":34,"text":515},"aLVQ6hEAACkAQ4cM",[],"hotel-software-comparison-why-smartness-stands-out","2026-03-27T11:11:28+0000","compare","\u002Fen\u002Fcompare","3af2952b-32f8-47ac-9b4a-8569c038e457","Compare Smartness","Compare features and benefits",{"link":518,"icon":5,"description":527,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":519,"type":56,"tags":520,"lang":14,"slug":521,"first_publication_date":522,"last_publication_date":511,"uid":523,"url":524,"link_type":24,"key":525,"isBroken":34,"text":526},"Z9biwxEAAB8AmE3z",[],"calculate-your-roi-with-smartness","2025-03-16T14:43:17+0000","roi-calculator-hotel","\u002Fen\u002Froi-calculator-hotel","96e6394b-3126-4418-a391-f99edb3c82da","ROI calculator","See if Smartness is worth it","navigation_menu_content_vertical_navigation$168dbd82-a9b3-4bf3-9f5c-fac834727c05",{"variation":32,"version":67,"items":530,"primary":531,"id":561,"slice_type":116,"slice_label":5},[],{"label":532,"badge":5,"links":533},"Free tools",[534,540,551],{"link":535,"icon":5,"description":539,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":357,"type":56,"tags":536,"lang":14,"slug":359,"first_publication_date":360,"last_publication_date":361,"uid":362,"url":363,"link_type":24,"key":537,"isBroken":34,"text":538},[],"aa4e1984-b687-4b59-805c-4ec1175c52df","Smartfree","Analyze market trends and competitors",{"link":541,"icon":5,"description":550,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":542,"type":56,"tags":543,"lang":14,"slug":544,"first_publication_date":545,"last_publication_date":545,"uid":546,"url":547,"link_type":24,"key":548,"isBroken":34,"text":549},"agbR-BIAALHyGCjD",[],"spot-the-events-that-affect-your-prices-in-advance","2026-05-15T08:57:17+0000","hotel-events-calendar","\u002Fen\u002Fhotel-events-calendar","0c9874a2-6b75-4870-a723-19002c5d9674","Smartevents","Track events near your property",{"link":552,"icon":5,"description":560,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":553,"type":56,"tags":554,"lang":14,"slug":555,"first_publication_date":41,"last_publication_date":41,"uid":556,"url":557,"link_type":24,"key":558,"isBroken":34,"text":559},"aiA3qhEAACwAcwPZ",[],"analyze-and-improve-your-hotels-website-and-reputation","hotel-reputation-analysis","\u002Fen\u002Fhotel-reputation-analysis","5a5e2949-56bf-4dae-8756-9119738317cb","Smartcheck","Analyze your website and reputation","navigation_menu_content_vertical_navigation$2a7f5d3c-5ffe-4d59-9f45-5fb80366e422",{"variation":32,"version":67,"items":563,"primary":564,"id":608,"slice_type":116,"slice_label":5},[],{"label":565,"badge":5,"links":566},"Discover Smartness",[567,579,591,602],{"link":568,"icon":5,"description":578,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":569,"type":56,"tags":570,"lang":14,"slug":571,"first_publication_date":572,"last_publication_date":573,"uid":574,"url":575,"link_type":24,"key":576,"isBroken":34,"text":577},"Z9KuMREAACEAuILa",[],"your-independence-is-our-business","2025-03-13T10:09:31+0000","2026-01-22T14:51:29+0000","about-us","\u002Fen\u002Fabout-us","3b85cb62-7c6b-4587-b697-31696bca11c3","About us","Read our story and mission",{"link":580,"icon":5,"description":590,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":581,"type":56,"tags":582,"lang":14,"slug":583,"first_publication_date":584,"last_publication_date":585,"uid":586,"url":587,"link_type":24,"key":588,"isBroken":34,"text":589},"Z9HAoxEAACMAtvpM",[],"make-room-for-your-talent","2025-03-12T17:17:34+0000","2025-12-22T10:06:32+0000","work-with-us","\u002Fen\u002Fwork-with-us","bc46d9f1-79d0-43f5-900e-062e686c6279","Careers","Our values, benefits & open roles",{"link":592,"icon":5,"description":601,"badge_label":5,"badge_variant":99,"badge_color":100},{"id":593,"type":56,"tags":594,"lang":14,"slug":595,"first_publication_date":596,"last_publication_date":298,"uid":597,"url":598,"link_type":24,"key":599,"isBroken":34,"text":600},"Z9aUahEAACEAl9XL",[],"partner-with-smartness-on-your-next-project","2025-03-16T09:10:23+0000","partner","\u002Fen\u002Fpartner","b9d8eddf-dc02-4d48-9309-a4de733d2f83","Partnerships","Discover the benefits for partners",{"link":603,"icon":5,"description":607,"badge_label":5,"badge_variant":99,"badge_color":100},{"link_type":389,"key":604,"url":605,"target":392,"text":606},"958a53c6-f532-4eff-8be0-8f45fbe15111","https:\u002F\u002Fsmartpricing.referral-factory.com\u002FcXzfTrA9","Referral program","Recommend us and earn a reward","navigation_menu_content_vertical_navigation$d8efbfd5-51cb-4f05-95ff-9a3dde657c17","b3c8e095-a4f9-481f-b517-1ad75caaec7b","navigation_menu_item$c928a32b-bf7c-4285-931c-3ec44c97db6b",[612,618],{"variation":613,"version":67,"items":614,"primary":615,"id":616,"slice_type":617,"slice_label":5},"langSwitcher",[],{},"header_item$a27fd504-0399-42fb-8c3b-b35d41fc11b9","header_item",{"variation":619,"version":67,"items":620,"primary":621,"id":634,"slice_type":617,"slice_label":5},"menuDropdown",[],{"trigger_label":622,"dropdown_links":623},"Login",[624,627,629,632],{"link_type":389,"key":625,"url":626,"target":392,"text":214},"486105df-169d-4785-819e-e8aebb68f459","https:\u002F\u002Fplatform.smartness.com\u002F",{"link_type":389,"key":628,"url":626,"target":392,"text":227},"264b96f1-65e8-4489-aa95-8728214bc115",{"link_type":389,"key":630,"url":631,"target":392,"text":96},"ebe4f1ef-2304-4a7e-bc99-4a8947bb3f8e","https:\u002F\u002Fpms.smartness.com\u002F",{"link_type":389,"key":633,"url":626,"target":392,"text":131},"a6a9f759-3bcf-4eee-b629-0ba0112f5773","header_item$9841f63d-c3b1-4356-812f-e2d382e113ae",[636],{"variation":637,"version":67,"items":638,"primary":639,"id":651,"slice_type":617,"slice_label":5},"button",[],{"link":640,"variant":113,"leading_icon":5,"trailing_icon":5,"padded":650},{"id":641,"type":56,"tags":642,"lang":14,"slug":643,"first_publication_date":644,"last_publication_date":645,"uid":646,"url":647,"link_type":24,"key":648,"isBroken":34,"text":649},"Z9fllxEAAB8AmdLj",[],"decide-how-you-want-to-start.-were-ready.","2025-03-17T09:05:17+0000","2026-03-17T10:11:40+0000","get-started","\u002Fen\u002Fget-started","89cb756e-b075-4889-a541-8d72fe0edceb","Request a demo",true,"header_item$eb366f72-a512-445e-8666-81840110f61c",{"id":36,"uid":32,"url":5,"type":37,"href":653,"tags":654,"first_publication_date":40,"last_publication_date":41,"slugs":655,"linked_documents":656,"lang":14,"alternate_languages":657,"data":663},"https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=amcBpBEAACcAkTO9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z7cFWhAAACQAYV2J%22%29+%5D%5D",[],[39],[],[658,661],{"id":659,"type":37,"lang":21,"uid":660},"Z8bJEBAAAB8AKWdj","default1",{"id":662,"type":37,"lang":18,"uid":660},"Z9bRwxEAACEAmDI0",{"details":664,"navigation":677,"company":782,"social":787,"copyright":804,"legal_list":805},[665],{"type":666,"text":667,"spans":668,"direction":676},"paragraph","Customer Support\n+39 0461 156 0049",[669],{"start":670,"end":671,"type":672,"data":673},17,34,"hyperlink",{"link_type":389,"url":674,"target":675},"tel:+3904611560049","_self","ltr",[678,715,734,758],{"label":70,"link":679},[680,683,686,689,692,695,698,702,705,709,712],{"id":155,"type":56,"tags":681,"lang":14,"slug":157,"first_publication_date":158,"last_publication_date":159,"uid":160,"url":161,"link_type":24,"key":682,"isBroken":34,"text":163},[],"3b696f86-807a-40c6-a2cc-3d60224c1659",{"id":206,"type":56,"tags":684,"lang":14,"slug":208,"first_publication_date":209,"last_publication_date":210,"uid":211,"url":212,"link_type":24,"key":685,"isBroken":34,"text":214},[],"6db29c64-9dc8-48a3-8c3b-b729b637c7fb",{"id":219,"type":56,"tags":687,"lang":14,"slug":221,"first_publication_date":222,"last_publication_date":223,"uid":224,"url":225,"link_type":24,"key":688,"isBroken":34,"text":227},[],"026c86fd-9473-4d65-b366-5595636a8527",{"id":136,"type":56,"tags":690,"lang":14,"slug":138,"first_publication_date":139,"last_publication_date":140,"uid":141,"url":142,"link_type":24,"key":691,"isBroken":34,"text":144},[],"6a269c09-8b8e-4836-bfb1-9f731b3a23c8",{"id":88,"type":56,"tags":693,"lang":14,"slug":90,"first_publication_date":91,"last_publication_date":92,"uid":93,"url":94,"link_type":24,"key":694,"isBroken":34,"text":96},[],"0bfc40dc-eed9-41d5-b18c-487f34c786f8",{"id":124,"type":56,"tags":696,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":41,"uid":128,"url":129,"link_type":24,"key":697,"isBroken":34,"text":131},[],"01b68a1b-9aa0-48e9-b349-97297cf00f56",{"id":182,"type":56,"tags":699,"lang":14,"slug":184,"first_publication_date":185,"last_publication_date":186,"uid":187,"url":188,"link_type":24,"key":700,"isBroken":34,"text":701},[],"3c3048f8-e9fa-4453-8ec4-d24699a76040","Smartreputation",{"id":169,"type":56,"tags":703,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":24,"key":704,"isBroken":34,"text":177},[],"a76e15f3-27f1-4eaa-a9f5-931121c3e0f1",{"id":247,"type":56,"tags":706,"lang":14,"slug":249,"first_publication_date":106,"last_publication_date":250,"uid":251,"url":252,"link_type":24,"key":707,"isBroken":34,"text":708},[],"7ebb4dd4-402a-4c6e-85aa-6734f16f7979","Smartresults",{"id":403,"type":56,"tags":710,"lang":14,"slug":405,"first_publication_date":406,"last_publication_date":407,"uid":408,"url":409,"link_type":24,"key":711,"isBroken":34,"text":411},[],"01c5a122-bb11-4df5-aedf-841431b3ed03",{"id":417,"type":56,"tags":713,"lang":14,"slug":419,"first_publication_date":420,"last_publication_date":421,"uid":422,"url":423,"link_type":24,"key":714,"isBroken":34,"text":425},[],"bfb9232c-6a24-4be9-a504-0bf525fef14a",{"label":716,"link":717},"Use case",[718,721,724,727,730],{"id":357,"type":56,"tags":719,"lang":14,"slug":359,"first_publication_date":360,"last_publication_date":361,"uid":362,"url":363,"link_type":24,"key":720,"isBroken":34,"text":365},[],"5518bd3f-202a-48bc-84e3-c091e2dee9ff",{"id":333,"type":56,"tags":722,"lang":14,"slug":335,"first_publication_date":336,"last_publication_date":158,"uid":337,"url":338,"link_type":24,"key":723,"isBroken":34,"text":340},[],"d8055fbf-f788-451a-854a-4a4f5f2e33f4",{"id":124,"type":56,"tags":725,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":41,"uid":128,"url":129,"link_type":24,"key":726,"isBroken":34,"text":329},[],"67034bec-d2eb-4e24-af12-7e1bea2056f6",{"id":345,"type":56,"tags":728,"lang":14,"slug":347,"first_publication_date":348,"last_publication_date":285,"uid":349,"url":350,"link_type":24,"key":729,"isBroken":34,"text":352},[],"9da1b6f9-32d7-46df-8e3f-106f871801f7",{"id":370,"type":56,"tags":731,"lang":14,"slug":372,"first_publication_date":373,"last_publication_date":298,"uid":374,"url":375,"link_type":24,"key":732,"isBroken":34,"text":733},[],"a164fc33-a828-4e27-9dac-772b7bf3d58c","Upsell and Cross-sell",{"label":430,"link":735},[736,739,742,746,749,752,755],{"id":446,"type":56,"tags":737,"lang":14,"slug":448,"first_publication_date":449,"last_publication_date":450,"uid":451,"url":452,"link_type":24,"key":738,"isBroken":34,"text":454},[],"3d80f996-3dbc-4669-bc0a-c860f05a0415",{"id":498,"type":56,"tags":740,"lang":14,"slug":500,"first_publication_date":449,"last_publication_date":449,"uid":501,"url":502,"link_type":24,"key":741,"isBroken":34,"text":504},[],"f5c6f65b-a3f7-433c-a850-e64e11c2441a",{"id":458,"type":56,"tags":743,"lang":14,"slug":460,"first_publication_date":449,"last_publication_date":449,"uid":461,"url":462,"link_type":24,"key":744,"isBroken":34,"text":745},[],"9fda3797-74cf-4dab-9eaf-573635257904","Free downloads",{"id":480,"type":56,"tags":747,"lang":14,"slug":482,"first_publication_date":483,"last_publication_date":484,"uid":485,"url":486,"link_type":24,"key":748,"isBroken":34,"text":488},[],"ecd1f6c6-b38b-496f-b0fb-a5c50f3ac547",{"id":357,"type":56,"tags":750,"lang":14,"slug":359,"first_publication_date":360,"last_publication_date":361,"uid":362,"url":363,"link_type":24,"key":751,"isBroken":34,"text":538},[],"3a64a3e3-ad86-4990-bce9-5a4c944d5fa8",{"id":542,"type":56,"tags":753,"lang":14,"slug":544,"first_publication_date":545,"last_publication_date":545,"uid":546,"url":547,"link_type":24,"key":754,"isBroken":34,"text":549},[],"26141246-6976-48a3-ac83-59e816fed19d",{"id":553,"type":56,"tags":756,"lang":14,"slug":555,"first_publication_date":41,"last_publication_date":41,"uid":556,"url":557,"link_type":24,"key":757,"isBroken":34,"text":559},[],"3e1744dc-fd63-4e78-b8df-7b11ecac3061",{"label":759,"link":760},"Get involved",[761,764,768,771,774,778],{"id":641,"type":56,"tags":762,"lang":14,"slug":643,"first_publication_date":644,"last_publication_date":645,"uid":646,"url":647,"link_type":24,"key":763,"isBroken":34,"text":649},[],"c0e56e34-a7cd-46b4-a0dc-2bd390eb43c4",{"id":519,"type":56,"tags":765,"lang":14,"slug":521,"first_publication_date":522,"last_publication_date":511,"uid":523,"url":524,"link_type":24,"key":766,"isBroken":34,"text":767},[],"bf821dca-ddd8-4890-8b24-375b557067ea","ROI Calculator",{"link_type":389,"key":769,"url":605,"target":392,"text":770},"b2343d04-24b7-4177-a552-dae5bf4ba31d","Referral Program",{"id":569,"type":56,"tags":772,"lang":14,"slug":571,"first_publication_date":572,"last_publication_date":573,"uid":574,"url":575,"link_type":24,"key":773,"isBroken":34,"text":577},[],"37cac963-3a40-4576-bd6b-0c1e5c41e02c",{"id":581,"type":56,"tags":775,"lang":14,"slug":583,"first_publication_date":584,"last_publication_date":585,"uid":586,"url":587,"link_type":24,"key":776,"isBroken":34,"text":777},[],"59f2fa35-187c-4d13-9644-763b269d80ff","Career",{"id":593,"type":56,"tags":779,"lang":14,"slug":595,"first_publication_date":596,"last_publication_date":298,"uid":597,"url":598,"link_type":24,"key":780,"isBroken":34,"text":781},[],"6803af6b-37f1-4f13-84b7-19c549bda325","Partner",[783,785],{"text":784},"Smartness Srl",{"text":786},"Arco (TN) Italia - P.IVA - VAT IT02576010223",[788,792,796,800],{"link_type":389,"key":789,"url":790,"target":392,"text":791},"341911d0-5ce8-4836-9112-f81230ce256c","https:\u002F\u002Fwww.facebook.com\u002Fsmartnesscom\u002F","ph:facebook-logo-fill",{"link_type":389,"key":793,"url":794,"target":392,"text":795},"96e315ce-ab98-4bc3-a16b-eda02144edb7","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fsmartness-com","ph:linkedin-logo-fill",{"link_type":389,"key":797,"url":798,"target":392,"text":799},"f26f9533-07e1-4514-bff4-8b4cc9774a77","https:\u002F\u002Fwww.youtube.com\u002F@smartness-com","ph:youtube-logo-fill",{"link_type":389,"key":801,"url":802,"target":392,"text":803},"cf3f63cc-cfbb-4d4a-bf56-47cf1b7f6c18","https:\u002F\u002Fwww.glassdoor.it\u002FPanoramica\u002FLavorando-in-Smartpricing-EI_IE4962186.13,25.htm","cib:glassdoor","© 2025 Helium Srl all right riserved",[806,810,820,824,833,843],{"link_type":389,"key":807,"url":808,"target":392,"text":809},"f3ba9ef4-870a-40b0-8f3b-fd44d097c6f1","https:\u002F\u002Fwww.iubenda.com\u002Fprivacy-policy\u002F50108679","Privacy Policy",{"id":811,"type":56,"tags":812,"lang":14,"slug":813,"first_publication_date":814,"last_publication_date":815,"uid":816,"url":817,"link_type":24,"key":818,"isBroken":34,"text":819},"Z-_QVhEAACEA7XxU",[],"cookie-declaration","2025-04-04T12:47:25+0000","2025-04-04T15:03:20+0000","cookie","\u002Fen\u002Fcookie","658e42ea-983e-4e21-b7e7-7e7b4182f02f","Cookie Policy",{"link_type":389,"key":821,"url":822,"target":392,"text":823},"244af0bc-90ad-469a-a6d5-8141177ba039","https:\u002F\u002Fwhistleblowersoftware.com\u002Fsecure\u002F9aac83e1-be46-4a4b-8c7b-ac5c488d6d5d","Whistleblowing",{"id":825,"type":56,"tags":826,"lang":14,"slug":827,"first_publication_date":828,"last_publication_date":545,"uid":829,"url":830,"link_type":24,"key":831,"isBroken":34,"text":832},"Z-T8qBIAACMAp6XV",[],"legal-notices","2025-03-27T07:22:19+0000","legal","\u002Fen\u002Flegal","e68cad45-4276-4b04-a827-b748ec6c727b","Legal",{"id":834,"type":56,"tags":835,"lang":14,"slug":836,"first_publication_date":837,"last_publication_date":838,"uid":839,"url":840,"link_type":24,"key":841,"isBroken":34,"text":842},"aYCzARAAACEA89bT",[],"terms--conditions","2026-02-03T11:55:48+0000","2026-02-05T13:58:19+0000","terms-conditions","\u002Fen\u002Fterms-conditions","d51edf5f-37b8-4fee-bf9b-25cde003bb99","Terms & conditions",{"id":844,"type":56,"tags":845,"lang":14,"slug":846,"first_publication_date":847,"last_publication_date":41,"uid":846,"url":848,"link_type":24,"key":849,"isBroken":34,"text":850},"agSWchIAACMAFMtD",[],"sitemap","2026-05-18T08:24:05+0000","\u002Fen\u002Fsitemap","11d21652-107c-43c6-a8b9-bf92039de49e","Site Map",{"id":852,"uid":853,"url":854,"type":855,"href":856,"tags":857,"first_publication_date":858,"last_publication_date":858,"slugs":859,"linked_documents":860,"lang":14,"alternate_languages":861,"data":866},"amNmdhEAAC4Ai_j1","hotel-rurale-orti-di-nora","\u002Fen\u002Fcase-studies\u002Fhotel-rurale-orti-di-nora","case_study","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=amcBpBEAACcAkTO9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22amNmdhEAAC4Ai_j1%22%29+%5D%5D",[],"2026-07-24T13:30:04+0000",[853],[],[862,864],{"id":863,"type":855,"lang":18,"uid":853},"amNnrREAAC0Ai_tJ",{"id":865,"type":855,"lang":21,"uid":853},"amHJ7RMAACcA5T0V",{"title":867,"description":872,"image":880,"category_use_case":889,"category_property_type":896,"category_location":906,"location":917,"rooms_number":921,"kpis":925,"slices":935,"meta_title":1204,"meta_description":1205,"meta_image":1206,"slices2":1213,"slices3":1230},[868],{"type":869,"text":870,"spans":871,"direction":676},"heading1","Hotel Rurale Orti di Nora",[],[873],{"type":666,"text":874,"spans":875,"direction":676},"We still sell through OTAs. With Smartcrs, we do it more deliberately: we can set rules that act as a filter and work in the hotel’s favor.",[876],{"start":877,"end":878,"type":879},0,139,"em",{"dimensions":881,"alt":870,"copyright":5,"url":884,"id":885,"edit":886},{"width":882,"height":883},1371,773,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002F5ORYakPtRn04HyLM_HotelRuraleOrtidiNora.png?auto=format,compress","5ORYakPtRn04HyLM",{"x":877,"y":877,"zoom":887,"background":888},1,"transparent",{"id":890,"type":891,"tags":892,"lang":14,"slug":75,"first_publication_date":893,"last_publication_date":893,"uid":75,"data":894,"link_type":24,"key":895,"isBroken":34},"ajQOdhMAACoAnXEs","case_study_category_use_case",[],"2026-06-18T15:42:02+0000",{"label":84},"c53fecc1-e60a-4f39-86f4-ca4b7a8928b0",{"id":897,"type":898,"tags":899,"lang":14,"slug":900,"first_publication_date":901,"last_publication_date":902,"uid":903,"data":904,"link_type":24,"key":905,"isBroken":34},"Z7bvEBAAACMAYTPh","case_study_category_property_type",[],"hotels","2025-02-20T09:00:02+0000","2025-03-18T14:01:38+0000","hotel",{"label":302},"7de61120-0812-4afa-aeef-ef2548a8deaa",{"id":907,"type":908,"tags":909,"lang":14,"slug":910,"first_publication_date":911,"last_publication_date":912,"uid":913,"data":914,"link_type":24,"key":916,"isBroken":34},"Z7bvLRAAACMAYTQG","case_study_category_location",[],"italy","2025-02-20T09:00:31+0000","2025-03-18T14:05:06+0000","italia",{"label":915},"Italy","161f461f-8fc2-49f8-9cd3-fe7a36e94568",[918],{"type":666,"text":919,"spans":920,"direction":676},"Santa Margherita di Pula, Italy",[],[922],{"type":666,"text":923,"spans":924,"direction":676},"35",[],[926,929,932],{"value":927,"label":928},"+13%","Revenue",{"value":930,"label":931},"+225%","Booking engine reservations",{"value":933,"label":934},"+15%","Offline direct bookings",[936,974,986,1045,1056,1155,1171,1188],{"variation":32,"version":67,"items":937,"primary":938,"id":972,"slice_type":973,"slice_label":5},[],{"text":939},[940,944,947,954,957,963,966],{"type":941,"text":942,"spans":943,"direction":676},"heading2","Background",[],{"type":666,"text":945,"spans":946,"direction":676},"Hotel Rurale Orti di Nora is located in Santa Margherita di Pula, within an agricultural estate of around 30 hectares. Hotel operations are part of a wider rural setting that also includes activities such as vineyard and olive cultivation.",[],{"type":666,"text":948,"spans":949,"direction":676},"The property opened in 2015 with around ten rooms and has grown over time to 35 rooms across different categories, from double and family rooms to suites.",[950],{"start":951,"end":952,"type":953},77,113,"strong",{"type":666,"text":955,"spans":956,"direction":676},"Today, Orti di Nora also offers two dining areas, a conference center, a sauna, a spa, swimming pools and large green areas.",[],{"type":666,"text":958,"spans":959,"direction":676},"Its guests are mainly families. In recent years, however, the offer has also expanded toward couples and travelers looking for a stay closer to nature.",[960],{"start":961,"end":962,"type":953},22,30,{"type":941,"text":964,"spans":965,"direction":676},"The challenge",[],{"type":666,"text":967,"spans":968,"direction":676},"When Gianmario Foddai joined as director in 2022, Orti di Nora was a property with strong potential. At the same time, its sales and daily operations were still not very structured and relied heavily on manual work.",[969],{"start":970,"end":971,"type":953},123,180,"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83","rich_text",{"variation":32,"version":67,"items":975,"primary":976,"id":984,"slice_type":985,"slice_label":5},[],{"title":977,"description":978},[],[979],{"type":666,"text":980,"spans":981,"direction":676},"“When I arrived, the property did not have a real sales system or customer care. Quotes were sent either by email or through the property management software. But because the software did not have an integrated CRS, there was no way to recover them. You would send a quote and then lose track of it. That is why most bookings came from Booking.com, and my first goal was to turn that situation around.”",[982],{"start":877,"end":983,"type":879},402,"card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac","card_highlight",{"variation":32,"version":67,"items":987,"primary":988,"id":1044,"slice_type":973,"slice_label":5},[],{"text":989},[990,993,999,1003,1008,1011,1020,1023,1028,1032,1036,1040],{"type":666,"text":991,"spans":992,"direction":676},"Orti di Nora turned to Smartness to:",[],{"type":994,"text":995,"spans":996,"direction":676},"list-item","bring more structure to the sales process and manage inquiries and quotes more effectively",[997],{"start":877,"end":998,"type":953},20,{"type":994,"text":1000,"spans":1001,"direction":676},"strengthen the direct channel and reduce the weight of intermediated channels",[1002],{"start":877,"end":962,"type":953},{"type":994,"text":1004,"spans":1005,"direction":676},"create simple processes that could be easily transferred to the team",[1006],{"start":877,"end":1007,"type":953},23,{"type":941,"text":1009,"spans":1010,"direction":676},"The solutions",[],{"type":666,"text":1012,"spans":1013,"direction":676},"Orti di Nora adopted Smartpms, the all-in-one software that centralizes the property’s daily operations, and connected it to Smartcrs, the Central Reservation System dedicated to sales, distribution and direct bookings.",[1014,1017],{"start":1015,"end":1016,"type":953},21,29,{"start":1018,"end":1019,"type":953},125,133,{"type":666,"text":1021,"spans":1022,"direction":676},"Smartcrs helps Orti di Nora:",[],{"type":994,"text":1024,"spans":1025,"direction":676},"manage inquiries and quotes in a structured way, so sales opportunities no longer get lost between emails, notes or disconnected tools",[1026],{"start":877,"end":1027,"type":953},47,{"type":994,"text":1029,"spans":1030,"direction":676},"strengthen the booking engine, turning the website into a real direct sales channel instead of just a showcase",[1031],{"start":877,"end":1016,"type":953},{"type":994,"text":1033,"spans":1034,"direction":676},"centralize distribution and maintain greater control over availability, channels and booking flows",[1035],{"start":877,"end":1007,"type":953},{"type":994,"text":1037,"spans":1038,"direction":676},"reduce reliance on OTAs by shifting a growing share of business toward owned channels",[1039],{"start":877,"end":1007,"type":953},{"type":994,"text":1041,"spans":1042,"direction":676},"simplify reception work through clearer processes that are easier to pass on, even to changing teams or staff without advanced technical training",[1043],{"start":877,"end":1007,"type":953},"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":67,"items":1046,"primary":1047,"id":1055,"slice_type":985,"slice_label":5},[],{"title":1048,"description":1049},[],[1050],{"type":666,"text":1051,"spans":1052,"direction":676},"“Implementation was very fast, and we started seeing the effects in the first year. It was a major change because we transformed many processes that had become routine. But I knew it was the right direction, and I proved it with the only thing that could really speak: the results.”",[1053],{"start":877,"end":1054,"type":879},282,"card_highlight$93f272e3-2e90-49f3-b228-90b0c31dfbd1",{"variation":32,"version":67,"items":1057,"primary":1058,"id":1154,"slice_type":973,"slice_label":5},[],{"text":1059},[1060,1063,1066,1078,1094,1098,1101,1104,1113,1116,1121,1129,1135,1138,1150],{"type":941,"text":1061,"spans":1062,"direction":676},"The results",[],{"type":666,"text":1064,"spans":1065,"direction":676},"For Orti di Nora, the shift was already visible in the first year of working with Smartness.",[],{"type":666,"text":1067,"spans":1068,"direction":676},"Between 2022 and 2023, revenue increased by +13%. Bookings through the booking engine grew by +225%, while offline direct bookings increased by +15%.",[1069,1072,1075],{"start":1070,"end":1071,"type":953},44,48,{"start":1073,"end":1074,"type":953},94,99,{"start":1076,"end":1077,"type":953},144,148,{"type":666,"text":1079,"spans":1080,"direction":676},"OTAs did not disappear from the channel mix, but their share dropped significantly, from 54% to 37%.",[1081,1083,1086,1089,1092],{"start":877,"end":1082,"type":953},4,{"start":1084,"end":1085,"type":953},61,68,{"start":1087,"end":1088,"type":953},69,82,{"start":1090,"end":1091,"type":953},89,92,{"start":1093,"end":1074,"type":953},96,{"type":1095,"text":1096,"spans":1097,"direction":676},"heading3","From the first acceleration to sustained growth",[],{"type":666,"text":1099,"spans":1100,"direction":676},"Over the following two years, Orti di Nora consolidated its growth and continued to strengthen its distribution model.",[],{"type":666,"text":1102,"spans":1103,"direction":676},"2024 was a year of stabilization after the strong acceleration of the first year. In 2025, the main indicators started growing again, confirming the strength of the path the hotel had taken.",[],{"type":666,"text":1105,"spans":1106,"direction":676},"Overall, between 2022 and 2025, revenue increased by +42%. The direct channel as a whole grew by +56%, and the booking engine became one of the property’s most important sales channels.",[1107,1110],{"start":1108,"end":1109,"type":953},53,57,{"start":1111,"end":1112,"type":953},97,101,{"type":1095,"text":1114,"spans":1115,"direction":676},"Booking engine: the digital direct channel becomes strategic",[],{"type":666,"text":1117,"spans":1118,"direction":676},"The clearest result came from the booking engine, which grew by +323% over three years.",[1119],{"start":1120,"end":1087,"type":953},64,{"type":666,"text":1122,"spans":1123,"direction":676},"In 2022, online direct bookings represented just 8% of revenue. By 2025, they reached 22%, becoming the property’s second-largest sales channel.",[1124,1127],{"start":1125,"end":1126,"type":953},49,51,{"start":1128,"end":1090,"type":953},86,{"type":666,"text":1130,"spans":1131,"direction":676},"Its contribution to overall growth was even more significant: the booking engine alone generated around 58% of the total revenue increase recorded over the period.",[1132],{"start":1133,"end":1134,"type":953},104,107,{"type":1095,"text":1136,"spans":1137,"direction":676},"Less reliance on OTAs, more control over distribution",[],{"type":666,"text":1139,"spans":1140,"direction":676},"In 2022, at the start of the partnership with Smartness, OTAs accounted for 54% of the distribution mix. By 2025, their share had fallen to 36%, a reduction of around 18 percentage points.",[1141,1144,1147],{"start":1142,"end":1143,"type":953},76,79,{"start":1145,"end":1146,"type":953},140,143,{"start":1148,"end":1149,"type":953},167,187,{"type":666,"text":1151,"spans":1152,"direction":676},"The direct channel as a whole, including the booking engine and offline direct bookings, grew by +56%.",[1153],{"start":1111,"end":1112,"type":953},"rich_text$a014806e-7ef1-46e1-a8d8-22e12a0622f2",{"variation":32,"version":67,"items":1156,"primary":1157,"id":1170,"slice_type":985,"slice_label":5},[],{"title":1158,"description":1159},[],[1160,1165],{"type":666,"text":1161,"spans":1162,"direction":676},"“This was the most impactful result for us. Because it is not just about revenue. You can generate one million euros in revenue, but if 80%, so 800,000 euros, comes from Booking.com and you have to pay almost 20% commission on that, what is really left in your pocket? Very little.",[1163],{"start":877,"end":1164,"type":879},281,{"type":666,"text":1166,"spans":1167,"direction":676},"We still sell through portals, but with Smartcrs we can do it more deliberately. Thanks to the OTA rules, we can set policies that act as a filter and work as much as possible in the hotel’s favor. Alongside the right tool, you also need a strategy.”",[1168],{"start":877,"end":1169,"type":879},250,"card_highlight$024e18ae-c76d-406b-9438-130ab20a38dc",{"variation":32,"version":67,"items":1172,"primary":1173,"id":1187,"slice_type":973,"slice_label":5},[],{"text":1174},[1175,1178,1181],{"type":1095,"text":1176,"spans":1177,"direction":676},"Simpler processes and more sustainable growth",[],{"type":666,"text":1179,"spans":1180,"direction":676},"Smartcrs and Smartpms helped Orti di Nora turn a loosely structured way of working into a clearer, more professional and more sustainable system.",[],{"type":666,"text":1182,"spans":1183,"direction":676},"This became especially important as the property grew. Since 2022, Orti di Nora has not only increased revenue, but also expanded its internal organization: the team grew from 10 to 25 people, while the offer expanded with new rooms and services.",[1184],{"start":1185,"end":1186,"type":953},157,191,"rich_text$60315ea4-b2fc-433f-9a5a-3c7344525abf",{"variation":32,"version":67,"items":1189,"primary":1190,"id":1203,"slice_type":985,"slice_label":5},[],{"title":1191,"description":1192},[],[1193,1198],{"type":666,"text":1194,"spans":1195,"direction":676},"“When I arrived, Orti di Nora had a team of 10 people with strong practical experience, but limited familiarity with software. So I needed tools that were effective, but also simple to use and easy to pass on to new team members.",[1196],{"start":877,"end":1197,"type":879},229,{"type":666,"text":1199,"spans":1200,"direction":676},"With Smartness, we were able to get them operational right away in managing inquiries, quotes and booking flows, and this had a direct effect on the conversion rate.”",[1201],{"start":877,"end":1202,"type":879},166,"card_highlight$1ab5e9ee-0c91-4166-b08a-ad2c781db973","Smartness reviews: Hotel Rurale Orti di Nora (Santa Margherita di Pula, Italy) - Case study | Smartness","Read the case study of Hotel Rurale Orti di Nora (Santa Margherita di Pula, Italy) and discover their experience with Smartness.",{"dimensions":1207,"alt":870,"copyright":5,"url":1210,"id":885,"edit":1211},{"width":1208,"height":1209},2400,1260,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002F5ORYakPtRn04HyLM_HotelRuraleOrtidiNora.png?auto=format,compress&rect=0,27,1371,720&w=2400&h=1260",{"x":877,"y":1212,"zoom":887,"background":888},27,[1214],{"variation":32,"version":67,"items":1215,"primary":1216,"id":1228,"slice_type":1229,"slice_label":5},[],{"icon":5,"title":1217,"description":1221,"link":1225},[1218],{"type":666,"text":1219,"spans":1220,"direction":676},"Every success story starts with a demo",[],[1222],{"type":666,"text":1223,"spans":1224,"direction":676},"See how Smartness can help you unlock the full potential of your property. Free, no obligation.",[],{"id":641,"type":56,"tags":1226,"lang":14,"slug":643,"first_publication_date":644,"last_publication_date":645,"uid":646,"url":647,"link_type":24,"key":1227,"isBroken":34,"text":649},[],"446f3737-bdc3-4de6-bd7b-48cc07f7583e","side_cta$68fa3fee-ab56-4713-aa0a-ffd54385d524","side_cta",[],{"page":887,"results_per_page":1232,"results_size":1232,"total_results_size":1233,"total_pages":1234,"next_page":1235,"prev_page":5,"results":1236,"version":1823,"license":1824},2,120,60,"https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=amcBpBEAACcAkTO9&q=%5B%5Bnot%28my.case_study.uid%2C+%22hotel-rurale-orti-di-nora%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22case_study%22%29%5D%5D&page=2&pageSize=2&lang=en",[1237,1542],{"id":1238,"uid":1239,"url":1240,"type":855,"href":1241,"tags":1242,"first_publication_date":1243,"last_publication_date":1243,"slugs":1244,"linked_documents":1245,"lang":14,"alternate_languages":1246,"data":1251},"alnurhMAADAA2Mpf","hotel-pedra-niedda","\u002Fen\u002Fcase-studies\u002Fhotel-pedra-niedda","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=amcBpBEAACcAkTO9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22alnurhMAADAA2Mpf%22%29+%5D%5D",[],"2026-07-17T09:09:48+0000",[1239],[],[1247,1249],{"id":1248,"type":855,"lang":18,"uid":1239},"alnwDhMAAC0A2M1J",{"id":1250,"type":855,"lang":21,"uid":1239},"alnstxMAAC4A2Man",{"title":1252,"description":1256,"image":1262,"category_use_case":1270,"category_property_type":1277,"category_location":1280,"location":1283,"rooms_number":1287,"kpis":1291,"slices":1298,"meta_title":1522,"meta_description":1523,"meta_image":1524,"slices2":1529,"slices3":1541},[1253],{"type":869,"text":1254,"spans":1255,"direction":676},"Hotel Pedra Niedda",[],[1257],{"type":666,"text":1258,"spans":1259,"direction":676},"After the ad campaigns went live, inquiries increased so much that one person alone could no longer keep up.",[1260],{"start":877,"end":1261,"type":879},108,{"dimensions":1263,"alt":1266,"copyright":5,"url":1267,"id":1268,"edit":1269},{"width":1264,"height":1265},1500,1125,"Pedra Niedda","https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002F3QjIQvzU2iDyUfqV_PedraNiedda.jpg?auto=format,compress","3QjIQvzU2iDyUfqV",{"x":877,"y":877,"zoom":887,"background":888},{"id":1271,"type":891,"tags":1272,"lang":14,"slug":1273,"first_publication_date":1274,"last_publication_date":1274,"uid":1273,"data":1275,"link_type":24,"key":895,"isBroken":34},"aC1zVhMAACAAbLyO",[],"direct-bookings","2025-05-21T06:38:59+0000",{"label":1276},"Direct bookings",{"id":897,"type":898,"tags":1278,"lang":14,"slug":900,"first_publication_date":901,"last_publication_date":902,"uid":903,"data":1279,"link_type":24,"key":905,"isBroken":34},[],{"label":302},{"id":907,"type":908,"tags":1281,"lang":14,"slug":910,"first_publication_date":911,"last_publication_date":912,"uid":913,"data":1282,"link_type":24,"key":916,"isBroken":34},[],{"label":915},[1284],{"type":666,"text":1285,"spans":1286,"direction":676},"Budoni, Italy",[],[1288],{"type":666,"text":1289,"spans":1290,"direction":676},"60",[],[1292,1294,1296],{"value":1293,"label":928},"+16%",{"value":1295,"label":931},"+82%",{"value":1297,"label":934},"+63%",[1299,1325,1335,1347,1362,1422,1437,1512],{"variation":32,"version":67,"items":1300,"primary":1301,"id":972,"slice_type":973,"slice_label":5},[],{"text":1302},[1303,1305,1308,1313,1316,1319],{"type":941,"text":942,"spans":1304,"direction":676},[],{"type":666,"text":1306,"spans":1307,"direction":676},"Pedra Niedda is a 60-unit hotel in Budoni, surrounded by nature and just a short walk from the beaches on Sardinia’s eastern coast.",[],{"type":666,"text":1309,"spans":1310,"direction":676},"Founded in 1974, the hotel has evolved over the years, adapting its offer as guest expectations changed.",[1311],{"start":1312,"end":1133,"type":953},55,{"type":666,"text":1314,"spans":1315,"direction":676},"In the past, Pedra Niedda mainly focused on traditional full-board and half-board stays for families. Later, the hotel moved to a B&B model, expanded its rooms, and added a restaurant, bar and pizzeria open to both hotel guests and external customers.",[],{"type":666,"text":1317,"spans":1318,"direction":676},"This helped Pedra Niedda reach new audiences. Today, the hotel welcomes not only families, but also couples and groups of different ages.",[],{"type":666,"text":1320,"spans":1321,"direction":676},"What has stayed the same is the family-run atmosphere. It remains one of the hotel’s strongest assets and has helped build a loyal guest base over time.",[1322],{"start":1323,"end":1324,"type":953},117,142,{"variation":32,"version":67,"items":1326,"primary":1327,"id":984,"slice_type":985,"slice_label":5},[],{"title":1328,"description":1329},[],[1330],{"type":666,"text":1331,"spans":1332,"direction":676},"“Guests feel that family atmosphere. We are always available, even for needs that go beyond the room itself. That creates a connection, and it brings them back year after year. We are proud of that.”",[1333],{"start":877,"end":1334,"type":879},199,{"variation":32,"version":67,"items":1336,"primary":1337,"id":1044,"slice_type":973,"slice_label":5},[],{"text":1338},[1339,1341],{"type":941,"text":964,"spans":1340,"direction":676},[],{"type":666,"text":1342,"spans":1343,"direction":676},"The family-run approach is one of Pedra Niedda’s strengths: guests receive personal attention and often return. At the same time, day-to-day work left little room to focus on growing the business more strategically.",[1344],{"start":1345,"end":1346,"type":953},151,215,{"variation":32,"version":67,"items":1348,"primary":1349,"id":1055,"slice_type":985,"slice_label":5},[],{"title":1350,"description":1351},[],[1352,1357],{"type":666,"text":1353,"spans":1354,"direction":676},"“The company is made up of five people. Everyone has their role, but when something needs to be done, we all do a bit of everything. A lot of the work was still manual, and every task took time. ",[1355],{"start":877,"end":1356,"type":879},195,{"type":666,"text":1358,"spans":1359,"direction":676},"That is why most bookings came through agreements with agencies or through platforms like Booking.com and Expedia. We had a website, but it was mostly there for looks.”",[1360],{"start":877,"end":1361,"type":879},168,{"variation":32,"version":67,"items":1363,"primary":1364,"id":1154,"slice_type":973,"slice_label":5},[],{"text":1365},[1366,1372,1375,1378,1381,1384,1387,1390,1393,1410,1413,1417],{"type":666,"text":1367,"spans":1368,"direction":676},"When Pedra Niedda started working with Smartness, the goal was to simplify recurring tasks and strengthen the hotel’s online presence and profitability.",[1369],{"start":1370,"end":1371,"type":953},50,152,{"type":666,"text":1373,"spans":1374,"direction":676},"The aim was to grow direct bookings and reduce reliance on OTAs, which had come to represent 61% of sales.",[],{"type":666,"text":1376,"spans":1377,"direction":676},"To achieve this, Smartness worked with the team on a dedicated marketing strategy designed to:",[],{"type":994,"text":1379,"spans":1380,"direction":676},"strengthen online visibility",[],{"type":994,"text":1382,"spans":1383,"direction":676},"redirect searches from OTAs to the official website",[],{"type":994,"text":1385,"spans":1386,"direction":676},"increase the average booking value",[],{"type":994,"text":1388,"spans":1389,"direction":676},"support overall revenue growth",[],{"type":941,"text":1391,"spans":1392,"direction":676},"The solution",[],{"type":666,"text":1394,"spans":1395,"direction":676},"After Pedra Niedda simplified many manual processes with Smartpms, the all-in-one software from Smartness, and Smartcrs, the Central Reservation System, the hotel entrusted Smartsite with a complete website redesign, including the Booking Engine. Pedra Niedda also activated Smartads Base to manage advertising campaigns.",[1396,1398,1401,1404,1407],{"start":1109,"end":1397,"type":953},65,{"start":1399,"end":1400,"type":953},111,119,{"start":1402,"end":1403,"type":953},173,182,{"start":1405,"end":1406,"type":953},275,283,{"start":1408,"end":1409,"type":953},284,288,{"type":666,"text":1411,"spans":1412,"direction":676},"At this stage, the purpose of advertising was to reach guests who were already close to booking. To do this, the Smartness team focused on two campaign types:",[],{"type":994,"text":1414,"spans":1415,"direction":676},"Google Ads Brand Name campaign, to cover searches from people who already knew Pedra Niedda or were looking for the hotel directly. This helped the hotel protect existing demand and guide it toward the official website.",[1416],{"start":877,"end":962,"type":953},{"type":994,"text":1418,"spans":1419,"direction":676},"Google Ads Destination campaigns, to reach people searching for accommodation in the area and increase the hotel’s visibility for location-based searches.",[1420],{"start":877,"end":1421,"type":953},32,{"variation":32,"version":67,"items":1423,"primary":1424,"id":1170,"slice_type":985,"slice_label":5},[],{"title":1425,"description":1426},[],[1427,1432],{"type":666,"text":1428,"spans":1429,"direction":676},"“A relationship of trust was built. When Smartness recommends something, we know it is not just about selling us another service, but because they believe it is truly needed. Every solution they suggested turned out to be right for us: even with the property management software alone, we saw a good increase in sales.",[1430],{"start":877,"end":1431,"type":879},318,{"type":666,"text":1433,"spans":1434,"direction":676},"So when they proposed advertising campaigns, we said yes. And it was the right decision, because after the campaigns went live, inquiries increased so much that one person alone could no longer keep up.”",[1435],{"start":877,"end":1436,"type":879},203,{"variation":32,"version":67,"items":1438,"primary":1439,"id":1187,"slice_type":973,"slice_label":5},[],{"text":1440},[1441,1443,1448,1451,1454,1460,1463,1466,1469,1472,1481,1497,1500,1503,1509],{"type":941,"text":1061,"spans":1442,"direction":676},[],{"type":666,"text":1444,"spans":1445,"direction":676},"In two years with Smartads, Pedra Niedda achieved clear growth, both in revenue and in the balance of its sales channels.",[1446],{"start":1447,"end":1233,"type":953},91,{"type":666,"text":1449,"spans":1450,"direction":676},"The advertising campaigns strengthened the direct channel, increased the average booking value and reduced the relative weight of OTAs.",[],{"type":1095,"text":1452,"spans":1453,"direction":676},"Revenue and ADR: more growth, more value",[],{"type":666,"text":1455,"spans":1456,"direction":676},"Over the period analysed, total revenue increased by +16%. At the same time, the overall average ADR grew by +25%.",[1457,1458],{"start":1108,"end":1109,"type":953},{"start":1459,"end":952,"type":953},109,{"type":666,"text":1461,"spans":1462,"direction":676},"The ADR increase was visible across all main channels: offline direct bookings, the Booking Engine and OTAs.",[],{"type":666,"text":1464,"spans":1465,"direction":676},"This shows that growth did not come from more aggressive pricing, but from Pedra Niedda’s ability to capture more value from existing demand across the full channel mix.",[],{"type":1095,"text":1467,"spans":1468,"direction":676},"Direct channel and OTAs: a healthier balance",[],{"type":666,"text":1470,"spans":1471,"direction":676},"The strongest result was in the direct channel.",[],{"type":666,"text":1473,"spans":1474,"direction":676},"Total direct revenue grew by +71%. The Booking Engine saw particularly strong growth, with an increase of +82%. Offline direct revenue also grew by +63%.",[1475,1477,1480],{"start":1016,"end":1476,"type":953},33,{"start":1478,"end":1479,"type":953},106,110,{"start":1077,"end":1371,"type":953},{"type":666,"text":1482,"spans":1483,"direction":676},"OTAs continued to generate revenue, but their share of the channel mix fell by more than 8 percentage points. In two years, OTA share decreased from 61% to 52%. Over the same period, the direct channel increased from 39% to 48%.",[1484,1486,1488,1491,1494],{"start":1485,"end":1261,"type":953},46,{"start":1487,"end":1371,"type":953},149,{"start":1489,"end":1490,"type":953},156,159,{"start":1492,"end":1493,"type":953},217,220,{"start":1495,"end":1496,"type":953},224,227,{"type":666,"text":1498,"spans":1499,"direction":676},"This allowed Pedra Niedda to keep the visibility provided by the portals while shifting more business toward channels that are easier to control and more strategic for profitability.",[],{"type":1095,"text":1501,"spans":1502,"direction":676},"Advertising: efficient acquisition and qualified demand",[],{"type":666,"text":1504,"spans":1505,"direction":676},"The Google Ads campaigns generated an overall ROAS of around 29.8x, with a conversion cost of approximately 3.36%.",[1506,1508],{"start":1084,"end":1507,"type":953},66,{"start":1261,"end":952,"type":953},{"type":666,"text":1510,"spans":1511,"direction":676},"In practical terms, for every €100 in tracked bookings generated by the campaigns, Pedra Niedda invested around €3.36 in media spend.",[],{"variation":32,"version":67,"items":1513,"primary":1514,"id":1203,"slice_type":985,"slice_label":5},[],{"title":1515,"description":1516},[],[1517],{"type":666,"text":1518,"spans":1519,"direction":676},"“We did not only increase sales. We also improved communication with guests throughout the entire journey, from booking to stay. This helped us increase both the number and the quality of our reviews, which had been low before. In short, Smartness has become more of a partner than a provider for us.”",[1520],{"start":877,"end":1521,"type":879},301,"Smartness reviews: Hotel Pedra Niedda (Budoni, Italy) - Case study | Smartness","Read the case study of Hotel Pedra Niedda (Budoni, Italy) and discover their experience with Smartness.",{"dimensions":1525,"alt":1266,"copyright":5,"url":1526,"id":1268,"edit":1527},{"width":1208,"height":1209},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002F3QjIQvzU2iDyUfqV_PedraNiedda.jpg?auto=format,compress&rect=0,169,1500,788&w=2400&h=1260",{"x":877,"y":1528,"zoom":887,"background":888},169,[1530],{"variation":32,"version":67,"items":1531,"primary":1532,"id":1228,"slice_type":1229,"slice_label":5},[],{"icon":5,"title":1533,"description":1536,"link":1539},[1534],{"type":666,"text":1219,"spans":1535,"direction":676},[],[1537],{"type":666,"text":1223,"spans":1538,"direction":676},[],{"id":641,"type":56,"tags":1540,"lang":14,"slug":643,"first_publication_date":644,"last_publication_date":645,"uid":646,"url":647,"link_type":24,"key":1227,"isBroken":34,"text":649},[],[],{"id":1543,"uid":1544,"url":1545,"type":855,"href":1546,"tags":1547,"first_publication_date":1548,"last_publication_date":1243,"slugs":1549,"linked_documents":1550,"lang":14,"alternate_languages":1551,"data":1556},"akup8REAACkAwfh1","albero-capovolto","\u002Fen\u002Fcase-studies\u002Falbero-capovolto","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=amcBpBEAACcAkTO9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22akup8REAACkAwfh1%22%29+%5D%5D",[],"2026-07-06T16:00:09+0000",[1544],[],[1552,1554],{"id":1553,"type":855,"lang":18,"uid":1544},"akup_BEAACwAwfiL",{"id":1555,"type":855,"lang":21,"uid":1544},"akfZIxEAAC0AvEp2",{"title":1557,"description":1561,"image":1567,"category_use_case":1574,"category_property_type":1577,"category_location":1580,"location":1583,"rooms_number":1587,"kpis":1591,"slices":1599,"meta_title":1804,"meta_description":1805,"meta_image":1806,"slices2":1810,"slices3":1822},[1558],{"type":869,"text":1559,"spans":1560,"direction":676},"Albero Capovolto",[],[1562],{"type":666,"text":1563,"spans":1564,"direction":676},"Before, I used to spend the whole day in front of the computer. Now my operational workload has not just been cut in half: it is one tenth of what it used to be.",[1565],{"start":877,"end":1566,"type":879},161,{"dimensions":1568,"alt":1559,"copyright":5,"url":1571,"id":1572,"edit":1573},{"width":1569,"height":1570},1024,683,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002Fk0A2zFTw5fUXJMma_AlberoCapovolto2.png?auto=format,compress","k0A2zFTw5fUXJMma",{"x":877,"y":877,"zoom":887,"background":888},{"id":890,"type":891,"tags":1575,"lang":14,"slug":75,"first_publication_date":893,"last_publication_date":893,"uid":75,"data":1576,"link_type":24,"key":895,"isBroken":34},[],{"label":84},{"id":897,"type":898,"tags":1578,"lang":14,"slug":900,"first_publication_date":901,"last_publication_date":902,"uid":903,"data":1579,"link_type":24,"key":905,"isBroken":34},[],{"label":302},{"id":907,"type":908,"tags":1581,"lang":14,"slug":910,"first_publication_date":911,"last_publication_date":912,"uid":913,"data":1582,"link_type":24,"key":916,"isBroken":34},[],{"label":915},[1584],{"type":666,"text":1585,"spans":1586,"direction":676},"Golfo Aranci, Italy",[],[1588],{"type":666,"text":1589,"spans":1590,"direction":676},"7",[],[1592,1594,1597],{"value":1593,"label":928},"+23%",{"value":1595,"label":1596},"+73%","Booking engine bookings",{"value":1598,"label":934},"+27%",[1600,1620,1630,1644,1659,1715,1725,1744,1754,1783,1793],{"variation":32,"version":67,"items":1601,"primary":1602,"id":972,"slice_type":973,"slice_label":5},[],{"text":1603},[1604,1606,1609,1617],{"type":941,"text":942,"spans":1605,"direction":676},[],{"type":666,"text":1607,"spans":1608,"direction":676},"Albero Capovolto is a hospitality property set in the countryside between Porto Rotondo and Golfo Aranci.",[],{"type":666,"text":1610,"spans":1611,"direction":676},"It was founded thirteen years ago as a family-run bed and breakfast with five rooms and, over time, evolved into an adults-only boutique hotel with seven rooms, a pool, and a food-and-wine offering.",[1612,1615],{"start":1613,"end":1614,"type":953},128,136,{"start":1616,"end":1324,"type":953},137,{"type":666,"text":1618,"spans":1619,"direction":676},"Albero Capovolto mainly welcomes international guests, mostly couples who choose its intimate atmosphere to celebrate special occasions such as anniversaries and honeymoons.",[],{"variation":32,"version":67,"items":1621,"primary":1622,"id":984,"slice_type":985,"slice_label":5},[],{"title":1623,"description":1624},[],[1625],{"type":666,"text":1626,"spans":1627,"direction":676},"“From the opening until today, Albero Capovolto has changed a lot, and it has changed based on guest feedback. Over these thirteen years, we have always asked every single guest what they appreciated and what they felt was missing. That is how we understood what people were really looking for in a place like this.”",[1628],{"start":877,"end":1629,"type":879},316,{"variation":32,"version":67,"items":1631,"primary":1632,"id":1044,"slice_type":973,"slice_label":5},[],{"text":1633},[1634,1637,1639],{"type":666,"text":1635,"spans":1636,"direction":676},"This approach helped Albero Capovolto build a large base of loyal guests and attract a growing number of new customers, but it also increased the challenges tied to running the property on a daily basis.",[],{"type":941,"text":964,"spans":1638,"direction":676},[],{"type":666,"text":1640,"spans":1641,"direction":676},"As the number of services offered and the volume of demand grew, manual management became increasingly difficult to sustain.",[1642],{"start":1397,"end":1643,"type":953},124,{"variation":32,"version":67,"items":1645,"primary":1646,"id":1055,"slice_type":985,"slice_label":5},[],{"title":1647,"description":1648},[],[1649,1654],{"type":666,"text":1650,"spans":1651,"direction":676},"“I did everything by hand. I had one file for customer mailing lists, one where I tracked deposits, one where I noted who I had sent a quote to, and another where I wrote down every guest preference: which room they had stayed in, or whether they had asked for a particular kind of coffee.",[1652],{"start":877,"end":1653,"type":879},289,{"type":666,"text":1655,"spans":1656,"direction":676},"On top of that, I personally answered every phone call and message and opened and closed availability on the portals.\nI used to spend the whole day in front of the computer, and it was a job that kept me up at night because, naturally, I made mistakes: I had overbooking situations and even serious issues.”",[1657],{"start":877,"end":1658,"type":879},307,{"variation":32,"version":67,"items":1660,"primary":1661,"id":1154,"slice_type":973,"slice_label":5},[],{"text":1662},[1663,1666,1668,1679,1687,1693,1696,1701,1705,1710],{"type":666,"text":1664,"spans":1665,"direction":676},"Albero Capovolto therefore turned to Smartness to move beyond amateur-style management, reduce workload, and improve hotel performance.",[],{"type":941,"text":1391,"spans":1667,"direction":676},[],{"type":666,"text":1669,"spans":1670,"direction":676},"To bring more order to operations and strengthen the direct channel, Albero Capovolto adopted Smartpms, the all-in-one property management system that centralizes the property’s operational activities, and Smartcrs, the Central Reservation System dedicated to sales management.",[1671,1675,1676],{"start":1073,"end":1672,"type":672,"data":1673},102,{"id":88,"type":56,"tags":1674,"lang":14,"slug":90,"first_publication_date":91,"last_publication_date":92,"uid":93,"url":94,"link_type":24,"isBroken":34},[],{"start":1073,"end":1672,"type":953},{"start":1677,"end":1678,"type":953},206,214,{"type":666,"text":1680,"spans":1681,"direction":676},"Completing the project, Smartsite created a custom website for Albero Capovolto connected to the Booking Engine, allowing guests to check availability and book directly.",[1682,1686],{"start":1683,"end":1476,"type":672,"data":1684},24,{"id":169,"type":56,"tags":1685,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":24,"isBroken":34},[],{"start":1683,"end":1476,"type":953},{"type":666,"text":1688,"spans":1689,"direction":676},"The software that had the greatest impact on Albero Capovolto’s work was Smartcrs, which automated most of the tasks that had previously been done manually.",[1690],{"start":1691,"end":1692,"type":953},73,81,{"type":666,"text":1694,"spans":1695,"direction":676},"Smartcrs enabled Albero Capovolto to:",[],{"type":994,"text":1697,"spans":1698,"direction":676},"have real-time visibility on available rooms and dates, avoiding the need to constantly check and reply to every inquiry just to confirm actual availability;",[1699],{"start":877,"end":1700,"type":953},54,{"type":994,"text":1702,"spans":1703,"direction":676},"manage negotiations in a more structured way by creating clickable web quotes with customizable expiry dates and automatic follow-ups, without having to note separately when to contact the guest again or reopen rooms;",[1704],{"start":877,"end":1070,"type":953},{"type":994,"text":1706,"spans":1707,"direction":676},"differentiate the strategy across channels, reserving more availability for the direct website and applying different prices or conditions compared with OTAs;",[1708],{"start":877,"end":1709,"type":953},42,{"type":994,"text":1711,"spans":1712,"direction":676},"centralize guest history in the CRM, collecting stays, communications, requests, and preferences in one easy-to-consult archive, especially useful for managing the many returning guests.",[1713],{"start":877,"end":1714,"type":953},35,{"variation":32,"version":67,"items":1716,"primary":1717,"id":1170,"slice_type":985,"slice_label":5},[],{"title":1718,"description":1719},[],[1720],{"type":666,"text":1721,"spans":1722,"direction":676},"“I had no doubts about choosing Smartness because, on top of having all the features I needed, the software was visually intuitive and fast. That day I went home and said: you have no idea, this is the best money I have spent in years.”",[1723],{"start":877,"end":1724,"type":879},236,{"variation":32,"version":67,"items":1726,"primary":1727,"id":1187,"slice_type":973,"slice_label":5},[],{"text":1728},[1729,1731,1735,1738,1741],{"type":941,"text":1061,"spans":1730,"direction":676},[],{"type":666,"text":1732,"spans":1733,"direction":676},"In one year with Smartness, Albero Capovolto recorded significant growth. The results show not only a 23% increase in revenue, but also a stronger ability to turn demand into direct bookings through a more organized sales process and a smoother guest relationship.",[1734],{"start":1672,"end":1018,"type":953},{"type":1095,"text":1736,"spans":1737,"direction":676},"Better guest relationship management",[],{"type":666,"text":1739,"spans":1740,"direction":676},"For Albero Capovolto, one of the most important advantages of Smartcrs is the ability to access a complete guest history.",[],{"type":666,"text":1742,"spans":1743,"direction":676},"Today, the team can quickly retrieve previous stays, communications, notes, and each guest’s preferences. This is especially important for a property with many repeat guests who expect attentive and personalized service.",[],{"variation":32,"version":67,"items":1745,"primary":1746,"id":1203,"slice_type":985,"slice_label":5},[],{"title":1747,"description":1748},[],[1749],{"type":666,"text":1750,"spans":1751,"direction":676},"“The most important part for me is the guest history and the possibility of having an archive that clearly keeps track of guests across seasons, years, rooms, what they ate, everything. It is extremely important.”",[1752],{"start":877,"end":1753,"type":879},213,{"variation":32,"version":67,"items":1755,"primary":1756,"id":1782,"slice_type":973,"slice_label":5},[],{"text":1757},[1758,1761,1764,1771,1776,1779],{"type":1095,"text":1759,"spans":1760,"direction":676},"Stronger direct channel, both online and offline",[],{"type":666,"text":1762,"spans":1763,"direction":676},"The introduction of Smartcrs and the booking engine made the booking journey simpler, faster, and less vulnerable to distraction errors or forgotten follow-ups.",[],{"type":666,"text":1765,"spans":1766,"direction":676},"In one year, revenue generated by the booking engine increased by 73%. Revenue from the traditional direct channel also grew, meaning bookings handled by phone and email, which rose by 27%.",[1767,1768],{"start":1507,"end":1087,"type":953},{"start":1769,"end":1770,"type":953},185,188,{"type":666,"text":1772,"spans":1773,"direction":676},"The result was a more effective sales process that contributed to revenue growth and to a 23% increase in overall average ADR.",[1774],{"start":1775,"end":1018,"type":953},90,{"type":1095,"text":1777,"spans":1778,"direction":676},"Lower workload and room to grow",[],{"type":666,"text":1780,"spans":1781,"direction":676},"With Smartcrs, the time spent manually managing inquiries, availability, offers, and bookings dropped dramatically.",[],"rich_text$054902df-43e9-40a0-8428-0c8cf3b2b1a7",{"variation":32,"version":67,"items":1784,"primary":1785,"id":1792,"slice_type":985,"slice_label":5},[],{"title":1786,"description":1787},[],[1788],{"type":666,"text":1789,"spans":1790,"direction":676},"“My work in front of the computer has not just been cut in half: today it is one tenth of what it used to be.”",[1791],{"start":877,"end":1479,"type":879},"card_highlight$fa539100-0f3e-4374-8ab5-d991b4a292d3",{"variation":32,"version":67,"items":1794,"primary":1795,"id":1803,"slice_type":973,"slice_label":5},[],{"text":1796},[1797],{"type":666,"text":1798,"spans":1799,"direction":676},"This lighter workload allowed the owner to devote more time to developing the offer and improving the guest experience. Since the start of the collaboration, Albero Capovolto has expanded the services it offers and increased the size of the team without increasing management complexity at the same pace.",[1800],{"start":1801,"end":1802,"type":953},179,245,"rich_text$0b877543-3027-4a6e-8718-428794ca81fe","Smartness reviews: Albero Capovolto (Golfo Aranci, Italy) - Case study | Smartness","Read the case study of Albero Capovolto (Golfo Aranci, Italy) and discover their experience with Smartness.",{"dimensions":1807,"alt":1559,"copyright":5,"url":1808,"id":1572,"edit":1809},{"width":1208,"height":1209},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002Fk0A2zFTw5fUXJMma_AlberoCapovolto2.png?auto=format,compress&rect=0,73,1024,538&w=2400&h=1260",{"x":877,"y":1691,"zoom":887,"background":888},[1811],{"variation":32,"version":67,"items":1812,"primary":1813,"id":1228,"slice_type":1229,"slice_label":5},[],{"icon":5,"title":1814,"description":1817,"link":1820},[1815],{"type":666,"text":1219,"spans":1816,"direction":676},[],[1818],{"type":666,"text":1223,"spans":1819,"direction":676},[],{"id":641,"type":56,"tags":1821,"lang":14,"slug":643,"first_publication_date":644,"last_publication_date":645,"uid":646,"url":647,"link_type":24,"key":1227,"isBroken":34,"text":649},[],[],"3f9f504","All Rights Reserved",1785135741407]