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Now my operational workload has not just been cut in half: it is one tenth of what it used to be.",[1244],{"start":877,"end":1245,"type":879},161,{"dimensions":1247,"alt":1238,"copyright":5,"url":1250,"id":1251,"edit":1252},{"width":1248,"height":1249},1024,683,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002Fk0A2zFTw5fUXJMma_AlberoCapovolto2.png?auto=format,compress","k0A2zFTw5fUXJMma",{"x":877,"y":877,"zoom":888,"background":889},{"id":1254,"type":892,"tags":1255,"lang":14,"slug":75,"first_publication_date":1256,"last_publication_date":1256,"uid":75,"data":1257,"link_type":24,"key":898,"isBroken":34},"ajQOdhMAACoAnXEs",[],"2026-06-18T15:42:02+0000",{"label":84},{"id":900,"type":901,"tags":1259,"lang":14,"slug":903,"first_publication_date":904,"last_publication_date":905,"uid":906,"data":1260,"link_type":24,"key":908,"isBroken":34},[],{"label":302},{"id":910,"type":911,"tags":1262,"lang":14,"slug":913,"first_publication_date":914,"last_publication_date":915,"uid":916,"data":1263,"link_type":24,"key":919,"isBroken":34},[],{"label":918},[1265],{"type":666,"text":1266,"spans":1267,"direction":676},"Golfo Aranci, Italy",[],[1269],{"type":666,"text":1270,"spans":1271,"direction":676},"7",[],[1273,1275,1278],{"value":1274,"label":931},"+23%",{"value":1276,"label":1277},"+73%","Booking engine bookings",{"value":1279,"label":937},"+27%",[1281,1301,1311,1325,1340,1398,1408,1428,1438,1468,1478],{"variation":32,"version":67,"items":1282,"primary":1283,"id":969,"slice_type":970,"slice_label":5},[],{"text":1284},[1285,1287,1290,1298],{"type":944,"text":945,"spans":1286,"direction":676},[],{"type":666,"text":1288,"spans":1289,"direction":676},"Albero Capovolto is a hospitality property set in the countryside between Porto Rotondo and Golfo Aranci.",[],{"type":666,"text":1291,"spans":1292,"direction":676},"It was founded thirteen years ago as a family-run bed and breakfast with five rooms and, over time, evolved into an adults-only boutique hotel with seven rooms, a pool, and a food-and-wine offering.",[1293,1296],{"start":1294,"end":1295,"type":956},128,136,{"start":1297,"end":968,"type":956},137,{"type":666,"text":1299,"spans":1300,"direction":676},"Albero Capovolto mainly welcomes international guests, mostly couples who choose its intimate atmosphere to celebrate special occasions such as anniversaries and honeymoons.",[],{"variation":32,"version":67,"items":1302,"primary":1303,"id":981,"slice_type":982,"slice_label":5},[],{"title":1304,"description":1305},[],[1306],{"type":666,"text":1307,"spans":1308,"direction":676},"“From the opening until today, Albero Capovolto has changed a lot, and it has changed based on guest feedback. Over these thirteen years, we have always asked every single guest what they appreciated and what they felt was missing. That is how we understood what people were really looking for in a place like this.”",[1309],{"start":877,"end":1310,"type":879},316,{"variation":32,"version":67,"items":1312,"primary":1313,"id":996,"slice_type":970,"slice_label":5},[],{"text":1314},[1315,1318,1320],{"type":666,"text":1316,"spans":1317,"direction":676},"This approach helped Albero Capovolto build a large base of loyal guests and attract a growing number of new customers, but it also increased the challenges tied to running the property on a daily basis.",[],{"type":944,"text":988,"spans":1319,"direction":676},[],{"type":666,"text":1321,"spans":1322,"direction":676},"As the number of services offered and the volume of demand grew, manual management became increasingly difficult to sustain.",[1323],{"start":1050,"end":1324,"type":956},124,{"variation":32,"version":67,"items":1326,"primary":1327,"id":1012,"slice_type":982,"slice_label":5},[],{"title":1328,"description":1329},[],[1330,1335],{"type":666,"text":1331,"spans":1332,"direction":676},"“I did everything by hand. I had one file for customer mailing lists, one where I tracked deposits, one where I noted who I had sent a quote to, and another where I wrote down every guest preference: which room they had stayed in, or whether they had asked for a particular kind of coffee.",[1333],{"start":877,"end":1334,"type":879},289,{"type":666,"text":1336,"spans":1337,"direction":676},"On top of that, I personally answered every phone call and message and opened and closed availability on the portals.\nI used to spend the whole day in front of the computer, and it was a job that kept me up at night because, naturally, I made mistakes: I had overbooking situations and even serious issues.”",[1338],{"start":877,"end":1339,"type":879},307,{"variation":32,"version":67,"items":1341,"primary":1342,"id":1076,"slice_type":970,"slice_label":5},[],{"text":1343},[1344,1347,1349,1361,1369,1375,1378,1383,1388,1393],{"type":666,"text":1345,"spans":1346,"direction":676},"Albero Capovolto therefore turned to Smartness to move beyond amateur-style management, reduce workload, and improve hotel performance.",[],{"type":944,"text":1043,"spans":1348,"direction":676},[],{"type":666,"text":1350,"spans":1351,"direction":676},"To bring more order to operations and strengthen the direct channel, Albero Capovolto adopted Smartpms, the all-in-one property management system that centralizes the property’s operational activities, and Smartcrs, the Central Reservation System dedicated to sales management.",[1352,1357,1358],{"start":1353,"end":1354,"type":672,"data":1355},94,102,{"id":88,"type":56,"tags":1356,"lang":14,"slug":90,"first_publication_date":91,"last_publication_date":92,"uid":93,"url":94,"link_type":24,"isBroken":34},[],{"start":1353,"end":1354,"type":956},{"start":1359,"end":1360,"type":956},206,214,{"type":666,"text":1362,"spans":1363,"direction":676},"Completing the project, Smartsite created a custom website for Albero Capovolto connected to the Booking Engine, allowing guests to check availability and book directly.",[1364,1368],{"start":1365,"end":1138,"type":672,"data":1366},24,{"id":169,"type":56,"tags":1367,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":24,"isBroken":34},[],{"start":1365,"end":1138,"type":956},{"type":666,"text":1370,"spans":1371,"direction":676},"The software that had the greatest impact on Albero Capovolto’s work was Smartcrs, which automated most of the tasks that had previously been done manually.",[1372],{"start":1373,"end":1374,"type":956},73,81,{"type":666,"text":1376,"spans":1377,"direction":676},"Smartcrs enabled Albero Capovolto to:",[],{"type":1030,"text":1379,"spans":1380,"direction":676},"have real-time visibility on available rooms and dates, avoiding the need to constantly check and reply to every inquiry just to confirm actual availability;",[1381],{"start":877,"end":1382,"type":956},54,{"type":1030,"text":1384,"spans":1385,"direction":676},"manage negotiations in a more structured way by creating clickable web quotes with customizable expiry dates and automatic follow-ups, without having to note separately when to contact the guest again or reopen rooms;",[1386],{"start":877,"end":1387,"type":956},44,{"type":1030,"text":1389,"spans":1390,"direction":676},"differentiate the strategy across channels, reserving more availability for the direct website and applying different prices or conditions compared with OTAs;",[1391],{"start":877,"end":1392,"type":956},42,{"type":1030,"text":1394,"spans":1395,"direction":676},"centralize guest history in the CRM, collecting stays, communications, requests, and preferences in one easy-to-consult archive, especially useful for managing the many returning guests.",[1396],{"start":877,"end":1397,"type":956},35,{"variation":32,"version":67,"items":1399,"primary":1400,"id":1092,"slice_type":982,"slice_label":5},[],{"title":1401,"description":1402},[],[1403],{"type":666,"text":1404,"spans":1405,"direction":676},"“I had no doubts about choosing Smartness because, on top of having all the features I needed, the software was visually intuitive and fast. That day I went home and said: you have no idea, this is the best money I have spent in years.”",[1406],{"start":877,"end":1407,"type":879},236,{"variation":32,"version":67,"items":1409,"primary":1410,"id":1176,"slice_type":970,"slice_label":5},[],{"text":1411},[1412,1414,1419,1422,1425],{"type":944,"text":1098,"spans":1413,"direction":676},[],{"type":666,"text":1415,"spans":1416,"direction":676},"In one year with Smartness, Albero Capovolto recorded significant growth. The results show not only a 23% increase in revenue, but also a stronger ability to turn demand into direct bookings through a more organized sales process and a smoother guest relationship.",[1417],{"start":1354,"end":1418,"type":956},125,{"type":1110,"text":1420,"spans":1421,"direction":676},"Better guest relationship management",[],{"type":666,"text":1423,"spans":1424,"direction":676},"For Albero Capovolto, one of the most important advantages of Smartcrs is the ability to access a complete guest history.",[],{"type":666,"text":1426,"spans":1427,"direction":676},"Today, the team can quickly retrieve previous stays, communications, notes, and each guest’s preferences. This is especially important for a property with many repeat guests who expect attentive and personalized service.",[],{"variation":32,"version":67,"items":1429,"primary":1430,"id":1187,"slice_type":982,"slice_label":5},[],{"title":1431,"description":1432},[],[1433],{"type":666,"text":1434,"spans":1435,"direction":676},"“The most important part for me is the guest history and the possibility of having an archive that clearly keeps track of guests across seasons, years, rooms, what they ate, everything. It is extremely important.”",[1436],{"start":877,"end":1437,"type":879},213,{"variation":32,"version":67,"items":1439,"primary":1440,"id":1467,"slice_type":970,"slice_label":5},[],{"text":1441},[1442,1445,1448,1456,1461,1464],{"type":1110,"text":1443,"spans":1444,"direction":676},"Stronger direct channel, both online and offline",[],{"type":666,"text":1446,"spans":1447,"direction":676},"The introduction of Smartcrs and the booking engine made the booking journey simpler, faster, and less vulnerable to distraction errors or forgotten follow-ups.",[],{"type":666,"text":1449,"spans":1450,"direction":676},"In one year, revenue generated by the booking engine increased by 73%. Revenue from the traditional direct channel also grew, meaning bookings handled by phone and email, which rose by 27%.",[1451,1453],{"start":1171,"end":1452,"type":956},69,{"start":1454,"end":1455,"type":956},185,188,{"type":666,"text":1457,"spans":1458,"direction":676},"The result was a more effective sales process that contributed to revenue growth and to a 23% increase in overall average ADR.",[1459],{"start":1460,"end":1418,"type":956},90,{"type":1110,"text":1462,"spans":1463,"direction":676},"Lower workload and room to grow",[],{"type":666,"text":1465,"spans":1466,"direction":676},"With Smartcrs, the time spent manually managing inquiries, availability, offers, and bookings dropped dramatically.",[],"rich_text$054902df-43e9-40a0-8428-0c8cf3b2b1a7",{"variation":32,"version":67,"items":1469,"primary":1470,"id":1477,"slice_type":982,"slice_label":5},[],{"title":1471,"description":1472},[],[1473],{"type":666,"text":1474,"spans":1475,"direction":676},"“My work in front of the computer has not just been cut in half: today it is one tenth of what it used to be.”",[1476],{"start":877,"end":1141,"type":879},"card_highlight$fa539100-0f3e-4374-8ab5-d991b4a292d3",{"variation":32,"version":67,"items":1479,"primary":1480,"id":1488,"slice_type":970,"slice_label":5},[],{"text":1481},[1482],{"type":666,"text":1483,"spans":1484,"direction":676},"This lighter workload allowed the owner to devote more time to developing the offer and improving the guest experience. Since the start of the collaboration, Albero Capovolto has expanded the services it offers and increased the size of the team without increasing management complexity at the same pace.",[1485],{"start":1486,"end":1487,"type":956},179,245,"rich_text$0b877543-3027-4a6e-8718-428794ca81fe","Smartness reviews: Albero Capovolto (Golfo Aranci, Italy) - Case study | Smartness","Read the case study of Albero Capovolto (Golfo Aranci, Italy) and discover their experience with Smartness.",{"dimensions":1492,"alt":1238,"copyright":5,"url":1493,"id":1251,"edit":1494},{"width":1192,"height":1193},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002Fk0A2zFTw5fUXJMma_AlberoCapovolto2.png?auto=format,compress&rect=0,73,1024,538&w=2400&h=1260",{"x":877,"y":1373,"zoom":888,"background":889},[1496],{"variation":32,"version":67,"items":1497,"primary":1498,"id":1212,"slice_type":1213,"slice_label":5},[],{"icon":5,"title":1499,"description":1502,"link":1505},[1500],{"type":666,"text":1203,"spans":1501,"direction":676},[],[1503],{"type":666,"text":1207,"spans":1504,"direction":676},[],{"id":641,"type":56,"tags":1506,"lang":14,"slug":643,"first_publication_date":644,"last_publication_date":645,"uid":646,"url":647,"link_type":24,"key":1211,"isBroken":34,"text":649},[],[],{"id":1509,"uid":1510,"url":1511,"type":855,"href":1512,"tags":1513,"first_publication_date":1514,"last_publication_date":1515,"slugs":1516,"linked_documents":1517,"lang":14,"alternate_languages":1518,"data":1523},"agXaBRIAALHyFqn2","la-favorita","\u002Fen\u002Fcase-studies\u002Fla-favorita","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=alnxXBMAACcA2NA9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22agXaBRIAALHyFqn2%22%29+%5D%5D",[],"2026-05-14T15:00:25+0000","2026-06-09T14:09:59+0000",[1510],[],[1519,1521],{"id":1520,"type":855,"lang":18,"uid":1510},"agXbFxIAACQAFqu5",{"id":1522,"type":855,"lang":21,"uid":1510},"agL5mBIAACQAElrW",{"title":1524,"description":1528,"image":1534,"category_use_case":1539,"category_property_type":1545,"category_location":1548,"location":1551,"rooms_number":1555,"kpis":1559,"slices":1568,"meta_title":1785,"meta_description":1786,"meta_image":1787,"slices2":1791,"slices3":1803},[1525],{"type":869,"text":1526,"spans":1527,"direction":676},"La Favorita",[],[1529],{"type":666,"text":1530,"spans":1531,"direction":676},"When the results-based model was proposed to us, accepting it felt natural: sharing goals in a win-win logic was the decisive factor for us.",[1532],{"start":877,"end":1533,"type":879},140,{"dimensions":1535,"alt":1526,"copyright":5,"url":1536,"id":1537,"edit":1538},{"width":1248,"height":1249},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FaedGHsBOoF08xKqi_LAFavorita.jpg?auto=format,compress","aedGHsBOoF08xKqi",{"x":877,"y":877,"zoom":888,"background":889},{"id":1540,"type":892,"tags":1541,"lang":14,"slug":1542,"first_publication_date":1543,"last_publication_date":1543,"uid":1542,"data":1544,"link_type":24,"key":898,"isBroken":34},"aigcbRMAACoAig0M",[],"results-based-pricing","2026-06-09T14:01:22+0000",{"label":244},{"id":900,"type":901,"tags":1546,"lang":14,"slug":903,"first_publication_date":904,"last_publication_date":905,"uid":906,"data":1547,"link_type":24,"key":908,"isBroken":34},[],{"label":302},{"id":910,"type":911,"tags":1549,"lang":14,"slug":913,"first_publication_date":914,"last_publication_date":915,"uid":916,"data":1550,"link_type":24,"key":919,"isBroken":34},[],{"label":918},[1552],{"type":666,"text":1553,"spans":1554,"direction":676},"Cala Gonone, Italy",[],[1556],{"type":666,"text":1557,"spans":1558,"direction":676},"15",[],[1560,1562,1565],{"value":1561,"label":931},"+43%",{"value":1563,"label":1564},"+7%","ADR",{"value":1566,"label":1567},"+61%","Direct Bookings",[1569,1619,1634,1659,1674,1770],{"variation":32,"version":67,"items":1570,"primary":1571,"id":969,"slice_type":970,"slice_label":5},[],{"text":1572},[1573,1575,1592,1598,1606,1609,1612,1615],{"type":944,"text":945,"spans":1574,"direction":676},[],{"type":666,"text":1576,"spans":1577,"direction":676},"La Favorita is located in Cala Gonone, in the province of Nuoro, overlooking the Palmasera seafront. It is a year-round hotel with 15 rooms, a restaurant, and a bar, for a total of 110 seats. Most guests come from Northern Europe, while the Italian market becomes more significant in August.",[1578,1581,1584,1587,1590],{"start":1579,"end":1580,"type":956},26,63,{"start":1582,"end":1583,"type":956},131,133,{"start":1585,"end":1586,"type":956},134,139,{"start":1588,"end":1589,"type":956},181,184,{"start":1454,"end":1591,"type":956},190,{"type":666,"text":1593,"spans":1594,"direction":676},"When the team took over the hotel in 2024, they found a property that was still quite basic, both in its offer and in its organization, but with strong potential and plenty of room for improvement.",[1595],{"start":1596,"end":1597,"type":956},145,196,{"type":666,"text":1599,"spans":1600,"direction":676},"In the first few months, the focus was mainly on the product and the service. Breakfast, which had initially been limited and self-service, was expanded. The restaurant, previously closed, was reopened and made accessible to guests outside the hotel as well.",[1601,1604],{"start":1602,"end":1603,"type":956},49,52,{"start":1117,"end":1605,"type":956},76,{"type":666,"text":1607,"spans":1608,"direction":676},"The goal was to enhance the hotel, attract more guests, and increase profitability.",[],{"type":944,"text":1610,"spans":1611,"direction":676},"The request",[],{"type":666,"text":1613,"spans":1614,"direction":676},"When they took over La Favorita, the owners already had experience in the restaurant business, but little familiarity with the hospitality sector. For that reason, they initially decided to keep the tech stack inherited from the previous ownership: PMS, booking engine, channel manager, and website.",[],{"type":666,"text":1616,"spans":1617,"direction":676},"After the first season, however, La Favorita realized that this setup was not enough to unlock the property’s full potential: the tools were basic, cumbersome, and required a high amount of manual work.",[1618],{"start":1218,"end":1324,"type":956},{"variation":32,"version":67,"items":1620,"primary":1621,"id":981,"slice_type":982,"slice_label":5},[],{"title":1622,"description":1623},[],[1624,1629],{"type":666,"text":1625,"spans":1626,"direction":676},"“The PMS was very incomplete. It didn’t really support you with anything. There was no automation at all. Everything had to be changed manually. We couldn’t send emails directly, and we were spending hours writing quotes, while the website didn’t allow us to promote restaurant events.",[1627],{"start":877,"end":1628,"type":879},285,{"type":666,"text":1630,"spans":1631,"direction":676},"Also, since we didn’t have a dedicated tool, we managed prices as best we could, partly by looking at competitors and partly based on demand. It was a continuous process of checking and changing rates. The problem was that this created much more work for us. In quiet periods we could manage it, but in high season it cost us a huge amount of time.”",[1632],{"start":877,"end":1633,"type":879},349,{"variation":32,"version":67,"items":1635,"primary":1636,"id":996,"slice_type":970,"slice_label":5},[],{"text":1637},[1638,1643,1648,1651],{"type":666,"text":1639,"spans":1640,"direction":676},"When the team reviewed the results of the first season, they realized that profit margins were far below expectations.",[1641],{"start":1642,"end":967,"type":956},75,{"type":666,"text":1644,"spans":1645,"direction":676},"At that point, La Favorita understood that simply replacing the tools would not be enough. What they needed was a partner who could help them completely rethink both operations and sales strategy.",[1646],{"start":1647,"end":1597,"type":956},112,{"type":944,"text":1649,"spans":1650,"direction":676},"The solutions",[],{"type":666,"text":1652,"spans":1653,"direction":676},"La Favorita turned to Smartness, which, after a careful assessment of the property, proposed activating Smartresults: the results-based model that provides not only software, but also a dedicated team managing both strategy and operations end to end, activating all the key levers for growth.",[1654,1656],{"start":955,"end":1655,"type":956},116,{"start":1657,"end":1658,"type":956},186,292,{"variation":32,"version":67,"items":1660,"primary":1661,"id":1012,"slice_type":982,"slice_label":5},[],{"title":1662,"description":1663},[],[1664,1669],{"type":666,"text":1665,"spans":1666,"direction":676},"“Before taking over La Favorita, one of the owners had run a car dealership and was already used to a management culture built around goals. That is why, when the Smartresults model was proposed to us, accepting it felt natural: being able to share goals in a win-win logic was the decisive factor.",[1667],{"start":877,"end":1668,"type":879},298,{"type":666,"text":1670,"spans":1671,"direction":676},"We also knew we wanted to do revenue management, but we did not have the time or the resources to build everything from scratch. With the Smartresults team, we set up a clear and transparent model, and from day one we felt supported and reassured.”",[1672],{"start":877,"end":1673,"type":879},248,{"variation":32,"version":67,"items":1675,"primary":1676,"id":1076,"slice_type":970,"slice_label":5},[],{"text":1677},[1678,1681,1686,1697,1705,1708,1713,1718,1723,1725,1728,1732,1739,1752,1763,1767],{"type":666,"text":1679,"spans":1680,"direction":676},"The Smartresults team started with a detailed analysis of the property’s distribution and sales flows. The initial review showed that:",[],{"type":1030,"text":1682,"spans":1683,"direction":676},"OTAs accounted for 52%",[1684],{"start":877,"end":1685,"type":956},4,{"type":1030,"text":1687,"spans":1688,"direction":676},"offline direct bookings were solid at 38%, but not yet strong enough to have a decisive impact on the final result",[1689,1691,1694],{"start":877,"end":1690,"type":956},7,{"start":1692,"end":1693,"type":956},8,14,{"start":1695,"end":1696,"type":956},15,23,{"type":1030,"text":1698,"spans":1699,"direction":676},"the booking engine contributed only marginally, at 10%",[1700,1702],{"start":1685,"end":1701,"type":956},11,{"start":1703,"end":1704,"type":956},12,18,{"type":666,"text":1706,"spans":1707,"direction":676},"The priorities were therefore to increase total revenue and strengthen the direct channel, especially on the digital side. To achieve this, Smartresults structured coordinated work across three areas:",[],{"type":666,"text":1709,"spans":1710,"direction":676},"The first was pricing, with Smartpricing Ultra, to improve average room value, respond more precisely to demand, and distribute availability more effectively.",[1711],{"start":1693,"end":1712,"type":956},21,{"type":666,"text":1714,"spans":1715,"direction":676},"The second was direct sales management, with Smartcrs, which made it possible to handle inquiries and negotiations in a more organized way, increasing quote conversion rates.",[1716],{"start":1695,"end":1717,"type":956},38,{"type":666,"text":1719,"spans":1720,"direction":676},"The third was the website and booking engine revamp, with Smartsite Ultra, to strengthen the website as a sales channel and make the booking path more effective.",[1721],{"start":1704,"end":1722,"type":956},51,{"type":944,"text":1098,"spans":1724,"direction":676},[],{"type":666,"text":1726,"spans":1727,"direction":676},"In one year with Smartresults, La Favorita achieved significant growth not only in revenue, but also in the quality of its distribution and in its ability to generate more value through direct channels. The work carried out helped make the property commercially stronger, with a more balanced mix and a more efficient way of operating.",[],{"type":1110,"text":1729,"spans":1730,"direction":676},"Direct and intermediary revenue: more structured growth",[1731],{"start":877,"end":954,"type":956},{"type":666,"text":1733,"spans":1734,"direction":676},"Total revenue increased by +43% in one year, while ADR rose by +7%. These numbers become even more meaningful when you look at how that growth was distributed:",[1735,1738],{"start":1736,"end":1737,"type":956},27,31,{"start":1580,"end":1171,"type":956},{"type":666,"text":1740,"spans":1741,"direction":676},"Revenue from direct bookings grew by +61%, with the booking engine increasing by more than 200% and becoming the main driver of direct channel growth. Offline direct bookings also continued to grow, rising by +21%.",[1742,1745,1746,1748,1750],{"start":1743,"end":1744,"type":956},37,41,{"start":1603,"end":1218,"type":956},{"start":1747,"end":1171,"type":956},60,{"start":1104,"end":1749,"type":956},95,{"start":1751,"end":1437,"type":956},209,{"type":666,"text":1753,"spans":1754,"direction":676},"At the same time, while OTAs continued to generate revenue, they lost relative weight in the distribution mix: direct revenue moved from 48.3% to 54.4% of total revenue, while intermediary revenue declined from 51.7% to 45.6%.",[1755,1756,1758,1761],{"start":1297,"end":968,"type":956},{"start":1757,"end":994,"type":956},146,{"start":1759,"end":1760,"type":956},211,216,{"start":1156,"end":1762,"type":956},225,{"type":1110,"text":1764,"spans":1765,"direction":676},"Less manual work: more time for product and loyalty",[1766],{"start":877,"end":1722,"type":956},{"type":666,"text":1768,"spans":1769,"direction":676},"Alongside commercial growth, the new setup also allowed the team to reduce the burden of manual tasks and free up time to improve the offer.",[],{"variation":32,"version":67,"items":1771,"primary":1772,"id":1092,"slice_type":982,"slice_label":5},[],{"title":1773,"description":1774},[],[1775,1780],{"type":666,"text":1776,"spans":1777,"direction":676},"“For us, there has been a huge reduction in workload. Now we can take better care of guests at the property and think more long term. For example, by creating experience packages in advance that help us maximize bookings for the next season.",[1778],{"start":877,"end":1779,"type":879},241,{"type":666,"text":1781,"spans":1782,"direction":676},"Smartresults helped us not only increase bookings, but also encourage earlier ones. At Christmas, guests are already booking for summer. Now, at the beginning of May, we are already selling October. We are starting to build our loyal customer base.”",[1783],{"start":877,"end":1784,"type":879},249,"Smartness reviews: La Favorita (Cala Gonone, Italy) - Case study | Smartness","Read the case study of La Favorita (Cala Gonone, Italy) and discover their experience with Smartness.",{"dimensions":1788,"alt":1526,"copyright":5,"url":1789,"id":1537,"edit":1790},{"width":1192,"height":1193},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FaedGHsBOoF08xKqi_LAFavorita.jpg?auto=format,compress&rect=0,73,1024,538&w=2400&h=1260",{"x":877,"y":1373,"zoom":888,"background":889},[1792],{"variation":32,"version":67,"items":1793,"primary":1794,"id":1212,"slice_type":1213,"slice_label":5},[],{"icon":5,"title":1795,"description":1798,"link":1801},[1796],{"type":666,"text":1203,"spans":1797,"direction":676},[],[1799],{"type":666,"text":1207,"spans":1800,"direction":676},[],{"id":641,"type":56,"tags":1802,"lang":14,"slug":643,"first_publication_date":644,"last_publication_date":645,"uid":646,"url":647,"link_type":24,"key":1211,"isBroken":34,"text":649},[],[],"3f9f504","All Rights Reserved",1784279620100]