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Später wechselte Pedra Niedda zum B&B-Konzept, vergrößerte die Zimmer und ergänzte den Hotelbetrieb um ein Restaurant, eine Bar und eine Pizzeria, die sowohl Hotelgästen als auch externen Gästen offenstehen.",[],{"type":674,"text":1124,"spans":1125,"direction":684},"So konnte Pedra Niedda neue Zielgruppen ansprechen: Heute kommen nicht nur Familien, sondern auch Paare und Gruppen unterschiedlichen Alters.",[],{"type":674,"text":1127,"spans":1128,"direction":684},"Geblieben ist die familiäre Atmosphäre. Sie gehört bis heute zu den besonderen Stärken des Hotels und hat dazu beigetragen, über die Jahre eine treue Gästebasis aufzubauen.",[1129,1132],{"start":1130,"end":1131,"type":1119},144,149,{"start":1133,"end":1134,"type":1119},150,160,"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83",{"variation":32,"version":68,"items":1137,"primary":1138,"id":1146,"slice_type":1147,"slice_label":5},[],{"title":1139,"description":1140},[],[1141],{"type":674,"text":1142,"spans":1143,"direction":684},"„Die Gäste spüren dieses familiäre Gefühl. Wir sind immer für sie da, auch bei Anliegen, die über das Zimmer hinausgehen. Dadurch entsteht eine Verbindung, die sie Jahr für Jahr zurückbringt. Darauf sind wir stolz.“",[1144],{"start":900,"end":1145,"type":1060},215,"card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac","card_highlight",{"variation":32,"version":68,"items":1149,"primary":1150,"id":1161,"slice_type":1001,"slice_label":5},[],{"text":1151},[1152,1155],{"type":961,"text":1153,"spans":1154,"direction":684},"Das Problem",[],{"type":674,"text":1156,"spans":1157,"direction":684},"Die familiäre Führung ist eine Stärke von Pedra Niedda: Gäste werden persönlich betreut und kommen gerne wieder. Gleichzeitig blieb im Alltag wenig Zeit, das Wachstum des Hotels gezielt voranzutreiben.",[1158],{"start":1159,"end":1160,"type":1119},154,201,"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":68,"items":1163,"primary":1164,"id":1177,"slice_type":1147,"slice_label":5},[],{"title":1165,"description":1166},[],[1167,1172],{"type":674,"text":1168,"spans":1169,"direction":684},"„Das Unternehmen besteht aus fünf Personen. Jeder hat seine Rolle, aber wenn etwas zu tun ist, machen wir alle ein bisschen von allem. Außerdem lief vieles noch manuell, und jede Aufgabe hat viel Zeit gekostet. ",[1170],{"start":900,"end":1171,"type":1060},211,{"type":674,"text":1173,"spans":1174,"direction":684},"Deshalb kamen die Buchungen vor allem über Vereinbarungen mit Agenturen oder über Portale wie Booking.com und Expedia. Wir hatten zwar eine Website, aber sie war rein optisch.“",[1175],{"start":900,"end":1176,"type":1060},176,"card_highlight$93f272e3-2e90-49f3-b228-90b0c31dfbd1",{"variation":32,"version":68,"items":1179,"primary":1180,"id":1239,"slice_type":1001,"slice_label":5},[],{"text":1181},[1182,1188,1191,1194,1198,1201,1204,1207,1210,1227,1230,1234],{"type":674,"text":1183,"spans":1184,"direction":684},"Als Pedra Niedda die Zusammenarbeit mit Smartness begann, ging es deshalb vor allem darum, wiederkehrende Aufgaben zu vereinfachen und das Hotel online stärker und profitabler zu positionieren.",[1185],{"start":1186,"end":1187,"type":1119},91,193,{"type":674,"text":1189,"spans":1190,"direction":684},"Das Ziel: mehr Direktbuchungen gewinnen und den Anteil der OTAs reduzieren, die inzwischen 61 % der Verkäufe ausmachten.",[],{"type":674,"text":1192,"spans":1193,"direction":684},"Dafür entwickelte Smartness gemeinsam mit dem Team eine gezielte Marketingstrategie, um:",[],{"type":1195,"text":1196,"spans":1197,"direction":684},"list-item","die Online-Sichtbarkeit zu stärken",[],{"type":1195,"text":1199,"spans":1200,"direction":684},"Suchanfragen von OTAs auf die offizielle Website zu lenken",[],{"type":1195,"text":1202,"spans":1203,"direction":684},"den durchschnittlichen Wert der Buchungen zu erhöhen",[],{"type":1195,"text":1205,"spans":1206,"direction":684},"das Wachstum des Gesamtumsatzes zu unterstützen",[],{"type":961,"text":1208,"spans":1209,"direction":684},"Die Lösung",[],{"type":674,"text":1211,"spans":1212,"direction":684},"Nachdem Pedra Niedda mit Smartpms, der All-in-one-Software von Smartness, und Smartcrs, dem Central Reservation System, viele manuelle Abläufe vereinfacht hatte, beauftragte das Hotel Smartsite mit der vollständigen Neugestaltung der Website inklusive Booking Engine. Zusätzlich aktivierte Pedra Niedda Smartads Base für die Steuerung der Werbekampagnen.",[1213,1216,1219,1221,1224],{"start":1214,"end":1215,"type":1119},25,33,{"start":1217,"end":1218,"type":1119},78,86,{"start":1220,"end":1187,"type":1119},184,{"start":1222,"end":1223,"type":1119},303,311,{"start":1225,"end":1226,"type":1119},312,316,{"type":674,"text":1228,"spans":1229,"direction":684},"In dieser Phase sollte die Werbung vor allem Gäste erreichen, die bereits kurz vor der Buchung standen. Dafür konzentrierte sich das Smartness-Team auf zwei Kampagnentypen:",[],{"type":1195,"text":1231,"spans":1232,"direction":684},"Google Ads Brand-Name-Kampagnen, um Suchanfragen von Personen abzudecken, die Pedra Niedda bereits kannten oder direkt nach dem Hotel suchten. So konnte das Hotel bestehende Nachfrage schützen und auf die offizielle Website lenken.",[1233],{"start":900,"end":679,"type":1119},{"type":1195,"text":1235,"spans":1236,"direction":684},"Google Ads für die Destination, um Personen zu erreichen, die nach einer Unterkunft in der Region suchten, und die Sichtbarkeit des Hotels bei lokalen Suchanfragen zu erhöhen.",[1237],{"start":900,"end":1238,"type":1119},30,"rich_text$a014806e-7ef1-46e1-a8d8-22e12a0622f2",{"variation":32,"version":68,"items":1241,"primary":1242,"id":1255,"slice_type":1147,"slice_label":5},[],{"title":1243,"description":1244},[],[1245,1250],{"type":674,"text":1246,"spans":1247,"direction":684},"„Es ist ein Vertrauensverhältnis entstanden. Wenn uns etwas empfohlen wird, wissen wir, dass es nicht einfach darum geht, uns etwas zu verkaufen, sondern dass diese Lösung wirklich als notwendig angesehen wird. Alle Lösungen, die uns vorgeschlagen wurden, haben sich als richtig erwiesen: Schon mit der Hotelsoftware allein konnten wir einen guten Verkaufsanstieg verzeichnen.",[1248],{"start":900,"end":1249,"type":1060},376,{"type":674,"text":1251,"spans":1252,"direction":684},"Als uns dann die Werbekampagnen vorgeschlagen wurden, haben wir zugestimmt. Und das war die richtige Entscheidung, denn nach dem Start der Kampagnen kamen so viele Anfragen rein, dass eine Person allein sie kaum noch bearbeiten konnte.“",[1253],{"start":900,"end":1254,"type":1060},236,"card_highlight$024e18ae-c76d-406b-9438-130ab20a38dc",{"variation":32,"version":68,"items":1257,"primary":1258,"id":1344,"slice_type":1001,"slice_label":5},[],{"text":1259},[1260,1263,1269,1272,1276,1285,1288,1291,1294,1297,1309,1327,1330,1333,1341],{"type":961,"text":1261,"spans":1262,"direction":684},"Das Ergebnis",[],{"type":674,"text":1264,"spans":1265,"direction":684},"In zwei Jahren mit Smartads konnte Pedra Niedda deutlich wachsen: nicht nur beim Umsatz, sondern auch in der Qualität des Vertriebsmixes.",[1266],{"start":1267,"end":1268,"type":1119},109,136,{"type":674,"text":1270,"spans":1271,"direction":684},"Die Werbekampagnen stärkten den Direktkanal, erhöhten den durchschnittlichen Buchungswert und reduzierten den relativen Anteil der OTAs.",[],{"type":1273,"text":1274,"spans":1275,"direction":684},"heading3","Umsatz und ADR: mehr Wachstum, mehr Wert",[],{"type":674,"text":1277,"spans":1278,"direction":684},"Im analysierten Zeitraum stieg der Gesamtumsatz um +16 %. Gleichzeitig erhöhte sich die durchschnittliche ADR insgesamt um +25 %.",[1279,1282],{"start":1280,"end":1281,"type":1119},51,56,{"start":1283,"end":1284,"type":1119},123,128,{"type":674,"text":1286,"spans":1287,"direction":684},"Der ADR-Anstieg zeigte sich auf allen wichtigen Kanälen: im direkten Offline-Vertrieb, über die Booking Engine und über OTAs.",[],{"type":674,"text":1289,"spans":1290,"direction":684},"Das zeigt: Das Wachstum entstand nicht durch eine aggressivere Preisstrategie, sondern dadurch, dass Pedra Niedda die vorhandene Nachfrage über den gesamten Vertriebsmix hinweg besser ausschöpfen konnte.",[],{"type":1273,"text":1292,"spans":1293,"direction":684},"Direktkanal und OTAs: ein ausgewogenerer Vertriebsmix",[],{"type":674,"text":1295,"spans":1296,"direction":684},"Das deutlichste Ergebnis betrifft den Direktkanal.",[],{"type":674,"text":1298,"spans":1299,"direction":684},"Der gesamte Direktumsatz wuchs um +71 %. Besonders stark entwickelte sich die Booking Engine mit einem Plus von +82 %. Der direkte Offline-Vertrieb legte um +63 % zu.",[1300,1303,1306],{"start":1301,"end":1302,"type":1119},34,39,{"start":1304,"end":1305,"type":1119},112,117,{"start":1307,"end":1308,"type":1119},157,162,{"type":674,"text":1310,"spans":1311,"direction":684},"Gleichzeitig blieben die OTAs ein wichtiger Umsatzkanal, verloren aber mehr als 8 Prozentpunkte Anteil am Vertriebsmix. Innerhalb von zwei Jahren sank ihr Anteil von 61 % auf 52 %. Der Direktkanal stieg im selben Zeitraum von 39 % auf 48 %.",[1312,1315,1318,1321,1324],{"start":1313,"end":1314,"type":1119},57,118,{"start":1316,"end":1317,"type":1119},166,170,{"start":1319,"end":1320,"type":1119},175,179,{"start":1322,"end":1323,"type":1119},226,230,{"start":1325,"end":1326,"type":1119},235,239,{"type":674,"text":1328,"spans":1329,"direction":684},"So konnte Pedra Niedda die Reichweite der Portale weiterhin nutzen und gleichzeitig einen größeren Teil des Geschäfts auf Kanäle verlagern, die besser kontrollierbar und strategisch wichtiger für die Marge sind.",[],{"type":1273,"text":1331,"spans":1332,"direction":684},"Advertising: effiziente Akquise und qualifizierte Nachfrage",[],{"type":674,"text":1334,"spans":1335,"direction":684},"Die Google-Ads-Kampagnen erzielten einen Gesamt-ROAS von rund 29,8x bei Kosten pro Conversion von etwa 3,36 %.",[1336,1339],{"start":1337,"end":1338,"type":1119},62,67,{"start":1340,"end":1267,"type":1119},103,{"type":674,"text":1342,"spans":1343,"direction":684},"Anders gesagt: Für jeweils 100 € an getrackten Buchungen, die durch die Kampagnen generiert wurden, investierte Pedra Niedda rund 3,36 € Mediabudget.",[],"rich_text$60315ea4-b2fc-433f-9a5a-3c7344525abf",{"variation":32,"version":68,"items":1346,"primary":1347,"id":1355,"slice_type":1147,"slice_label":5},[],{"title":1348,"description":1349},[],[1350],{"type":674,"text":1351,"spans":1352,"direction":684},"„Wir haben nicht nur mehr Verkäufe erzielt. Wir haben auch die Kommunikation mit unseren Kunden entlang der gesamten Reise verbessert, von der Buchung bis zum Aufenthalt. Dadurch konnten wir auch die Anzahl und Qualität der Bewertungen steigern, die vorher eher niedrig waren. Kurz gesagt: Smartness ist für uns mehr Partner als Anbieter geworden.“",[1353],{"start":900,"end":1354,"type":1060},348,"card_highlight$1ab5e9ee-0c91-4166-b08a-ad2c781db973","Smartness Bewertungen: Hotel Pedra Niedda (Budoni, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Hotel Pedra Niedda (Budoni, Italien) mit Smartness gemacht hat.",{"dimensions":1359,"alt":1065,"copyright":5,"url":1360,"id":1067,"edit":1361},{"width":1006,"height":1007},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002F3QjIQvzU2iDyUfqV_PedraNiedda.jpg?auto=format,compress&rect=0,169,1500,788&w=2400&h=1260",{"x":900,"y":1362,"zoom":901,"background":902},169,[1364],{"variation":32,"version":68,"items":1365,"primary":1366,"id":1376,"slice_type":1027,"slice_label":5},[],{"icon":5,"title":1367,"description":1370,"link":1373},[1368],{"type":674,"text":1017,"spans":1369,"direction":684},[],[1371],{"type":674,"text":1021,"spans":1372,"direction":684},[],{"id":650,"type":57,"tags":1374,"lang":14,"slug":652,"first_publication_date":653,"last_publication_date":654,"uid":655,"url":656,"link_type":24,"key":1375,"isBroken":34,"text":658},[],"446f3737-bdc3-4de6-bd7b-48cc07f7583e","side_cta$68fa3fee-ab56-4713-aa0a-ffd54385d524",[],{"id":1379,"uid":1380,"url":1381,"type":871,"href":1382,"tags":1383,"first_publication_date":1384,"last_publication_date":1041,"slugs":1385,"linked_documents":1386,"lang":14,"alternate_languages":1387,"data":1392},"akup_BEAACwAwfiL","albero-capovolto","\u002Fde\u002Fcase-studies\u002Falbero-capovolto","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=aoQXRhEAACsALXRB&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22akup_BEAACwAwfiL%22%29+%5D%5D",[],"2026-07-06T16:00:09+0000",[1380],[],[1388,1390],{"id":1389,"type":871,"lang":21,"uid":1380},"akfZIxEAAC0AvEp2",{"id":1391,"type":871,"lang":18,"uid":1380},"akup8REAACkAwfh1",{"title":1393,"description":1397,"image":1403,"category_use_case":1410,"category_property_type":1417,"category_location":1420,"location":1423,"rooms_number":1427,"kpis":1431,"slices":1439,"meta_title":1642,"meta_description":1643,"meta_image":1644,"slices2":1649,"slices3":1661},[1394],{"type":886,"text":1395,"spans":1396,"direction":684},"Albero Capovolto",[],[1398],{"type":674,"text":1399,"spans":1400,"direction":684},"Früher saß ich den ganzen Tag vor dem Computer. Heute hat sich meine operative Arbeit nicht nur halbiert: Sie ist nur noch ein Zehntel von früher.",[1401],{"start":900,"end":1402,"type":1060},146,{"dimensions":1404,"alt":1395,"copyright":5,"url":1407,"id":1408,"edit":1409},{"width":1405,"height":1406},1024,683,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002Fk0A2zFTw5fUXJMma_AlberoCapovolto2.png?auto=format,compress","k0A2zFTw5fUXJMma",{"x":900,"y":900,"zoom":901,"background":902},{"id":1411,"type":905,"tags":1412,"lang":14,"slug":1413,"first_publication_date":1414,"last_publication_date":1414,"uid":1413,"data":1415,"link_type":24,"key":1076,"isBroken":34},"ajQOhxMAACwAnXFS",[],"verwaltung","2026-06-18T15:42:02+0000",{"label":1416},"Verwaltung",{"id":915,"type":916,"tags":1418,"lang":14,"slug":918,"first_publication_date":919,"last_publication_date":920,"uid":921,"data":1419,"link_type":24,"key":1080,"isBroken":34},[],{"label":313},{"id":925,"type":926,"tags":1421,"lang":14,"slug":928,"first_publication_date":929,"last_publication_date":930,"uid":931,"data":1422,"link_type":24,"key":1084,"isBroken":34},[],{"label":933},[1424],{"type":674,"text":1425,"spans":1426,"direction":684},"Golfo Aranci, Italien",[],[1428],{"type":674,"text":1429,"spans":1430,"direction":684},"7",[],[1432,1434,1436],{"value":1433,"label":946},"+23%",{"value":1435,"label":1098},"+73%",{"value":1437,"label":1438},"+27%","Direktbuchungen offline",[1440,1456,1466,1480,1490,1547,1557,1579,1589,1620,1631],{"variation":32,"version":68,"items":1441,"primary":1442,"id":1135,"slice_type":1001,"slice_label":5},[],{"text":1443},[1444,1446,1449,1453],{"type":961,"text":1108,"spans":1445,"direction":684},[],{"type":674,"text":1447,"spans":1448,"direction":684},"Albero Capovolto ist eine Unterkunft inmitten der Landschaft zwischen Porto Rotondo und Golfo Aranci.",[],{"type":674,"text":1450,"spans":1451,"direction":684},"Vor 13 Jahren als familiengeführtes Bed & Breakfast mit fünf Zimmern gegründet, hat sich der Betrieb im Laufe der Zeit zu einem Adults-only-Boutique-Hotel mit sieben Zimmern, Pool und gastronomischem Angebot entwickelt.",[1452],{"start":1284,"end":1159,"type":1119},{"type":674,"text":1454,"spans":1455,"direction":684},"Die Gäste von Albero Capovolto kommen überwiegend aus dem Ausland und bestehen vor allem aus Paaren, die die intime Atmosphäre des Hauses nutzen, um besondere Anlässe wie Jahrestage oder Hochzeitsreisen zu feiern.",[],{"variation":32,"version":68,"items":1457,"primary":1458,"id":1146,"slice_type":1147,"slice_label":5},[],{"title":1459,"description":1460},[],[1461],{"type":674,"text":1462,"spans":1463,"direction":684},"„Von der Eröffnung bis heute hat sich Albero Capovolto sehr stark verändert und zwar auf Basis des Gästefeedbacks. In diesen 13 Jahren haben wir jeden einzelnen Gast gefragt, was er positiv fand und was ihm gefehlt hat. So haben wir verstanden, wonach Gäste an einem Ort wie diesem wirklich suchen.“",[1464],{"start":900,"end":1465,"type":1060},299,{"variation":32,"version":68,"items":1467,"primary":1468,"id":1161,"slice_type":1001,"slice_label":5},[],{"text":1469},[1470,1473,1476],{"type":674,"text":1471,"spans":1472,"direction":684},"Dieser Ansatz hat Albero Capovolto geholfen, eine große Basis treuer Gäste aufzubauen und gleichzeitig immer mehr neue Gäste zu gewinnen. Damit wuchsen aber auch die Herausforderungen in der täglichen Betriebsführung.",[],{"type":961,"text":1474,"spans":1475,"direction":684},"Die Herausforderung",[],{"type":674,"text":1477,"spans":1478,"direction":684},"Mit dem Ausbau des Angebots und der steigenden Nachfrage wurde die manuelle Verwaltung immer schwerer tragbar.",[1479],{"start":1338,"end":1267,"type":1119},{"variation":32,"version":68,"items":1481,"primary":1482,"id":1177,"slice_type":1147,"slice_label":5},[],{"title":1483,"description":1484},[],[1485],{"type":674,"text":1486,"spans":1487,"direction":684},"„Ich habe alles von Hand gemacht. Ich hatte eine Datei mit den Mailinglisten der Gäste, eine andere für Anzahlungen, eine weitere, in der ich notiert habe, wem ich ein Angebot geschickt hatte, und noch eine, in der ich alle Vorlieben jedes einzelnen Gastes festgehalten habe: in welchem Zimmer er schon einmal war oder ob er einen bestimmten Kaffee wollte.\nDazu kam, dass ich jede Telefonanfrage und jede Nachricht selbst beantwortet und die Verfügbarkeiten auf den Portalen selbst geöffnet und geschlossen habe.\nIch saß den ganzen Tag vor dem Computer, und diese Arbeit hat mir den Schlaf geraubt, weil mir natürlich Fehler passiert sind: Ich hatte Overbookings und auch größere Probleme.“",[1488],{"start":900,"end":1489,"type":1060},690,{"variation":32,"version":68,"items":1491,"primary":1492,"id":1239,"slice_type":1001,"slice_label":5},[],{"text":1493},[1494,1497,1499,1510,1519,1525,1528,1532,1537,1542],{"type":674,"text":1495,"spans":1496,"direction":684},"Albero Capovolto wandte sich deshalb an Smartness, um aus der improvisierten Verwaltung herauszukommen, den Arbeitsaufwand zu reduzieren und die Performance des Hotels zu verbessern.",[],{"type":961,"text":1208,"spans":1498,"direction":684},[],{"type":674,"text":1500,"spans":1501,"direction":684},"Um mehr Ordnung in die Abläufe zu bringen und den Direktkanal zu stärken, entschied sich Albero Capovolto für Smartpms, das All-in-one-PMS zur Zentralisierung der operativen Abläufe, und für Smartcrs, das Central Reservation System für die Vertriebssteuerung.",[1502,1506,1507],{"start":1503,"end":1314,"type":680,"data":1504},110,{"id":89,"type":57,"tags":1505,"lang":14,"slug":91,"first_publication_date":92,"last_publication_date":93,"uid":94,"url":95,"link_type":24,"isBroken":34},[],{"start":1503,"end":1314,"type":1119},{"start":1508,"end":1509,"type":1119},191,199,{"type":674,"text":1511,"spans":1512,"direction":684},"Ergänzend dazu entwickelte Smartsite eine individuelle Website für Albero Capovolto, die mit der Booking Engine verbunden ist und es Gästen ermöglicht, Verfügbarkeiten zu prüfen und direkt zu buchen.",[1513,1518],{"start":1514,"end":1515,"type":680,"data":1516},27,36,{"id":169,"type":57,"tags":1517,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":24,"isBroken":34},[],{"start":1514,"end":1515,"type":1119},{"type":674,"text":1520,"spans":1521,"direction":684},"Den größten Einfluss auf die tägliche Arbeit von Albero Capovolto hatte Smartcrs, weil damit der Großteil der zuvor manuellen Arbeit automatisiert werden konnte.",[1522],{"start":1523,"end":1524,"type":1119},72,80,{"type":674,"text":1526,"spans":1527,"direction":684},"Mit Smartcrs kann Albero Capovolto:",[],{"type":1195,"text":1529,"spans":1530,"direction":684},"in Echtzeit sehen, welche Zimmer und Daten verfügbar sind, ohne ständig jede Anfrage einzeln prüfen und beantworten zu müssen, nur um die tatsächliche Verfügbarkeit mitzuteilen;",[1531],{"start":900,"end":1313,"type":1119},{"type":1195,"text":1533,"spans":1534,"direction":684},"Angebots- und Buchungsprozesse strukturierter steuern, indem klickbare Web-Angebote mit individueller Gültigkeit und automatischen Follow-ups erstellt werden, ohne separat notieren zu müssen, wann ein Gast erneut kontaktiert oder ein Zimmer wieder freigegeben werden soll;",[1535],{"start":900,"end":1536,"type":1119},53,{"type":1195,"text":1538,"spans":1539,"direction":684},"die Strategie je nach Kanal unterscheiden, mehr Verfügbarkeit für die eigene Website reservieren und andere Preise oder Bedingungen als auf den OTAs anwenden;",[1540],{"start":900,"end":1541,"type":1119},41,{"type":1195,"text":1543,"spans":1544,"direction":684},"die gesamte Gästehistorie im CRM bündeln, also Aufenthalte, Kommunikation, Anfragen und Präferenzen in einem einzigen, leicht einsehbaren Archiv sammeln – besonders wertvoll bei den vielen Stammgästen.",[1545],{"start":900,"end":1546,"type":1119},40,{"variation":32,"version":68,"items":1548,"primary":1549,"id":1255,"slice_type":1147,"slice_label":5},[],{"title":1550,"description":1551},[],[1552],{"type":674,"text":1553,"spans":1554,"direction":684},"„Ich hatte keine Zweifel daran, Smartness zu wählen, weil die Software nicht nur alle Funktionen hatte, die ich brauchte, sondern auch visuell intuitiv und schnell war. An diesem Tag bin ich nach Hause gekommen und habe gesagt: Ihr könnt euch nicht vorstellen, das war die beste Investition der letzten Jahre.“",[1555],{"start":900,"end":1556,"type":1060},310,{"variation":32,"version":68,"items":1558,"primary":1559,"id":1344,"slice_type":1001,"slice_label":5},[],{"text":1560},[1561,1564,1570,1573,1576],{"type":961,"text":1562,"spans":1563,"direction":684},"Die Ergebnisse",[],{"type":674,"text":1565,"spans":1566,"direction":684},"Im ersten Jahr mit Smartness verzeichnete Albero Capovolto ein deutliches Wachstum. Die Ergebnisse zeigen nicht nur einen Umsatzzuwachs von +23 %, sondern auch eine stärkere Fähigkeit, Nachfrage in Direktbuchungen zu verwandeln – durch einen geordneteren Vertriebsprozess und eine reibungslosere Beziehung zum Gast.",[1567],{"start":1568,"end":1569,"type":1119},122,145,{"type":1273,"text":1571,"spans":1572,"direction":684},"Bessere Beziehung zum Gast",[],{"type":674,"text":1574,"spans":1575,"direction":684},"Für Albero Capovolto ist einer der wichtigsten Vorteile von Smartcrs die Möglichkeit, eine vollständige Gästehistorie abzurufen.",[],{"type":674,"text":1577,"spans":1578,"direction":684},"Heute kann das Team frühere Aufenthalte, Kommunikation, Notizen und Präferenzen jedes einzelnen Gastes schnell einsehen. Das ist besonders wichtig für einen Betrieb mit vielen wiederkehrenden Gästen, die einen aufmerksamen und personalisierten Service erwarten.",[],{"variation":32,"version":68,"items":1580,"primary":1581,"id":1355,"slice_type":1147,"slice_label":5},[],{"title":1582,"description":1583},[],[1584],{"type":674,"text":1585,"spans":1586,"direction":684},"„Der wichtigste Teil für mich ist die Historie und die Möglichkeit, ein Archiv zu haben, das klar nachvollziehbar macht, wann Gäste in welchen Saisons, Jahren und Zimmern da waren, was sie gegessen haben – einfach alles. Das ist enorm wichtig.“",[1587],{"start":900,"end":1588,"type":1060},244,{"variation":32,"version":68,"items":1590,"primary":1591,"id":1619,"slice_type":1001,"slice_label":5},[],{"text":1592},[1593,1596,1599,1607,1613,1616],{"type":1273,"text":1594,"spans":1595,"direction":684},"Gestärkter Direktkanal – online und offline",[],{"type":674,"text":1597,"spans":1598,"direction":684},"Mit der Einführung von Smartcrs und der Booking Engine wurde der Buchungsprozess einfacher, schneller und weniger anfällig für Flüchtigkeitsfehler oder vergessene Rückmeldungen.",[],{"type":674,"text":1600,"spans":1601,"direction":684},"Innerhalb eines Jahres stiegen die über die Booking Engine generierten Umsätze um 73 %. Auch der klassische Direktvertrieb – also Buchungen per Telefon und E-Mail – legte zu und verzeichnete ein Plus von 27 %.",[1602,1604],{"start":1603,"end":1218,"type":1119},82,{"start":1605,"end":1606,"type":1119},204,208,{"type":674,"text":1608,"spans":1609,"direction":684},"Das Ergebnis ist ein wirkungsvollerer Vertriebsprozess, der zum Umsatzwachstum beiträgt und zugleich den durchschnittlichen ADR um 23 % erhöht.",[1610],{"start":1611,"end":1612,"type":1119},105,135,{"type":1273,"text":1614,"spans":1615,"direction":684},"Weniger Arbeitsaufwand und mehr Entwicklungsspielraum",[],{"type":674,"text":1617,"spans":1618,"direction":684},"Mit Smartcrs wurde die Zeit für die manuelle Verwaltung von Anfragen, Verfügbarkeiten, Angeboten und Buchungen drastisch reduziert.",[],"rich_text$054902df-43e9-40a0-8428-0c8cf3b2b1a7",{"variation":32,"version":68,"items":1621,"primary":1622,"id":1630,"slice_type":1147,"slice_label":5},[],{"title":1623,"description":1624},[],[1625],{"type":674,"text":1626,"spans":1627,"direction":684},"„Meine Arbeit vor dem Computer hat sich nicht nur halbiert: Heute ist sie nur noch ein Zehntel von dem, was sie früher war.“",[1628],{"start":900,"end":1629,"type":1060},124,"card_highlight$fa539100-0f3e-4374-8ab5-d991b4a292d3",{"variation":32,"version":68,"items":1632,"primary":1633,"id":1641,"slice_type":1001,"slice_label":5},[],{"text":1634},[1635],{"type":674,"text":1636,"spans":1637,"direction":684},"Diese Entlastung hat es dem Inhaber ermöglicht, mehr Zeit in die Weiterentwicklung des Angebots und in die Qualität des Gästeerlebnisses zu investieren. Seit Beginn der Zusammenarbeit hat Albero Capovolto die angebotenen Services erweitert und das Team vergrößert, ohne dass die operative Komplexität im gleichen Maß gestiegen ist.",[1638],{"start":1639,"end":1640,"type":1119},205,263,"rich_text$0b877543-3027-4a6e-8718-428794ca81fe","Smartness Bewertungen: Albero Capovolto (Golfo Aranci, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Albero Capovolto (Golfo Aranci, Italien) mit Smartness gemacht hat.",{"dimensions":1645,"alt":1395,"copyright":5,"url":1646,"id":1408,"edit":1647},{"width":1006,"height":1007},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002Fk0A2zFTw5fUXJMma_AlberoCapovolto2.png?auto=format,compress&rect=0,73,1024,538&w=2400&h=1260",{"x":900,"y":1648,"zoom":901,"background":902},73,[1650],{"variation":32,"version":68,"items":1651,"primary":1652,"id":1376,"slice_type":1027,"slice_label":5},[],{"icon":5,"title":1653,"description":1656,"link":1659},[1654],{"type":674,"text":1017,"spans":1655,"direction":684},[],[1657],{"type":674,"text":1021,"spans":1658,"direction":684},[],{"id":650,"type":57,"tags":1660,"lang":14,"slug":652,"first_publication_date":653,"last_publication_date":654,"uid":655,"url":656,"link_type":24,"key":1375,"isBroken":34,"text":658},[],[],"3f9f504","All Rights Reserved",1787143342957]