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Dennoch haben sich im Markt bestimmte Modelle etabliert, die Gästen und Hoteliers als Orientierung dienen.",[],{"type":927,"text":1165,"spans":1166,"direction":937},"Die flexible Rate (Kostenfreie Stornierung / 24-Stunden-Regel)\nDies ist ein sehr verbreitetes Modell, insbesondere bei großen Hotelketten und Stadthotels. Gäste können hier oft bis 24 oder 48 Stunden vor Anreise kostenfrei stornieren. Erfolgt die Stornierung rechtzeitig, erhalten Gäste in der Regel eine volle Rückerstattung oder die Kreditkarte wird gar nicht erst belastet.\nDiese Flexibilität kann die Buchungsentscheidung erleichtern. Für das Hotel kann sie jedoch mehr Unsicherheit bedeuten. Um dieses Risiko auszugleichen, ist der Preis für diese Rate häufig höher angesetzt.",[1167],{"start":1168,"end":1169,"type":1170},0,62,"strong",{"type":927,"text":1172,"spans":1173,"direction":937},"Die nicht erstattbare Rate (Non-Refundable Rate)\nBei diesem Modell zahlt der Gast den vollen Preis oder eine Anzahlung sofort bei der Buchung. Im Gegenzug erhält er meist einen Preisvorteil auf den Zimmerpreis. Eine kostenfreie Stornierung ist hier ausgeschlossen; bei Absage behält das Hotel den Betrag üblicherweise als Stornogebühr ein.\nDiese Option kann Ihnen als Gastgeber mehr Planungssicherheit und früheren Cashflow ermöglichen. Sie wird häufig von preissensiblen Gästen gewählt, die ihre Reise frühzeitig fest planen.",[1174],{"start":1168,"end":1175,"type":1170},48,{"type":927,"text":1177,"spans":1178,"direction":937},"Die gestaffelte Rate (Teilerstattung)\nHierbei handelt es sich um einen Mittelweg, der oft in der Ferienhotellerie oder bei kleineren, unabhängigen Unterkünften zu finden ist.\nEin typisches Beispiel dafür sieht so aus:",[1179],{"start":1168,"end":1180,"type":1170},37,{"type":1182,"text":1183,"spans":1184,"direction":937},"list-item","Bis 14 Tage vor Anreise: kostenfrei",[1185],{"start":1168,"end":1186,"type":1170},24,{"type":1182,"text":1188,"spans":1189,"direction":937},"13 bis 7 Tage vor Anreise: 50 % des Preises werden als Gebühr fällig",[1190],{"start":1168,"end":1191,"type":1170},26,{"type":1182,"text":1193,"spans":1194,"direction":937},"Ab 7 Tagen vor Anreise: 100 % des Preises werden fällig",[1195],{"start":1168,"end":1196,"type":1170},23,{"type":927,"text":1198,"spans":1199,"direction":937},"Dieses Modell kann Unterkünfte mit längerer Aufenthaltsdauer unterstützen, bei denen eine kurzfristige Wiedervermietung tendenziell schwieriger ist.",[],{"type":1143,"text":1201,"spans":1202,"direction":937},"Wie formulieren Sie klare Stornierungsbedingungen?",[],{"type":927,"text":1204,"spans":1205,"direction":937},"Viele unabhängige Hoteliers stehen vor der Herausforderung, rechtssichere und verständliche Texte für ihre Richtlinien zu erstellen. Unklare Formulierungen können zu Rückfragen an der Rezeption oder zu Chargebacks (Rückbuchungen) durch Kreditkartenanbieter führen.",[],{"type":927,"text":1207,"spans":1208,"direction":937},"Eine gute Richtlinie beantwortet drei Fragen:",[],{"type":1210,"text":1211,"spans":1212,"direction":937},"o-list-item","Bis wann: Datum und Uhrzeit, bis zu denen eine Stornierung kostenfrei möglich ist",[1213],{"start":1168,"end":1214,"type":1170},9,{"type":1210,"text":1216,"spans":1217,"direction":937},"Wie hoch: die Gebühr nach Ablauf der Frist (Prozentsatz oder fester Betrag)",[1218],{"start":1168,"end":1214,"type":1170},{"type":1210,"text":1220,"spans":1221,"direction":937},"No-Show: was bei Nichterscheinen gilt",[1222],{"start":1168,"end":1223,"type":1170},8,{"type":927,"text":1225,"spans":1226,"direction":937},"Hier sind zwei Musterformulierungen, die Sie als Vorlage anpassen können:",[],{"type":927,"text":1228,"spans":1229,"direction":937},"Muster für flexible Bedingungen:",[1230],{"start":1168,"end":1231,"type":1170},32,{"type":927,"text":1233,"spans":1234,"direction":937},"„Sie können Ihre Buchung bis 24 Stunden vor dem Anreisedatum (Ortszeit Hotel) kostenfrei stornieren. Bei einer späteren Stornierung oder bei Nichterscheinen berechnen wir 100 % der Kosten für die erste Nacht. Eine Vorauszahlung ist nicht erforderlich.“",[],{"type":927,"text":1236,"spans":1237,"direction":937},"Muster für nicht erstattbare Bedingungen:",[1238],{"start":1168,"end":1239,"type":1170},41,{"type":927,"text":1241,"spans":1242,"direction":937},"„Diese Buchung ist nicht erstattungsfähig. Der Gesamtbetrag des Aufenthalts wird zum Zeitpunkt der Buchung fällig. Im Falle einer Stornierung, Änderung oder bei Nichterscheinen erfolgt keine Rückerstattung des gezahlten Betrags.“",[],{"type":927,"text":1244,"spans":1245,"direction":937},"Achten Sie darauf, diese Texte nicht nur in den AGB zu platzieren, sondern auch im Buchungsprozess und in der Bestätigungs-E-Mail gut sichtbar anzuzeigen.",[],{"type":1143,"text":1247,"spans":1248,"direction":937},"Wie berechnet man die Stornierungsrate?",[],{"type":927,"text":1250,"spans":1251,"direction":937},"Um zu bewerten, wie sich Ihre Stornierungsbedingungen im Alltag auswirken, ist eine Kennzahl besonders hilfreich: die Stornierungsrate (Cancellation Rate). Sie zeigt, welcher Anteil Ihrer eingegangenen Buchungen wieder abgesagt wird.",[],{"type":927,"text":1253,"spans":1254,"direction":937},"Die Formel lautet:",[],{"type":927,"text":1256,"spans":1257,"direction":937},"Stornierungsrate = (Anzahl der stornierten Buchungen ÷ Gesamtzahl der eingegangenen Buchungen) × 100",[1258],{"start":1168,"end":1259,"type":1170},100,{"type":927,"text":1261,"spans":1262,"direction":937},"Beispiel:\nAngenommen, Sie haben in einem Monat insgesamt 200 Buchungen erhalten. Davon wurden 40 Buchungen vor der Anreise wieder storniert.",[1263],{"start":1168,"end":1214,"type":1170},{"type":927,"text":1265,"spans":1266,"direction":937},"Die Berechnung sieht wie folgt aus:\n(40 ÷ 200) × 100 = 20 %",[1267],{"start":1268,"end":1269,"type":1170},36,59,{"type":927,"text":1271,"spans":1272,"direction":937},"Das bedeutet, dass 20 % Ihrer Buchungen nicht realisiert wurden.\nEin sehr hoher Wert kann darauf hindeuten, dass Bedingungen sehr flexibel sind oder dass Gäste die Unterkunft eher als „Platzhalter“ nutzen. Ein sehr niedriger Wert kann umgekehrt bedeuten, dass Bedingungen sehr streng sind und manche Gäste deshalb nicht buchen.",[],{"type":1143,"text":1274,"spans":1275,"direction":937},"Wie hängen Stornierungsbedingungen mit anderen Hotel-KPIs zusammen?",[],{"type":927,"text":1277,"spans":1278,"direction":937},"Die Wahl Ihrer Stornierungsrichtlinien steht nicht isoliert da. Sie kann andere Kennzahlen Ihres Hotelbetriebs beeinflussen und wird gleichzeitig von diesen Rahmenbedingungen geprägt.",[],{"type":927,"text":1280,"spans":1281,"direction":937},"Bezug zur ADR (Average Daily Rate)\nEs besteht häufig ein Zusammenhang zwischen der Strenge der Bedingungen und dem Preis. Nicht erstattbare Raten werden oft mit einem Rabatt angeboten, der grob im Bereich von 10 % bis 20 % im Vergleich zur flexiblen Rate liegen kann.\nWenn Sie den Anteil an nicht erstattbaren Buchungen erhöhen, kann sich die durchschnittliche Tagesrate (ADR) entsprechend verschieben. Umgekehrt kann ein hoher Anteil flexibler Buchungen eine höhere ADR begünstigen, bringt aber tendenziell mehr Unsicherheit durch kurzfristige Absagen mit sich.",[1282,1284],{"start":1168,"end":1283,"type":1170},34,{"start":1285,"end":1286,"type":933,"data":1287},343,376,{"id":1288,"type":1098,"tags":1289,"lang":14,"slug":1290,"first_publication_date":1101,"last_publication_date":1291,"uid":1292,"url":1293,"link_type":24,"isBroken":34},"aNq8cxAAACMA8XN7",[],"warum-ist-die-average-daily-rate-wichtig-fur-hotels","2026-03-06T16:00:00+0000","adr-durchschnittliche-tagesrate","/de/glossar/adr-durchschnittliche-tagesrate",{"type":927,"text":1295,"spans":1296,"direction":937},"Bezug zum Buchungsvorlauf (Lead Time)\nDer Buchungsvorlauf beschreibt, wie viele Tage im Voraus Gäste buchen. Bei langen Vorlaufzeiten (z. B. Sommerurlaub, der im Januar gebucht wird) ist die Wahrscheinlichkeit einer Stornierung tendenziell höher, da in der Zwischenzeit mehr Unvorhergesehenes passieren kann.\nDaher werden strengere Stornierungsbedingungen häufig bei Buchungen mit längerer Vorlaufzeit eingesetzt, um mehr Verbindlichkeit zu schaffen. Bei sehr kurzfristigen Buchungen (Last Minute) spielen Stornierungsfristen oft eine kleinere Rolle, weil der Zeitraum zwischen Buchung und Anreise gering ist.",[1297,1298],{"start":1168,"end":1180,"type":1170},{"start":1299,"end":1300,"type":933,"data":1301},42,57,{"id":1302,"type":1098,"tags":1303,"lang":14,"slug":1304,"first_publication_date":1101,"last_publication_date":1102,"uid":1305,"url":1306,"link_type":24,"isBroken":34},"aOABohAAACAAMhL0",[],"warum-ist-das-buchungsfenster-wichtig-fur-hotels","booking-window-buchungsfenster","/de/glossar/booking-window-buchungsfenster",{"type":927,"text":1308,"spans":1309,"direction":937},"Bezug zum RevPAR (Revenue per Available Room)\nRichtlinien können sich mittelbar auf den RevPAR auswirken, weil sie Einfluss auf Auslastung, Preisniveau und Buchungsbereitschaft haben können. Eine sehr lockere Politik kann zu mehr kurzfristigen Stornierungen führen, die sich nicht immer schnell ersetzen lassen. Eine sehr strikte Politik kann wiederum die Buchungsentscheidung einzelner Gäste erschweren. In der Praxis geht es häufig darum, Bedingungen so zu justieren, dass sie zur eigenen Nachfrage- und Vertriebsstruktur passen.",[1310,1312],{"start":1168,"end":1311,"type":1170},45,{"start":1313,"end":1314,"type":933,"data":1315},88,94,{"id":1316,"type":1098,"tags":1317,"lang":14,"slug":1318,"first_publication_date":1101,"last_publication_date":1291,"uid":1319,"url":1320,"link_type":24,"isBroken":34},"aN_7ShAAACAAMgfq",[],"warum-ist-der-revpar-wichtig-fur-hotels","revpar-umsatz-pro-verfuegbarem-zimmer","/de/glossar/revpar-umsatz-pro-verfuegbarem-zimmer",{"type":1143,"text":1322,"spans":1323,"direction":937},"Welche Faktoren beeinflussen die Wahl der Stornierungsbedingungen?",[],{"type":927,"text":1325,"spans":1326,"direction":937},"Die Entscheidung, ob Sie Gästen eine kostenfreie Stornierung bis 18:00 Uhr am Anreisetag oder gar keine Erstattung anbieten, hängt von verschiedenen operativen und marktbedingten Faktoren ab.",[],{"type":1182,"text":1328,"spans":1329,"direction":937},"Saisonalität und Nachfrage: In Zeiten hoher Nachfrage (Hochsaison, Messen, Events) sind strengere Bedingungen häufiger durchsetzbar. In der Nebensaison können flexible Bedingungen helfen, zögerliche Gäste besser abzuholen.",[1330],{"start":1168,"end":1331,"type":1170},27,{"type":1182,"text":1333,"spans":1334,"direction":937},"Art der Unterkunft und Lage: Ferienwohnungen und Resorts haben oft längere Aufenthalte und werden früher gebucht. Hier sind längere Fristen (z. B. mehrere Wochen vor Anreise) häufig anzutreffen. Stadthotels leben eher von Kurzaufenthalten und arbeiten deshalb oft flexibler.",[1335],{"start":1168,"end":1336,"type":1170},28,{"type":1182,"text":1338,"spans":1339,"direction":937},"Gästesegment: Geschäftsreisende benötigen oft mehr Flexibilität, weil Termine ausfallen können, und akzeptieren dafür in vielen Fällen höhere Preise. Freizeitreisende, die stark auf den Preis achten, wählen dagegen häufiger strengere Bedingungen, wenn dafür ein günstigerer Tarif angeboten wird.",[1340],{"start":1168,"end":1341,"type":1170},13,{"type":1182,"text":1343,"spans":1344,"direction":937},"Buchungskanal: Auf Ihrer eigenen Website können Sie andere Bedingungen anbieten als auf OTAs. Viele Hoteliers nutzen dies, um Direktbuchungen mit zusätzlichen Argumenten attraktiver zu machen (z. B. längere kostenfreie Stornofristen bei Direktbuchung).",[1345,1346],{"start":1168,"end":931,"type":1170},{"start":1347,"end":1348,"type":933,"data":1349},126,191,{"id":1350,"type":707,"tags":1351,"lang":14,"slug":1352,"first_publication_date":1353,"last_publication_date":1354,"uid":1355,"url":1356,"link_type":24,"isBroken":34},"Z7c5kxAAACIAYcGy",[],"wie-sie-unabhangiger-von-otas-werden-4-grundlegende-strategien","2025-02-20T14:22:34+0000","2025-11-17T14:39:44+0000","4-basis-strategien-disintermediation-ota-hotel","/de/blog/4-basis-strategien-disintermediation-ota-hotel",{"type":1182,"text":1358,"spans":1359,"direction":937},"Wettbewerbsumfeld: Wenn vergleichbare Hotels in Ihrer Umgebung kostenfreie Stornierung bis 24 Stunden vor Anreise anbieten, kann eine deutlich strengere Regelung erklärungsbedürftig sein und sich auf die Wettbewerbsfähigkeit auswirken.",[1360],{"start":1168,"end":1361,"type":1170},18,{"type":1143,"text":1363,"spans":1364,"direction":937},"5 Strategien, um Stornierungsbedingungen im Hotel zu optimieren",[],{"type":927,"text":1366,"spans":1367,"direction":937},"Viele Gastgeber betrachten Stornierungsbedingungen als rein rechtliche Absicherung. In der Praxis sind sie häufig auch ein Steuerungselement, um Verbindlichkeit zu erhöhen und Abläufe planbarer zu machen. Stornierungen gehören zum Geschäft dazu – entscheidend ist, dass Sie ihre Auswirkungen im Betrieb begrenzen und dabei für Gäste buchbar bleiben.",[],{"type":927,"text":1369,"spans":1370,"direction":937},"Eine passende Stornierungsstrategie kann sich an Nachfrage, Gästebedürfnissen und internen Prozessen orientieren. Die folgenden Ansätze können dabei helfen, Regeln praxistauglich zu gestalten.",[],{"type":1372,"text":1373,"spans":1374,"direction":937},"heading3","1. Ratenmodelle mischen (BAR und Non-Refundable)",[],{"type":927,"text":1376,"spans":1377,"direction":937},"Anstatt sich für eine einzige Richtlinie zu entscheiden, können Sie dem Gast eine Wahl anbieten. In vielen Fällen bietet es sich an, mindestens zwei Preisoptionen zu führen: eine flexible Rate (Best Available Rate) und eine günstigere, nicht erstattbare Rate.\nDas kann einen psychologischen Vorteil haben: Der Gast entscheidet selbst, ob er das Risiko einer Stornierung tragen möchte (und dafür spart) oder ob er für Flexibilität bezahlt. So lassen sich unterschiedliche Präferenzen abdecken. Ein Revenue-Management-System kann dabei unterstützen, Preisabstände und Bedingungen konsistent zu gestalten.",[1378],{"start":1379,"end":1380,"type":933,"data":1381},497,522,{"id":1382,"type":707,"tags":1383,"lang":14,"slug":1384,"first_publication_date":1385,"last_publication_date":1386,"uid":1387,"url":1388,"link_type":24,"isBroken":34},"Z6zWbhIAACUARsIX",[],"7-gute-grunde-warum-sie-revenue-management-software-nutzen-sollten","2025-02-12T17:12:37+0000","2026-01-08T13:52:04+0000","warum-revenue-management-software-nutzen","/de/blog/warum-revenue-management-software-nutzen",{"type":1372,"text":1390,"spans":1391,"direction":937},"2. Automatisierte Kommunikation vor der Anreise nutzen",[],{"type":927,"text":1393,"spans":1394,"direction":937},"Ein Teil der Stornierungen – und vor allem No-Shows (Nichterscheinen) – hängt mit Unklarheiten, fehlender Verbindlichkeit oder schlichtem Vergessen zusammen. Eine automatisierte Nachricht per E-Mail oder WhatsApp wenige Tage vor der Anreise kann hier unterstützend wirken.\nSie können beispielsweise nach der Ankunftszeit fragen oder ein Upgrade anbieten. Sobald ein Gast reagiert und in Interaktion tritt, steigt oft die Verbindlichkeit der Reiseplanung. Systeme wie Smartconnect oder Smartchat können solche Nachrichten automatisiert versenden, sodass Ihr Team entlastet wird.",[1395],{"start":1396,"end":1397,"type":933,"data":1398},158,272,{"link_type":216,"url":1399,"target":219},"https://www.smartness.com/de/guest-messaging",{"type":1372,"text":1401,"spans":1402,"direction":937},"3. Vorteile für Direktbucher schaffen",[],{"type":927,"text":1404,"spans":1405,"direction":937},"Sie können Stornierungsbedingungen nutzen, um Direktbuchungen attraktiver zu machen. Ein häufig genutzter Ansatz ist es, auf der eigenen Website bessere Konditionen anzubieten als auf Booking.com oder Expedia.\nWenn die Stornierungsfrist auf den Portalen bei 7 Tagen liegt, können Sie Direktbuchern beispielsweise 3 Tage anbieten. Dieses Argument kann für manche Gäste relevanter sein als ein kleiner Preisnachlass und stärkt Ihre Position gegenüber Vermittlern.",[],{"type":1372,"text":1407,"spans":1408,"direction":937},"4. Staffelung nach Saisonalität und Vorlaufzeit",[],{"type":927,"text":1410,"spans":1411,"direction":937},"Starre Regeln für das ganze Jahr passen nicht immer zu schwankender Nachfrage. Es kann sinnvoll sein, Bedingungen saisonal anzupassen. Für Silvester oder Messezeiten werden häufig striktere Regeln genutzt, weil sich Zimmer oft leichter wiederverkaufen lassen.\nIn nachfrageschwächeren Phasen kann mehr Flexibilität helfen, Hemmschwellen zu senken. Auch die Vorlaufzeit kann eine Rolle spielen: Bei Buchungen weit in der Zukunft können Anzahlungen Verbindlichkeit erhöhen, während Last-Minute-Buchungen oft mit klaren, einfachen Bedingungen arbeiten.",[],{"type":1372,"text":1413,"spans":1414,"direction":937},"5. Sofortige Wiedervermarktung durch Technologie sicherstellen",[],{"type":927,"text":1416,"spans":1417,"direction":937},"Eine praktische Herausforderung bei Stornierungen ist nicht nur die Absage selbst, sondern die Zeit, in der das Zimmer im System blockiert bleibt. Wenn eine Stornierung manuell bearbeitet werden muss, kann es dauern, bis das Zimmer wieder online verfügbar ist.\nEin integriertes PMS mit Channel Manager kann dazu beitragen, dass ein storniertes Zimmer sehr schnell auf allen Kanälen wieder buchbar ist. Gerade in nachfragestarken Zeiten erhöht das die Chance, kurzfristig wieder Sichtbarkeit und Buchbarkeit herzustellen.",[],"rich_text$8f7a4eae-fc84-4758-848d-ee956022bb57","rich_text","Stornierungsbedingungen Hotel: Muster, Berechnung & 5 Strategien | Glossar","Stornierungsbedingungen regeln, bis wann Gäste kostenfrei stornieren können und welche Gebühren danach anfallen. Sehen Sie Beispiele für Ihr Hotel.",{},{"prev":1424,"next":1428},{"title":1425,"link":1426},"Stammgast",{"to":1427},"/de/glossar/stammgast",{"title":1429,"link":1430},"Unconstrained Demand (unbeschränkte Nachfrage)",{"to":1431},"/de/glossar/unconstrained-demand",1776930518067]