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Later, the hotel moved to a B&B model, expanded its rooms, and added a restaurant, bar and pizzeria open to both hotel guests and external customers.",[],{"type":666,"text":1228,"spans":1229,"direction":676},"This helped Pedra Niedda reach new audiences. Today, the hotel welcomes not only families, but also couples and groups of different ages.",[],{"type":666,"text":1231,"spans":1232,"direction":676},"What has stayed the same is the family-run atmosphere. It remains one of the hotel’s strongest assets and has helped build a loyal guest base over time.",[1233],{"start":1234,"end":1235,"type":956},117,142,{"variation":32,"version":67,"items":1237,"primary":1238,"id":984,"slice_type":985,"slice_label":5},[],{"title":1239,"description":1240},[],[1241],{"type":666,"text":1242,"spans":1243,"direction":676},"“Guests feel that family atmosphere. We are always available, even for needs that go beyond the room itself. That creates a connection, and it brings them back year after year. 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",[1266],{"start":877,"end":1267,"type":879},195,{"type":666,"text":1269,"spans":1270,"direction":676},"That is why most bookings came through agreements with agencies or through platforms like Booking.com and Expedia. We had a website, but it was mostly there for looks.”",[1271],{"start":877,"end":1272,"type":879},168,{"variation":32,"version":67,"items":1274,"primary":1275,"id":1331,"slice_type":973,"slice_label":5},[],{"text":1276},[1277,1283,1286,1289,1292,1295,1298,1301,1303,1319,1322,1327],{"type":666,"text":1278,"spans":1279,"direction":676},"When Pedra Niedda started working with Smartness, the goal was to simplify recurring tasks and strengthen the hotel’s online presence and profitability.",[1280],{"start":1281,"end":1282,"type":956},50,152,{"type":666,"text":1284,"spans":1285,"direction":676},"The aim was to grow direct bookings and reduce reliance on OTAs, which had come to represent 61% of sales.",[],{"type":666,"text":1287,"spans":1288,"direction":676},"To achieve this, Smartness worked with the team on a dedicated marketing strategy designed to:",[],{"type":994,"text":1290,"spans":1291,"direction":676},"strengthen online visibility",[],{"type":994,"text":1293,"spans":1294,"direction":676},"redirect searches from OTAs to the official website",[],{"type":994,"text":1296,"spans":1297,"direction":676},"increase the average booking value",[],{"type":994,"text":1299,"spans":1300,"direction":676},"support overall revenue growth",[],{"type":941,"text":1007,"spans":1302,"direction":676},[],{"type":666,"text":1304,"spans":1305,"direction":676},"After Pedra Niedda simplified many manual processes with Smartpms, the all-in-one software from Smartness, and Smartcrs, the Central Reservation System, the hotel entrusted Smartsite with a complete website redesign, including the Booking Engine. Pedra Niedda also activated Smartads Base to manage advertising campaigns.",[1306,1308,1310,1313,1316],{"start":1069,"end":1307,"type":956},65,{"start":1083,"end":1309,"type":956},119,{"start":1311,"end":1312,"type":956},173,182,{"start":1314,"end":1315,"type":956},275,283,{"start":1317,"end":1318,"type":956},284,288,{"type":666,"text":1320,"spans":1321,"direction":676},"At this stage, the purpose of advertising was to reach guests who were already close to booking. To do this, the Smartness team focused on two campaign types:",[],{"type":994,"text":1323,"spans":1324,"direction":676},"Google Ads Brand Name campaign, to cover searches from people who already knew Pedra Niedda or were looking for the hotel directly. This helped the hotel protect existing demand and guide it toward the official website.",[1325],{"start":877,"end":1326,"type":956},30,{"type":994,"text":1328,"spans":1329,"direction":676},"Google Ads Destination campaigns, to reach people searching for accommodation in the area and increase the hotel’s visibility for location-based searches.",[1330],{"start":877,"end":1013,"type":956},"rich_text$a014806e-7ef1-46e1-a8d8-22e12a0622f2",{"variation":32,"version":67,"items":1333,"primary":1334,"id":1347,"slice_type":985,"slice_label":5},[],{"title":1335,"description":1336},[],[1337,1342],{"type":666,"text":1338,"spans":1339,"direction":676},"“A relationship of trust was built. When Smartness recommends something, we know it is not just about selling us another service, but because they believe it is truly needed. Every solution they suggested turned out to be right for us: even with the property management software alone, we saw a good increase in sales.",[1340],{"start":877,"end":1341,"type":879},318,{"type":666,"text":1343,"spans":1344,"direction":676},"So when they proposed advertising campaigns, we said yes. And it was the right decision, because after the campaigns went live, inquiries increased so much that one person alone could no longer keep up.”",[1345],{"start":877,"end":1346,"type":879},203,"card_highlight$024e18ae-c76d-406b-9438-130ab20a38dc",{"variation":32,"version":67,"items":1349,"primary":1350,"id":1423,"slice_type":973,"slice_label":5},[],{"text":1351},[1352,1354,1359,1362,1365,1370,1373,1376,1379,1382,1393,1408,1411,1414,1420],{"type":941,"text":1055,"spans":1353,"direction":676},[],{"type":666,"text":1355,"spans":1356,"direction":676},"In two years with Smartads, Pedra Niedda achieved clear growth, both in revenue and in the balance of its sales channels.",[1357],{"start":1358,"end":1144,"type":956},91,{"type":666,"text":1360,"spans":1361,"direction":676},"The advertising campaigns strengthened the direct channel, increased the average booking value and reduced the relative weight of OTAs.",[],{"type":1061,"text":1363,"spans":1364,"direction":676},"Revenue and ADR: more growth, more value",[],{"type":666,"text":1366,"spans":1367,"direction":676},"Over the period analysed, total revenue increased by +16%. At the same time, the overall average ADR grew by +25%.",[1368,1369],{"start":1068,"end":1069,"type":956},{"start":1071,"end":1072,"type":956},{"type":666,"text":1371,"spans":1372,"direction":676},"The ADR increase was visible across all main channels: offline direct bookings, the Booking Engine and OTAs.",[],{"type":666,"text":1374,"spans":1375,"direction":676},"This shows that growth did not come from more aggressive pricing, but from Pedra Niedda’s ability to capture more value from existing demand across the full channel mix.",[],{"type":1061,"text":1377,"spans":1378,"direction":676},"Direct channel and OTAs: a healthier balance",[],{"type":666,"text":1380,"spans":1381,"direction":676},"The strongest result was in the direct channel.",[],{"type":666,"text":1383,"spans":1384,"direction":676},"Total direct revenue grew by +71%. The Booking Engine saw particularly strong growth, with an increase of +82%. Offline direct revenue also grew by +63%.",[1385,1388,1391],{"start":1386,"end":1387,"type":956},29,33,{"start":1389,"end":1390,"type":956},106,110,{"start":1392,"end":1282,"type":956},148,{"type":666,"text":1394,"spans":1395,"direction":676},"OTAs continued to generate revenue, but their share of the channel mix fell by more than 8 percentage points. In two years, OTA share decreased from 61% to 52%. Over the same period, the direct channel increased from 39% to 48%.",[1396,1398,1400,1403,1405],{"start":1397,"end":1089,"type":956},46,{"start":1399,"end":1282,"type":956},149,{"start":1401,"end":1402,"type":956},156,159,{"start":971,"end":1404,"type":956},220,{"start":1406,"end":1407,"type":956},224,227,{"type":666,"text":1409,"spans":1410,"direction":676},"This allowed Pedra Niedda to keep the visibility provided by the portals while shifting more business toward channels that are easier to control and more strategic for profitability.",[],{"type":1061,"text":1412,"spans":1413,"direction":676},"Advertising: efficient acquisition and qualified demand",[],{"type":666,"text":1415,"spans":1416,"direction":676},"The Google Ads campaigns generated an overall ROAS of around 29.8x, with a conversion cost of approximately 3.36%.",[1417,1419],{"start":1418,"end":1019,"type":956},61,{"start":1089,"end":1072,"type":956},{"type":666,"text":1421,"spans":1422,"direction":676},"In practical terms, for every €100 in tracked bookings generated by the campaigns, Pedra Niedda invested around €3.36 in media spend.",[],"rich_text$60315ea4-b2fc-433f-9a5a-3c7344525abf",{"variation":32,"version":67,"items":1425,"primary":1426,"id":1434,"slice_type":985,"slice_label":5},[],{"title":1427,"description":1428},[],[1429],{"type":666,"text":1430,"spans":1431,"direction":676},"“We did not only increase sales. We also improved communication with guests throughout the entire journey, from booking to stay. This helped us increase both the number and the quality of our reviews, which had been low before. In short, Smartness has become more of a partner than a provider for us.”",[1432],{"start":877,"end":1433,"type":879},301,"card_highlight$1ab5e9ee-0c91-4166-b08a-ad2c781db973","Smartness reviews: Hotel Pedra Niedda (Budoni, Italy) - Case study | Smartness","Read the case study of Hotel Pedra Niedda (Budoni, Italy) and discover their experience with Smartness.",{"dimensions":1438,"alt":1176,"copyright":5,"url":1439,"id":1178,"edit":1440},{"width":1119,"height":1120},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002F3QjIQvzU2iDyUfqV_PedraNiedda.jpg?auto=format,compress&rect=0,169,1500,788&w=2400&h=1260",{"x":877,"y":1441,"zoom":887,"background":888},169,[1443],{"variation":32,"version":67,"items":1444,"primary":1445,"id":1139,"slice_type":1140,"slice_label":5},[],{"icon":5,"title":1446,"description":1449,"link":1452},[1447],{"type":666,"text":1130,"spans":1448,"direction":676},[],[1450],{"type":666,"text":1134,"spans":1451,"direction":676},[],{"id":641,"type":56,"tags":1453,"lang":14,"slug":643,"first_publication_date":644,"last_publication_date":645,"uid":646,"url":647,"link_type":24,"key":1138,"isBroken":34,"text":649},[],[],{"id":1456,"uid":1457,"url":1458,"type":855,"href":1459,"tags":1460,"first_publication_date":1461,"last_publication_date":1154,"slugs":1462,"linked_documents":1463,"lang":14,"alternate_languages":1464,"data":1469},"akup8REAACkAwfh1","albero-capovolto","\u002Fen\u002Fcase-studies\u002Falbero-capovolto","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=amcBpBEAACcAkTO9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22akup8REAACkAwfh1%22%29+%5D%5D",[],"2026-07-06T16:00:09+0000",[1457],[],[1465,1467],{"id":1466,"type":855,"lang":18,"uid":1457},"akup_BEAACwAwfiL",{"id":1468,"type":855,"lang":21,"uid":1457},"akfZIxEAAC0AvEp2",{"title":1470,"description":1474,"image":1480,"category_use_case":1485,"category_property_type":1488,"category_location":1491,"location":1494,"rooms_number":1498,"kpis":1502,"slices":1509,"meta_title":1716,"meta_description":1717,"meta_image":1718,"slices2":1722,"slices3":1734},[1471],{"type":869,"text":1472,"spans":1473,"direction":676},"Albero Capovolto",[],[1475],{"type":666,"text":1476,"spans":1477,"direction":676},"Before, I used to spend the whole day in front of the computer. Now my operational workload has not just been cut in half: it is one tenth of what it used to be.",[1478],{"start":877,"end":1479,"type":879},161,{"dimensions":1481,"alt":1472,"copyright":5,"url":1482,"id":1483,"edit":1484},{"width":882,"height":883},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002Fk0A2zFTw5fUXJMma_AlberoCapovolto2.png?auto=format,compress","k0A2zFTw5fUXJMma",{"x":877,"y":877,"zoom":887,"background":888},{"id":890,"type":891,"tags":1486,"lang":14,"slug":75,"first_publication_date":893,"last_publication_date":893,"uid":75,"data":1487,"link_type":24,"key":895,"isBroken":34},[],{"label":84},{"id":897,"type":898,"tags":1489,"lang":14,"slug":900,"first_publication_date":901,"last_publication_date":902,"uid":903,"data":1490,"link_type":24,"key":905,"isBroken":34},[],{"label":302},{"id":907,"type":908,"tags":1492,"lang":14,"slug":910,"first_publication_date":911,"last_publication_date":912,"uid":913,"data":1493,"link_type":24,"key":916,"isBroken":34},[],{"label":915},[1495],{"type":666,"text":1496,"spans":1497,"direction":676},"Golfo Aranci, Italy",[],[1499],{"type":666,"text":1500,"spans":1501,"direction":676},"7",[],[1503,1504,1507],{"value":933,"label":928},{"value":1505,"label":1506},"+73%","Booking engine bookings",{"value":1508,"label":934},"+27%",[1510,1530,1540,1554,1569,1625,1635,1655,1665,1695,1705],{"variation":32,"version":67,"items":1511,"primary":1512,"id":972,"slice_type":973,"slice_label":5},[],{"text":1513},[1514,1516,1519,1527],{"type":941,"text":942,"spans":1515,"direction":676},[],{"type":666,"text":1517,"spans":1518,"direction":676},"Albero Capovolto is a hospitality property set in the countryside between Porto Rotondo and Golfo Aranci.",[],{"type":666,"text":1520,"spans":1521,"direction":676},"It was founded thirteen years ago as a family-run bed and breakfast with five rooms and, over time, evolved into an adults-only boutique hotel with seven rooms, a pool, and a food-and-wine offering.",[1522,1525],{"start":1523,"end":1524,"type":956},128,136,{"start":1526,"end":1235,"type":956},137,{"type":666,"text":1528,"spans":1529,"direction":676},"Albero Capovolto mainly welcomes international guests, mostly couples who choose its intimate atmosphere to celebrate special occasions such as anniversaries and honeymoons.",[],{"variation":32,"version":67,"items":1531,"primary":1532,"id":984,"slice_type":985,"slice_label":5},[],{"title":1533,"description":1534},[],[1535],{"type":666,"text":1536,"spans":1537,"direction":676},"“From the opening until today, Albero Capovolto has changed a lot, and it has changed based on guest feedback. Over these thirteen years, we have always asked every single guest what they appreciated and what they felt was missing. That is how we understood what people were really looking for in a place like this.”",[1538],{"start":877,"end":1539,"type":879},316,{"variation":32,"version":67,"items":1541,"primary":1542,"id":1103,"slice_type":973,"slice_label":5},[],{"text":1543},[1544,1547,1549],{"type":666,"text":1545,"spans":1546,"direction":676},"This approach helped Albero Capovolto build a large base of loyal guests and attract a growing number of new customers, but it also increased the challenges tied to running the property on a daily basis.",[],{"type":941,"text":961,"spans":1548,"direction":676},[],{"type":666,"text":1550,"spans":1551,"direction":676},"As the number of services offered and the volume of demand grew, manual management became increasingly difficult to sustain.",[1552],{"start":1307,"end":1553,"type":956},124,{"variation":32,"version":67,"items":1555,"primary":1556,"id":1114,"slice_type":985,"slice_label":5},[],{"title":1557,"description":1558},[],[1559,1564],{"type":666,"text":1560,"spans":1561,"direction":676},"“I did everything by hand. I had one file for customer mailing lists, one where I tracked deposits, one where I noted who I had sent a quote to, and another where I wrote down every guest preference: which room they had stayed in, or whether they had asked for a particular kind of coffee.",[1562],{"start":877,"end":1563,"type":879},289,{"type":666,"text":1565,"spans":1566,"direction":676},"On top of that, I personally answered every phone call and message and opened and closed availability on the portals.\nI used to spend the whole day in front of the computer, and it was a job that kept me up at night because, naturally, I made mistakes: I had overbooking situations and even serious issues.”",[1567],{"start":877,"end":1568,"type":879},307,{"variation":32,"version":67,"items":1570,"primary":1571,"id":1331,"slice_type":973,"slice_label":5},[],{"text":1572},[1573,1576,1578,1590,1598,1602,1605,1610,1615,1620],{"type":666,"text":1574,"spans":1575,"direction":676},"Albero Capovolto therefore turned to Smartness to move beyond amateur-style management, reduce workload, and improve hotel performance.",[],{"type":941,"text":1007,"spans":1577,"direction":676},[],{"type":666,"text":1579,"spans":1580,"direction":676},"To bring more order to operations and strengthen the direct channel, Albero Capovolto adopted Smartpms, the all-in-one property management system that centralizes the property’s operational activities, and Smartcrs, the Central Reservation System dedicated to sales management.",[1581,1586,1587],{"start":1582,"end":1583,"type":672,"data":1584},94,102,{"id":88,"type":56,"tags":1585,"lang":14,"slug":90,"first_publication_date":91,"last_publication_date":92,"uid":93,"url":94,"link_type":24,"isBroken":34},[],{"start":1582,"end":1583,"type":956},{"start":1588,"end":1589,"type":956},206,214,{"type":666,"text":1591,"spans":1592,"direction":676},"Completing the project, Smartsite created a custom website for Albero Capovolto connected to the Booking Engine, allowing guests to check availability and book directly.",[1593,1597],{"start":1594,"end":1387,"type":672,"data":1595},24,{"id":169,"type":56,"tags":1596,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":24,"isBroken":34},[],{"start":1594,"end":1387,"type":956},{"type":666,"text":1599,"spans":1600,"direction":676},"The software that had the greatest impact on Albero Capovolto’s work was Smartcrs, which automated most of the tasks that had previously been done manually.",[1601],{"start":1123,"end":954,"type":956},{"type":666,"text":1603,"spans":1604,"direction":676},"Smartcrs enabled Albero Capovolto to:",[],{"type":994,"text":1606,"spans":1607,"direction":676},"have real-time visibility on available rooms and dates, avoiding the need to constantly check and reply to every inquiry just to confirm actual availability;",[1608],{"start":877,"end":1609,"type":956},54,{"type":994,"text":1611,"spans":1612,"direction":676},"manage negotiations in a more structured way by creating clickable web quotes with customizable expiry dates and automatic follow-ups, without having to note separately when to contact the guest again or reopen rooms;",[1613],{"start":877,"end":1614,"type":956},44,{"type":994,"text":1616,"spans":1617,"direction":676},"differentiate the strategy across channels, reserving more availability for the direct website and applying different prices or conditions compared with OTAs;",[1618],{"start":877,"end":1619,"type":956},42,{"type":994,"text":1621,"spans":1622,"direction":676},"centralize guest history in the CRM, collecting stays, communications, requests, and preferences in one easy-to-consult archive, especially useful for managing the many returning guests.",[1623],{"start":877,"end":1624,"type":956},35,{"variation":32,"version":67,"items":1626,"primary":1627,"id":1347,"slice_type":985,"slice_label":5},[],{"title":1628,"description":1629},[],[1630],{"type":666,"text":1631,"spans":1632,"direction":676},"“I had no doubts about choosing Smartness because, on top of having all the features I needed, the software was visually intuitive and fast. That day I went home and said: you have no idea, this is the best money I have spent in years.”",[1633],{"start":877,"end":1634,"type":879},236,{"variation":32,"version":67,"items":1636,"primary":1637,"id":1423,"slice_type":973,"slice_label":5},[],{"text":1638},[1639,1641,1646,1649,1652],{"type":941,"text":1055,"spans":1640,"direction":676},[],{"type":666,"text":1642,"spans":1643,"direction":676},"In one year with Smartness, Albero Capovolto recorded significant growth. The results show not only a 23% increase in revenue, but also a stronger ability to turn demand into direct bookings through a more organized sales process and a smoother guest relationship.",[1644],{"start":1583,"end":1645,"type":956},125,{"type":1061,"text":1647,"spans":1648,"direction":676},"Better guest relationship management",[],{"type":666,"text":1650,"spans":1651,"direction":676},"For Albero Capovolto, one of the most important advantages of Smartcrs is the ability to access a complete guest history.",[],{"type":666,"text":1653,"spans":1654,"direction":676},"Today, the team can quickly retrieve previous stays, communications, notes, and each guest’s preferences. This is especially important for a property with many repeat guests who expect attentive and personalized service.",[],{"variation":32,"version":67,"items":1656,"primary":1657,"id":1434,"slice_type":985,"slice_label":5},[],{"title":1658,"description":1659},[],[1660],{"type":666,"text":1661,"spans":1662,"direction":676},"“The most important part for me is the guest history and the possibility of having an archive that clearly keeps track of guests across seasons, years, rooms, what they ate, everything. It is extremely important.”",[1663],{"start":877,"end":1664,"type":879},213,{"variation":32,"version":67,"items":1666,"primary":1667,"id":1694,"slice_type":973,"slice_label":5},[],{"text":1668},[1669,1672,1675,1683,1688,1691],{"type":1061,"text":1670,"spans":1671,"direction":676},"Stronger direct channel, both online and offline",[],{"type":666,"text":1673,"spans":1674,"direction":676},"The introduction of Smartcrs and the booking engine made the booking journey simpler, faster, and less vulnerable to distraction errors or forgotten follow-ups.",[],{"type":666,"text":1676,"spans":1677,"direction":676},"In one year, revenue generated by the booking engine increased by 73%. Revenue from the traditional direct channel also grew, meaning bookings handled by phone and email, which rose by 27%.",[1678,1680],{"start":1019,"end":1679,"type":956},69,{"start":1681,"end":1682,"type":956},185,188,{"type":666,"text":1684,"spans":1685,"direction":676},"The result was a more effective sales process that contributed to revenue growth and to a 23% increase in overall average ADR.",[1686],{"start":1687,"end":1645,"type":956},90,{"type":1061,"text":1689,"spans":1690,"direction":676},"Lower workload and room to grow",[],{"type":666,"text":1692,"spans":1693,"direction":676},"With Smartcrs, the time spent manually managing inquiries, availability, offers, and bookings dropped dramatically.",[],"rich_text$054902df-43e9-40a0-8428-0c8cf3b2b1a7",{"variation":32,"version":67,"items":1696,"primary":1697,"id":1704,"slice_type":985,"slice_label":5},[],{"title":1698,"description":1699},[],[1700],{"type":666,"text":1701,"spans":1702,"direction":676},"“My work in front of the computer has not just been cut in half: today it is one tenth of what it used to be.”",[1703],{"start":877,"end":1390,"type":879},"card_highlight$fa539100-0f3e-4374-8ab5-d991b4a292d3",{"variation":32,"version":67,"items":1706,"primary":1707,"id":1715,"slice_type":973,"slice_label":5},[],{"text":1708},[1709],{"type":666,"text":1710,"spans":1711,"direction":676},"This lighter workload allowed the owner to devote more time to developing the offer and improving the guest experience. Since the start of the collaboration, Albero Capovolto has expanded the services it offers and increased the size of the team without increasing management complexity at the same pace.",[1712],{"start":1713,"end":1714,"type":956},179,245,"rich_text$0b877543-3027-4a6e-8718-428794ca81fe","Smartness reviews: Albero Capovolto (Golfo Aranci, Italy) - Case study | Smartness","Read the case study of Albero Capovolto (Golfo Aranci, Italy) and discover their experience with Smartness.",{"dimensions":1719,"alt":1472,"copyright":5,"url":1720,"id":1483,"edit":1721},{"width":1119,"height":1120},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002Fk0A2zFTw5fUXJMma_AlberoCapovolto2.png?auto=format,compress&rect=0,73,1024,538&w=2400&h=1260",{"x":877,"y":1123,"zoom":887,"background":888},[1723],{"variation":32,"version":67,"items":1724,"primary":1725,"id":1139,"slice_type":1140,"slice_label":5},[],{"icon":5,"title":1726,"description":1729,"link":1732},[1727],{"type":666,"text":1130,"spans":1728,"direction":676},[],[1730],{"type":666,"text":1134,"spans":1731,"direction":676},[],{"id":641,"type":56,"tags":1733,"lang":14,"slug":643,"first_publication_date":644,"last_publication_date":645,"uid":646,"url":647,"link_type":24,"key":1138,"isBroken":34,"text":649},[],[],"3f9f504","All Rights Reserved",1785135739415]