[{"data":1,"prerenderedAt":1802},["ShallowReactive",2],{"layout-default-de-fallback":3,"header-Z9bSFREAACAAmDLH":44,"footer-Z9bRwxEAACEAmDI0":638,"case-study-hotel-vela-doro-de":831,"case-study-related-hotel-vela-doro-de":1054},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":13,"lang":14,"alternate_languages":15,"data":22},"Z9rcBBAAACIA1kAJ",null,"website_layout","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9rcBBAAACIA1kAJ%22%29+%5D%5D",[],"2025-03-19T15:00:21+0000","2025-06-10T09:03:34+0000",[12],"website-layout",[],"de",[16,19],{"id":17,"type":6,"lang":18},"Z9rb5hAAACAA1j_R","en",{"id":20,"type":6,"lang":21},"Z9rcEBAAACIA1kAo","it",{"banner":23,"header":25,"footer":35},{"link_type":24},"Document",{"id":26,"type":27,"tags":28,"lang":14,"slug":29,"first_publication_date":30,"last_publication_date":31,"uid":32,"link_type":24,"key":33,"isBroken":34},"Z9bSFREAACAAmDLH","header",[],"produkte","2025-03-16T13:28:55+0000","2026-03-20T09:19:34+0000","default","8cc445fa-6fbf-41c8-8a05-554ccfb61c76",false,{"id":36,"type":37,"tags":38,"lang":14,"slug":39,"first_publication_date":40,"last_publication_date":41,"uid":42,"link_type":24,"key":43,"isBroken":34},"Z9bRwxEAACEAmDI0","footer",[],"kundensupport39-0461-156-0049","2025-03-16T13:27:33+0000","2026-05-18T08:24:05+0000","default1","882c4704-a01f-4f24-a240-689812050c28",{"id":26,"uid":32,"url":5,"type":27,"href":45,"tags":46,"first_publication_date":30,"last_publication_date":31,"slugs":47,"linked_documents":48,"lang":14,"alternate_languages":49,"data":54},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9bSFREAACAAmDLH%22%29+%5D%5D",[],[29],[],[50,52],{"id":51,"type":27,"lang":21,"uid":32},"Z8bH5RAAACAAKWVQ",{"id":53,"type":27,"lang":18,"uid":32},"Z7by9xAAACMAYTqA",{"link":55,"slices1":65,"slices":597,"slices_shared":621},{"id":56,"type":57,"tags":58,"lang":14,"slug":59,"first_publication_date":60,"last_publication_date":61,"uid":62,"url":63,"link_type":24,"key":64,"isBroken":34},"Z9bScBEAACAAmDNV","page",[],"von-dynamic-pricing-bis-marketing-mehr-umsatz-dank-ki","2025-03-16T13:30:26+0000","2026-04-29T08:13:49+0000","homepage","/de","3c2f7156-6ddd-4b30-a281-e96dda4e3639",[66,257,397,411,424],{"variation":67,"version":68,"items":69,"primary":70,"id":255,"slice_type":256,"slice_label":5},"trigger","initial",[],{"label":71,"content":72},"Produkte",{"id":73,"type":74,"tags":75,"lang":14,"slug":76,"first_publication_date":77,"last_publication_date":78,"uid":79,"data":80,"link_type":24,"key":254,"isBroken":34},"Z9bR5xEAACAAmDJz","navigation_menu_content",[],"operations","2025-03-16T13:28:09+0000","2026-04-27T17:07:48+0000","navigation-menu-content-1",{"slices":81,"footer_slices":228},[82,117,148,197],{"variation":32,"version":68,"items":83,"primary":84,"id":115,"slice_type":116,"slice_label":5},[],{"label":85,"badge":5,"links":86},"Operations",[87,102],{"link":88,"icon":98,"description":99,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":89,"type":57,"tags":90,"lang":14,"slug":91,"first_publication_date":92,"last_publication_date":93,"uid":94,"url":95,"link_type":24,"key":96,"isBroken":34,"text":97},"aM0X8hIAACMAJ6lm",[],"die-all-in-one-software-entwickelt-fur-mehr-buchungen","2025-10-01T12:41:51+0000","2025-12-22T10:06:28+0000","property-management-system","/de/property-management-system","c4469ff2-4271-4301-9d59-1f015a198a6b","Smartpms","ph:gear","Ein PMS, das Ihren Umsatz steigert","soft","sky",{"link":103,"icon":5,"description":5,"badge_label":112,"badge_variant":113,"badge_color":114},{"id":104,"type":57,"tags":105,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":110,"isBroken":34,"text":111},"aet93RIAACQA741I",[],"software-und-services-fur-wachsende-unterkunfte","2026-04-27T07:48:15+0000","smartness-produkte","/de/smartness-produkte","ac9e8ba6-24c0-4703-8634-56b902809e91","Alle Produkte","+4","solid","petrol-blue","navigation_menu_content_vertical_navigation$ba3e82e6-e06f-4749-aee8-e66ff6c56491","navigation_menu_content_vertical_navigation",{"variation":32,"version":68,"items":118,"primary":119,"id":147,"slice_type":116,"slice_label":5},[],{"label":120,"badge":5,"links":121},"Revenue & Zahlungen",[122,135],{"link":123,"icon":133,"description":134,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":124,"type":57,"tags":125,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":131,"isBroken":34,"text":132},"aV9_1RIAACUAMm1h",[],"dynamische-preise-die-fur-sie-funktionieren","2026-01-08T11:37:23+0000","2026-03-27T11:11:08+0000","preisoptimierung-software","/de/preisoptimierung-software","07916959-31f6-4622-8e7e-f751cfed64a0","Smartpricing","ph:calendar-dots","KI-optimiertes Dynamic Pricing",{"link":136,"icon":145,"description":146,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":137,"type":57,"tags":138,"lang":14,"slug":139,"first_publication_date":92,"last_publication_date":140,"uid":141,"url":142,"link_type":24,"key":143,"isBroken":34,"text":144},"aM1n3xIAACIAKDpv",[],"einfache-und-sichere-zahlungen-ohne-versteckte-kosten","2026-01-12T10:05:00+0000","zahlungssystem","/de/zahlungssystem","228d8cf6-8083-41e0-9c1e-d751aade3a96","Smartpay","ph:cash-register","Automatisiere Online-Zahlungen","navigation_menu_content_vertical_navigation$95a2db3f-67ca-4753-ab75-662496a4ab78",{"variation":32,"version":68,"items":149,"primary":150,"id":196,"slice_type":116,"slice_label":5},[],{"label":151,"badge":5,"links":152},"Marketing & Vertrieb",[153,166,179,191],{"link":154,"icon":164,"description":165,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":155,"type":57,"tags":156,"lang":14,"slug":157,"first_publication_date":158,"last_publication_date":159,"uid":160,"url":161,"link_type":24,"key":162,"isBroken":34,"text":163},"acKzSxEAACEAUtR2",[],"holen-sie-mehr-gaste-direkt-auf-ihre-website","2026-03-31T07:02:00+0000","2026-04-01T15:23:24+0000","ad-kampagnen","/de/ad-kampagnen","c91707ba-16ae-4b29-9859-b31cef6da8a1","Smartads","ph-ranking","Ad-Kampagnen für Direktbuchungen",{"link":167,"icon":177,"description":178,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":168,"type":57,"tags":169,"lang":14,"slug":170,"first_publication_date":171,"last_publication_date":172,"uid":173,"url":174,"link_type":24,"key":175,"isBroken":34,"text":176},"aTF5QRIAACUAdTPS",[],"eine-hotelwebsite-die-klicks-in-buchungen-wandelt","2025-12-05T09:39:18+0000","2026-04-27T07:18:45+0000","hotel-website-builder","/de/hotel-website-builder","ad67a493-0f06-44a9-93b2-dc1ff31fbd6d","Smartsite","ph:devices","Professionelle Website für Ihr Haus",{"link":180,"icon":189,"description":190,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":181,"type":57,"tags":182,"lang":14,"slug":183,"first_publication_date":184,"last_publication_date":128,"uid":185,"url":186,"link_type":24,"key":187,"isBroken":34,"text":188},"aRRm8BEAACIAfbZQ",[],"bewertungen-sind-ihr-motor-fur-mehr-direktbuchungen","2025-11-13T13:00:56+0000","reputation-management-software","/de/reputation-management-software","e65d6aa0-8d02-4916-a0f6-a42da59ef7d5","Smartreputation by Revyoos","ph:list-star","Bewertungen automatisch verwalten",{"link":192,"icon":5,"description":5,"badge_label":195,"badge_variant":113,"badge_color":114},{"id":104,"type":57,"tags":193,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":194,"isBroken":34,"text":111},[],"39938e8b-ed6e-4c7d-84f1-158b0fa8001e","+2","navigation_menu_content_vertical_navigation$81f789a3-c24f-411d-b181-ec3c2b7df0bb",{"variation":32,"version":68,"items":198,"primary":199,"id":227,"slice_type":116,"slice_label":5},[],{"label":200,"badge":5,"links":201},"Guest Experience",[202,215],{"link":203,"icon":213,"description":214,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":204,"type":57,"tags":205,"lang":14,"slug":206,"first_publication_date":207,"last_publication_date":208,"uid":209,"url":210,"link_type":24,"key":211,"isBroken":34,"text":212},"aEp3gxIAACAAGUPM",[],"die-ki-die-fur-ihre-gaste-da-ist--247","2025-06-12T08:27:16+0000","2026-02-26T17:03:05+0000","guest-messaging","/de/guest-messaging","e903cc32-fd38-4c98-929c-335aa7c5e40e","Smartchat","ph:chat-circle-dots","KI-Chatbot für Gästekommunikation",{"link":216,"icon":225,"description":226,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":217,"type":57,"tags":218,"lang":14,"slug":219,"first_publication_date":220,"last_publication_date":128,"uid":221,"url":222,"link_type":24,"key":223,"isBroken":34,"text":224},"aV-5ORIAACUAMurd",[],"kommunikation-automatisieren--ciao-otas","2026-01-08T14:04:50+0000","hotel-crm","/de/hotel-crm","2276266f-ab4a-4fdc-acac-6b6251c5a721","Smartconnect","ph:arrows-counter-clockwise","Kommunikation und Marketing automatisieren","navigation_menu_content_vertical_navigation$a8bccccc-722a-490b-bbb8-4a04187e0bfb",[229],{"variation":32,"version":68,"items":230,"primary":231,"id":252,"slice_type":253,"slice_label":5},[],{"cards":232},[233,240],{"title":234,"description":235,"link":236,"background_tone":239},"Alle Smartness Produkte","Entdecken Sie alle Produkte der Plattform",{"id":104,"type":57,"tags":237,"lang":14,"slug":106,"first_publication_date":107,"last_publication_date":107,"uid":108,"url":109,"link_type":24,"key":238,"isBroken":34},[],"f7bdae0e-a80f-4028-8307-7a47cb116efe","white",{"title":241,"description":242,"link":243,"background_tone":251},"Erfolgsbasiertes Modell","Mit Smartresults zahlen Sie nach Ergebnis",{"id":244,"type":57,"tags":245,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":250,"isBroken":34},"aeiX_xIAACMA6zK-",[],"weniger-risiko-sie-zahlen-fur-ergebnisse","2026-05-06T15:26:10+0000","hotel-revenue-auf-erfolgsbasis","/de/hotel-revenue-auf-erfolgsbasis","9434bd54-6084-435b-bac5-2d0ed8dcd783","warm-grey","navigation_menu_content_callout_cards$a816fba5-ded9-4acc-959c-1d15e3043bbc","navigation_menu_content_callout_cards","643d42b8-ddbc-44f3-977d-2e5a671378fb","navigation_menu_item$0ca6fc6e-3d65-47bf-9511-49d1fbe3a6a1","navigation_menu_item",{"variation":67,"version":68,"items":258,"primary":259,"id":396,"slice_type":256,"slice_label":5},[],{"label":260,"content":261},"Lösungen",{"id":262,"type":74,"tags":263,"lang":14,"slug":264,"first_publication_date":265,"last_publication_date":266,"uid":267,"data":268,"link_type":24,"key":395,"isBroken":34},"Z9bR2hEAACAAmDJc",[],"unterkunftstyp","2025-03-16T13:27:57+0000","2026-04-27T17:03:05+0000","navigation-menu-content-2",{"slices":269},[270,316,377],{"variation":271,"version":68,"items":272,"primary":273,"id":314,"slice_type":315,"slice_label":5},"verticalNavigation",[],{"label":274,"badge":5,"links":275},"Unterkunftstyp",[276,289,301],{"link":277,"icon":287,"description":288,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":278,"type":57,"tags":279,"lang":14,"slug":280,"first_publication_date":281,"last_publication_date":282,"uid":283,"url":284,"link_type":24,"key":285,"isBroken":34,"text":286},"Z9bVhBEAACAAmDhw",[],"maximieren-sie-den-ertrag-ihrer-ferienvermietung","2025-03-16T13:43:35+0000","2026-03-27T11:11:10+0000","ferienwohnung-management-software","/de/ferienwohnung-management-software","dd98e157-28b1-426f-8029-20fc2b0fb460","Apartments, Ferienhäuser und Gästehäuser","ph:house-line","Mehr aus der Ferienvermietungen herausholen",{"link":290,"icon":299,"description":300,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":291,"type":57,"tags":292,"lang":14,"slug":293,"first_publication_date":294,"last_publication_date":282,"uid":295,"url":296,"link_type":24,"key":297,"isBroken":34,"text":298},"Z9bVkhEAACAAmDiH",[],"bb-fuhren-trauen-sie-sich-mehr","2025-03-16T13:43:48+0000","bed-and-breakfast-software","/de/bed-and-breakfast-software","016614a6-9795-4b99-90a1-e59d38298c38","B&B und Pensionen","ph:bed","Optimales Management für kleine Unterkünfte",{"link":302,"icon":312,"description":313,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":303,"type":57,"tags":304,"lang":14,"slug":305,"first_publication_date":306,"last_publication_date":307,"uid":308,"url":309,"link_type":24,"key":310,"isBroken":34,"text":311},"Z9bVqREAAB8AmDiq",[],"ubernehmen-sie-die-kontrolle-und-fuhren-sie-ihr-hotel-zum-erfolg","2025-03-16T13:44:11+0000","2026-03-27T11:11:11+0000","software-fuer-hotels","/de/software-fuer-hotels","eaaf584e-fa80-441f-8521-2bf932e4aaa1","Hotels","ph:building","Betriebsabläufe automatisieren und mehr Umsatz erzielen","navigation_menu_content_item$7b94a9b3-dab1-4fbb-8d6e-377375c19f8d","navigation_menu_content_item",{"variation":271,"version":68,"items":317,"primary":318,"id":376,"slice_type":315,"slice_label":5},[],{"label":319,"badge":5,"links":320},"Anwendungen",[321,327,339,352,365],{"link":322,"icon":133,"description":326,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":124,"type":57,"tags":323,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":324,"isBroken":34,"text":325},[],"f7fbcf8b-f720-4751-8f98-a53964f3e892","Dynamic Pricing","So verkaufen Sie immer zum besten Preis",{"link":328,"icon":337,"description":338,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":329,"type":57,"tags":330,"lang":14,"slug":331,"first_publication_date":332,"last_publication_date":158,"uid":333,"url":334,"link_type":24,"key":335,"isBroken":34,"text":336},"Z9bVVhEAACAAmDgd",[],"weniger-ota-provisionen-mehr-direktbuchungen","2025-03-16T13:42:48+0000","ota-disintermediation","/de/ota-disintermediation","5cbee04b-d96f-4668-b5e0-c4431faac15e","Direktbuchungen","ph:share-network","OTA-Provisionen reduzieren",{"link":340,"icon":350,"description":351,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":341,"type":57,"tags":342,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":24,"key":348,"isBroken":34,"text":349},"Z9bVYhEAACAAmDgz",[],"schaffen-sie-fur-jeden-gast-ein-unvergessliches-erlebnis","2025-03-16T13:43:00+0000","2026-03-27T11:11:09+0000","guest-journey","/de/guest-journey","2fc3ea3e-c799-4572-bdf9-6451d8bfc601","Gästebeziehung","ph:handshake","Richtig mit Gästen kommunizieren und Bindung fördern",{"link":353,"icon":363,"description":364,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":354,"type":57,"tags":355,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":361,"isBroken":34,"text":362},"aTKkUBIAACMAd1kT",[],"alle-marktanalysen-die-sie-brauchen-um-sich-abzuheben","2025-12-05T09:25:05+0000","2025-12-22T09:12:00+0000","market-intelligence-hotel","/de/market-intelligence-hotel","a9b1c9a4-c43c-42c7-bdc5-d1bf186a5281","Marktanalyse","ph:presentation-chart","Wie Sie Markt und Wettbewerber im Blick behalten",{"link":366,"icon":225,"description":375,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":367,"type":57,"tags":368,"lang":14,"slug":369,"first_publication_date":370,"last_publication_date":345,"uid":371,"url":372,"link_type":24,"key":373,"isBroken":34,"text":374},"Z9bVcxEAACAAmDhP",[],"der-boost-den-sie-brauchen-um-ihren-umsatz-zu-vervielfachen","2025-03-16T13:43:16+0000","upselling","/de/upselling","631f47ed-a8ab-4908-8b8e-4ec696fffd9c","Upselling und Cross-Selling","So verkaufen Sie Zusatzleistungen effektiv","navigation_menu_content_item$71665bc5-7b22-4987-9223-58485e842f0d",{"variation":32,"version":68,"items":378,"primary":379,"id":394,"slice_type":253,"slice_label":5},[],{"cards":380},[381,389],{"title":382,"description":383,"link":384,"background_tone":239},"Wie gut sind Sie im Pricing?","Machen Sie jetzt den Test",{"link_type":385,"key":386,"url":387,"target":388},"Web","7e46ee90-e149-4232-b5cc-741dfa127788","https://trysmartness.typeform.com/quiz-tariffe-de?utm_source=%28Other%29&utm_medium=Website&utm_campaign=%28Other%29+Website+DE+menu+di+navigazione","_blank",{"title":241,"description":390,"link":391,"background_tone":251},"Entdecken Sie Smartresults und zahlen Sie nach Ergebnis",{"id":244,"type":57,"tags":392,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":393,"isBroken":34},[],"cb338b62-ddc7-48e4-a7f0-32eef0bd8ee1","navigation_menu_content_callout_cards$25b17c5e-aaaa-4a56-8019-280a01ff6def","7ab063d4-b338-47d5-818f-a0d623afb5f3","navigation_menu_item$1dc4d13b-5633-4ecf-b494-b73a8ebb79e4",{"variation":32,"version":68,"items":398,"primary":399,"id":410,"slice_type":256,"slice_label":5},[],{"link":400},{"id":401,"type":57,"tags":402,"lang":14,"slug":403,"first_publication_date":404,"last_publication_date":405,"uid":406,"url":407,"link_type":24,"key":408,"isBroken":34,"text":409},"Z91mUREAACgAVHuF",[],"wir-arbeiten-mit-ihrem-pms-und-channel-manager-zusammen","2025-03-21T13:16:10+0000","2025-03-26T21:36:36+0000","integrationen","/de/integrationen","9d1a0670-5be4-4c14-acf6-31a5fe57f005","Integrationen","navigation_menu_item$7c960b38-8664-46f2-815b-5c6f7445874b",{"variation":32,"version":68,"items":412,"primary":413,"id":423,"slice_type":256,"slice_label":5},[],{"link":414},{"id":415,"type":57,"tags":416,"lang":14,"slug":417,"first_publication_date":418,"last_publication_date":107,"uid":419,"url":420,"link_type":24,"key":421,"isBroken":34,"text":422},"Z9bZZxEAAB8AmD6z",[],"finden-sie-die-richtige-losung-fur-ihre-ziele","2025-03-16T14:00:09+0000","pricing","/de/pricing","5063b0b8-23c7-4856-8601-88d432c28fa0","Preis","navigation_menu_item$4cbabf1f-39af-46c0-9833-5035f07e5627",{"variation":67,"version":68,"items":425,"primary":426,"id":596,"slice_type":256,"slice_label":5},[],{"label":427,"content":428},"Ressourcen",{"id":429,"type":74,"tags":430,"lang":14,"slug":431,"first_publication_date":432,"last_publication_date":433,"uid":434,"data":435,"link_type":24,"key":595,"isBroken":34},"aO3thhAAACIAgrq-",[],"wissen","2025-10-14T06:58:02+0000","2026-05-15T08:57:17+0000","navigation-menu-content-risorse",{"slices":436},[437,488,526,548],{"variation":32,"version":68,"items":438,"primary":439,"id":487,"slice_type":116,"slice_label":5},[],{"label":440,"badge":5,"links":441},"Wissen",[442,454,464,476],{"link":443,"icon":5,"description":453,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":444,"type":57,"tags":445,"lang":14,"slug":446,"first_publication_date":447,"last_publication_date":448,"uid":449,"url":450,"link_type":24,"key":451,"isBroken":34,"text":452},"acVOUBEAACEAVteM",[],"der-smartness-blog","2026-03-26T16:07:36+0000","2026-04-24T12:20:19+0000","blog","/de/blog","a5af6baf-f63f-4356-8a5b-b9e4dc5f47e1","Blog","Strategien & Tipps für Ihr Wachstum",{"link":455,"icon":5,"description":463,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":456,"type":57,"tags":457,"lang":14,"slug":458,"first_publication_date":447,"last_publication_date":447,"uid":459,"url":460,"link_type":24,"key":461,"isBroken":34,"text":462},"acVMPREAACMAVtKy",[],"kostenlose-ressourcen-fur-property-manager-und-hoteliers","kostenlose-ressourcen","/de/kostenlose-ressourcen","ef5a6b56-9329-4b01-8f30-a5188b408843","Kostenlose Ressourcen","Vorlagen, eBooks & Guides",{"link":465,"icon":5,"description":475,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":466,"type":57,"tags":467,"lang":14,"slug":468,"first_publication_date":469,"last_publication_date":470,"uid":471,"url":472,"link_type":24,"key":473,"isBroken":34,"text":474},"Z-HY7BAAACQAddrN",[],"nehmen-sie-an-unseren-events-teil","2025-05-19T12:38:15+0000","2025-12-22T10:06:08+0000","hotel-schulung","/de/hotel-schulung","54c087c7-b6ec-4e54-b76c-ee1ed6ab21eb","Webinare & Events","Kommende Events & Aufzeichnungen",{"link":477,"icon":5,"description":486,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":478,"type":57,"tags":479,"lang":14,"slug":480,"first_publication_date":481,"last_publication_date":481,"uid":482,"url":483,"link_type":24,"key":484,"isBroken":34,"text":485},"aPIirRAAACMAiibP",[],"glossar-fur-hotels-und-ferienunterkunfte","2025-11-06T11:45:18+0000","glossar","/de/glossar","eed1268e-5911-4525-8352-cd3e4185e669","Glossar","200+ Begriffe für Gastgeber","navigation_menu_content_vertical_navigation$54dfce83-c1b5-498d-8c37-a4412b1dbe2c",{"variation":32,"version":68,"items":489,"primary":490,"id":525,"slice_type":116,"slice_label":5},[],{"label":491,"badge":5,"links":492},"Einblicke",[493,504,514],{"link":494,"icon":5,"description":503,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":495,"type":57,"tags":496,"lang":14,"slug":497,"first_publication_date":447,"last_publication_date":498,"uid":499,"url":500,"link_type":24,"key":501,"isBroken":34,"text":502},"acVIshEAACAAVsvu",[],"erfolgsgeschichten","2026-03-27T15:10:26+0000","case-studies","/de/case-studies","341b2c2c-bf7f-4f2b-ba91-2fc7bd910d52","Case Studies","Erfahrungen unserer Kunden",{"link":505,"icon":5,"description":513,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":506,"type":57,"tags":507,"lang":14,"slug":508,"first_publication_date":432,"last_publication_date":307,"uid":509,"url":510,"link_type":24,"key":511,"isBroken":34,"text":512},"aL6lbxAAACMAxRXF",[],"hotelsoftware-im-vergleich-was-smartness-anders-macht","vergleich","/de/vergleich","dbf6c91e-1414-417e-b00b-a93946b7d60a","Smartness vergleichen","Funktionen und Vorteile vergleichen",{"link":515,"icon":5,"description":524,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":516,"type":57,"tags":517,"lang":14,"slug":518,"first_publication_date":519,"last_publication_date":307,"uid":520,"url":521,"link_type":24,"key":522,"isBroken":34,"text":523},"Z9bjzREAAB8AmE-K",[],"berechnen-sie-ihren-roi-mit-smartness","2025-03-16T14:44:31+0000","roi-rechner-hotel","/de/roi-rechner-hotel","5b4a25d8-3d1f-4d6a-ad4a-659925cdf3ad","ROI-Rechner","Sehen Sie, ob sich Smartness lohnt","navigation_menu_content_vertical_navigation$9546efea-b139-40a2-9b39-ffeb35edfc8f",{"variation":32,"version":68,"items":527,"primary":528,"id":547,"slice_type":116,"slice_label":5},[],{"label":529,"badge":5,"links":530},"Kostenlose Tools",[531,537],{"link":532,"icon":5,"description":536,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":354,"type":57,"tags":533,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":534,"isBroken":34,"text":535},[],"afbc0ef8-574c-4781-a049-11855216c8dc","Smartfree","Markttrends & Wettbewerber analysieren",{"link":538,"icon":5,"description":546,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":539,"type":57,"tags":540,"lang":14,"slug":541,"first_publication_date":433,"last_publication_date":433,"uid":542,"url":543,"link_type":24,"key":544,"isBroken":34,"text":545},"agbVpRIAACQAGC6L",[],"events-fruh-erkennen.-preise-besser-steuern.","hotel-events-kalender","/de/hotel-events-kalender","4eb94d7b-59dc-498a-83fb-add91e7577ef","Smartevents","Finden Sie Events in Ihrer Umgebung","navigation_menu_content_vertical_navigation$6db6fc4a-b1ec-4532-ad14-94a8e2ebbfe9",{"variation":32,"version":68,"items":549,"primary":550,"id":594,"slice_type":116,"slice_label":5},[],{"label":551,"badge":5,"links":552},"Smartness entdecken",[553,565,577,588],{"link":554,"icon":5,"description":564,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":555,"type":57,"tags":556,"lang":14,"slug":557,"first_publication_date":558,"last_publication_date":559,"uid":560,"url":561,"link_type":24,"key":562,"isBroken":34,"text":563},"Z9bemBEAACIAmEb4",[],"unsere-mission-ist-ihre-vollstandige-unabhangigkeit","2025-03-16T14:22:18+0000","2026-01-22T14:51:29+0000","uber-uns","/de/uber-uns","1e3ff18c-78c4-4cac-9ba9-89f34322af13","Über uns","Unsere Geschichte und Mission",{"link":566,"icon":5,"description":576,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":567,"type":57,"tags":568,"lang":14,"slug":569,"first_publication_date":570,"last_publication_date":571,"uid":572,"url":573,"link_type":24,"key":574,"isBroken":34,"text":575},"Z9beqREAAB8AmEcW",[],"entfalte-dein-talent","2025-03-16T14:22:49+0000","2026-01-19T17:00:32+0000","karriere","/de/karriere","36157b77-ab96-4edf-9b6e-1c35ed928d6d","Karriere","Unsere Werte, Benefits & offene Stellen",{"link":578,"icon":5,"description":587,"badge_label":5,"badge_variant":100,"badge_color":101},{"id":579,"type":57,"tags":580,"lang":14,"slug":581,"first_publication_date":582,"last_publication_date":307,"uid":583,"url":584,"link_type":24,"key":585,"isBroken":34,"text":586},"Z9bgqxEAACIAmEp3",[],"wir-sind-bereit-fur-ihre-ehrgeizigsten-projekte","2025-03-16T14:31:09+0000","partner","/de/partner","4256a926-65fb-4158-9442-0eddf75d8c62","Partnerschaften","Vorteile für Partner entdecken",{"link":589,"icon":5,"description":593,"badge_label":5,"badge_variant":100,"badge_color":101},{"link_type":385,"key":590,"url":591,"target":388,"text":592},"92a09c26-dbf6-4c73-a806-e5d515bc40d9","https://smartpricing.referral-factory.com/cotKXM9D","Smartness empfehlen","Wir bedanken uns mit einer Prämie","navigation_menu_content_vertical_navigation$568b1112-ca98-405d-a5a1-c4d2754aeafe","faad9a92-6d2c-4fd8-9bf8-75fc77efd222","navigation_menu_item$f38aeb72-3510-4743-80da-16cc346ed928",[598,604],{"variation":599,"version":68,"items":600,"primary":601,"id":602,"slice_type":603,"slice_label":5},"langSwitcher",[],{},"header_item$a27fd504-0399-42fb-8c3b-b35d41fc11b9","header_item",{"variation":605,"version":68,"items":606,"primary":607,"id":620,"slice_type":603,"slice_label":5},"menuDropdown",[],{"trigger_label":608,"dropdown_links":609},"Login",[610,613,615,618],{"link_type":385,"key":611,"url":612,"target":388,"text":212},"486105df-169d-4785-819e-e8aebb68f459","https://platform.smartness.com/",{"link_type":385,"key":614,"url":612,"target":388,"text":224},"264b96f1-65e8-4489-aa95-8728214bc115",{"link_type":385,"key":616,"url":617,"target":388,"text":97},"77920989-ffdb-4080-9faf-804187485d8a","https://pms.smartness.com/",{"link_type":385,"key":619,"url":612,"target":388,"text":132},"a6a9f759-3bcf-4eee-b629-0ba0112f5773","header_item$c48df49a-7b38-44d3-970d-10b607c20a60",[622],{"variation":623,"version":68,"items":624,"primary":625,"id":637,"slice_type":603,"slice_label":5},"button",[],{"link":626,"variant":113,"leading_icon":5,"trailing_icon":5,"padded":636},{"id":627,"type":57,"tags":628,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":634,"isBroken":34,"text":635},"Z9fl3xEAACEAmdNc",[],"wie-mochten-sie-starten","2025-03-17T09:05:40+0000","2026-03-17T10:11:40+0000","starten","/de/starten","215c4be4-2f89-406b-9f96-81e85467daa9","Demo anfordern",true,"header_item$f4cc729f-1914-48f8-93d9-a8971c904f5c",{"id":36,"uid":42,"url":5,"type":37,"href":639,"tags":640,"first_publication_date":40,"last_publication_date":41,"slugs":641,"linked_documents":642,"lang":14,"alternate_languages":643,"data":648},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9bRwxEAACEAmDI0%22%29+%5D%5D",[],[39],[],[644,646],{"id":645,"type":37,"lang":18,"uid":32},"Z7cFWhAAACQAYV2J",{"id":647,"type":37,"lang":21,"uid":42},"Z8bJEBAAAB8AKWdj",{"details":649,"navigation":662,"company":764,"social":769,"copyright":786,"legal_list":787},[650],{"type":651,"text":652,"spans":653,"direction":661},"paragraph","Kundensupport\n+39 0461 156 0049",[654],{"start":655,"end":656,"type":657,"data":658},14,31,"hyperlink",{"link_type":385,"url":659,"target":660},"tel:+3904611560049","_self","ltr",[663,700,720,739],{"label":71,"link":664},[665,668,671,674,677,680,683,687,690,694,697],{"id":155,"type":57,"tags":666,"lang":14,"slug":157,"first_publication_date":158,"last_publication_date":159,"uid":160,"url":161,"link_type":24,"key":667,"isBroken":34,"text":163},[],"d61321ed-ecd0-4656-a471-90357acff7e4",{"id":204,"type":57,"tags":669,"lang":14,"slug":206,"first_publication_date":207,"last_publication_date":208,"uid":209,"url":210,"link_type":24,"key":670,"isBroken":34,"text":212},[],"2eae3d57-656d-43d4-8f4f-1479368b59bc",{"id":217,"type":57,"tags":672,"lang":14,"slug":219,"first_publication_date":220,"last_publication_date":128,"uid":221,"url":222,"link_type":24,"key":673,"isBroken":34,"text":224},[],"20f645fd-f726-486c-ad68-1d4a723598a9",{"id":137,"type":57,"tags":675,"lang":14,"slug":139,"first_publication_date":92,"last_publication_date":140,"uid":141,"url":142,"link_type":24,"key":676,"isBroken":34,"text":144},[],"3c24d3f3-12a1-4864-a19f-dede81164b4c",{"id":89,"type":57,"tags":678,"lang":14,"slug":91,"first_publication_date":92,"last_publication_date":93,"uid":94,"url":95,"link_type":24,"key":679,"isBroken":34,"text":97},[],"5473c2af-5768-4077-8481-2de91ec83d36",{"id":124,"type":57,"tags":681,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":682,"isBroken":34,"text":132},[],"28a9c965-4d78-4a89-a9ac-36b847b73c67",{"id":181,"type":57,"tags":684,"lang":14,"slug":183,"first_publication_date":184,"last_publication_date":128,"uid":185,"url":186,"link_type":24,"key":685,"isBroken":34,"text":686},[],"84754158-2d7e-4984-a592-b20743cacd1a","Smartreputation",{"id":168,"type":57,"tags":688,"lang":14,"slug":170,"first_publication_date":171,"last_publication_date":172,"uid":173,"url":174,"link_type":24,"key":689,"isBroken":34,"text":176},[],"bfc858b0-5061-40a0-82fe-4c355749ff9e",{"id":244,"type":57,"tags":691,"lang":14,"slug":246,"first_publication_date":107,"last_publication_date":247,"uid":248,"url":249,"link_type":24,"key":692,"isBroken":34,"text":693},[],"665b1c3c-a480-42c0-a305-3cbbeda72620","Smartresults",{"id":401,"type":57,"tags":695,"lang":14,"slug":403,"first_publication_date":404,"last_publication_date":405,"uid":406,"url":407,"link_type":24,"key":696,"isBroken":34,"text":409},[],"57b81464-254b-42b7-845a-c78c49c41270",{"id":415,"type":57,"tags":698,"lang":14,"slug":417,"first_publication_date":418,"last_publication_date":107,"uid":419,"url":420,"link_type":24,"key":699,"isBroken":34,"text":422},[],"0d1bd434-e144-4f8a-83c3-d31cda728a52",{"label":319,"link":701},[702,705,708,712,716],{"id":354,"type":57,"tags":703,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":704,"isBroken":34,"text":362},[],"d0267605-4707-4b1a-a14e-79ec858ff68d",{"id":329,"type":57,"tags":706,"lang":14,"slug":331,"first_publication_date":332,"last_publication_date":158,"uid":333,"url":334,"link_type":24,"key":707,"isBroken":34,"text":336},[],"681eeddd-bcf2-49dd-9b81-46552674178a",{"id":124,"type":57,"tags":709,"lang":14,"slug":126,"first_publication_date":127,"last_publication_date":128,"uid":129,"url":130,"link_type":24,"key":710,"isBroken":34,"text":711},[],"d33074f9-e107-4f54-9958-df464d9df22b","Revenue Management",{"id":341,"type":57,"tags":713,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":24,"key":714,"isBroken":34,"text":715},[],"cf6b9fb0-b2c4-4c51-b755-02719109307d","Guest Journey",{"id":367,"type":57,"tags":717,"lang":14,"slug":369,"first_publication_date":370,"last_publication_date":345,"uid":371,"url":372,"link_type":24,"key":718,"isBroken":34,"text":719},[],"b65dc76f-4e10-4bac-b37f-d4ce513f12d3","Upselling & Cross-Selling",{"label":427,"link":721},[722,725,729,733,736],{"id":444,"type":57,"tags":723,"lang":14,"slug":446,"first_publication_date":447,"last_publication_date":448,"uid":449,"url":450,"link_type":24,"key":724,"isBroken":34,"text":452},[],"bc4a5886-ee29-4d1c-b06f-ddd7da033805",{"id":495,"type":57,"tags":726,"lang":14,"slug":497,"first_publication_date":447,"last_publication_date":498,"uid":499,"url":500,"link_type":24,"key":727,"isBroken":34,"text":728},[],"a1c687a4-70cf-4933-aa79-993829517470","Erfolgsgeschichten",{"id":456,"type":57,"tags":730,"lang":14,"slug":458,"first_publication_date":447,"last_publication_date":447,"uid":459,"url":460,"link_type":24,"key":731,"isBroken":34,"text":732},[],"de321698-e995-48f2-9316-da00222383f6","Kostenlose Downloads",{"id":478,"type":57,"tags":734,"lang":14,"slug":480,"first_publication_date":481,"last_publication_date":481,"uid":482,"url":483,"link_type":24,"key":735,"isBroken":34,"text":485},[],"f15b0ac9-d135-4f52-ba05-e832a436dd70",{"id":354,"type":57,"tags":737,"lang":14,"slug":356,"first_publication_date":357,"last_publication_date":358,"uid":359,"url":360,"link_type":24,"key":738,"isBroken":34,"text":535},[],"37936e17-5164-48c9-b6fe-4d9cf2ed8497",{"label":740,"link":741},"Entdecken",[742,746,750,753,756,760],{"id":627,"type":57,"tags":743,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":744,"isBroken":34,"text":745},[],"2fe3a92d-1c1d-46dc-8bf1-d2c5d4efa4c0","Demo anforden",{"id":516,"type":57,"tags":747,"lang":14,"slug":518,"first_publication_date":519,"last_publication_date":307,"uid":520,"url":521,"link_type":24,"key":748,"isBroken":34,"text":749},[],"20c0d247-3262-403e-aa99-79a26539c82b","ROI berechnen",{"link_type":385,"key":751,"url":591,"target":388,"text":752},"97b90ad3-3841-4b7a-9acf-e98fb6ce0d2b","Empfehlungsprogramm",{"id":555,"type":57,"tags":754,"lang":14,"slug":557,"first_publication_date":558,"last_publication_date":559,"uid":560,"url":561,"link_type":24,"key":755,"isBroken":34,"text":563},[],"c8b05d5a-9ab0-48a6-8ed4-62e2f6c9122e",{"id":567,"type":57,"tags":757,"lang":14,"slug":569,"first_publication_date":570,"last_publication_date":571,"uid":572,"url":573,"link_type":24,"key":758,"isBroken":34,"text":759},[],"0a05c11f-db05-4fee-9aca-e4c686d763f7","Arbeiten bei Smartness",{"id":579,"type":57,"tags":761,"lang":14,"slug":581,"first_publication_date":582,"last_publication_date":307,"uid":583,"url":584,"link_type":24,"key":762,"isBroken":34,"text":763},[],"b539dbba-918f-493a-8786-b763dee5f400","Partner",[765,767],{"text":766},"Smartness Srl",{"text":768},"Arco (TN) Italia - P.IVA - VAT IT02576010223",[770,774,778,782],{"link_type":385,"key":771,"url":772,"target":388,"text":773},"8ddcde98-7db4-49c4-9d56-bac1efe79fa5","https://www.facebook.com/smartnesscom/","ph:facebook-logo-fill",{"link_type":385,"key":775,"url":776,"target":388,"text":777},"7fe05bf6-d853-4a6d-8646-588cbe0e8bf0","https://www.linkedin.com/company/smartness-com","ph:linkedin-logo-fill",{"link_type":385,"key":779,"url":780,"target":388,"text":781},"c1e72f2e-0f97-4141-a90a-b377f9d38e40","https://www.youtube.com/@smartness-com","ph:youtube-logo-fill",{"link_type":385,"key":783,"url":784,"target":388,"text":785},"a457f22a-2e7c-42a4-a7b3-890f53610fd7","https://www.glassdoor.it/Panoramica/Lavorando-in-Smartpricing-EI_IE4962186.13,25.htm","cib:glassdoor","© 2025 Helium Srl all right riserved",[788,792,802,806,815,824],{"link_type":385,"key":789,"url":790,"target":388,"text":791},"3789a449-a872-4f27-94f8-5b0dee089a28","https://www.iubenda.com/privacy-policy/48489621","Privacy Policy",{"id":793,"type":57,"tags":794,"lang":14,"slug":795,"first_publication_date":796,"last_publication_date":797,"uid":798,"url":799,"link_type":24,"key":800,"isBroken":34,"text":801},"Z-_zBBEAACIA7b1o",[],"cookie-richtlinie","2025-04-04T15:03:20+0000","2025-05-05T15:18:42+0000","cookie","/de/cookie","7ffb22e4-8ae3-42b0-8962-067b2e84e118","Cookie Policy",{"link_type":385,"key":803,"url":804,"target":388,"text":805},"5fad2d0d-5395-4a4f-88f8-c6b4647cab8d","https://whistleblowersoftware.com/secure/9aac83e1-be46-4a4b-8c7b-ac5c488d6d5d","Whistleblowing",{"id":807,"type":57,"tags":808,"lang":14,"slug":809,"first_publication_date":810,"last_publication_date":433,"uid":811,"url":812,"link_type":24,"key":813,"isBroken":34,"text":814},"Z-T9CxIAACQAp6Zz",[],"rechtliche-hinweise","2025-03-27T07:23:56+0000","legal","/de/legal","e98f8f28-ebae-476d-9297-877c43c40dca","Impressum",{"id":816,"type":57,"tags":817,"lang":14,"slug":818,"first_publication_date":819,"last_publication_date":820,"uid":818,"url":821,"link_type":24,"key":822,"isBroken":34,"text":823},"aYHY8xAAACEA9dKk",[],"agb","2026-02-03T11:55:48+0000","2026-02-05T13:58:19+0000","/de/agb","f1c7009a-4a9f-4cd1-9ed2-0c4347d93aba","AGB",{"id":825,"type":57,"tags":826,"lang":14,"slug":827,"first_publication_date":41,"last_publication_date":41,"uid":827,"url":828,"link_type":24,"key":829,"isBroken":34,"text":830},"agSWdxIAACMAFMtT",[],"sitemap","/de/sitemap","52179ae4-b68a-48fa-8fe7-f76d2ed11b20","Sitemap",{"id":832,"uid":833,"url":834,"type":835,"href":836,"tags":837,"first_publication_date":838,"last_publication_date":839,"slugs":840,"linked_documents":841,"lang":14,"alternate_languages":842,"data":847},"Z8q93RAAAB8AuA0e","hotel-vela-doro","/de/case-studies/hotel-vela-doro","case_study","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z8q93RAAAB8AuA0e%22%29+%5D%5D",[],"2025-03-07T09:35:28+0000","2025-12-12T11:37:57+0000",[833],[],[843,845],{"id":844,"type":835,"lang":21,"uid":833},"Z8q9LhAAACEAuAv3",{"id":846,"type":835,"lang":18,"uid":833},"Z8q8vhAAAB8AuAtB",{"title":848,"description":853,"image":857,"category_use_case":868,"category_property_type":879,"category_location":889,"location":900,"rooms_number":904,"kpis":908,"slices":919,"meta_title":1027,"meta_description":1028,"meta_image":1029,"slices2":1036,"slices3":1053},[849],{"type":850,"text":851,"spans":852,"direction":661},"heading1","Hotel Vela d'Oro",[],[854],{"type":651,"text":855,"spans":856,"direction":661},"Ich hatte eine psychologische Blockade, was die Preise betrifft – eine Grenze, über die ich mir nicht vorstellen konnte, meine Zimmer zu verkaufen. Mit Smartpricing verkaufe ich zu Preisen, die ich nie für möglich gehalten hätte, und kann es immer noch kaum glauben.",[],{"dimensions":858,"alt":861,"copyright":5,"url":862,"id":863,"edit":864},{"width":859,"height":860},384,202,"Hotel Vela d_Oro","https://images.prismic.io/smartness/Z8q72RsAHJWomN5b_LQ-HotelVelad_Oro.png?auto=format,compress","Z8q72RsAHJWomN5b",{"x":865,"y":865,"zoom":866,"background":867},0,1,"transparent",{"id":869,"type":870,"tags":871,"lang":14,"slug":872,"first_publication_date":873,"last_publication_date":874,"uid":875,"data":876,"link_type":24,"key":878,"isBroken":34},"Z9bfAREAACAAmEen","case_study_category_use_case",[],"dynamische-preisgestaltung","2025-03-16T14:24:06+0000","2025-03-19T07:31:51+0000","dynamic-pricing",{"label":877},"Dynamische Preisgestaltung","c8020a20-4237-43d5-89c6-47401ee94981",{"id":880,"type":881,"tags":882,"lang":14,"slug":883,"first_publication_date":884,"last_publication_date":885,"uid":886,"data":887,"link_type":24,"key":888,"isBroken":34},"Z8XGYhAAACAAJ9b0","case_study_category_property_type",[],"hotels","2025-03-03T15:10:28+0000","2025-03-19T07:31:26+0000","hotel",{"label":311},"1b87e0b4-76d0-4545-a71c-1cc09c6a05ec",{"id":890,"type":891,"tags":892,"lang":14,"slug":893,"first_publication_date":894,"last_publication_date":895,"uid":896,"data":897,"link_type":24,"key":899,"isBroken":34},"Z8XF-RAAACAAJ9Y-","case_study_category_location",[],"italien","2025-03-03T15:08:43+0000","2025-03-19T07:35:48+0000","italia",{"label":898},"Italien","8f3cd973-3097-4ba7-8ca4-da64d74af1e0",[901],{"type":651,"text":902,"spans":903,"direction":661},"Riccione (RN)",[],[905],{"type":651,"text":906,"spans":907,"direction":661},"36",[],[909,912,915,917],{"value":910,"label":911},"+17%","Umsatz",{"value":913,"label":914},"+8%","Belegung",{"value":913,"label":916},"ADR",{"value":910,"label":918},"RevPAR",[920],{"variation":32,"version":68,"items":921,"primary":922,"id":1025,"slice_type":1026,"slice_label":5},[],{"text":923},[924,928,931,934,937,940,943,946,949,952,954,957,960,963,965,968,971,974,977,980,983,985,988,991,994,996,999,1002,1005,1008,1010,1013,1016,1019,1022],{"type":925,"text":926,"spans":927,"direction":661},"heading2","Erzählen Sie uns von Ihrer Unterkunft",[],{"type":651,"text":929,"spans":930,"direction":661},"Das Hotel Vela d’Oro liegt in Riccione und ist ein kleines, familiengeführtes 2-Sterne-Hotel. Wir haben 36 Zimmer, und unsere Kundschaft besteht hauptsächlich aus Familien und Rentnern, die uns wegen des direkten Zugangs zum Strand und der Nähe zu den Thermalbädern von Riccione wählen.",[],{"type":651,"text":932,"spans":933,"direction":661},"90% unserer Buchungen erfolgen direkt, da ich stets versuche, die Abhängigkeit von OTAs zu minimieren.",[],{"type":651,"text":935,"spans":936,"direction":661},"Erst jetzt, mit Smartpricing, wird mir bewusst, dass ich mindestens zehn Jahre verschwendet habe. Früher habe ich für die Zufriedenheit und Freude an diesem Beruf gearbeitet, aber ich deckte damit nur die Kosten und kaum mehr. Jetzt, wo auch die finanzielle Zufriedenheit da ist, macht mir die Arbeit wirklich Spaß – weil ich meinen Beruf liebe und weil ich weiß, dass ich verdiene.",[],{"type":651,"text":938,"spans":939,"direction":661},"",[],{"type":925,"text":941,"spans":942,"direction":661},"Wie haben Sie die Preise vor Smartpricing verwaltet?",[],{"type":651,"text":944,"spans":945,"direction":661},"Ich bin seit zwanzig Jahren in diesem Geschäft und habe mich anfangs auf eine feste Preisliste verlassen. Im Laufe der Zeit begann ich, eine dynamische Preisliste zu erstellen: Ich erhöhte die Grundtarife leicht, basierend auf Verkaufsentwicklungen oder bestimmten Ereignissen. Aber alles lag auf meinen Schultern, und es war eine wahnsinnige Arbeit.",[],{"type":651,"text":947,"spans":948,"direction":661},"Ich konnte dies nur in der Nebensaison konsequent tun, von Dezember bis Januar, wenn ich nicht mit anderen Aufgaben beschäftigt war. Natürlich nahm die Häufigkeit der Kontrollen ab, sobald die ersten Buchungsanfragen eingingen, und verschwand in der Hochsaison ganz. Ich sagte mir dann: „Ich kann nicht mehr weitermachen.“",[],{"type":651,"text":950,"spans":951,"direction":661},"Manchmal verkaufte ich Zimmer schnell mit Last-Minute-Angeboten, stellte aber fest, dass andere zu höheren Preisen verkauften, während ich Umsatz verlor. Manchmal merkte ich erst, nachdem ich das letzte Zimmer verkauft hatte, dass ich die Preise schon zehn Zimmer vorher hätte erhöhen können – aber ich hatte sie stattdessen unter Wert verkauft.",[],{"type":651,"text":938,"spans":953,"direction":661},[],{"type":925,"text":955,"spans":956,"direction":661},"Warum haben Sie sich entschieden, Smartpricing auszuprobieren?",[],{"type":651,"text":958,"spans":959,"direction":661},"Nach COVID hatte ich bereits einen Veränderungsprozess begonnen, beginnend mit unserem Property Management System. Dies half mir zu erkennen, dass die Arbeit strukturiert werden musste, um immer auf dem neuesten Stand zu sein. Es ist nicht mehr wie vor zwanzig Jahren, als die Tarife im Januar festgelegt wurden und bis zum Saisonende gleich blieben, obwohl viele das immer noch so machen.",[],{"type":651,"text":961,"spans":962,"direction":661},"Deshalb war ich neugierig, als ich über den Hotelverband Riccione von Smartpricing erfuhr. Ich war anfangs etwas skeptisch, aber heute kann ich sagen, dass ich es nicht bereue, es ausprobiert zu haben.",[],{"type":651,"text":938,"spans":964,"direction":661},[],{"type":925,"text":966,"spans":967,"direction":661},"Wie hat sich Ihre Arbeit mit Smartpricing verändert?",[],{"type":651,"text":969,"spans":970,"direction":661},"Die erste Wirkung von Smartpricing war, mir zu zeigen, dass ich eine psychologische Blockade in Bezug auf Preise hatte, und mir zu helfen, sie zu überwinden. Ich dachte, ich wüsste, wie viel meine Unterkunft wert ist, und hatte eine Grenze, über die ich nicht glaubte, verkaufen zu können. Aber ich habe gesehen, dass ich weit darüber hinausgehen kann. Ich verkaufe zu Preisen, die ich mir nie vorgestellt hätte, und kann es immer noch kaum glauben.",[],{"type":651,"text":972,"spans":973,"direction":661},"Ich habe auch keine Beschwerden von Kunden erhalten, denn wenn sie ankommen, finden sie eine Qualität, die den Preisen entspricht. Das hilft mir sehr, da ich durch die eingesparte Zeit bei der Erstellung der Preisliste jetzt Dinge erledigen kann, die ich früher vernachlässigt habe, und präsenter für meine Gäste bin.",[],{"type":651,"text":975,"spans":976,"direction":661},"Gleichzeitig hat mir Smartpricing eine Last genommen. Auch wenn ich versucht habe, meine Preisliste dynamisch zu gestalten, konnte ich Angebot und Nachfrage nicht präzise überwachen. Bestenfalls konnte ich beobachten, was ein nahegelegener Wettbewerber tat, aber das macht nicht den Unterschied. Jetzt schlafe ich ruhig, auch wenn ich die Preise ein paar Tage lang nicht überprüfe – ich muss nicht mehr daran denken.",[],{"type":651,"text":978,"spans":979,"direction":661},"Natürlich schaue ich trotzdem nach, was Smartpricing macht, denn der menschliche Faktor bleibt entscheidend. Aber jetzt, wo ich mich an das System gewöhnt habe und die Preise mich beruhigen, macht es mir Spaß, mir die Berichte anzusehen. Ich analysiere die Belegung oder ziehe Vergleiche mit dem Vorjahr. Abends setze ich mich gerne hin und schaue mir die Planung an.",[],{"type":651,"text":981,"spans":982,"direction":661},"Früher habe ich als klassischer Hotelier die Dinge dem Zufall überlassen und am Ende der Saison mit der klassischen Frage bilanziert: „Wie lief die Saison?“ Jetzt weiß ich dank Smartpricing schon im Februar, dass die Saison großartig läuft, weil ich genau weiß, was ich verkauft habe, auch wenn ich das Geld noch nicht in der Tasche habe.",[],{"type":651,"text":938,"spans":984,"direction":661},[],{"type":925,"text":986,"spans":987,"direction":661},"Welche Ergebnisse haben Sie mit Smartpricing erzielt?",[],{"type":651,"text":989,"spans":990,"direction":661},"Der Umsatz dieses Jahres war der höchste in zwanzig Jahren Geschäftstätigkeit: ein Anstieg von etwa +17%. Es ist möglich, dass ich etwas besser geworden bin, und es stimmt, dass die Leute mehr Lust hatten zu reisen, aber Smartpricing hat mich definitiv davor bewahrt, Geld zu verlieren, und die Preise optimiert.",[],{"type":651,"text":992,"spans":993,"direction":661},"Der Vorteil wird noch deutlicher, wenn ich an letztes Jahr denke, als ich plötzlich in der Hochsaison für mehrere Wochen ausfallen musste. Dank der perfekt eingerichteten Systeme – PMS, CRM und Smartpricing – musste mein Personal nur den Automatisierungen folgen, und ich konnte alles reibungslos überstehen. Vor Smartpricing wären die Konsequenzen viel gravierender gewesen.",[],{"type":651,"text":938,"spans":995,"direction":661},[],{"type":925,"text":997,"spans":998,"direction":661},"Würden Sie Smartpricing Ihren Kollegen empfehlen?",[],{"type":651,"text":1000,"spans":1001,"direction":661},"Ja, absolut. Ich spreche bereits mit meinen Kollegen darüber, weil ich glaube, dass die Hälfte der Hotels hier in der Romagna durch die Abschaffung fester Preise und mehr Marketing erheblich aufsteigen könnte. Leider gibt es Unterkünfte mit enormem Potenzial, die die Technologie nicht nutzen, oft nur von Stammkunden leben und schließen, wenn diese wegbleiben.",[],{"type":651,"text":1003,"spans":1004,"direction":661},"Ich verstehe das, weil auch meine Verwaltung bis vor ein paar Jahren „Stift und Papier“ war. Erst nach der Einführung des PMS wurde mir klar, wie viel ich verlor. Wie oft passierte es, dass man vergaß, ein storniertes Zimmer zu streichen, und dachte, es sei belegt, obwohl der Gast nicht erschien?",[],{"type":651,"text":1006,"spans":1007,"direction":661},"Ich bin kein Hoteliersohn. Ich habe als Kellner angefangen und bin stolz auf mich, dass ich mich den Herausforderungen gestellt habe. Erst jetzt, mit Smartpricing, wird mir bewusst, dass ich mindestens zehn Jahre verschwendet habe. Früher arbeitete ich für die Zufriedenheit und Freude an der Arbeit, aber ich deckte damit nur die Kosten. Jetzt, wo auch die finanzielle Zufriedenheit da ist, macht mir die Arbeit wirklich Spaß – weil ich meinen Beruf liebe und weil ich weiß, dass ich verdiene.",[],{"type":651,"text":938,"spans":1009,"direction":661},[],{"type":925,"text":1011,"spans":1012,"direction":661},"Würden Sie zu Ihrem alten Tarifmodell zurückkehren?",[],{"type":651,"text":1014,"spans":1015,"direction":661},"Nein. Meiner Meinung nach macht die Technologie nur denen Angst, die sie nicht verstehen. Smartpricing weiß, was es bietet, und ermöglicht es Ihnen, es unverbindlich auszuprobieren. Wenn Sie klug sind und einsteigen, steigen Sie nie wieder aus. Wer aussteigt, ist meiner Meinung nach ein Unternehmen, das nicht darauf aus ist, auf dem Markt zu bleiben und keine langfristige Zukunft hat.",[],{"type":651,"text":1017,"spans":1018,"direction":661},"Vielleicht war Smartpricing vor zwanzig Jahren eine Utopie, aber heute muss sich jeder, der in diesem Bereich bleiben oder neu anfangen möchte, an diese neue Arbeitsweise anpassen. Andernfalls gibt es keine Margen mehr.",[],{"type":651,"text":1020,"spans":1021,"direction":661},"Neben der Preisgestaltung, die natürlich entscheidend ist, würde ich auch die Berichterstattung nicht missen wollen. Sie ist ein hervorragendes Werkzeug. Ich bin Autodidakt, und Revenue Management ist nicht meine Stärke, aber die Berichte helfen mir, den Umsatzverlauf zu verstehen, meine Unterkunft zu bewerten und zu sehen, ob meine Strategie stimmt.",[],{"type":651,"text":1023,"spans":1024,"direction":661},"Für mich ist Smartpricing ebenso unverzichtbar wie ein PMS oder CRM. Es ist keine Ausgabe, sondern eine Investition, die die Grundlage unseres Berufs sein sollte.",[],"rich_text$432700a0-77e6-47a6-a10f-2398a1b526dd","rich_text","Smartness Bewertungen: Hotel Vela d’Oro (Riccione, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Hotel Vela d’Oro (Riccione, Italien) mit Smartness gemacht hat.",{"dimensions":1030,"alt":861,"copyright":5,"url":1033,"id":1034,"edit":1035},{"width":1031,"height":1032},2400,1260,"https://images.prismic.io/smartness/Z8q72BsAHJWomN5a_HQ-HotelVelad_Oro.png?auto=format%2Ccompress&w=2400&h=1260","Z8q72BsAHJWomN5a",{"x":865,"y":865,"zoom":866,"background":867},[1037],{"variation":32,"version":68,"items":1038,"primary":1039,"id":1051,"slice_type":1052,"slice_label":5},[],{"icon":5,"title":1040,"description":1044,"link":1048},[1041],{"type":651,"text":1042,"spans":1043,"direction":661},"Starten Sie mit einer Demo",[],[1045],{"type":651,"text":1046,"spans":1047,"direction":661},"Erfahren Sie, wie Sie mit Smartness das volle Potenzial Ihrer Unterkunft ausschöpfen können. Kostenlos und unverbindlich.",[],{"id":627,"type":57,"tags":1049,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":1050,"isBroken":34,"text":635},[],"f66d2128-2926-46f1-a276-1d6c9d8f61de","side_cta$b6d42b0d-f11e-49c7-b0fd-71f7e22535f2","side_cta",[],{"page":866,"results_per_page":1055,"results_size":1055,"total_results_size":1056,"total_pages":1057,"next_page":1058,"prev_page":5,"results":1059,"version":1800,"license":1801},2,113,57,"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5Bnot%28my.case_study.uid%2C+%22hotel-vela-doro%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22case_study%22%29%5D%5D&page=2&pageSize=2&lang=de",[1060,1458],{"id":1061,"uid":1062,"url":1063,"type":835,"href":1064,"tags":1065,"first_publication_date":1066,"last_publication_date":1066,"slugs":1067,"linked_documents":1069,"lang":14,"alternate_languages":1070,"data":1075},"ag2FbhIAACQAIjH_","prairerhof-bnb","/de/case-studies/prairerhof-bnb","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ag2FbhIAACQAIjH_%22%29+%5D%5D",[],"2026-05-21T09:06:17+0000",[1068],"prairerhof-bb",[],[1071,1073],{"id":1072,"type":835,"lang":21,"uid":1062},"ag2FeRIAACQAIjIT",{"id":1074,"type":835,"lang":18,"uid":1062},"ag2DjhIAALHyIi8E",{"title":1076,"description":1080,"image":1084,"category_use_case":1091,"category_property_type":1095,"category_location":1104,"location":1114,"rooms_number":1118,"kpis":1122,"slices":1130,"meta_title":1436,"meta_description":1437,"meta_image":1438,"slices2":1443,"slices3":1457},[1077],{"type":850,"text":1078,"spans":1079,"direction":661},"Prairerhof B&B",[],[1081],{"type":651,"text":1082,"spans":1083,"direction":661},"Früher war 100 % Auslastung das Ziel. Heute ist uns wichtiger, die richtigen Preise zu erzielen und dadurch auch die Qualität zu steigern.",[],{"dimensions":1085,"alt":1078,"copyright":5,"url":1088,"id":1089,"edit":1090},{"width":1086,"height":1087},1800,1200,"https://images.prismic.io/smartness/ag2ESqYofJOwHavv_PraiererhofBB.jpg?auto=format,compress","ag2ESqYofJOwHavv",{"x":865,"y":865,"zoom":866,"background":867},{"id":869,"type":870,"tags":1092,"lang":14,"slug":872,"first_publication_date":873,"last_publication_date":874,"uid":875,"data":1093,"link_type":24,"key":1094,"isBroken":34},[],{"label":877},"c53fecc1-e60a-4f39-86f4-ca4b7a8928b0",{"id":1096,"type":881,"tags":1097,"lang":14,"slug":1098,"first_publication_date":1099,"last_publication_date":1100,"uid":1101,"data":1102,"link_type":24,"key":1103,"isBroken":34},"Z8XGfBAAAB8AJ9cm",[],"bb-und-pensionen","2025-03-03T15:10:54+0000","2025-03-19T07:30:45+0000","bb",{"label":298},"7de61120-0812-4afa-aeef-ef2548a8deaa",{"id":1105,"type":891,"tags":1106,"lang":14,"slug":1107,"first_publication_date":1108,"last_publication_date":1109,"uid":1110,"data":1111,"link_type":24,"key":1113,"isBroken":34},"Z8XFhRAAAB8AJ9VT",[],"rest-der-welt","2025-03-03T15:06:46+0000","2025-03-19T07:36:02+0000","rest-of-the-world",{"label":1112},"Rest der Welt","161f461f-8fc2-49f8-9cd3-fe7a36e94568",[1115],{"type":651,"text":1116,"spans":1117,"direction":661},"Schenna bei Meran",[],[1119],{"type":651,"text":1120,"spans":1121,"direction":661},"15",[],[1123,1125,1128],{"value":1124,"label":911},"+42 %",{"value":1126,"label":1127},"+3 %","Auslastung",{"value":1129,"label":916},"+19 %",[1131,1179,1192,1203,1214,1228,1238,1249,1260,1268,1279,1287,1298,1317,1328,1336,1347,1361,1372,1407,1417,1425],{"variation":32,"version":68,"items":1132,"primary":1133,"id":1178,"slice_type":1026,"slice_label":5},[],{"text":1134},[1135,1138,1148,1163,1166,1169,1172],{"type":925,"text":1136,"spans":1137,"direction":661},"Hintergrund",[],{"type":651,"text":1139,"spans":1140,"direction":661},"Der Prairerhof in Schenna bei Meran ist ein familiengeführter Hof mit langer Geschichte. Die erste Erwähnung reicht bis ins Jahr 1401 zurück, heute wird der Betrieb in fünfter Generation von der Familie Mair geführt.",[1141,1145],{"start":1142,"end":1143,"type":1144},44,61,"strong",{"start":1146,"end":1147,"type":1144},62,65,{"type":651,"text":1149,"spans":1150,"direction":661},"Die Gästebeherbergung begann bereits in den 1920er-Jahren, zunächst mit der Vermietung einzelner Zimmer. Später entwickelte sich daraus eine Frühstückspension mit traditionellen Zimmern im Bauernhaus. 2009 kamen zwei moderne Apartments im neu errichteten Wohn- und Wirtschaftsgebäude hinzu.",[1151,1154,1157,1160],{"start":1152,"end":1153,"type":1144},141,158,{"start":1155,"end":1156,"type":1144},212,216,{"start":1158,"end":1159,"type":1144},217,224,{"start":1161,"end":1162,"type":1144},225,235,{"type":651,"text":1164,"spans":1165,"direction":661},"Heute umfasst der Prairerhof zehn Doppelzimmer, drei Einzelzimmer und zwei Apartments. Das Angebot verbindet bäuerliche Tradition, persönliche Betreuung und moderne Erholungselemente wie Pool, Whirlpool-Terrasse und eine Sauna im Weinberg.",[],{"type":651,"text":1167,"spans":1168,"direction":661},"Die Gäste kommen zu rund 90 % aus Deutschland, ergänzt durch Gäste aus der Schweiz, Italien den umliegenden Regionen. Der Betrieb ist fast ganzjährig geöffnet, mit kurzen Schließzeiten in nachfrageschwächeren Phasen.",[],{"type":925,"text":1170,"spans":1171,"direction":661},"Herausforderung",[],{"type":651,"text":1173,"spans":1174,"direction":661},"Als Thomas Mair den Betrieb früh übernehmen durfte, sah er in der Preisgestaltung einen der größten Hebel für die Weiterentwicklung des Prairerhofs. In der Umgebung gibt es viele vergleichbare Pensionen, die teilweise noch sehr traditionell geführt werden. Genau darin erkannte er eine Chance.",[1175],{"start":1176,"end":1177,"type":1144},52,131,"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83",{"variation":32,"version":68,"items":1180,"primary":1181,"id":1190,"slice_type":1191,"slice_label":5},[],{"title":1182,"description":1183},[],[1184],{"type":651,"text":1185,"spans":1186,"direction":661},"„Bei uns sind viele gleichwertige Pensionen in der Umgebung, die eher von älteren Generationen geführt werden. Ich durfte den Betrieb früh übernehmen und habe im Preis eigentlich immer schon den größten Hebel gesehen.“",[1187],{"start":865,"end":1188,"type":1189},218,"em","card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac","card_highlight",{"variation":32,"version":68,"items":1193,"primary":1194,"id":1202,"slice_type":1026,"slice_label":5},[],{"text":1195},[1196],{"type":651,"text":1197,"spans":1198,"direction":661},"Vor Smartpricing arbeitete der Prairerhof mit klassischen Saisonzeiten und festen Preisen. Die Struktur war übersichtlich, aber wenig flexibel. Gerade bei hoher Nachfrage fehlte der Mut und die Grundlage, Preise gezielt weiterzuentwickeln.",[1199],{"start":1200,"end":1201,"type":1144},178,239,"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":68,"items":1204,"primary":1205,"id":1213,"slice_type":1191,"slice_label":5},[],{"title":1206,"description":1207},[],[1208],{"type":651,"text":1209,"spans":1210,"direction":661},"„Am Anfang ging es vor allem darum, sich überhaupt zu trauen, die Preise zu erhöhen. Da steht immer die Frage im Raum: Geht das? Tragen das die Gäste mit?“",[1211],{"start":865,"end":1212,"type":1189},155,"card_highlight$93f272e3-2e90-49f3-b228-90b0c31dfbd1",{"variation":32,"version":68,"items":1215,"primary":1216,"id":1227,"slice_type":1026,"slice_label":5},[],{"text":1217},[1218],{"type":651,"text":1219,"spans":1220,"direction":661},"Hinzu kam eine starke Stammgastbasis. Für den Betrieb war deshalb wichtig, Preisanpassungen nicht einfach durchzusetzen, sondern verständlich zu steuern: Wer flexibel reist, kann günstigere Zeiträume wählen. Wer in besonders gefragten Zeiten bucht, zahlt einen Preis, der besser zur Nachfrage passt.",[1221,1224],{"start":1222,"end":1223,"type":1144},15,21,{"start":1225,"end":1226,"type":1144},22,36,"rich_text$60315ea4-b2fc-433f-9a5a-3c7344525abf",{"variation":32,"version":68,"items":1229,"primary":1230,"id":1237,"slice_type":1191,"slice_label":5},[],{"title":1231,"description":1232},[],[1233],{"type":651,"text":1234,"spans":1235,"direction":661},"„Wir haben unseren Stammgästen erklärt: Wenn ihr flexibel seid, nehmt andere Zeiträume als die Hauptzeiten. Dann können wir euch auch andere Preise anbieten.“",[1236],{"start":865,"end":1153,"type":1189},"card_highlight$1ab5e9ee-0c91-4166-b08a-ad2c781db973",{"variation":32,"version":68,"items":1239,"primary":1240,"id":1248,"slice_type":1026,"slice_label":5},[],{"text":1241},[1242,1245],{"type":925,"text":1243,"spans":1244,"direction":661},"Lösung",[],{"type":651,"text":1246,"spans":1247,"direction":661},"Im September 2022 führte der Prairerhof Smartpricing ein. Für Thomas Mair war dieser Schritt Teil einer grundsätzlichen Haltung: neue Möglichkeiten früh prüfen, statt abzuwarten, bis alle anderen sie nutzen.",[],"rich_text$f4e4ddb8-af4b-4ba5-bb42-98e78d0579ea",{"variation":32,"version":68,"items":1250,"primary":1251,"id":1259,"slice_type":1191,"slice_label":5},[],{"title":1252,"description":1253},[],[1254],{"type":651,"text":1255,"spans":1256,"direction":661},"„Ich habe immer viel über das Internet recherchiert und mir angeschaut, welche Möglichkeiten es gibt. Bei Smartpricing war ich eigentlich vom Produkt gleich überzeugt und habe eine Chance gesehen.“",[1257],{"start":865,"end":1258,"type":1189},197,"card_highlight$32c7cf58-6d5a-4571-81a6-a4aff7b12df5",{"variation":32,"version":68,"items":1261,"primary":1262,"id":1267,"slice_type":1026,"slice_label":5},[],{"text":1263},[1264],{"type":651,"text":1265,"spans":1266,"direction":661},"Gestartet wurde mit den bisherigen Preisen des Betriebs als Grundlage. In den ersten Monaten arbeitete der Prairerhof noch mit engeren Vorgaben, um Vertrauen in die neue Logik aufzubauen. Mit jeder Saison kamen jedoch mehr Daten aus dem Betrieb hinzu: Buchungsverhalten, Nachfrageverläufe, Auslastung und Preisreaktionen.",[],"rich_text$ed3e1139-a362-42b1-9c6b-12297d78161a",{"variation":32,"version":68,"items":1269,"primary":1270,"id":1278,"slice_type":1191,"slice_label":5},[],{"title":1271,"description":1272},[],[1273],{"type":651,"text":1274,"spans":1275,"direction":661},"„Anfangs haben wir noch mit einer sehr strengen Tabelle begonnen. Mittlerweile hat der Algorithmus viel mehr Erfahrung und kann sich natürlich auch viel besser einbringen.“",[1276],{"start":865,"end":1277,"type":1189},172,"card_highlight$6b6b6804-7222-457f-a0b0-3094410ef800",{"variation":32,"version":68,"items":1280,"primary":1281,"id":1286,"slice_type":1026,"slice_label":5},[],{"text":1282},[1283],{"type":651,"text":1284,"spans":1285,"direction":661},"Für den Betrieb bedeutete der Umstieg vor allem, die eigene Preisstruktur Schritt für Schritt anders zu denken.",[],"rich_text$7c3801aa-05c0-472b-97a7-6e5b65eb01a1",{"variation":32,"version":68,"items":1288,"primary":1289,"id":1297,"slice_type":1191,"slice_label":5},[],{"title":1290,"description":1291},[],[1292],{"type":651,"text":1293,"spans":1294,"direction":661},"„Man hat langsam angefangen zu steuern und gemerkt, dass sich die Hauptsaison verlängert hat und sich gleichzeitig auch die Preisstruktur verbessert hat.“",[1295],{"start":865,"end":1296,"type":1189},154,"card_highlight$78de150a-5a44-49e0-a35e-de241c162763",{"variation":32,"version":68,"items":1299,"primary":1300,"id":1316,"slice_type":1026,"slice_label":5},[],{"text":1301},[1302],{"type":651,"text":1303,"spans":1304,"direction":661},"Heute nutzt der Prairerhof zusätzlich Smartpricing Premium. Der Service ergänzt die Software um eine regelmäßige persönliche Beratung: Ein Revenue Manager von Smartness analysiert gemeinsam mit dem Betrieb die Entwicklung, prüft Einstellungen und hilft dabei, die Preisstrategie laufend zu optimieren.",[1305,1308,1311,1313],{"start":1306,"end":1307,"type":1144},38,50,{"start":1309,"end":1310,"type":1144},51,58,{"start":1056,"end":1312,"type":1144},124,{"start":1314,"end":1315,"type":1144},125,133,"rich_text$90416cca-9a2d-4e68-ad37-ec5ea8cfc61c",{"variation":32,"version":68,"items":1318,"primary":1319,"id":1327,"slice_type":1191,"slice_label":5},[],{"title":1320,"description":1321},[],[1322],{"type":651,"text":1323,"spans":1324,"direction":661},"„Zurzeit ist mehr das Problem, dass die Zeit fehlt. Deshalb habe ich mich entschieden, das zusätzlich zu machen: Wenn man sich einmal im Monat fix darum Gedanken macht, reinschaut, optimiert und anpasst.“",[1325],{"start":865,"end":1326,"type":1189},204,"card_highlight$62d23fa7-e47d-4a3e-9e09-8baf0e54ed4e",{"variation":32,"version":68,"items":1329,"primary":1330,"id":1335,"slice_type":1026,"slice_label":5},[],{"text":1331},[1332],{"type":651,"text":1333,"spans":1334,"direction":661},"Besonders wichtig ist diese Unterstützung in der Vor- und Nachsaison. ",[],"rich_text$9c770de5-b093-4289-a3d8-f2378530e3c2",{"variation":32,"version":68,"items":1337,"primary":1338,"id":1346,"slice_type":1191,"slice_label":5},[],{"title":1339,"description":1340},[],[1341],{"type":651,"text":1342,"spans":1343,"direction":661},"„In der Hauptsaison ist es nicht mehr so schwierig, dann läuft das. Wichtiger ist es in der Vor- und Nachsaison, wo man flexibler starten, aber danach gezielter anziehen muss.“",[1344],{"start":865,"end":1345,"type":1189},176,"card_highlight$98ffa49d-9995-40ed-9bd7-5dd18c26e901",{"variation":32,"version":68,"items":1348,"primary":1349,"id":1360,"slice_type":1026,"slice_label":5},[],{"text":1350},[1351,1354],{"type":925,"text":1352,"spans":1353,"direction":661},"Ergebnis",[],{"type":651,"text":1355,"spans":1356,"direction":661},"Seit der Einführung von Smartpricing hat sich nicht nur die Preisstrategie des Prairerhofs verbessert, sondern auch der Blick auf das eigene Geschäft.",[1357],{"start":1358,"end":1359,"type":1144},116,149,"rich_text$8950e468-1e41-4c4b-ba5d-83c7bf635239",{"variation":32,"version":68,"items":1362,"primary":1363,"id":1371,"slice_type":1191,"slice_label":5},[],{"title":1364,"description":1365},[],[1366],{"type":651,"text":1367,"spans":1368,"direction":661},"„Früher war 100 % Auslastung das Ziel. Heute würde ich sagen: Lieber 85 oder 95 % Auslastung, aber dafür zu einem besseren Preis. Dadurch kann auch die Qualität in jeder Hinsicht gesteigert werden.“",[1369],{"start":865,"end":1370,"type":1189},198,"card_highlight$396290db-cfe2-426f-8be5-3ce3dd7b7d40",{"variation":32,"version":68,"items":1373,"primary":1374,"id":1406,"slice_type":1026,"slice_label":5},[],{"text":1375},[1376,1387,1391,1394,1397,1400,1403],{"type":651,"text":1377,"spans":1378,"direction":661},"Der Blick auf die Zahlen zeigt die Entwicklung deutlich. Zwischen 2022 und 2025 stieg der Umsatz um rund 42 %. Der ADR erhöhte sich im gleichen Zeitraum von 116,25 € auf 138,19 €, also um knapp 19 %. Die durchschnittliche Auslastung stieg um 3 Prozentpunkte.",[1379,1382,1384],{"start":1380,"end":1381,"type":1144},105,109,{"start":1383,"end":1370,"type":1144},194,{"start":1385,"end":1386,"type":1144},242,257,{"type":1388,"text":1389,"spans":1390,"direction":661},"heading3","Mehr Umsatz durch bessere Preisstruktur",[],{"type":651,"text":1392,"spans":1393,"direction":661},"Der Umsatzanstieg zeigt, dass Smartpricing dem Prairerhof geholfen hat, das vorhandene Nachfragepotenzial besser auszuschöpfen. Die Preise wurden nicht einfach pauschal erhöht, sondern stärker an Nachfrage, Zeitraum und Auslastung angepasst.",[],{"type":1388,"text":1395,"spans":1396,"direction":661},"Längere Hauptsaison",[],{"type":651,"text":1398,"spans":1399,"direction":661},"Ein wichtiger Effekt war die bessere Steuerung der Nachfrage über verschiedene Zeiträume hinweg. Durch differenziertere Preise konnten Gäste stärker in alternative Zeiträume gelenkt werden, während die stark nachgefragten Phasen zu besseren Preisen verkauft wurden.",[],{"type":1388,"text":1401,"spans":1402,"direction":661},"Mehr Sicherheit für kleine Betriebe",[],{"type":651,"text":1404,"spans":1405,"direction":661},"Für Thomas Mair liegt ein zentraler Vorteil darin, dass Smartpricing kontinuierlich weiterentwickelt wurde und heute nicht nur Software, sondern auch Expertenunterstützung bietet.",[],"rich_text$fb159ebb-6d96-4b2e-ab05-b0b738118a4d",{"variation":32,"version":68,"items":1408,"primary":1409,"id":1416,"slice_type":1191,"slice_label":5},[],{"title":1410,"description":1411},[],[1412],{"type":651,"text":1413,"spans":1414,"direction":661},"„Das große Problem bei kleinen Betrieben ist: Wir machen alles selbst und müssen überall Spezialist sein. Das ist schwierig. Da hole ich mir lieber punktuell Unterstützung dazu.“",[1415],{"start":865,"end":1200,"type":1189},"card_highlight$24dbc965-7f4b-465f-aa3d-4bd83adb1659",{"variation":32,"version":68,"items":1418,"primary":1419,"id":1424,"slice_type":1026,"slice_label":5},[],{"text":1420},[1421],{"type":651,"text":1422,"spans":1423,"direction":661},"Gerade bei der Preisgestaltung, die viel Erfahrung und Feingefühl erfordert, ist diese Kombination aus Software und menschlicher Begleitung entscheidend.",[],"rich_text$52de391a-3a02-4cfa-b2fc-46b085e00cfc",{"variation":32,"version":68,"items":1426,"primary":1427,"id":1435,"slice_type":1191,"slice_label":5},[],{"title":1428,"description":1429},[],[1430],{"type":651,"text":1431,"spans":1432,"direction":661},"„Ich kann vieles abdecken, aber nicht alles. Gerade bei so spezifischen und feinfühligen Themen wie Preisgestaltung ist es extrem wichtig, Spezialisten am Werk zu haben.“",[1433],{"start":865,"end":1434,"type":1189},170,"card_highlight$f27c9c55-c763-499b-a799-12fa31995d9c","Smartness Bewertungen: Prairerhof B&B (Schenna bei Meran) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Prairerhof B&B (Schenna bei Meran) mit Smartness gemacht hat.",{"dimensions":1439,"alt":1078,"copyright":5,"url":1440,"id":1089,"edit":1441},{"width":1031,"height":1032},"https://images.prismic.io/smartness/ag2ESqYofJOwHavv_PraiererhofBB.jpg?auto=format,compress&rect=0,128,1800,945&w=2400&h=1260",{"x":865,"y":1442,"zoom":866,"background":867},128,[1444],{"variation":32,"version":68,"items":1445,"primary":1446,"id":1456,"slice_type":1052,"slice_label":5},[],{"icon":5,"title":1447,"description":1450,"link":1453},[1448],{"type":651,"text":1042,"spans":1449,"direction":661},[],[1451],{"type":651,"text":1046,"spans":1452,"direction":661},[],{"id":627,"type":57,"tags":1454,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":1455,"isBroken":34,"text":635},[],"446f3737-bdc3-4de6-bd7b-48cc07f7583e","side_cta$68fa3fee-ab56-4713-aa0a-ffd54385d524",[],{"id":1459,"uid":1460,"url":1461,"type":835,"href":1462,"tags":1463,"first_publication_date":1464,"last_publication_date":1464,"slugs":1465,"linked_documents":1466,"lang":14,"alternate_languages":1467,"data":1472},"agXf1xIAALHyFrPO","is-cheas","/de/case-studies/is-cheas","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=ahLvfRIAACUALp13&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22agXf1xIAALHyFrPO%22%29+%5D%5D",[],"2026-05-14T15:00:25+0000",[1460],[],[1468,1470],{"id":1469,"type":835,"lang":18,"uid":1460},"agXe4hIAAOeAFrIP",{"id":1471,"type":835,"lang":21,"uid":1460},"agXc9hIAACMAFq7N",{"title":1473,"description":1477,"image":1483,"category_use_case":1490,"category_property_type":1497,"category_location":1500,"location":1503,"rooms_number":1507,"kpis":1511,"slices":1518,"meta_title":1781,"meta_description":1782,"meta_image":1783,"slices2":1787,"slices3":1799},[1474],{"type":850,"text":1475,"spans":1476,"direction":661},"Is Cheas",[],[1478],{"type":651,"text":1479,"spans":1480,"direction":661},"Die große Stärke von Smartresults ist, dass hier Fachleute im Einklang zusammenarbeiten. Sie haben sofort erkannt, was Is Cheas werden kann und welches Potenzial darin steckt.",[1481],{"start":865,"end":1482,"type":1189},175,{"dimensions":1484,"alt":1475,"copyright":5,"url":1487,"id":1488,"edit":1489},{"width":1485,"height":1486},1024,576,"https://images.prismic.io/smartness/agXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress","agXdHKYofJOwHQDi",{"x":865,"y":865,"zoom":866,"background":867},{"id":1491,"type":870,"tags":1492,"lang":14,"slug":1493,"first_publication_date":1494,"last_publication_date":1494,"uid":1493,"data":1495,"link_type":24,"key":1094,"isBroken":34},"aC1zlhMAACIAbL0Y",[],"disintermediation","2025-05-21T06:38:59+0000",{"label":1496},"Disintermediation",{"id":880,"type":881,"tags":1498,"lang":14,"slug":883,"first_publication_date":884,"last_publication_date":885,"uid":886,"data":1499,"link_type":24,"key":1103,"isBroken":34},[],{"label":311},{"id":890,"type":891,"tags":1501,"lang":14,"slug":893,"first_publication_date":894,"last_publication_date":895,"uid":896,"data":1502,"link_type":24,"key":1113,"isBroken":34},[],{"label":898},[1504],{"type":651,"text":1505,"spans":1506,"direction":661},"San Vero Milis, Italien",[],[1508],{"type":651,"text":1509,"spans":1510,"direction":661},"12",[],[1512,1514,1516],{"value":1513,"label":911},"+131%",{"value":1515,"label":916},"+13%",{"value":1517,"label":336},"+109%",[1519,1555,1569,1660,1670,1765],{"variation":32,"version":68,"items":1520,"primary":1521,"id":1178,"slice_type":1026,"slice_label":5},[],{"text":1522},[1523,1525,1531,1543,1549,1552],{"type":925,"text":1136,"spans":1524,"direction":661},[],{"type":651,"text":1526,"spans":1527,"direction":661},"Is Cheas ist ein luxuriöser Agriturismo in der Landschaft rund um San Vero Milis im Westen Zentralsardiniens, unweit der Strände der Sinis-Halbinsel. Gegründet von Francesca Ledda, entstand das Projekt als nachhaltiger landwirtschaftlicher Betrieb und touristisches Konzept, das im Einklang mit der Umwelt, der traditionellen sardischen Architektur und der Identität des Gebiets entwickelt wurde.",[1528],{"start":1529,"end":1530,"type":1144},206,273,{"type":651,"text":1532,"spans":1533,"direction":661},"Die Unterkunft richtet sich an Paare und Familien und hat ihr Angebot im Laufe der Jahre schrittweise erweitert. Zu den ersten vier Pinnetti, Unterkünften nach dem Vorbild alter lokaler Hirtenbauten, kamen später sechs Lodges hinzu, alle mit eigenem Garten und privatem Pool.",[1534,1536,1539,1541],{"start":1535,"end":1177,"type":1144},127,{"start":1537,"end":1538,"type":1144},132,140,{"start":1540,"end":1188,"type":1144},213,{"start":1542,"end":1161,"type":1144},219,{"type":651,"text":1544,"spans":1545,"direction":661},"Neben der Beherbergung hat Is Cheas auch ein hochwertiges Erlebnis- und Gastronomieangebot aufgebaut. Das Restaurant, das auch für externe Gäste geöffnet ist, gehört zu den markantesten Elementen des Hauses. Hinzu kommen die Produktion zertifizierter sardischer Trauben, die von einer lokalen Kellerei vinifiziert werden, Weinbergführungen und Verkostungen, Kochkurse, Ausritte sowie ein SPA-Bereich mit Massagen und Behandlungen.",[1546],{"start":1547,"end":1548,"type":1144},45,100,{"type":925,"text":1550,"spans":1551,"direction":661},"Das Projekt",[],{"type":651,"text":1553,"spans":1554,"direction":661},"Is Cheas ist ein anspruchsvolles Projekt mit einer starken Identität und einer klaren Vision. Deshalb suchte Francesca bei der Zusammenarbeit mit Smartness nicht einfach nur ein Tool, um Buchungen und Profitabilität zu steigern.",[],{"variation":32,"version":68,"items":1556,"primary":1557,"id":1190,"slice_type":1191,"slice_label":5},[],{"title":1558,"description":1559},[],[1560,1564],{"type":651,"text":1561,"spans":1562,"direction":661},"„Wir brauchten jemanden, der gemeinsam mit uns an das Projekt glaubt, und das Smartness-Team hat sofort erkannt, was Is Cheas werden kann und welches Potenzial darin steckt. Das ist keineswegs selbstverständlich.",[1563],{"start":865,"end":1155,"type":1189},{"type":651,"text":1565,"spans":1566,"direction":661},"Unser Haus ist anders als andere Unterkünfte in Sardinien und steht für eine neue Vorstellung von luxuriöser Reiseerfahrung. Wir mussten bekannter werden, wollten aber jemanden an unserer Seite, der uns hilft, uns auf die richtige Weise zu erzählen.“",[1567],{"start":865,"end":1568,"type":1189},250,{"variation":32,"version":68,"items":1570,"primary":1571,"id":1202,"slice_type":1026,"slice_label":5},[],{"text":1572},[1573,1581,1584,1587,1593,1598,1607,1612,1624,1627,1639,1648,1655],{"type":651,"text":1574,"spans":1575,"direction":661},"Die Anfrage an Smartness entstand also aus einem doppelten Bedürfnis: Einerseits sollte das Projekt wachsen, indem mehr Direktbuchungen generiert und die richtigen Zielgruppen erreicht werden. Andererseits ging es darum, die Identität der Marke zu schützen und gezielt weiterzuentwickeln.",[1576,1578],{"start":1548,"end":1577,"type":1144},107,{"start":1579,"end":1580,"type":1144},221,244,{"type":925,"text":1582,"spans":1583,"direction":661},"Die Lösung",[],{"type":651,"text":1585,"spans":1586,"direction":661},"Als das Smartness-Team 2023 die Performance-Daten von Is Cheas im Detail analysierte, zeigte sich bereits eine solide Ausgangsbasis mit einem relevanten Anteil an Direktbuchungen und einem insgesamt guten Gleichgewicht:",[],{"type":1588,"text":1589,"spans":1590,"direction":661},"list-item","Online-Buchungsplattformen machten 24 % aus",[1591],{"start":865,"end":1592,"type":1144},26,{"type":1588,"text":1594,"spans":1595,"direction":661},"Offline-Direktbuchungen lagen bei 49 %",[1596],{"start":865,"end":1597,"type":1144},23,{"type":1588,"text":1599,"spans":1600,"direction":661},"die Booking Engine trug 27 % bei",[1601,1604],{"start":1602,"end":1603,"type":1144},4,11,{"start":1605,"end":1606,"type":1144},12,18,{"type":651,"text":1608,"spans":1609,"direction":661},"Was Is Cheas fehlte, war der nächste Entwicklungsschritt: eine ganzheitliche Strategie, die Nachfrage besser ausschöpft, die Booking Engine gezielt stärkt und ein geordnetes, nachhaltiges Wachstum des Geschäfts unterstützt.",[1610],{"start":1310,"end":1611,"type":1144},223,{"type":651,"text":1613,"spans":1614,"direction":661},"Deshalb schlug Smartness Francesca die Aktivierung von Smartresults vor: das erfolgsbasierte Modell, das Software, spezialisierte Beratung und operative Umsetzung in einem einzigen Wachstumsprojekt bündelt, mit einer variablen Provision auf Basis der tatsächlich erreichten Ergebnisse.",[1615,1618,1621],{"start":1616,"end":1617,"type":1144},55,67,{"start":1619,"end":1620,"type":1144},77,92,{"start":1622,"end":1623,"type":1144},93,99,{"type":651,"text":1625,"spans":1626,"direction":661},"Smartresults setzte die Arbeit dann koordiniert in vier Bereichen auf:",[],{"type":1628,"text":1629,"spans":1630,"direction":661},"o-list-item","Digitale Experience, mit Smartsite Ultra, das die Website vollständig neu aufsetzte, um die Markenwelt von Is Cheas besser zu transportieren und die User Journey bis zur Buchung gezielt zu unterstützen.",[1631,1633,1636],{"start":865,"end":1632,"type":1144},19,{"start":1634,"end":1635,"type":1144},25,34,{"start":1637,"end":1638,"type":1144},35,40,{"type":1628,"text":1640,"spans":1641,"direction":661},"Revenue Management, mit Smartpricing Ultra, um die Preise zu optimieren, Nachfragefenster besser zu lesen und die Fähigkeit der Unterkunft zu stärken, ihr Positioning besser auszuschöpfen.",[1642,1643,1645],{"start":865,"end":1606,"type":1144},{"start":1644,"end":1226,"type":1144},24,{"start":1646,"end":1647,"type":1144},37,42,{"type":1628,"text":1649,"spans":1650,"direction":661},"Direkter Kanal, mit Smartcrs, um Anfragen und Verhandlungen besser zu steuern, die Conversion Rate zu erhöhen und die Rolle der Booking Engine im Distributionsmix zu stärken.",[1651,1652],{"start":865,"end":655,"type":1144},{"start":1653,"end":1654,"type":1144},20,28,{"type":1628,"text":1656,"spans":1657,"direction":661},"Nachfragesteuerung, mit SmartadsUltra, um Nutzer mit hoher Buchungsabsicht gezielt zu erreichen und das Wachstum des direkten Kanals durch fokussierte Kampagnen zu unterstützen.",[1658,1659],{"start":865,"end":1606,"type":1144},{"start":1644,"end":1646,"type":1144},{"variation":32,"version":68,"items":1661,"primary":1662,"id":1213,"slice_type":1191,"slice_label":5},[],{"title":1663,"description":1664},[],[1665],{"type":651,"text":1666,"spans":1667,"direction":661},"„Wir haben zuerst mit der Website begonnen und dann die weiteren Services ergänzt. Ich habe verstanden, dass alles miteinander verbunden ist und sich gegenseitig ergänzt. Wenn sie nicht in ihrer Gesamtheit genutzt werden, können sie nicht die erwarteten Ergebnisse bringen.“",[1668],{"start":865,"end":1669,"type":1189},274,{"variation":32,"version":68,"items":1671,"primary":1672,"id":1764,"slice_type":1026,"slice_label":5},[],{"text":1673},[1674,1677,1680,1685,1693,1696,1704,1711,1714,1717,1721,1723,1728,1733,1736,1739,1745,1747,1752,1758],{"type":925,"text":1675,"spans":1676,"direction":661},"Das Ergebnis",[],{"type":651,"text":1678,"spans":1679,"direction":661},"Mit Smartresults baute Is Cheas eine Wachstumskurve auf, die sich im Zeitverlauf verfestigte und weiter beschleunigte: Der erste große Sprung kam nach einem Jahr, 2024, eine zweite Beschleunigung folgte 2025.",[],{"type":1388,"text":1681,"spans":1682,"direction":661},"Umsatz und ADR: stetiges Wachstum",[1683],{"start":865,"end":1684,"type":1144},33,{"type":651,"text":1686,"spans":1687,"direction":661},"Zwischen 2023 und 2025 verzeichnete Is Cheas ein Umsatzwachstum von +131 % sowie einen Anstieg des durchschnittlichen ADR über alle Buchungen hinweg von +13 %.",[1688,1691],{"start":1689,"end":1690,"type":1144},68,74,{"start":1692,"end":1153,"type":1144},153,{"type":651,"text":1694,"spans":1695,"direction":661},"Im Detail:",[],{"type":1588,"text":1697,"spans":1698,"direction":661},"2024 stieg der Umsatz um +62 %, der ADR um +6 %",[1699,1701],{"start":1634,"end":1700,"type":1144},30,{"start":1702,"end":1703,"type":1144},43,47,{"type":1588,"text":1705,"spans":1706,"direction":661},"2025 legte der Umsatz nochmals um +42 % zu, der ADR erneut um +6 %",[1707,1709],{"start":1635,"end":1708,"type":1144},39,{"start":1146,"end":1710,"type":1144},66,{"type":651,"text":1712,"spans":1713,"direction":661},"Das Wachstum entwickelte sich also nicht nur über das Gesamtvolumen des Geschäfts, sondern auch über den durchschnittlichen Wert der Buchungen. Is Cheas verkaufte mehr und konnte die vorhandene Nachfrage gleichzeitig besser monetarisieren.",[],{"type":1388,"text":1715,"spans":1716,"direction":661},"Direktbuchungen: mehr Kontrolle über den Vertriebs-Mix",[],{"type":651,"text":1718,"spans":1719,"direction":661},"Im gleichen Zeitraum stiegen die gesamten Direktbuchungen um +109 %.",[1720],{"start":1143,"end":1617,"type":1144},{"type":651,"text":1694,"spans":1722,"direction":661},[],{"type":1588,"text":1724,"spans":1725,"direction":661},"2024 wuchsen die Direktbuchungen um +40 %",[1726],{"start":1226,"end":1727,"type":1144},41,{"type":1588,"text":1729,"spans":1730,"direction":661},"2025 stiegen sie nochmals um +50 %",[1731],{"start":1732,"end":1635,"type":1144},29,{"type":651,"text":1734,"spans":1735,"direction":661},"Der Wachstumspfad betraf also nicht nur den Gesamtumsatz, sondern auch die Fähigkeit der Unterkunft, mehr Buchungen über die eigenen Kanäle zu generieren und den direkten Vertrieb im Zeitverlauf gezielt zu stärken.",[],{"type":1388,"text":1737,"spans":1738,"direction":661},"Booking Engine und Conversion",[],{"type":651,"text":1740,"spans":1741,"direction":661},"Die Booking Engine war der stärkste Wachstumstreiber: Zwischen 2023 und 2025 legte sie um +278 % zu.",[1742],{"start":1743,"end":1744,"type":1144},90,96,{"type":651,"text":1694,"spans":1746,"direction":661},[],{"type":1588,"text":1748,"spans":1749,"direction":661},"2024 wuchs sie um +94 %",[1750,1751],{"start":865,"end":1602,"type":1144},{"start":1606,"end":1597,"type":1144},{"type":1588,"text":1753,"spans":1754,"direction":661},"2025 nochmals um +95 %",[1755,1756],{"start":865,"end":1602,"type":1144},{"start":1757,"end":1225,"type":1144},17,{"type":651,"text":1759,"spans":1760,"direction":661},"Hinzu kam eine Verbesserung der Conversion Rate auf 46 %: Fast jede zweite Anfrage führte zu einer Buchung.",[1761,1763],{"start":1176,"end":1762,"type":1144},56,{"start":1310,"end":1577,"type":1144},"rich_text$a014806e-7ef1-46e1-a8d8-22e12a0622f2",{"variation":32,"version":68,"items":1766,"primary":1767,"id":1780,"slice_type":1191,"slice_label":5},[],{"title":1768,"description":1769},[],[1770,1775],{"type":651,"text":1771,"spans":1772,"direction":661},"„Dadurch, dass wir an einem ganzheitlichen Projekt gearbeitet haben, in dem Revenue, Marketing, Positionierung und Marktselektion Hand in Hand laufen, konnten wir nicht nur die durchschnittliche Rate und die Zahl der Buchungen steigern, sondern auch die Conversion Rate verbessern. ",[1773],{"start":865,"end":1774,"type":1189},282,{"type":651,"text":1776,"spans":1777,"direction":661},"Das bedeutet, dass wir die richtige Zielgruppe ansprechen. Ich denke, genau das ist die große Stärke von Smartresults: Fachleute zu haben, die im Einklang zusammenarbeiten.“",[1778],{"start":865,"end":1779,"type":1189},173,"card_highlight$024e18ae-c76d-406b-9438-130ab20a38dc","Smartness Bewertungen: Is Cheas (San Vero Milis, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Is Cheas (San Vero Milis, Italien) mit Smartness gemacht hat.",{"dimensions":1784,"alt":5,"copyright":5,"url":1785,"id":1488,"edit":1786},{"width":1031,"height":1032},"https://images.prismic.io/smartness/agXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress&rect=0,19,1024,538&w=2400&h=1260",{"x":865,"y":1632,"zoom":866,"background":867},[1788],{"variation":32,"version":68,"items":1789,"primary":1790,"id":1456,"slice_type":1052,"slice_label":5},[],{"icon":5,"title":1791,"description":1794,"link":1797},[1792],{"type":651,"text":1042,"spans":1793,"direction":661},[],[1795],{"type":651,"text":1046,"spans":1796,"direction":661},[],{"id":627,"type":57,"tags":1798,"lang":14,"slug":629,"first_publication_date":630,"last_publication_date":631,"uid":632,"url":633,"link_type":24,"key":1455,"isBroken":34,"text":635},[],[],"3f9f504","All Rights Reserved",1779625982116]