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Grappa.",[],{"dimensions":848,"alt":841,"copyright":5,"url":851,"id":852,"edit":853},{"width":849,"height":850},384,202,"https://images.prismic.io/smartness/Z8XV4hsAHJWomD3d_LQ-HotelAllaCorte.png?auto=format,compress","Z8XV4hsAHJWomD3d",{"x":854,"y":854,"zoom":855,"background":856},0,1,"transparent",{"id":858,"type":859,"tags":860,"lang":14,"slug":861,"first_publication_date":862,"last_publication_date":862,"uid":861,"data":863,"link_type":24,"key":864,"isBroken":34},"Z7buZhAAACEAYTKo","case_study_category_use_case",[],"dynamic-pricing","2025-02-20T08:57:13+0000",{"label":211},"60b90b0b-a2b7-401b-a588-a4554b13c458",{"id":866,"type":867,"tags":868,"lang":14,"slug":869,"first_publication_date":870,"last_publication_date":871,"uid":872,"data":873,"link_type":24,"key":874,"isBroken":34},"Z7bvEBAAACMAYTPh","case_study_category_property_type",[],"hotels","2025-02-20T09:00:02+0000","2025-03-18T14:01:38+0000","hotel",{"label":584},"d1258744-fbe7-4d45-8c50-8bd1ac46f2dd",{"id":876,"type":877,"tags":878,"lang":14,"slug":879,"first_publication_date":880,"last_publication_date":881,"uid":882,"data":883,"link_type":24,"key":885,"isBroken":34},"Z7bvLRAAACMAYTQG","case_study_category_location",[],"italy","2025-02-20T09:00:31+0000","2025-03-18T14:05:06+0000","italia",{"label":884},"Italy","5f29d414-cbaf-46b6-9f9a-ac5c7e2c5b92",[887],{"type":57,"text":888,"spans":889,"direction":68},"Bassano del Grappa",[],[891],{"type":57,"text":892,"spans":893,"direction":68},"32",[],[895,898,901],{"value":896,"label":897},"+44%","Revenue",{"value":899,"label":900},"+42%","ADR",{"value":896,"label":902},"RevPAR",[904],{"variation":32,"version":413,"items":905,"primary":906,"id":988,"slice_type":989,"slice_label":5},[],{"text":907},[908,912,915,918,921,924,927,930,933,936,938,941,944,947,950,953,955,958,961,965,968,971,973,976,979,982,985],{"type":909,"text":910,"spans":911,"direction":68},"heading2","Tell us about your property",[],{"type":57,"text":913,"spans":914,"direction":68},"Hotel Alla Corte is located in Bassano del Grappa, next to the famous Brenta Cycle Path. It has 32 rooms and is open year-round.",[],{"type":57,"text":916,"spans":917,"direction":68},"We were pioneers in introducing packages specifically tailored for cycling tourists in this area. This turned out to be a great decision, as the number of cyclists on the path has grown from 30,000 to 500,000 in just ten years!",[],{"type":57,"text":919,"spans":920,"direction":68},"Thanks to these packages, we’ve achieved notable results, including being awarded the Touring Club Italia prize for the best bike hotel in Italy.",[],{"type":57,"text":922,"spans":923,"direction":68},"We cater to leisure guests (May–September) and business guests for the rest of the year. ",[],{"type":57,"text":925,"spans":926,"direction":68},"",[],{"type":909,"text":928,"spans":929,"direction":68},"How were rates managed before Smartpricing?",[],{"type":57,"text":931,"spans":932,"direction":68},"Previously, we used two separate price lists: one for the low season and one for the high season, for both leisure and business clientele.",[],{"type":57,"text":934,"spans":935,"direction":68},"The leisure price list was always 20–30% higher than the business one, regardless of the time of year or events in the area.",[],{"type":57,"text":925,"spans":937,"direction":68},[],{"type":909,"text":939,"spans":940,"direction":68},"What challenge were you looking to solve?",[],{"type":57,"text":942,"spans":943,"direction":68},"In the past, managing rates was a major issue. May and September were the most important months for us, but during those periods, it was difficult to handle multiple pricing quotes effectively.",[],{"type":57,"text":945,"spans":946,"direction":68},"We felt the need to improve our pricing strategy and implement dynamic pricing. However, doing so manually took too much time and energy, and it required advanced revenue management skills.",[],{"type":57,"text":948,"spans":949,"direction":68},"At the time, apart from Smartpricing, no other software could automate pricing management. The other tools recommended by colleagues were rudimentary and overly complex to operate.",[],{"type":57,"text":951,"spans":952,"direction":68},"Smartpricing, by contrast, was a pleasant surprise that allowed us to boost our revenue immediately.",[],{"type":57,"text":925,"spans":954,"direction":68},[],{"type":909,"text":956,"spans":957,"direction":68},"What results have you achieved with Smartpricing?",[],{"type":57,"text":959,"spans":960,"direction":68},"The results with Smartpricing have been outstanding. To be specific:",[],{"type":962,"text":963,"spans":964,"direction":68},"list-item","May 2022: 39% more revenue compared to 2019",[],{"type":962,"text":966,"spans":967,"direction":68},"June 2022: 41% more revenue compared to 2019",[],{"type":962,"text":969,"spans":970,"direction":68},"August 2022: 60% more revenue compared to 2019",[],{"type":57,"text":925,"spans":972,"direction":68},[],{"type":909,"text":974,"spans":975,"direction":68},"Has Smartpricing saved you time?",[],{"type":57,"text":977,"spans":978,"direction":68},"Absolutely.",[],{"type":57,"text":980,"spans":981,"direction":68},"Smartpricing has saved us a lot of time, thanks to its integration with our property management system and channel manager.",[],{"type":57,"text":983,"spans":984,"direction":68},"Now, our rates are calculated automatically and published across all our sales channels, including our website.",[],{"type":57,"text":986,"spans":987,"direction":68},"Other benefits I’ve appreciated from the start are its flexibility, ease of use, and simplicity.",[],"rich_text$08daa86a-76ba-474d-ba53-dfa8f353ed6f","rich_text","Smartness reviews: Hotel Alla Corte (Bassano del Grappa, Italy) - Case study | Smartness","Read the case study of Hotel Alla Corte (Bassano del Grappa, Italy) and discover their experience with Smartness.",{"dimensions":993,"alt":841,"copyright":5,"url":996,"id":997,"edit":998},{"width":994,"height":995},2400,1260,"https://images.prismic.io/smartness/Z8XV4RsAHJWomD3c_HQ-HotelAllaCorte.png?auto=format%2Ccompress&w=2400&h=1260","Z8XV4RsAHJWomD3c",{"x":854,"y":854,"zoom":855,"background":856},[1000],{"variation":32,"version":413,"items":1001,"primary":1002,"id":1014,"slice_type":1015,"slice_label":5},[],{"icon":5,"title":1003,"description":1007,"link":1011},[1004],{"type":57,"text":1005,"spans":1006,"direction":68},"Every success story starts with a demo",[],[1008],{"type":57,"text":1009,"spans":1010,"direction":68},"See how Smartness can help you unlock the full potential of your property. 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The portfolio includes apartments, trulli, suites, and a luxury villa, with different stay types and operational complexities.",[1106],{"start":1107,"end":1108,"type":1109},244,293,"strong",{"type":57,"text":1111,"spans":1112,"direction":68},"From the very beginning, Host in Italy chose to build an organization strongly supported by technology, with the goal of creating a lean, centralized, and scalable business while keeping internal resources to the bare minimum.",[],{"type":909,"text":1114,"spans":1115,"direction":68},"The challenge",[],{"type":57,"text":1117,"spans":1118,"direction":68},"Before founding Host in Italy, the owner had already built extensive experience as a property manager in other companies. For that reason, when launching his own business, he already had a clear vision of how it should be structured.",[],{"type":57,"text":1120,"spans":1121,"direction":68},"With 16 units spread across geographically distant areas — and two other jobs in addition to running the property management business — his priority was to automate and delegate as much of the operational workload as possible.",[1122],{"start":1123,"end":1124,"type":1109},156,225,{"type":57,"text":1126,"spans":1127,"direction":68},"The first Smartness tools he implemented were Smartpms, the management software, and Smartpricing, the dynamic pricing software.",[1128,1131],{"start":1129,"end":1130,"type":1109},46,54,{"start":1132,"end":1133,"type":1109},85,97,"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83",{"variation":32,"version":413,"items":1136,"primary":1137,"id":1150,"slice_type":1151,"slice_label":5},[],{"title":1138,"description":1139},[],[1140,1145],{"type":57,"text":1141,"spans":1142,"direction":68},"“In my previous experience, I used three of the most widely known PMS tools on the market. But for my own company, I chose Smartpms because it’s the most complete solution for property management: it has everything, from reporting to self check-in management.",[1143],{"start":854,"end":1144,"type":1048},259,{"type":57,"text":1146,"spans":1147,"direction":68},"On top of that, the user experience is extremely simple. For example, it was enough to create user accounts for my cleaning team to make them fully autonomous from day one. With properties spread so far apart, that’s a crucial aspect.”",[1148],{"start":854,"end":1149,"type":1048},235,"card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac","card_highlight",{"variation":32,"version":413,"items":1153,"primary":1154,"id":1165,"slice_type":989,"slice_label":5},[],{"text":1155},[1156],{"type":57,"text":1157,"spans":1158,"direction":68},"Shortly after introducing Smartpms and Smartpricing, Host in Italy also adopted Smartpricing Ultra, delegating 100% of pricing strategy management to a professional Revenue Manager from the Smartness team.",[1159,1162],{"start":1160,"end":1161,"type":1109},80,98,{"start":1163,"end":1164,"type":1109},100,181,"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":413,"items":1167,"primary":1168,"id":1176,"slice_type":1151,"slice_label":5},[],{"title":1169,"description":1170},[],[1171],{"type":57,"text":1172,"spans":1173,"direction":68},"“My Revenue Manager updates me every week on the progress, and I no longer have to think about pricing. That’s no small thing, because rate management is one of the most complex parts of the job. The financial results are visible and excellent. For me, it’s an investment that pays for itself.”",[1174],{"start":854,"end":1175,"type":1048},294,"card_highlight$93f272e3-2e90-49f3-b228-90b0c31dfbd1",{"variation":32,"version":413,"items":1178,"primary":1179,"id":1189,"slice_type":989,"slice_label":5},[],{"text":1180},[1181],{"type":57,"text":1182,"spans":1183,"direction":68},"After optimizing daily operations and pricing strategy, Host in Italy found in Smartness the support it needed to solve another critical area: customer service.",[1184,1186],{"start":1185,"end":1047,"type":1109},143,{"start":1187,"end":1188,"type":1109},152,159,"rich_text$a014806e-7ef1-46e1-a8d8-22e12a0622f2",{"variation":32,"version":413,"items":1191,"primary":1192,"id":1200,"slice_type":1151,"slice_label":5},[],{"title":1193,"description":1194},[],[1195],{"type":57,"text":1196,"spans":1197,"direction":68},"“When I heard about Smartchat, I was already looking for a solution. I had tried to implement integrations with AI bots, but with a lot of difficulty. So I was considering hiring someone to answer the phone, but that comes with significant costs and in all likelihood, one person wouldn’t have been enough.”",[1198],{"start":854,"end":1199,"type":1048},307,"card_highlight$024e18ae-c76d-406b-9438-130ab20a38dc",{"variation":32,"version":413,"items":1202,"primary":1203,"id":1217,"slice_type":989,"slice_label":5},[],{"text":1204},[1205,1208,1214],{"type":909,"text":1206,"spans":1207,"direction":68},"The solution",[],{"type":57,"text":1209,"spans":1210,"direction":68},"Host in Italy chose Smartchat Ultra, the Smartness service that gives hospitality businesses access to a team of professionals who personally handle all phone calls and messages from Booking.com, WhatsApp, Airbnb, and email.",[1211],{"start":1212,"end":1213,"type":1109},20,35,{"type":57,"text":1215,"spans":1216,"direction":68},"The sustainable cost and the uniqueness of the service were both key factors in the decision. But for the owner of Host in Italy, the real value was achieving his goal of freeing himself from operational work.",[],"rich_text$60315ea4-b2fc-433f-9a5a-3c7344525abf",{"variation":32,"version":413,"items":1219,"primary":1220,"id":1233,"slice_type":1151,"slice_label":5},[],{"title":1221,"description":1222},[],[1223,1228],{"type":57,"text":1224,"spans":1225,"direction":68},"“I have two other businesses besides this one, and I’m now stepping into a third. Having Smartchat Ultra and Smartpricing Ultra means I no longer have to think about anything. For me, it means reaching the highest possible level of optimization for the business.",[1226],{"start":854,"end":1227,"type":1048},262,{"type":57,"text":1229,"spans":1230,"direction":68},"The business keeps running: whether I’m there or not, whether I’m well or not, it still runs. And that makes me very happy.”",[1231],{"start":854,"end":1232,"type":1048},124,"card_highlight$1ab5e9ee-0c91-4166-b08a-ad2c781db973",{"variation":32,"version":413,"items":1235,"primary":1236,"id":1281,"slice_type":989,"slice_label":5},[],{"text":1237},[1238,1243,1249,1255,1258,1264,1267,1270,1275],{"type":909,"text":1239,"spans":1240,"direction":68},"The results",[1241],{"start":854,"end":1242,"type":1109},11,{"type":57,"text":1244,"spans":1245,"direction":68},"The Smartchat Ultra team learned the property documentation and all key information about Host in Italy’s portfolio during a single training day. Shortly afterward, they took over customer service management, with clear results on multiple fronts.",[1246],{"start":1247,"end":1248,"type":1109},123,144,{"type":1250,"text":1251,"spans":1252,"direction":68},"heading3","More than 51,000 interactions handled in four months",[1253],{"start":854,"end":1254,"type":1109},52,{"type":57,"text":1256,"spans":1257,"direction":68},"In the first four months of service, the Smartchat Ultra team handled a total of 51,593 interactions between messages and phone calls, with an average of 511 interactions per day.",[],{"type":57,"text":1259,"spans":1260,"direction":68},"The largest share came from messaging, with 50,936 messages handled.",[1261],{"start":1262,"end":1263,"type":1109},44,67,{"type":57,"text":1265,"spans":1266,"direction":68},"Call volume was also significant: 657 total calls, including 424 inbound and 233 outbound, for a total of 23 hours and 40 minutes on the phone.",[],{"type":57,"text":1268,"spans":1269,"direction":68},"The average waiting time before receiving a response was just 10 seconds.",[],{"type":909,"text":1271,"spans":1272,"direction":68},"A noticeable improvement in service quality",[1273],{"start":854,"end":1274,"type":1109},43,{"type":57,"text":1276,"spans":1277,"direction":68},"For Host in Italy, one of the clearest effects of the service was the improvement in how guest conversations are handled, especially in the most delicate situations. It is not just about speed, but also about tone, consistency, and the ability to manage each situation appropriately.",[1278],{"start":1279,"end":1280,"type":1109},209,282,"rich_text$ed3e1139-a362-42b1-9c6b-12297d78161a",{"variation":32,"version":413,"items":1283,"primary":1284,"id":1302,"slice_type":1151,"slice_label":5},[],{"title":1285,"description":1286},[],[1287,1292],{"type":57,"text":1288,"spans":1289,"direction":68},"“A few times I happened to answer before they did, but then I transferred the call to them because I can be too direct. I’m the kind of person who, after a bit too much insisting, ends up saying: that’s the door, I’ll give you a full refund, thank you, it’s been a pleasure, have a good day.",[1290],{"start":854,"end":1291,"type":1048},291,{"type":57,"text":1293,"spans":1294,"direction":68},"They, on the other hand, always respond with a smile — and you can hear it even on the phone — and they have a more tactful way of saying things. That has definitely also led to better reviews, precisely because certain messages are communicated differently.”",[1295,1296,1299],{"start":854,"end":1144,"type":1048},{"start":1297,"end":1298,"type":1109},178,184,{"start":1300,"end":1301,"type":1109},185,192,"card_highlight$7bb924f8-358e-4247-99fb-87bc1df3f6ac",{"variation":32,"version":413,"items":1304,"primary":1305,"id":1316,"slice_type":989,"slice_label":5},[],{"text":1306},[1307,1310],{"type":909,"text":1308,"spans":1309,"direction":68},"More time to work without interruptions",[],{"type":57,"text":1311,"spans":1312,"direction":68},"Another concrete impact concerns the time recovered and the reduction in mental load. Being able to work without constant operational interruptions makes a real difference, not only in day-to-day organization, but also in the ability to focus on other activities and on future growth.",[1313],{"start":1314,"end":1315,"type":1109},37,84,"rich_text$4f0fb7a2-9a38-467e-a1a1-ed598c265b09",{"variation":32,"version":413,"items":1318,"primary":1319,"id":1332,"slice_type":1151,"slice_label":5},[],{"title":1320,"description":1321},[],[1322,1327],{"type":57,"text":1323,"spans":1324,"direction":68},"“I’ve noticed 90% fewer problems to deal with, and I realized I’ve recovered a good amount of time. That means that, if I want to, I can put my phone on silent and get something done from A to Z without major urgencies.",[1325],{"start":854,"end":1326,"type":1048},219,{"type":57,"text":1328,"spans":1329,"direction":68},"I no longer have the worries I had before, and if something happens, I’m notified. I sleep much more peacefully now. 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That’s probably due to the whole setup: on one side our Revenue Manager, who got the pricing right, and on the other the Smartchat team, who work to bring in as many direct bookings as possible.",[1355],{"start":854,"end":1356,"type":1048},246,{"type":57,"text":1358,"spans":1359,"direction":68},"And they do it with the greatest attention. For example, I had asked them to be cautious with messages from Airbnb, because I’m afraid of being penalized. They followed my request with complete care and availability. At the beginning I checked the messages more closely, but now I don’t anymore, not at all — I simply don’t look at them.",[1360],{"start":854,"end":1361,"type":1048},337,{"type":57,"text":1363,"spans":1364,"direction":68},"I really like how they work and, as a service, it is absolutely useful. I would never go back.”",[1365],{"start":854,"end":1366,"type":1048},95,"card_highlight$fdd7f324-c6eb-4fa9-854f-879e4eadb9b4","Smartness reviews: Host in Italy (Padua, Italy) - Case study | Smartness","Read the case study of Host in Italy (Padua, Italy) and discover their experience with Smartness.",{"dimensions":1371,"alt":1040,"copyright":5,"url":1372,"id":1054,"edit":1373},{"width":994,"height":995},"https://images.prismic.io/smartness/acZYZJGXnQHGZCJs_HostinItaly.png?auto=format,compress&rect=0,57,800,420&w=2400&h=1260",{"x":854,"y":1374,"zoom":855,"background":856},57,[1376],{"variation":32,"version":413,"items":1377,"primary":1378,"id":1389,"slice_type":1015,"slice_label":5},[],{"icon":5,"title":1379,"description":1382,"link":1385},[1380],{"type":57,"text":1005,"spans":1381,"direction":68},[],[1383],{"type":57,"text":1009,"spans":1384,"direction":68},[],{"id":275,"type":75,"tags":1386,"lang":14,"slug":277,"first_publication_date":278,"last_publication_date":279,"uid":280,"url":281,"link_type":24,"key":1387,"isBroken":34,"text":1388},[],"446f3737-bdc3-4de6-bd7b-48cc07f7583e","Richiedi una demo","side_cta$68fa3fee-ab56-4713-aa0a-ffd54385d524",[],{"id":1392,"uid":1393,"url":1394,"type":825,"href":1395,"tags":1396,"first_publication_date":1397,"last_publication_date":1397,"slugs":1398,"linked_documents":1400,"lang":14,"alternate_languages":1401,"data":1406},"ab1rVhEAACAASw0u","h-hotels-group","/en/case-studies/h-hotels-group","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=afN8uxIAACIA-zU2&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ab1rVhEAACAASw0u%22%29+%5D%5D",[],"2026-03-23T07:33:44+0000",[1399],"hhotels-group",[],[1402,1404],{"id":1403,"type":825,"lang":18,"uid":1393},"acDqxxEAACIAUAT0",{"id":1405,"type":825,"lang":21,"uid":1393},"acDr0REAACEAUAaM",{"title":1407,"description":1411,"image":1417,"category_use_case":1424,"category_property_type":1427,"category_location":1430,"location":1437,"rooms_number":1441,"kpis":1445,"slices":1451,"meta_title":1701,"meta_description":1702,"meta_image":1703,"slices2":1708,"slices3":1720},[1408],{"type":840,"text":1409,"spans":1410,"direction":68},"H&Hotels Group",[],[1412],{"type":57,"text":1413,"spans":1414,"direction":68},"I have more free time than I had before, because I can rely on Smartpricing—it does your job and lets you focus on what really matters.",[1415],{"start":854,"end":1416,"type":1048},135,{"dimensions":1418,"alt":1409,"copyright":5,"url":1421,"id":1422,"edit":1423},{"width":1419,"height":1420},1024,683,"https://images.prismic.io/smartness/acDqmpGXnQHGY1s5_ElyseeHotelH%26HotelsGroup.jpg?auto=format,compress","acDqmpGXnQHGY1s5",{"x":854,"y":854,"zoom":855,"background":856},{"id":858,"type":859,"tags":1425,"lang":14,"slug":861,"first_publication_date":862,"last_publication_date":862,"uid":861,"data":1426,"link_type":24,"key":1063,"isBroken":34},[],{"label":211},{"id":866,"type":867,"tags":1428,"lang":14,"slug":869,"first_publication_date":870,"last_publication_date":871,"uid":872,"data":1429,"link_type":24,"key":1072,"isBroken":34},[],{"label":584},{"id":1431,"type":877,"tags":1432,"lang":14,"slug":1433,"first_publication_date":1434,"last_publication_date":1434,"uid":1433,"data":1435,"link_type":24,"key":1076,"isBroken":34},"Z7bvnxAAACQAYTTG",[],"rest-of-the-world","2025-02-20T09:02:25+0000",{"label":1436},"Rest of the world",[1438],{"type":57,"text":1439,"spans":1440,"direction":68},"Prague, Czech Republic",[],[1442],{"type":57,"text":1443,"spans":1444,"direction":68},"118",[],[1446,1448],{"value":1447,"label":897},"+5 %",{"value":1449,"label":1450},"+6 %","Occupancy",[1452,1480,1490,1501,1510,1517,1527,1563,1574,1581,1591,1618,1629,1658,1669,1691],{"variation":32,"version":413,"items":1453,"primary":1454,"id":1134,"slice_type":989,"slice_label":5},[],{"text":1455},[1456,1458,1466,1474,1477],{"type":909,"text":1098,"spans":1457,"direction":68},[],{"type":57,"text":1459,"spans":1460,"direction":68},"H & Hotels Group is a Czech hospitality company founded in 1992, operating 3- and 4-star properties in Prague. In one of Europe’s most competitive city markets, pricing is not an administrative task, it is a strategic weapon.",[1461,1463,1465],{"start":1416,"end":1462,"type":1109},146,{"start":1464,"end":1047,"type":1109},147,{"start":1187,"end":1188,"type":1109},{"type":57,"text":1467,"spans":1468,"direction":68},"Revenue Director Michal Barkoci has been responsible for pricing and revenue strategy since 2014. Over the years, he has managed multiple properties and led the group’s evolution from manual pricing to advanced revenue management systems.",[1469,1471],{"start":854,"end":1470,"type":1109},7,{"start":1472,"end":1473,"type":1109},8,16,{"type":57,"text":1475,"spans":1476,"direction":68},"Importantly, this was not their first automation attempt.",[],{"type":57,"text":1478,"spans":1479,"direction":68},"The group had already tested and used several RMS providers:",[],{"variation":32,"version":413,"items":1481,"primary":1482,"id":1150,"slice_type":1151,"slice_label":5},[],{"title":1483,"description":1484},[],[1485],{"type":57,"text":1486,"spans":1487,"direction":68},"“I was on trials with five different PMS and five different RMS systems. I don’t just try things — I test them.”",[1488],{"start":854,"end":1489,"type":1048},112,{"variation":32,"version":413,"items":1491,"primary":1492,"id":1165,"slice_type":989,"slice_label":5},[],{"text":1493},[1494,1496],{"type":909,"text":1114,"spans":1495,"direction":68},[],{"type":57,"text":1497,"spans":1498,"direction":68},"Before Smartpricing, rate management was either manual or dependent on overly complex systems. The operational burden was significant:",[1499],{"start":1366,"end":1500,"type":1109},134,{"variation":32,"version":413,"items":1502,"primary":1503,"id":1176,"slice_type":1151,"slice_label":5},[],{"title":1504,"description":1505},[],[1506],{"type":57,"text":1507,"spans":1508,"direction":68},"“It took me a few hours a day just to adjust one or two months in front of me. But if I had to check half a year, it took four hours per hotel. For a group, you spend ages on that.”",[1509],{"start":854,"end":1164,"type":1048},{"variation":32,"version":413,"items":1511,"primary":1512,"id":1217,"slice_type":989,"slice_label":5},[],{"text":1513},[1514],{"type":57,"text":1515,"spans":1516,"direction":68},"Even with other RMS tools as support, complexity became a problem.",[],{"variation":32,"version":413,"items":1518,"primary":1519,"id":1233,"slice_type":1151,"slice_label":5},[],{"title":1520,"description":1521},[],[1522],{"type":57,"text":1523,"spans":1524,"direction":68},"“Some RMS are so complex you almost need two diplomas to use them. When you try to find a feature, it takes ages if you don’t know exactly where to look.”",[1525],{"start":854,"end":1526,"type":1048},154,{"variation":32,"version":413,"items":1528,"primary":1529,"id":1562,"slice_type":989,"slice_label":5},[],{"text":1530},[1531,1534,1537,1540,1543,1545,1548,1551,1554,1559],{"type":57,"text":1532,"spans":1533,"direction":68},"What the group needed was clear:",[],{"type":962,"text":1535,"spans":1536,"direction":68},"Automation without loss of control",[],{"type":962,"text":1538,"spans":1539,"direction":68},"A system scalable across properties",[],{"type":962,"text":1541,"spans":1542,"direction":68},"Professional revenue logic without operational overload",[],{"type":909,"text":1206,"spans":1544,"direction":68},[],{"type":57,"text":1546,"spans":1547,"direction":68},"Michal didn't choose Smartpricing by accident. He ran a professional-grade comparison, testing the biggest names in the industry.",[],{"type":57,"text":1549,"spans":1550,"direction":68},"The decision to adopt Smartpricing across the Prague portfolio came down to three key factors.",[],{"type":1250,"text":1552,"spans":1553,"direction":68},"Why Smartpricing won",[],{"type":57,"text":1555,"spans":1556,"direction":68},"Better autopilot performance",[1557],{"start":854,"end":1558,"type":1109},28,{"type":57,"text":1560,"spans":1561,"direction":68},"Having already used Atomize in other markets, Michal was able to compare the systems directly.",[],"rich_text$f4e4ddb8-af4b-4ba5-bb42-98e78d0579ea",{"variation":32,"version":413,"items":1564,"primary":1565,"id":1573,"slice_type":1151,"slice_label":5},[],{"title":1566,"description":1567},[],[1568],{"type":57,"text":1569,"spans":1570,"direction":68},"“I think Smartpricing is better in the recommendations and in the autopilot than Atomize. From a user standpoint, the suggestions are much more on the spot.”",[1571],{"start":854,"end":1572,"type":1048},157,"card_highlight$32c7cf58-6d5a-4571-81a6-a4aff7b12df5",{"variation":32,"version":413,"items":1575,"primary":1576,"id":1281,"slice_type":989,"slice_label":5},[],{"text":1577},[1578],{"type":57,"text":1579,"spans":1580,"direction":68},"He noticed the difference especially close to the check-in date — the most sensitive window for pricing decisions.",[],{"variation":32,"version":413,"items":1582,"primary":1583,"id":1590,"slice_type":1151,"slice_label":5},[],{"title":1584,"description":1585},[],[1586],{"type":57,"text":1587,"spans":1588,"direction":68},"“Closer to the check-in date, Smartpricing does a very good job. The price is right on the spot.”",[1589],{"start":854,"end":1133,"type":1048},"card_highlight$6b6b6804-7222-457f-a0b0-3094410ef800",{"variation":32,"version":413,"items":1592,"primary":1593,"id":1617,"slice_type":989,"slice_label":5},[],{"text":1594},[1595,1598,1603,1606,1611,1614],{"type":57,"text":1596,"spans":1597,"direction":68},"This accuracy significantly reduced the need for last-minute manual adjustments.",[],{"type":57,"text":1599,"spans":1600,"direction":68},"Complexity vs. execution",[1601],{"start":854,"end":1602,"type":1109},24,{"type":57,"text":1604,"spans":1605,"direction":68},"Many RMS tools offer powerful functionality, but navigating them can be time-consuming. Unlike other platforms that felt like “data dumps,” Smartpricing offered a clear, human interface that didn’t sacrifice power for simplicity. It delivered the same strategic flexibility with a cleaner and more intuitive way to manage daily pricing.",[],{"type":57,"text":1607,"spans":1608,"direction":68},"Strategic stability",[1609],{"start":854,"end":1610,"type":1109},19,{"type":57,"text":1612,"spans":1613,"direction":68},"During the first months, Michal experimented extensively with different configurations: market-based strategies, occupancy triggers, and event-driven price adjustments.",[],{"type":57,"text":1615,"spans":1616,"direction":68},"Once he identified the optimal setup, the system reached a stable equilibrium.",[],"rich_text$7c3801aa-05c0-472b-97a7-6e5b65eb01a1",{"variation":32,"version":413,"items":1619,"primary":1620,"id":1628,"slice_type":1151,"slice_label":5},[],{"title":1621,"description":1622},[],[1623],{"type":57,"text":1624,"spans":1625,"direction":68},"“I haven’t touched the settings for a while now because it simply works. Both hotels are performing exactly how I want them to.”",[1626],{"start":854,"end":1627,"type":1048},128,"card_highlight$78de150a-5a44-49e0-a35e-de241c162763",{"variation":32,"version":413,"items":1630,"primary":1631,"id":1657,"slice_type":989,"slice_label":5},[],{"text":1632},[1633,1636,1638,1643,1646,1649,1654],{"type":57,"text":1634,"spans":1635,"direction":68},"The goal was a system that allowed him to move from constant operational intervention to strategic oversight. So for Michal, the transition wasn't just about software; it was about finding a tool that could actually be trusted to run on autopilot. ",[],{"type":909,"text":1239,"spans":1637,"direction":68},[],{"type":57,"text":1639,"spans":1640,"direction":68},"Since implementing Smartpricing, both hotels have improved their performance, with overall revenue increasing year over year.",[1641],{"start":1642,"end":1232,"type":1109},83,{"type":57,"text":1644,"spans":1645,"direction":68},"But for Michal, the most valuable result was not just financial, but operational.",[],{"type":1250,"text":1647,"spans":1648,"direction":68},"Reclaimed time",[],{"type":57,"text":1650,"spans":1651,"direction":68},"Tasks that once required hours of manual work are now handled automatically. Previously, reviewing pricing for several months ahead could take up to four hours per hotel.",[1652],{"start":1185,"end":1653,"type":1109},169,{"type":57,"text":1655,"spans":1656,"direction":68},"Today, that time is available for higher-level strategic work.",[],"rich_text$90416cca-9a2d-4e68-ad37-ec5ea8cfc61c",{"variation":32,"version":413,"items":1659,"primary":1660,"id":1668,"slice_type":1151,"slice_label":5},[],{"title":1661,"description":1662},[],[1663],{"type":57,"text":1664,"spans":1665,"direction":68},"“My favorite thing is that I have more free time. You have other things to do, not just sit in front of one screen showing the RMS and another showing occupancy, clicking one by one.”",[1666],{"start":854,"end":1667,"type":1048},183,"card_highlight$62d23fa7-e47d-4a3e-9e09-8baf0e54ed4e",{"variation":32,"version":413,"items":1670,"primary":1671,"id":1690,"slice_type":989,"slice_label":5},[],{"text":1672},[1673,1676,1679,1682,1687],{"type":1250,"text":1674,"spans":1675,"direction":68},"Market confidence",[],{"type":57,"text":1677,"spans":1678,"direction":68},"In a market like Prague, competitor behavior can easily create noise. Instead of reacting to every movement in the market, Michal now uses Smartpricing to maintain a clear overview and focus only on relevant competitors. This allows him to stay grounded in his strategy rather than constantly chasing market fluctuations.",[],{"type":1250,"text":1680,"spans":1681,"direction":68},"Growth",[],{"type":57,"text":1683,"spans":1684,"direction":68},"Following the positive results at Elysee Hotel and Hotel Carlton, H & Hotels Group is now preparing to connect two additional properties to Smartpricing.",[1685],{"start":1686,"end":1187,"type":1109},111,{"type":57,"text":1688,"spans":1689,"direction":68},"For a Revenue Director managing several hotels, the real value of a pricing system is trust.",[],"rich_text$9c770de5-b093-4289-a3d8-f2378530e3c2",{"variation":32,"version":413,"items":1692,"primary":1693,"id":1700,"slice_type":1151,"slice_label":5},[],{"title":1694,"description":1695},[],[1696],{"type":57,"text":1697,"spans":1698,"direction":68},"“In this job, you need a tool you can rely on. Smartpricing is that tool. It saves me the time I used to spend clicking through screens and lets me focus on more important things.”",[1699],{"start":854,"end":1331,"type":1048},"card_highlight$98ffa49d-9995-40ed-9bd7-5dd18c26e901","Smartness reviews: H&Hotels Group (Prague, Czech Republic) - Case study | Smartness","Read the case study of H&Hotels Group (Prague, Czech Republic) and discover their experience with Smartness.",{"dimensions":1704,"alt":1409,"copyright":5,"url":1705,"id":1422,"edit":1706},{"width":994,"height":995},"https://images.prismic.io/smartness/acDqmpGXnQHGY1s5_ElyseeHotelH%26HotelsGroup.jpg?auto=format,compress&rect=0,73,1024,538&w=2400&h=1260",{"x":854,"y":1707,"zoom":855,"background":856},73,[1709],{"variation":32,"version":413,"items":1710,"primary":1711,"id":1389,"slice_type":1015,"slice_label":5},[],{"icon":5,"title":1712,"description":1715,"link":1718},[1713],{"type":57,"text":1005,"spans":1714,"direction":68},[],[1716],{"type":57,"text":1009,"spans":1717,"direction":68},[],{"id":275,"type":75,"tags":1719,"lang":14,"slug":277,"first_publication_date":278,"last_publication_date":279,"uid":280,"url":281,"link_type":24,"key":1387,"isBroken":34,"text":283},[],[],"3f9f504","All Rights Reserved",1777565045442]