[{"data":1,"prerenderedAt":1878},["ShallowReactive",2],{"layout-default-de-fallback":3,"header-Z9bSFREAACAAmDLH":44,"footer-Z9bRwxEAACEAmDI0":638,"case-study-prairerhof-bnb-de":831,"case-study-related-prairerhof-bnb-de":1253},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":13,"lang":14,"alternate_languages":15,"data":22},"Z9rcBBAAACIA1kAJ",null,"website_layout","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ag7OVBIAAOeAJCz2&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9rcBBAAACIA1kAJ%22%29+%5D%5D",[],"2025-03-19T15:00:21+0000","2025-06-10T09:03:34+0000",[12],"website-layout",[],"de",[16,19],{"id":17,"type":6,"lang":18},"Z9rb5hAAACAA1j_R","en",{"id":20,"type":6,"lang":21},"Z9rcEBAAACIA1kAo","it",{"banner":23,"header":25,"footer":35},{"link_type":24},"Document",{"id":26,"type":27,"tags":28,"lang":14,"slug":29,"first_publication_date":30,"last_publication_date":31,"uid":32,"link_type":24,"key":33,"isBroken":34},"Z9bSFREAACAAmDLH","header",[],"produkte","2025-03-16T13:28:55+0000","2026-03-20T09:19:34+0000","default","8cc445fa-6fbf-41c8-8a05-554ccfb61c76",false,{"id":36,"type":37,"tags":38,"lang":14,"slug":39,"first_publication_date":40,"last_publication_date":41,"uid":42,"link_type":24,"key":43,"isBroken":34},"Z9bRwxEAACEAmDI0","footer",[],"kundensupport39-0461-156-0049","2025-03-16T13:27:33+0000","2026-05-18T08:24:05+0000","default1","882c4704-a01f-4f24-a240-689812050c28",{"id":26,"uid":32,"url":5,"type":27,"href":45,"tags":46,"first_publication_date":30,"last_publication_date":31,"slugs":47,"linked_documents":48,"lang":14,"alternate_languages":49,"data":54},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ag7OVBIAAOeAJCz2&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9bSFREAACAAmDLH%22%29+%5D%5D",[],[29],[],[50,52],{"id":51,"type":27,"lang":21,"uid":32},"Z8bH5RAAACAAKWVQ",{"id":53,"type":27,"lang":18,"uid":32},"Z7by9xAAACMAYTqA",{"link":55,"slices1":65,"slices":597,"slices_shared":621},{"id":56,"type":57,"tags":58,"lang":14,"slug":59,"first_publication_date":60,"last_publication_date":61,"uid":62,"url":63,"link_type":24,"key":64,"isBroken":34},"Z9bScBEAACAAmDNV","page",[],"von-dynamic-pricing-bis-marketing-mehr-umsatz-dank-ki","2025-03-16T13:30:26+0000","2026-04-29T08:13:49+0000","homepage","/de","3c2f7156-6ddd-4b30-a281-e96dda4e3639",[66,257,397,411,424],{"variation":67,"version":68,"items":69,"primary":70,"id":255,"slice_type":256,"slice_label":5},"trigger","initial",[],{"label":71,"content":72},"Produkte",{"id":73,"type":74,"tags":75,"lang":14,"slug":76,"first_publication_date":77,"last_publication_date":78,"uid":79,"data":80,"link_type":24,"key":254,"isBroken":34},"Z9bR5xEAACAAmDJz","navigation_menu_content",[],"operations","2025-03-16T13:28:09+0000","2026-04-27T17:07:48+0000","navigation-menu-content-1",{"slices":81,"footer_slices":228},[82,117,148,197],{"variation":32,"version":68,"items":83,"primary":84,"id":115,"slice_type":116,"slice_label":5},[],{"label":85,"badge":5,"links":86},"Operations",[87,102],{"link":88,"icon":98,"description":99,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":89,"type":57,"tags":90,"lang":14,"slug":91,"first_publication_date":92,"last_publication_date":93,"uid":94,"url":95,"link_type":24,"key":96,"isBroken":34,"text":97},"aM0X8hIAACMAJ6lm",[],"die-all-in-one-software-entwickelt-fur-mehr-buchungen","2025-10-01T12:41:51+0000","2025-12-22T10:06:28+0000","property-management-system","/de/property-management-system","c4469ff2-4271-4301-9d59-1f015a198a6b","Smartpms","ph:gear","Ein PMS, das Ihren Umsatz steigert","soft","sky",{"link":103,"icon":5,"description":5,"badge_label":112,"badge_variant":113,"badge_color":114},{"id":104,"type":57,"tags":105,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":110,"isBroken":34,"text":111},"aet93RIAACQA741I",[],"software-und-services-fur-wachsende-unterkunfte","2026-04-27T07:48:15+0000","smartness-produkte","/de/smartness-produkte","ac9e8ba6-24c0-4703-8634-56b902809e91","Alle Produkte","+4","solid","petrol-blue","navigation_menu_content_vertical_navigation$ba3e82e6-e06f-4749-aee8-e66ff6c56491","navigation_menu_content_vertical_navigation",{"variation":32,"version":68,"items":118,"primary":119,"id":147,"slice_type":116,"slice_label":5},[],{"label":120,"badge":5,"links":121},"Revenue & Zahlungen",[122,135],{"link":123,"icon":133,"description":134,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":124,"type":57,"tags":125,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":131,"isBroken":34,"text":132},"aV9_1RIAACUAMm1h",[],"dynamische-preise-die-fur-sie-funktionieren","2026-01-08T11:37:23+0000","2026-03-27T11:11:08+0000","preisoptimierung-software","/de/preisoptimierung-software","07916959-31f6-4622-8e7e-f751cfed64a0","Smartpricing","ph:calendar-dots","KI-optimiertes Dynamic Pricing",{"link":136,"icon":145,"description":146,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":137,"type":57,"tags":138,"lang":14,"slug":139,"first_publication_date":92,"last_publication_date":140,"uid":141,"url":142,"link_type":24,"key":143,"isBroken":34,"text":144},"aM1n3xIAACIAKDpv",[],"einfache-und-sichere-zahlungen-ohne-versteckte-kosten","2026-01-12T10:05:00+0000","zahlungssystem","/de/zahlungssystem","228d8cf6-8083-41e0-9c1e-d751aade3a96","Smartpay","ph:cash-register","Automatisiere Online-Zahlungen","navigation_menu_content_vertical_navigation$95a2db3f-67ca-4753-ab75-662496a4ab78",{"variation":32,"version":68,"items":149,"primary":150,"id":196,"slice_type":116,"slice_label":5},[],{"label":151,"badge":5,"links":152},"Marketing & Vertrieb",[153,166,179,191],{"link":154,"icon":164,"description":165,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":155,"type":57,"tags":156,"lang":14,"slug":157,"first_publication_date":158,"last_publication_date":159,"uid":160,"url":161,"link_type":24,"key":162,"isBroken":34,"text":163},"acKzSxEAACEAUtR2",[],"holen-sie-mehr-gaste-direkt-auf-ihre-website","2026-03-31T07:02:00+0000","2026-04-01T15:23:24+0000","ad-kampagnen","/de/ad-kampagnen","c91707ba-16ae-4b29-9859-b31cef6da8a1","Smartads","ph-ranking","Ad-Kampagnen für Direktbuchungen",{"link":167,"icon":177,"description":178,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":168,"type":57,"tags":169,"lang":14,"slug":170,"first_publication_date":171,"last_publication_date":172,"uid":173,"url":174,"link_type":24,"key":175,"isBroken":34,"text":176},"aTF5QRIAACUAdTPS",[],"eine-hotelwebsite-die-klicks-in-buchungen-wandelt","2025-12-05T09:39:18+0000","2026-04-27T07:18:45+0000","hotel-website-builder","/de/hotel-website-builder","ad67a493-0f06-44a9-93b2-dc1ff31fbd6d","Smartsite","ph:devices","Professionelle Website für Ihr Haus",{"link":180,"icon":189,"description":190,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":181,"type":57,"tags":182,"lang":14,"slug":183,"first_publication_date":184,"last_publication_date":128,"uid":185,"url":186,"link_type":24,"key":187,"isBroken":34,"text":188},"aRRm8BEAACIAfbZQ",[],"bewertungen-sind-ihr-motor-fur-mehr-direktbuchungen","2025-11-13T13:00:56+0000","reputation-management-software","/de/reputation-management-software","e65d6aa0-8d02-4916-a0f6-a42da59ef7d5","Smartreputation by Revyoos","ph:list-star","Bewertungen automatisch verwalten",{"link":192,"icon":5,"description":5,"badge_label":195,"badge_variant":113,"badge_color":114},{"id":104,"type":57,"tags":193,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":194,"isBroken":34,"text":111},[],"39938e8b-ed6e-4c7d-84f1-158b0fa8001e","+2","navigation_menu_content_vertical_navigation$81f789a3-c24f-411d-b181-ec3c2b7df0bb",{"variation":32,"version":68,"items":198,"primary":199,"id":227,"slice_type":116,"slice_label":5},[],{"label":200,"badge":5,"links":201},"Guest Experience",[202,215],{"link":203,"icon":213,"description":214,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":204,"type":57,"tags":205,"lang":14,"slug":206,"first_publication_date":207,"last_publication_date":208,"uid":209,"url":210,"link_type":24,"key":211,"isBroken":34,"text":212},"aEp3gxIAACAAGUPM",[],"die-ki-die-fur-ihre-gaste-da-ist--247","2025-06-12T08:27:16+0000","2026-02-26T17:03:05+0000","guest-messaging","/de/guest-messaging","e903cc32-fd38-4c98-929c-335aa7c5e40e","Smartchat","ph:chat-circle-dots","KI-Chatbot für Gästekommunikation",{"link":216,"icon":225,"description":226,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":217,"type":57,"tags":218,"lang":14,"slug":219,"first_publication_date":220,"last_publication_date":128,"uid":221,"url":222,"link_type":24,"key":223,"isBroken":34,"text":224},"aV-5ORIAACUAMurd",[],"kommunikation-automatisieren--ciao-otas","2026-01-08T14:04:50+0000","hotel-crm","/de/hotel-crm","2276266f-ab4a-4fdc-acac-6b6251c5a721","Smartconnect","ph:arrows-counter-clockwise","Kommunikation und Marketing automatisieren","navigation_menu_content_vertical_navigation$a8bccccc-722a-490b-bbb8-4a04187e0bfb",[229],{"variation":32,"version":68,"items":230,"primary":231,"id":252,"slice_type":253,"slice_label":5},[],{"cards":232},[233,240],{"title":234,"description":235,"link":236,"background_tone":239},"Alle Smartness Produkte","Entdecken Sie alle Produkte der Plattform",{"id":104,"type":57,"tags":237,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":238,"isBroken":34},[],"f7bdae0e-a80f-4028-8307-7a47cb116efe","white",{"title":241,"description":242,"link":243,"background_tone":251},"Erfolgsbasiertes Modell","Mit Smartresults zahlen Sie nach Ergebnis",{"id":244,"type":57,"tags":245,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":250,"isBroken":34},"aeiX_xIAACMA6zK-",[],"weniger-risiko-sie-zahlen-fur-ergebnisse","2026-05-06T15:26:10+0000","hotel-revenue-auf-erfolgsbasis","/de/hotel-revenue-auf-erfolgsbasis","9434bd54-6084-435b-bac5-2d0ed8dcd783","warm-grey","navigation_menu_content_callout_cards$a816fba5-ded9-4acc-959c-1d15e3043bbc","navigation_menu_content_callout_cards","643d42b8-ddbc-44f3-977d-2e5a671378fb","navigation_menu_item$0ca6fc6e-3d65-47bf-9511-49d1fbe3a6a1","navigation_menu_item",{"variation":67,"version":68,"items":258,"primary":259,"id":396,"slice_type":256,"slice_label":5},[],{"label":260,"content":261},"Lösungen",{"id":262,"type":74,"tags":263,"lang":14,"slug":264,"first_publication_date":265,"last_publication_date":266,"uid":267,"data":268,"link_type":24,"key":395,"isBroken":34},"Z9bR2hEAACAAmDJc",[],"unterkunftstyp","2025-03-16T13:27:57+0000","2026-04-27T17:03:05+0000","navigation-menu-content-2",{"slices":269},[270,316,377],{"variation":271,"version":68,"items":272,"primary":273,"id":314,"slice_type":315,"slice_label":5},"verticalNavigation",[],{"label":274,"badge":5,"links":275},"Unterkunftstyp",[276,289,301],{"link":277,"icon":287,"description":288,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":278,"type":57,"tags":279,"lang":14,"slug":280,"first_publication_date":281,"last_publication_date":282,"uid":283,"url":284,"link_type":24,"key":285,"isBroken":34,"text":286},"Z9bVhBEAACAAmDhw",[],"maximieren-sie-den-ertrag-ihrer-ferienvermietung","2025-03-16T13:43:35+0000","2026-03-27T11:11:10+0000","ferienwohnung-management-software","/de/ferienwohnung-management-software","dd98e157-28b1-426f-8029-20fc2b0fb460","Apartments, Ferienhäuser und Gästehäuser","ph:house-line","Mehr aus der Ferienvermietungen herausholen",{"link":290,"icon":299,"description":300,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":291,"type":57,"tags":292,"lang":14,"slug":293,"first_publication_date":294,"last_publication_date":282,"uid":295,"url":296,"link_type":24,"key":297,"isBroken":34,"text":298},"Z9bVkhEAACAAmDiH",[],"bb-fuhren-trauen-sie-sich-mehr","2025-03-16T13:43:48+0000","bed-and-breakfast-software","/de/bed-and-breakfast-software","016614a6-9795-4b99-90a1-e59d38298c38","B&B und Pensionen","ph:bed","Optimales Management für kleine Unterkünfte",{"link":302,"icon":312,"description":313,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":303,"type":57,"tags":304,"lang":14,"slug":305,"first_publication_date":306,"last_publication_date":307,"uid":308,"url":309,"link_type":24,"key":310,"isBroken":34,"text":311},"Z9bVqREAAB8AmDiq",[],"ubernehmen-sie-die-kontrolle-und-fuhren-sie-ihr-hotel-zum-erfolg","2025-03-16T13:44:11+0000","2026-03-27T11:11:11+0000","software-fuer-hotels","/de/software-fuer-hotels","eaaf584e-fa80-441f-8521-2bf932e4aaa1","Hotels","ph:building","Betriebsabläufe automatisieren und mehr Umsatz erzielen","navigation_menu_content_item$7b94a9b3-dab1-4fbb-8d6e-377375c19f8d","navigation_menu_content_item",{"variation":271,"version":68,"items":317,"primary":318,"id":376,"slice_type":315,"slice_label":5},[],{"label":319,"badge":5,"links":320},"Anwendungen",[321,327,339,352,365],{"link":322,"icon":133,"description":326,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":124,"type":57,"tags":323,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":324,"isBroken":34,"text":325},[],"f7fbcf8b-f720-4751-8f98-a53964f3e892","Dynamic Pricing","So verkaufen Sie immer zum besten Preis",{"link":328,"icon":337,"description":338,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":329,"type":57,"tags":330,"lang":14,"slug":331,"first_publication_date":332,"last_publication_date":158,"uid":333,"url":334,"link_type":24,"key":335,"isBroken":34,"text":336},"Z9bVVhEAACAAmDgd",[],"weniger-ota-provisionen-mehr-direktbuchungen","2025-03-16T13:42:48+0000","ota-disintermediation","/de/ota-disintermediation","5cbee04b-d96f-4668-b5e0-c4431faac15e","Direktbuchungen","ph:share-network","OTA-Provisionen reduzieren",{"link":340,"icon":350,"description":351,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":341,"type":57,"tags":342,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":24,"key":348,"isBroken":34,"text":349},"Z9bVYhEAACAAmDgz",[],"schaffen-sie-fur-jeden-gast-ein-unvergessliches-erlebnis","2025-03-16T13:43:00+0000","2026-03-27T11:11:09+0000","guest-journey","/de/guest-journey","2fc3ea3e-c799-4572-bdf9-6451d8bfc601","Gästebeziehung","ph:handshake","Richtig mit Gästen kommunizieren und Bindung fördern",{"link":353,"icon":363,"description":364,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":354,"type":57,"tags":355,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":361,"isBroken":34,"text":362},"aTKkUBIAACMAd1kT",[],"alle-marktanalysen-die-sie-brauchen-um-sich-abzuheben","2025-12-05T09:25:05+0000","2025-12-22T09:12:00+0000","market-intelligence-hotel","/de/market-intelligence-hotel","a9b1c9a4-c43c-42c7-bdc5-d1bf186a5281","Marktanalyse","ph:presentation-chart","Wie Sie Markt und Wettbewerber im Blick behalten",{"link":366,"icon":225,"description":375,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":367,"type":57,"tags":368,"lang":14,"slug":369,"first_publication_date":370,"last_publication_date":345,"uid":371,"url":372,"link_type":24,"key":373,"isBroken":34,"text":374},"Z9bVcxEAACAAmDhP",[],"der-boost-den-sie-brauchen-um-ihren-umsatz-zu-vervielfachen","2025-03-16T13:43:16+0000","upselling","/de/upselling","631f47ed-a8ab-4908-8b8e-4ec696fffd9c","Upselling und Cross-Selling","So verkaufen Sie Zusatzleistungen effektiv","navigation_menu_content_item$71665bc5-7b22-4987-9223-58485e842f0d",{"variation":32,"version":68,"items":378,"primary":379,"id":394,"slice_type":253,"slice_label":5},[],{"cards":380},[381,389],{"title":382,"description":383,"link":384,"background_tone":239},"Wie gut sind Sie im Pricing?","Machen Sie jetzt den Test",{"link_type":385,"key":386,"url":387,"target":388},"Web","7e46ee90-e149-4232-b5cc-741dfa127788","https://trysmartness.typeform.com/quiz-tariffe-de?utm_source=%28Other%29&utm_medium=Website&utm_campaign=%28Other%29+Website+DE+menu+di+navigazione","_blank",{"title":241,"description":390,"link":391,"background_tone":251},"Entdecken Sie Smartresults und zahlen Sie nach Ergebnis",{"id":244,"type":57,"tags":392,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":393,"isBroken":34},[],"cb338b62-ddc7-48e4-a7f0-32eef0bd8ee1","navigation_menu_content_callout_cards$25b17c5e-aaaa-4a56-8019-280a01ff6def","7ab063d4-b338-47d5-818f-a0d623afb5f3","navigation_menu_item$1dc4d13b-5633-4ecf-b494-b73a8ebb79e4",{"variation":32,"version":68,"items":398,"primary":399,"id":410,"slice_type":256,"slice_label":5},[],{"link":400},{"id":401,"type":57,"tags":402,"lang":14,"slug":403,"first_publication_date":404,"last_publication_date":405,"uid":406,"url":407,"link_type":24,"key":408,"isBroken":34,"text":409},"Z91mUREAACgAVHuF",[],"wir-arbeiten-mit-ihrem-pms-und-channel-manager-zusammen","2025-03-21T13:16:10+0000","2025-03-26T21:36:36+0000","integrationen","/de/integrationen","9d1a0670-5be4-4c14-acf6-31a5fe57f005","Integrationen","navigation_menu_item$7c960b38-8664-46f2-815b-5c6f7445874b",{"variation":32,"version":68,"items":412,"primary":413,"id":423,"slice_type":256,"slice_label":5},[],{"link":414},{"id":415,"type":57,"tags":416,"lang":14,"slug":417,"first_publication_date":418,"last_publication_date":107,"uid":419,"url":420,"link_type":24,"key":421,"isBroken":34,"text":422},"Z9bZZxEAAB8AmD6z",[],"finden-sie-die-richtige-losung-fur-ihre-ziele","2025-03-16T14:00:09+0000","pricing","/de/pricing","5063b0b8-23c7-4856-8601-88d432c28fa0","Preis","navigation_menu_item$4cbabf1f-39af-46c0-9833-5035f07e5627",{"variation":67,"version":68,"items":425,"primary":426,"id":596,"slice_type":256,"slice_label":5},[],{"label":427,"content":428},"Ressourcen",{"id":429,"type":74,"tags":430,"lang":14,"slug":431,"first_publication_date":432,"last_publication_date":433,"uid":434,"data":435,"link_type":24,"key":595,"isBroken":34},"aO3thhAAACIAgrq-",[],"wissen","2025-10-14T06:58:02+0000","2026-05-15T08:57:17+0000","navigation-menu-content-risorse",{"slices":436},[437,488,526,548],{"variation":32,"version":68,"items":438,"primary":439,"id":487,"slice_type":116,"slice_label":5},[],{"label":440,"badge":5,"links":441},"Wissen",[442,454,464,476],{"link":443,"icon":5,"description":453,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":444,"type":57,"tags":445,"lang":14,"slug":446,"first_publication_date":447,"last_publication_date":448,"uid":449,"url":450,"link_type":24,"key":451,"isBroken":34,"text":452},"acVOUBEAACEAVteM",[],"der-smartness-blog","2026-03-26T16:07:36+0000","2026-04-24T12:20:19+0000","blog","/de/blog","a5af6baf-f63f-4356-8a5b-b9e4dc5f47e1","Blog","Strategien & Tipps für Ihr Wachstum",{"link":455,"icon":5,"description":463,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":456,"type":57,"tags":457,"lang":14,"slug":458,"first_publication_date":447,"last_publication_date":447,"uid":459,"url":460,"link_type":24,"key":461,"isBroken":34,"text":462},"acVMPREAACMAVtKy",[],"kostenlose-ressourcen-fur-property-manager-und-hoteliers","kostenlose-ressourcen","/de/kostenlose-ressourcen","ef5a6b56-9329-4b01-8f30-a5188b408843","Kostenlose Ressourcen","Vorlagen, eBooks & Guides",{"link":465,"icon":5,"description":475,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":466,"type":57,"tags":467,"lang":14,"slug":468,"first_publication_date":469,"last_publication_date":470,"uid":471,"url":472,"link_type":24,"key":473,"isBroken":34,"text":474},"Z-HY7BAAACQAddrN",[],"nehmen-sie-an-unseren-events-teil","2025-05-19T12:38:15+0000","2025-12-22T10:06:08+0000","hotel-schulung","/de/hotel-schulung","54c087c7-b6ec-4e54-b76c-ee1ed6ab21eb","Webinare & Events","Kommende Events & Aufzeichnungen",{"link":477,"icon":5,"description":486,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":478,"type":57,"tags":479,"lang":14,"slug":480,"first_publication_date":481,"last_publication_date":481,"uid":482,"url":483,"link_type":24,"key":484,"isBroken":34,"text":485},"aPIirRAAACMAiibP",[],"glossar-fur-hotels-und-ferienunterkunfte","2025-11-06T11:45:18+0000","glossar","/de/glossar","eed1268e-5911-4525-8352-cd3e4185e669","Glossar","200+ Begriffe für Gastgeber","navigation_menu_content_vertical_navigation$54dfce83-c1b5-498d-8c37-a4412b1dbe2c",{"variation":32,"version":68,"items":489,"primary":490,"id":525,"slice_type":116,"slice_label":5},[],{"label":491,"badge":5,"links":492},"Einblicke",[493,504,514],{"link":494,"icon":5,"description":503,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":495,"type":57,"tags":496,"lang":14,"slug":497,"first_publication_date":447,"last_publication_date":498,"uid":499,"url":500,"link_type":24,"key":501,"isBroken":34,"text":502},"acVIshEAACAAVsvu",[],"erfolgsgeschichten","2026-03-27T15:10:26+0000","case-studies","/de/case-studies","341b2c2c-bf7f-4f2b-ba91-2fc7bd910d52","Case Studies","Erfahrungen unserer Kunden",{"link":505,"icon":5,"description":513,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":506,"type":57,"tags":507,"lang":14,"slug":508,"first_publication_date":432,"last_publication_date":307,"uid":509,"url":510,"link_type":24,"key":511,"isBroken":34,"text":512},"aL6lbxAAACMAxRXF",[],"hotelsoftware-im-vergleich-was-smartness-anders-macht","vergleich","/de/vergleich","dbf6c91e-1414-417e-b00b-a93946b7d60a","Smartness vergleichen","Funktionen und Vorteile vergleichen",{"link":515,"icon":5,"description":524,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":516,"type":57,"tags":517,"lang":14,"slug":518,"first_publication_date":519,"last_publication_date":307,"uid":520,"url":521,"link_type":24,"key":522,"isBroken":34,"text":523},"Z9bjzREAAB8AmE-K",[],"berechnen-sie-ihren-roi-mit-smartness","2025-03-16T14:44:31+0000","roi-rechner-hotel","/de/roi-rechner-hotel","5b4a25d8-3d1f-4d6a-ad4a-659925cdf3ad","ROI-Rechner","Sehen Sie, ob sich Smartness lohnt","navigation_menu_content_vertical_navigation$9546efea-b139-40a2-9b39-ffeb35edfc8f",{"variation":32,"version":68,"items":527,"primary":528,"id":547,"slice_type":116,"slice_label":5},[],{"label":529,"badge":5,"links":530},"Kostenlose Tools",[531,537],{"link":532,"icon":5,"description":536,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":354,"type":57,"tags":533,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":534,"isBroken":34,"text":535},[],"afbc0ef8-574c-4781-a049-11855216c8dc","Smartfree","Markttrends & Wettbewerber analysieren",{"link":538,"icon":5,"description":546,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":539,"type":57,"tags":540,"lang":14,"slug":541,"first_publication_date":433,"last_publication_date":433,"uid":542,"url":543,"link_type":24,"key":544,"isBroken":34,"text":545},"agbVpRIAACQAGC6L",[],"events-fruh-erkennen.-preise-besser-steuern.","hotel-events-kalender","/de/hotel-events-kalender","4eb94d7b-59dc-498a-83fb-add91e7577ef","Smartevents","Finden Sie Events in Ihrer Umgebung","navigation_menu_content_vertical_navigation$6db6fc4a-b1ec-4532-ad14-94a8e2ebbfe9",{"variation":32,"version":68,"items":549,"primary":550,"id":594,"slice_type":116,"slice_label":5},[],{"label":551,"badge":5,"links":552},"Smartness entdecken",[553,565,577,588],{"link":554,"icon":5,"description":564,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":555,"type":57,"tags":556,"lang":14,"slug":557,"first_publication_date":558,"last_publication_date":559,"uid":560,"url":561,"link_type":24,"key":562,"isBroken":34,"text":563},"Z9bemBEAACIAmEb4",[],"unsere-mission-ist-ihre-vollstandige-unabhangigkeit","2025-03-16T14:22:18+0000","2026-01-22T14:51:29+0000","uber-uns","/de/uber-uns","1e3ff18c-78c4-4cac-9ba9-89f34322af13","Über uns","Unsere Geschichte und Mission",{"link":566,"icon":5,"description":576,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":567,"type":57,"tags":568,"lang":14,"slug":569,"first_publication_date":570,"last_publication_date":571,"uid":572,"url":573,"link_type":24,"key":574,"isBroken":34,"text":575},"Z9beqREAAB8AmEcW",[],"entfalte-dein-talent","2025-03-16T14:22:49+0000","2026-01-19T17:00:32+0000","karriere","/de/karriere","36157b77-ab96-4edf-9b6e-1c35ed928d6d","Karriere","Unsere Werte, Benefits & offene Stellen",{"link":578,"icon":5,"description":587,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":579,"type":57,"tags":580,"lang":14,"slug":581,"first_publication_date":582,"last_publication_date":307,"uid":583,"url":584,"link_type":24,"key":585,"isBroken":34,"text":586},"Z9bgqxEAACIAmEp3",[],"wir-sind-bereit-fur-ihre-ehrgeizigsten-projekte","2025-03-16T14:31:09+0000","partner","/de/partner","4256a926-65fb-4158-9442-0eddf75d8c62","Partnerschaften","Vorteile für Partner entdecken",{"link":589,"icon":5,"description":593,"badge_label":5,"badge_variant":100,"badge_color":101},{"link_type":385,"key":590,"url":591,"target":388,"text":592},"92a09c26-dbf6-4c73-a806-e5d515bc40d9","https://smartpricing.referral-factory.com/cotKXM9D","Smartness empfehlen","Wir bedanken uns mit einer Prämie","navigation_menu_content_vertical_navigation$568b1112-ca98-405d-a5a1-c4d2754aeafe","faad9a92-6d2c-4fd8-9bf8-75fc77efd222","navigation_menu_item$f38aeb72-3510-4743-80da-16cc346ed928",[598,604],{"variation":599,"version":68,"items":600,"primary":601,"id":602,"slice_type":603,"slice_label":5},"langSwitcher",[],{},"header_item$a27fd504-0399-42fb-8c3b-b35d41fc11b9","header_item",{"variation":605,"version":68,"items":606,"primary":607,"id":620,"slice_type":603,"slice_label":5},"menuDropdown",[],{"trigger_label":608,"dropdown_links":609},"Login",[610,613,615,618],{"link_type":385,"key":611,"url":612,"target":388,"text":212},"486105df-169d-4785-819e-e8aebb68f459","https://platform.smartness.com/",{"link_type":385,"key":614,"url":612,"target":388,"text":224},"264b96f1-65e8-4489-aa95-8728214bc115",{"link_type":385,"key":616,"url":617,"target":388,"text":97},"77920989-ffdb-4080-9faf-804187485d8a","https://pms.smartness.com/",{"link_type":385,"key":619,"url":612,"target":388,"text":132},"a6a9f759-3bcf-4eee-b629-0ba0112f5773","header_item$c48df49a-7b38-44d3-970d-10b607c20a60",[622],{"variation":623,"version":68,"items":624,"primary":625,"id":637,"slice_type":603,"slice_label":5},"button",[],{"link":626,"variant":113,"leading_icon":5,"trailing_icon":5,"padded":636},{"id":627,"type":57,"tags":628,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":634,"isBroken":34,"text":635},"Z9fl3xEAACEAmdNc",[],"wie-mochten-sie-starten","2025-03-17T09:05:40+0000","2026-03-17T10:11:40+0000","starten","/de/starten","215c4be4-2f89-406b-9f96-81e85467daa9","Demo anfordern",true,"header_item$f4cc729f-1914-48f8-93d9-a8971c904f5c",{"id":36,"uid":42,"url":5,"type":37,"href":639,"tags":640,"first_publication_date":40,"last_publication_date":41,"slugs":641,"linked_documents":642,"lang":14,"alternate_languages":643,"data":648},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ag7OVBIAAOeAJCz2&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9bRwxEAACEAmDI0%22%29+%5D%5D",[],[39],[],[644,646],{"id":645,"type":37,"lang":18,"uid":32},"Z7cFWhAAACQAYV2J",{"id":647,"type":37,"lang":21,"uid":42},"Z8bJEBAAAB8AKWdj",{"details":649,"navigation":662,"company":764,"social":769,"copyright":786,"legal_list":787},[650],{"type":651,"text":652,"spans":653,"direction":661},"paragraph","Kundensupport\n+39 0461 156 0049",[654],{"start":655,"end":656,"type":657,"data":658},14,31,"hyperlink",{"link_type":385,"url":659,"target":660},"tel:+3904611560049","_self","ltr",[663,700,720,739],{"label":71,"link":664},[665,668,671,674,677,680,683,687,690,694,697],{"id":155,"type":57,"tags":666,"lang":14,"slug":157,"first_publication_date":158,"last_publication_date":159,"uid":160,"url":161,"link_type":24,"key":667,"isBroken":34,"text":163},[],"d61321ed-ecd0-4656-a471-90357acff7e4",{"id":204,"type":57,"tags":669,"lang":14,"slug":206,"first_publication_date":207,"last_publication_date":208,"uid":209,"url":210,"link_type":24,"key":670,"isBroken":34,"text":212},[],"2eae3d57-656d-43d4-8f4f-1479368b59bc",{"id":217,"type":57,"tags":672,"lang":14,"slug":219,"first_publication_date":220,"last_publication_date":128,"uid":221,"url":222,"link_type":24,"key":673,"isBroken":34,"text":224},[],"20f645fd-f726-486c-ad68-1d4a723598a9",{"id":137,"type":57,"tags":675,"lang":14,"slug":139,"first_publication_date":92,"last_publication_date":140,"uid":141,"url":142,"link_type":24,"key":676,"isBroken":34,"text":144},[],"3c24d3f3-12a1-4864-a19f-dede81164b4c",{"id":89,"type":57,"tags":678,"lang":14,"slug":91,"first_publication_date":92,"last_publication_date":93,"uid":94,"url":95,"link_type":24,"key":679,"isBroken":34,"text":97},[],"5473c2af-5768-4077-8481-2de91ec83d36",{"id":124,"type":57,"tags":681,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":682,"isBroken":34,"text":132},[],"28a9c965-4d78-4a89-a9ac-36b847b73c67",{"id":181,"type":57,"tags":684,"lang":14,"slug":183,"first_publication_date":184,"last_publication_date":128,"uid":185,"url":186,"link_type":24,"key":685,"isBroken":34,"text":686},[],"84754158-2d7e-4984-a592-b20743cacd1a","Smartreputation",{"id":168,"type":57,"tags":688,"lang":14,"slug":170,"first_publication_date":171,"last_publication_date":172,"uid":173,"url":174,"link_type":24,"key":689,"isBroken":34,"text":176},[],"bfc858b0-5061-40a0-82fe-4c355749ff9e",{"id":244,"type":57,"tags":691,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":692,"isBroken":34,"text":693},[],"665b1c3c-a480-42c0-a305-3cbbeda72620","Smartresults",{"id":401,"type":57,"tags":695,"lang":14,"slug":403,"first_publication_date":404,"last_publication_date":405,"uid":406,"url":407,"link_type":24,"key":696,"isBroken":34,"text":409},[],"57b81464-254b-42b7-845a-c78c49c41270",{"id":415,"type":57,"tags":698,"lang":14,"slug":417,"first_publication_date":418,"last_publication_date":107,"uid":419,"url":420,"link_type":24,"key":699,"isBroken":34,"text":422},[],"0d1bd434-e144-4f8a-83c3-d31cda728a52",{"label":319,"link":701},[702,705,708,712,716],{"id":354,"type":57,"tags":703,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":704,"isBroken":34,"text":362},[],"d0267605-4707-4b1a-a14e-79ec858ff68d",{"id":329,"type":57,"tags":706,"lang":14,"slug":331,"first_publication_date":332,"last_publication_date":158,"uid":333,"url":334,"link_type":24,"key":707,"isBroken":34,"text":336},[],"681eeddd-bcf2-49dd-9b81-46552674178a",{"id":124,"type":57,"tags":709,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":710,"isBroken":34,"text":711},[],"d33074f9-e107-4f54-9958-df464d9df22b","Revenue Management",{"id":341,"type":57,"tags":713,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":24,"key":714,"isBroken":34,"text":715},[],"cf6b9fb0-b2c4-4c51-b755-02719109307d","Guest Journey",{"id":367,"type":57,"tags":717,"lang":14,"slug":369,"first_publication_date":370,"last_publication_date":345,"uid":371,"url":372,"link_type":24,"key":718,"isBroken":34,"text":719},[],"b65dc76f-4e10-4bac-b37f-d4ce513f12d3","Upselling & Cross-Selling",{"label":427,"link":721},[722,725,729,733,736],{"id":444,"type":57,"tags":723,"lang":14,"slug":446,"first_publication_date":447,"last_publication_date":448,"uid":449,"url":450,"link_type":24,"key":724,"isBroken":34,"text":452},[],"bc4a5886-ee29-4d1c-b06f-ddd7da033805",{"id":495,"type":57,"tags":726,"lang":14,"slug":497,"first_publication_date":447,"last_publication_date":498,"uid":499,"url":500,"link_type":24,"key":727,"isBroken":34,"text":728},[],"a1c687a4-70cf-4933-aa79-993829517470","Erfolgsgeschichten",{"id":456,"type":57,"tags":730,"lang":14,"slug":458,"first_publication_date":447,"last_publication_date":447,"uid":459,"url":460,"link_type":24,"key":731,"isBroken":34,"text":732},[],"de321698-e995-48f2-9316-da00222383f6","Kostenlose Downloads",{"id":478,"type":57,"tags":734,"lang":14,"slug":480,"first_publication_date":481,"last_publication_date":481,"uid":482,"url":483,"link_type":24,"key":735,"isBroken":34,"text":485},[],"f15b0ac9-d135-4f52-ba05-e832a436dd70",{"id":354,"type":57,"tags":737,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":738,"isBroken":34,"text":535},[],"37936e17-5164-48c9-b6fe-4d9cf2ed8497",{"label":740,"link":741},"Entdecken",[742,746,750,753,756,760],{"id":627,"type":57,"tags":743,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":744,"isBroken":34,"text":745},[],"2fe3a92d-1c1d-46dc-8bf1-d2c5d4efa4c0","Demo anforden",{"id":516,"type":57,"tags":747,"lang":14,"slug":518,"first_publication_date":519,"last_publication_date":307,"uid":520,"url":521,"link_type":24,"key":748,"isBroken":34,"text":749},[],"20c0d247-3262-403e-aa99-79a26539c82b","ROI berechnen",{"link_type":385,"key":751,"url":591,"target":388,"text":752},"97b90ad3-3841-4b7a-9acf-e98fb6ce0d2b","Empfehlungsprogramm",{"id":555,"type":57,"tags":754,"lang":14,"slug":557,"first_publication_date":558,"last_publication_date":559,"uid":560,"url":561,"link_type":24,"key":755,"isBroken":34,"text":563},[],"c8b05d5a-9ab0-48a6-8ed4-62e2f6c9122e",{"id":567,"type":57,"tags":757,"lang":14,"slug":569,"first_publication_date":570,"last_publication_date":571,"uid":572,"url":573,"link_type":24,"key":758,"isBroken":34,"text":759},[],"0a05c11f-db05-4fee-9aca-e4c686d763f7","Arbeiten bei Smartness",{"id":579,"type":57,"tags":761,"lang":14,"slug":581,"first_publication_date":582,"last_publication_date":307,"uid":583,"url":584,"link_type":24,"key":762,"isBroken":34,"text":763},[],"b539dbba-918f-493a-8786-b763dee5f400","Partner",[765,767],{"text":766},"Smartness Srl",{"text":768},"Arco (TN) Italia - P.IVA - VAT IT02576010223",[770,774,778,782],{"link_type":385,"key":771,"url":772,"target":388,"text":773},"8ddcde98-7db4-49c4-9d56-bac1efe79fa5","https://www.facebook.com/smartnesscom/","ph:facebook-logo-fill",{"link_type":385,"key":775,"url":776,"target":388,"text":777},"7fe05bf6-d853-4a6d-8646-588cbe0e8bf0","https://www.linkedin.com/company/smartness-com","ph:linkedin-logo-fill",{"link_type":385,"key":779,"url":780,"target":388,"text":781},"c1e72f2e-0f97-4141-a90a-b377f9d38e40","https://www.youtube.com/@smartness-com","ph:youtube-logo-fill",{"link_type":385,"key":783,"url":784,"target":388,"text":785},"a457f22a-2e7c-42a4-a7b3-890f53610fd7","https://www.glassdoor.it/Panoramica/Lavorando-in-Smartpricing-EI_IE4962186.13,25.htm","cib:glassdoor","© 2025 Helium Srl all right riserved",[788,792,802,806,815,824],{"link_type":385,"key":789,"url":790,"target":388,"text":791},"3789a449-a872-4f27-94f8-5b0dee089a28","https://www.iubenda.com/privacy-policy/48489621","Privacy Policy",{"id":793,"type":57,"tags":794,"lang":14,"slug":795,"first_publication_date":796,"last_publication_date":797,"uid":798,"url":799,"link_type":24,"key":800,"isBroken":34,"text":801},"Z-_zBBEAACIA7b1o",[],"cookie-richtlinie","2025-04-04T15:03:20+0000","2025-05-05T15:18:42+0000","cookie","/de/cookie","7ffb22e4-8ae3-42b0-8962-067b2e84e118","Cookie Policy",{"link_type":385,"key":803,"url":804,"target":388,"text":805},"5fad2d0d-5395-4a4f-88f8-c6b4647cab8d","https://whistleblowersoftware.com/secure/9aac83e1-be46-4a4b-8c7b-ac5c488d6d5d","Whistleblowing",{"id":807,"type":57,"tags":808,"lang":14,"slug":809,"first_publication_date":810,"last_publication_date":433,"uid":811,"url":812,"link_type":24,"key":813,"isBroken":34,"text":814},"Z-T9CxIAACQAp6Zz",[],"rechtliche-hinweise","2025-03-27T07:23:56+0000","legal","/de/legal","e98f8f28-ebae-476d-9297-877c43c40dca","Impressum",{"id":816,"type":57,"tags":817,"lang":14,"slug":818,"first_publication_date":819,"last_publication_date":820,"uid":818,"url":821,"link_type":24,"key":822,"isBroken":34,"text":823},"aYHY8xAAACEA9dKk",[],"agb","2026-02-03T11:55:48+0000","2026-02-05T13:58:19+0000","/de/agb","f1c7009a-4a9f-4cd1-9ed2-0c4347d93aba","AGB",{"id":825,"type":57,"tags":826,"lang":14,"slug":827,"first_publication_date":41,"last_publication_date":41,"uid":827,"url":828,"link_type":24,"key":829,"isBroken":34,"text":830},"agSWdxIAACMAFMtT",[],"sitemap","/de/sitemap","52179ae4-b68a-48fa-8fe7-f76d2ed11b20","Sitemap",{"id":832,"uid":833,"url":834,"type":835,"href":836,"tags":837,"first_publication_date":838,"last_publication_date":838,"slugs":839,"linked_documents":841,"lang":14,"alternate_languages":842,"data":847},"ag2FbhIAACQAIjH_","prairerhof-bnb","/de/case-studies/prairerhof-bnb","case_study","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ag7OVBIAAOeAJCz2&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ag2FbhIAACQAIjH_%22%29+%5D%5D",[],"2026-05-21T09:06:17+0000",[840],"prairerhof-bb",[],[843,845],{"id":844,"type":835,"lang":21,"uid":833},"ag2FeRIAACQAIjIT",{"id":846,"type":835,"lang":18,"uid":833},"ag2DjhIAALHyIi8E",{"title":848,"description":853,"image":857,"category_use_case":867,"category_property_type":878,"category_location":888,"location":899,"rooms_number":903,"kpis":907,"slices":917,"meta_title":1226,"meta_description":1227,"meta_image":1228,"slices2":1235,"slices3":1252},[849],{"type":850,"text":851,"spans":852,"direction":661},"heading1","Prairerhof B&B",[],[854],{"type":651,"text":855,"spans":856,"direction":661},"Früher war 100 % Auslastung das Ziel. Heute ist uns wichtiger, die richtigen Preise zu erzielen und dadurch auch die Qualität zu steigern.",[],{"dimensions":858,"alt":851,"copyright":5,"url":861,"id":862,"edit":863},{"width":859,"height":860},1800,1200,"https://images.prismic.io/smartness/ag2ESqYofJOwHavv_PraiererhofBB.jpg?auto=format,compress","ag2ESqYofJOwHavv",{"x":864,"y":864,"zoom":865,"background":866},0,1,"transparent",{"id":868,"type":869,"tags":870,"lang":14,"slug":871,"first_publication_date":872,"last_publication_date":873,"uid":874,"data":875,"link_type":24,"key":877,"isBroken":34},"Z9bfAREAACAAmEen","case_study_category_use_case",[],"dynamische-preisgestaltung","2025-03-16T14:24:06+0000","2025-03-19T07:31:51+0000","dynamic-pricing",{"label":876},"Dynamische Preisgestaltung","c53fecc1-e60a-4f39-86f4-ca4b7a8928b0",{"id":879,"type":880,"tags":881,"lang":14,"slug":882,"first_publication_date":883,"last_publication_date":884,"uid":885,"data":886,"link_type":24,"key":887,"isBroken":34},"Z8XGfBAAAB8AJ9cm","case_study_category_property_type",[],"bb-und-pensionen","2025-03-03T15:10:54+0000","2025-03-19T07:30:45+0000","bb",{"label":298},"7de61120-0812-4afa-aeef-ef2548a8deaa",{"id":889,"type":890,"tags":891,"lang":14,"slug":892,"first_publication_date":893,"last_publication_date":894,"uid":895,"data":896,"link_type":24,"key":898,"isBroken":34},"Z8XFhRAAAB8AJ9VT","case_study_category_location",[],"rest-der-welt","2025-03-03T15:06:46+0000","2025-03-19T07:36:02+0000","rest-of-the-world",{"label":897},"Rest der Welt","161f461f-8fc2-49f8-9cd3-fe7a36e94568",[900],{"type":651,"text":901,"spans":902,"direction":661},"Schenna bei Meran",[],[904],{"type":651,"text":905,"spans":906,"direction":661},"15",[],[908,911,914],{"value":909,"label":910},"+42 %","Umsatz",{"value":912,"label":913},"+3 %","Auslastung",{"value":915,"label":916},"+19 %","ADR",[918,968,981,992,1003,1017,1027,1038,1049,1057,1068,1076,1087,1107,1118,1126,1137,1151,1162,1197,1207,1215],{"variation":32,"version":68,"items":919,"primary":920,"id":966,"slice_type":967,"slice_label":5},[],{"text":921},[922,926,936,951,954,957,960],{"type":923,"text":924,"spans":925,"direction":661},"heading2","Hintergrund",[],{"type":651,"text":927,"spans":928,"direction":661},"Der Prairerhof in Schenna bei Meran ist ein familiengeführter Hof mit langer Geschichte. Die erste Erwähnung reicht bis ins Jahr 1401 zurück, heute wird der Betrieb in fünfter Generation von der Familie Mair geführt.",[929,933],{"start":930,"end":931,"type":932},44,61,"strong",{"start":934,"end":935,"type":932},62,65,{"type":651,"text":937,"spans":938,"direction":661},"Die Gästebeherbergung begann bereits in den 1920er-Jahren, zunächst mit der Vermietung einzelner Zimmer. Später entwickelte sich daraus eine Frühstückspension mit traditionellen Zimmern im Bauernhaus. 2009 kamen zwei moderne Apartments im neu errichteten Wohn- und Wirtschaftsgebäude hinzu.",[939,942,945,948],{"start":940,"end":941,"type":932},141,158,{"start":943,"end":944,"type":932},212,216,{"start":946,"end":947,"type":932},217,224,{"start":949,"end":950,"type":932},225,235,{"type":651,"text":952,"spans":953,"direction":661},"Heute umfasst der Prairerhof zehn Doppelzimmer, drei Einzelzimmer und zwei Apartments. Das Angebot verbindet bäuerliche Tradition, persönliche Betreuung und moderne Erholungselemente wie Pool, Whirlpool-Terrasse und eine Sauna im Weinberg.",[],{"type":651,"text":955,"spans":956,"direction":661},"Die Gäste kommen zu rund 90 % aus Deutschland, ergänzt durch Gäste aus der Schweiz, Italien den umliegenden Regionen. Der Betrieb ist fast ganzjährig geöffnet, mit kurzen Schließzeiten in nachfrageschwächeren Phasen.",[],{"type":923,"text":958,"spans":959,"direction":661},"Herausforderung",[],{"type":651,"text":961,"spans":962,"direction":661},"Als Thomas Mair den Betrieb früh übernehmen durfte, sah er in der Preisgestaltung einen der größten Hebel für die Weiterentwicklung des Prairerhofs. In der Umgebung gibt es viele vergleichbare Pensionen, die teilweise noch sehr traditionell geführt werden. Genau darin erkannte er eine Chance.",[963],{"start":964,"end":965,"type":932},52,131,"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83","rich_text",{"variation":32,"version":68,"items":969,"primary":970,"id":979,"slice_type":980,"slice_label":5},[],{"title":971,"description":972},[],[973],{"type":651,"text":974,"spans":975,"direction":661},"„Bei uns sind viele gleichwertige Pensionen in der Umgebung, die eher von älteren Generationen geführt werden. Ich durfte den Betrieb früh übernehmen und habe im Preis eigentlich immer schon den größten Hebel gesehen.“",[976],{"start":864,"end":977,"type":978},218,"em","card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac","card_highlight",{"variation":32,"version":68,"items":982,"primary":983,"id":991,"slice_type":967,"slice_label":5},[],{"text":984},[985],{"type":651,"text":986,"spans":987,"direction":661},"Vor Smartpricing arbeitete der Prairerhof mit klassischen Saisonzeiten und festen Preisen. Die Struktur war übersichtlich, aber wenig flexibel. Gerade bei hoher Nachfrage fehlte der Mut und die Grundlage, Preise gezielt weiterzuentwickeln.",[988],{"start":989,"end":990,"type":932},178,239,"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":68,"items":993,"primary":994,"id":1002,"slice_type":980,"slice_label":5},[],{"title":995,"description":996},[],[997],{"type":651,"text":998,"spans":999,"direction":661},"„Am Anfang ging es vor allem darum, sich überhaupt zu trauen, die Preise zu erhöhen. Da steht immer die Frage im Raum: Geht das? Tragen das die Gäste mit?“",[1000],{"start":864,"end":1001,"type":978},155,"card_highlight$93f272e3-2e90-49f3-b228-90b0c31dfbd1",{"variation":32,"version":68,"items":1004,"primary":1005,"id":1016,"slice_type":967,"slice_label":5},[],{"text":1006},[1007],{"type":651,"text":1008,"spans":1009,"direction":661},"Hinzu kam eine starke Stammgastbasis. Für den Betrieb war deshalb wichtig, Preisanpassungen nicht einfach durchzusetzen, sondern verständlich zu steuern: Wer flexibel reist, kann günstigere Zeiträume wählen. Wer in besonders gefragten Zeiten bucht, zahlt einen Preis, der besser zur Nachfrage passt.",[1010,1013],{"start":1011,"end":1012,"type":932},15,21,{"start":1014,"end":1015,"type":932},22,36,"rich_text$60315ea4-b2fc-433f-9a5a-3c7344525abf",{"variation":32,"version":68,"items":1018,"primary":1019,"id":1026,"slice_type":980,"slice_label":5},[],{"title":1020,"description":1021},[],[1022],{"type":651,"text":1023,"spans":1024,"direction":661},"„Wir haben unseren Stammgästen erklärt: Wenn ihr flexibel seid, nehmt andere Zeiträume als die Hauptzeiten. Dann können wir euch auch andere Preise anbieten.“",[1025],{"start":864,"end":941,"type":978},"card_highlight$1ab5e9ee-0c91-4166-b08a-ad2c781db973",{"variation":32,"version":68,"items":1028,"primary":1029,"id":1037,"slice_type":967,"slice_label":5},[],{"text":1030},[1031,1034],{"type":923,"text":1032,"spans":1033,"direction":661},"Lösung",[],{"type":651,"text":1035,"spans":1036,"direction":661},"Im September 2022 führte der Prairerhof Smartpricing ein. Für Thomas Mair war dieser Schritt Teil einer grundsätzlichen Haltung: neue Möglichkeiten früh prüfen, statt abzuwarten, bis alle anderen sie nutzen.",[],"rich_text$f4e4ddb8-af4b-4ba5-bb42-98e78d0579ea",{"variation":32,"version":68,"items":1039,"primary":1040,"id":1048,"slice_type":980,"slice_label":5},[],{"title":1041,"description":1042},[],[1043],{"type":651,"text":1044,"spans":1045,"direction":661},"„Ich habe immer viel über das Internet recherchiert und mir angeschaut, welche Möglichkeiten es gibt. Bei Smartpricing war ich eigentlich vom Produkt gleich überzeugt und habe eine Chance gesehen.“",[1046],{"start":864,"end":1047,"type":978},197,"card_highlight$32c7cf58-6d5a-4571-81a6-a4aff7b12df5",{"variation":32,"version":68,"items":1050,"primary":1051,"id":1056,"slice_type":967,"slice_label":5},[],{"text":1052},[1053],{"type":651,"text":1054,"spans":1055,"direction":661},"Gestartet wurde mit den bisherigen Preisen des Betriebs als Grundlage. In den ersten Monaten arbeitete der Prairerhof noch mit engeren Vorgaben, um Vertrauen in die neue Logik aufzubauen. Mit jeder Saison kamen jedoch mehr Daten aus dem Betrieb hinzu: Buchungsverhalten, Nachfrageverläufe, Auslastung und Preisreaktionen.",[],"rich_text$ed3e1139-a362-42b1-9c6b-12297d78161a",{"variation":32,"version":68,"items":1058,"primary":1059,"id":1067,"slice_type":980,"slice_label":5},[],{"title":1060,"description":1061},[],[1062],{"type":651,"text":1063,"spans":1064,"direction":661},"„Anfangs haben wir noch mit einer sehr strengen Tabelle begonnen. Mittlerweile hat der Algorithmus viel mehr Erfahrung und kann sich natürlich auch viel besser einbringen.“",[1065],{"start":864,"end":1066,"type":978},172,"card_highlight$6b6b6804-7222-457f-a0b0-3094410ef800",{"variation":32,"version":68,"items":1069,"primary":1070,"id":1075,"slice_type":967,"slice_label":5},[],{"text":1071},[1072],{"type":651,"text":1073,"spans":1074,"direction":661},"Für den Betrieb bedeutete der Umstieg vor allem, die eigene Preisstruktur Schritt für Schritt anders zu denken.",[],"rich_text$7c3801aa-05c0-472b-97a7-6e5b65eb01a1",{"variation":32,"version":68,"items":1077,"primary":1078,"id":1086,"slice_type":980,"slice_label":5},[],{"title":1079,"description":1080},[],[1081],{"type":651,"text":1082,"spans":1083,"direction":661},"„Man hat langsam angefangen zu steuern und gemerkt, dass sich die Hauptsaison verlängert hat und sich gleichzeitig auch die Preisstruktur verbessert hat.“",[1084],{"start":864,"end":1085,"type":978},154,"card_highlight$78de150a-5a44-49e0-a35e-de241c162763",{"variation":32,"version":68,"items":1088,"primary":1089,"id":1106,"slice_type":967,"slice_label":5},[],{"text":1090},[1091],{"type":651,"text":1092,"spans":1093,"direction":661},"Heute nutzt der Prairerhof zusätzlich Smartpricing Premium. Der Service ergänzt die Software um eine regelmäßige persönliche Beratung: Ein Revenue Manager von Smartness analysiert gemeinsam mit dem Betrieb die Entwicklung, prüft Einstellungen und hilft dabei, die Preisstrategie laufend zu optimieren.",[1094,1097,1100,1103],{"start":1095,"end":1096,"type":932},38,50,{"start":1098,"end":1099,"type":932},51,58,{"start":1101,"end":1102,"type":932},113,124,{"start":1104,"end":1105,"type":932},125,133,"rich_text$90416cca-9a2d-4e68-ad37-ec5ea8cfc61c",{"variation":32,"version":68,"items":1108,"primary":1109,"id":1117,"slice_type":980,"slice_label":5},[],{"title":1110,"description":1111},[],[1112],{"type":651,"text":1113,"spans":1114,"direction":661},"„Zurzeit ist mehr das Problem, dass die Zeit fehlt. Deshalb habe ich mich entschieden, das zusätzlich zu machen: Wenn man sich einmal im Monat fix darum Gedanken macht, reinschaut, optimiert und anpasst.“",[1115],{"start":864,"end":1116,"type":978},204,"card_highlight$62d23fa7-e47d-4a3e-9e09-8baf0e54ed4e",{"variation":32,"version":68,"items":1119,"primary":1120,"id":1125,"slice_type":967,"slice_label":5},[],{"text":1121},[1122],{"type":651,"text":1123,"spans":1124,"direction":661},"Besonders wichtig ist diese Unterstützung in der Vor- und Nachsaison. ",[],"rich_text$9c770de5-b093-4289-a3d8-f2378530e3c2",{"variation":32,"version":68,"items":1127,"primary":1128,"id":1136,"slice_type":980,"slice_label":5},[],{"title":1129,"description":1130},[],[1131],{"type":651,"text":1132,"spans":1133,"direction":661},"„In der Hauptsaison ist es nicht mehr so schwierig, dann läuft das. Wichtiger ist es in der Vor- und Nachsaison, wo man flexibler starten, aber danach gezielter anziehen muss.“",[1134],{"start":864,"end":1135,"type":978},176,"card_highlight$98ffa49d-9995-40ed-9bd7-5dd18c26e901",{"variation":32,"version":68,"items":1138,"primary":1139,"id":1150,"slice_type":967,"slice_label":5},[],{"text":1140},[1141,1144],{"type":923,"text":1142,"spans":1143,"direction":661},"Ergebnis",[],{"type":651,"text":1145,"spans":1146,"direction":661},"Seit der Einführung von Smartpricing hat sich nicht nur die Preisstrategie des Prairerhofs verbessert, sondern auch der Blick auf das eigene Geschäft.",[1147],{"start":1148,"end":1149,"type":932},116,149,"rich_text$8950e468-1e41-4c4b-ba5d-83c7bf635239",{"variation":32,"version":68,"items":1152,"primary":1153,"id":1161,"slice_type":980,"slice_label":5},[],{"title":1154,"description":1155},[],[1156],{"type":651,"text":1157,"spans":1158,"direction":661},"„Früher war 100 % Auslastung das Ziel. Heute würde ich sagen: Lieber 85 oder 95 % Auslastung, aber dafür zu einem besseren Preis. Dadurch kann auch die Qualität in jeder Hinsicht gesteigert werden.“",[1159],{"start":864,"end":1160,"type":978},198,"card_highlight$396290db-cfe2-426f-8be5-3ce3dd7b7d40",{"variation":32,"version":68,"items":1163,"primary":1164,"id":1196,"slice_type":967,"slice_label":5},[],{"text":1165},[1166,1177,1181,1184,1187,1190,1193],{"type":651,"text":1167,"spans":1168,"direction":661},"Der Blick auf die Zahlen zeigt die Entwicklung deutlich. Zwischen 2022 und 2025 stieg der Umsatz um rund 42 %. Der ADR erhöhte sich im gleichen Zeitraum von 116,25 € auf 138,19 €, also um knapp 19 %. Die durchschnittliche Auslastung stieg um 3 Prozentpunkte.",[1169,1172,1174],{"start":1170,"end":1171,"type":932},105,109,{"start":1173,"end":1160,"type":932},194,{"start":1175,"end":1176,"type":932},242,257,{"type":1178,"text":1179,"spans":1180,"direction":661},"heading3","Mehr Umsatz durch bessere Preisstruktur",[],{"type":651,"text":1182,"spans":1183,"direction":661},"Der Umsatzanstieg zeigt, dass Smartpricing dem Prairerhof geholfen hat, das vorhandene Nachfragepotenzial besser auszuschöpfen. Die Preise wurden nicht einfach pauschal erhöht, sondern stärker an Nachfrage, Zeitraum und Auslastung angepasst.",[],{"type":1178,"text":1185,"spans":1186,"direction":661},"Längere Hauptsaison",[],{"type":651,"text":1188,"spans":1189,"direction":661},"Ein wichtiger Effekt war die bessere Steuerung der Nachfrage über verschiedene Zeiträume hinweg. Durch differenziertere Preise konnten Gäste stärker in alternative Zeiträume gelenkt werden, während die stark nachgefragten Phasen zu besseren Preisen verkauft wurden.",[],{"type":1178,"text":1191,"spans":1192,"direction":661},"Mehr Sicherheit für kleine Betriebe",[],{"type":651,"text":1194,"spans":1195,"direction":661},"Für Thomas Mair liegt ein zentraler Vorteil darin, dass Smartpricing kontinuierlich weiterentwickelt wurde und heute nicht nur Software, sondern auch Expertenunterstützung bietet.",[],"rich_text$fb159ebb-6d96-4b2e-ab05-b0b738118a4d",{"variation":32,"version":68,"items":1198,"primary":1199,"id":1206,"slice_type":980,"slice_label":5},[],{"title":1200,"description":1201},[],[1202],{"type":651,"text":1203,"spans":1204,"direction":661},"„Das große Problem bei kleinen Betrieben ist: Wir machen alles selbst und müssen überall Spezialist sein. Das ist schwierig. Da hole ich mir lieber punktuell Unterstützung dazu.“",[1205],{"start":864,"end":989,"type":978},"card_highlight$24dbc965-7f4b-465f-aa3d-4bd83adb1659",{"variation":32,"version":68,"items":1208,"primary":1209,"id":1214,"slice_type":967,"slice_label":5},[],{"text":1210},[1211],{"type":651,"text":1212,"spans":1213,"direction":661},"Gerade bei der Preisgestaltung, die viel Erfahrung und Feingefühl erfordert, ist diese Kombination aus Software und menschlicher Begleitung entscheidend.",[],"rich_text$52de391a-3a02-4cfa-b2fc-46b085e00cfc",{"variation":32,"version":68,"items":1216,"primary":1217,"id":1225,"slice_type":980,"slice_label":5},[],{"title":1218,"description":1219},[],[1220],{"type":651,"text":1221,"spans":1222,"direction":661},"„Ich kann vieles abdecken, aber nicht alles. Gerade bei so spezifischen und feinfühligen Themen wie Preisgestaltung ist es extrem wichtig, Spezialisten am Werk zu haben.“",[1223],{"start":864,"end":1224,"type":978},170,"card_highlight$f27c9c55-c763-499b-a799-12fa31995d9c","Smartness Bewertungen: Prairerhof B&B (Schenna bei Meran) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Prairerhof B&B (Schenna bei Meran) mit Smartness gemacht hat.",{"dimensions":1229,"alt":851,"copyright":5,"url":1232,"id":862,"edit":1233},{"width":1230,"height":1231},2400,1260,"https://images.prismic.io/smartness/ag2ESqYofJOwHavv_PraiererhofBB.jpg?auto=format,compress&rect=0,128,1800,945&w=2400&h=1260",{"x":864,"y":1234,"zoom":865,"background":866},128,[1236],{"variation":32,"version":68,"items":1237,"primary":1238,"id":1250,"slice_type":1251,"slice_label":5},[],{"icon":5,"title":1239,"description":1243,"link":1247},[1240],{"type":651,"text":1241,"spans":1242,"direction":661},"Starten Sie mit einer Demo",[],[1244],{"type":651,"text":1245,"spans":1246,"direction":661},"Erfahren Sie, wie Sie mit Smartness das volle Potenzial Ihrer Unterkunft ausschöpfen können. Kostenlos und unverbindlich.",[],{"id":627,"type":57,"tags":1248,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":1249,"isBroken":34,"text":635},[],"446f3737-bdc3-4de6-bd7b-48cc07f7583e","side_cta$68fa3fee-ab56-4713-aa0a-ffd54385d524","side_cta",[],{"page":865,"results_per_page":1254,"results_size":1254,"total_results_size":1101,"total_pages":1255,"next_page":1256,"prev_page":5,"results":1257,"version":1876,"license":1877},2,57,"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ag7OVBIAAOeAJCz2&q=%5B%5Bnot%28my.case_study.uid%2C+%22prairerhof-bnb%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22case_study%22%29%5D%5D&page=2&pageSize=2&lang=de",[1258,1611],{"id":1259,"uid":1260,"url":1261,"type":835,"href":1262,"tags":1263,"first_publication_date":1264,"last_publication_date":1264,"slugs":1265,"linked_documents":1266,"lang":14,"alternate_languages":1267,"data":1272},"agXf1xIAALHyFrPO","is-cheas","/de/case-studies/is-cheas","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ag7OVBIAAOeAJCz2&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22agXf1xIAALHyFrPO%22%29+%5D%5D",[],"2026-05-14T15:00:25+0000",[1260],[],[1268,1270],{"id":1269,"type":835,"lang":18,"uid":1260},"agXe4hIAAOeAFrIP",{"id":1271,"type":835,"lang":21,"uid":1260},"agXc9hIAACMAFq7N",{"title":1273,"description":1277,"image":1283,"category_use_case":1290,"category_property_type":1297,"category_location":1305,"location":1314,"rooms_number":1318,"kpis":1322,"slices":1329,"meta_title":1592,"meta_description":1593,"meta_image":1594,"slices2":1598,"slices3":1610},[1274],{"type":850,"text":1275,"spans":1276,"direction":661},"Is Cheas",[],[1278],{"type":651,"text":1279,"spans":1280,"direction":661},"Die große Stärke von Smartresults ist, dass hier Fachleute im Einklang zusammenarbeiten. Sie haben sofort erkannt, was Is Cheas werden kann und welches Potenzial darin steckt.",[1281],{"start":864,"end":1282,"type":978},175,{"dimensions":1284,"alt":1275,"copyright":5,"url":1287,"id":1288,"edit":1289},{"width":1285,"height":1286},1024,576,"https://images.prismic.io/smartness/agXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress","agXdHKYofJOwHQDi",{"x":864,"y":864,"zoom":865,"background":866},{"id":1291,"type":869,"tags":1292,"lang":14,"slug":1293,"first_publication_date":1294,"last_publication_date":1294,"uid":1293,"data":1295,"link_type":24,"key":877,"isBroken":34},"aC1zlhMAACIAbL0Y",[],"disintermediation","2025-05-21T06:38:59+0000",{"label":1296},"Disintermediation",{"id":1298,"type":880,"tags":1299,"lang":14,"slug":1300,"first_publication_date":1301,"last_publication_date":1302,"uid":1303,"data":1304,"link_type":24,"key":887,"isBroken":34},"Z8XGYhAAACAAJ9b0",[],"hotels","2025-03-03T15:10:28+0000","2025-03-19T07:31:26+0000","hotel",{"label":311},{"id":1306,"type":890,"tags":1307,"lang":14,"slug":1308,"first_publication_date":1309,"last_publication_date":1310,"uid":1311,"data":1312,"link_type":24,"key":898,"isBroken":34},"Z8XF-RAAACAAJ9Y-",[],"italien","2025-03-03T15:08:43+0000","2025-03-19T07:35:48+0000","italia",{"label":1313},"Italien",[1315],{"type":651,"text":1316,"spans":1317,"direction":661},"San Vero Milis, Italien",[],[1319],{"type":651,"text":1320,"spans":1321,"direction":661},"12",[],[1323,1325,1327],{"value":1324,"label":910},"+131%",{"value":1326,"label":916},"+13%",{"value":1328,"label":336},"+109%",[1330,1366,1380,1471,1481,1576],{"variation":32,"version":68,"items":1331,"primary":1332,"id":966,"slice_type":967,"slice_label":5},[],{"text":1333},[1334,1336,1342,1354,1360,1363],{"type":923,"text":924,"spans":1335,"direction":661},[],{"type":651,"text":1337,"spans":1338,"direction":661},"Is Cheas ist ein luxuriöser Agriturismo in der Landschaft rund um San Vero Milis im Westen Zentralsardiniens, unweit der Strände der Sinis-Halbinsel. Gegründet von Francesca Ledda, entstand das Projekt als nachhaltiger landwirtschaftlicher Betrieb und touristisches Konzept, das im Einklang mit der Umwelt, der traditionellen sardischen Architektur und der Identität des Gebiets entwickelt wurde.",[1339],{"start":1340,"end":1341,"type":932},206,273,{"type":651,"text":1343,"spans":1344,"direction":661},"Die Unterkunft richtet sich an Paare und Familien und hat ihr Angebot im Laufe der Jahre schrittweise erweitert. Zu den ersten vier Pinnetti, Unterkünften nach dem Vorbild alter lokaler Hirtenbauten, kamen später sechs Lodges hinzu, alle mit eigenem Garten und privatem Pool.",[1345,1347,1350,1352],{"start":1346,"end":965,"type":932},127,{"start":1348,"end":1349,"type":932},132,140,{"start":1351,"end":977,"type":932},213,{"start":1353,"end":949,"type":932},219,{"type":651,"text":1355,"spans":1356,"direction":661},"Neben der Beherbergung hat Is Cheas auch ein hochwertiges Erlebnis- und Gastronomieangebot aufgebaut. Das Restaurant, das auch für externe Gäste geöffnet ist, gehört zu den markantesten Elementen des Hauses. Hinzu kommen die Produktion zertifizierter sardischer Trauben, die von einer lokalen Kellerei vinifiziert werden, Weinbergführungen und Verkostungen, Kochkurse, Ausritte sowie ein SPA-Bereich mit Massagen und Behandlungen.",[1357],{"start":1358,"end":1359,"type":932},45,100,{"type":923,"text":1361,"spans":1362,"direction":661},"Das Projekt",[],{"type":651,"text":1364,"spans":1365,"direction":661},"Is Cheas ist ein anspruchsvolles Projekt mit einer starken Identität und einer klaren Vision. Deshalb suchte Francesca bei der Zusammenarbeit mit Smartness nicht einfach nur ein Tool, um Buchungen und Profitabilität zu steigern.",[],{"variation":32,"version":68,"items":1367,"primary":1368,"id":979,"slice_type":980,"slice_label":5},[],{"title":1369,"description":1370},[],[1371,1375],{"type":651,"text":1372,"spans":1373,"direction":661},"„Wir brauchten jemanden, der gemeinsam mit uns an das Projekt glaubt, und das Smartness-Team hat sofort erkannt, was Is Cheas werden kann und welches Potenzial darin steckt. Das ist keineswegs selbstverständlich.",[1374],{"start":864,"end":943,"type":978},{"type":651,"text":1376,"spans":1377,"direction":661},"Unser Haus ist anders als andere Unterkünfte in Sardinien und steht für eine neue Vorstellung von luxuriöser Reiseerfahrung. Wir mussten bekannter werden, wollten aber jemanden an unserer Seite, der uns hilft, uns auf die richtige Weise zu erzählen.“",[1378],{"start":864,"end":1379,"type":978},250,{"variation":32,"version":68,"items":1381,"primary":1382,"id":991,"slice_type":967,"slice_label":5},[],{"text":1383},[1384,1392,1395,1398,1404,1409,1418,1423,1435,1438,1450,1459,1466],{"type":651,"text":1385,"spans":1386,"direction":661},"Die Anfrage an Smartness entstand also aus einem doppelten Bedürfnis: Einerseits sollte das Projekt wachsen, indem mehr Direktbuchungen generiert und die richtigen Zielgruppen erreicht werden. Andererseits ging es darum, die Identität der Marke zu schützen und gezielt weiterzuentwickeln.",[1387,1389],{"start":1359,"end":1388,"type":932},107,{"start":1390,"end":1391,"type":932},221,244,{"type":923,"text":1393,"spans":1394,"direction":661},"Die Lösung",[],{"type":651,"text":1396,"spans":1397,"direction":661},"Als das Smartness-Team 2023 die Performance-Daten von Is Cheas im Detail analysierte, zeigte sich bereits eine solide Ausgangsbasis mit einem relevanten Anteil an Direktbuchungen und einem insgesamt guten Gleichgewicht:",[],{"type":1399,"text":1400,"spans":1401,"direction":661},"list-item","Online-Buchungsplattformen machten 24 % aus",[1402],{"start":864,"end":1403,"type":932},26,{"type":1399,"text":1405,"spans":1406,"direction":661},"Offline-Direktbuchungen lagen bei 49 %",[1407],{"start":864,"end":1408,"type":932},23,{"type":1399,"text":1410,"spans":1411,"direction":661},"die Booking Engine trug 27 % bei",[1412,1415],{"start":1413,"end":1414,"type":932},4,11,{"start":1416,"end":1417,"type":932},12,18,{"type":651,"text":1419,"spans":1420,"direction":661},"Was Is Cheas fehlte, war der nächste Entwicklungsschritt: eine ganzheitliche Strategie, die Nachfrage besser ausschöpft, die Booking Engine gezielt stärkt und ein geordnetes, nachhaltiges Wachstum des Geschäfts unterstützt.",[1421],{"start":1099,"end":1422,"type":932},223,{"type":651,"text":1424,"spans":1425,"direction":661},"Deshalb schlug Smartness Francesca die Aktivierung von Smartresults vor: das erfolgsbasierte Modell, das Software, spezialisierte Beratung und operative Umsetzung in einem einzigen Wachstumsprojekt bündelt, mit einer variablen Provision auf Basis der tatsächlich erreichten Ergebnisse.",[1426,1429,1432],{"start":1427,"end":1428,"type":932},55,67,{"start":1430,"end":1431,"type":932},77,92,{"start":1433,"end":1434,"type":932},93,99,{"type":651,"text":1436,"spans":1437,"direction":661},"Smartresults setzte die Arbeit dann koordiniert in vier Bereichen auf:",[],{"type":1439,"text":1440,"spans":1441,"direction":661},"o-list-item","Digitale Experience, mit Smartsite Ultra, das die Website vollständig neu aufsetzte, um die Markenwelt von Is Cheas besser zu transportieren und die User Journey bis zur Buchung gezielt zu unterstützen.",[1442,1444,1447],{"start":864,"end":1443,"type":932},19,{"start":1445,"end":1446,"type":932},25,34,{"start":1448,"end":1449,"type":932},35,40,{"type":1439,"text":1451,"spans":1452,"direction":661},"Revenue Management, mit Smartpricing Ultra, um die Preise zu optimieren, Nachfragefenster besser zu lesen und die Fähigkeit der Unterkunft zu stärken, ihr Positioning besser auszuschöpfen.",[1453,1454,1456],{"start":864,"end":1417,"type":932},{"start":1455,"end":1015,"type":932},24,{"start":1457,"end":1458,"type":932},37,42,{"type":1439,"text":1460,"spans":1461,"direction":661},"Direkter Kanal, mit Smartcrs, um Anfragen und Verhandlungen besser zu steuern, die Conversion Rate zu erhöhen und die Rolle der Booking Engine im Distributionsmix zu stärken.",[1462,1463],{"start":864,"end":655,"type":932},{"start":1464,"end":1465,"type":932},20,28,{"type":1439,"text":1467,"spans":1468,"direction":661},"Nachfragesteuerung, mit SmartadsUltra, um Nutzer mit hoher Buchungsabsicht gezielt zu erreichen und das Wachstum des direkten Kanals durch fokussierte Kampagnen zu unterstützen.",[1469,1470],{"start":864,"end":1417,"type":932},{"start":1455,"end":1457,"type":932},{"variation":32,"version":68,"items":1472,"primary":1473,"id":1002,"slice_type":980,"slice_label":5},[],{"title":1474,"description":1475},[],[1476],{"type":651,"text":1477,"spans":1478,"direction":661},"„Wir haben zuerst mit der Website begonnen und dann die weiteren Services ergänzt. Ich habe verstanden, dass alles miteinander verbunden ist und sich gegenseitig ergänzt. Wenn sie nicht in ihrer Gesamtheit genutzt werden, können sie nicht die erwarteten Ergebnisse bringen.“",[1479],{"start":864,"end":1480,"type":978},274,{"variation":32,"version":68,"items":1482,"primary":1483,"id":1575,"slice_type":967,"slice_label":5},[],{"text":1484},[1485,1488,1491,1496,1504,1507,1515,1522,1525,1528,1532,1534,1539,1544,1547,1550,1556,1558,1563,1569],{"type":923,"text":1486,"spans":1487,"direction":661},"Das Ergebnis",[],{"type":651,"text":1489,"spans":1490,"direction":661},"Mit Smartresults baute Is Cheas eine Wachstumskurve auf, die sich im Zeitverlauf verfestigte und weiter beschleunigte: Der erste große Sprung kam nach einem Jahr, 2024, eine zweite Beschleunigung folgte 2025.",[],{"type":1178,"text":1492,"spans":1493,"direction":661},"Umsatz und ADR: stetiges Wachstum",[1494],{"start":864,"end":1495,"type":932},33,{"type":651,"text":1497,"spans":1498,"direction":661},"Zwischen 2023 und 2025 verzeichnete Is Cheas ein Umsatzwachstum von +131 % sowie einen Anstieg des durchschnittlichen ADR über alle Buchungen hinweg von +13 %.",[1499,1502],{"start":1500,"end":1501,"type":932},68,74,{"start":1503,"end":941,"type":932},153,{"type":651,"text":1505,"spans":1506,"direction":661},"Im Detail:",[],{"type":1399,"text":1508,"spans":1509,"direction":661},"2024 stieg der Umsatz um +62 %, der ADR um +6 %",[1510,1512],{"start":1445,"end":1511,"type":932},30,{"start":1513,"end":1514,"type":932},43,47,{"type":1399,"text":1516,"spans":1517,"direction":661},"2025 legte der Umsatz nochmals um +42 % zu, der ADR erneut um +6 %",[1518,1520],{"start":1446,"end":1519,"type":932},39,{"start":934,"end":1521,"type":932},66,{"type":651,"text":1523,"spans":1524,"direction":661},"Das Wachstum entwickelte sich also nicht nur über das Gesamtvolumen des Geschäfts, sondern auch über den durchschnittlichen Wert der Buchungen. Is Cheas verkaufte mehr und konnte die vorhandene Nachfrage gleichzeitig besser monetarisieren.",[],{"type":1178,"text":1526,"spans":1527,"direction":661},"Direktbuchungen: mehr Kontrolle über den Vertriebs-Mix",[],{"type":651,"text":1529,"spans":1530,"direction":661},"Im gleichen Zeitraum stiegen die gesamten Direktbuchungen um +109 %.",[1531],{"start":931,"end":1428,"type":932},{"type":651,"text":1505,"spans":1533,"direction":661},[],{"type":1399,"text":1535,"spans":1536,"direction":661},"2024 wuchsen die Direktbuchungen um +40 %",[1537],{"start":1015,"end":1538,"type":932},41,{"type":1399,"text":1540,"spans":1541,"direction":661},"2025 stiegen sie nochmals um +50 %",[1542],{"start":1543,"end":1446,"type":932},29,{"type":651,"text":1545,"spans":1546,"direction":661},"Der Wachstumspfad betraf also nicht nur den Gesamtumsatz, sondern auch die Fähigkeit der Unterkunft, mehr Buchungen über die eigenen Kanäle zu generieren und den direkten Vertrieb im Zeitverlauf gezielt zu stärken.",[],{"type":1178,"text":1548,"spans":1549,"direction":661},"Booking Engine und Conversion",[],{"type":651,"text":1551,"spans":1552,"direction":661},"Die Booking Engine war der stärkste Wachstumstreiber: Zwischen 2023 und 2025 legte sie um +278 % zu.",[1553],{"start":1554,"end":1555,"type":932},90,96,{"type":651,"text":1505,"spans":1557,"direction":661},[],{"type":1399,"text":1559,"spans":1560,"direction":661},"2024 wuchs sie um +94 %",[1561,1562],{"start":864,"end":1413,"type":932},{"start":1417,"end":1408,"type":932},{"type":1399,"text":1564,"spans":1565,"direction":661},"2025 nochmals um +95 %",[1566,1567],{"start":864,"end":1413,"type":932},{"start":1568,"end":1014,"type":932},17,{"type":651,"text":1570,"spans":1571,"direction":661},"Hinzu kam eine Verbesserung der Conversion Rate auf 46 %: Fast jede zweite Anfrage führte zu einer Buchung.",[1572,1574],{"start":964,"end":1573,"type":932},56,{"start":1099,"end":1388,"type":932},"rich_text$a014806e-7ef1-46e1-a8d8-22e12a0622f2",{"variation":32,"version":68,"items":1577,"primary":1578,"id":1591,"slice_type":980,"slice_label":5},[],{"title":1579,"description":1580},[],[1581,1586],{"type":651,"text":1582,"spans":1583,"direction":661},"„Dadurch, dass wir an einem ganzheitlichen Projekt gearbeitet haben, in dem Revenue, Marketing, Positionierung und Marktselektion Hand in Hand laufen, konnten wir nicht nur die durchschnittliche Rate und die Zahl der Buchungen steigern, sondern auch die Conversion Rate verbessern. ",[1584],{"start":864,"end":1585,"type":978},282,{"type":651,"text":1587,"spans":1588,"direction":661},"Das bedeutet, dass wir die richtige Zielgruppe ansprechen. Ich denke, genau das ist die große Stärke von Smartresults: Fachleute zu haben, die im Einklang zusammenarbeiten.“",[1589],{"start":864,"end":1590,"type":978},173,"card_highlight$024e18ae-c76d-406b-9438-130ab20a38dc","Smartness Bewertungen: Is Cheas (San Vero Milis, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Is Cheas (San Vero Milis, Italien) mit Smartness gemacht hat.",{"dimensions":1595,"alt":5,"copyright":5,"url":1596,"id":1288,"edit":1597},{"width":1230,"height":1231},"https://images.prismic.io/smartness/agXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress&rect=0,19,1024,538&w=2400&h=1260",{"x":864,"y":1443,"zoom":865,"background":866},[1599],{"variation":32,"version":68,"items":1600,"primary":1601,"id":1250,"slice_type":1251,"slice_label":5},[],{"icon":5,"title":1602,"description":1605,"link":1608},[1603],{"type":651,"text":1241,"spans":1604,"direction":661},[],[1606],{"type":651,"text":1245,"spans":1607,"direction":661},[],{"id":627,"type":57,"tags":1609,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":1249,"isBroken":34,"text":635},[],[],{"id":1612,"uid":1613,"url":1614,"type":835,"href":1615,"tags":1616,"first_publication_date":1264,"last_publication_date":1264,"slugs":1617,"linked_documents":1618,"lang":14,"alternate_languages":1619,"data":1624},"agXbFxIAACQAFqu5","la-favorita","/de/case-studies/la-favorita","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ag7OVBIAAOeAJCz2&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22agXbFxIAACQAFqu5%22%29+%5D%5D",[],[1613],[],[1620,1622],{"id":1621,"type":835,"lang":21,"uid":1613},"agL5mBIAACQAElrW",{"id":1623,"type":835,"lang":18,"uid":1613},"agXaBRIAALHyFqn2",{"title":1625,"description":1629,"image":1635,"category_use_case":1641,"category_property_type":1644,"category_location":1647,"location":1650,"rooms_number":1654,"kpis":1657,"slices":1664,"meta_title":1856,"meta_description":1857,"meta_image":1858,"slices2":1863,"slices3":1875},[1626],{"type":850,"text":1627,"spans":1628,"direction":661},"La Favorita",[],[1630],{"type":651,"text":1631,"spans":1632,"direction":661},"Als uns das erfolgsbasierte Modell vorgeschlagen wurde, war für uns schnell klar, dass wir es annehmen: die Ziele in einer Win-win-Logik zu teilen, war entscheidend.",[1633],{"start":864,"end":1634,"type":978},165,{"dimensions":1636,"alt":1627,"copyright":5,"url":1638,"id":1639,"edit":1640},{"width":1285,"height":1637},683,"https://images.prismic.io/smartness/aedGHsBOoF08xKqi_LAFavorita.jpg?auto=format,compress","aedGHsBOoF08xKqi",{"x":864,"y":864,"zoom":865,"background":866},{"id":1291,"type":869,"tags":1642,"lang":14,"slug":1293,"first_publication_date":1294,"last_publication_date":1294,"uid":1293,"data":1643,"link_type":24,"key":877,"isBroken":34},[],{"label":1296},{"id":1298,"type":880,"tags":1645,"lang":14,"slug":1300,"first_publication_date":1301,"last_publication_date":1302,"uid":1303,"data":1646,"link_type":24,"key":887,"isBroken":34},[],{"label":311},{"id":1306,"type":890,"tags":1648,"lang":14,"slug":1308,"first_publication_date":1309,"last_publication_date":1310,"uid":1311,"data":1649,"link_type":24,"key":898,"isBroken":34},[],{"label":1313},[1651],{"type":651,"text":1652,"spans":1653,"direction":661},"Cala Gonone, Italien",[],[1655],{"type":651,"text":905,"spans":1656,"direction":661},[],[1658,1660,1662],{"value":1659,"label":910},"+43%",{"value":1661,"label":916},"+7%",{"value":1663,"label":336},"+61%",[1665,1705,1720,1744,1759,1841],{"variation":32,"version":68,"items":1666,"primary":1667,"id":966,"slice_type":967,"slice_label":5},[],{"text":1668},[1669,1671,1682,1687,1692,1695,1697,1700],{"type":923,"text":924,"spans":1670,"direction":661},[],{"type":651,"text":1672,"spans":1673,"direction":661},"La Favorita liegt in Cala Gonone in der Provinz Nuoro mit Blick auf die Strandpromenade Palmasera. Es ist ein ganzjährig geöffnetes Hotel mit 15 Zimmern, Restaurant und Bar mit insgesamt 110 Sitzplätzen. Die Gäste kommen überwiegend aus Nordeuropa, während im August der italienische Markt stärker ins Gewicht fällt.",[1674,1676,1679],{"start":1012,"end":1675,"type":932},53,{"start":1677,"end":1678,"type":932},142,152,{"start":1680,"end":1681,"type":932},187,202,{"type":651,"text":1683,"spans":1684,"direction":661},"Als das Team das Hotel 2024 übernimmt, findet es einen Betrieb vor, der sowohl im Angebot als auch in der Organisation noch recht schlicht aufgestellt ist, zugleich aber über großes Potenzial und viel Entwicklungsspielraum verfügt.",[1685],{"start":1282,"end":1686,"type":932},222,{"type":651,"text":1688,"spans":1689,"direction":661},"In den ersten Monaten konzentriert sich die Arbeit vor allem auf Produkt und Service. Das Frühstück, anfangs klein und im Self-Service organisiert, wird ausgebaut. Das Restaurant, das zuvor geschlossen war, wird wiedereröffnet und auch für externe Gäste zugänglich gemacht.",[1690],{"start":935,"end":1691,"type":932},84,{"type":651,"text":1693,"spans":1694,"direction":661},"Ziel ist es, das Hotel aufzuwerten, mehr Gäste anzuziehen und die Profitabilität zu steigern.",[],{"type":923,"text":1361,"spans":1696,"direction":661},[],{"type":651,"text":1698,"spans":1699,"direction":661},"Als sie La Favorita übernehmen, bringen die Inhaber bereits Erfahrung aus der Gastronomie mit, haben jedoch wenig Erfahrung im Beherbergungsbereich. Deshalb entscheiden sie zunächst, die technische Ausstattung der Vorbesitzer beizubehalten: PMS, Booking Engine, Channel Manager und Website.",[],{"type":651,"text":1701,"spans":1702,"direction":661},"Nach der ersten Saison wird La Favorita jedoch klar, dass dieses Setup nicht ausreicht, um das volle Potenzial der Unterkunft zu entfalten: Die Tools sind einfach, umständlich und mit einem hohen Anteil manueller Arbeit verbunden.",[1703],{"start":1099,"end":1704,"type":932},138,{"variation":32,"version":68,"items":1706,"primary":1707,"id":979,"slice_type":980,"slice_label":5},[],{"title":1708,"description":1709},[],[1710,1715],{"type":651,"text":1711,"spans":1712,"direction":661},"„Das PMS war sehr unvollständig, es hat einen nicht wirklich unterstützt. Es gab keinerlei Automatisierung, alles musste manuell geändert werden, wir konnten keine E-Mails direkt versenden und verbrachten Stunden damit, Angebote zu schreiben. Gleichzeitig konnten wir über die Website die Veranstaltungen des Restaurants nicht bewerben.",[1713],{"start":864,"end":1714,"type":978},336,{"type":651,"text":1716,"spans":1717,"direction":661},"Außerdem hatten wir kein spezielles Tool für die Preissteuerung. Deshalb haben wir die Preise so gut es ging verwaltet, teils orientiert an den Wettbewerbern, teils an der Nachfrage. Es war ein ständiges Prüfen und Anpassen der Raten. Das Problem war, dass wir dadurch viel mehr Arbeit hatten. In ruhigen Zeiten war das machbar, in der Hochsaison hat es uns enorm viel Zeit gekostet.“",[1718],{"start":864,"end":1719,"type":978},384,{"variation":32,"version":68,"items":1721,"primary":1722,"id":991,"slice_type":967,"slice_label":5},[],{"text":1723},[1724,1729,1734,1736],{"type":651,"text":1725,"spans":1726,"direction":661},"Als das Team nach der ersten Saison Bilanz zieht, merkt es, dass die erzielten Gewinnmargen weit hinter den Erwartungen zurückgeblieben sind.",[1727],{"start":935,"end":1728,"type":932},135,{"type":651,"text":1730,"spans":1731,"direction":661},"An diesem Punkt wird La Favorita klar, dass es nicht ausreicht, einfach nur die Tools auszutauschen. Benötigt wurde ein Partner, der dabei hilft, sowohl die operative Arbeit als auch die Vertriebsstrategie grundlegend neu aufzusetzen.",[1732],{"start":1148,"end":1733,"type":932},234,{"type":923,"text":1393,"spans":1735,"direction":661},[],{"type":651,"text":1737,"spans":1738,"direction":661},"La Favorita wandte sich an Smartness. Nach einer sorgfältigen Analyse der Unterkunft schlug Smartness dem Team die Aktivierung von Smartresults vor: das erfolgsbasierte Modell, das nicht nur Software bereitstellt, sondern auch ein Experten-Team, das Strategie und operative Umsetzung ganzheitlich steuert und alle zentralen Wachstumshebel aktiviert.",[1739,1741],{"start":965,"end":1740,"type":932},143,{"start":1742,"end":1743,"type":932},231,349,{"variation":32,"version":68,"items":1745,"primary":1746,"id":1002,"slice_type":980,"slice_label":5},[],{"title":1747,"description":1748},[],[1749,1754],{"type":651,"text":1750,"spans":1751,"direction":661},"„Bevor wir La Favorita übernommen haben, leitete einer der Eigentümer ein Autohaus und war bereits an eine Managementkultur gewöhnt, die mit klaren Zielen arbeitet. Deshalb war es für uns ganz natürlich, das Smartresults-Modell anzunehmen: die Ziele in einer Win-win-Logik mit dem Team teilen zu können, war der entscheidende Punkt.",[1752],{"start":864,"end":1753,"type":978},332,{"type":651,"text":1755,"spans":1756,"direction":661},"Wir wussten außerdem, dass wir Revenue Management machen wollten, hatten aber weder die Zeit noch die Ressourcen, alles von Grund auf selbst aufzubauen. Mit dem Smartresults-Team haben wir ein klares und transparentes Modell aufgesetzt, und vom ersten Tag an fühlten wir uns gut begleitet und sicher.“",[1757],{"start":864,"end":1758,"type":978},301,{"variation":32,"version":68,"items":1760,"primary":1761,"id":1575,"slice_type":967,"slice_label":5},[],{"text":1762},[1763,1766,1770,1774,1779,1782,1786,1791,1796,1798,1801,1805,1814,1825,1834,1838],{"type":651,"text":1764,"spans":1765,"direction":661},"Das Smartresults-Team startete mit einer genauen Analyse der Vertriebs- und Verkaufsströme der Unterkunft. Die erste Auswertung zeigte:",[],{"type":1399,"text":1767,"spans":1768,"direction":661},"Online-Buchungsplattformen machten 52 % aus",[1769],{"start":864,"end":1403,"type":932},{"type":1399,"text":1771,"spans":1772,"direction":661},"Offline-Direktbuchungen lagen mit 38 % auf einem soliden Niveau, waren aber noch nicht stark genug, um das Gesamtergebnis deutlich zu prägen",[1773],{"start":864,"end":1408,"type":932},{"type":1399,"text":1775,"spans":1776,"direction":661},"die Booking Engine trug mit 10 % nur einen sehr geringen Anteil bei",[1777,1778],{"start":1413,"end":1414,"type":932},{"start":1416,"end":1417,"type":932},{"type":651,"text":1780,"spans":1781,"direction":661},"Die Prioritäten waren daher klar: den Gesamtumsatz steigern und den direkten Vertrieb stärken, vor allem auf digitaler Ebene. Dafür setzte Smartresults koordinierte Arbeit in drei Bereichen auf:",[],{"type":651,"text":1783,"spans":1784,"direction":661},"Der erste Bereich war Pricing, mit der Aktivierung von Smartpricing Ultra, um den durchschnittlichen Zimmerwert zu steigern, präziser auf Nachfrage zu reagieren und Verfügbarkeiten besser zu steuern.",[1785],{"start":1014,"end":1543,"type":932},{"type":651,"text":1787,"spans":1788,"direction":661},"Der zweite Bereich war die Steuerung des Direktvertriebs, mit Smartcrs, das dabei hilft, Anfragen und Verhandlungen strukturierter zu bearbeiten und die Conversion Rate von Angeboten zu erhöhen.",[1789],{"start":1790,"end":1573,"type":932},27,{"type":651,"text":1792,"spans":1793,"direction":661},"Der dritte Bereich war die Überarbeitung von Website und Booking Engine, mit Smartsite Ultra, um die Website als Vertriebskanal zu stärken und den Buchungsprozess effektiver zu machen.",[1794],{"start":1790,"end":1795,"type":932},71,{"type":923,"text":1486,"spans":1797,"direction":661},[],{"type":651,"text":1799,"spans":1800,"direction":661},"In einem Jahr mit Smartresults verzeichnete La Favorita ein deutliches Wachstum, nicht nur beim Umsatz, sondern auch bei der Qualität der Distribution und der Fähigkeit, über direkte Kanäle mehr Wert zu generieren. Die Zusammenarbeit trug dazu bei, den Betrieb wirtschaftlich solider aufzustellen, mit einem ausgewogeneren Mix und einer effizienteren Steuerung.",[],{"type":1178,"text":1802,"spans":1803,"direction":661},"Direkter und vermittelter Umsatz: strukturiertes Wachstum",[1804],{"start":864,"end":1255,"type":932},{"type":651,"text":1806,"spans":1807,"direction":661},"Der Gesamtumsatz stieg innerhalb eines Jahres um +43 %, während der ADR um +7 % zunahm. Noch aussagekräftiger werden diese Zahlen, wenn man sich anschaut, wie sich dieses Wachstum verteilt hat:",[1808,1811],{"start":1809,"end":1810,"type":932},49,54,{"start":1812,"end":1813,"type":932},75,79,{"type":651,"text":1815,"spans":1816,"direction":661},"Der Umsatz aus Direktbuchungen stieg um +61 %, wobei die Booking Engine um mehr als 200 % zulegte und damit zum wichtigsten Treiber des direkten Kanals wurde. Auch die Offline-Direktbuchungen wuchsen weiter und nahmen um +21 % zu.",[1817,1818,1820,1821,1823],{"start":1449,"end":1358,"type":932},{"start":1255,"end":1819,"type":932},64,{"start":935,"end":1795,"type":932},{"start":1691,"end":1822,"type":932},89,{"start":1390,"end":1824,"type":932},226,{"type":651,"text":1826,"spans":1827,"direction":661},"Gleichzeitig verloren OTAs, obwohl sie weiterhin Umsatz generierten, relativ an Gewicht im Vertriebs-Mix: Der Direktanteil am Gesamtumsatz stieg von 48,3 % auf 54,4 %, während der intermediierte Anteil von 51,7 % auf 45,6 % sank.",[1828,1829,1832,1833],{"start":1149,"end":1001,"type":932},{"start":1830,"end":1831,"type":932},160,166,{"start":1340,"end":943,"type":932},{"start":946,"end":1422,"type":932},{"type":1178,"text":1835,"spans":1836,"direction":661},"Weniger manuelle Arbeit: mehr Zeit für Qualität und Gästebindung",[1837],{"start":864,"end":1819,"type":932},{"type":651,"text":1839,"spans":1840,"direction":661},"Neben dem Umsatzwachstum ermöglichte das neue Setup dem Team auch, den Anteil manueller Prozesse zu reduzieren und Zeit für die Weiterentwicklung des Angebots freizumachen.",[],{"variation":32,"version":68,"items":1842,"primary":1843,"id":1591,"slice_type":980,"slice_label":5},[],{"title":1844,"description":1845},[],[1846,1851],{"type":651,"text":1847,"spans":1848,"direction":661},"„Für uns war das eine enorme Entlastung im Arbeitsalltag. Jetzt können wir die Gäste vor Ort besser betreuen und zugleich langfristiger denken. Zum Beispiel, indem wir rechtzeitig Erlebnis-Pakete entwickeln, die uns helfen, Buchungen für die nächste Saison zu maximieren.",[1849],{"start":864,"end":1850,"type":978},271,{"type":651,"text":1852,"spans":1853,"direction":661},"Smartresults hat uns nicht nur geholfen, mehr Buchungen zu erzielen, sondern auch frühere Buchungen zu fördern. An Weihnachten wird schon für den Sommer gebucht, und jetzt, Anfang Mai, verkaufen wir bereits den Oktober. Wir beginnen gerade, unsere Stammkundschaft aufzubauen.“",[1854],{"start":864,"end":1855,"type":978},276,"Smartness Bewertungen: La Favorita (Cala Gonone, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung La Favorita (Cala Gonone, Italien) mit Smartness gemacht hat.",{"dimensions":1859,"alt":1627,"copyright":5,"url":1860,"id":1639,"edit":1861},{"width":1230,"height":1231},"https://images.prismic.io/smartness/aedGHsBOoF08xKqi_LAFavorita.jpg?auto=format,compress&rect=0,73,1024,538&w=2400&h=1260",{"x":864,"y":1862,"zoom":865,"background":866},73,[1864],{"variation":32,"version":68,"items":1865,"primary":1866,"id":1250,"slice_type":1251,"slice_label":5},[],{"icon":5,"title":1867,"description":1870,"link":1873},[1868],{"type":651,"text":1241,"spans":1869,"direction":661},[],[1871],{"type":651,"text":1245,"spans":1872,"direction":661},[],{"id":627,"type":57,"tags":1874,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":1249,"isBroken":34,"text":635},[],[],"3f9f504","All Rights Reserved",1779368223568]