[{"data":1,"prerenderedAt":1165},["ShallowReactive",2],{"layout-default-de-fallback":3,"header-Z9bSFREAACAAmDLH":44,"footer-Z9bRwxEAACEAmDI0":633,"glossary-lifetime-value-ltv-de":820,"glossary-surround-lifetime-value-ltv-category-abc-hotellerie-de":1156},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":13,"lang":14,"alternate_languages":15,"data":22},"Z9rcBBAAACIA1kAJ",null,"website_layout","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agVzABIAACMAFhL1&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9rcBBAAACIA1kAJ%22%29+%5D%5D",[],"2025-03-19T15:00:21+0000","2025-06-10T09:03:34+0000",[12],"website-layout",[],"de",[16,19],{"id":17,"type":6,"lang":18},"Z9rb5hAAACAA1j_R","en",{"id":20,"type":6,"lang":21},"Z9rcEBAAACIA1kAo","it",{"banner":23,"header":25,"footer":35},{"link_type":24},"Document",{"id":26,"type":27,"tags":28,"lang":14,"slug":29,"first_publication_date":30,"last_publication_date":31,"uid":32,"link_type":24,"key":33,"isBroken":34},"Z9bSFREAACAAmDLH","header",[],"produkte","2025-03-16T13:28:55+0000","2026-03-20T09:19:34+0000","default","8cc445fa-6fbf-41c8-8a05-554ccfb61c76",false,{"id":36,"type":37,"tags":38,"lang":14,"slug":39,"first_publication_date":40,"last_publication_date":41,"uid":42,"link_type":24,"key":43,"isBroken":34},"Z9bRwxEAACEAmDI0","footer",[],"kundensupport39-0461-156-0049","2025-03-16T13:27:33+0000","2026-04-27T16:07:50+0000","default1","882c4704-a01f-4f24-a240-689812050c28",{"id":26,"uid":32,"url":5,"type":27,"href":45,"tags":46,"first_publication_date":30,"last_publication_date":31,"slugs":47,"linked_documents":48,"lang":14,"alternate_languages":49,"data":54},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agVzABIAACMAFhL1&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9bSFREAACAAmDLH%22%29+%5D%5D",[],[29],[],[50,52],{"id":51,"type":27,"lang":21,"uid":32},"Z8bH5RAAACAAKWVQ",{"id":53,"type":27,"lang":18,"uid":32},"Z7by9xAAACMAYTqA",{"link":55,"slices1":65,"slices":592,"slices_shared":616},{"id":56,"type":57,"tags":58,"lang":14,"slug":59,"first_publication_date":60,"last_publication_date":61,"uid":62,"url":63,"link_type":24,"key":64,"isBroken":34},"Z9bScBEAACAAmDNV","page",[],"von-dynamic-pricing-bis-marketing-mehr-umsatz-dank-ki","2025-03-16T13:30:26+0000","2026-04-29T08:13:49+0000","homepage","/de","3c2f7156-6ddd-4b30-a281-e96dda4e3639",[66,257,397,411,424],{"variation":67,"version":68,"items":69,"primary":70,"id":255,"slice_type":256,"slice_label":5},"trigger","initial",[],{"label":71,"content":72},"Produkte",{"id":73,"type":74,"tags":75,"lang":14,"slug":76,"first_publication_date":77,"last_publication_date":78,"uid":79,"data":80,"link_type":24,"key":254,"isBroken":34},"Z9bR5xEAACAAmDJz","navigation_menu_content",[],"operations","2025-03-16T13:28:09+0000","2026-04-27T17:07:48+0000","navigation-menu-content-1",{"slices":81,"footer_slices":228},[82,117,148,197],{"variation":32,"version":68,"items":83,"primary":84,"id":115,"slice_type":116,"slice_label":5},[],{"label":85,"badge":5,"links":86},"Operations",[87,102],{"link":88,"icon":98,"description":99,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":89,"type":57,"tags":90,"lang":14,"slug":91,"first_publication_date":92,"last_publication_date":93,"uid":94,"url":95,"link_type":24,"key":96,"isBroken":34,"text":97},"aM0X8hIAACMAJ6lm",[],"die-all-in-one-software-entwickelt-fur-mehr-buchungen","2025-10-01T12:41:51+0000","2025-12-22T10:06:28+0000","property-management-system","/de/property-management-system","c4469ff2-4271-4301-9d59-1f015a198a6b","Smartpms","ph:gear","Ein PMS, das Ihren Umsatz steigert","soft","sky",{"link":103,"icon":5,"description":5,"badge_label":112,"badge_variant":113,"badge_color":114},{"id":104,"type":57,"tags":105,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":110,"isBroken":34,"text":111},"aet93RIAACQA741I",[],"software-und-services-fur-wachsende-unterkunfte","2026-04-27T07:48:15+0000","smartness-produkte","/de/smartness-produkte","ac9e8ba6-24c0-4703-8634-56b902809e91","Alle Produkte","+4","solid","petrol-blue","navigation_menu_content_vertical_navigation$ba3e82e6-e06f-4749-aee8-e66ff6c56491","navigation_menu_content_vertical_navigation",{"variation":32,"version":68,"items":118,"primary":119,"id":147,"slice_type":116,"slice_label":5},[],{"label":120,"badge":5,"links":121},"Revenue & Zahlungen",[122,135],{"link":123,"icon":133,"description":134,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":124,"type":57,"tags":125,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":131,"isBroken":34,"text":132},"aV9_1RIAACUAMm1h",[],"dynamische-preise-die-fur-sie-funktionieren","2026-01-08T11:37:23+0000","2026-03-27T11:11:08+0000","preisoptimierung-software","/de/preisoptimierung-software","07916959-31f6-4622-8e7e-f751cfed64a0","Smartpricing","ph:calendar-dots","KI-optimiertes Dynamic Pricing",{"link":136,"icon":145,"description":146,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":137,"type":57,"tags":138,"lang":14,"slug":139,"first_publication_date":92,"last_publication_date":140,"uid":141,"url":142,"link_type":24,"key":143,"isBroken":34,"text":144},"aM1n3xIAACIAKDpv",[],"einfache-und-sichere-zahlungen-ohne-versteckte-kosten","2026-01-12T10:05:00+0000","zahlungssystem","/de/zahlungssystem","228d8cf6-8083-41e0-9c1e-d751aade3a96","Smartpay","ph:cash-register","Automatisiere Online-Zahlungen","navigation_menu_content_vertical_navigation$95a2db3f-67ca-4753-ab75-662496a4ab78",{"variation":32,"version":68,"items":149,"primary":150,"id":196,"slice_type":116,"slice_label":5},[],{"label":151,"badge":5,"links":152},"Marketing & Vertrieb",[153,166,179,191],{"link":154,"icon":164,"description":165,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":155,"type":57,"tags":156,"lang":14,"slug":157,"first_publication_date":158,"last_publication_date":159,"uid":160,"url":161,"link_type":24,"key":162,"isBroken":34,"text":163},"acKzSxEAACEAUtR2",[],"holen-sie-mehr-gaste-direkt-auf-ihre-website","2026-03-31T07:02:00+0000","2026-04-01T15:23:24+0000","ad-kampagnen","/de/ad-kampagnen","c91707ba-16ae-4b29-9859-b31cef6da8a1","Smartads","ph-ranking","Ad-Kampagnen für Direktbuchungen",{"link":167,"icon":177,"description":178,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":168,"type":57,"tags":169,"lang":14,"slug":170,"first_publication_date":171,"last_publication_date":172,"uid":173,"url":174,"link_type":24,"key":175,"isBroken":34,"text":176},"aTF5QRIAACUAdTPS",[],"eine-hotelwebsite-die-klicks-in-buchungen-wandelt","2025-12-05T09:39:18+0000","2026-04-27T07:18:45+0000","hotel-website-builder","/de/hotel-website-builder","ad67a493-0f06-44a9-93b2-dc1ff31fbd6d","Smartsite","ph:devices","Professionelle Website für Ihr Haus",{"link":180,"icon":189,"description":190,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":181,"type":57,"tags":182,"lang":14,"slug":183,"first_publication_date":184,"last_publication_date":128,"uid":185,"url":186,"link_type":24,"key":187,"isBroken":34,"text":188},"aRRm8BEAACIAfbZQ",[],"bewertungen-sind-ihr-motor-fur-mehr-direktbuchungen","2025-11-13T13:00:56+0000","reputation-management-software","/de/reputation-management-software","e65d6aa0-8d02-4916-a0f6-a42da59ef7d5","Smartreputation by Revyoos","ph:list-star","Bewertungen automatisch verwalten",{"link":192,"icon":5,"description":5,"badge_label":195,"badge_variant":113,"badge_color":114},{"id":104,"type":57,"tags":193,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":194,"isBroken":34,"text":111},[],"39938e8b-ed6e-4c7d-84f1-158b0fa8001e","+2","navigation_menu_content_vertical_navigation$81f789a3-c24f-411d-b181-ec3c2b7df0bb",{"variation":32,"version":68,"items":198,"primary":199,"id":227,"slice_type":116,"slice_label":5},[],{"label":200,"badge":5,"links":201},"Guest Experience",[202,215],{"link":203,"icon":213,"description":214,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":204,"type":57,"tags":205,"lang":14,"slug":206,"first_publication_date":207,"last_publication_date":208,"uid":209,"url":210,"link_type":24,"key":211,"isBroken":34,"text":212},"aEp3gxIAACAAGUPM",[],"die-ki-die-fur-ihre-gaste-da-ist--247","2025-06-12T08:27:16+0000","2026-02-26T17:03:05+0000","guest-messaging","/de/guest-messaging","e903cc32-fd38-4c98-929c-335aa7c5e40e","Smartchat","ph:chat-circle-dots","KI-Chatbot für Gästekommunikation",{"link":216,"icon":225,"description":226,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":217,"type":57,"tags":218,"lang":14,"slug":219,"first_publication_date":220,"last_publication_date":128,"uid":221,"url":222,"link_type":24,"key":223,"isBroken":34,"text":224},"aV-5ORIAACUAMurd",[],"kommunikation-automatisieren--ciao-otas","2026-01-08T14:04:50+0000","hotel-crm","/de/hotel-crm","2276266f-ab4a-4fdc-acac-6b6251c5a721","Smartconnect","ph:arrows-counter-clockwise","Kommunikation und Marketing automatisieren","navigation_menu_content_vertical_navigation$a8bccccc-722a-490b-bbb8-4a04187e0bfb",[229],{"variation":32,"version":68,"items":230,"primary":231,"id":252,"slice_type":253,"slice_label":5},[],{"cards":232},[233,240],{"title":234,"description":235,"link":236,"background_tone":239},"Alle Smartness Produkte","Entdecken Sie alle Produkte der Plattform",{"id":104,"type":57,"tags":237,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":238,"isBroken":34},[],"f7bdae0e-a80f-4028-8307-7a47cb116efe","white",{"title":241,"description":242,"link":243,"background_tone":251},"Erfolgsbasiertes Modell","Mit Smartresults zahlen Sie nach Ergebnis",{"id":244,"type":57,"tags":245,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":250,"isBroken":34},"aeiX_xIAACMA6zK-",[],"weniger-risiko-sie-zahlen-fur-ergebnisse","2026-05-06T15:26:10+0000","hotel-revenue-auf-erfolgsbasis","/de/hotel-revenue-auf-erfolgsbasis","9434bd54-6084-435b-bac5-2d0ed8dcd783","warm-grey","navigation_menu_content_callout_cards$a816fba5-ded9-4acc-959c-1d15e3043bbc","navigation_menu_content_callout_cards","643d42b8-ddbc-44f3-977d-2e5a671378fb","navigation_menu_item$0ca6fc6e-3d65-47bf-9511-49d1fbe3a6a1","navigation_menu_item",{"variation":67,"version":68,"items":258,"primary":259,"id":396,"slice_type":256,"slice_label":5},[],{"label":260,"content":261},"Lösungen",{"id":262,"type":74,"tags":263,"lang":14,"slug":264,"first_publication_date":265,"last_publication_date":266,"uid":267,"data":268,"link_type":24,"key":395,"isBroken":34},"Z9bR2hEAACAAmDJc",[],"unterkunftstyp","2025-03-16T13:27:57+0000","2026-04-27T17:03:05+0000","navigation-menu-content-2",{"slices":269},[270,316,377],{"variation":271,"version":68,"items":272,"primary":273,"id":314,"slice_type":315,"slice_label":5},"verticalNavigation",[],{"label":274,"badge":5,"links":275},"Unterkunftstyp",[276,289,301],{"link":277,"icon":287,"description":288,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":278,"type":57,"tags":279,"lang":14,"slug":280,"first_publication_date":281,"last_publication_date":282,"uid":283,"url":284,"link_type":24,"key":285,"isBroken":34,"text":286},"Z9bVhBEAACAAmDhw",[],"maximieren-sie-den-ertrag-ihrer-ferienvermietung","2025-03-16T13:43:35+0000","2026-03-27T11:11:10+0000","ferienwohnung-management-software","/de/ferienwohnung-management-software","dd98e157-28b1-426f-8029-20fc2b0fb460","Apartments, Ferienhäuser und Gästehäuser","ph:house-line","Mehr aus der Ferienvermietungen herausholen",{"link":290,"icon":299,"description":300,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":291,"type":57,"tags":292,"lang":14,"slug":293,"first_publication_date":294,"last_publication_date":282,"uid":295,"url":296,"link_type":24,"key":297,"isBroken":34,"text":298},"Z9bVkhEAACAAmDiH",[],"bb-fuhren-trauen-sie-sich-mehr","2025-03-16T13:43:48+0000","bed-and-breakfast-software","/de/bed-and-breakfast-software","016614a6-9795-4b99-90a1-e59d38298c38","B&B und Pensionen","ph:bed","Optimales Management für kleine Unterkünfte",{"link":302,"icon":312,"description":313,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":303,"type":57,"tags":304,"lang":14,"slug":305,"first_publication_date":306,"last_publication_date":307,"uid":308,"url":309,"link_type":24,"key":310,"isBroken":34,"text":311},"Z9bVqREAAB8AmDiq",[],"ubernehmen-sie-die-kontrolle-und-fuhren-sie-ihr-hotel-zum-erfolg","2025-03-16T13:44:11+0000","2026-03-27T11:11:11+0000","software-fuer-hotels","/de/software-fuer-hotels","eaaf584e-fa80-441f-8521-2bf932e4aaa1","Hotels","ph:building","Betriebsabläufe automatisieren und mehr Umsatz erzielen","navigation_menu_content_item$7b94a9b3-dab1-4fbb-8d6e-377375c19f8d","navigation_menu_content_item",{"variation":271,"version":68,"items":317,"primary":318,"id":376,"slice_type":315,"slice_label":5},[],{"label":319,"badge":5,"links":320},"Anwendungen",[321,327,339,352,365],{"link":322,"icon":133,"description":326,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":124,"type":57,"tags":323,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":324,"isBroken":34,"text":325},[],"f7fbcf8b-f720-4751-8f98-a53964f3e892","Dynamic Pricing","So verkaufen Sie immer zum besten Preis",{"link":328,"icon":337,"description":338,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":329,"type":57,"tags":330,"lang":14,"slug":331,"first_publication_date":332,"last_publication_date":158,"uid":333,"url":334,"link_type":24,"key":335,"isBroken":34,"text":336},"Z9bVVhEAACAAmDgd",[],"weniger-ota-provisionen-mehr-direktbuchungen","2025-03-16T13:42:48+0000","ota-disintermediation","/de/ota-disintermediation","5cbee04b-d96f-4668-b5e0-c4431faac15e","Direktbuchungen","ph:share-network","OTA-Provisionen reduzieren",{"link":340,"icon":350,"description":351,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":341,"type":57,"tags":342,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":24,"key":348,"isBroken":34,"text":349},"Z9bVYhEAACAAmDgz",[],"schaffen-sie-fur-jeden-gast-ein-unvergessliches-erlebnis","2025-03-16T13:43:00+0000","2026-03-27T11:11:09+0000","guest-journey","/de/guest-journey","2fc3ea3e-c799-4572-bdf9-6451d8bfc601","Gästebeziehung","ph:handshake","Richtig mit Gästen kommunizieren und Bindung fördern",{"link":353,"icon":363,"description":364,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":354,"type":57,"tags":355,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":361,"isBroken":34,"text":362},"aTKkUBIAACMAd1kT",[],"alle-marktanalysen-die-sie-brauchen-um-sich-abzuheben","2025-12-05T09:25:05+0000","2025-12-22T09:12:00+0000","market-intelligence-hotel","/de/market-intelligence-hotel","a9b1c9a4-c43c-42c7-bdc5-d1bf186a5281","Marktanalyse","ph:presentation-chart","Wie Sie Markt und Wettbewerber im Blick behalten",{"link":366,"icon":225,"description":375,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":367,"type":57,"tags":368,"lang":14,"slug":369,"first_publication_date":370,"last_publication_date":345,"uid":371,"url":372,"link_type":24,"key":373,"isBroken":34,"text":374},"Z9bVcxEAACAAmDhP",[],"der-boost-den-sie-brauchen-um-ihren-umsatz-zu-vervielfachen","2025-03-16T13:43:16+0000","upselling","/de/upselling","631f47ed-a8ab-4908-8b8e-4ec696fffd9c","Upselling und Cross-Selling","So verkaufen Sie Zusatzleistungen effektiv","navigation_menu_content_item$71665bc5-7b22-4987-9223-58485e842f0d",{"variation":32,"version":68,"items":378,"primary":379,"id":394,"slice_type":253,"slice_label":5},[],{"cards":380},[381,389],{"title":382,"description":383,"link":384,"background_tone":239},"Wie gut sind Sie im Pricing?","Machen Sie jetzt den Test",{"link_type":385,"key":386,"url":387,"target":388},"Web","7e46ee90-e149-4232-b5cc-741dfa127788","https://trysmartness.typeform.com/quiz-tariffe-de?utm_source=%28Other%29&utm_medium=Website&utm_campaign=%28Other%29+Website+DE+menu+di+navigazione","_blank",{"title":241,"description":390,"link":391,"background_tone":251},"Entdecken Sie Smartresults und zahlen Sie nach Ergebnis",{"id":244,"type":57,"tags":392,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":393,"isBroken":34},[],"cb338b62-ddc7-48e4-a7f0-32eef0bd8ee1","navigation_menu_content_callout_cards$25b17c5e-aaaa-4a56-8019-280a01ff6def","7ab063d4-b338-47d5-818f-a0d623afb5f3","navigation_menu_item$1dc4d13b-5633-4ecf-b494-b73a8ebb79e4",{"variation":32,"version":68,"items":398,"primary":399,"id":410,"slice_type":256,"slice_label":5},[],{"link":400},{"id":401,"type":57,"tags":402,"lang":14,"slug":403,"first_publication_date":404,"last_publication_date":405,"uid":406,"url":407,"link_type":24,"key":408,"isBroken":34,"text":409},"Z91mUREAACgAVHuF",[],"wir-arbeiten-mit-ihrem-pms-und-channel-manager-zusammen","2025-03-21T13:16:10+0000","2025-03-26T21:36:36+0000","integrationen","/de/integrationen","9d1a0670-5be4-4c14-acf6-31a5fe57f005","Integrationen","navigation_menu_item$7c960b38-8664-46f2-815b-5c6f7445874b",{"variation":32,"version":68,"items":412,"primary":413,"id":423,"slice_type":256,"slice_label":5},[],{"link":414},{"id":415,"type":57,"tags":416,"lang":14,"slug":417,"first_publication_date":418,"last_publication_date":107,"uid":419,"url":420,"link_type":24,"key":421,"isBroken":34,"text":422},"Z9bZZxEAAB8AmD6z",[],"finden-sie-die-richtige-losung-fur-ihre-ziele","2025-03-16T14:00:09+0000","pricing","/de/pricing","5063b0b8-23c7-4856-8601-88d432c28fa0","Preis","navigation_menu_item$4cbabf1f-39af-46c0-9833-5035f07e5627",{"variation":67,"version":68,"items":425,"primary":426,"id":591,"slice_type":256,"slice_label":5},[],{"label":427,"content":428},"Ressourcen",{"id":429,"type":74,"tags":430,"lang":14,"slug":431,"first_publication_date":432,"last_publication_date":41,"uid":433,"data":434,"link_type":24,"key":590,"isBroken":34},"aO3thhAAACIAgrq-",[],"wissen","2025-10-14T06:58:02+0000","navigation-menu-content-risorse",{"slices":435},[436,487,525,543],{"variation":32,"version":68,"items":437,"primary":438,"id":486,"slice_type":116,"slice_label":5},[],{"label":439,"badge":5,"links":440},"Wissen",[441,453,463,475],{"link":442,"icon":5,"description":452,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":443,"type":57,"tags":444,"lang":14,"slug":445,"first_publication_date":446,"last_publication_date":447,"uid":448,"url":449,"link_type":24,"key":450,"isBroken":34,"text":451},"acVOUBEAACEAVteM",[],"der-smartness-blog","2026-03-26T16:07:36+0000","2026-04-24T12:20:19+0000","blog","/de/blog","a5af6baf-f63f-4356-8a5b-b9e4dc5f47e1","Blog","Strategien & Tipps für Ihr Wachstum",{"link":454,"icon":5,"description":462,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":455,"type":57,"tags":456,"lang":14,"slug":457,"first_publication_date":446,"last_publication_date":446,"uid":458,"url":459,"link_type":24,"key":460,"isBroken":34,"text":461},"acVMPREAACMAVtKy",[],"kostenlose-ressourcen-fur-property-manager-und-hoteliers","kostenlose-ressourcen","/de/kostenlose-ressourcen","ef5a6b56-9329-4b01-8f30-a5188b408843","Kostenlose Ressourcen","Vorlagen, eBooks & Guides",{"link":464,"icon":5,"description":474,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":465,"type":57,"tags":466,"lang":14,"slug":467,"first_publication_date":468,"last_publication_date":469,"uid":470,"url":471,"link_type":24,"key":472,"isBroken":34,"text":473},"Z-HY7BAAACQAddrN",[],"nehmen-sie-an-unseren-events-teil","2025-05-19T12:38:15+0000","2025-12-22T10:06:08+0000","hotel-schulung","/de/hotel-schulung","54c087c7-b6ec-4e54-b76c-ee1ed6ab21eb","Webinare & Events","Kommende Events & Aufzeichnungen",{"link":476,"icon":5,"description":485,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":477,"type":57,"tags":478,"lang":14,"slug":479,"first_publication_date":480,"last_publication_date":480,"uid":481,"url":482,"link_type":24,"key":483,"isBroken":34,"text":484},"aPIirRAAACMAiibP",[],"glossar-fur-hotels-und-ferienunterkunfte","2025-11-06T11:45:18+0000","glossar","/de/glossar","eed1268e-5911-4525-8352-cd3e4185e669","Glossar","200+ Begriffe für Gastgeber","navigation_menu_content_vertical_navigation$54dfce83-c1b5-498d-8c37-a4412b1dbe2c",{"variation":32,"version":68,"items":488,"primary":489,"id":524,"slice_type":116,"slice_label":5},[],{"label":490,"badge":5,"links":491},"Einblicke",[492,503,513],{"link":493,"icon":5,"description":502,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":494,"type":57,"tags":495,"lang":14,"slug":496,"first_publication_date":446,"last_publication_date":497,"uid":498,"url":499,"link_type":24,"key":500,"isBroken":34,"text":501},"acVIshEAACAAVsvu",[],"erfolgsgeschichten","2026-03-27T15:10:26+0000","case-studies","/de/case-studies","341b2c2c-bf7f-4f2b-ba91-2fc7bd910d52","Case Studies","Erfahrungen unserer Kunden",{"link":504,"icon":5,"description":512,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":505,"type":57,"tags":506,"lang":14,"slug":507,"first_publication_date":432,"last_publication_date":307,"uid":508,"url":509,"link_type":24,"key":510,"isBroken":34,"text":511},"aL6lbxAAACMAxRXF",[],"hotelsoftware-im-vergleich-was-smartness-anders-macht","vergleich","/de/vergleich","dbf6c91e-1414-417e-b00b-a93946b7d60a","Smartness vergleichen","Funktionen und Vorteile vergleichen",{"link":514,"icon":5,"description":523,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":515,"type":57,"tags":516,"lang":14,"slug":517,"first_publication_date":518,"last_publication_date":307,"uid":519,"url":520,"link_type":24,"key":521,"isBroken":34,"text":522},"Z9bjzREAAB8AmE-K",[],"berechnen-sie-ihren-roi-mit-smartness","2025-03-16T14:44:31+0000","roi-rechner-hotel","/de/roi-rechner-hotel","5b4a25d8-3d1f-4d6a-ad4a-659925cdf3ad","ROI-Rechner","Sehen Sie, ob sich Smartness lohnt","navigation_menu_content_vertical_navigation$9546efea-b139-40a2-9b39-ffeb35edfc8f",{"variation":32,"version":68,"items":526,"primary":527,"id":542,"slice_type":116,"slice_label":5},[],{"label":528,"badge":5,"links":529},"Kostenlose Tools",[530,536],{"link":531,"icon":5,"description":535,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":354,"type":57,"tags":532,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":533,"isBroken":34,"text":534},[],"afbc0ef8-574c-4781-a049-11855216c8dc","Smartfree","Markttrends & Wettbewerber analysieren",{"link":537,"icon":5,"description":541,"badge_label":5,"badge_variant":100,"badge_color":101},{"link_type":385,"key":538,"url":539,"target":388,"text":540},"4eb94d7b-59dc-498a-83fb-add91e7577ef","https://smartevents.smartness.com","Smartevents","Events in die Preisplanung einbeziehen","navigation_menu_content_vertical_navigation$6db6fc4a-b1ec-4532-ad14-94a8e2ebbfe9",{"variation":32,"version":68,"items":544,"primary":545,"id":589,"slice_type":116,"slice_label":5},[],{"label":546,"badge":5,"links":547},"Smartness entdecken",[548,560,572,583],{"link":549,"icon":5,"description":559,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":550,"type":57,"tags":551,"lang":14,"slug":552,"first_publication_date":553,"last_publication_date":554,"uid":555,"url":556,"link_type":24,"key":557,"isBroken":34,"text":558},"Z9bemBEAACIAmEb4",[],"unsere-mission-ist-ihre-vollstandige-unabhangigkeit","2025-03-16T14:22:18+0000","2026-01-22T14:51:29+0000","uber-uns","/de/uber-uns","1e3ff18c-78c4-4cac-9ba9-89f34322af13","Über uns","Unsere Geschichte und Mission",{"link":561,"icon":5,"description":571,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":562,"type":57,"tags":563,"lang":14,"slug":564,"first_publication_date":565,"last_publication_date":566,"uid":567,"url":568,"link_type":24,"key":569,"isBroken":34,"text":570},"Z9beqREAAB8AmEcW",[],"entfalte-dein-talent","2025-03-16T14:22:49+0000","2026-01-19T17:00:32+0000","karriere","/de/karriere","36157b77-ab96-4edf-9b6e-1c35ed928d6d","Karriere","Unsere Werte, Benefits & offene Stellen",{"link":573,"icon":5,"description":582,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":574,"type":57,"tags":575,"lang":14,"slug":576,"first_publication_date":577,"last_publication_date":307,"uid":578,"url":579,"link_type":24,"key":580,"isBroken":34,"text":581},"Z9bgqxEAACIAmEp3",[],"wir-sind-bereit-fur-ihre-ehrgeizigsten-projekte","2025-03-16T14:31:09+0000","partner","/de/partner","4256a926-65fb-4158-9442-0eddf75d8c62","Partnerschaften","Vorteile für Partner entdecken",{"link":584,"icon":5,"description":588,"badge_label":5,"badge_variant":100,"badge_color":101},{"link_type":385,"key":585,"url":586,"target":388,"text":587},"92a09c26-dbf6-4c73-a806-e5d515bc40d9","https://smartpricing.referral-factory.com/cotKXM9D","Smartness empfehlen","Wir bedanken uns mit einer Prämie","navigation_menu_content_vertical_navigation$568b1112-ca98-405d-a5a1-c4d2754aeafe","faad9a92-6d2c-4fd8-9bf8-75fc77efd222","navigation_menu_item$f38aeb72-3510-4743-80da-16cc346ed928",[593,599],{"variation":594,"version":68,"items":595,"primary":596,"id":597,"slice_type":598,"slice_label":5},"langSwitcher",[],{},"header_item$a27fd504-0399-42fb-8c3b-b35d41fc11b9","header_item",{"variation":600,"version":68,"items":601,"primary":602,"id":615,"slice_type":598,"slice_label":5},"menuDropdown",[],{"trigger_label":603,"dropdown_links":604},"Login",[605,608,610,613],{"link_type":385,"key":606,"url":607,"target":388,"text":212},"486105df-169d-4785-819e-e8aebb68f459","https://platform.smartness.com/",{"link_type":385,"key":609,"url":607,"target":388,"text":224},"264b96f1-65e8-4489-aa95-8728214bc115",{"link_type":385,"key":611,"url":612,"target":388,"text":97},"77920989-ffdb-4080-9faf-804187485d8a","https://pms.smartness.com/",{"link_type":385,"key":614,"url":607,"target":388,"text":132},"a6a9f759-3bcf-4eee-b629-0ba0112f5773","header_item$c48df49a-7b38-44d3-970d-10b607c20a60",[617],{"variation":618,"version":68,"items":619,"primary":620,"id":632,"slice_type":598,"slice_label":5},"button",[],{"link":621,"variant":113,"leading_icon":5,"trailing_icon":5,"padded":631},{"id":622,"type":57,"tags":623,"lang":14,"slug":624,"first_publication_date":625,"last_publication_date":626,"uid":627,"url":628,"link_type":24,"key":629,"isBroken":34,"text":630},"Z9fl3xEAACEAmdNc",[],"wie-mochten-sie-starten","2025-03-17T09:05:40+0000","2026-03-17T10:11:40+0000","starten","/de/starten","215c4be4-2f89-406b-9f96-81e85467daa9","Demo anfordern",true,"header_item$f4cc729f-1914-48f8-93d9-a8971c904f5c",{"id":36,"uid":42,"url":5,"type":37,"href":634,"tags":635,"first_publication_date":40,"last_publication_date":41,"slugs":636,"linked_documents":637,"lang":14,"alternate_languages":638,"data":643},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agVzABIAACMAFhL1&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9bRwxEAACEAmDI0%22%29+%5D%5D",[],[39],[],[639,641],{"id":640,"type":37,"lang":18,"uid":32},"Z7cFWhAAACQAYV2J",{"id":642,"type":37,"lang":21,"uid":42},"Z8bJEBAAAB8AKWdj",{"details":644,"navigation":657,"company":759,"social":764,"copyright":781,"legal_list":782},[645],{"type":646,"text":647,"spans":648,"direction":656},"paragraph","Kundensupport\n+39 0461 156 0049",[649],{"start":650,"end":651,"type":652,"data":653},14,31,"hyperlink",{"link_type":385,"url":654,"target":655},"tel:+3904611560049","_self","ltr",[658,698,718,734],{"label":71,"link":659},[660,663,666,669,672,675,678,681,685,688,692,695],{"id":155,"type":57,"tags":661,"lang":14,"slug":157,"first_publication_date":158,"last_publication_date":159,"uid":160,"url":161,"link_type":24,"key":662,"isBroken":34,"text":163},[],"d61321ed-ecd0-4656-a471-90357acff7e4",{"id":204,"type":57,"tags":664,"lang":14,"slug":206,"first_publication_date":207,"last_publication_date":208,"uid":209,"url":210,"link_type":24,"key":665,"isBroken":34,"text":212},[],"2eae3d57-656d-43d4-8f4f-1479368b59bc",{"id":217,"type":57,"tags":667,"lang":14,"slug":219,"first_publication_date":220,"last_publication_date":128,"uid":221,"url":222,"link_type":24,"key":668,"isBroken":34,"text":224},[],"20f645fd-f726-486c-ad68-1d4a723598a9",{"id":354,"type":57,"tags":670,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":671,"isBroken":34,"text":534},[],"d26c9e96-b146-4804-b8f0-9fd50617fff9",{"id":137,"type":57,"tags":673,"lang":14,"slug":139,"first_publication_date":92,"last_publication_date":140,"uid":141,"url":142,"link_type":24,"key":674,"isBroken":34,"text":144},[],"3c24d3f3-12a1-4864-a19f-dede81164b4c",{"id":89,"type":57,"tags":676,"lang":14,"slug":91,"first_publication_date":92,"last_publication_date":93,"uid":94,"url":95,"link_type":24,"key":677,"isBroken":34,"text":97},[],"5473c2af-5768-4077-8481-2de91ec83d36",{"id":124,"type":57,"tags":679,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":680,"isBroken":34,"text":132},[],"28a9c965-4d78-4a89-a9ac-36b847b73c67",{"id":181,"type":57,"tags":682,"lang":14,"slug":183,"first_publication_date":184,"last_publication_date":128,"uid":185,"url":186,"link_type":24,"key":683,"isBroken":34,"text":684},[],"84754158-2d7e-4984-a592-b20743cacd1a","Smartreputation",{"id":168,"type":57,"tags":686,"lang":14,"slug":170,"first_publication_date":171,"last_publication_date":172,"uid":173,"url":174,"link_type":24,"key":687,"isBroken":34,"text":176},[],"bfc858b0-5061-40a0-82fe-4c355749ff9e",{"id":244,"type":57,"tags":689,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":690,"isBroken":34,"text":691},[],"665b1c3c-a480-42c0-a305-3cbbeda72620","Smartresults",{"id":401,"type":57,"tags":693,"lang":14,"slug":403,"first_publication_date":404,"last_publication_date":405,"uid":406,"url":407,"link_type":24,"key":694,"isBroken":34,"text":409},[],"57b81464-254b-42b7-845a-c78c49c41270",{"id":415,"type":57,"tags":696,"lang":14,"slug":417,"first_publication_date":418,"last_publication_date":107,"uid":419,"url":420,"link_type":24,"key":697,"isBroken":34,"text":422},[],"0d1bd434-e144-4f8a-83c3-d31cda728a52",{"label":319,"link":699},[700,703,706,710,714],{"id":354,"type":57,"tags":701,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":702,"isBroken":34,"text":362},[],"d0267605-4707-4b1a-a14e-79ec858ff68d",{"id":329,"type":57,"tags":704,"lang":14,"slug":331,"first_publication_date":332,"last_publication_date":158,"uid":333,"url":334,"link_type":24,"key":705,"isBroken":34,"text":336},[],"681eeddd-bcf2-49dd-9b81-46552674178a",{"id":124,"type":57,"tags":707,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":708,"isBroken":34,"text":709},[],"d33074f9-e107-4f54-9958-df464d9df22b","Revenue Management",{"id":341,"type":57,"tags":711,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":24,"key":712,"isBroken":34,"text":713},[],"cf6b9fb0-b2c4-4c51-b755-02719109307d","Guest Journey",{"id":367,"type":57,"tags":715,"lang":14,"slug":369,"first_publication_date":370,"last_publication_date":345,"uid":371,"url":372,"link_type":24,"key":716,"isBroken":34,"text":717},[],"b65dc76f-4e10-4bac-b37f-d4ce513f12d3","Upselling & Cross-Selling",{"label":427,"link":719},[720,723,727,731],{"id":443,"type":57,"tags":721,"lang":14,"slug":445,"first_publication_date":446,"last_publication_date":447,"uid":448,"url":449,"link_type":24,"key":722,"isBroken":34,"text":451},[],"bc4a5886-ee29-4d1c-b06f-ddd7da033805",{"id":494,"type":57,"tags":724,"lang":14,"slug":496,"first_publication_date":446,"last_publication_date":497,"uid":498,"url":499,"link_type":24,"key":725,"isBroken":34,"text":726},[],"a1c687a4-70cf-4933-aa79-993829517470","Erfolgsgeschichten",{"id":455,"type":57,"tags":728,"lang":14,"slug":457,"first_publication_date":446,"last_publication_date":446,"uid":458,"url":459,"link_type":24,"key":729,"isBroken":34,"text":730},[],"de321698-e995-48f2-9316-da00222383f6","Kostenlose Downloads",{"id":477,"type":57,"tags":732,"lang":14,"slug":479,"first_publication_date":480,"last_publication_date":480,"uid":481,"url":482,"link_type":24,"key":733,"isBroken":34,"text":484},[],"f15b0ac9-d135-4f52-ba05-e832a436dd70",{"label":735,"link":736},"Entdecken",[737,741,745,748,751,755],{"id":622,"type":57,"tags":738,"lang":14,"slug":624,"first_publication_date":625,"last_publication_date":626,"uid":627,"url":628,"link_type":24,"key":739,"isBroken":34,"text":740},[],"2fe3a92d-1c1d-46dc-8bf1-d2c5d4efa4c0","Demo anforden",{"id":515,"type":57,"tags":742,"lang":14,"slug":517,"first_publication_date":518,"last_publication_date":307,"uid":519,"url":520,"link_type":24,"key":743,"isBroken":34,"text":744},[],"20c0d247-3262-403e-aa99-79a26539c82b","ROI berechnen",{"link_type":385,"key":746,"url":586,"target":388,"text":747},"97b90ad3-3841-4b7a-9acf-e98fb6ce0d2b","Empfehlungsprogramm",{"id":550,"type":57,"tags":749,"lang":14,"slug":552,"first_publication_date":553,"last_publication_date":554,"uid":555,"url":556,"link_type":24,"key":750,"isBroken":34,"text":558},[],"c8b05d5a-9ab0-48a6-8ed4-62e2f6c9122e",{"id":562,"type":57,"tags":752,"lang":14,"slug":564,"first_publication_date":565,"last_publication_date":566,"uid":567,"url":568,"link_type":24,"key":753,"isBroken":34,"text":754},[],"0a05c11f-db05-4fee-9aca-e4c686d763f7","Arbeiten bei Smartness",{"id":574,"type":57,"tags":756,"lang":14,"slug":576,"first_publication_date":577,"last_publication_date":307,"uid":578,"url":579,"link_type":24,"key":757,"isBroken":34,"text":758},[],"b539dbba-918f-493a-8786-b763dee5f400","Partner",[760,762],{"text":761},"Helium Srl",{"text":763},"Arco (TN) Italia - P.IVA - VAT IT02576010223",[765,769,773,777],{"link_type":385,"key":766,"url":767,"target":388,"text":768},"8ddcde98-7db4-49c4-9d56-bac1efe79fa5","https://www.facebook.com/smartnesscom/","ph:facebook-logo-fill",{"link_type":385,"key":770,"url":771,"target":388,"text":772},"7fe05bf6-d853-4a6d-8646-588cbe0e8bf0","https://www.linkedin.com/company/smartness-com","ph:linkedin-logo-fill",{"link_type":385,"key":774,"url":775,"target":388,"text":776},"c1e72f2e-0f97-4141-a90a-b377f9d38e40","https://www.youtube.com/@smartness-com","ph:youtube-logo-fill",{"link_type":385,"key":778,"url":779,"target":388,"text":780},"a457f22a-2e7c-42a4-a7b3-890f53610fd7","https://www.glassdoor.it/Panoramica/Lavorando-in-Smartpricing-EI_IE4962186.13,25.htm","cib:glassdoor","© 2025 Helium Srl all right riserved",[783,787,797,801,811],{"link_type":385,"key":784,"url":785,"target":388,"text":786},"3789a449-a872-4f27-94f8-5b0dee089a28","https://www.iubenda.com/privacy-policy/48489621","Privacy Policy",{"id":788,"type":57,"tags":789,"lang":14,"slug":790,"first_publication_date":791,"last_publication_date":792,"uid":793,"url":794,"link_type":24,"key":795,"isBroken":34,"text":796},"Z-_zBBEAACIA7b1o",[],"cookie-richtlinie","2025-04-04T15:03:20+0000","2025-05-05T15:18:42+0000","cookie","/de/cookie","7ffb22e4-8ae3-42b0-8962-067b2e84e118","Cookie Policy",{"link_type":385,"key":798,"url":799,"target":388,"text":800},"5fad2d0d-5395-4a4f-88f8-c6b4647cab8d","https://whistleblowersoftware.com/secure/9aac83e1-be46-4a4b-8c7b-ac5c488d6d5d","Whistleblowing",{"id":802,"type":57,"tags":803,"lang":14,"slug":804,"first_publication_date":805,"last_publication_date":806,"uid":807,"url":808,"link_type":24,"key":809,"isBroken":34,"text":810},"Z-T9CxIAACQAp6Zz",[],"rechtliche-hinweise","2025-03-27T07:23:56+0000","2025-06-09T12:35:23+0000","legal","/de/legal","e98f8f28-ebae-476d-9297-877c43c40dca","Impressum",{"id":812,"type":57,"tags":813,"lang":14,"slug":814,"first_publication_date":815,"last_publication_date":816,"uid":814,"url":817,"link_type":24,"key":818,"isBroken":34,"text":819},"aYHY8xAAACEA9dKk",[],"agb","2026-02-03T11:55:48+0000","2026-02-05T13:58:19+0000","/de/agb","f1c7009a-4a9f-4cd1-9ed2-0c4347d93aba","AGB",{"id":821,"uid":822,"url":823,"type":824,"href":825,"tags":826,"first_publication_date":827,"last_publication_date":828,"slugs":829,"linked_documents":831,"lang":14,"alternate_languages":832,"data":837},"aOU90xIAACIAe1Ks","lifetime-value-ltv","/de/glossar/lifetime-value-ltv","glossary_item","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agVzABIAACMAFhL1&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aOU90xIAACIAe1Ks%22%29+%5D%5D",[],"2025-11-06T11:46:30+0000","2026-04-09T08:04:18+0000",[830],"warum-ist-der-lifetime-value-wichtig-fur-hotels",[],[833,835],{"id":834,"type":824,"lang":18,"uid":822},"aMfuuxYAACcApjzX",{"id":836,"type":824,"lang":21,"uid":822},"aNQMgBIAACIAMnWN",{"has_internal":631,"category":838,"therm":855,"description":856,"slices":860,"meta_title":1153,"meta_description":1154,"meta_image":1155},{"id":839,"type":840,"tags":841,"lang":14,"slug":842,"first_publication_date":827,"last_publication_date":843,"uid":844,"data":845,"link_type":24,"key":854,"isBroken":34},"aNV4YxIAACMANLhU","glossary_category",[],"abc-der-hotellerie","2025-11-11T13:27:12+0000","category-abc-hotellerie",{"label":846,"page":847},"ABC der Hotellerie",{"id":848,"type":57,"tags":849,"lang":14,"slug":850,"first_publication_date":480,"last_publication_date":480,"uid":851,"url":852,"link_type":24,"key":853,"isBroken":34},"aNV40xIAACMANLkd",[],"kpi","glossar-kpi","/de/glossar-kpi","6587e0ba-dcb9-4353-8c7f-19881bc5a1d1","1e1e1ce9-adb6-46e3-aa28-ed92c0937c14","Lifetime value (LTV)",[857],{"type":646,"text":858,"spans":859,"direction":656},"Der Lifetime Value (LV), oft auch Customer Lifetime Value (CLV) genannt, beschreibt den Gesamtwert, den ein Gast über die Dauer der Beziehung zu Ihrem Hotel generieren kann. Die Kennzahl berücksichtigt nicht nur einzelne Buchungen, sondern auch wiederkehrende Aufenthalte und Zusatzleistungen.",[],[861,1024,1039],{"variation":32,"version":68,"items":862,"primary":863,"id":1022,"slice_type":1023,"slice_label":5},[],{"text":864},[865,868,872,875,889,892,900,905,910,913,916,919,922,925,930,934,937,940,943,948,951,957,960,963,966,969,974,989,1003,1006,1009,1012,1017],{"type":646,"text":866,"spans":867,"direction":656},"Der Lifetime Value (LTV) gibt den gesamten Umsatz an, den ein Gast im Verlauf der gesamten Kundenbeziehung für ein Hotel generiert – von der ersten bis zur letzten Übernachtung. Er umfasst alle Buchungen sowie Nebenausgaben wie Restaurant, Spa oder andere Extras.",[],{"type":869,"text":870,"spans":871,"direction":656},"heading2","Warum ist der Lifetime Value wichtig für Hotels?",[],{"type":646,"text":873,"spans":874,"direction":656},"Der Lifetime Value ist mehr als eine reine Finanzkennzahl. Er kann einen strategischen Perspektivwechsel unterstützen: weg vom reinen Verkauf von Zimmernächten, hin zum Aufbau langfristiger Beziehungen zu Gästen. Für Hotels kann diese Sichtweise dabei helfen, Entscheidungen stärker an Nachhaltigkeit und Planbarkeit auszurichten.",[],{"type":646,"text":876,"spans":877,"direction":656},"In der Hotellerie konzentrieren sich viele Betriebe stark auf die Akquise neuer Gäste. Das ist wichtig, kann aber kostenintensiv sein – insbesondere, wenn Provisionen an Online Travel Agencies (OTAs) anfallen. Der Lifetime Value lenkt den Blick darauf, welchen Beitrag ein Gast über mehrere Aufenthalte hinweg leisten kann. Ein Gast, der über Jahre hinweg wiederkehrt, kann nach dem ersten Aufenthalt tendenziell weniger zusätzliche Akquisemaßnahmen benötigen und zugleich für wiederkehrende Nachfrage sorgen.",[878],{"start":879,"end":880,"type":652,"data":881},155,200,{"id":882,"type":448,"tags":883,"lang":14,"slug":884,"first_publication_date":885,"last_publication_date":886,"uid":887,"url":888,"link_type":24,"isBroken":34},"Z7TIVxAAACIAXcQp",[],"so-senken-sie-ota-provisionen","2025-02-18T17:50:18+0000","2025-11-17T14:39:09+0000","ota-provisionen-reduzieren","/de/blog/ota-provisionen-reduzieren",{"type":646,"text":890,"spans":891,"direction":656},"Die Bedeutung des LV für die Planung und Steuerung lässt sich unter anderem so einordnen:",[],{"type":893,"text":894,"spans":895,"direction":656},"list-item","Effizienteres Marketing: Wenn Sie wissen, dass ein Gast im Durchschnitt nicht nur 200 Euro für einen Aufenthalt, sondern über drei Jahre hinweg beispielsweise 2.000 Euro ausgeben könnte, können Sie Ihr Marketingbudget fundierter planen. So lässt sich besser abwägen, welche Zielgruppen und Kanäle zu Ihrem Haus passen.",[896],{"start":897,"end":898,"type":899},0,24,"strong",{"type":893,"text":901,"spans":902,"direction":656},"Wirtschaftliche Stabilität: Ein höherer Anteil an Gästen mit hohem Lifetime Value kann dazu beitragen, die Abhängigkeit von kurzfristigen Marktschwankungen zu reduzieren. Stammgäste buchen häufig planbarer und reagieren in der Praxis oft weniger sprunghaft als Erstgäste – auch wenn das je nach Segment variieren kann.",[903],{"start":897,"end":904,"type":899},27,{"type":893,"text":906,"spans":907,"direction":656},"Höhere Margentransparenz: Wiederkehrende Gäste buchen häufiger direkt über Ihre Website, weil sie Ihr Haus bereits kennen. Das kann die Abhängigkeit von provisionspflichtigen Kanälen verringern und die Wirtschaftlichkeit pro Buchung transparenter machen.",[908],{"start":897,"end":909,"type":899},25,{"type":646,"text":911,"spans":912,"direction":656},"Zusammenfassend kann der Lifetime Value dabei helfen, Ressourcen bewusster einzusetzen: weniger reiner Fokus auf die ständige Neukundengewinnung, mehr Augenmerk auf die Pflege bestehender Gästebeziehungen.",[],{"type":869,"text":914,"spans":915,"direction":656},"Was ist ein guter Lifetime Value für Hotels?",[],{"type":646,"text":917,"spans":918,"direction":656},"Es gibt keinen universellen Euro-Betrag, der einen „guten“ Lifetime Value definiert, da dieser stark vom Typ Ihrer Unterkunft und Ihrem Geschäftsmodell abhängt. Ein Luxusresort auf den Malediven hat naturgemäß andere Werte als ein Business-Hotel in Frankfurt oder ein gemütliches B&B in den Alpen.",[],{"type":646,"text":920,"spans":921,"direction":656},"Um den Wert für Ihr Haus einzuordnen, lohnt sich der Blick auf das Verhältnis zu den Akquisekosten (Customer Acquisition Cost, CAC). Ein gesunder Lifetime Value liegt häufig spürbar über den Kosten, die nötig waren, um den Gast ursprünglich zu gewinnen. In der Betriebswirtschaft wird oft ein Verhältnis von 3:1 (LTV zu CAC) als sinnvoller Orientierungswert genannt. Das würde bedeuten, dass der potenzielle Wert eines Gastes etwa dreimal so hoch ist wie die Kosten seiner Gewinnung – wobei dieser Richtwert je nach Situation abweichen kann.",[],{"type":646,"text":923,"spans":924,"direction":656},"Unterschiedliche Hoteltypen weisen typische Verhaltensmuster auf, die den LV beeinflussen können:",[],{"type":893,"text":926,"spans":927,"direction":656},"Business-Hotels und Stadthotels: Hier kann der Lifetime Value stark durch Wiederkehrfrequenz geprägt sein. Der einzelne Aufenthalt ist oft kurz und preislich moderat, aber wiederholte Aufenthalte über mehrere Jahre können sich zu einem hohen Gesamtwert addieren. Loyalität entsteht in diesem Segment häufig durch Bequemlichkeit, Standort und reibungslose Abläufe.",[928],{"start":897,"end":929,"type":899},32,{"type":893,"text":931,"spans":932,"direction":656},"Ferienhotels und Resorts: In der Freizeithotellerie ist die Frequenz oft niedriger – viele Gäste kommen einmal im Jahr oder alle zwei Jahre. Ein höherer Lifetime Value kann hier eher über längere Aufenthalte und zusätzliche Ausgaben vor Ort (Ancillary Revenue) entstehen, etwa durch Gastronomie, Spa oder Aktivitäten.",[933],{"start":897,"end":909,"type":899},{"type":869,"text":935,"spans":936,"direction":656},"Wie berechnet man den Lifetime Value?",[],{"type":646,"text":938,"spans":939,"direction":656},"Die Berechnung des Lifetime Value kann je nach gewünschter Genauigkeit variieren. Für den praktischen Hotelalltag genügt oft eine vereinfachte Formel, die eine solide Orientierung bietet. Dafür benötigen Sie den durchschnittlichen Wert eines Aufenthalts, die Häufigkeit der Besuche und die durchschnittliche Dauer der Kundenbeziehung.",[],{"type":646,"text":941,"spans":942,"direction":656},"Die grundlegende Formel lautet:",[],{"type":646,"text":944,"spans":945,"direction":656},"Lifetime Value = (Durchschn. Ausgaben pro Aufenthalt) × (Anzahl der Aufenthalte pro Jahr) × (Durchschn. Dauer der Beziehung in Jahren)",[946],{"start":897,"end":947,"type":899},134,{"type":646,"text":949,"spans":950,"direction":656},"Ein einfaches Rechenbeispiel verdeutlicht das Prinzip:\nNehmen wir an, ein typischer Stammgast in Ihrem Hotel gibt pro Aufenthalt durchschnittlich 300 Euro aus (inklusive Zimmer und Extras). Dieser Gast besucht Sie im Schnitt zweimal pro Jahr und bleibt Ihrem Haus über einen Zeitraum von 4 Jahren treu.",[],{"type":646,"text":952,"spans":953,"direction":656},"Die Berechnung sieht dann so aus:\n300 Euro × 2 Aufenthalte × 4 Jahre = 2.400 Euro",[954],{"start":955,"end":956,"type":899},34,81,{"type":646,"text":958,"spans":959,"direction":656},"Auch wenn Sie in Ihrer Buchungsliste heute vielleicht nur eine Reservierung über 300 Euro sehen, kann dieser Gast – je nach tatsächlichem Verhalten – einen deutlich höheren Gesamtwert über die Zeit darstellen.",[],{"type":646,"text":961,"spans":962,"direction":656},"Für eine präzisere betriebswirtschaftliche Betrachtung nutzen Finanzexperten oft erweiterte Modelle, die Gewinnmarge und einen Diskontierungsfaktor einbeziehen. Diese Methoden berücksichtigen, dass Einnahmen in der Zukunft – etwa durch Inflation und Kapitalkosten – anders zu bewerten sind als Einnahmen heute. Für operative Steuerung, Segmentvergleiche und Marketingplanung kann die oben genannte Umsatz-Formel jedoch häufig ausreichen, um Größenordnungen und Trends besser einzuordnen.",[],{"type":869,"text":964,"spans":965,"direction":656},"Wie hängt der Lifetime Value mit anderen Hotel-KPIs zusammen?",[],{"type":646,"text":967,"spans":968,"direction":656},"Der Lifetime Value steht nicht isoliert, sondern wird häufig im Kontext anderer Kennzahlen betrachtet. Er liefert eine Langzeitperspektive zu operativen KPIs, die eher kurzfristig wirken. Die wichtigsten Zusammenhänge sind:",[],{"type":893,"text":970,"spans":971,"direction":656},"LTV vs. CAC (Customer Acquisition Cost): Die CAC zeigt, welche Kosten typischerweise anfallen, um einen Gast zu gewinnen (z. B. Marketingausgaben, Provisionen). Der LTV beschreibt den potenziellen Wert dieses Gastes über die Zeit. Wenn der LTV unterhalb der CAC liegt, kann das ein Hinweis darauf sein, dass die Akquise (oder die Segmentauswahl) wirtschaftlich kritisch ist. Liegt der LTV deutlich darüber, kann das für ein grundsätzlich tragfähiges Verhältnis sprechen.",[972],{"start":897,"end":973,"type":899},40,{"type":893,"text":975,"spans":976,"direction":656},"LTV vs. ADR (Average Daily Rate): Die ADR ist eine Momentaufnahme und zeigt den Durchschnittspreis pro Zimmer für einen bestimmten Zeitraum. Der LTV betrachtet die Summe möglicher Umsätze über die gesamte Beziehung. Es kann vorkommen, dass eine hohe ADR nicht automatisch zu einem hohen LTV führt (z. B. wenn Gäste selten wiederkommen). Umgekehrt kann eine moderate ADR zu einem hohen LTV beitragen, wenn Gäste gerne wiederkehren und zusätzliche Leistungen nutzen.",[977,979],{"start":897,"end":978,"type":899},33,{"start":980,"end":981,"type":652,"data":982},38,41,{"id":983,"type":824,"tags":984,"lang":14,"slug":985,"first_publication_date":827,"last_publication_date":986,"uid":987,"url":988,"link_type":24,"isBroken":34},"aNq8cxAAACMA8XN7",[],"warum-ist-die-average-daily-rate-wichtig-fur-hotels","2026-03-06T16:00:00+0000","adr-durchschnittliche-tagesrate","/de/glossar/adr-durchschnittliche-tagesrate",{"type":893,"text":990,"spans":991,"direction":656},"LTV vs. RevPAR (Revenue per Available Room): Der RevPAR misst die Effizienz der Zimmerauslastung zu einem bestimmten Zeitpunkt, während der LTV die Perspektive der Gästebeziehung ergänzt. Ein Hotel mit hohem RevPAR ist oft gut ausgelastet; ein Hotel mit hohem durchschnittlichen LTV kann zusätzlich von einer stabileren Stammgäste-Basis profitieren, die Nachfrage in schwächeren Phasen unterstützen kann.",[992,994],{"start":897,"end":993,"type":899},44,{"start":995,"end":996,"type":652,"data":997},49,55,{"id":998,"type":824,"tags":999,"lang":14,"slug":1000,"first_publication_date":827,"last_publication_date":986,"uid":1001,"url":1002,"link_type":24,"isBroken":34},"aN_7ShAAACAAMgfq",[],"warum-ist-der-revpar-wichtig-fur-hotels","revpar-umsatz-pro-verfuegbarem-zimmer","/de/glossar/revpar-umsatz-pro-verfuegbarem-zimmer",{"type":646,"text":1004,"spans":1005,"direction":656},"Oft wird auch gefragt: Was ist der Unterschied zwischen LTV und CLV? In der Praxis werden beide Begriffe häufig synonym verwendet. CLV (Customer Lifetime Value) betont den einzelnen Kundenbezug, während LTV (Lifetime Value) manchmal auch allgemeiner für die Lebensdauer eines Assets genutzt wird. Im Hotelkontext ist meist derselbe Wert pro Gast gemeint.",[],{"type":869,"text":1007,"spans":1008,"direction":656},"Welche Faktoren beeinflussen den Lifetime Value?",[],{"type":646,"text":1010,"spans":1011,"direction":656},"Der Lifetime Value ergibt sich aus vielen Elementen, die im Hotelalltag zusammenspielen. Er wird selten durch eine einzelne Maßnahme bestimmt, sondern durch die Summe der Erfahrungen, die ein Gast mit Ihrem Haus macht. Zu den wichtigsten Einflussfaktoren gehören:",[],{"type":893,"text":1013,"spans":1014,"direction":656},"Gästezufriedenheit und Servicequalität: Das ist häufig ein zentraler Hebel. Zufriedene Gäste kommen tendenziell eher wieder. Wenn das Erlebnis vor Ort (Sauberkeit, Freundlichkeit, Komfort) nicht stimmt, kann die Bereitschaft zu einem weiteren Aufenthalt deutlich sinken – unabhängig davon, wie gut Ihr Marketing ist.",[1015],{"start":897,"end":1016,"type":899},39,{"type":893,"text":1018,"spans":1019,"direction":656},"Effektives E-Mail-Marketing und CRM: Gäste erinnern sich nicht automatisch an jedes Hotel, wenn längere Zeit kein Kontakt besteht. Regelmäßige, relevante Kommunikation (z. B. Geburtstagsgrüße, passende Angebote) kann Ihr Haus im Gedächtnis halten und Wiederbesuche erleichtern.",[1020],{"start":897,"end":1021,"type":899},36,"rich_text$0f49f5db-1a05-460b-a78b-99365bd81285","rich_text",{"variation":1025,"version":68,"items":1026,"primary":1027,"id":1037,"slice_type":1038,"slice_label":5},"light",[],{"title":1028,"description":1032,"link":1033,"image":1036},[1029],{"type":646,"text":1030,"spans":1031,"direction":656},"E-Mail-Marketing automatisieren mit dem Smartness CRM",[],[],{"id":622,"type":57,"tags":1034,"lang":14,"slug":624,"first_publication_date":625,"last_publication_date":626,"uid":627,"url":628,"link_type":24,"key":1035,"isBroken":34,"text":630},[],"5d089e22-2078-4ad6-84af-2945e9e3f11d",{},"blog_cta$dfcd28c4-a987-41c0-9043-0ebd34f647d4","blog_cta",{"variation":32,"version":68,"items":1040,"primary":1041,"id":1152,"slice_type":1023,"slice_label":5},[],{"text":1042},[1043,1047,1052,1068,1071,1085,1088,1092,1106,1109,1112,1115,1129,1132,1146,1149],{"type":893,"text":1044,"spans":1045,"direction":656},"Buchungskanal (Direkt vs. OTA): Gäste, die direkt buchen, können tendenziell einen höheren wirtschaftlichen Beitrag leisten, weil weniger Vermittlungskosten anfallen und die Kommunikation direkter möglich ist. OTA-Gäste können je nach Markt stärker preisorientiert sein; das muss jedoch nicht in jedem Fall gelten.",[1046],{"start":897,"end":651,"type":899},{"type":893,"text":1048,"spans":1049,"direction":656},"Angebot an Zusatzleistungen: Ein Gast, der neben dem Zimmer auch Gastronomie, Verleihangebote oder den Spa nutzt, erhöht den Wert pro Aufenthalt. Gute, passende Angebote können Upselling erleichtern – entscheidend ist, dass der Zusatznutzen für den Gast klar erkennbar ist.",[1050],{"start":897,"end":1051,"type":899},28,{"type":893,"text":1053,"spans":1054,"direction":656},"Beschwerdemanagement: Der Umgang mit Problemen prägt oft den Gesamteindruck. Ein professionell gelöstes Anliegen kann Vertrauen stärken, während ungelöste Probleme die Beziehung belasten und die Wahrscheinlichkeit eines Wiederbesuchs verringern können.",[1055,1057],{"start":897,"end":1056,"type":899},21,{"start":1058,"end":1059,"type":652,"data":1060},77,112,{"id":1061,"type":448,"tags":1062,"lang":14,"slug":1063,"first_publication_date":1064,"last_publication_date":1065,"uid":1066,"url":1067,"link_type":24,"isBroken":34},"Z7If4xIAACYATvRC",[],"fallt-ihnen-der-umgang-mit-hotelbeschwerden-schwer-so-losen-sie-das-problem","2025-02-16T17:28:53+0000","2025-03-26T20:21:34+0000","umgang-mit-beschwerden-hotel","/de/blog/umgang-mit-beschwerden-hotel",{"type":869,"text":1069,"spans":1070,"direction":656},"5 Strategien, um den Lifetime Value im Hotel zu steigern",[],{"type":646,"text":1072,"spans":1073,"direction":656},"Den Lifetime Value zu erhöhen bedeutet, den Fokus von der einzelnen Transaktion stärker auf die Beziehung zu legen. Es geht nicht darum, jeden Cent aus einem Gast herauszupressen, sondern so viel Wert zu bieten, dass Gäste gerne wiederkommen und passende Leistungen häufiger nutzen. Das erfordert keine „Raketenwissenschaft“, sondern eine konsequente Arbeit an der Guest Journey.",[1074],{"start":1075,"end":1076,"type":652,"data":1077},351,378,{"id":1078,"type":448,"tags":1079,"lang":14,"slug":1080,"first_publication_date":1081,"last_publication_date":1082,"uid":1083,"url":1084,"link_type":24,"isBroken":34},"Z9w6RhEAACcAUpUW",[],"customer-journey-fur-hotels-alles-was-sie-daruber-wissen-sollten","2025-03-26T20:26:30+0000","2025-11-17T14:39:01+0000","customer-journey-hotel","/de/blog/customer-journey-hotel",{"type":646,"text":1086,"spans":1087,"direction":656},"Hier sind fünf Strategien, die den potenziellen Wert Ihrer Gästebeziehungen unterstützen können:",[],{"type":1089,"text":1090,"spans":1091,"direction":656},"heading3","1. Personalisierte Kommunikation durch CRM nutzen",[],{"type":646,"text":1093,"spans":1094,"direction":656},"Gießkannen-Marketing funktioniert heute oft weniger gut als früher. Um Gäste zur Wiederkehr zu ermutigen, hilft eine relevante Ansprache. Ein modernes CRM-System kann Sie dabei unterstützen, Gäste zu segmentieren.\nSenden Sie Familien Angebote für die Schulferien und Paaren Angebote für Wellness-Wochenenden. Wenn ein Gast sich verstanden fühlt, kann das die Bereitschaft zu einer erneuten Buchung erhöhen. Automatisierte E-Mails vor und nach dem Aufenthalt helfen, wichtige Kontaktpunkte zuverlässig abzudecken, ohne dass täglich manuell Nachrichten erstellt werden müssen.",[1095],{"start":1096,"end":1097,"type":652,"data":1098},191,212,{"id":1099,"type":448,"tags":1100,"lang":14,"slug":1101,"first_publication_date":1102,"last_publication_date":1103,"uid":1104,"url":1105,"link_type":24,"isBroken":34},"Z-VsshIAACQAqHVN",[],"marktsegmentierung-fur-hotels-definition-beispiele-und-leitfaden-fur-den-praktischen-einstieg","2025-03-27T15:21:22+0000","2025-03-28T07:18:25+0000","hotel-marktsegmentierung","/de/blog/hotel-marktsegmentierung",{"type":1089,"text":1107,"spans":1108,"direction":656},"2. Den Direktbuchungsanteil aktiv fördern",[],{"type":646,"text":1110,"spans":1111,"direction":656},"Direktbuchungen können für Ihre Planung vorteilhaft sein, weil sie häufig mehr Kontrolle über Kommunikation und Gästedaten ermöglichen und provisionsbedingte Abzüge reduzieren können.\nMachen Sie es Gästen leicht, direkt zu buchen. Bieten Sie auf Ihrer Website Vorteile an, die OTAs nicht haben – das muss nicht immer der günstigste Preis sein. Ein kostenloses Getränk, ein früherer Check-in oder ein Zimmer-Upgrade (nach Verfügbarkeit) können überzeugende Gründe sein. Wenn Sie den Gast einmal im Direktkanal erreichen, wird es in der Regel einfacher, die Beziehung dort weiterzuführen.",[],{"type":1089,"text":1113,"spans":1114,"direction":656},"3. Gezieltes Upselling und Cross-Selling etablieren",[],{"type":646,"text":1116,"spans":1117,"direction":656},"Ein pragmatischer Ansatz, den Wert pro Aufenthalt zu entwickeln, ist ein passendes Zusatzangebot. Viele Gäste sind bereit, für mehr Komfort zu zahlen, wissen aber nicht immer, welche Optionen es gibt.\nBieten Sie Zimmer-Upgrades, Frühstückspakete oder Erlebnisse aktiv an – idealerweise vor der Anreise oder beim Check-in. Bereits kleine Zusatzbuchungen können sich über mehrere Aufenthalte hinweg bemerkbar machen. Wichtig ist, dass die Angebote als hilfreicher Service wahrgenommen werden und zur Reiseabsicht des Gastes passen.",[1118],{"start":1119,"end":1120,"type":652,"data":1121},65,96,{"id":1122,"type":448,"tags":1123,"lang":14,"slug":1124,"first_publication_date":1125,"last_publication_date":1126,"uid":1127,"url":1128,"link_type":24,"isBroken":34},"Z7RtlhAAACQAXRlz",[],"ihre-hotelgaste-sind-auf-der-suche-nach-einzigartigen-erlebnissen-uberraschen-sie-sie-mit-diesen-zusatzleistungen","2025-02-18T11:23:05+0000","2025-11-17T14:39:17+0000","zusatzleistungen-hotel","/de/blog/zusatzleistungen-hotel",{"type":1089,"text":1130,"spans":1131,"direction":656},"4. Ein einfaches Loyalitätsprogramm einführen",[],{"type":646,"text":1133,"spans":1134,"direction":656},"Sie brauchen nicht zwingend ein komplexes Punktesystem wie große Ketten. Für unabhängige Unterkünfte können einfache, transparente Gesten sehr wirksam sein.\nErkennen Sie wiederkehrende Gäste. Ein „Willkommen zurück“-Gruß, das Lieblingsgetränk auf dem Zimmer oder ein Rabattcode für den nächsten Aufenthalt können eine emotionale Bindung unterstützen. Menschen gehen oft dorthin, wo sie sich wertgeschätzt fühlen. Diese Form von Loyalität kann zudem dazu beitragen, dass Gäste weniger stark ausschließlich über den Preis vergleichen.",[1135],{"start":1136,"end":1137,"type":652,"data":1138},428,437,{"id":1139,"type":448,"tags":1140,"lang":14,"slug":1141,"first_publication_date":1142,"last_publication_date":1143,"uid":1144,"url":1145,"link_type":24,"isBroken":34},"Z7cIABAAACMAYWLK",[],"braucht-ihr-hotel-ein-treueprogramm-alles-was-sie-dazu-wissen-mussen","2025-02-20T10:46:46+0000","2025-11-27T15:51:11+0000","treueprogramm-hotel","/de/blog/treueprogramm-hotel",{"type":1089,"text":1147,"spans":1148,"direction":656},"5. Feedbackschleifen schließen und nutzen",[],{"type":646,"text":1150,"spans":1151,"direction":656},"Unzufriedenheit bleibt nicht immer sichtbar – und genau das macht sie riskant. Ein aktives Feedback-Management kann helfen, Probleme früher zu erkennen und die Gästereise zu verbessern.\nFragen Sie während des Aufenthalts nach der Zufriedenheit, nicht erst bei der Abreise. Wenn Sie ein Problem lösen, solange der Gast noch im Haus ist, kann das den aktuellen Eindruck deutlich verbessern und die Grundlage für zukünftige Aufenthalte stärken. Nutzen Sie zudem Bewertungen, um systematische Schwachstellen zu erkennen. Jede konsequent behobene Ursache kann die Chance erhöhen, dass Erstbesucher Ihr Haus erneut in Betracht ziehen.",[],"rich_text$b9ac8801-aba0-44ae-922a-897d4b0e8ad6","Lifetime Value (LTV) – Bedeutung und Anwendung | Glossar","Der Lifetime Value (LV) bezeichnet den Gesamtumsatz, den ein Hotel über die gesamte Beziehung mit einem Gast erwarten kann. Erfahren Sie, wie Sie ihn berechnen und gezielt nutzen.",{},{"prev":1157,"next":1161},{"title":1158,"link":1159},"Length of stay (LOS) - Aufenthaltsdauer",{"to":1160},"/de/glossar/length-of-stay-los",{"title":1162,"link":1163},"On The Books (OTB)",{"to":1164},"/de/glossar/on-the-books-otb",1778754108155]