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This mix helps maintain steady demand even outside the main vacation seasons.",[963],{"start":964,"end":965,"type":956},4,13,{"type":947,"text":967,"spans":968,"direction":680},"The challenge",[],{"type":670,"text":970,"spans":971,"direction":680},"As the hotel expanded, pricing became more complex. Different room categories, seasonal fluctuations, and business and leisure guests with different booking patterns made it increasingly difficult to rely on fixed seasonal rates.",[972],{"start":955,"end":973,"type":956},228,{"type":670,"text":975,"spans":976,"direction":680},"The hotel needed a more flexible pricing strategy: rates had to remain competitive during quieter periods while capturing more revenue when demand peaked during the vacation seasons.",[977],{"start":978,"end":979,"type":956},19,49,{"type":670,"text":981,"spans":982,"direction":680},"At the same time, the change couldn't create more work for the team. Employees needed to stay focused on guests, while pricing and data exchange between systems worked reliably in the background.",[],{"type":947,"text":984,"spans":985,"direction":680},"The solution",[],{"type":670,"text":987,"spans":988,"direction":680},"Gasthof Hotel Post introduced Smartpricing in January 2023, after spending about a year evaluating different providers and revenue management solutions.",[989],{"start":990,"end":991,"type":956},30,42,{"type":670,"text":993,"spans":994,"direction":680},"As a hotel owner and representative of Tyrol's tourism industry, Alois Rainer regularly explores new technologies. 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Another deciding factor was its reliable integration with the hotel's existing property management system, Casablanca.",[1014,1017],{"start":1015,"end":1016,"type":956},31,72,{"start":1018,"end":1019,"type":956},183,203,{"type":670,"text":1021,"spans":1022,"direction":680},"From fixed seasonal rates to demand-based pricing",[1023],{"start":893,"end":979,"type":956},{"type":670,"text":1025,"spans":1026,"direction":680},"With Smartpricing, the hotel can automatically adjust room rates according to demand, within limits set by the team. This also applies to reservations far in advance: the software calculates rates up to 500 days ahead, making it possible to provide accurate quotes well before the next season begins.",[],"rich_text$41046998-b0e3-4c4d-80fc-7d5d303f4344",{"variation":32,"version":67,"items":1029,"primary":1030,"id":1036,"slice_type":1006,"slice_label":5},[],{"title":1031,"description":1032},[],[1033],{"type":670,"text":1034,"spans":1035,"direction":680},"\"When a guest checks out and says they'd like to come back next year, we often didn't even have a price list ready. We'd take the current year's rate and add a few percent. 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But then we decided to just let the system do its job.\"",[],"card_highlight$da09a4d8-08f5-4911-9623-fd59795cde4a",{"variation":32,"version":67,"items":1059,"primary":1060,"id":1065,"slice_type":996,"slice_label":5},[],{"text":1061},[1062],{"type":670,"text":1063,"spans":1064,"direction":680},"With support from the Smartness team, the settings were gradually refined. The hotel management closely monitored how rates developed to understand how the software responded to different booking situations.",[],"rich_text$014a7955-747e-4192-8ed1-5f951c948447",{"variation":32,"version":67,"items":1067,"primary":1068,"id":1074,"slice_type":1006,"slice_label":5},[],{"title":1069,"description":1070},[],[1071],{"type":670,"text":1072,"spans":1073,"direction":680},"\"It takes me quite a while to trust a system. At the beginning, I checked almost every day: How are prices changing? What is the system doing? Now it works really well.\"",[],"card_highlight$38a88fe1-bf76-4784-bed1-857453332a94",{"variation":32,"version":67,"items":1076,"primary":1077,"id":1087,"slice_type":996,"slice_label":5},[],{"text":1078},[1079,1084],{"type":670,"text":1080,"spans":1081,"direction":680},"Automation with clear boundaries",[1082],{"start":893,"end":1083,"type":956},32,{"type":670,"text":1085,"spans":1086,"direction":680},"The hotel still has full control over its pricing strategy. During periods of exceptionally high demand, an automatically calculated rate may sometimes go beyond what the management considers appropriate for the property.",[],"rich_text$c84ec89b-c0da-4765-b89e-7b1d53a3a59e",{"variation":32,"version":67,"items":1089,"primary":1090,"id":1096,"slice_type":1006,"slice_label":5},[],{"title":1091,"description":1092},[],[1093],{"type":670,"text":1094,"spans":1095,"direction":680},"\"If a single room suddenly costs €350 with breakfast, I have to step in. 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Compared with 2022, revenue increased by around 30% in 2023, average daily rate (ADR) rose by 10%, and occupancy increased by 7 percentage points.",[1113,1116,1118],{"start":1114,"end":1115,"type":956},131,162,{"start":1117,"end":955,"type":956},205,{"start":1119,"end":1120,"type":956},237,256,{"type":670,"text":1122,"spans":1123,"direction":680},"The positive trend continued in the following years: revenue grew by another 14% in 2024 and 21% in 2025, compared with the respective previous years.",[1124,1127],{"start":1125,"end":1126,"type":956},77,88,{"start":1128,"end":1129,"type":956},93,104,{"type":670,"text":1131,"spans":1132,"direction":680},"After its initial increase, ADR remained at a higher level, while occupancy continued to improve.",[],{"type":670,"text":1134,"spans":1135,"direction":680},"During this period, the hotel also continued investing in its facilities and guest experience. Revenue growth therefore cannot be attributed to Smartpricing alone. However, dynamic pricing helped the property sell its upgraded offering more effectively and make better use of existing demand.",[],{"type":1137,"text":1138,"spans":1139,"direction":680},"heading3","Making the most of different guest segments",[],{"type":670,"text":1141,"spans":1142,"direction":680},"One of the biggest advantages of dynamic pricing for Gasthof Hotel Post is the ability to respond more effectively to its different demand patterns.",[],{"type":670,"text":1144,"spans":1145,"direction":680},"Business travelers and conference guests generate bookings outside the main vacation seasons. During the busy summer and winter months, the hotel can charge higher rates to reflect stronger demand.",[],{"type":670,"text":1147,"spans":1148,"direction":680},"This improves not only revenue but also revenue per room sold. The hotel noticed a clear difference in the first year: according to management, it was able to generate at least 10% more revenue from room rates with a similar number of overnight stays.",[1149],{"start":1106,"end":1150,"type":956},61,{"type":1137,"text":1152,"spans":1153,"direction":680},"More time for guests",[],{"type":670,"text":1155,"spans":1156,"direction":680},"Daily operations have become easier, too. Instead of manually calculating seasonal rates or estimating prices for future stays, the front desk team can access up-to-date room rates directly in the property management system.",[1157],{"start":1158,"end":1159,"type":956},159,180,{"type":670,"text":1161,"spans":1162,"direction":680},"That leaves more time for personal guest service, while management can oversee the pricing strategy without having to handle every adjustment.",[],{"type":1137,"text":1164,"spans":1165,"direction":680},"Better room rates mean more opportunities to invest",[],{"type":670,"text":1167,"spans":1168,"direction":680},"For the Rainer family, stronger financial performance is about much more than higher revenue. They have spent years improving every part of their hotel, from its restaurant and rooms to its wellness facilities.",[],{"type":670,"text":1170,"spans":1171,"direction":680},"For them, business success and genuine hospitality go hand in hand. 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The property, Ciastel, is a renovated noble residence from the 14th century.",[],{"type":670,"text":1287,"spans":1288,"direction":680},"Alongside the apartments, we run a restaurant that I manage together with my mother—she’s the head chef. Our idea is to combine the farm, where we source most of our products, with the restaurant to offer guests a local and sustainable dining experience.",[],{"type":670,"text":1290,"spans":1291,"direction":680},"Since COVID, our guest profile has gotten younger—more and more couples from all over the world. Speed is everything now. Being bookable online and responding quickly is what matters most today.",[],{"type":670,"text":1293,"spans":1294,"direction":680},"",[],{"type":947,"text":1296,"spans":1297,"direction":680},"Where do most of your bookings come from?",[],{"type":670,"text":1299,"spans":1300,"direction":680},"It depends on the time of year. For advance bookings, we get a lot of direct reservations—guests take their time comparing different platforms and often book directly.",[],{"type":670,"text":1302,"spans":1303,"direction":680},"Booking.com makes up about 30–40% of our reservations. It’s especially strong for last-minute bookings.",[],{"type":670,"text":1305,"spans":1306,"direction":680},"Our main seasons run from early December through Easter, and then again from May 25 to mid-October.",[],{"type":670,"text":1293,"spans":1308,"direction":680},[],{"type":947,"text":1310,"spans":1311,"direction":680},"When did you start using Smartpricing, and how did you discover it?",[],{"type":670,"text":1313,"spans":1314,"direction":680},"We started using Smartpricing in June 2023. I think we discovered it at a trade fair.",[],{"type":670,"text":1316,"spans":1317,"direction":680},"It was really important for us to keep the workload as low as possible, since we’re also managing the restaurant and farm.",[],{"type":670,"text":1319,"spans":1320,"direction":680},"I remember being on shift at the restaurant in the evening when a booking came in—the price looked right—but then two more bookings followed that same night. That’s when I realized we were priced too low.",[],{"type":670,"text":1322,"spans":1323,"direction":680},"I looked around for a better solution and Smartpricing convinced me. I could see the investment would pay for itself quickly, and it was clear from the start that their support team would be there if I ever needed help.",[],{"type":670,"text":1293,"spans":1325,"direction":680},[],{"type":947,"text":1327,"spans":1328,"direction":680},"How did you manage pricing before Smartpricing?",[],{"type":670,"text":1330,"spans":1331,"direction":680},"We used seasonal pricing based mostly on our past experience and what others in the area were doing. It took a lot of time because we had to look at competitors’ rates manually.",[],{"type":670,"text":1333,"spans":1334,"direction":680},"A lot of it was guesswork. We went with what felt right at the time.",[],{"type":670,"text":1293,"spans":1336,"direction":680},[],{"type":947,"text":1338,"spans":1339,"direction":680},"What results have you achieved with Smartpricing?",[],{"type":670,"text":1341,"spans":1342,"direction":680},"In the first summer we used Smartpricing—2023—we saw a 12% increase in revenue, even though we were open almost a month less than the previous year.",[],{"type":670,"text":1344,"spans":1345,"direction":680},"We especially noticed a difference with last-minute bookings. The software was able to set much higher prices than we would have manually.",[],{"type":670,"text":1347,"spans":1348,"direction":680},"Sometimes prices came up that I honestly wouldn’t have dared to set myself—but the bookings still came in. Even repeat guests didn’t hesitate.",[],{"type":670,"text":1293,"spans":1350,"direction":680},[],{"type":947,"text":1352,"spans":1353,"direction":680},"How do returning guests respond to dynamic pricing?",[],{"type":670,"text":1355,"spans":1356,"direction":680},"That was something I wondered about in the beginning. But in our case, most of our regulars book their next stay before they even check out—so they naturally get a very good rate.",[],{"type":670,"text":1358,"spans":1359,"direction":680},"If someone reaches out and asks, “Can I get last year’s rate again?” I can often offer them something similar, and they can see that the public rate is actually higher now. That makes them feel valued, while we’re still able to steadily increase our average rate.",[],{"type":670,"text":1293,"spans":1361,"direction":680},[],{"type":947,"text":1363,"spans":1364,"direction":680},"Has Smartpricing saved you time?",[],{"type":670,"text":1366,"spans":1367,"direction":680},"Definitely. Of course, you still need to check in now and then, but I spend much less time managing pricing than I used to.",[],{"type":670,"text":1369,"spans":1370,"direction":680},"Because we juggle so many responsibilities, that makes a huge difference.",[],{"type":670,"text":1372,"spans":1373,"direction":680},"In the past, we focused heavily on the winter season and kind of neglected the summer. Now, the pricing runs all year long, and we immediately see when the market shifts.",[],{"type":670,"text":1293,"spans":1375,"direction":680},[],{"type":947,"text":1377,"spans":1378,"direction":680},"What do you like most about Smartpricing?",[],{"type":670,"text":1380,"spans":1381,"direction":680},"For me, it's the flexibility and the time savings. As soon as several bookings come in at once, I can see prices reacting automatically.",[],{"type":670,"text":1383,"spans":1384,"direction":680},"This is a huge help—especially in busy periods like autumn, or when it suddenly starts snowing and demand spikes.",[],{"type":670,"text":1386,"spans":1387,"direction":680},"I also really appreciate that Smartpricing is affordable and works just as well for small properties. In the beginning, we asked ourselves, “Do we really need this with just eight units?” Today I’d say—absolutely.",[],"Smartness reviews: Apartments Ciastel (St. Vigil in Enneberg, Italien) - Case study | Smartness","Read the case study of Apartments Ciastel (St. Vigil in Enneberg, Italien) and discover their experience with Smartness.",{"dimensions":1391,"alt":1392,"copyright":5,"url":1393,"id":1243,"edit":1394},{"width":1186,"height":1187},"Apartments Ciastel (St. Vigil in Enneberg, Italien)","https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FZ-KbaHdAxsiBv3le_apartmentsciastel.jpg?auto=format,compress&rect=0,91,1280,672&w=2400&h=1260",{"x":893,"y":1395,"zoom":894,"background":895},91,[1397],{"variation":32,"version":67,"items":1398,"primary":1399,"id":1206,"slice_type":1207,"slice_label":5},[],{"icon":5,"title":1400,"description":1403,"link":1406},[1401],{"type":670,"text":1197,"spans":1402,"direction":680},[],[1404],{"type":670,"text":1201,"spans":1405,"direction":680},[],{"id":645,"type":56,"tags":1407,"lang":14,"slug":647,"first_publication_date":648,"last_publication_date":649,"uid":650,"url":651,"link_type":24,"key":1205,"isBroken":34,"text":653},[],[],{"id":1410,"uid":1411,"url":1412,"type":865,"href":1413,"tags":1414,"first_publication_date":1415,"last_publication_date":92,"slugs":1416,"linked_documents":1417,"lang":14,"alternate_languages":1418,"data":1423},"aCwrexEAACMAwXAB","garda-relais","\u002Fen\u002Fcase-studies\u002Fgarda-relais","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=atxZPREAACsA-xMX&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aCwrexEAACMAwXAB%22%29+%5D%5D",[],"2025-05-21T06:43:10+0000",[1411],[],[1419,1421],{"id":1420,"type":865,"lang":18,"uid":1411},"aCw17REAACAAwYMe",{"id":1422,"type":865,"lang":21,"uid":1411},"aCwxVhEAACIAwXqT",{"title":1424,"description":1428,"image":1432,"category_use_case":1437,"category_property_type":1445,"category_location":1449,"location":1453,"rooms_number":1457,"kpis":1461,"slices":1473,"meta_title":1590,"meta_description":1591,"meta_image":1592,"slices2":1596,"slices3":1610},[1425],{"type":879,"text":1426,"spans":1427,"direction":680},"Garda Relais",[],[1429],{"type":670,"text":1430,"spans":1431,"direction":680},"Smartconnect allowed us to start a journey we had in mind but couldn’t put into practice. Now we know it’s possible to turn unused contacts into real guests.",[],{"dimensions":1433,"alt":1426,"copyright":5,"url":1434,"id":1435,"edit":1436},{"width":888,"height":889},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FaCwwSCdWJ-7kSU-b_GardaRelais1.jpg?auto=format,compress","aCwwSCdWJ-7kSU-b",{"x":893,"y":893,"zoom":894,"background":895},{"id":1438,"type":898,"tags":1439,"lang":14,"slug":1440,"first_publication_date":1441,"last_publication_date":1441,"uid":1440,"data":1442,"link_type":24,"key":1444,"isBroken":34},"aC1zVhMAACAAbLyO",[],"direct-bookings","2025-05-21T06:38:59+0000",{"label":1443},"Direct bookings","10f93e19-fe5e-4079-a585-7865e17f406f",{"id":1249,"type":906,"tags":1446,"lang":14,"slug":1251,"first_publication_date":1252,"last_publication_date":1253,"uid":1254,"data":1447,"link_type":24,"key":1448,"isBroken":34},[],{"label":284},"b6453eb7-50dd-42db-9c12-e2f9f3218a02",{"id":1257,"type":916,"tags":1450,"lang":14,"slug":1259,"first_publication_date":1260,"last_publication_date":1261,"uid":1262,"data":1451,"link_type":24,"key":1452,"isBroken":34},[],{"label":1264},"e34249f2-36d7-42b9-8627-ff45c8e2466f",[1454],{"type":670,"text":1455,"spans":1456,"direction":680},"Castelnuovo del Garda, Italy",[],[1458],{"type":670,"text":1459,"spans":1460,"direction":680},"21",[],[1462,1465,1468,1470],{"value":1463,"label":1464},"42%","Open rate",{"value":1466,"label":1467},"9-10%","CTR",{"value":1469,"label":934},"€ 34.929",{"value":1471,"label":1472},"10x","ROI",[1474,1501,1513,1579],{"variation":32,"version":67,"items":1475,"primary":1476,"id":1500,"slice_type":996,"slice_label":5},[],{"text":1477},[1478,1480,1483,1486,1492,1494],{"type":947,"text":948,"spans":1479,"direction":680},[],{"type":670,"text":1481,"spans":1482,"direction":680},"Located close to the main parks of the southern Lake Garda area – including Gardaland, Movieland, and Caneva World – Garda Relais is a B&B that has evolved over time, maintaining a warm and family-friendly atmosphere while offering modern comforts and a focus on sustainability.",[],{"type":670,"text":1484,"spans":1485,"direction":680},"The property features 21 rooms – double, triple, and family rooms – mainly welcoming families and couples. Over the last year, it has expanded both its target audience and its seasonality, experimenting with winter opening to successfully cater to business travelers, a segment often overlooked in the area.",[],{"type":670,"text":1487,"spans":1488,"direction":680},"In addition to overnight stays and a buffet breakfast, Garda Relais enriches the guest experience with extra services, including tours, local experiences, and discounted tickets to amusement parks.",[1489],{"start":1490,"end":1491,"type":956},103,117,{"type":947,"text":967,"spans":1493,"direction":680},[],{"type":670,"text":1495,"spans":1496,"direction":680},"Before using Smartconnect, Garda Relais focused exclusively on acquiring new customers. Through the CiaoBooking property management system, they sent pre- and post-stay communications but lacked a targeted email marketing strategy aimed at guest retention.",[1497],{"start":1498,"end":1499,"type":956},188,231,"rich_text$430b770f-2d42-4dfa-91ac-c6d5b82ec593",{"variation":32,"version":67,"items":1502,"primary":1503,"id":1512,"slice_type":1006,"slice_label":5},[],{"title":1504,"description":1505},[],[1506],{"type":670,"text":1507,"spans":1508,"direction":680},"\"We realized that over the years, we had built a significant database of contacts that we weren’t utilizing. We wanted to change course, creating a dialogue with our former guests and turning them into loyal guests, ambassadors of our property.\" - Garda Relais Team",[1509],{"start":893,"end":1510,"type":1511},248,"em","card_highlight$72e1b26d-0fe1-4b31-b845-ab6c0c99c4a7",{"variation":32,"version":67,"items":1514,"primary":1515,"id":1578,"slice_type":996,"slice_label":5},[],{"text":1516},[1517,1520,1522,1525,1531,1536,1540,1542,1545,1548,1551,1554,1560,1563,1569,1572],{"type":670,"text":1518,"spans":1519,"direction":680},"Additionally, booking distribution was heavily skewed toward OTAs (64% from Booking.com, 34% direct), reducing profit margins and limiting control over guest relationships.",[],{"type":947,"text":984,"spans":1521,"direction":680},[],{"type":670,"text":1523,"spans":1524,"direction":680},"Garda Relais chose Smartconnect to work more effectively with their contact database, enabling them to send relevant messages and reactivate relationships with former guests. With Smartconnect, the property was able to:",[],{"type":1526,"text":1527,"spans":1528,"direction":680},"list-item","Segment contacts into micro-audiences, creating personalized newsletters and offers based on guests’ real interests.",[1529],{"start":893,"end":1530,"type":956},39,{"type":1526,"text":1532,"spans":1533,"direction":680},"Easily create an editorial calendar, allowing the team to plan and implement communications effectively throughout the year.",[1534],{"start":893,"end":1535,"type":956},37,{"type":1526,"text":1537,"spans":1538,"direction":680},"Automate email creation and sending, without investing additional time in manual tasks.",[1539],{"start":893,"end":1535,"type":956},{"type":947,"text":1108,"spans":1541,"direction":680},[],{"type":670,"text":1543,"spans":1544,"direction":680},"One year after implementing Smartconnect, Garda Relais has established email marketing as a regular activity supporting direct bookings.",[],{"type":1137,"text":1546,"spans":1547,"direction":680},"€34,929.74 in revenue from newsletters",[],{"type":670,"text":1549,"spans":1550,"direction":680},"Over the year, the property sent 44 newsletters, generating 136 bookings and a total revenue of €34,929.74. This result provides a clear view of how email campaigns contribute to direct sales.",[],{"type":1137,"text":1552,"spans":1553,"direction":680},"42% open rate",[],{"type":670,"text":1555,"spans":1556,"direction":680},"The campaigns achieved an average open rate of 42%. This indicates a well-managed database, content perceived as relevant, and communication that consistently maintains guest attention over time.",[1557],{"start":1558,"end":1559,"type":956},26,43,{"type":1137,"text":1561,"spans":1562,"direction":680},"Average CTR between 9% and 10%",[],{"type":670,"text":1564,"spans":1565,"direction":680},"The average Click-Through Rate (CTR) ranged between 9% and 10%, showing strong engagement even after the email is opened. The newsletters did not just generate visibility, but also drove traffic to the property’s offers and pages.",[1566],{"start":1567,"end":1568,"type":956},52,62,{"type":1137,"text":1570,"spans":1571,"direction":680},"ROI: €9.7 generated for every €1 invested",[],{"type":670,"text":1573,"spans":1574,"direction":680},"From a financial perspective, the ROI reached 9.7x, meaning that every euro invested in Smartconnect generated €9.7 in return. This helps position email marketing not just as a communication tool, but as a channel with measurable impact on revenue.",[1575],{"start":1576,"end":1577,"type":956},46,50,"rich_text$5537144b-2020-4664-b385-cdc004cf171a",{"variation":32,"version":67,"items":1580,"primary":1581,"id":1589,"slice_type":1006,"slice_label":5},[],{"title":1582,"description":1583},[],[1584],{"type":670,"text":1585,"spans":1586,"direction":680},"\"Smartconnect is the tool that allowed us to start a journey we had in mind but couldn’t put into practice. Now we know it’s possible to turn unused contacts into real guests.\" - Garda Relais Team",[1587],{"start":893,"end":1588,"type":1511},179,"card_highlight$5e0896bf-c545-4fde-9ea4-482707ed6895","Smartness reviews: Garda Relais (Castelnuovo del Garda, Italy) - Case study | Smartness","Read the case study of Garda Relais (Castelnuovo del Garda, Italy) and discover their experience with Smartness.",{"dimensions":1593,"alt":1426,"copyright":5,"url":1594,"id":1435,"edit":1595},{"width":1186,"height":1187},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FaCwwSCdWJ-7kSU-b_GardaRelais1.jpg?auto=format%2Ccompress&rect=0%2C73%2C1024%2C538&w=2400&h=1260",{"x":893,"y":1190,"zoom":894,"background":895},[1597],{"variation":32,"version":67,"items":1598,"primary":1599,"id":1609,"slice_type":1207,"slice_label":5},[],{"icon":5,"title":1600,"description":1603,"link":1606},[1601],{"type":670,"text":1197,"spans":1602,"direction":680},[],[1604],{"type":670,"text":1201,"spans":1605,"direction":680},[],{"id":645,"type":56,"tags":1607,"lang":14,"slug":647,"first_publication_date":648,"last_publication_date":649,"uid":650,"url":651,"link_type":24,"key":1608,"isBroken":34,"text":653},[],"7dd67563-3fa8-4350-a3b9-98396b5c944a","side_cta$4726faea-881c-443a-9829-1a00950498fd",[],"5621b3e","All Rights Reserved",1792825881654]