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Sie liegt auf einem Hügel mit Blick aufs Meer und etwa 900 Meter vom Ortszentrum entfernt.",[],{"type":645,"text":918,"spans":919,"direction":655},"Als Massimo Nioi 2021 als General Manager einstieg, war Le Bouganville noch stark von der Logik eines klassischen Apartment-Betriebs geprägt: Zwei- und Dreizimmerapartments wurden vor allem mit Fokus auf Auslastung verkauft, bei einem durchschnittlichen Preis, der im Verhältnis zum tatsächlichen Potenzial der Unterkunft eher niedrig war.",[920],{"start":921,"end":922,"type":923},142,339,"strong","rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83","rich_text",{"variation":32,"version":68,"items":927,"primary":928,"id":936,"slice_type":937,"slice_label":5},[],{"title":929,"description":930},[],[931],{"type":645,"text":932,"spans":933,"direction":655},"„Ich habe einen Plan vorgestellt, um die Unterkunft von einer Residence zu einem Luxushotel weiterzuentwickeln, weil ich sofort gesehen habe, dass viel Potenzial ungenutzt blieb. Die Vermarktung lief über einen externen Dienstleister, und die Revenue-Strategie basierte vollständig auf maximaler Auslastung. Es herrschte viel Unordnung, aber vor allem machten die neuen Beherbergungsformen, die gerade entstanden, unser Produkt zunehmend veraltet. Es gab keine ergänzenden Services, keine Erlebnisse, und wir begannen, Umsatzrückgänge zu sehen.“",[934],{"start":845,"end":935,"type":847},545,"card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac","card_highlight",{"variation":32,"version":68,"items":939,"primary":940,"id":951,"slice_type":925,"slice_label":5},[],{"text":941},[942,945,948],{"type":645,"text":943,"spans":944,"direction":655},"Das von der Geschäftsführung angestoßene Projekt wurde daher zu einem umfassenden Repositionierungsprozess: von der Renovierung der Zimmer bis zur Einführung ergänzender Services wie Restaurant, Bar, Strand, Halbpension und erlebnisorientierten Aktivitäten.",[],{"type":911,"text":946,"spans":947,"direction":655},"Das Problem",[],{"type":645,"text":949,"spans":950,"direction":655},"Um dieses Wachstumsvorhaben zu unterstützen, erkannte Le Bouganville, dass es nicht ausreichen würde, nur über den Preis zu konkurrieren und ausschließlich auf Auslastung zu setzen. Neben der Aufwertung der Einheiten und der Einführung neuer Services wollte Massimo Nioi auch Sichtbarkeit und Effizienz der Unterkunft steigern.",[],"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":68,"items":953,"primary":954,"id":962,"slice_type":937,"slice_label":5},[],{"title":955,"description":956},[],[957],{"type":645,"text":958,"spans":959,"direction":655},"„Als wir uns an Smartness gewandt haben, ging es zunächst um eine neue Website und eine neue Hotelsoftware. 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So konnte Le Bouganville bestehende Nachfrage schützen und auf die offizielle Website sowie die eigene Buchungsstrecke lenken.",[1011],{"start":845,"end":1012,"type":923},11,{"type":977,"text":1014,"spans":1015,"direction":655},"Meta Ads\nAwareness- und Remarketing-Kampagnen unterstützten die Sichtbarkeit der Marke, begleiteten potenzielle Gäste in der Entscheidungsphase und brachten qualifizierten Traffic zurück auf die Website.",[1016],{"start":845,"end":1017,"type":923},9,"rich_text$a014806e-7ef1-46e1-a8d8-22e12a0622f2",{"variation":32,"version":68,"items":1020,"primary":1021,"id":1029,"slice_type":937,"slice_label":5},[],{"title":1022,"description":1023},[],[1024],{"type":645,"text":1025,"spans":1026,"direction":655},"„Die Wirkung der Werbekampagnen war deutlich: Die Anfragen stiegen so stark, dass wir die Buchungen direkt nach Saisonende öffnen und eine Person für das Booking abstellen mussten.“",[1027],{"start":845,"end":1028,"type":847},181,"card_highlight$024e18ae-c76d-406b-9438-130ab20a38dc",{"variation":32,"version":68,"items":1031,"primary":1032,"id":1100,"slice_type":925,"slice_label":5},[],{"text":1033},[1034,1037,1042,1048,1060,1063,1068,1079,1085,1090],{"type":911,"text":1035,"spans":1036,"direction":655},"Das Ergebnis",[],{"type":645,"text":1038,"spans":1039,"direction":655},"Nach einem Jahr mit Smartads verzeichnete Le Bouganville ein deutliches Wachstum, nicht nur beim Umsatz, sondern auch in der Qualität der Distribution. Die Maßnahmen unterstützten die neue Positionierung der Unterkunft, stärkten die Direktkanäle und die Kontrolle über den Vertriebsmix.",[1040],{"start":1041,"end":1002,"type":923},125,{"type":1043,"text":1044,"spans":1045,"direction":655},"heading3","Umsatz und ADR: Wachstum durch hochwertigere Buchungen",[1046],{"start":845,"end":1047,"type":923},54,{"type":645,"text":1049,"spans":1050,"direction":655},"Der Gesamtumsatz stieg innerhalb eines Jahres um +38,2%, während der durchschnittliche ADR insgesamt um mehr als 30% zulegte.",[1051,1054,1057],{"start":1052,"end":1053,"type":923},49,55,{"start":1055,"end":1056,"type":923},69,90,{"start":1058,"end":1059,"type":923},113,116,{"type":645,"text":1061,"spans":1062,"direction":655},"Das zeigt: Das Wachstum entstand nicht mehr nur durch höhere Volumen, sondern durch Verkäufe zu höheren Preisen, die besser zur neuen Positionierung der Unterkunft passten.",[],{"type":1043,"text":1064,"spans":1065,"direction":655},"Direktkanal und OTAs: ein gesünderer Mix",[1066],{"start":845,"end":1067,"type":923},40,{"type":645,"text":1069,"spans":1070,"direction":655},"Auch der Direktkanal wuchs deutlich. 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Was sie früher wert war, ist nicht mehr mit heute vergleichbar, und wir wissen, dass noch viel mehr Potenzial vor uns liegt.“",[1109],{"start":845,"end":1110,"type":847},503,"card_highlight$1ab5e9ee-0c91-4166-b08a-ad2c781db973","Smartness Bewertungen: Le Bouganville (Villasimius, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Le Bouganville (Villasimius, Italien) mit Smartness gemacht hat.",{"dimensions":1115,"alt":5,"copyright":5,"url":1118,"id":853,"edit":1119},{"width":1116,"height":1117},2400,1260,"https://images.prismic.io/smartness/afiTUsBOoF08xkyT_lebouganville0.jpg?auto=format,compress&rect=0,42,850,446&w=2400&h=1260",{"x":845,"y":996,"zoom":855,"background":856},[1121],{"variation":32,"version":68,"items":1122,"primary":1123,"id":1135,"slice_type":1136,"slice_label":5},[],{"icon":5,"title":1124,"description":1128,"link":1132},[1125],{"type":645,"text":1126,"spans":1127,"direction":655},"Starten Sie mit einer Demo",[],[1129],{"type":645,"text":1130,"spans":1131,"direction":655},"Erfahren Sie, wie Sie mit Smartness das volle Potenzial Ihrer Unterkunft ausschöpfen können. 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Ob ich da bin oder nicht, ob es mir gut geht oder nicht: Das Unternehmen läuft trotzdem weiter.",[1166],{"start":845,"end":1167,"type":847},170,{"dimensions":1169,"alt":1160,"copyright":5,"url":1172,"id":1173,"edit":1174},{"width":1170,"height":1171},800,534,"https://images.prismic.io/smartness/acZYZJGXnQHGZCJs_HostinItaly.png?auto=format,compress","acZYZJGXnQHGZCJs",{"x":845,"y":845,"zoom":855,"background":856},{"id":1176,"type":859,"tags":1177,"lang":14,"slug":1178,"first_publication_date":1179,"last_publication_date":1180,"uid":1178,"data":1181,"link_type":24,"key":865,"isBroken":34},"aYnadRUAACMAUe2y",[],"gastekommunikation","2026-02-09T15:00:00+0000","2026-02-09T16:32:47+0000",{"label":1182},"Gästekommunikation",{"id":1184,"type":868,"tags":1185,"lang":14,"slug":1186,"first_publication_date":1187,"last_publication_date":1188,"uid":1189,"data":1190,"link_type":24,"key":875,"isBroken":34},"Z8XGphAAACAAJ9dx",[],"wohnungen-ferienhauser-und-gastehauser","2025-03-03T15:11:36+0000","2025-03-19T07:30:15+0000","appartamenti-case-vacanze-e-guest-house",{"label":1191},"Wohnungen, Ferienhäuser und Gästehäuser",{"id":877,"type":878,"tags":1193,"lang":14,"slug":880,"first_publication_date":881,"last_publication_date":882,"uid":883,"data":1194,"link_type":24,"key":886,"isBroken":34},[],{"label":885},[1196],{"type":645,"text":1197,"spans":1198,"direction":655},"Padua, Italien",[],[1200],{"type":645,"text":1201,"spans":1202,"direction":655},"16",[],[1204,1207],{"value":1205,"label":1206},"51.593","Chats und Anrufe betreut",{"value":1208,"label":1209},"10  Sek.","Antwortzeit am Telefon",[1211,1249,1264,1276,1286,1298,1308,1327,1342,1381,1400,1414,1430,1443],{"variation":32,"version":68,"items":1212,"primary":1213,"id":924,"slice_type":925,"slice_label":5},[],{"text":1214},[1215,1217,1220,1226,1229,1232,1235,1240],{"type":911,"text":912,"spans":1216,"direction":655},[],{"type":645,"text":1218,"spans":1219,"direction":655},"Host in Italy ist ein Property-Management-Unternehmen, das 2023 in Padua gegründet wurde und sich auf die Verwaltung von Immobilien in Untervermietung spezialisiert hat.",[],{"type":645,"text":1221,"spans":1222,"direction":655},"In den ersten drei Jahren ist das Unternehmen auf 16 verwaltete Einheiten gewachsen, verteilt auf Venetien und Apulien, mit Standorten in Treviso, Jesolo, Eraclea, Lecce und Martina Franca. Das Portfolio umfasst Apartments, Trulli, Suiten und eine Luxusvilla mit unterschiedlichen Aufenthaltsformen und operativen Anforderungen.",[1223],{"start":1224,"end":1225,"type":923},259,327,{"type":645,"text":1227,"spans":1228,"direction":655},"Von Anfang an setzte Host in Italy auf eine stark technologiegestützte Organisation, um ein schlankes, zentralisiertes und skalierbares Geschäftsmodell aufzubauen, bei gleichzeitig minimalem internen Ressourceneinsatz.",[],{"type":911,"text":1230,"spans":1231,"direction":655},"Herausforderung",[],{"type":645,"text":1233,"spans":1234,"direction":655},"Bevor er Host in Italy gründete, hatte der Inhaber bereits langjährige Erfahrung als Property Manager in anderen Unternehmen gesammelt. Als er sein eigenes Projekt startete, hatte er deshalb bereits eine klare Vorstellung davon, wie er es aufbauen wollte.",[],{"type":645,"text":1236,"spans":1237,"direction":655},"Mit 16 Einheiten in geografisch weit voneinander entfernten Regionen — und zwei weiteren beruflichen Tätigkeiten neben seiner Arbeit als Property Manager — bestand seine Priorität darin, den operativen Aufwand so weit wie möglich zu automatisieren und zu delegieren.",[1238],{"start":1167,"end":1239,"type":923},265,{"type":645,"text":1241,"spans":1242,"direction":655},"Die ersten Smartness-Lösungen, die er einführte, waren das Verwaltungssystem Smartpms und die Dynamic-Pricing-Software Smartpricing.",[1243,1246],{"start":1244,"end":1245,"type":923},77,85,{"start":1247,"end":1248,"type":923},119,131,{"variation":32,"version":68,"items":1250,"primary":1251,"id":936,"slice_type":937,"slice_label":5},[],{"title":1252,"description":1253},[],[1254,1259],{"type":645,"text":1255,"spans":1256,"direction":655},"„In meiner vorherigen Tätigkeit habe ich drei der bekanntesten PMS-Lösungen am Markt genutzt. Für mein eigenes Unternehmen habe ich mich aber für Smartpms entschieden, weil es für Property Management die umfassendste Lösung ist: Es ist alles drin, von Reports bis zur Verwaltung des Self-Check-ins.",[1257],{"start":845,"end":1258,"type":847},298,{"type":645,"text":1260,"spans":1261,"direction":655},"Außerdem ist die User Experience extrem einfach. Es hat zum Beispiel gereicht, Benutzer für mein Reinigungsteam anzulegen, damit sie vom ersten Tag an selbstständig arbeiten konnten. Bei Immobilien, die so weit auseinanderliegen, ist das ein entscheidender Punkt.“",[1262],{"start":845,"end":1263,"type":847},264,{"variation":32,"version":68,"items":1265,"primary":1266,"id":951,"slice_type":925,"slice_label":5},[],{"text":1267},[1268],{"type":645,"text":1269,"spans":1270,"direction":655},"Kurz nach Smartpms und Smartpricing entschied sich Host in Italy auch für Smartpricing Ultra, um die gesamte Preisstrategie an einen professionellen Revenue Manager aus dem Smartness-Team zu delegieren.",[1271,1273],{"start":1084,"end":1272,"type":923},92,{"start":1274,"end":1275,"type":923},101,201,{"variation":32,"version":68,"items":1277,"primary":1278,"id":962,"slice_type":937,"slice_label":5},[],{"title":1279,"description":1280},[],[1281],{"type":645,"text":1282,"spans":1283,"direction":655},"„Mein Revenue Manager informiert mich jede Woche über die Entwicklungen, und ich muss mich um die Preise nicht mehr kümmern. Das ist alles andere als banal, denn die Preissteuerung gehört zu den schwierigsten Aufgaben überhaupt. Die Ergebnisse sind sichtbar und sehr gut. Für mich ist das eine Investition, die sich von selbst trägt.“",[1284],{"start":845,"end":1285,"type":847},334,{"variation":32,"version":68,"items":1287,"primary":1288,"id":1018,"slice_type":925,"slice_label":5},[],{"text":1289},[1290],{"type":645,"text":1291,"spans":1292,"direction":655},"Nachdem Host in Italy die tägliche operative Arbeit und die Preisstrategie optimiert hatte, fand das Unternehmen in Smartness auch die passende Lösung für eine weitere Herausforderung: den Kundenservice.",[1293,1296],{"start":1294,"end":1295,"type":923},185,188,{"start":961,"end":1297,"type":923},202,{"variation":32,"version":68,"items":1299,"primary":1300,"id":1029,"slice_type":937,"slice_label":5},[],{"title":1301,"description":1302},[],[1303],{"type":645,"text":1304,"spans":1305,"direction":655},"„Als ich von Smartchat erfahren habe, war ich bereits auf der Suche nach einer Lösung. Ich hatte versucht, Integrationen mit KI-Bots umzusetzen, aber das war mit vielen Schwierigkeiten verbunden. Deshalb habe ich darüber nachgedacht, jemanden für den Telefondienst einzustellen. Das hätte aber erhebliche Kosten verursacht, und wahrscheinlich hätte eine einzelne Person ohnehin nicht ausgereicht.“",[1306],{"start":845,"end":1307,"type":847},397,{"variation":32,"version":68,"items":1309,"primary":1310,"id":1100,"slice_type":925,"slice_label":5},[],{"text":1311},[1312,1315,1321],{"type":911,"text":1313,"spans":1314,"direction":655},"Lösung",[],{"type":645,"text":1316,"spans":1317,"direction":655},"​​Host in Italy entschied sich für Smartchat Ultra, den Smartness-Service, der Gastgebern ein Team von Fachkräften zur Verfügung stellt, das persönlich alle Telefonate und Nachrichten von Booking.com, WhatsApp, Airbnb und E-Mail beantwortet.",[1318],{"start":1319,"end":1320,"type":923},35,50,{"type":645,"text":1322,"spans":1323,"direction":655},"Die wirtschaftliche Tragbarkeit und die Einzigartigkeit des angebotenen Services waren zentrale Gründe für diese Entscheidung. Für den Inhaber von Host in Italy bedeutete das vor allem, sich vom operativen Tagesgeschäft unabhängiger zu machen.",[1324],{"start":1325,"end":1326,"type":923},186,243,{"variation":32,"version":68,"items":1328,"primary":1329,"id":1111,"slice_type":937,"slice_label":5},[],{"title":1330,"description":1331},[],[1332,1337],{"type":645,"text":1333,"spans":1334,"direction":655},"„Ich habe neben diesem Unternehmen noch zwei weitere Tätigkeiten und steige gerade in eine dritte ein. Smartchat Ultra und Smartpricing Ultra geben mir die Möglichkeit, an nichts mehr denken zu müssen. Für mich bedeutet das eine maximale Optimierung des Unternehmens.",[1335],{"start":845,"end":1336,"type":847},267,{"type":645,"text":1338,"spans":1339,"direction":655},"Das Unternehmen arbeitet weiter: Ob ich da bin oder nicht, ob es mir gut geht oder nicht, es läuft trotzdem. Und genau das macht mich zufrieden.“",[1340],{"start":845,"end":1341,"type":847},145,{"variation":32,"version":68,"items":1343,"primary":1344,"id":1380,"slice_type":925,"slice_label":5},[],{"text":1345},[1346,1349,1355,1360,1363,1368,1371,1374],{"type":911,"text":1347,"spans":1348,"direction":655},"Ergebnis",[],{"type":645,"text":1350,"spans":1351,"direction":655},"Das Smartchat-Ultra-Team hat sich die Unterlagen und alle relevanten Informationen zu den Objekten von Host in Italy innerhalb eines einzigen Schulungstags angeeignet. Kurz darauf übernahm es den Kundenservice mit sichtbaren Ergebnissen in mehreren Bereichen.",[1352],{"start":1353,"end":1354,"type":923},117,156,{"type":1043,"text":1356,"spans":1357,"direction":655},"Über 51.000 Interaktionen in vier Monaten bearbeitet",[1358],{"start":845,"end":1359,"type":923},52,{"type":645,"text":1361,"spans":1362,"direction":655},"In den ersten vier Monaten hat das Smartchat-Ultra-Team insgesamt 51.593 Interaktionen aus Nachrichten und Telefonaten bearbeitet, mit einem Durchschnitt von 511 Interaktionen pro Tag.",[],{"type":645,"text":1364,"spans":1365,"direction":655},"Der größte Teil entfiel auf die schriftliche Kommunikation, mit 50.936 bearbeiteten Nachrichten.",[1366],{"start":1089,"end":1367,"type":923},95,{"type":645,"text":1369,"spans":1370,"direction":655},"Auch das Anrufvolumen war beachtlich: insgesamt 657 Telefonate, davon 424 eingehend und 233 ausgehend, mit einer Gesamtgesprächszeit von 23 Stunden und 40 Minuten.",[],{"type":911,"text":1372,"spans":1373,"direction":655},"Spürbar bessere Servicequalität",[],{"type":645,"text":1375,"spans":1376,"direction":655},"Für Host in Italy war einer der deutlichsten Effekte des Services die Verbesserung im Umgang mit den Gesprächen und Nachrichten der Gäste, besonders in sensiblen Situationen. Dabei geht es nicht nur um Schnelligkeit, sondern auch um Tonalität, Kontinuität und die Fähigkeit, jede Situation passend zu handhaben.",[1377],{"start":1378,"end":1379,"type":923},233,310,"rich_text$ed3e1139-a362-42b1-9c6b-12297d78161a",{"variation":32,"version":68,"items":1382,"primary":1383,"id":1399,"slice_type":937,"slice_label":5},[],{"title":1384,"description":1385},[],[1386,1391],{"type":645,"text":1387,"spans":1388,"direction":655},"„Ein paar Mal ist es mir passiert, dass ich schneller geantwortet habe als sie, die Anrufe dann aber an sie weitergegeben habe, weil ich manchmal zu direkt bin. Ich bin eher der Typ Mensch, der nach ein paar Diskussionen sagt: Da ist die Tür, ich erstatte Ihnen alles vollständig, danke, schönen Tag noch.",[1389],{"start":845,"end":1390,"type":847},305,{"type":645,"text":1392,"spans":1393,"direction":655},"Das Team dagegen antwortet immer mit einem Lächeln — das merkt man sogar am Telefon — und haben eine viel feinere Art, Dinge zu sagen. Das hat sicher auch zu besserenBewertungen geführt, gerade weil bestimmte Botschaften einfach anders vermittelt werden.“",[1394,1396],{"start":845,"end":1395,"type":847},255,{"start":1397,"end":1398,"type":923},158,177,"card_highlight$7bb924f8-358e-4247-99fb-87bc1df3f6ac",{"variation":32,"version":68,"items":1401,"primary":1402,"id":1413,"slice_type":925,"slice_label":5},[],{"text":1403},[1404,1407],{"type":911,"text":1405,"spans":1406,"direction":655},"Mehr Zeit, um ohne Unterbrechungen zu arbeiten",[],{"type":645,"text":1408,"spans":1409,"direction":655},"Ein weiterer konkreter Effekt ist die gewonnene Zeit und die geringere mentale Belastung. Ohne ständige Unterbrechungen arbeiten zu können, macht nicht nur im Alltag einen Unterschied, sondern auch dann, wenn es darum geht, sich auf andere Aufgaben und auf zukünftiges Wachstum zu konzentrieren.",[1410],{"start":1411,"end":1412,"type":923},38,89,"rich_text$4f0fb7a2-9a38-467e-a1a1-ed598c265b09",{"variation":32,"version":68,"items":1415,"primary":1416,"id":1429,"slice_type":937,"slice_label":5},[],{"title":1417,"description":1418},[],[1419,1424],{"type":645,"text":1420,"spans":1421,"direction":655},"„Ich habe festgestellt, dass ich 90 % weniger Probleme selbst lösen muss, und gemerkt, dass ich spürbar Zeit zurückgewonnen habe. Das bedeutet, wenn ich will, kann ich mein Handy auf lautlos stellen und eine Aufgabe von A bis Z erledigen, ohne ständig dringende Unterbrechungen zu haben.",[1422],{"start":845,"end":1423,"type":847},287,{"type":645,"text":1425,"spans":1426,"direction":655},"Ich habe nicht mehr die Sorgen wie früher, und wenn etwas passiert, werde ich informiert. Ich schlafe deutlich ruhiger. Ohne Smartchat Ultra wäre ich ziemlich aufgeschmissen.“",[1427],{"start":845,"end":1428,"type":847},175,"card_highlight$03a46cf1-7ee6-40cf-8ef2-da6e69735186",{"variation":32,"version":68,"items":1431,"primary":1432,"id":1442,"slice_type":925,"slice_label":5},[],{"text":1433},[1434,1437],{"type":911,"text":1435,"spans":1436,"direction":655},"Mehr Direktbuchungen",[],{"type":645,"text":1438,"spans":1439,"direction":655},"Neben den operativen Verbesserungen hat Host in Italy auch einen Anstieg der Direktbuchungen beobachtet. Aus Sicht des Inhabers ist dieses Ergebnis das Resultat des Zusammenspiels der Smartness-Lösungen:",[1440],{"start":1441,"end":1297,"type":923},165,"rich_text$b11dba55-cce2-423b-823c-9e2d00b8c8b0",{"variation":32,"version":68,"items":1444,"primary":1445,"id":1465,"slice_type":937,"slice_label":5},[],{"title":1446,"description":1447},[],[1448,1452,1460],{"type":645,"text":1449,"spans":1450,"direction":655},"„Die Zahl der Direktbuchungen ist stark gestiegen. Das liegt wahrscheinlich am Gesamtpaket: auf der einen Seite unser Revenue Manager, der die Preise sehr gut aufgesetzt hat, und auf der anderen Seite das Smartchat-Team, das daran arbeitet, möglichst viele Direktbuchungen hereinzuholen.",[1451],{"start":845,"end":1423,"type":847},{"type":645,"text":1453,"spans":1454,"direction":655},"Und das machen sie mit maximaler Sorgfalt. Ich hatte zum Beispiel darum gebeten, bei Nachrichten über Airbnb vorsichtig zu sein, weil ich Angst habe, dafür abgestraft zu werden. Sie haben diese Bitte mit größter Aufmerksamkeit umgesetzt. Am Anfang habe ich die Nachrichten noch häufiger kontrolliert, inzwischen schaue ich sie mir aber überhaupt nicht mehr an.",[1455,1457],{"start":845,"end":1456,"type":847},360,{"start":1458,"end":1459,"type":923},102,108,{"type":645,"text":1461,"spans":1462,"direction":655},"Mir gefällt sehr, wie das Team arbeitet und als Service ist das absolut hilfreich. Ich würde niemals wieder zurückgehen.“",[1463],{"start":845,"end":1464,"type":847},121,"card_highlight$fdd7f324-c6eb-4fa9-854f-879e4eadb9b4","Smartness Bewertungen: Host in Italy (Padua, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Host in Italy (Padua, Italien) mit Smartness gemacht hat.",{"dimensions":1469,"alt":1160,"copyright":5,"url":1470,"id":1173,"edit":1471},{"width":1116,"height":1117},"https://images.prismic.io/smartness/acZYZJGXnQHGZCJs_HostinItaly.png?auto=format,compress&rect=0,57,800,420&w=2400&h=1260",{"x":845,"y":1472,"zoom":855,"background":856},57,[1474],{"variation":32,"version":68,"items":1475,"primary":1476,"id":1135,"slice_type":1136,"slice_label":5},[],{"icon":5,"title":1477,"description":1480,"link":1483},[1478],{"type":645,"text":1126,"spans":1479,"direction":655},[],[1481],{"type":645,"text":1130,"spans":1482,"direction":655},[],{"id":621,"type":57,"tags":1484,"lang":14,"slug":623,"first_publication_date":624,"last_publication_date":625,"uid":626,"url":627,"link_type":24,"key":1134,"isBroken":34,"text":629},[],[],{"id":1487,"uid":1488,"url":1489,"type":823,"href":1490,"tags":1491,"first_publication_date":1492,"last_publication_date":31,"slugs":1493,"linked_documents":1494,"lang":14,"alternate_languages":1495,"data":1500},"Z8ltGxAAACIALajW","residence-corte-san-carlo","/de/case-studies/residence-corte-san-carlo","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=afiWaBIAAOeAAngr&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z8ltGxAAACIALajW%22%29+%5D%5D",[],"2025-03-06T09:38:39+0000",[1488],[],[1496,1498],{"id":1497,"type":823,"lang":18,"uid":1488},"Z8lsPBAAAB8ALacb",{"id":1499,"type":823,"lang":21,"uid":1488},"Z8lsmhAAAB8ALafh",{"title":1501,"description":1505,"image":1509,"category_use_case":1515,"category_property_type":1525,"category_location":1529,"location":1533,"rooms_number":1537,"kpis":1541,"slices":1549,"meta_title":1636,"meta_description":1637,"meta_image":1638,"slices2":1643,"slices3":1657},[1502],{"type":837,"text":1503,"spans":1504,"direction":655},"Residence Corte San Carlo",[],[1506],{"type":645,"text":1507,"spans":1508,"direction":655},"Zu sagen, dass Smartpricing nur die Preise optimiert, wäre untertrieben! Mit Smartpricing habe ich auch positive Effekte bei der Auslastung festgestellt, was für mich ein grundlegender Faktor ist.",[],{"dimensions":1510,"alt":1503,"copyright":5,"url":1512,"id":1513,"edit":1514},{"width":1511,"height":1297},384,"https://images.prismic.io/smartness/Z8lrlhsAHJWomLNx_LQ-ResidenceCorteSanCarlo.png?auto=format,compress","Z8lrlhsAHJWomLNx",{"x":845,"y":845,"zoom":855,"background":856},{"id":1516,"type":859,"tags":1517,"lang":14,"slug":1518,"first_publication_date":1519,"last_publication_date":1520,"uid":1521,"data":1522,"link_type":24,"key":1524,"isBroken":34},"Z9bfAREAACAAmEen",[],"dynamische-preisgestaltung","2025-03-16T14:24:06+0000","2025-03-19T07:31:51+0000","dynamic-pricing",{"label":1523},"Dynamische Preisgestaltung","a03603e3-04f1-428d-b521-63bf2b8e61a6",{"id":1184,"type":868,"tags":1526,"lang":14,"slug":1186,"first_publication_date":1187,"last_publication_date":1188,"uid":1189,"data":1527,"link_type":24,"key":1528,"isBroken":34},[],{"label":1191},"8523a5d3-3748-4841-a5d1-dba540887940",{"id":877,"type":878,"tags":1530,"lang":14,"slug":880,"first_publication_date":881,"last_publication_date":882,"uid":883,"data":1531,"link_type":24,"key":1532,"isBroken":34},[],{"label":885},"4212e7c4-02a3-46e8-9efa-eaf7aa6e5089",[1534],{"type":645,"text":1535,"spans":1536,"direction":655},"Lazise (VR)",[],[1538],{"type":645,"text":1539,"spans":1540,"direction":655},"11",[],[1542,1544,1546],{"value":1543,"label":898},"+102%",{"value":900,"label":1545},"Belegung",{"value":1547,"label":1548},"+40%","ADR",[1550],{"variation":32,"version":68,"items":1551,"primary":1552,"id":1635,"slice_type":925,"slice_label":5},[],{"text":1553},[1554,1557,1560,1563,1566,1569,1572,1575,1578,1581,1584,1587,1589,1592,1595,1598,1601,1604,1606,1609,1612,1615,1618,1621,1624,1626,1629,1632],{"type":911,"text":1555,"spans":1556,"direction":655},"Erzählen Sie uns von Ihrer Unterkunft",[],{"type":645,"text":1558,"spans":1559,"direction":655},"Das Residence Corte San Carlo befindet sich in Colà di Lazise, im hügeligen Hinterland des Gardasees. Die Lage auf dem Hügel ist ideal für Gäste, die Ruhe zwischen Olivenhainen und Weinbergen suchen, dabei aber in der Nähe von See und Bergen bleiben möchten.",[],{"type":645,"text":1561,"spans":1562,"direction":655},"Es handelt sich um ein sehr altes Gebäude, das bereits im napoleonischen Kataster von 1816 als „Urlaubsresidenz“ eingetragen war. Wir haben es restauriert, die ursprüngliche Struktur fast vollständig erhalten und versucht, jeden Raum aufzuwerten. Zum Beispiel befindet sich unser Wellnessbereich in den ehemaligen Kellern, und das Kaltwasser-Tauchbecken wurde aus einem jahrhundertealten Traubenbottich gefertigt.",[],{"type":645,"text":1564,"spans":1565,"direction":655},"Heute ist das Residence eine elegante 5-Sterne-Unterkunft mit elf Apartments, die alle mit Küche und modernem Komfort ausgestattet sind, einschließlich der Sicherheit einer privaten Garage.",[],{"type":645,"text":1567,"spans":1568,"direction":655},"Historisch gesehen hatten wir immer eine vorwiegend nordeuropäische Kundschaft, auch wenn die Pandemie vielen Italienern ermöglicht hat, Gebiete wie unseres neu zu entdecken, die zuvor vielleicht etwas übersehen wurden.",[],{"type":645,"text":1570,"spans":1571,"direction":655},"70 % unserer Buchungen kommen über OTAs, aber unser Ziel ist es, die Vermittlung möglichst zu reduzieren und Direktbuchungen über unsere Website zu fördern, wo wir darauf achten, die besten Konditionen anzubieten.",[],{"type":645,"text":1573,"spans":1574,"direction":655},"Seitdem ich Smartpricing nutze, folge ich nicht mehr den Vorschlägen der OTAs: Preise zu senken, hilft auf lange Sicht nicht, weil es danach sehr schwierig ist, die Preise wieder anzuheben. Es ist besser, kurz die Zähne zusammenzubeißen, aber eine konsistente Preisstrategie beizubehalten. Heute, mit einer perfekt abgestimmten Strategie, bin ich viel entspannter.",[],{"type":645,"text":1576,"spans":1577,"direction":655},"",[],{"type":911,"text":1579,"spans":1580,"direction":655},"Wie haben Sie die Preise vor Smartpricing verwaltet?",[],{"type":645,"text":1582,"spans":1583,"direction":655},"Vor dreißig Jahren, bevor ich das Residence Corte San Carlo in Colà und meine zweite Unterkunft in Verona eröffnete, war ich in einer völlig anderen Branche tätig – im Textilbereich. Ich musste die Dynamik der Hotellerie verstehen und viel dazulernen.",[],{"type":645,"text":1585,"spans":1586,"direction":655},"Als ich schließlich sah, dass alles gut lief und die Unterkunft Fahrt aufnahm, wurde mir klar, dass eine feste Saisonpreisliste nicht mehr ausreichte. Ich nahm ein paar kleine Anpassungen vor und überprüfte ständig die Vorschläge von Booking.com für Sonderangebote, doch ich merkte schnell, dass diese eher zu deren Vorteil ausfielen und ich dabei verlor.",[],{"type":645,"text":1576,"spans":1588,"direction":655},[],{"type":911,"text":1590,"spans":1591,"direction":655},"Warum haben Sie sich entschieden, Smartpricing auszuprobieren?",[],{"type":645,"text":1593,"spans":1594,"direction":655},"Ab 2018 konnte ich mich voll und ganz dem Residence widmen. Ich habe es mit einem Pool erweitert und begonnen, an seiner Sichtbarkeit zu arbeiten.",[],{"type":645,"text":1596,"spans":1597,"direction":655},"Ich entschied, dass es an der Zeit war, eine Lösung zu finden, um die Preisgestaltung effizienter zu machen und die feste Preisliste hinter mir zu lassen. Ich habe einen Wettbewerber von euch in Betracht gezogen, aber deren System erforderte noch überwiegend manuelle Eingriffe und war zudem kostenintensiv.",[],{"type":645,"text":1599,"spans":1600,"direction":655},"Smartpricing hingegen erledigte den Großteil der Arbeit automatisch und war kostengünstiger. Ich bemerkte auch, wie überzeugt ihr von der Qualität eurer Software wart, und obwohl ihr damals noch in den Anfängen standet, habe ich euch mein volles Vertrauen geschenkt.",[],{"type":645,"text":1602,"spans":1603,"direction":655},"Wenn ich heute noch dabei bin, bedeutet das, dass es funktioniert hat!",[],{"type":645,"text":1576,"spans":1605,"direction":655},[],{"type":911,"text":1607,"spans":1608,"direction":655},"Welche Ergebnisse haben Sie mit Smartpricing erzielt?",[],{"type":645,"text":1610,"spans":1611,"direction":655},"Die Ergebnisse waren absolut zufriedenstellend. Zu sagen, dass Smartpricing nur die Preise optimiert, wäre untertrieben! Mit Smartpricing habe ich auch positive Effekte bei der Auslastung festgestellt, was für mich ein grundlegender Faktor ist.",[],{"type":645,"text":1613,"spans":1614,"direction":655},"Die Optimierung der Auslastung bedeutet, dass der Umsatz nicht nur aufgrund eines Nachfrageschubs steigt, sondern strukturell zunimmt.",[],{"type":645,"text":1616,"spans":1617,"direction":655},"Auch den Angeboten der OTAs folge ich nicht mehr. Die Strategie, die Preise zu senken, hilft auf lange Sicht nicht, weil es danach sehr schwierig ist, sie wieder anzuheben. Es ist besser, kurz die Zähne zusammenzubeißen, aber eine konsistente Preisstrategie beizubehalten.",[],{"type":645,"text":1619,"spans":1620,"direction":655},"Heute bin ich dank einer perfekt abgestimmten Strategie viel entspannter.",[],{"type":645,"text":1622,"spans":1623,"direction":655},"Wenn Sie mich fragen würden, welche Probleme ich festgestellt habe, würde es mir schwerfallen, welche zu finden, insbesondere da die Software ständig aktualisiert wird. Sie war schon immer einfach und intuitiv zu bedienen, aber seit ich sie nutze, habt ihr zahlreiche Funktionen hinzugefügt, die sie noch besser gemacht haben.",[],{"type":645,"text":1576,"spans":1625,"direction":655},[],{"type":911,"text":1627,"spans":1628,"direction":655},"Nutzen Sie Smartpricing auch für Ihre Stammgäste?",[],{"type":645,"text":1630,"spans":1631,"direction":655},"Ja, natürlich, denn wir haben viele treue Gäste – einige kommen schon seit über acht Jahren! Die Veränderung wurde gut angenommen, da die Menschen mittlerweile in vielen anderen Branchen an dynamische Preise gewöhnt sind.",[],{"type":645,"text":1633,"spans":1634,"direction":655},"In einigen Fällen haben wir dies durch kleine Kompromisse geregelt, aber im Allgemeinen führt es nicht zu Diskussionen. Viel häufiger muss ich mit Menschen verhandeln, die mich anrufen, nachdem sie die Preise auf Booking.com gesehen haben.",[],"rich_text$e62bdcdf-a88d-45bc-a5d3-1d64a1d9ff70","Smartness Bewertungen: Residence Corte San Carlo (Colà di Lazise, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Residence Corte San Carlo (Colà di Lazise, Italien) mit Smartness gemacht hat.",{"dimensions":1639,"alt":1503,"copyright":5,"url":1640,"id":1641,"edit":1642},{"width":1116,"height":1117},"https://images.prismic.io/smartness/Z8lrlhsAHJWomLNw_HQ-ResidenceCorteSanCarlo.png?auto=format%2Ccompress&w=2400&h=1260","Z8lrlhsAHJWomLNw",{"x":845,"y":845,"zoom":855,"background":856},[1644],{"variation":32,"version":68,"items":1645,"primary":1646,"id":1656,"slice_type":1136,"slice_label":5},[],{"icon":5,"title":1647,"description":1650,"link":1653},[1648],{"type":645,"text":1126,"spans":1649,"direction":655},[],[1651],{"type":645,"text":1130,"spans":1652,"direction":655},[],{"id":621,"type":57,"tags":1654,"lang":14,"slug":623,"first_publication_date":624,"last_publication_date":625,"uid":626,"url":627,"link_type":24,"key":1655,"isBroken":34,"text":629},[],"654217c3-9efc-4595-b653-b4eb23dca208","side_cta$4e14ff51-3e76-4083-9ce1-9956d112166b",[],"3f9f504","All Rights Reserved",1777899256136]