[{"data":1,"prerenderedAt":1780},["ShallowReactive",2],{"layout-default-de-fallback":3,"header-Z9bSFREAACAAmDLH":44,"footer-Z9bRwxEAACEAmDI0":638,"case-study-lata-luxury-rome-de":831,"case-study-related-lata-luxury-rome-de":1027},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":13,"lang":14,"alternate_languages":15,"data":22},"Z9rcBBAAACIA1kAJ",null,"website_layout","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9rcBBAAACIA1kAJ%22%29+%5D%5D",[],"2025-03-19T15:00:21+0000","2025-06-10T09:03:34+0000",[12],"website-layout",[],"de",[16,19],{"id":17,"type":6,"lang":18},"Z9rb5hAAACAA1j_R","en",{"id":20,"type":6,"lang":21},"Z9rcEBAAACIA1kAo","it",{"banner":23,"header":25,"footer":35},{"link_type":24},"Document",{"id":26,"type":27,"tags":28,"lang":14,"slug":29,"first_publication_date":30,"last_publication_date":31,"uid":32,"link_type":24,"key":33,"isBroken":34},"Z9bSFREAACAAmDLH","header",[],"produkte","2025-03-16T13:28:55+0000","2026-03-20T09:19:34+0000","default","8cc445fa-6fbf-41c8-8a05-554ccfb61c76",false,{"id":36,"type":37,"tags":38,"lang":14,"slug":39,"first_publication_date":40,"last_publication_date":41,"uid":42,"link_type":24,"key":43,"isBroken":34},"Z9bRwxEAACEAmDI0","footer",[],"kundensupport39-0461-156-0049","2025-03-16T13:27:33+0000","2026-05-18T08:24:05+0000","default1","882c4704-a01f-4f24-a240-689812050c28",{"id":26,"uid":32,"url":5,"type":27,"href":45,"tags":46,"first_publication_date":30,"last_publication_date":31,"slugs":47,"linked_documents":48,"lang":14,"alternate_languages":49,"data":54},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9bSFREAACAAmDLH%22%29+%5D%5D",[],[29],[],[50,52],{"id":51,"type":27,"lang":21,"uid":32},"Z8bH5RAAACAAKWVQ",{"id":53,"type":27,"lang":18,"uid":32},"Z7by9xAAACMAYTqA",{"link":55,"slices1":65,"slices":597,"slices_shared":621},{"id":56,"type":57,"tags":58,"lang":14,"slug":59,"first_publication_date":60,"last_publication_date":61,"uid":62,"url":63,"link_type":24,"key":64,"isBroken":34},"Z9bScBEAACAAmDNV","page",[],"von-dynamic-pricing-bis-marketing-mehr-umsatz-dank-ki","2025-03-16T13:30:26+0000","2026-04-29T08:13:49+0000","homepage","/de","3c2f7156-6ddd-4b30-a281-e96dda4e3639",[66,257,397,411,424],{"variation":67,"version":68,"items":69,"primary":70,"id":255,"slice_type":256,"slice_label":5},"trigger","initial",[],{"label":71,"content":72},"Produkte",{"id":73,"type":74,"tags":75,"lang":14,"slug":76,"first_publication_date":77,"last_publication_date":78,"uid":79,"data":80,"link_type":24,"key":254,"isBroken":34},"Z9bR5xEAACAAmDJz","navigation_menu_content",[],"operations","2025-03-16T13:28:09+0000","2026-04-27T17:07:48+0000","navigation-menu-content-1",{"slices":81,"footer_slices":228},[82,117,148,197],{"variation":32,"version":68,"items":83,"primary":84,"id":115,"slice_type":116,"slice_label":5},[],{"label":85,"badge":5,"links":86},"Operations",[87,102],{"link":88,"icon":98,"description":99,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":89,"type":57,"tags":90,"lang":14,"slug":91,"first_publication_date":92,"last_publication_date":93,"uid":94,"url":95,"link_type":24,"key":96,"isBroken":34,"text":97},"aM0X8hIAACMAJ6lm",[],"die-all-in-one-software-entwickelt-fur-mehr-buchungen","2025-10-01T12:41:51+0000","2025-12-22T10:06:28+0000","property-management-system","/de/property-management-system","c4469ff2-4271-4301-9d59-1f015a198a6b","Smartpms","ph:gear","Ein PMS, das Ihren Umsatz steigert","soft","sky",{"link":103,"icon":5,"description":5,"badge_label":112,"badge_variant":113,"badge_color":114},{"id":104,"type":57,"tags":105,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":110,"isBroken":34,"text":111},"aet93RIAACQA741I",[],"software-und-services-fur-wachsende-unterkunfte","2026-04-27T07:48:15+0000","smartness-produkte","/de/smartness-produkte","ac9e8ba6-24c0-4703-8634-56b902809e91","Alle Produkte","+4","solid","petrol-blue","navigation_menu_content_vertical_navigation$ba3e82e6-e06f-4749-aee8-e66ff6c56491","navigation_menu_content_vertical_navigation",{"variation":32,"version":68,"items":118,"primary":119,"id":147,"slice_type":116,"slice_label":5},[],{"label":120,"badge":5,"links":121},"Revenue & Zahlungen",[122,135],{"link":123,"icon":133,"description":134,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":124,"type":57,"tags":125,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":131,"isBroken":34,"text":132},"aV9_1RIAACUAMm1h",[],"dynamische-preise-die-fur-sie-funktionieren","2026-01-08T11:37:23+0000","2026-03-27T11:11:08+0000","preisoptimierung-software","/de/preisoptimierung-software","07916959-31f6-4622-8e7e-f751cfed64a0","Smartpricing","ph:calendar-dots","KI-optimiertes Dynamic Pricing",{"link":136,"icon":145,"description":146,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":137,"type":57,"tags":138,"lang":14,"slug":139,"first_publication_date":92,"last_publication_date":140,"uid":141,"url":142,"link_type":24,"key":143,"isBroken":34,"text":144},"aM1n3xIAACIAKDpv",[],"einfache-und-sichere-zahlungen-ohne-versteckte-kosten","2026-01-12T10:05:00+0000","zahlungssystem","/de/zahlungssystem","228d8cf6-8083-41e0-9c1e-d751aade3a96","Smartpay","ph:cash-register","Automatisiere Online-Zahlungen","navigation_menu_content_vertical_navigation$95a2db3f-67ca-4753-ab75-662496a4ab78",{"variation":32,"version":68,"items":149,"primary":150,"id":196,"slice_type":116,"slice_label":5},[],{"label":151,"badge":5,"links":152},"Marketing & Vertrieb",[153,166,179,191],{"link":154,"icon":164,"description":165,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":155,"type":57,"tags":156,"lang":14,"slug":157,"first_publication_date":158,"last_publication_date":159,"uid":160,"url":161,"link_type":24,"key":162,"isBroken":34,"text":163},"acKzSxEAACEAUtR2",[],"holen-sie-mehr-gaste-direkt-auf-ihre-website","2026-03-31T07:02:00+0000","2026-04-01T15:23:24+0000","ad-kampagnen","/de/ad-kampagnen","c91707ba-16ae-4b29-9859-b31cef6da8a1","Smartads","ph-ranking","Ad-Kampagnen für Direktbuchungen",{"link":167,"icon":177,"description":178,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":168,"type":57,"tags":169,"lang":14,"slug":170,"first_publication_date":171,"last_publication_date":172,"uid":173,"url":174,"link_type":24,"key":175,"isBroken":34,"text":176},"aTF5QRIAACUAdTPS",[],"eine-hotelwebsite-die-klicks-in-buchungen-wandelt","2025-12-05T09:39:18+0000","2026-04-27T07:18:45+0000","hotel-website-builder","/de/hotel-website-builder","ad67a493-0f06-44a9-93b2-dc1ff31fbd6d","Smartsite","ph:devices","Professionelle Website für Ihr Haus",{"link":180,"icon":189,"description":190,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":181,"type":57,"tags":182,"lang":14,"slug":183,"first_publication_date":184,"last_publication_date":128,"uid":185,"url":186,"link_type":24,"key":187,"isBroken":34,"text":188},"aRRm8BEAACIAfbZQ",[],"bewertungen-sind-ihr-motor-fur-mehr-direktbuchungen","2025-11-13T13:00:56+0000","reputation-management-software","/de/reputation-management-software","e65d6aa0-8d02-4916-a0f6-a42da59ef7d5","Smartreputation by Revyoos","ph:list-star","Bewertungen automatisch verwalten",{"link":192,"icon":5,"description":5,"badge_label":195,"badge_variant":113,"badge_color":114},{"id":104,"type":57,"tags":193,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":194,"isBroken":34,"text":111},[],"39938e8b-ed6e-4c7d-84f1-158b0fa8001e","+2","navigation_menu_content_vertical_navigation$81f789a3-c24f-411d-b181-ec3c2b7df0bb",{"variation":32,"version":68,"items":198,"primary":199,"id":227,"slice_type":116,"slice_label":5},[],{"label":200,"badge":5,"links":201},"Guest Experience",[202,215],{"link":203,"icon":213,"description":214,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":204,"type":57,"tags":205,"lang":14,"slug":206,"first_publication_date":207,"last_publication_date":208,"uid":209,"url":210,"link_type":24,"key":211,"isBroken":34,"text":212},"aEp3gxIAACAAGUPM",[],"die-ki-die-fur-ihre-gaste-da-ist--247","2025-06-12T08:27:16+0000","2026-02-26T17:03:05+0000","guest-messaging","/de/guest-messaging","e903cc32-fd38-4c98-929c-335aa7c5e40e","Smartchat","ph:chat-circle-dots","KI-Chatbot für Gästekommunikation",{"link":216,"icon":225,"description":226,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":217,"type":57,"tags":218,"lang":14,"slug":219,"first_publication_date":220,"last_publication_date":128,"uid":221,"url":222,"link_type":24,"key":223,"isBroken":34,"text":224},"aV-5ORIAACUAMurd",[],"kommunikation-automatisieren--ciao-otas","2026-01-08T14:04:50+0000","hotel-crm","/de/hotel-crm","2276266f-ab4a-4fdc-acac-6b6251c5a721","Smartconnect","ph:arrows-counter-clockwise","Kommunikation und Marketing automatisieren","navigation_menu_content_vertical_navigation$a8bccccc-722a-490b-bbb8-4a04187e0bfb",[229],{"variation":32,"version":68,"items":230,"primary":231,"id":252,"slice_type":253,"slice_label":5},[],{"cards":232},[233,240],{"title":234,"description":235,"link":236,"background_tone":239},"Alle Smartness Produkte","Entdecken Sie alle Produkte der Plattform",{"id":104,"type":57,"tags":237,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":238,"isBroken":34},[],"f7bdae0e-a80f-4028-8307-7a47cb116efe","white",{"title":241,"description":242,"link":243,"background_tone":251},"Erfolgsbasiertes Modell","Mit Smartresults zahlen Sie nach Ergebnis",{"id":244,"type":57,"tags":245,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":250,"isBroken":34},"aeiX_xIAACMA6zK-",[],"weniger-risiko-sie-zahlen-fur-ergebnisse","2026-05-06T15:26:10+0000","hotel-revenue-auf-erfolgsbasis","/de/hotel-revenue-auf-erfolgsbasis","9434bd54-6084-435b-bac5-2d0ed8dcd783","warm-grey","navigation_menu_content_callout_cards$a816fba5-ded9-4acc-959c-1d15e3043bbc","navigation_menu_content_callout_cards","643d42b8-ddbc-44f3-977d-2e5a671378fb","navigation_menu_item$0ca6fc6e-3d65-47bf-9511-49d1fbe3a6a1","navigation_menu_item",{"variation":67,"version":68,"items":258,"primary":259,"id":396,"slice_type":256,"slice_label":5},[],{"label":260,"content":261},"Lösungen",{"id":262,"type":74,"tags":263,"lang":14,"slug":264,"first_publication_date":265,"last_publication_date":266,"uid":267,"data":268,"link_type":24,"key":395,"isBroken":34},"Z9bR2hEAACAAmDJc",[],"unterkunftstyp","2025-03-16T13:27:57+0000","2026-04-27T17:03:05+0000","navigation-menu-content-2",{"slices":269},[270,316,377],{"variation":271,"version":68,"items":272,"primary":273,"id":314,"slice_type":315,"slice_label":5},"verticalNavigation",[],{"label":274,"badge":5,"links":275},"Unterkunftstyp",[276,289,301],{"link":277,"icon":287,"description":288,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":278,"type":57,"tags":279,"lang":14,"slug":280,"first_publication_date":281,"last_publication_date":282,"uid":283,"url":284,"link_type":24,"key":285,"isBroken":34,"text":286},"Z9bVhBEAACAAmDhw",[],"maximieren-sie-den-ertrag-ihrer-ferienvermietung","2025-03-16T13:43:35+0000","2026-03-27T11:11:10+0000","ferienwohnung-management-software","/de/ferienwohnung-management-software","dd98e157-28b1-426f-8029-20fc2b0fb460","Apartments, Ferienhäuser und Gästehäuser","ph:house-line","Mehr aus der Ferienvermietungen herausholen",{"link":290,"icon":299,"description":300,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":291,"type":57,"tags":292,"lang":14,"slug":293,"first_publication_date":294,"last_publication_date":282,"uid":295,"url":296,"link_type":24,"key":297,"isBroken":34,"text":298},"Z9bVkhEAACAAmDiH",[],"bb-fuhren-trauen-sie-sich-mehr","2025-03-16T13:43:48+0000","bed-and-breakfast-software","/de/bed-and-breakfast-software","016614a6-9795-4b99-90a1-e59d38298c38","B&B und Pensionen","ph:bed","Optimales Management für kleine Unterkünfte",{"link":302,"icon":312,"description":313,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":303,"type":57,"tags":304,"lang":14,"slug":305,"first_publication_date":306,"last_publication_date":307,"uid":308,"url":309,"link_type":24,"key":310,"isBroken":34,"text":311},"Z9bVqREAAB8AmDiq",[],"ubernehmen-sie-die-kontrolle-und-fuhren-sie-ihr-hotel-zum-erfolg","2025-03-16T13:44:11+0000","2026-03-27T11:11:11+0000","software-fuer-hotels","/de/software-fuer-hotels","eaaf584e-fa80-441f-8521-2bf932e4aaa1","Hotels","ph:building","Betriebsabläufe automatisieren und mehr Umsatz erzielen","navigation_menu_content_item$7b94a9b3-dab1-4fbb-8d6e-377375c19f8d","navigation_menu_content_item",{"variation":271,"version":68,"items":317,"primary":318,"id":376,"slice_type":315,"slice_label":5},[],{"label":319,"badge":5,"links":320},"Anwendungen",[321,327,339,352,365],{"link":322,"icon":133,"description":326,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":124,"type":57,"tags":323,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":324,"isBroken":34,"text":325},[],"f7fbcf8b-f720-4751-8f98-a53964f3e892","Dynamic Pricing","So verkaufen Sie immer zum besten Preis",{"link":328,"icon":337,"description":338,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":329,"type":57,"tags":330,"lang":14,"slug":331,"first_publication_date":332,"last_publication_date":158,"uid":333,"url":334,"link_type":24,"key":335,"isBroken":34,"text":336},"Z9bVVhEAACAAmDgd",[],"weniger-ota-provisionen-mehr-direktbuchungen","2025-03-16T13:42:48+0000","ota-disintermediation","/de/ota-disintermediation","5cbee04b-d96f-4668-b5e0-c4431faac15e","Direktbuchungen","ph:share-network","OTA-Provisionen reduzieren",{"link":340,"icon":350,"description":351,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":341,"type":57,"tags":342,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":24,"key":348,"isBroken":34,"text":349},"Z9bVYhEAACAAmDgz",[],"schaffen-sie-fur-jeden-gast-ein-unvergessliches-erlebnis","2025-03-16T13:43:00+0000","2026-03-27T11:11:09+0000","guest-journey","/de/guest-journey","2fc3ea3e-c799-4572-bdf9-6451d8bfc601","Gästebeziehung","ph:handshake","Richtig mit Gästen kommunizieren und Bindung fördern",{"link":353,"icon":363,"description":364,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":354,"type":57,"tags":355,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":361,"isBroken":34,"text":362},"aTKkUBIAACMAd1kT",[],"alle-marktanalysen-die-sie-brauchen-um-sich-abzuheben","2025-12-05T09:25:05+0000","2025-12-22T09:12:00+0000","market-intelligence-hotel","/de/market-intelligence-hotel","a9b1c9a4-c43c-42c7-bdc5-d1bf186a5281","Marktanalyse","ph:presentation-chart","Wie Sie Markt und Wettbewerber im Blick behalten",{"link":366,"icon":225,"description":375,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":367,"type":57,"tags":368,"lang":14,"slug":369,"first_publication_date":370,"last_publication_date":345,"uid":371,"url":372,"link_type":24,"key":373,"isBroken":34,"text":374},"Z9bVcxEAACAAmDhP",[],"der-boost-den-sie-brauchen-um-ihren-umsatz-zu-vervielfachen","2025-03-16T13:43:16+0000","upselling","/de/upselling","631f47ed-a8ab-4908-8b8e-4ec696fffd9c","Upselling und Cross-Selling","So verkaufen Sie Zusatzleistungen effektiv","navigation_menu_content_item$71665bc5-7b22-4987-9223-58485e842f0d",{"variation":32,"version":68,"items":378,"primary":379,"id":394,"slice_type":253,"slice_label":5},[],{"cards":380},[381,389],{"title":382,"description":383,"link":384,"background_tone":239},"Wie gut sind Sie im Pricing?","Machen Sie jetzt den Test",{"link_type":385,"key":386,"url":387,"target":388},"Web","7e46ee90-e149-4232-b5cc-741dfa127788","https://trysmartness.typeform.com/quiz-tariffe-de?utm_source=%28Other%29&utm_medium=Website&utm_campaign=%28Other%29+Website+DE+menu+di+navigazione","_blank",{"title":241,"description":390,"link":391,"background_tone":251},"Entdecken Sie Smartresults und zahlen Sie nach Ergebnis",{"id":244,"type":57,"tags":392,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":393,"isBroken":34},[],"cb338b62-ddc7-48e4-a7f0-32eef0bd8ee1","navigation_menu_content_callout_cards$25b17c5e-aaaa-4a56-8019-280a01ff6def","7ab063d4-b338-47d5-818f-a0d623afb5f3","navigation_menu_item$1dc4d13b-5633-4ecf-b494-b73a8ebb79e4",{"variation":32,"version":68,"items":398,"primary":399,"id":410,"slice_type":256,"slice_label":5},[],{"link":400},{"id":401,"type":57,"tags":402,"lang":14,"slug":403,"first_publication_date":404,"last_publication_date":405,"uid":406,"url":407,"link_type":24,"key":408,"isBroken":34,"text":409},"Z91mUREAACgAVHuF",[],"wir-arbeiten-mit-ihrem-pms-und-channel-manager-zusammen","2025-03-21T13:16:10+0000","2025-03-26T21:36:36+0000","integrationen","/de/integrationen","9d1a0670-5be4-4c14-acf6-31a5fe57f005","Integrationen","navigation_menu_item$7c960b38-8664-46f2-815b-5c6f7445874b",{"variation":32,"version":68,"items":412,"primary":413,"id":423,"slice_type":256,"slice_label":5},[],{"link":414},{"id":415,"type":57,"tags":416,"lang":14,"slug":417,"first_publication_date":418,"last_publication_date":107,"uid":419,"url":420,"link_type":24,"key":421,"isBroken":34,"text":422},"Z9bZZxEAAB8AmD6z",[],"finden-sie-die-richtige-losung-fur-ihre-ziele","2025-03-16T14:00:09+0000","pricing","/de/pricing","5063b0b8-23c7-4856-8601-88d432c28fa0","Preis","navigation_menu_item$4cbabf1f-39af-46c0-9833-5035f07e5627",{"variation":67,"version":68,"items":425,"primary":426,"id":596,"slice_type":256,"slice_label":5},[],{"label":427,"content":428},"Ressourcen",{"id":429,"type":74,"tags":430,"lang":14,"slug":431,"first_publication_date":432,"last_publication_date":433,"uid":434,"data":435,"link_type":24,"key":595,"isBroken":34},"aO3thhAAACIAgrq-",[],"wissen","2025-10-14T06:58:02+0000","2026-05-15T08:57:17+0000","navigation-menu-content-risorse",{"slices":436},[437,488,526,548],{"variation":32,"version":68,"items":438,"primary":439,"id":487,"slice_type":116,"slice_label":5},[],{"label":440,"badge":5,"links":441},"Wissen",[442,454,464,476],{"link":443,"icon":5,"description":453,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":444,"type":57,"tags":445,"lang":14,"slug":446,"first_publication_date":447,"last_publication_date":448,"uid":449,"url":450,"link_type":24,"key":451,"isBroken":34,"text":452},"acVOUBEAACEAVteM",[],"der-smartness-blog","2026-03-26T16:07:36+0000","2026-04-24T12:20:19+0000","blog","/de/blog","a5af6baf-f63f-4356-8a5b-b9e4dc5f47e1","Blog","Strategien & Tipps für Ihr Wachstum",{"link":455,"icon":5,"description":463,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":456,"type":57,"tags":457,"lang":14,"slug":458,"first_publication_date":447,"last_publication_date":447,"uid":459,"url":460,"link_type":24,"key":461,"isBroken":34,"text":462},"acVMPREAACMAVtKy",[],"kostenlose-ressourcen-fur-property-manager-und-hoteliers","kostenlose-ressourcen","/de/kostenlose-ressourcen","ef5a6b56-9329-4b01-8f30-a5188b408843","Kostenlose Ressourcen","Vorlagen, eBooks & Guides",{"link":465,"icon":5,"description":475,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":466,"type":57,"tags":467,"lang":14,"slug":468,"first_publication_date":469,"last_publication_date":470,"uid":471,"url":472,"link_type":24,"key":473,"isBroken":34,"text":474},"Z-HY7BAAACQAddrN",[],"nehmen-sie-an-unseren-events-teil","2025-05-19T12:38:15+0000","2025-12-22T10:06:08+0000","hotel-schulung","/de/hotel-schulung","54c087c7-b6ec-4e54-b76c-ee1ed6ab21eb","Webinare & Events","Kommende Events & Aufzeichnungen",{"link":477,"icon":5,"description":486,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":478,"type":57,"tags":479,"lang":14,"slug":480,"first_publication_date":481,"last_publication_date":481,"uid":482,"url":483,"link_type":24,"key":484,"isBroken":34,"text":485},"aPIirRAAACMAiibP",[],"glossar-fur-hotels-und-ferienunterkunfte","2025-11-06T11:45:18+0000","glossar","/de/glossar","eed1268e-5911-4525-8352-cd3e4185e669","Glossar","200+ Begriffe für Gastgeber","navigation_menu_content_vertical_navigation$54dfce83-c1b5-498d-8c37-a4412b1dbe2c",{"variation":32,"version":68,"items":489,"primary":490,"id":525,"slice_type":116,"slice_label":5},[],{"label":491,"badge":5,"links":492},"Einblicke",[493,504,514],{"link":494,"icon":5,"description":503,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":495,"type":57,"tags":496,"lang":14,"slug":497,"first_publication_date":447,"last_publication_date":498,"uid":499,"url":500,"link_type":24,"key":501,"isBroken":34,"text":502},"acVIshEAACAAVsvu",[],"erfolgsgeschichten","2026-03-27T15:10:26+0000","case-studies","/de/case-studies","341b2c2c-bf7f-4f2b-ba91-2fc7bd910d52","Case Studies","Erfahrungen unserer Kunden",{"link":505,"icon":5,"description":513,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":506,"type":57,"tags":507,"lang":14,"slug":508,"first_publication_date":432,"last_publication_date":307,"uid":509,"url":510,"link_type":24,"key":511,"isBroken":34,"text":512},"aL6lbxAAACMAxRXF",[],"hotelsoftware-im-vergleich-was-smartness-anders-macht","vergleich","/de/vergleich","dbf6c91e-1414-417e-b00b-a93946b7d60a","Smartness vergleichen","Funktionen und Vorteile vergleichen",{"link":515,"icon":5,"description":524,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":516,"type":57,"tags":517,"lang":14,"slug":518,"first_publication_date":519,"last_publication_date":307,"uid":520,"url":521,"link_type":24,"key":522,"isBroken":34,"text":523},"Z9bjzREAAB8AmE-K",[],"berechnen-sie-ihren-roi-mit-smartness","2025-03-16T14:44:31+0000","roi-rechner-hotel","/de/roi-rechner-hotel","5b4a25d8-3d1f-4d6a-ad4a-659925cdf3ad","ROI-Rechner","Sehen Sie, ob sich Smartness lohnt","navigation_menu_content_vertical_navigation$9546efea-b139-40a2-9b39-ffeb35edfc8f",{"variation":32,"version":68,"items":527,"primary":528,"id":547,"slice_type":116,"slice_label":5},[],{"label":529,"badge":5,"links":530},"Kostenlose Tools",[531,537],{"link":532,"icon":5,"description":536,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":354,"type":57,"tags":533,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":534,"isBroken":34,"text":535},[],"afbc0ef8-574c-4781-a049-11855216c8dc","Smartfree","Markttrends & Wettbewerber analysieren",{"link":538,"icon":5,"description":546,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":539,"type":57,"tags":540,"lang":14,"slug":541,"first_publication_date":433,"last_publication_date":433,"uid":542,"url":543,"link_type":24,"key":544,"isBroken":34,"text":545},"agbVpRIAACQAGC6L",[],"events-fruh-erkennen.-preise-besser-steuern.","hotel-events-kalender","/de/hotel-events-kalender","4eb94d7b-59dc-498a-83fb-add91e7577ef","Smartevents","Finden Sie Events in Ihrer Umgebung","navigation_menu_content_vertical_navigation$6db6fc4a-b1ec-4532-ad14-94a8e2ebbfe9",{"variation":32,"version":68,"items":549,"primary":550,"id":594,"slice_type":116,"slice_label":5},[],{"label":551,"badge":5,"links":552},"Smartness entdecken",[553,565,577,588],{"link":554,"icon":5,"description":564,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":555,"type":57,"tags":556,"lang":14,"slug":557,"first_publication_date":558,"last_publication_date":559,"uid":560,"url":561,"link_type":24,"key":562,"isBroken":34,"text":563},"Z9bemBEAACIAmEb4",[],"unsere-mission-ist-ihre-vollstandige-unabhangigkeit","2025-03-16T14:22:18+0000","2026-01-22T14:51:29+0000","uber-uns","/de/uber-uns","1e3ff18c-78c4-4cac-9ba9-89f34322af13","Über uns","Unsere Geschichte und Mission",{"link":566,"icon":5,"description":576,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":567,"type":57,"tags":568,"lang":14,"slug":569,"first_publication_date":570,"last_publication_date":571,"uid":572,"url":573,"link_type":24,"key":574,"isBroken":34,"text":575},"Z9beqREAAB8AmEcW",[],"entfalte-dein-talent","2025-03-16T14:22:49+0000","2026-01-19T17:00:32+0000","karriere","/de/karriere","36157b77-ab96-4edf-9b6e-1c35ed928d6d","Karriere","Unsere Werte, Benefits & offene Stellen",{"link":578,"icon":5,"description":587,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":579,"type":57,"tags":580,"lang":14,"slug":581,"first_publication_date":582,"last_publication_date":307,"uid":583,"url":584,"link_type":24,"key":585,"isBroken":34,"text":586},"Z9bgqxEAACIAmEp3",[],"wir-sind-bereit-fur-ihre-ehrgeizigsten-projekte","2025-03-16T14:31:09+0000","partner","/de/partner","4256a926-65fb-4158-9442-0eddf75d8c62","Partnerschaften","Vorteile für Partner entdecken",{"link":589,"icon":5,"description":593,"badge_label":5,"badge_variant":100,"badge_color":101},{"link_type":385,"key":590,"url":591,"target":388,"text":592},"92a09c26-dbf6-4c73-a806-e5d515bc40d9","https://smartpricing.referral-factory.com/cotKXM9D","Smartness empfehlen","Wir bedanken uns mit einer Prämie","navigation_menu_content_vertical_navigation$568b1112-ca98-405d-a5a1-c4d2754aeafe","faad9a92-6d2c-4fd8-9bf8-75fc77efd222","navigation_menu_item$f38aeb72-3510-4743-80da-16cc346ed928",[598,604],{"variation":599,"version":68,"items":600,"primary":601,"id":602,"slice_type":603,"slice_label":5},"langSwitcher",[],{},"header_item$a27fd504-0399-42fb-8c3b-b35d41fc11b9","header_item",{"variation":605,"version":68,"items":606,"primary":607,"id":620,"slice_type":603,"slice_label":5},"menuDropdown",[],{"trigger_label":608,"dropdown_links":609},"Login",[610,613,615,618],{"link_type":385,"key":611,"url":612,"target":388,"text":212},"486105df-169d-4785-819e-e8aebb68f459","https://platform.smartness.com/",{"link_type":385,"key":614,"url":612,"target":388,"text":224},"264b96f1-65e8-4489-aa95-8728214bc115",{"link_type":385,"key":616,"url":617,"target":388,"text":97},"77920989-ffdb-4080-9faf-804187485d8a","https://pms.smartness.com/",{"link_type":385,"key":619,"url":612,"target":388,"text":132},"a6a9f759-3bcf-4eee-b629-0ba0112f5773","header_item$c48df49a-7b38-44d3-970d-10b607c20a60",[622],{"variation":623,"version":68,"items":624,"primary":625,"id":637,"slice_type":603,"slice_label":5},"button",[],{"link":626,"variant":113,"leading_icon":5,"trailing_icon":5,"padded":636},{"id":627,"type":57,"tags":628,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":634,"isBroken":34,"text":635},"Z9fl3xEAACEAmdNc",[],"wie-mochten-sie-starten","2025-03-17T09:05:40+0000","2026-03-17T10:11:40+0000","starten","/de/starten","215c4be4-2f89-406b-9f96-81e85467daa9","Demo anfordern",true,"header_item$f4cc729f-1914-48f8-93d9-a8971c904f5c",{"id":36,"uid":42,"url":5,"type":37,"href":639,"tags":640,"first_publication_date":40,"last_publication_date":41,"slugs":641,"linked_documents":642,"lang":14,"alternate_languages":643,"data":648},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9bRwxEAACEAmDI0%22%29+%5D%5D",[],[39],[],[644,646],{"id":645,"type":37,"lang":18,"uid":32},"Z7cFWhAAACQAYV2J",{"id":647,"type":37,"lang":21,"uid":42},"Z8bJEBAAAB8AKWdj",{"details":649,"navigation":662,"company":764,"social":769,"copyright":786,"legal_list":787},[650],{"type":651,"text":652,"spans":653,"direction":661},"paragraph","Kundensupport\n+39 0461 156 0049",[654],{"start":655,"end":656,"type":657,"data":658},14,31,"hyperlink",{"link_type":385,"url":659,"target":660},"tel:+3904611560049","_self","ltr",[663,700,720,739],{"label":71,"link":664},[665,668,671,674,677,680,683,687,690,694,697],{"id":155,"type":57,"tags":666,"lang":14,"slug":157,"first_publication_date":158,"last_publication_date":159,"uid":160,"url":161,"link_type":24,"key":667,"isBroken":34,"text":163},[],"d61321ed-ecd0-4656-a471-90357acff7e4",{"id":204,"type":57,"tags":669,"lang":14,"slug":206,"first_publication_date":207,"last_publication_date":208,"uid":209,"url":210,"link_type":24,"key":670,"isBroken":34,"text":212},[],"2eae3d57-656d-43d4-8f4f-1479368b59bc",{"id":217,"type":57,"tags":672,"lang":14,"slug":219,"first_publication_date":220,"last_publication_date":128,"uid":221,"url":222,"link_type":24,"key":673,"isBroken":34,"text":224},[],"20f645fd-f726-486c-ad68-1d4a723598a9",{"id":137,"type":57,"tags":675,"lang":14,"slug":139,"first_publication_date":92,"last_publication_date":140,"uid":141,"url":142,"link_type":24,"key":676,"isBroken":34,"text":144},[],"3c24d3f3-12a1-4864-a19f-dede81164b4c",{"id":89,"type":57,"tags":678,"lang":14,"slug":91,"first_publication_date":92,"last_publication_date":93,"uid":94,"url":95,"link_type":24,"key":679,"isBroken":34,"text":97},[],"5473c2af-5768-4077-8481-2de91ec83d36",{"id":124,"type":57,"tags":681,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":682,"isBroken":34,"text":132},[],"28a9c965-4d78-4a89-a9ac-36b847b73c67",{"id":181,"type":57,"tags":684,"lang":14,"slug":183,"first_publication_date":184,"last_publication_date":128,"uid":185,"url":186,"link_type":24,"key":685,"isBroken":34,"text":686},[],"84754158-2d7e-4984-a592-b20743cacd1a","Smartreputation",{"id":168,"type":57,"tags":688,"lang":14,"slug":170,"first_publication_date":171,"last_publication_date":172,"uid":173,"url":174,"link_type":24,"key":689,"isBroken":34,"text":176},[],"bfc858b0-5061-40a0-82fe-4c355749ff9e",{"id":244,"type":57,"tags":691,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":692,"isBroken":34,"text":693},[],"665b1c3c-a480-42c0-a305-3cbbeda72620","Smartresults",{"id":401,"type":57,"tags":695,"lang":14,"slug":403,"first_publication_date":404,"last_publication_date":405,"uid":406,"url":407,"link_type":24,"key":696,"isBroken":34,"text":409},[],"57b81464-254b-42b7-845a-c78c49c41270",{"id":415,"type":57,"tags":698,"lang":14,"slug":417,"first_publication_date":418,"last_publication_date":107,"uid":419,"url":420,"link_type":24,"key":699,"isBroken":34,"text":422},[],"0d1bd434-e144-4f8a-83c3-d31cda728a52",{"label":319,"link":701},[702,705,708,712,716],{"id":354,"type":57,"tags":703,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":704,"isBroken":34,"text":362},[],"d0267605-4707-4b1a-a14e-79ec858ff68d",{"id":329,"type":57,"tags":706,"lang":14,"slug":331,"first_publication_date":332,"last_publication_date":158,"uid":333,"url":334,"link_type":24,"key":707,"isBroken":34,"text":336},[],"681eeddd-bcf2-49dd-9b81-46552674178a",{"id":124,"type":57,"tags":709,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":710,"isBroken":34,"text":711},[],"d33074f9-e107-4f54-9958-df464d9df22b","Revenue Management",{"id":341,"type":57,"tags":713,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":24,"key":714,"isBroken":34,"text":715},[],"cf6b9fb0-b2c4-4c51-b755-02719109307d","Guest Journey",{"id":367,"type":57,"tags":717,"lang":14,"slug":369,"first_publication_date":370,"last_publication_date":345,"uid":371,"url":372,"link_type":24,"key":718,"isBroken":34,"text":719},[],"b65dc76f-4e10-4bac-b37f-d4ce513f12d3","Upselling & Cross-Selling",{"label":427,"link":721},[722,725,729,733,736],{"id":444,"type":57,"tags":723,"lang":14,"slug":446,"first_publication_date":447,"last_publication_date":448,"uid":449,"url":450,"link_type":24,"key":724,"isBroken":34,"text":452},[],"bc4a5886-ee29-4d1c-b06f-ddd7da033805",{"id":495,"type":57,"tags":726,"lang":14,"slug":497,"first_publication_date":447,"last_publication_date":498,"uid":499,"url":500,"link_type":24,"key":727,"isBroken":34,"text":728},[],"a1c687a4-70cf-4933-aa79-993829517470","Erfolgsgeschichten",{"id":456,"type":57,"tags":730,"lang":14,"slug":458,"first_publication_date":447,"last_publication_date":447,"uid":459,"url":460,"link_type":24,"key":731,"isBroken":34,"text":732},[],"de321698-e995-48f2-9316-da00222383f6","Kostenlose Downloads",{"id":478,"type":57,"tags":734,"lang":14,"slug":480,"first_publication_date":481,"last_publication_date":481,"uid":482,"url":483,"link_type":24,"key":735,"isBroken":34,"text":485},[],"f15b0ac9-d135-4f52-ba05-e832a436dd70",{"id":354,"type":57,"tags":737,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":738,"isBroken":34,"text":535},[],"37936e17-5164-48c9-b6fe-4d9cf2ed8497",{"label":740,"link":741},"Entdecken",[742,746,750,753,756,760],{"id":627,"type":57,"tags":743,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":744,"isBroken":34,"text":745},[],"2fe3a92d-1c1d-46dc-8bf1-d2c5d4efa4c0","Demo anforden",{"id":516,"type":57,"tags":747,"lang":14,"slug":518,"first_publication_date":519,"last_publication_date":307,"uid":520,"url":521,"link_type":24,"key":748,"isBroken":34,"text":749},[],"20c0d247-3262-403e-aa99-79a26539c82b","ROI berechnen",{"link_type":385,"key":751,"url":591,"target":388,"text":752},"97b90ad3-3841-4b7a-9acf-e98fb6ce0d2b","Empfehlungsprogramm",{"id":555,"type":57,"tags":754,"lang":14,"slug":557,"first_publication_date":558,"last_publication_date":559,"uid":560,"url":561,"link_type":24,"key":755,"isBroken":34,"text":563},[],"c8b05d5a-9ab0-48a6-8ed4-62e2f6c9122e",{"id":567,"type":57,"tags":757,"lang":14,"slug":569,"first_publication_date":570,"last_publication_date":571,"uid":572,"url":573,"link_type":24,"key":758,"isBroken":34,"text":759},[],"0a05c11f-db05-4fee-9aca-e4c686d763f7","Arbeiten bei Smartness",{"id":579,"type":57,"tags":761,"lang":14,"slug":581,"first_publication_date":582,"last_publication_date":307,"uid":583,"url":584,"link_type":24,"key":762,"isBroken":34,"text":763},[],"b539dbba-918f-493a-8786-b763dee5f400","Partner",[765,767],{"text":766},"Smartness Srl",{"text":768},"Arco (TN) Italia - P.IVA - VAT IT02576010223",[770,774,778,782],{"link_type":385,"key":771,"url":772,"target":388,"text":773},"8ddcde98-7db4-49c4-9d56-bac1efe79fa5","https://www.facebook.com/smartnesscom/","ph:facebook-logo-fill",{"link_type":385,"key":775,"url":776,"target":388,"text":777},"7fe05bf6-d853-4a6d-8646-588cbe0e8bf0","https://www.linkedin.com/company/smartness-com","ph:linkedin-logo-fill",{"link_type":385,"key":779,"url":780,"target":388,"text":781},"c1e72f2e-0f97-4141-a90a-b377f9d38e40","https://www.youtube.com/@smartness-com","ph:youtube-logo-fill",{"link_type":385,"key":783,"url":784,"target":388,"text":785},"a457f22a-2e7c-42a4-a7b3-890f53610fd7","https://www.glassdoor.it/Panoramica/Lavorando-in-Smartpricing-EI_IE4962186.13,25.htm","cib:glassdoor","© 2025 Helium Srl all right riserved",[788,792,802,806,815,824],{"link_type":385,"key":789,"url":790,"target":388,"text":791},"3789a449-a872-4f27-94f8-5b0dee089a28","https://www.iubenda.com/privacy-policy/48489621","Privacy Policy",{"id":793,"type":57,"tags":794,"lang":14,"slug":795,"first_publication_date":796,"last_publication_date":797,"uid":798,"url":799,"link_type":24,"key":800,"isBroken":34,"text":801},"Z-_zBBEAACIA7b1o",[],"cookie-richtlinie","2025-04-04T15:03:20+0000","2025-05-05T15:18:42+0000","cookie","/de/cookie","7ffb22e4-8ae3-42b0-8962-067b2e84e118","Cookie Policy",{"link_type":385,"key":803,"url":804,"target":388,"text":805},"5fad2d0d-5395-4a4f-88f8-c6b4647cab8d","https://whistleblowersoftware.com/secure/9aac83e1-be46-4a4b-8c7b-ac5c488d6d5d","Whistleblowing",{"id":807,"type":57,"tags":808,"lang":14,"slug":809,"first_publication_date":810,"last_publication_date":433,"uid":811,"url":812,"link_type":24,"key":813,"isBroken":34,"text":814},"Z-T9CxIAACQAp6Zz",[],"rechtliche-hinweise","2025-03-27T07:23:56+0000","legal","/de/legal","e98f8f28-ebae-476d-9297-877c43c40dca","Impressum",{"id":816,"type":57,"tags":817,"lang":14,"slug":818,"first_publication_date":819,"last_publication_date":820,"uid":818,"url":821,"link_type":24,"key":822,"isBroken":34,"text":823},"aYHY8xAAACEA9dKk",[],"agb","2026-02-03T11:55:48+0000","2026-02-05T13:58:19+0000","/de/agb","f1c7009a-4a9f-4cd1-9ed2-0c4347d93aba","AGB",{"id":825,"type":57,"tags":826,"lang":14,"slug":827,"first_publication_date":41,"last_publication_date":41,"uid":827,"url":828,"link_type":24,"key":829,"isBroken":34,"text":830},"agSWdxIAACMAFMtT",[],"sitemap","/de/sitemap","52179ae4-b68a-48fa-8fe7-f76d2ed11b20","Sitemap",{"id":832,"uid":833,"url":834,"type":835,"href":836,"tags":837,"first_publication_date":838,"last_publication_date":839,"slugs":840,"linked_documents":841,"lang":14,"alternate_languages":842,"data":847},"Z8lorhAAACAALaDK","lata-luxury-rome","/de/case-studies/lata-luxury-rome","case_study","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z8lorhAAACAALaDK%22%29+%5D%5D",[],"2025-03-06T09:19:45+0000","2025-12-12T11:37:43+0000",[833],[],[843,845],{"id":844,"type":835,"lang":21,"uid":833},"Z8loIBAAACAALZ-3",{"id":846,"type":835,"lang":18,"uid":833},"Z8lnuxAAAB4ALZ8M",{"title":848,"description":853,"image":857,"category_use_case":867,"category_property_type":878,"category_location":889,"location":900,"rooms_number":904,"kpis":908,"slices":920,"meta_title":1000,"meta_description":1001,"meta_image":1002,"slices2":1009,"slices3":1026},[849],{"type":850,"text":851,"spans":852,"direction":661},"heading1","Lata Luxury Rome",[],[854],{"type":651,"text":855,"spans":856,"direction":661},"Nach einem Jahr mit einem Revenue Manager hatte ich keine Zweifel mehr—Smartpricing ist besser. Höhere Einnahmen, einfachere Verwaltung und keine Sorgen.",[],{"dimensions":858,"alt":851,"copyright":5,"url":861,"id":862,"edit":863},{"width":859,"height":860},384,202,"https://images.prismic.io/smartness/Z8lnLRsAHJWomLIz_LQ-LataLuxuryRome.png?auto=format,compress","Z8lnLRsAHJWomLIz",{"x":864,"y":864,"zoom":865,"background":866},0,1,"transparent",{"id":868,"type":869,"tags":870,"lang":14,"slug":871,"first_publication_date":872,"last_publication_date":873,"uid":874,"data":875,"link_type":24,"key":877,"isBroken":34},"Z9bfAREAACAAmEen","case_study_category_use_case",[],"dynamische-preisgestaltung","2025-03-16T14:24:06+0000","2025-03-19T07:31:51+0000","dynamic-pricing",{"label":876},"Dynamische Preisgestaltung","35e9f723-04f9-403e-9635-3279202965e5",{"id":879,"type":880,"tags":881,"lang":14,"slug":882,"first_publication_date":883,"last_publication_date":884,"uid":885,"data":886,"link_type":24,"key":888,"isBroken":34},"Z8XGphAAACAAJ9dx","case_study_category_property_type",[],"wohnungen-ferienhauser-und-gastehauser","2025-03-03T15:11:36+0000","2025-03-19T07:30:15+0000","appartamenti-case-vacanze-e-guest-house",{"label":887},"Wohnungen, Ferienhäuser und Gästehäuser","72d1dc4f-4137-4941-9854-41eb250f0f94",{"id":890,"type":891,"tags":892,"lang":14,"slug":893,"first_publication_date":894,"last_publication_date":895,"uid":896,"data":897,"link_type":24,"key":899,"isBroken":34},"Z8XF-RAAACAAJ9Y-","case_study_category_location",[],"italien","2025-03-03T15:08:43+0000","2025-03-19T07:35:48+0000","italia",{"label":898},"Italien","cd8e4913-463e-484e-b5b3-9540c4981a5c",[901],{"type":651,"text":902,"spans":903,"direction":661},"Roma (RM)",[],[905],{"type":651,"text":906,"spans":907,"direction":661},"10",[],[909,912,915,918],{"value":910,"label":911},"+24%","Umsatz",{"value":913,"label":914},"+10%","Belegung",{"value":916,"label":917},"+12%","ADR",{"value":910,"label":919},"RevPAR",[921],{"variation":32,"version":68,"items":922,"primary":923,"id":998,"slice_type":999,"slice_label":5},[],{"text":924},[925,929,932,935,938,941,944,947,950,953,955,958,961,964,967,970,972,975,978,981,984,986,989,992,995],{"type":926,"text":927,"spans":928,"direction":661},"heading2","Erzählen Sie uns von Ihrer Unterkunft.",[],{"type":651,"text":930,"spans":931,"direction":661},"Lata Luxury Rooms & Apartments entstand vor zehn Jahren aus einer Idee meines Geschäftspartners und mir. Wir haben mit nur vier Zimmern angefangen und verwalten heute fünf Unterkünfte in Rom, alle in unmittelbarer Nähe zur Piazza di Spagna, Piazza del Popolo und zum Trevi-Brunnen.",[],{"type":651,"text":933,"spans":934,"direction":661},"Insgesamt bieten wir etwa fünfzig Betten, verteilt auf drei Gästehäuser und zwei Ferienwohnungen. 80 % unserer Buchungen kommen über Booking.com und Airbnb.",[],{"type":651,"text":936,"spans":937,"direction":661},"Neben der mentalen Ruhe, stets die besten Tarife zu haben, hat uns Smartpricing auch motiviert, sofort Verbesserungen an unseren Unterkünften vorzunehmen: zusätzliche Dienstleistungen anzubieten, Renovierungen durchzuführen oder auch nur die Matratzen mit Toppern aufzuwerten. Diese Maßnahmen tragen dazu bei, die Gästezufriedenheit zu steigern, positive Bewertungen zu erhalten und gleichzeitig effizienter zu arbeiten, indem Verbesserungen und Preise ausbalanciert werden.",[],{"type":651,"text":939,"spans":940,"direction":661},"",[],{"type":926,"text":942,"spans":943,"direction":661},"Wie haben Sie die Preise vor Smartpricing verwaltet?",[],{"type":651,"text":945,"spans":946,"direction":661},"In den ersten fünf Jahren haben wir eine saisonale Preisliste genutzt. Damals hatten wir nicht einmal einen Channel Manager; alles lief sehr manuell ab. Dieser Ansatz war zeitaufwändig, und wir ließen die Preise oft unverändert—es war offensichtlich, dass sie nicht optimiert waren, aber wir konnten einfach nicht alles bewältigen.",[],{"type":651,"text":948,"spans":949,"direction":661},"2018 erkannten wir dann, dass wir eine Lösung brauchten. Wir fühlten uns in diesem Bereich unvorbereitet: den richtigen Preis zum richtigen Zeitpunkt vorherzusagen und dabei alle Parameter zu berücksichtigen, war für uns unmöglich.",[],{"type":651,"text":951,"spans":952,"direction":661},"Das hielt uns nicht davon ab, zu arbeiten, denn in Rom gibt es immer Nachfrage. Aber wir wollten unsere Arbeit optimieren. Unsere erste Wahl war es, einen externen Revenue Manager einzustellen. Die Zusammenarbeit dauerte ein Jahr, erfüllte uns jedoch nicht—die Umsatzsteigerung war nicht signifikant, und die Kosten waren hoch für ein kleines Unternehmen wie unseres.",[],{"type":651,"text":939,"spans":954,"direction":661},[],{"type":926,"text":956,"spans":957,"direction":661},"Was hat Sie überzeugt, den Revenue Manager durch Smartpricing zu ersetzen?",[],{"type":651,"text":959,"spans":960,"direction":661},"Der erste Grund war die Kostenfrage, denn der Revenue Manager verlangte eine feste monatliche Gebühr plus eine Umsatzbeteiligung. Außerdem, wenn wir die Ergebnisse eines Jahres mit dem Revenue Manager und eines Jahres mit Smartpricing vergleichen: Mit Smartpricing lief es besser!",[],{"type":651,"text":962,"spans":963,"direction":661},"Am Ende arbeitete auch der Revenue Manager mit einer Software. Zwar konnte ich diese Person anrufen und direkte Rückmeldungen erhalten, doch die Preise wurden letztlich automatisch über eine Benutzeroberfläche veröffentlicht, die viel technischer und schwieriger zu bedienen war als das Dashboard von Smartpricing.",[],{"type":651,"text":965,"spans":966,"direction":661},"Ein weiterer Punkt, der mich überzeugt hat, war, dass Smartpricing ein junges und innovatives Unternehmen ist, während die von uns beauftragte Revenue-Management-Firma groß und etwas altmodisch war. Ihr wart wie ein frischer Wind und habt uns motiviert, alte Denkweisen im Preismanagement hinter uns zu lassen.",[],{"type":651,"text":968,"spans":969,"direction":661},"Den endgültigen Ausschlag gaben die sofortigen Ergebnisse, die wir auch heute noch erzielen: Das erste Quartal 2023 war das beste in unserer Geschichte, und wir haben bereits jetzt eine solide Buchungslage für die kommenden Monate.",[],{"type":651,"text":939,"spans":971,"direction":661},[],{"type":926,"text":973,"spans":974,"direction":661},"Wie hat sich Ihre Arbeit mit Smartpricing verändert?",[],{"type":651,"text":976,"spans":977,"direction":661},"Wir müssen uns keine Gedanken mehr machen à la „Oh Gott, ich muss heute die Preise überprüfen.“ Das bedeutet nicht, dass wir uns nicht kümmern, aber wir haben jetzt die mentale Ruhe, zu wissen, dass die Preise ständig angepasst werden. Das ist nicht wenig!",[],{"type":651,"text":979,"spans":980,"direction":661},"Manchmal habe ich Preise gesehen, die mir für unsere Art von Unterkunft hoch erschienen, und die Sorge ist immer, die Erwartungen der Kunden zu enttäuschen. Aber wenn das passiert ist, habe ich mich entschieden abzuwarten, und tatsächlich wurden die Zimmer gebucht.",[],{"type":651,"text":982,"spans":983,"direction":661},"Die neuen Preise haben nicht nur unseren Umsatz gesteigert, sondern uns auch motiviert, geplante Verbesserungen sofort umzusetzen: zusätzliche Dienstleistungen anzubieten, Renovierungen durchzuführen oder auch nur alle Betten mit Toppern auszustatten. Diese Maßnahmen helfen uns, die Gästezufriedenheit zu steigern, positive Bewertungen zu erhalten und effizienter mit Smartpricing zu arbeiten, indem Verbesserungen und Preise in Einklang gebracht werden.",[],{"type":651,"text":939,"spans":985,"direction":661},[],{"type":926,"text":987,"spans":988,"direction":661},"Was würden Sie jemandem sagen, der unsicher ist, ob er Smartpricing nutzen soll?",[],{"type":651,"text":990,"spans":991,"direction":661},"Ich empfehle Smartpricing sogar für kleine Unterkünfte, denn sobald man auf mehreren Kanälen präsent ist, ist es bereits schwierig, alles im Blick zu behalten.",[],{"type":651,"text":993,"spans":994,"direction":661},"Hier in Rom habe ich viele kleine Betriebe wie unseren gesehen, die aufgrund von Tarifproblemen, die durch die Pandemie noch verschärft wurden, schließen mussten. Für uns ist COVID nur noch eine schlechte Erinnerung; schon letztes Jahr lief es besser als 2019. Dass wir es geschafft haben, zeigt, dass wir zum richtigen Zeitpunkt gut positioniert waren, was uns aus der Masse der Unterkünfte in Rom herausgehoben hat.",[],{"type":651,"text":996,"spans":997,"direction":661},"Zum Beispiel erreichen wir jetzt 100 % Auslastung—etwas, das uns vorher nie gelungen ist. Aber diese Zahl allein reicht nicht aus: Mit Smartpricing sind wir sicher, dass alle Buchungen mit wirklich profitablen Tarifen verbunden sind.",[],"rich_text$1625bc19-deae-4bf9-9cba-3a7ad6e37262","rich_text","Smartness Bewertungen: Lata Luxury Rooms & Apartments (Rom, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Lata Luxury Rooms & Apartments (Rom, Italien) mit Smartness gemacht hat.",{"dimensions":1003,"alt":851,"copyright":5,"url":1006,"id":1007,"edit":1008},{"width":1004,"height":1005},2400,1260,"https://images.prismic.io/smartness/Z8lnLBsAHJWomLIy_HQ-LataLuxuryRome.png?auto=format%2Ccompress&w=2400&h=1260","Z8lnLBsAHJWomLIy",{"x":864,"y":864,"zoom":865,"background":866},[1010],{"variation":32,"version":68,"items":1011,"primary":1012,"id":1024,"slice_type":1025,"slice_label":5},[],{"icon":5,"title":1013,"description":1017,"link":1021},[1014],{"type":651,"text":1015,"spans":1016,"direction":661},"Starten Sie mit einer Demo",[],[1018],{"type":651,"text":1019,"spans":1020,"direction":661},"Erfahren Sie, wie Sie mit Smartness das volle Potenzial Ihrer Unterkunft ausschöpfen können. Kostenlos und unverbindlich.",[],{"link_type":1022,"key":1023,"text":635},"Any","926b2939-3ea2-473f-9dde-1fadd859c499","side_cta$6c9e1609-cb7a-41d5-ac48-67e2210b300c","side_cta",[],{"page":865,"results_per_page":1028,"results_size":1028,"total_results_size":1029,"total_pages":1030,"next_page":1031,"prev_page":5,"results":1032,"version":1778,"license":1779},2,113,57,"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5Bnot%28my.case_study.uid%2C+%22lata-luxury-rome%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22case_study%22%29%5D%5D&page=2&pageSize=2&lang=de",[1033,1431],{"id":1034,"uid":1035,"url":1036,"type":835,"href":1037,"tags":1038,"first_publication_date":1039,"last_publication_date":1039,"slugs":1040,"linked_documents":1042,"lang":14,"alternate_languages":1043,"data":1048},"ag2FbhIAACQAIjH_","prairerhof-bnb","/de/case-studies/prairerhof-bnb","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ag2FbhIAACQAIjH_%22%29+%5D%5D",[],"2026-05-21T09:06:17+0000",[1041],"prairerhof-bb",[],[1044,1046],{"id":1045,"type":835,"lang":21,"uid":1035},"ag2FeRIAACQAIjIT",{"id":1047,"type":835,"lang":18,"uid":1035},"ag2DjhIAALHyIi8E",{"title":1049,"description":1053,"image":1057,"category_use_case":1064,"category_property_type":1068,"category_location":1077,"location":1087,"rooms_number":1091,"kpis":1095,"slices":1103,"meta_title":1409,"meta_description":1410,"meta_image":1411,"slices2":1416,"slices3":1430},[1050],{"type":850,"text":1051,"spans":1052,"direction":661},"Prairerhof B&B",[],[1054],{"type":651,"text":1055,"spans":1056,"direction":661},"Früher war 100 % Auslastung das Ziel. Heute ist uns wichtiger, die richtigen Preise zu erzielen und dadurch auch die Qualität zu steigern.",[],{"dimensions":1058,"alt":1051,"copyright":5,"url":1061,"id":1062,"edit":1063},{"width":1059,"height":1060},1800,1200,"https://images.prismic.io/smartness/ag2ESqYofJOwHavv_PraiererhofBB.jpg?auto=format,compress","ag2ESqYofJOwHavv",{"x":864,"y":864,"zoom":865,"background":866},{"id":868,"type":869,"tags":1065,"lang":14,"slug":871,"first_publication_date":872,"last_publication_date":873,"uid":874,"data":1066,"link_type":24,"key":1067,"isBroken":34},[],{"label":876},"c53fecc1-e60a-4f39-86f4-ca4b7a8928b0",{"id":1069,"type":880,"tags":1070,"lang":14,"slug":1071,"first_publication_date":1072,"last_publication_date":1073,"uid":1074,"data":1075,"link_type":24,"key":1076,"isBroken":34},"Z8XGfBAAAB8AJ9cm",[],"bb-und-pensionen","2025-03-03T15:10:54+0000","2025-03-19T07:30:45+0000","bb",{"label":298},"7de61120-0812-4afa-aeef-ef2548a8deaa",{"id":1078,"type":891,"tags":1079,"lang":14,"slug":1080,"first_publication_date":1081,"last_publication_date":1082,"uid":1083,"data":1084,"link_type":24,"key":1086,"isBroken":34},"Z8XFhRAAAB8AJ9VT",[],"rest-der-welt","2025-03-03T15:06:46+0000","2025-03-19T07:36:02+0000","rest-of-the-world",{"label":1085},"Rest der Welt","161f461f-8fc2-49f8-9cd3-fe7a36e94568",[1088],{"type":651,"text":1089,"spans":1090,"direction":661},"Schenna bei Meran",[],[1092],{"type":651,"text":1093,"spans":1094,"direction":661},"15",[],[1096,1098,1101],{"value":1097,"label":911},"+42 %",{"value":1099,"label":1100},"+3 %","Auslastung",{"value":1102,"label":917},"+19 %",[1104,1152,1165,1176,1187,1201,1211,1222,1233,1241,1252,1260,1271,1290,1301,1309,1320,1334,1345,1380,1390,1398],{"variation":32,"version":68,"items":1105,"primary":1106,"id":1151,"slice_type":999,"slice_label":5},[],{"text":1107},[1108,1111,1121,1136,1139,1142,1145],{"type":926,"text":1109,"spans":1110,"direction":661},"Hintergrund",[],{"type":651,"text":1112,"spans":1113,"direction":661},"Der Prairerhof in Schenna bei Meran ist ein familiengeführter Hof mit langer Geschichte. Die erste Erwähnung reicht bis ins Jahr 1401 zurück, heute wird der Betrieb in fünfter Generation von der Familie Mair geführt.",[1114,1118],{"start":1115,"end":1116,"type":1117},44,61,"strong",{"start":1119,"end":1120,"type":1117},62,65,{"type":651,"text":1122,"spans":1123,"direction":661},"Die Gästebeherbergung begann bereits in den 1920er-Jahren, zunächst mit der Vermietung einzelner Zimmer. Später entwickelte sich daraus eine Frühstückspension mit traditionellen Zimmern im Bauernhaus. 2009 kamen zwei moderne Apartments im neu errichteten Wohn- und Wirtschaftsgebäude hinzu.",[1124,1127,1130,1133],{"start":1125,"end":1126,"type":1117},141,158,{"start":1128,"end":1129,"type":1117},212,216,{"start":1131,"end":1132,"type":1117},217,224,{"start":1134,"end":1135,"type":1117},225,235,{"type":651,"text":1137,"spans":1138,"direction":661},"Heute umfasst der Prairerhof zehn Doppelzimmer, drei Einzelzimmer und zwei Apartments. Das Angebot verbindet bäuerliche Tradition, persönliche Betreuung und moderne Erholungselemente wie Pool, Whirlpool-Terrasse und eine Sauna im Weinberg.",[],{"type":651,"text":1140,"spans":1141,"direction":661},"Die Gäste kommen zu rund 90 % aus Deutschland, ergänzt durch Gäste aus der Schweiz, Italien den umliegenden Regionen. Der Betrieb ist fast ganzjährig geöffnet, mit kurzen Schließzeiten in nachfrageschwächeren Phasen.",[],{"type":926,"text":1143,"spans":1144,"direction":661},"Herausforderung",[],{"type":651,"text":1146,"spans":1147,"direction":661},"Als Thomas Mair den Betrieb früh übernehmen durfte, sah er in der Preisgestaltung einen der größten Hebel für die Weiterentwicklung des Prairerhofs. In der Umgebung gibt es viele vergleichbare Pensionen, die teilweise noch sehr traditionell geführt werden. Genau darin erkannte er eine Chance.",[1148],{"start":1149,"end":1150,"type":1117},52,131,"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83",{"variation":32,"version":68,"items":1153,"primary":1154,"id":1163,"slice_type":1164,"slice_label":5},[],{"title":1155,"description":1156},[],[1157],{"type":651,"text":1158,"spans":1159,"direction":661},"„Bei uns sind viele gleichwertige Pensionen in der Umgebung, die eher von älteren Generationen geführt werden. Ich durfte den Betrieb früh übernehmen und habe im Preis eigentlich immer schon den größten Hebel gesehen.“",[1160],{"start":864,"end":1161,"type":1162},218,"em","card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac","card_highlight",{"variation":32,"version":68,"items":1166,"primary":1167,"id":1175,"slice_type":999,"slice_label":5},[],{"text":1168},[1169],{"type":651,"text":1170,"spans":1171,"direction":661},"Vor Smartpricing arbeitete der Prairerhof mit klassischen Saisonzeiten und festen Preisen. Die Struktur war übersichtlich, aber wenig flexibel. Gerade bei hoher Nachfrage fehlte der Mut und die Grundlage, Preise gezielt weiterzuentwickeln.",[1172],{"start":1173,"end":1174,"type":1117},178,239,"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":68,"items":1177,"primary":1178,"id":1186,"slice_type":1164,"slice_label":5},[],{"title":1179,"description":1180},[],[1181],{"type":651,"text":1182,"spans":1183,"direction":661},"„Am Anfang ging es vor allem darum, sich überhaupt zu trauen, die Preise zu erhöhen. Da steht immer die Frage im Raum: Geht das? Tragen das die Gäste mit?“",[1184],{"start":864,"end":1185,"type":1162},155,"card_highlight$93f272e3-2e90-49f3-b228-90b0c31dfbd1",{"variation":32,"version":68,"items":1188,"primary":1189,"id":1200,"slice_type":999,"slice_label":5},[],{"text":1190},[1191],{"type":651,"text":1192,"spans":1193,"direction":661},"Hinzu kam eine starke Stammgastbasis. Für den Betrieb war deshalb wichtig, Preisanpassungen nicht einfach durchzusetzen, sondern verständlich zu steuern: Wer flexibel reist, kann günstigere Zeiträume wählen. Wer in besonders gefragten Zeiten bucht, zahlt einen Preis, der besser zur Nachfrage passt.",[1194,1197],{"start":1195,"end":1196,"type":1117},15,21,{"start":1198,"end":1199,"type":1117},22,36,"rich_text$60315ea4-b2fc-433f-9a5a-3c7344525abf",{"variation":32,"version":68,"items":1202,"primary":1203,"id":1210,"slice_type":1164,"slice_label":5},[],{"title":1204,"description":1205},[],[1206],{"type":651,"text":1207,"spans":1208,"direction":661},"„Wir haben unseren Stammgästen erklärt: Wenn ihr flexibel seid, nehmt andere Zeiträume als die Hauptzeiten. Dann können wir euch auch andere Preise anbieten.“",[1209],{"start":864,"end":1126,"type":1162},"card_highlight$1ab5e9ee-0c91-4166-b08a-ad2c781db973",{"variation":32,"version":68,"items":1212,"primary":1213,"id":1221,"slice_type":999,"slice_label":5},[],{"text":1214},[1215,1218],{"type":926,"text":1216,"spans":1217,"direction":661},"Lösung",[],{"type":651,"text":1219,"spans":1220,"direction":661},"Im September 2022 führte der Prairerhof Smartpricing ein. Für Thomas Mair war dieser Schritt Teil einer grundsätzlichen Haltung: neue Möglichkeiten früh prüfen, statt abzuwarten, bis alle anderen sie nutzen.",[],"rich_text$f4e4ddb8-af4b-4ba5-bb42-98e78d0579ea",{"variation":32,"version":68,"items":1223,"primary":1224,"id":1232,"slice_type":1164,"slice_label":5},[],{"title":1225,"description":1226},[],[1227],{"type":651,"text":1228,"spans":1229,"direction":661},"„Ich habe immer viel über das Internet recherchiert und mir angeschaut, welche Möglichkeiten es gibt. Bei Smartpricing war ich eigentlich vom Produkt gleich überzeugt und habe eine Chance gesehen.“",[1230],{"start":864,"end":1231,"type":1162},197,"card_highlight$32c7cf58-6d5a-4571-81a6-a4aff7b12df5",{"variation":32,"version":68,"items":1234,"primary":1235,"id":1240,"slice_type":999,"slice_label":5},[],{"text":1236},[1237],{"type":651,"text":1238,"spans":1239,"direction":661},"Gestartet wurde mit den bisherigen Preisen des Betriebs als Grundlage. In den ersten Monaten arbeitete der Prairerhof noch mit engeren Vorgaben, um Vertrauen in die neue Logik aufzubauen. Mit jeder Saison kamen jedoch mehr Daten aus dem Betrieb hinzu: Buchungsverhalten, Nachfrageverläufe, Auslastung und Preisreaktionen.",[],"rich_text$ed3e1139-a362-42b1-9c6b-12297d78161a",{"variation":32,"version":68,"items":1242,"primary":1243,"id":1251,"slice_type":1164,"slice_label":5},[],{"title":1244,"description":1245},[],[1246],{"type":651,"text":1247,"spans":1248,"direction":661},"„Anfangs haben wir noch mit einer sehr strengen Tabelle begonnen. Mittlerweile hat der Algorithmus viel mehr Erfahrung und kann sich natürlich auch viel besser einbringen.“",[1249],{"start":864,"end":1250,"type":1162},172,"card_highlight$6b6b6804-7222-457f-a0b0-3094410ef800",{"variation":32,"version":68,"items":1253,"primary":1254,"id":1259,"slice_type":999,"slice_label":5},[],{"text":1255},[1256],{"type":651,"text":1257,"spans":1258,"direction":661},"Für den Betrieb bedeutete der Umstieg vor allem, die eigene Preisstruktur Schritt für Schritt anders zu denken.",[],"rich_text$7c3801aa-05c0-472b-97a7-6e5b65eb01a1",{"variation":32,"version":68,"items":1261,"primary":1262,"id":1270,"slice_type":1164,"slice_label":5},[],{"title":1263,"description":1264},[],[1265],{"type":651,"text":1266,"spans":1267,"direction":661},"„Man hat langsam angefangen zu steuern und gemerkt, dass sich die Hauptsaison verlängert hat und sich gleichzeitig auch die Preisstruktur verbessert hat.“",[1268],{"start":864,"end":1269,"type":1162},154,"card_highlight$78de150a-5a44-49e0-a35e-de241c162763",{"variation":32,"version":68,"items":1272,"primary":1273,"id":1289,"slice_type":999,"slice_label":5},[],{"text":1274},[1275],{"type":651,"text":1276,"spans":1277,"direction":661},"Heute nutzt der Prairerhof zusätzlich Smartpricing Premium. Der Service ergänzt die Software um eine regelmäßige persönliche Beratung: Ein Revenue Manager von Smartness analysiert gemeinsam mit dem Betrieb die Entwicklung, prüft Einstellungen und hilft dabei, die Preisstrategie laufend zu optimieren.",[1278,1281,1284,1286],{"start":1279,"end":1280,"type":1117},38,50,{"start":1282,"end":1283,"type":1117},51,58,{"start":1029,"end":1285,"type":1117},124,{"start":1287,"end":1288,"type":1117},125,133,"rich_text$90416cca-9a2d-4e68-ad37-ec5ea8cfc61c",{"variation":32,"version":68,"items":1291,"primary":1292,"id":1300,"slice_type":1164,"slice_label":5},[],{"title":1293,"description":1294},[],[1295],{"type":651,"text":1296,"spans":1297,"direction":661},"„Zurzeit ist mehr das Problem, dass die Zeit fehlt. Deshalb habe ich mich entschieden, das zusätzlich zu machen: Wenn man sich einmal im Monat fix darum Gedanken macht, reinschaut, optimiert und anpasst.“",[1298],{"start":864,"end":1299,"type":1162},204,"card_highlight$62d23fa7-e47d-4a3e-9e09-8baf0e54ed4e",{"variation":32,"version":68,"items":1302,"primary":1303,"id":1308,"slice_type":999,"slice_label":5},[],{"text":1304},[1305],{"type":651,"text":1306,"spans":1307,"direction":661},"Besonders wichtig ist diese Unterstützung in der Vor- und Nachsaison. ",[],"rich_text$9c770de5-b093-4289-a3d8-f2378530e3c2",{"variation":32,"version":68,"items":1310,"primary":1311,"id":1319,"slice_type":1164,"slice_label":5},[],{"title":1312,"description":1313},[],[1314],{"type":651,"text":1315,"spans":1316,"direction":661},"„In der Hauptsaison ist es nicht mehr so schwierig, dann läuft das. Wichtiger ist es in der Vor- und Nachsaison, wo man flexibler starten, aber danach gezielter anziehen muss.“",[1317],{"start":864,"end":1318,"type":1162},176,"card_highlight$98ffa49d-9995-40ed-9bd7-5dd18c26e901",{"variation":32,"version":68,"items":1321,"primary":1322,"id":1333,"slice_type":999,"slice_label":5},[],{"text":1323},[1324,1327],{"type":926,"text":1325,"spans":1326,"direction":661},"Ergebnis",[],{"type":651,"text":1328,"spans":1329,"direction":661},"Seit der Einführung von Smartpricing hat sich nicht nur die Preisstrategie des Prairerhofs verbessert, sondern auch der Blick auf das eigene Geschäft.",[1330],{"start":1331,"end":1332,"type":1117},116,149,"rich_text$8950e468-1e41-4c4b-ba5d-83c7bf635239",{"variation":32,"version":68,"items":1335,"primary":1336,"id":1344,"slice_type":1164,"slice_label":5},[],{"title":1337,"description":1338},[],[1339],{"type":651,"text":1340,"spans":1341,"direction":661},"„Früher war 100 % Auslastung das Ziel. Heute würde ich sagen: Lieber 85 oder 95 % Auslastung, aber dafür zu einem besseren Preis. Dadurch kann auch die Qualität in jeder Hinsicht gesteigert werden.“",[1342],{"start":864,"end":1343,"type":1162},198,"card_highlight$396290db-cfe2-426f-8be5-3ce3dd7b7d40",{"variation":32,"version":68,"items":1346,"primary":1347,"id":1379,"slice_type":999,"slice_label":5},[],{"text":1348},[1349,1360,1364,1367,1370,1373,1376],{"type":651,"text":1350,"spans":1351,"direction":661},"Der Blick auf die Zahlen zeigt die Entwicklung deutlich. Zwischen 2022 und 2025 stieg der Umsatz um rund 42 %. Der ADR erhöhte sich im gleichen Zeitraum von 116,25 € auf 138,19 €, also um knapp 19 %. Die durchschnittliche Auslastung stieg um 3 Prozentpunkte.",[1352,1355,1357],{"start":1353,"end":1354,"type":1117},105,109,{"start":1356,"end":1343,"type":1117},194,{"start":1358,"end":1359,"type":1117},242,257,{"type":1361,"text":1362,"spans":1363,"direction":661},"heading3","Mehr Umsatz durch bessere Preisstruktur",[],{"type":651,"text":1365,"spans":1366,"direction":661},"Der Umsatzanstieg zeigt, dass Smartpricing dem Prairerhof geholfen hat, das vorhandene Nachfragepotenzial besser auszuschöpfen. Die Preise wurden nicht einfach pauschal erhöht, sondern stärker an Nachfrage, Zeitraum und Auslastung angepasst.",[],{"type":1361,"text":1368,"spans":1369,"direction":661},"Längere Hauptsaison",[],{"type":651,"text":1371,"spans":1372,"direction":661},"Ein wichtiger Effekt war die bessere Steuerung der Nachfrage über verschiedene Zeiträume hinweg. Durch differenziertere Preise konnten Gäste stärker in alternative Zeiträume gelenkt werden, während die stark nachgefragten Phasen zu besseren Preisen verkauft wurden.",[],{"type":1361,"text":1374,"spans":1375,"direction":661},"Mehr Sicherheit für kleine Betriebe",[],{"type":651,"text":1377,"spans":1378,"direction":661},"Für Thomas Mair liegt ein zentraler Vorteil darin, dass Smartpricing kontinuierlich weiterentwickelt wurde und heute nicht nur Software, sondern auch Expertenunterstützung bietet.",[],"rich_text$fb159ebb-6d96-4b2e-ab05-b0b738118a4d",{"variation":32,"version":68,"items":1381,"primary":1382,"id":1389,"slice_type":1164,"slice_label":5},[],{"title":1383,"description":1384},[],[1385],{"type":651,"text":1386,"spans":1387,"direction":661},"„Das große Problem bei kleinen Betrieben ist: Wir machen alles selbst und müssen überall Spezialist sein. Das ist schwierig. Da hole ich mir lieber punktuell Unterstützung dazu.“",[1388],{"start":864,"end":1173,"type":1162},"card_highlight$24dbc965-7f4b-465f-aa3d-4bd83adb1659",{"variation":32,"version":68,"items":1391,"primary":1392,"id":1397,"slice_type":999,"slice_label":5},[],{"text":1393},[1394],{"type":651,"text":1395,"spans":1396,"direction":661},"Gerade bei der Preisgestaltung, die viel Erfahrung und Feingefühl erfordert, ist diese Kombination aus Software und menschlicher Begleitung entscheidend.",[],"rich_text$52de391a-3a02-4cfa-b2fc-46b085e00cfc",{"variation":32,"version":68,"items":1399,"primary":1400,"id":1408,"slice_type":1164,"slice_label":5},[],{"title":1401,"description":1402},[],[1403],{"type":651,"text":1404,"spans":1405,"direction":661},"„Ich kann vieles abdecken, aber nicht alles. Gerade bei so spezifischen und feinfühligen Themen wie Preisgestaltung ist es extrem wichtig, Spezialisten am Werk zu haben.“",[1406],{"start":864,"end":1407,"type":1162},170,"card_highlight$f27c9c55-c763-499b-a799-12fa31995d9c","Smartness Bewertungen: Prairerhof B&B (Schenna bei Meran) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Prairerhof B&B (Schenna bei Meran) mit Smartness gemacht hat.",{"dimensions":1412,"alt":1051,"copyright":5,"url":1413,"id":1062,"edit":1414},{"width":1004,"height":1005},"https://images.prismic.io/smartness/ag2ESqYofJOwHavv_PraiererhofBB.jpg?auto=format,compress&rect=0,128,1800,945&w=2400&h=1260",{"x":864,"y":1415,"zoom":865,"background":866},128,[1417],{"variation":32,"version":68,"items":1418,"primary":1419,"id":1429,"slice_type":1025,"slice_label":5},[],{"icon":5,"title":1420,"description":1423,"link":1426},[1421],{"type":651,"text":1015,"spans":1422,"direction":661},[],[1424],{"type":651,"text":1019,"spans":1425,"direction":661},[],{"id":627,"type":57,"tags":1427,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":1428,"isBroken":34,"text":635},[],"446f3737-bdc3-4de6-bd7b-48cc07f7583e","side_cta$68fa3fee-ab56-4713-aa0a-ffd54385d524",[],{"id":1432,"uid":1433,"url":1434,"type":835,"href":1435,"tags":1436,"first_publication_date":1437,"last_publication_date":1437,"slugs":1438,"linked_documents":1439,"lang":14,"alternate_languages":1440,"data":1445},"agXf1xIAALHyFrPO","is-cheas","/de/case-studies/is-cheas","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22agXf1xIAALHyFrPO%22%29+%5D%5D",[],"2026-05-14T15:00:25+0000",[1433],[],[1441,1443],{"id":1442,"type":835,"lang":18,"uid":1433},"agXe4hIAAOeAFrIP",{"id":1444,"type":835,"lang":21,"uid":1433},"agXc9hIAACMAFq7N",{"title":1446,"description":1450,"image":1456,"category_use_case":1463,"category_property_type":1470,"category_location":1478,"location":1481,"rooms_number":1485,"kpis":1489,"slices":1496,"meta_title":1759,"meta_description":1760,"meta_image":1761,"slices2":1765,"slices3":1777},[1447],{"type":850,"text":1448,"spans":1449,"direction":661},"Is Cheas",[],[1451],{"type":651,"text":1452,"spans":1453,"direction":661},"Die große Stärke von Smartresults ist, dass hier Fachleute im Einklang zusammenarbeiten. Sie haben sofort erkannt, was Is Cheas werden kann und welches Potenzial darin steckt.",[1454],{"start":864,"end":1455,"type":1162},175,{"dimensions":1457,"alt":1448,"copyright":5,"url":1460,"id":1461,"edit":1462},{"width":1458,"height":1459},1024,576,"https://images.prismic.io/smartness/agXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress","agXdHKYofJOwHQDi",{"x":864,"y":864,"zoom":865,"background":866},{"id":1464,"type":869,"tags":1465,"lang":14,"slug":1466,"first_publication_date":1467,"last_publication_date":1467,"uid":1466,"data":1468,"link_type":24,"key":1067,"isBroken":34},"aC1zlhMAACIAbL0Y",[],"disintermediation","2025-05-21T06:38:59+0000",{"label":1469},"Disintermediation",{"id":1471,"type":880,"tags":1472,"lang":14,"slug":1473,"first_publication_date":1474,"last_publication_date":1475,"uid":1476,"data":1477,"link_type":24,"key":1076,"isBroken":34},"Z8XGYhAAACAAJ9b0",[],"hotels","2025-03-03T15:10:28+0000","2025-03-19T07:31:26+0000","hotel",{"label":311},{"id":890,"type":891,"tags":1479,"lang":14,"slug":893,"first_publication_date":894,"last_publication_date":895,"uid":896,"data":1480,"link_type":24,"key":1086,"isBroken":34},[],{"label":898},[1482],{"type":651,"text":1483,"spans":1484,"direction":661},"San Vero Milis, Italien",[],[1486],{"type":651,"text":1487,"spans":1488,"direction":661},"12",[],[1490,1492,1494],{"value":1491,"label":911},"+131%",{"value":1493,"label":917},"+13%",{"value":1495,"label":336},"+109%",[1497,1533,1547,1638,1648,1743],{"variation":32,"version":68,"items":1498,"primary":1499,"id":1151,"slice_type":999,"slice_label":5},[],{"text":1500},[1501,1503,1509,1521,1527,1530],{"type":926,"text":1109,"spans":1502,"direction":661},[],{"type":651,"text":1504,"spans":1505,"direction":661},"Is Cheas ist ein luxuriöser Agriturismo in der Landschaft rund um San Vero Milis im Westen Zentralsardiniens, unweit der Strände der Sinis-Halbinsel. Gegründet von Francesca Ledda, entstand das Projekt als nachhaltiger landwirtschaftlicher Betrieb und touristisches Konzept, das im Einklang mit der Umwelt, der traditionellen sardischen Architektur und der Identität des Gebiets entwickelt wurde.",[1506],{"start":1507,"end":1508,"type":1117},206,273,{"type":651,"text":1510,"spans":1511,"direction":661},"Die Unterkunft richtet sich an Paare und Familien und hat ihr Angebot im Laufe der Jahre schrittweise erweitert. Zu den ersten vier Pinnetti, Unterkünften nach dem Vorbild alter lokaler Hirtenbauten, kamen später sechs Lodges hinzu, alle mit eigenem Garten und privatem Pool.",[1512,1514,1517,1519],{"start":1513,"end":1150,"type":1117},127,{"start":1515,"end":1516,"type":1117},132,140,{"start":1518,"end":1161,"type":1117},213,{"start":1520,"end":1134,"type":1117},219,{"type":651,"text":1522,"spans":1523,"direction":661},"Neben der Beherbergung hat Is Cheas auch ein hochwertiges Erlebnis- und Gastronomieangebot aufgebaut. Das Restaurant, das auch für externe Gäste geöffnet ist, gehört zu den markantesten Elementen des Hauses. Hinzu kommen die Produktion zertifizierter sardischer Trauben, die von einer lokalen Kellerei vinifiziert werden, Weinbergführungen und Verkostungen, Kochkurse, Ausritte sowie ein SPA-Bereich mit Massagen und Behandlungen.",[1524],{"start":1525,"end":1526,"type":1117},45,100,{"type":926,"text":1528,"spans":1529,"direction":661},"Das Projekt",[],{"type":651,"text":1531,"spans":1532,"direction":661},"Is Cheas ist ein anspruchsvolles Projekt mit einer starken Identität und einer klaren Vision. Deshalb suchte Francesca bei der Zusammenarbeit mit Smartness nicht einfach nur ein Tool, um Buchungen und Profitabilität zu steigern.",[],{"variation":32,"version":68,"items":1534,"primary":1535,"id":1163,"slice_type":1164,"slice_label":5},[],{"title":1536,"description":1537},[],[1538,1542],{"type":651,"text":1539,"spans":1540,"direction":661},"„Wir brauchten jemanden, der gemeinsam mit uns an das Projekt glaubt, und das Smartness-Team hat sofort erkannt, was Is Cheas werden kann und welches Potenzial darin steckt. Das ist keineswegs selbstverständlich.",[1541],{"start":864,"end":1128,"type":1162},{"type":651,"text":1543,"spans":1544,"direction":661},"Unser Haus ist anders als andere Unterkünfte in Sardinien und steht für eine neue Vorstellung von luxuriöser Reiseerfahrung. Wir mussten bekannter werden, wollten aber jemanden an unserer Seite, der uns hilft, uns auf die richtige Weise zu erzählen.“",[1545],{"start":864,"end":1546,"type":1162},250,{"variation":32,"version":68,"items":1548,"primary":1549,"id":1175,"slice_type":999,"slice_label":5},[],{"text":1550},[1551,1559,1562,1565,1571,1576,1585,1590,1602,1605,1617,1626,1633],{"type":651,"text":1552,"spans":1553,"direction":661},"Die Anfrage an Smartness entstand also aus einem doppelten Bedürfnis: Einerseits sollte das Projekt wachsen, indem mehr Direktbuchungen generiert und die richtigen Zielgruppen erreicht werden. Andererseits ging es darum, die Identität der Marke zu schützen und gezielt weiterzuentwickeln.",[1554,1556],{"start":1526,"end":1555,"type":1117},107,{"start":1557,"end":1558,"type":1117},221,244,{"type":926,"text":1560,"spans":1561,"direction":661},"Die Lösung",[],{"type":651,"text":1563,"spans":1564,"direction":661},"Als das Smartness-Team 2023 die Performance-Daten von Is Cheas im Detail analysierte, zeigte sich bereits eine solide Ausgangsbasis mit einem relevanten Anteil an Direktbuchungen und einem insgesamt guten Gleichgewicht:",[],{"type":1566,"text":1567,"spans":1568,"direction":661},"list-item","Online-Buchungsplattformen machten 24 % aus",[1569],{"start":864,"end":1570,"type":1117},26,{"type":1566,"text":1572,"spans":1573,"direction":661},"Offline-Direktbuchungen lagen bei 49 %",[1574],{"start":864,"end":1575,"type":1117},23,{"type":1566,"text":1577,"spans":1578,"direction":661},"die Booking Engine trug 27 % bei",[1579,1582],{"start":1580,"end":1581,"type":1117},4,11,{"start":1583,"end":1584,"type":1117},12,18,{"type":651,"text":1586,"spans":1587,"direction":661},"Was Is Cheas fehlte, war der nächste Entwicklungsschritt: eine ganzheitliche Strategie, die Nachfrage besser ausschöpft, die Booking Engine gezielt stärkt und ein geordnetes, nachhaltiges Wachstum des Geschäfts unterstützt.",[1588],{"start":1283,"end":1589,"type":1117},223,{"type":651,"text":1591,"spans":1592,"direction":661},"Deshalb schlug Smartness Francesca die Aktivierung von Smartresults vor: das erfolgsbasierte Modell, das Software, spezialisierte Beratung und operative Umsetzung in einem einzigen Wachstumsprojekt bündelt, mit einer variablen Provision auf Basis der tatsächlich erreichten Ergebnisse.",[1593,1596,1599],{"start":1594,"end":1595,"type":1117},55,67,{"start":1597,"end":1598,"type":1117},77,92,{"start":1600,"end":1601,"type":1117},93,99,{"type":651,"text":1603,"spans":1604,"direction":661},"Smartresults setzte die Arbeit dann koordiniert in vier Bereichen auf:",[],{"type":1606,"text":1607,"spans":1608,"direction":661},"o-list-item","Digitale Experience, mit Smartsite Ultra, das die Website vollständig neu aufsetzte, um die Markenwelt von Is Cheas besser zu transportieren und die User Journey bis zur Buchung gezielt zu unterstützen.",[1609,1611,1614],{"start":864,"end":1610,"type":1117},19,{"start":1612,"end":1613,"type":1117},25,34,{"start":1615,"end":1616,"type":1117},35,40,{"type":1606,"text":1618,"spans":1619,"direction":661},"Revenue Management, mit Smartpricing Ultra, um die Preise zu optimieren, Nachfragefenster besser zu lesen und die Fähigkeit der Unterkunft zu stärken, ihr Positioning besser auszuschöpfen.",[1620,1621,1623],{"start":864,"end":1584,"type":1117},{"start":1622,"end":1199,"type":1117},24,{"start":1624,"end":1625,"type":1117},37,42,{"type":1606,"text":1627,"spans":1628,"direction":661},"Direkter Kanal, mit Smartcrs, um Anfragen und Verhandlungen besser zu steuern, die Conversion Rate zu erhöhen und die Rolle der Booking Engine im Distributionsmix zu stärken.",[1629,1630],{"start":864,"end":655,"type":1117},{"start":1631,"end":1632,"type":1117},20,28,{"type":1606,"text":1634,"spans":1635,"direction":661},"Nachfragesteuerung, mit SmartadsUltra, um Nutzer mit hoher Buchungsabsicht gezielt zu erreichen und das Wachstum des direkten Kanals durch fokussierte Kampagnen zu unterstützen.",[1636,1637],{"start":864,"end":1584,"type":1117},{"start":1622,"end":1624,"type":1117},{"variation":32,"version":68,"items":1639,"primary":1640,"id":1186,"slice_type":1164,"slice_label":5},[],{"title":1641,"description":1642},[],[1643],{"type":651,"text":1644,"spans":1645,"direction":661},"„Wir haben zuerst mit der Website begonnen und dann die weiteren Services ergänzt. Ich habe verstanden, dass alles miteinander verbunden ist und sich gegenseitig ergänzt. Wenn sie nicht in ihrer Gesamtheit genutzt werden, können sie nicht die erwarteten Ergebnisse bringen.“",[1646],{"start":864,"end":1647,"type":1162},274,{"variation":32,"version":68,"items":1649,"primary":1650,"id":1742,"slice_type":999,"slice_label":5},[],{"text":1651},[1652,1655,1658,1663,1671,1674,1682,1689,1692,1695,1699,1701,1706,1711,1714,1717,1723,1725,1730,1736],{"type":926,"text":1653,"spans":1654,"direction":661},"Das Ergebnis",[],{"type":651,"text":1656,"spans":1657,"direction":661},"Mit Smartresults baute Is Cheas eine Wachstumskurve auf, die sich im Zeitverlauf verfestigte und weiter beschleunigte: Der erste große Sprung kam nach einem Jahr, 2024, eine zweite Beschleunigung folgte 2025.",[],{"type":1361,"text":1659,"spans":1660,"direction":661},"Umsatz und ADR: stetiges Wachstum",[1661],{"start":864,"end":1662,"type":1117},33,{"type":651,"text":1664,"spans":1665,"direction":661},"Zwischen 2023 und 2025 verzeichnete Is Cheas ein Umsatzwachstum von +131 % sowie einen Anstieg des durchschnittlichen ADR über alle Buchungen hinweg von +13 %.",[1666,1669],{"start":1667,"end":1668,"type":1117},68,74,{"start":1670,"end":1126,"type":1117},153,{"type":651,"text":1672,"spans":1673,"direction":661},"Im Detail:",[],{"type":1566,"text":1675,"spans":1676,"direction":661},"2024 stieg der Umsatz um +62 %, der ADR um +6 %",[1677,1679],{"start":1612,"end":1678,"type":1117},30,{"start":1680,"end":1681,"type":1117},43,47,{"type":1566,"text":1683,"spans":1684,"direction":661},"2025 legte der Umsatz nochmals um +42 % zu, der ADR erneut um +6 %",[1685,1687],{"start":1613,"end":1686,"type":1117},39,{"start":1119,"end":1688,"type":1117},66,{"type":651,"text":1690,"spans":1691,"direction":661},"Das Wachstum entwickelte sich also nicht nur über das Gesamtvolumen des Geschäfts, sondern auch über den durchschnittlichen Wert der Buchungen. Is Cheas verkaufte mehr und konnte die vorhandene Nachfrage gleichzeitig besser monetarisieren.",[],{"type":1361,"text":1693,"spans":1694,"direction":661},"Direktbuchungen: mehr Kontrolle über den Vertriebs-Mix",[],{"type":651,"text":1696,"spans":1697,"direction":661},"Im gleichen Zeitraum stiegen die gesamten Direktbuchungen um +109 %.",[1698],{"start":1116,"end":1595,"type":1117},{"type":651,"text":1672,"spans":1700,"direction":661},[],{"type":1566,"text":1702,"spans":1703,"direction":661},"2024 wuchsen die Direktbuchungen um +40 %",[1704],{"start":1199,"end":1705,"type":1117},41,{"type":1566,"text":1707,"spans":1708,"direction":661},"2025 stiegen sie nochmals um +50 %",[1709],{"start":1710,"end":1613,"type":1117},29,{"type":651,"text":1712,"spans":1713,"direction":661},"Der Wachstumspfad betraf also nicht nur den Gesamtumsatz, sondern auch die Fähigkeit der Unterkunft, mehr Buchungen über die eigenen Kanäle zu generieren und den direkten Vertrieb im Zeitverlauf gezielt zu stärken.",[],{"type":1361,"text":1715,"spans":1716,"direction":661},"Booking Engine und Conversion",[],{"type":651,"text":1718,"spans":1719,"direction":661},"Die Booking Engine war der stärkste Wachstumstreiber: Zwischen 2023 und 2025 legte sie um +278 % zu.",[1720],{"start":1721,"end":1722,"type":1117},90,96,{"type":651,"text":1672,"spans":1724,"direction":661},[],{"type":1566,"text":1726,"spans":1727,"direction":661},"2024 wuchs sie um +94 %",[1728,1729],{"start":864,"end":1580,"type":1117},{"start":1584,"end":1575,"type":1117},{"type":1566,"text":1731,"spans":1732,"direction":661},"2025 nochmals um +95 %",[1733,1734],{"start":864,"end":1580,"type":1117},{"start":1735,"end":1198,"type":1117},17,{"type":651,"text":1737,"spans":1738,"direction":661},"Hinzu kam eine Verbesserung der Conversion Rate auf 46 %: Fast jede zweite Anfrage führte zu einer Buchung.",[1739,1741],{"start":1149,"end":1740,"type":1117},56,{"start":1283,"end":1555,"type":1117},"rich_text$a014806e-7ef1-46e1-a8d8-22e12a0622f2",{"variation":32,"version":68,"items":1744,"primary":1745,"id":1758,"slice_type":1164,"slice_label":5},[],{"title":1746,"description":1747},[],[1748,1753],{"type":651,"text":1749,"spans":1750,"direction":661},"„Dadurch, dass wir an einem ganzheitlichen Projekt gearbeitet haben, in dem Revenue, Marketing, Positionierung und Marktselektion Hand in Hand laufen, konnten wir nicht nur die durchschnittliche Rate und die Zahl der Buchungen steigern, sondern auch die Conversion Rate verbessern. ",[1751],{"start":864,"end":1752,"type":1162},282,{"type":651,"text":1754,"spans":1755,"direction":661},"Das bedeutet, dass wir die richtige Zielgruppe ansprechen. Ich denke, genau das ist die große Stärke von Smartresults: Fachleute zu haben, die im Einklang zusammenarbeiten.“",[1756],{"start":864,"end":1757,"type":1162},173,"card_highlight$024e18ae-c76d-406b-9438-130ab20a38dc","Smartness Bewertungen: Is Cheas (San Vero Milis, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Is Cheas (San Vero Milis, Italien) mit Smartness gemacht hat.",{"dimensions":1762,"alt":5,"copyright":5,"url":1763,"id":1461,"edit":1764},{"width":1004,"height":1005},"https://images.prismic.io/smartness/agXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress&rect=0,19,1024,538&w=2400&h=1260",{"x":864,"y":1610,"zoom":865,"background":866},[1766],{"variation":32,"version":68,"items":1767,"primary":1768,"id":1429,"slice_type":1025,"slice_label":5},[],{"icon":5,"title":1769,"description":1772,"link":1775},[1770],{"type":651,"text":1015,"spans":1771,"direction":661},[],[1773],{"type":651,"text":1019,"spans":1774,"direction":661},[],{"id":627,"type":57,"tags":1776,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":1428,"isBroken":34,"text":635},[],[],"3f9f504","All Rights Reserved",1779625982632]